English 2201 Media Analysis Unit

Name: __________________________________

Identify the Media Strategy state why it is effective.

bandwagon cartoon or cute characters snob appealcelebrity endorsement or testimonial emotional appeal plain folksfacts and figures gender/sex appeal shock appealname calling humour

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Media Analysis # 1

Identify two different media strategies used in this advertisement and explain how each are used effectively in conveying the message.

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It’s been 25 years since HIV/AIDS was detected. Millions have died and millions are still affected by it and there is still no cure. Children like Pooja here will never live long enough to see that cure, unless you do something about it.

Please support the fight against Aids and create more awareness by writing about it.

- You can write into the following websites : www.unaids.org, www.globalfundfor children.org, www.bbc.com. www.ndtv.com.

Media Analysis #2

Identify two different media strategies used in this advertisement and explain how each are used effectively to develop mood.

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Media Analysis # 3

1. What is the dominant media strategy used?a. celebrity endorsement b. emotional appeal c. facts and figures d. shock appeal

2. What is implied in the line, "Hide Your Daughters"?a. Pattinson captivates females b. Pattinson is a bachelor c. Pattinson is a vampire d. Pattinson scares females

3. What device is used in the text "Look sharp- Live Smart?a. allusion b. metaphor c. parallelism d. symbolism

4. What is the focal point?a. eyes b. headlines c. mouth d. title

Media Analysis # 4

1. What visual element is predominant?a. balance b. foreground c. perspective d. scale

2. To whom does the 'you' refer to in the visual?a. drug users b. general public c. parents d. teens

3. What is implied by the placement of the hand?a. to educate b. to help c. to prohibit d. to support

4. What is indicated by the logo in the visual?a. the demographic of the advertisement b. the message of the advertisement c. the purpose of the advertisement d. the sponsor of the advertisement

5. What visual element is predominant?a. balance b. foreground c. perspective d. scale

6. To whom does the 'you' refer to in the visual?a. drug users b. general public c. parents d. teens

7. What is implied by the placement of the hand?a. to educate b. to help c. to prohibit d. to support

8. What is indicated by the logo in the visual?a. the demographic of the advertisement b. the message of the advertisement c. the purpose of the advertisement d. the sponsor of the advertisement

Media Analysis # 5

Identify two different media strategies used in this advertisement and explain how each are used effectively in conveying the message.

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Media Analysis # 6

Identify two different media strategies used in this advertisement and explain how each are used effectively in conveying the mood.

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Media Analysis # 7

Identify two different media strategies used in this advertisement and explain how each are used effectively in conveying the message.

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Media Analysis # 8

1. Who is the company sponsoring this ad? (1 mark)(A) A&W(B) Five Guys(C) Harvey’s(D) McDonald’s

2. Which is this visual advertising? (1 mark)(A) Burgers(B) Free Wi-Fi(C) Happy Meals(D) Play land

3. Who is the target market for this advertisement?(A) Children ages 5-8(B) Current Employees(C) Parents of small children(D) Potential Employees

4. Which strategy is being employed in this visual?(A) Bandwagon(B) Celebrity Endorsement(C) Name Calling(D) Plain Folks

Media Analysis # 9

1. Which strategy is being employed in this visual?(A) Cute Characters(B) Emotional Appeal(C) Name Calling(D) Shock Appeal

2. What is the form? (1 mark)(A) advertisement(B) brochure(C) poster(D) webpage

3. What is the focal point of the visual? (1 mark)(A) fish(B) spout(C) text(D) water drops

4. What device is used in the text, “Save Water. Save Life,”? (1 mark)(A) cliché(B) imagery(C) parallelism(D) symbolism

Media Analysis # 10

1. What is the form? (1 mark)(A) advertisement(B) brochure(C) poster

(D) webpage

2. Who is the intended audience in this visual? (1 mark)(A) Children(B) Driving public(C) police officers(D) sick children

3. Which is the intended focal point of this visual? (1 mark)(A) Eyes(B) Font(C) Logo(D) Tire Mark

4. With reference to two specific visual strategies, identify the atmosphere created in the visual (6 marks)

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Media Analysis # 11

1. What is the focal point of the visual? (1 mark)(A) girl’s mouth(B) her eyes(C) Listerine breath tabs(D) “No one needs to know” text

2. What mood is created in the visual? (1 mark)(A) amused(B) content (C) hostile(D) serious

3. What is the form of the visual? (1 mark)(A) advertisement(B) brochure(C) poster(D) web page

4. What is suggested by the police tape over the girl’s mouth? (A) A crime has been committed.(B) She has bad breath.(C) Using Listerine should be confidential. (D) Fresh breath is attained with Listerine.

Media Analysis # 12

1. The text “You’ll never worry about lipstick on your teeth again” is best described as:a. Allusionb. Epiphanyc. Ironyd. Parallelism

2. The open mouth is used for:a. Balanceb. Contrastc. Formd. Neutrality

3. The atmosphere of this visual is:a. Contentmentb. Frivolityc. Nostalgiad. Seriousness

4. Explain how the media strategy of shock appeal is used effectively in the visual. Support your answer with two specific references from the visual.

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Media Analysis # 13

1. What is the message of the advertisement?a) battle grounds and dirty ponds are the sameb) help us ban guns that kill people, especially childrenc) help us provide for children who need clean drinking waterd) war is not actually killing children

2. What is the purpose of the advertisement?a) to entertainb) to informc) to persuaded) to sell

3. Identify the target audience of this advertisement. Explain the appeal to the audience with TWO references from the ad.

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Bad water kills more children than war

Media Analysis # 14

1. Which media strategy is primarily used in this advertisement?e) celebrity endorsementf) emotional appealg) humourh) testimonial

2. “Have you ever been?” is an example of which media device?e) hypertextf) icong) logoh) slogan

3. What is the agenda of this advertisement? Use TWO reference from the ad to support your answer. (5 marks)

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Media Analysis # 15

1. Which media device is best used to promote the Toronto Zoo in the above advertisement?a) biasb) endorsementc) logod) product placement

2. What is the purpose of this advertisement?a) to convinceb) to educatec) to informd) to promote

3. Identify an effective media strategy that is used in this advertisement. Using two references, explain how it is effective. (6 marks)

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Media Analysis # 16

1. What is the agenda of this advertisement?a) to entertain a demographicb) to highlight the effectiveness of a servicec) to inform an audienced) to promote the sales of a product

2. What is the best message for the advertisement?a) Axe will make woman fawn over youb) Axe will eliminate all your relationship problemsc) dandruff makes you less attractive d) dandruff is a girl’s worst nightmare

3. Identify the target audience of this ad. Explain how it appeals to the audience with a reference for each appeal. (6 marks)

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