Magscan Opportunity Plan 2011

2011

Catch the attention, stand

out

Magazines can…

Inspire the reader & make a

powerful connection

Shopping pagesShopping pages

Publi lightPubli light

iTestiTest

Surprise, impress and draw readers

closer

2 Brands2 Brands

Cover 4Cover 4

Ad By AdAd By Ad

The combined force of strong

brands

Cover cardCover card

InflightInflight

Print & onlinePrint & online

Print & mobilePrint & mobile

Yento! The matchmakerYento! The

matchmaker

New creative formats


Inspire the reader & make a powerful connection

Shopping pagesShopping pages

Publi lightPubli light

iTestiTest



Yento! The matchmakerYento! The

matchmaker

• Promotional pages with products that have news value (introduction/(re)launch, exclusive readers’ offer, …)

• Nice look&feel (≠ editorial pages)• Valid for Libelle and Femmes d’Aujourd’hui• Fixed lay-out on 1/1 P• Picture/pack shot of product• 3 or 4 advertiser/page

New format


Shopping pages


Shopping pages

3 or max 4 advertisers/page

Picture/no logo

Clear signature

Libelle + Femmes d’Aujourd’huiTotal

readership*Readership last

period*Print Run

Coverage RLP**

Coverage RLP

Core target

2.941.000 1.413.200 385.665 15,2% 25,6%

Core target: Women, 25 - 54 years, social groups 1-4

Readers' Profile

21,9%

78,1%

19,1%

42,8%38,1%

27,5% 25,6% 25,8%20,4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

M W - 12-34 35-54 55+ - 1-2 3-4 5-6 7-8

UniverseSource: *CIM 2010 national 12+


Shopping pages

Total readership*

Readership last period*

Print RunCoverage

RLP**

Coverage RLP

Core target

1.793.400 913.400 270.267 17,0% 28,5%


Source: *CIM 2010 national 12+, **Universe of language


Shopping pagesLibelle

Readers' Profile

22,2%

77,8%

36,7% 37,9%

25,4% 25,5% 27,9%20,4%25,4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

M W - 12-34 35-54 55+ - 1-2 3-4 5-6 7-8

Universe

Total readership*

Readership last period*

Print RunCoverage

RLP**

Coverage RLP

Core target

1.171.200 503.100 128.391 12,4% 21,1%


Source: *CIM 2010 national 12+, **Universe of language


Shopping pagesFemmes d’Aujourd’hui

Readers' Profile

21%

79%

26%

35%39%

31%26%

22% 21%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

M W - 12-34 35-54 55+ - 1-2 3-4 5-6 7-8

Universe

Target: Families with children

Source: Cim 2010, North

Position Libelle

Story

Dag Allemaal + Express

Libelle

Flair NlWe Knack

Nina

0%

5%

10%

15%

20%

25%

30%

35%

40%

95 100 105 110 115 120 125

Selectivity

Co

ve

rag

e (

%)

Libelle=

665.600 MRP


Shopping pagesMain Responsible for Purchase


Ciné Télé Revue

Femmes d'Aujourd'hui

Top Santé

Flair Fr

Paris MatchWe Le Vif

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

90 100 110 120 130

Selectivity

Co

vera

ge

(%)

Source: Cim 2010, South

Femmes d’Aujourd’hui=

359.900 MRP


Shopping pages

Position Femmes d’Aujourd’huiMain Responsible for Purchase


Source: Cim 2010, North

Story

Libelle

Flair Nl

We KnackNina

0%

5%

10%

15%

20%

25%

30%

35%

105 115 125 135 145 155 165 175

Selectivity

Co

vera

ge

(%)

Libelle=

373.800 women, 21-54y


Shopping pages

Position LibelleWomen, 21-54 years old


Ciné Télé Revue

Femmes d'Aujourd'hui

Top Santé

Flair FrParis Match

We Le Vif

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

100 110 120 130 140 150 160 170 180 190

Selectivity

Co

vera

ge

(%)

