2019.10

For details and inquiries regarding Lumada, please see the following:

https://www.hitachi.com/products/it/lumada/global/en/inq/

https://www.hitachi.com/products/it/lumada/global/en/■　Inquiries via the internet:

■　Lumada information site:

Hitachi,Ltd. Services & Platforms Business Unit

The specifications in the catalog might be changed without prior warning for reasons such as product improvements.If you export this product, please check all restrictions (for example, Japan's Foreign Exchange and Foreign Trade Law, and USA export control laws and regulations), and carry out all required procedures.If you require more information or clarification, please contact your Hitachi sales representative.

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Solutions for digital innovationLumada

Examine the efforts to optimize the entire production process, from design to manufacturing.

You can actually examine Lumada customer cases. For details, please contact your Hitachi sales representative.

Omika Works, Hitachi Ltd.Examine office-optimization efforts that use IoT and various types of data, and efforts to reform work methods.

Yokohama Works, Hitachi Ltd.Examine the efforts to use IoT to increase efficiencies and improve quality in processes, from placing products in stock to shipping products.

Kanagawa Works, Hitachi Ltd.

Lumada Center Southeast Asia

Kyoso-no-Mori, Hitachi Ltd.

In September 2018, to contribute to bringing about “Thailand 4.0”, which is promoted by the government of the Kingdom of Thailand (hereinafter, Thailand), development was started in the Amata City Chonburi Industrial Estate. Making use of the Lumada Center, Hitachi provides IoT solutions to acceleration co-creation projects to response to various business needs in Thailand. Hitachi aims to use this center as a base for deploying solutions throughout the ASEAN region.

In Kyoso-no-Mori, Hitachi Ltd., in addition to the co-creation projects performed between the customer and Hitachi on a 1-to-1 basis, customers and partners participate from around the world, and open co-creation takes place with Hitachi researchers and designers to generate new ideas. Through the open co-creation at the Collaboration Forest, innovations to resolve societal issues are created, contributing to the realization of a sustainable human-centered society with a high quality of life.

Hitachi Baba Memorial Hall: For announcements of social issues and hopes for the futureNEXPERIENCE space: For creation of ideas from open discussions, including ideathons and hackathons.Project space: For concentrated development of technologies and services with persons participating in partner programs

Facilities and functions supporting co-creation

IoT solution room: Here, you can experience Hitachi solutions that combine OT and IT to optimize business.Co-creation room: Here, new value that resolves business issues is created in co-creation activities with customers.

Facilities and functions supporting co-creation

In April 2019, a R&D site was established to accelerate creation of new innovations based on open co-creation.

QoL：Quality of Life

Promoting digital information in Thailand and the ASEAN region

・Amazon Web Services, the “Powered by AWS” logo, [and name any other AWS Marks used in such materials] are trademarks of Amazon.com, Inc. or its affiliates in the United States and/or other countries.”・Microsoft Azure is a trademark or registered trademark of Microsoft Corporation in the USA and other countries.

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With the advance of IoT, the increase in data generated by society and businesses continues to accelerate.This data becomes the wellspring of new value in business.Hitachi, working together with customers in various business areas, is striving towards Digital Innovation, which will create new value in the coming new society.New businesses that make use of data will be established and expand quickly.For these changes, Hitachi is proposing "Lumada".

Lumada digital innovation, accelerating business strategies at speed and scale.

The name "Lumada" comes from the words "illuminate" and "data". This name reflects our mission to shed light on our customers' extensive data and identify potential correlations, to provide insights valuable to their businesses.

Co-creation（ex. NEXPERIENCE）Lumada co-creation services help customers develop data-driven strategies that transform their business, operations, products and services.

* DevOps (from “Development” and “Operations”) is a combinatory approach in which development is closely linked with operations, with development methods and concepts based on, for example, new functions and improvements requested from the operation side.

* Specialists include design thinkers, data scientists, and security specialists.

NEXPERIENCE is a methodology for co-creation with customers. Using design concepts, NEXPERIENCE systemizes the methods, IT tools, and spaces for creating new services.The spaces for co-creation with customers are located in various global sites. The spaces are utilized for co-creation workshops with customers, which help to generate high-quality discussions and create original ideas. This process contributes to the development of new businesses. Also, specialists* are used to make this process a success, and to greatly strengthen the overall process.

The first step in transforming a business is to identify latent issues (problems and challenges). To identify such issues in complex business processes, Hitachi has systematized a methodology (NEXPERIENCE) for co-creation with customers. Both the methods for co-creation of value (which focus on the value of Experience) and tools (the Ex Approach) support the creation of new business models.Through these services, issues are shared between Hitachi and the customer, and Hitachi then uses technologies such as artificial intelligence to generate hypotheses for possible solutions to these issues. Based on the results of this process, a solution prototype is then created. The feasibility of the possible solution—whether the solution can obtain the desired results—can be verified.In this way, Lumada provides a variety of services for smooth co-creation of digital solutions.

