BLOG & SOCIAL MEDIA PACK

2013 AIDS Report: The Beginning of the End? Tracking Global Commitments on AIDS, Volume 2 This kit has been created for bloggers and digital content producers who want to share the findings of ONE’s 2013 AIDS Report. It contains:

· Key messages· Timeline· Executive Summary· Full Report· Sample tweets and Facebook posts· Photos· Links to ONE We hope you enjoy using the content, and if you have any questions or comments please contact Malaka Gharib, Social Editor at ONE. malaka.gharib@one.org / t: 202.495.2740 / m: 202.355.4742 KEY MESSAGESIt’s time to retire the phrase ‘AIDS in Africa’: Our analysis shows that African countries have made widely divergent progress towards the beginning of the end of AIDS, and that a one-size-fits-all approach to tackling AIDS on the continent does not make sense. 16 countries in sub-Saharan Africa have already reached the beginning of the end of AIDS, according to the ONE report, but others lag far behind.

On this 25th World AIDS Day, ONE’s new report on the global AIDS fight shows we are closing in on the tipping point.

If current rates of acceleration continue, we could achieve the beginning of the end of AIDS – when the number of people newly added to treatment surpasses the number newly infected with HIV – by 2015

Ironically, the AIDS fight has lost some political momentum because of its many successes. Because it is no longer perceived as a global health emergency, but rather a chronic and manageable disease, the fight has lost some of its political momentum.

TIMELINE November 18-22: Tweet with us. Celebrate how far the world has come in the fight against AIDS in the past 25 years and count down to our AIDS report launch on November 26.

November 26: Huffington Post piece by ONE’s Global Health Policy Director Erin Hohlfelder. Look out for it on twitter.com/ONECampaign and be sure to retweet.

November 26: Launch of AIDS Report. Get cozy with our report during the holiday break - and we’ll meet you back on World AIDS Day!

Dec 1: Join us for World AIDS Day in a blitz action to the Global Fund. Remind them that we’ve come so far against AIDS over the past 25 years - and we’ll be watching them during the Global Fund replenishment.

Dec 5: Join ONE’s Global Health Policy Director Erin Hohlfelder for a Twitter chat on the results of the Global Fund replenishment, World AIDS Day and the AIDS Report. This is a great time to ask her your burning questions about AIDS.

INFOGRAPHICDownload our infographic, which explains why significant global health progress has made the one-size-fits-all approach to tackling AIDS on the continent an outdated concept.

Infographic preview (lo-res - please download hi-res infographic above)

EXECUTIVE SUMMARYDownload

FULL REPORTDownload SAMPLE TWEETS AND FACEBOOK POSTS

COUNTDOWN TWEETS To post the week of November 18-22. This will help build momentum for our #AIDSreport on social media. ONE’s account is @ONECampaign. The hashtag is #AIDSreport

Monday: In 1988, AIDS treatment cost > a car; today it's < an iPhone. Find out what else has changed in @ONECampaign's #AIDSreport Nov 26

Tuesday: 1988 marked the 1st World AIDS Day. Read @ONECampaign's #AIDSreport 11/26 to see what's changed since.

Wed: Did you know? "AIDS an Africa" is an outdated phrase. Find out why in @ONECampaign's new #AIDSreport 11/26

Thurs: #TBT In 1988, AIDS headlines were abt fear. 25 yrs later, they’re abt hope. See how far we've come in @ONECampaign's #AIDSreport

Friday: Want to make @ONECampaign's @Global_ErinH really happy? Send her a tweet & tell her you're excited for the #AIDSreport Nov 26!

TWEETS TO PROMOTE #AIDSREPORT To post the week of November 26 and beyond. This will help build momentum for our #AIDSreport on social media. ONE’s account is @ONECampaign. The hashtag is #AIDSreport

New @ONECampaign Report: It’s time to stop saying “AIDS in Africa.” http://one.org/aidsreport #AIDSreport

16 Countries in Africa have already reached the “beginning of the end of AIDS” Who are they? http://one.org/aidsreport #AIDSreport

Africa is NOT a country - & that’s why we shouldn’t lump together unique country progress on AIDS. http://one.org/aidsreport #AIDSreport

Congrats Ghana, Malawi & Zambia for leading the way in tackling AIDS. What they’re doing right: http://one.org/aidsreport #AIDSreport

Nice --> Low- & mid-income countries upped their game against AIDS for the 2nd year in a row. http://one.org/aidsreport #AIDSreport AIDS in Africa = Outdated term. New data says African countries have widely different progress on AIDS http://one.org/aidsreport #AIDSReport

Join @ONECampaign’s @Global_ErinH for a Twitter Chat on AIDS 1-2PM ET December 5!

On FacebookTo post after November 26. Be sure to tag @ONE in your Facebook post. Please upload these photos in your Facebook posts in addition to the text above it. Click on the image to download.

Africa is NOT a country - it’s a continent. So why does the world keep lumping together unique country progress against AIDS?

Let’s celebrate the 16 African countries making a huge dent in the fight: http://one.org/aidsreport

16 African countries are making serious progress on AIDS, making this one-size-fits-all phrase outdated. See how this changes our approach to tackling AIDS on the continent: http://one.org/aidsreport

Still think only rich countries fund the fight against AIDS? Think again! --> http://one.org/aidsreport

PHOTOSThese photos can be used under the Creative Commons License, as long as they are fully captioned and credited to The Global Fund. You can download these and other high-res photos from the report here.