Source: Cim 2010, South

Femmes d’Aujourd’hui=

204.600 women, 21-54y


Shopping pages

Position Femmes d’Aujourd’hui

Women, 21-54 years old

14,3 44,2 9,2 4,627,8

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

like to try new products

totally agreerather agreerather disagreetotally disagreeno answer

Source: CIM-PMP 2010, based on reader’s profile RLP

58,5% likes to try new products

Food


Shopping pagesLibelle/Femmes readers: an open mind to new products

16,3 38,9 7,7 4,332,8

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

I prefer known brands


55,2% prefers known brands

Food


Shopping pagesLibelle/Femmes readers:preference for branded products


25,5 37,7 10,7 5,320,8

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

I regularly look in promotionleaflets searching for special

offers


63,2% searches for special offers in

promotion leaflets

Food


Shopping pagesLibelle/Femmes readers:interested in special offers


8,4 23,9 29,1 4,633,9

0% 20% 40% 60% 80% 100%

like to try new products


32,3% likes to try new products

Beauty


Shopping pagesLibelle/Femmes readers: an open mind to new products


• 79% of all the readers have looked at a shopping page in a magazine at least once

• 76% of all the readers who have ever noted a shopping page, has read the page

• 82% of all the readers who have ever noted a shopping page, perceived it as an ad

Shopping pages are well read!

Source: Shopping pagina Reader’s Test Program, VuLu, 2010


Shopping pagesThe power of shopping pages

Shopping pages …… tell something new… give the brand a positive image… are credible … do not disturb at all … contain interesting information… are attractive … make sure that people feel attached to the product

Inspiration!




Sales response!

• 29% of all the readers who have ever noted a shopping page and felt attached to the product has bought a product seen on the page!




Budget

• Always ¼ page rate • Combi national: € 6.126,23• Libelle: € 4.301,25• Femmes d’Aujourd’hui: € 1.950• Lay-out included


Shopping pages

Planning

• Often 4th Thursday of the month• Next Issues: 26/5, 30/6, 25/8, 29/9, 27/10, 24/11,…• Reservation: 15 workdays before publication• Material: 13 workdays before publication


Shopping pages

The rules

• The promoted product has to have news value (introduction/(re)launch, exclusive readers’ offer, no coupons)

• Per page: min 3 & max 4 advertisers• Page is equally divided (1/3 or ¼), no preferred placement

possible• NO logo, only packshot, unless there’s no logo visible on

the packshot itself (e.g. shoes, fresh products, tourist offers, …)

• Exclusivity per page on product level (not on brand level)• Advertiser delivers image (detached, 300 dpi) and text (in

both languages, Word-file)• Final lay-out is sent for approval by mail to 1 designated

person + only 1 correction round


Shopping pages

• 4 inspiring pre-determined editorial tinted page formats1. “Copy the look” (fashion / beauty)2. “The hit, the combinations” (fashion)3. “3x different” (food)4. “Carte blanche” (fashion)

• Can be used in multiple Sanoma magazines• Always a 2/1 page• Light realization investment by using existing photo

material delivered by the advertiser


Publi light

New format

A smart idea to inspire your consumers– A catwalk image – A number of clothes and accessories to copy the catwalk look– A detailed description of the different items shown at the right

side and how to combine them best– Copy made by a fashion journalist

Copy the look Fashion


Publi light

Catwalk image

5 photos from advertiser

Clear Logo presence

Clear signature

Technical specsRestrictions:• Max 1 catwalk image• Max 5 other images• 1 logo• Specifications with

regards to shown clothes in a short briefing

Budget:• 2/1 page title• 1 language: €1.219• 2 languages: € 1.548

Technical specsRestrictions:• Max 1 catwalk image• Max 5 other images• 1 logo• Specifications with

regards to shown clothes in a short briefing

Budget:• 2/1 page title• 1 language: €1.219• 2 languages: € 1.548

A smart beauty idea to inspire your consumers– A close facial make-up image – A number of make-up and beauty products to copy the close

look– A detailed description of the different items shown at the right

side and how to combine them best– Copy made by a beauty journalist

Copy the look Beauty


Publi light

Catwalk image

5 photos from advertiser

Clear Logo presence

Clear signature

Technical specsRestrictions:• Max 1 catwalk image• Max 5 other images• 1 logo• Specificatons with

regards to shown products in a short briefing

Budget: • 2/1 page title• 1 language: € 2.993• 2 languages: € 3.359

Technical specsRestrictions:• Max 1 catwalk image• Max 5 other images• 1 logo• Specificatons with


Budget: • 2/1 page title• 1 language: € 2.993• 2 languages: € 3.359

Interesting idea for a fashion up selling deal– Show a top scoring fashion item– Give ideas on how you can combine it with other clothes or

accessories in a refreshing way– Copy made by a stylist

The Hit & its combinations Fashion


Publi light

The ‘Hit’-image

Items to combine-images

Clear Logo presence

Clear signature

Technical specsRestrictions:• Max 1 ‘hit’- image• Max 5 other images• 1 logo• Specificatons with