Various trial-and-error attempts are needed for co-creation projects with customers and partners, and hypothetical solutions need to be proposed and verified quickly. With Hitachi's Lumada, verification can be performed quickly, based on prototyping that makes use of data, using development tools

and DevOps* environments, and trying out customer cases and solutions in which Hitachi’s multi-domain expertise is distilled.Also, migrating from the environment used to verify a hypothetical solution to the production environment can be done smoothly.

Quickly and smoothly proceeding from verifying hypotheses to migrating solutions to the production environment

Strengthening “Methods, IT tools, and Space” and “People” for co-creation with customersNEXPERIENCE: Methodology for co-creation with customers

Co-creation with customers and partners（ex. NEXPERIENCE）

Hitachi helps you with everything from discovering latent problems to devising new strategies and methodologies.We have a complete palette of services to facilitate efficient co-creation with customers.

Creating ne

w value through co-creation with custom

ers

Country/Region/Community

OT/IT/IoTPartners

SolutionPartners

Customers

Field Data Business Data

Co-creation

Customer’sOT Assets

Customer’sIT Assets

Co-creation

Domain expertise

Platform products andtechnologies

Domain expertise（solutions, customer cases）Lumada professional services leverage Hitachi’s deep domain expertise to help customers plan, design, and implement with confidence.

Platform products and technologies（IoT Platform）Lumada platform products and technologies enable customers to develop and deploy advanced digital solutions.

OT：Operational Technology IT：Information Technology

Customer

Analysis of issues faced

by the customer

Construction of hypotheses

Prototyping and PoV tests

Delivery and implementation

・Analytics・Consulting ・Operating environments for rapid development and execution

・Simulations・Integration of partner technologies

Co-creation Co-creation

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The data of manufacturing-site work is defined and managed as "Activity"×"4M* data" × "Relationships with preceding and following activity".** In this way, the work results and resource statuses for different product models and for each option can be collected in a short time. This makes it possible to propose more appropriate production plans.

Optimizing the entire production business

Managing the connections between manufacturing-site work and OT/IT data, and supporting the optimization of production

Energy information of equipment, with different machines distributed over multiple sites, was consolidated. This informa-tion could now be viewed side-by-side, enabling the manage-ment of company-level KPIs. The amount of energy used was greatly reduced, leading towards lowering of cost.

Managing energy and equipment

Unifying the information greatlyreduces the energy consumption per unit*

Overall control Factory A

Scope of work definitions

Energy and equipment management platform Devices: about 1,000 Points monitored: about 14,000

Factory B Factory C Factory D Factory E

Energy consumption data

Manufacturing history data

Equipment maintenance data

Manages company-level KPIs

KPI：key performance indicator

* This is the amount of energy needed to produce a product unit. This metric indicates production efficiency in relation to energy.

* 4M: HuMan, Machine, Material, and Method** The multiplication signs "×" indicate that the combination of data produces benefits that are multiples of the benefits gained from an unconnected piece of data.

Install temperature and humidity sensors in refrigerators and freezers at stores nationwide. Immediate notification of anormaly helps the managers take pro-active measures. The risk of incidents, such as food poisoning, damaging the brand's image is reduced.

Remote monitoring of temperature and humidity

Reducing costs by automation oftemperature and humidity management.Securing highly reliablefood safety management.

Sensor data from gas-engine electricity generators purchased by customers throughout Japan are collected at a center, and the probability of malfunctions is analyzed using machine-learn-ing technologies. Both the frequency of malfunctions and maintenance costs are reduced.

Predictive analysis

Reducing the frequency of malfunctions in gas-engine electricity generators

Targeted devices and equipment

Sensor dataPressure

Output

Temperature

No. of revolutions

Strain

Diagnostic engine where

Hitachi's original machine learning is applied

Signs become visible and the

causes of malfunctions are

predicted

Countermeasures taken at early stage prevent

major incidents

Diagnostic model

Anomalydetection

Collect temperatureand humidity data

(at 10-minute intervals)

Policy making

Check temperature andhumidity of all stores

in real timeAutomatic notification

(email, phone, fax)

Store

Data Prediction system After analysis

Store manager and workers

Area manager

Commercial fridgesand freezers

HQ

Cloud

To speed up co-creation with customers in diverse fields, Hitachi needed to make use of its expertise and knowledge in domains that span multiple industries. To do this, Hitachi condensed and collected its expertise and knowledge into Lumada solutions and customer cases. The number of these customer cases and solutions, and the fields they cover, increase year by year.Lumada customer cases model digital solutions that have created new value in co-creation projects with customers. Customer cases are based on examinations of applied Lumada solutions, and the different elements of a customer case are organized to reveal answers to questions such as, “What sort of value was created from the data?” and “What sort of technology was

used in making use of AI or analytics?” When entering new co-creation projects with customers, Hitachi makes use of the Lumada customer cases that are similar to the customer's management issues, and makes use of Lumada solutions that contain Hitachi's concentrated expertise. In this way, Hitachi can build a solution that is appropriate to each customer, and can quickly provide a digital solution that is certain to create value.

