Open source forretningsmodeller (26-08-2010)

Martin von Haller GrønbækPartner, Bender von Haller Dragsted

Incuba Science Park26-08-2010

Åbenhed - nu som forretningsmodel

(open source forretningsmodeller)

torsdag den 26. august 2010

Mit meme!


Åbenhed er et

vidundermiddel!


Menneskeligt


Demokratisk


€torsdag den 26. august 2010

•Åbent indhold

•Åben kode

•Åbne data

•Andet åbent

•Åbne (personlige) data


Min baggrund


Jurister og præster


Slikbodentorsdag den 26. august 2010

Klassens kasse


Laveste fællesnævner


Jura


Gallerie MM


Akademiker?


Ph.D....


InternetJura


Firenze, Berkeley ogColumbia


Araneum


vonhaller.dk


Bender von Haller Dragsted


–Attorney-at-law, Bender von Haller Dragsted–Co-founder, Open Source Vendors Ass. (OSL)–Editorial board IFOSSLR–Co-founder, Creative Commons DK–Co-founder, Danish Internet Society Chapter–Legal advisor to Umbraco and Composite–Experience with GPL enforvement in Denmark

22


–Legal500: “At IT boutique Bender von Haller Dragsted, Martin von Haller Grønbæk is the Danish expert on open source and emerging issues around Web 2.0 and internet law.”

23


http://www.legal500.com/firms/15610/offices/16182

http://www.legal500.com/firms/15610/offices/16182

–http://www.bvhd.dk–http://openlife.dk–http://www.vonhaller.dk–http://www.linkedin.com/in/vonhaller

–http://www.23hq.com/mhg–http://www.slideshare.net/vonhaller

–http://www.facebook.com/vonhaller

–[email protected]–[email protected]–[email protected]


http://www.bvhd.dk

http://www.bvhd.dk

http://suse.groenbaek.net/openlife

http://suse.groenbaek.net/openlife

http://www.vonhaller.dk

http://www.vonhaller.dk

http://www.linkedin.com/in/vonhaller




http://www.23hq.com/mhg

http://www.23hq.com/mhg

http://www.slideshare.net/vonhaller




http://www.facebook.com/vonhaller




mailto:[email protected]







#1Åbent indhold


Mennesker kommunikerer!


EMRK art 10, Stk. 1. Enhver har ret til ytringsfrihed. Denne ret omfatter meningsfrihed og frihed til at modtage eller meddele oplysninger eller tanker, uden indblanding fra offentlig myndighed og uden hensyn til landegrænser. Denne artikel forhindrer ikke stater i at kræve, at radio-, fjernsyns- eller filmforetagender kun må drives i

henhold til bevilling.


Envejs kommunikation


Censur


Propaganda


Forbrugeraf

informationer


(Relativ) passiv modtager


Ny teknologiændrer verdenen


Det store gennembrud


Demokratisering af adgang til at modtage og afgive information


ReadWrite web


Post dotcom


Web 2.0torsdag den 26. august 2010

“Participatory culture”


ReMix


MashUps


eFolklore


Kulturelt og kreativt

overskud


Innovation og økonomi


Demokrati


Ophavsret er nødvendig og rigtig


Men ophavsreten er en del af den

sociale kontrakt


Ophavsret skal fremme innovation og vækst


Ikke forhindre innovation


Ikke beskytte særinter

esser


Ikke kriminalisere

en hel generation


Der findes ikke et 11. bud


Menneskeret står over ophavsret


Ophavsretten skal genfinde sin balance


Lobbyisterne ejer lovgivningsprocessen


Balancen må genfindes gennem

markedet for indhold


FleksibitetTransperans

Tilgængelighed


Fair licenser!





Human readable!torsdag den 26. august 2010

Totalt søgbart!torsdag den 26. august 2010

65


66


67


CC er internationalt


KODA er allerede med på vognen


Helt konkret:Staten skal frigive

indhold under CC!




#2Åben kode


Open Sovs


“Open not as in free beer but as in

freedom”


Fire friheder


#1 Brug programmet selv til alt hvad du har

lyst til


#2 Kig blot i kilde koden


#3 Slet, tilføj, lav om og så videre


#4 Giv eller sælg alle de kopier du har lyst til


Kommunisme ?


Cancer?torsdag den 26. august 2010

Katedral eller ?


Bazar?torsdag den 26. august 2010

Free vs. Opentorsdag den 26. august 2010

FLOSS


Open source initiative


Open Source principles

• Free redistribution

• Source code

• Derived work

• Integrity of The Author's Source Code

• 5-10: Non-discrimination

88


Comply or don’t use


Æres skal hvem æren tilkommer!