Budget: • 2/1 page title• 1 language: € 1.219 • 2 languages: € 1.548

Technical specsRestrictions:• Max 1 ‘hit’- image• Max 5 other images• 1 logo• Specificatons with


Budget: • 2/1 page title• 1 language: € 1.219 • 2 languages: € 1.548

Surprise your table guests– One basic ingredient – 3 different ways to prepare/serve it– A new cooking way³– Copy made by one of our famous culi journalists

3 different ways Food


Publi light

First way photo

Second way photo

3th way photo

Clear signature

Technical specsRestrictions:• Max 3- images of

prepared recepies• Specificatons with


Budget• 2/1 page title• 1 language: € 1.219• 2 languages: € 1.584

Technical specsRestrictions:• Max 3- images of

prepared recepies• Specificatons with


Budget• 2/1 page title• 1 language: € 1.219• 2 languages: € 1.584

Challenging and inviting idea– You give 2 girls a cash budget each to shop fashion within a

limited time frame together with a stylist– Curious about the results?– A fashion photographer is taking photos in the shop– Afterwards a picture of the girls side by side is shown

• In copy their reason why• Together with advice from one of our stylists

Carte Blanche Fashion


Publi light

Photo’s made in the shop

Clear Logo presence

Clear signature

Story of the friends and their budget

Comment of stylist

Picture of the two friends

Technical specsRestrictions:• The shopping budget• The shop • 1 logo• Specificatons with


Budget• 2/1 page title• 1 language: € 2.720• 2 languages: € 3.086• Excl. shopping budget

Technical specsRestrictions:• The shopping budget• The shop • 1 logo• Specificatons with


Budget• 2/1 page title• 1 language: € 2.720• 2 languages: € 3.086• Excl. shopping budget

Conditions for Inspirational Report light– Photo’s delivered by advertiser (with exception of Carte

Blanche)– Realization investments are not negotiable– Fixed lay-out no exceptions possible– Realization timing: 3 weeks as soon as purchase order is

signed– Copyrights images on advertiser’s behalf– No preferential placement


Publi light

Crowdsource your product

How?• By offering product testing through online recruitment• If they like what they see they tell others, if they don’t they

tell you directly by voting, rating or just commenting• Enhances word of mouth in a very cost efficient way• Focused on an exclusive and relevant female audience

– Libelle / Femmes d’Aujourd’hui– Flair Vl/Fr– ZappyBaby (Only NL!)

BeautyFashionCuli


TextBox homepage Contentpage Subscription form


Dedicated e-mail Questionnaire

Dedicated e-mail will be sent to

candidates• With invitation to fill in

questionnaire• In order to increase the

participation rate, we suggest to give an incentive

Questionnaire is limited• 4 multiple choices

questions• 1 open question• Possibility to add

questions

Questionnaire will be closed

after maximum 2 weeks• Results will be analyzed

by SMB• Results will be discussed

with advertiser before publishing them online


Wave 2Wave 2

Dedicated e-mail Questionnaire


TextBox homepage Results questionnaire

Text box on home page• 1 week online• Content:

– Read more about…– Interesting quote

Link in text box to content page

This page consists of• Results questionnaire• Information regarding

product• Link to website

advertiser• Possibility to print e-

coupon (available in 2nd trimester)

Results also in one newsletter


Wave 3Wave 3

TextBox homepage Results questionnaire


Investment for wave 1+2+3– Package Libelle & Femmes d’Aujourd’hui € 15.925– Package Flair Vl & Fr € 11.925– Package ZappyBaby € 5.100– Including limited questionnaire

• Max 4 closed questions• Max 1 open question• Analysis • Realization and coordination costs

– Not included samples nor transport / sending to testers

Material: to be delivered by the client in html



The matchmaker

• 3 formats

1. Offline2. Online e-mailing3. Online newsletter

New format

• Personalized promotion to SMB subscribers• Inserted envelop under blister

• SMB has 235.000 subscribers (social groups 1-2)• Available information

– Name + address– Mobile phone number + e-mail– Age + gender– Type of subscription– 80% opt-in SMB and 20% opt-in 3d party

Offline Package


The matchmaker

• Selections are possible

• But limited capacity

• Package is part of campaign

• More information, on demand

Offline Package


The matchmaker

• Personalized promotion to SMB online subscribers

• SMB has 119.791 online subscribers opt-in 3rd party

• Available information– Name + address– Mobile phone number + e-mail– Age + gender– Site– Type of subscription