Domain expertise（solutions, customer cases）By making use of our rich collection of customer cases, Hitachi can swiftly provide reliable digital solutions to a customer's management issues.

The characteristics of the households wanting to enroll children in nursery schools and the number of children whose families want to enroll them are predicted from data (such as residents and nursery schools). This helps making plans for organizing nursery schools according to the actual situation.

Forecasting demand for nursery schools

Analyzing trends in the householdswanting to enroll children in nurseryschools. Supporting clear policy making for child care. Resident data

Nursery-school data

School-district data

MAP

Data conversion and consolidation

Visualization and analysis

Option AOption B

Option C

Production line

Prior works

PartsMaterial

MachineMachine

WorkerMan

Task procedureMethod

Completed productMaterial

Worktasks

Successive works

More optimal solutions are derived in digital space.

The sites below show the latest Lumada solutions and customer cases. You can search for items using the search options.

Examples of Lumada customer cases

solutions customer cases

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Core

Asset Management

Asset Avatars

Data Stores

Edge

Asset Integration

Device Control

Data Caching / Filtering

Platform products and technologies（IoT Platform）

Business DataField Data

IoT Platform IT AssetOT Asset

Foundry

Studio UI / UXComponents

Alerts/Notifications

ApplicationEnablement

Analytics Batch / StreamAnalytics

MachineLearning

DeepLearning

DataManagement

Data CollectionData Blending

Data EngineeringData Orchestration

By making use of solutions and Lumada customer cases, in which Hitachi expertise has been distilled, Hitachi can quickly provide digital solutions appropriate to our customers. To enable this, various techniques and mechanisms have been prepared as Lumada.

An architecture, technologies, and platform services that help you quickly implement advanced digital solutions.

Hitachi has developed an architecture that contains the essence of Hitachi's expertise in platform services and technologies. This architecture provides a development and implementation platform for quickly developing and implementing cutting-edge digital solutions.This Lumada IoT platform architecture is composed of six important layers: Studio, Analytics, Data Management, Edge, Core and Foundry. The architecture brings the features of intelli-

gence, composability, security and flexibility to the software foundation.The Lumada IoT platform enables Hitachi to provide customers with a one-stop source for multiple advanced techniques such as cutting-edge analytics technologies and asset management functionality, thereby enabling Hitachi to rapidly provide appro-priate digital solutions.

With Lumada Solution Hub, needed features such as an applica-tion development environment and Lumada solutions can be packaged and registered in an easy-to-install package. Lumada Solution Hub can then provide such packages in a cloud environ-ment.With Lumada Solution Hub, business solutions and the applica-tion development environment, which are packaged in an easy-to-reuse format, are registered and stored, and presented in a catalog that can be perused at a glance. From the catalog, you can select the items you want to install. The environment is then built easily in IaaS* in a multi-cloud environment, and the provided features can be used quickly. As a result, the solutions

developed through co-creation with customers can be moved quickly from early verification to the production environment, and can be efficiently deployed to multiple sites including overseas sites.In addition to the Hitachi solutions currently provided in the Lumada Solution Hub catalog, we also plan to register solutions developed by our partners.Using solutions from the catalog accelerates the creation, distribution, and use of digital solutions, and promotes the building of the Lumada ecosystem.

Lumada IoT platform architecture Lumada Solution Hub

UsingPoCPlanning discussions Constructing

Process

Image of

usage

* Sequential increases in support are planned: for example, for the IaaS for AWS (Amazon Web Services), Microsoft Azure, and Hitachi Enterprise Cloud Services.

Simple, Speedy, and Scalable issue solvingFor intelligent, composable, secure, and flexible IT

Using Lumada Solution Hub to resolve customer worries:Studio

Analytics

Data Management

Visualizes the results

Analyzes data with AI and analytics technologyCollects and processes data

Relays device data to IoT system

Prepares data lake and stores data

Provides infrastructure for IoT systems such as servers and networks

Edge

Core

Foundry

Six architecture components

IaaS ： Infrastructure as a Service

Catalog

Select components that match your goals Verify

Deployquickly

UseMigrate smoothly Automate maintenance to the max. level

Auto-scaling Automatic security updates

Business3

Business2

Business1

IaaS

Development environment Production environment

Utilizing solutions such as data collection

Connections to external systemsData collection

Solutions

PoC：Proof of Concept

We can't reference any models of success!

Preparations are difficult, even for a simple PoC project!

Utilize the examples of successful projects, collected as Lumada solutions.

We can't move data simply!

The preparations needed for trials are minimized.

Extensive support for IaaS makes it possible to run operations that are suitable for the data location.