Open source og

ophavsret


Open source licenser• Academic or permissive licenses

–Apache License v2

–MIT License

–New BSD license

• Copyleft, reciprocal or hereditary licences

–Weak copyleft•Artistic license v1•Eclipse Public License

•Mozilla Public License v.1.1

–Strong copyleft

•GNU GPL v1-3•GNU LGPL v1-3

92



GPL is a

here-ditary

License!torsdag den 26. august 2010

Open source og varemærker


Open source og patenter


Patent trolls


LEGO Mindstorms


LEGO goes open source

1 May 2006. LEGO press release

Hacke r s , Ge t Ready ! LEGO Group Announces Open Source F i rmware, Developer Kits for LEGO® MINDSTORMS® NXT

Consumer-directed robotics experience creation to enter “NXT” phase with open f i rmware, Sof tware, Hardware and Bluetooth Developer Kits to launch in August


Background

● Mindstorms robots launched in 1998

● The best-selling LEGO product ever

● Huge Mindstorm community

● LEGO was and is not a software company

● Only minor upgrades to the firmware

● Several parallel Mindstorms OS’s


Challenges● LEGO was not comfortable with “openness”

● LEGO has been and is extremely reliant on strong IPRs

● ”You don't give away IPRs for free”

● Turbulent period for LEGO in general

● Third party software included


Solution● Embrace User driven innovation

● Open source as the enabler

● Third party permission for redistribution under an OS license

● Choice of license

− ”Genuine” open source licence− Permissive (Academic) or Copyleft

(reciprocal license)


The OS license choice

● Mozilla Public license v. 1.1

● Weak copyleft

● Modification is limited altering the files

● “I did not understand GPL v.2”

● LEGO was only concerned with modifications of the actual files

103


The “beauty” of the solution!• Huge press coverage and goodwill

• Large number of downloads of code

• Much more “intelligence” in the bricks

• Convincing strategy towards competitors

• Option to “close” the code again

• Many more bricks sold!

104


Dual licensing


CASE: MySQLDual-licensing

• The software company perspective

• The same code is licensed under two different licences:

–MySQL Community Server: GPL v.2 with FOSS exception

–MySQL Enterprise: Commercial license

106


Owner's prerogative

● The owner can decide to release under any and as many terms she likes

● Dual licensing is only possible for owner's own modfications

● Or assigned modifications

● Control is necessary to mitigate liability

● ”Closing in” the code again


Copyright and control

• MySQL has exclusive copyright to the code

• MySQL controls and certifies the code

• The GPL does not give any rights to use MySQLs trademarks

108


Why pay?

• Certification of the code

• Warranties

• Maintenance and support

• Copyleft exemption

109


Still not convinced?

• MySQL AB was in 2008 bought by Sun Microsystem, Inc. for approximately USD $1 billion in total consideration

110


CASE: NITA

• Danish National IT and Telecom Agency

• eFaktura (NemHandel)

• Electronic invoices to, from and between public agencies

• Core service: UDDI registry for webservice to identify senders and receivers

111


Challenges• Two applications provided by

NITA to user (e.g. ERP vendors)

• API between users’ ERPs and UDDI WS

• Reference implementation integrating API with ERP

• NITA wanted to release the application under an OS license

112


Goals

• Satisfying the politicians

• Wide adoption of UDDI

• Community based improvement of the API

• Many vendors should integrate API into their ERP

113


Solutions• API

–Copyleft

–Mozilla public license v. 1.1 (maybe EUPL v. 1.1)

• Reference implementation

–Permissive licence

–FreeBSD license

114


Seneste nyt fra fronten



LAMPnedtur?


NoSQLHadoopi

OpenStackAndroid


#3Åbne data


Åbne data


Data tilhører alle


Databaser


Web 2.0


Åbne API’er


Tre principper

for åbne data


#1Hvisdata ikke kan crawles

eller eksisterer

de ikke


#2Data skal foreligge i

åbne formater


#3Åbne

licenser: Data vil deles!



#4Åbne

personlige datatorsdag den 26. august 2010

Also available athttp://www.slideshare.net/vonhaller/

Tak for opmærksomheden!


http://www.slideshare.net/vonhaller/cc-some-rights-reserved-12-11-2008-presentation/

http://www.slideshare.net/vonhaller/cc-some-rights-reserved-12-11-2008-presentation/

Documents

Open source forretningsmodeller (26-08-2010)