Online package e-mailing


The matchmaker


• Number of subscribers by site

Site Subscribers

LibelleLibelle Lekker3rd party

103.89246.15124.227

FemmesCuli3rd party

32.93128.63115.733

Flair Vl3rd party

73.62328.524

Flair Fr3rd party

29.67113.795

Zappy Nl3rd party

27.40627.353

Moustique3rd party

50.52910.159


The matchmaker


• The Yento! Reach template is optimised to feature your message while recipients feel the comfort of this trusted media brand. – Transparant communication– Automatic opt-out procedure– Compliant with privacy rules


The matchmaker


The matchmaker


• Selections are possible (age, gender, site, …)• But limited capacity (stalking leads to opt-out)• Package is part of campaign• Send on request. The exact day of sending can be defined• The advertiser will have 100% of the page space to be

present • The link can directly redirect to the site of the advertiser

• Budget– No selections €300 CPM– First criteria + €150 CPM, every following €75 CPM– Management file €850


The matchmaker


• Basic selection:0,40 € / e-mail addresswith selection based on title info and socio demographic info

Selection by socio-demo criteria: Language - Gender - Age - Social Class - GeographySelection by Media title (media-audiences from Sanoma, Rossel, Corelio, Minoc,...)

• Extra lifestyle:0,17 € / e-mail addressif you combine the above with lifestyle profiles

Improved selection based on lifestyle with WDM/CONSU-matrix enrichmentSelection by lifestyle profile: 10 profiles : Nature Lovers, Leisure Lovers, Sports Lovers, Pet Lovers, Health Lovers, Food Lovers, Coupon Lovers, Story Brand Lovers, E-Commerce, Children


The matchmaker


• Set-up costs: – Creation e-mail campaign template (fixed cost):

• € 850 per version or language – Creation e-mail campaign template with E-coupon:

• On request


The matchmaker


• Campaign based discount framework:- The campaign based discount will be automatically calculated while

selecting the data via the selector tool. The publisher budget will be the budget including the available volume discount per campaign.

- Minimum billing: 10,000 e-mail addresses or 4,000 €CPM CPAddress

SD LS SD+LS SD LS SD+LS

Volume 400 € 170 € 570 € 0,400 € 0,170 € 0,570 €

Level 1 0 - 50.000 400 € 170 € 570 € 0,400 € 0,170 € 0,570 €

Level 2 50.000 - 100.000 360 € 150 € 510 € 0,360 € 0,150 € 0,510 €

Level 3 100.000 - 150.000 300 € 130 € 430 € 0,300 € 0,130 € 0,430 €

Level 4 >150.000 240 € 110 € 350 € 0,240 € 0,110 € 0,350 €


The matchmaker


• Yento! rewards relevant campaigns– To stimulate the quality of your campaigns (the right target and message) Yento! offers 0,01 € per click through per running campaign.– E.g. 100.000 sent mails > 15% CRT = 150 euro BONUS

• This bonus gives you two options:– discount on your next invoice– donate the amount to CLINICLOWNS


The matchmaker


• Yento! rewards multiple campaign bookings– To stimulate the use of the selector tool and to reward multiple

bookings Yento! offers an incentive scheme based on the volume booked and invoiced by our services

– Only applicable for the ordering party (= invoice)– Valid untill 31 december 2011

Volume E-mail Invoiced % incentive invoiced value period

Level 6 +1.000.000 5,00%

Level 5 750.000 – 999.000 4,00%

Level 4 500.000 – 749.000 3,50%

Level 3 250.000 – 499.000 3,25%

Level 2 175.000 – 249.000 3,00%

Level 1 75.000 – 174.000 2,75%


The matchmaker

Online package newsletter

• SMB has 392.834 e-newsletter subscribers of which we know the name (nick name)

• Possibility to send 1 newsletter per week• No selections possible • The advertiser will be present in one of the boxes next to

editorial content• The box must redirect to a content page on our website• CPM: +/- 69 €/ thousand


The matchmaker


The matchmaker


New creative formules


• Humo and Moustique are open to any creative proposal • why?

– successive ads increase impact– teaser ads arouse curiosity and improve recognition


• 3 x ½ page (right)• 3 x ¼ page (right)• 2 x 1/3 page (ad on a spread)• 1 page + ¼• 2 x ¼ page (horizontal)• corner ad followed by 1/1 page




• 1 page + ¼: recall your ad



New creative context

• Music package – Placement within music section (TTT pages) – Special price to reach youngsters

• Tips page (exclusively Humo)– Variable format, max. ½ page– Free choice of day of the week – Agreement for several weeks desirable



Duo print + online

• Strong and light• Title or combination• Examples:

– ¼ pages editorial– Textbox or button on homepage/ on contest subhome/ in editorial e-letter – Textbox on Netlog, Facebook and Twitter– Wallpaper branding – claim a page



Surprise, impress and draw readers closer

2 Brands2 Brands

Cover 4Cover 4

Power of customized ads

• Customize your advertisement to the world of the magazine

• Your brand will befriend the readers

• Increase impact of your campaign– TOM (↑ 9% - 19%)– Recall of campaign (↑ 7% - 25%)– Positive brand experience

Source: Research Sanoma Magazines Finland, DNA case


• Advertisement adapted to style of magazine• Rate: advertising space -50%

• Agreement of editor is necessary • Valid for Goedele, Humo & Moustique

New format



• Cover 4 adapted to cover 1• Rate: 2x 1/1 P

• Strict timing: fast delivery of cover 4• Agreement with editor is necessary• Valid for all Sanoma magazines

New format


Cover 1 Cover 4


Cover 1 Cover 4


Catch the attention, stand

outAd By AdAd By Ad

Cover cardCover card

InflightInflight

Catch the attention, stand out

• Multiple pages in 1 edition (min. 3 x 1/1p)

• Former additional 10% not applied any more

• All insertions are part of the same campaign (one brand, one product)

• Valid for all Sanoma weeklies

New promotion

• Multiple AdByAd

– 3x AdByAd• Successive pages -20%• Non successive pages 3 AdByAd + 1 AdByAd free

– 5x AdByAd• Successive pages -25%• Non successive pages 5 AdByAd + 2 AdByAd free


Power of consecutive pages

• Increase of brand attribution with 16%!• Higher appreciation

Source: Stop|Watch database / ABC Database, 5427 cases, 2003 - 2008

65 62

41

74

51

73

60

43

76

52

7667

51

80

61

0

20

40

60

80

Good looking Interestinginformation/Interests me

Arouses buyingintention

Positive imageof the

advertiser

For me /meant for me

half pages full pages series/ consecutive


ABC Database

• Impact barometer Sanoma Finland• ABC = Attention & Brand Communication. • Since 2003 • Attention value, readership value and ad characteristics are

measured• More than 5000 cases in databank

Methodology– CATI Computer Aided Telephone Interview and recruitement of

subscribers of each magazine , quotas per National Readership Survey – 150 respondents interviews per title, each respondent gives her/ his

opinion on a maximum of 15 ads – Approx. 500 tests per year– Carried out by IRO Research


Consecutive ads increase impact

1/1 With previous ad (with brand)

*With teaser (no brand)

Recognition 56,9 56,7 59,8

Attribution 41,6 48,3 49,7

Effective score

25,7 28,9 33,5


Source: Stop|Watch database


• Do you want to be on the 1st cover with your product?• Offers the perfect opportunity to put a product in the center

of attention• No waste• Clear and distinctive advantage for the reader• For an investment comparable to a single page + glued

card inside the magazine


Cover Card

New format

• Card realized by Medialogue with a unique template– Name of advertiser – Logo of advertiser


Cover Card

• Investment– Advertising rights

• Weeklies € 92,10 / 1.000 copies• Monthlies € 107,10 / 1.000 copies

– Technical costs (costs to print and glue on 1st cover)

• Conditions– Valid for all Sanoma titles– Combined with presence of minimum 3 pages in the magazine

spread over 3 months– Promotion includes an essential advantage for the reader– Agreement of editor in chief is necessary– 1 format available for all magazines


Cover Card

• Page recto/verso, inserted in the magazine

• Rate– Advertising cost

• Weeklies € 72,60 / 1.000 copies• Feeling, Gael, Marie Claire € 113,20 / 1.000 copies• Other monthlies € 91,60 / 1.000 copies

– Technical costs € 35,10 / 1.000 copies

– Volume decreasing• 3 flyers -5%• 5 flyers -10%

• Coupon required• Valid for all Sanoma titles (exception Glam*it, Humo and

Moustique)

New format



The combined force of strong brands

Print & onlinePrint & online

Print & mobilePrint & mobile

• Print & online have their own unique characteristics• They reinforce one another

– Deepen the relationship with consumers by enhancing the experience

– Better consumer connection• The message is conveyed in a stratified and diverse way

and therefore more strongly.


Print & online

• Print & online have their own unique characteristics


Print & online

New packagesOnlineOnline


Print & online

Tell.SolutionOnlineOnline


Print & online

Tell.SolutionOnlineOnline


Print & online

Connect.Solution

OnlineOnline


Print & online

Impact.Solution OnlineOnline


Print & online

Solutions OnlineOnline


Print & online


Print & online

Solutions OnlineOnline


Print & online

Accessories OnlineOnline


Print & online

Contest OnlineOnline


Print & online

Newsletter OnlineOnline


Print & online

Hot or Not OnlineOnline


Print & online

Poll OnlineOnline


Print & online

Quiz OnlineOnline


Print & online

Test OnlineOnline


Print & online

Survey Connect OnlineOnline


Print & online

Survey Impact OnlineOnline


Print & online

Wall of Stories OnlineOnline


Print & online

Photo Gallery OnlineOnline


Print & online

Component Rates

OnlineOnline


Print & online

Component Rates

OnlineOnline


Print & mobile

Goedele on iPad MobileMobile

• Exploit the interactive extras of iPad for your own ad:–iPad ready–iPad enriched–iPad tailor made


Print & mobile

iPad ready MobileMobile

• Your advertisement in Goedele magazine and on iPad– Horizontal and vertical static page– Rate: € 5.150 (1/1 page)– Material: iPad specifications – Technical specifications differ from Goedele magazine! – Deadline reservation: 19 working days – Deadline material: 14 working days


Print & mobile

iPad Enriched MobileMobile

• Enrich your ad with link, video, photo gallery, text pop-up, Mp3 – Rate: € 5.150 (1/1 page)

• + € 1.000 (2 elements) • + € 1.200 (3 elements)

– Material: print ad + wanted element– Technical specifications differs from

Goedele Magazine!– Deadline reservation: 19 working days– Deadline material: 14 working days


Print & mobile

iPad Tailor made MobileMobile

• Explore your brand!• Stand out and have your iPad advertisement fully

made to measure. • Fully interactive advertisement• Based on your briefing our iPad experts can get

started• Rate and material: customized


Print & mobile

Libelle Lekker MobileMobile

• Libelle Lekker recipes app: €0,79• Target group:

– Primary: Libelle and Libelle Lekker audience: women between 25 and 54 years, with children, who are responsible for purchases

– Secondary: iPhone users active in the kitchen (and their partners)


Print & mobile

Advertisement MobileMobile

• Visible when starting the application: – Automatically see the screen with the Libelle lekker logo and

then an advertisement page for 2 to 3 seconds.

• Start screen (inspired by weekly menu & suggestions)– Suggestion button links to either: (i) a prescription, (ii) a list of

recipes or (iii) a web page. Integrated sponsored recipes possible

• Screen with suggestions – Festive or seasonal dishes, dishes for kids,...or recipes

recommended by an advertiser – Suggestion button links to either: (i) a prescription, (ii) a list of

recipes. Providing an integration of sponsored recipes possible.


Print & mobile

Advertisement MobileMobile

• Material: – Logo– Short text (adjusted weekly or daily) – Possibility to link this page to a website


Print & mobile

Site + iPhone MobileMobile

• On www.libelle-lekker.be and iPhone – Discover menu– Enjoy menu– Gourmet menu

http://www.libelle-lekker.be/


Print & mobile

Discover menu MobileMobile

• € 3.500• www.libelle-lekker.be

– Leaderboard – 25% SOV 4 weeks– Overlayer – 100% SOV 1 week

• Libelle Lekker app– Presence during 2 weeks in the “weekmenu” – With a logo + link to your website



Print & mobile

Enjoy menu MobileMobile

• € 6.500• www.libelle-lekker.be

– Rectangle – 30% SOV 4 weeks– Splash page – 100% SOV 2 weeks

• Libelle Lekker app– Advertising page (2-3 sec) at the start of the application– With link to your website– Presence during 4 weeks in the “weekmenu”– With a logo + link to your website



Print & mobile

Gourmet menu MobileMobile

• € Tailor made• Strong connection between your brand and Libelle• Integrate your brand in the recipes of the site and

iPhone app• Enjoy the editorial style/context of Libelle

Contact us

Sanoma Media Communication SolutionsTelecomlaan 5-7

1831 Diegemtel.: +32 2 776 27 47fax: +32 2 776 27 92

Business

Magscan Opportunity Plan 2011