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1 Welcome Olivier Bohuon, Chief Executive Officer 28 - 30 November 2012

Olivier Bohuon, Chief Executive Officercopy-1).pdf · •Accelerating development in Emerging Markets •Innovating for value •Simplifying and improving the operating model •Supplementing

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Page 1: Olivier Bohuon, Chief Executive Officercopy-1).pdf · •Accelerating development in Emerging Markets •Innovating for value •Simplifying and improving the operating model •Supplementing

1

Welcome

Olivier Bohuon, Chief Executive Officer

28 - 30 November 2012

Page 2: Olivier Bohuon, Chief Executive Officercopy-1).pdf · •Accelerating development in Emerging Markets •Innovating for value •Simplifying and improving the operating model •Supplementing

Forward looking statements

This document contains certain forward-looking statements that may or may not prove accurate. For example, statements

regarding expected revenue growth and trading margins, market trends and our product pipeline are forward-looking

statements. Phrases such as "aim", "plan", "intend", "anticipate", "well-placed", "believe", "estimate", "expect", "target",

"consider" and similar expressions are generally intended to identify forward-looking statements. Forward-looking statements

involve known and unknown risks. Uncertainties and other important factors that could cause actual results to differ materially

from what is expressed or implied by the statements. For Smith & Nephew, these factors include: economic and financial

conditions in the markets we serve, especially those affecting health care providers, payors and customers; price levels for

established and innovative medical devices; developments in medical technology; regulatory approvals, reimbursement

decisions or other government actions; product defects or recalls; litigation relating to patent or other claims; legal compliance

risks and related investigative, remedial or enforcement actions; strategic actions, including acquisitions and dispositions, our

success in integrating acquired businesses, and disruption that may result from changes we make in our business plans or

organisation to adapt to market developments; and numerous other matters that affect us or our markets, including those of a

political, economic, business or competitive nature. Please refer to the documents that Smith & Nephew has filed with the U.S.

Securities and Exchange Commission under the U.S. Securities Exchange Act of 1934, as amended, including Smith &

Nephew's most recent annual report on Form 20F, for a discussion of certain of these factors.

Any forward-looking statement is based on information available to Smith & Nephew as of the date of the statement. All written

or oral forward-looking statements attributable to Smith & Nephew are qualified by this caution. Smith & Nephew does not

undertake any obligation to update or revise any forward-looking statement to reflect any change in circumstances or in Smith

& Nephew’s expectations.

Capital Markets Event, 28 - 30 November 2012 2

Page 3: Olivier Bohuon, Chief Executive Officercopy-1).pdf · •Accelerating development in Emerging Markets •Innovating for value •Simplifying and improving the operating model •Supplementing

Our Global footprint

3 Capital Markets Event, 28 - 30 November 2012

Manufacturing plants

Global Offices/ Warehouse

Page 4: Olivier Bohuon, Chief Executive Officercopy-1).pdf · •Accelerating development in Emerging Markets •Innovating for value •Simplifying and improving the operating model •Supplementing

Market background – history Market growth rates

Source: Smith & Nephew estimates

Capital Markets Event, 28 - 30 November 2012 4

0%

2%

4%

6%

8%

10%

12%

14%

2007 2008 2009 2010 2011 2012F

Glo

bal

mar

ket

gro

wth

rat

e (%

)

Hip/Knee implants Trauma Sports Medicine/ Arthroscopy Advanced Wound Management

Page 5: Olivier Bohuon, Chief Executive Officercopy-1).pdf · •Accelerating development in Emerging Markets •Innovating for value •Simplifying and improving the operating model •Supplementing

Market realities and opportunities • Procedure demand continues to increase

– demographic and disease led

– fuelled by expanded access in emerging markets

• Still room for innovation

– demonstrate clinical benefit or cost reduction

• Ability to pay continues to decrease in established markets

– austerity, reduced prices

– alternative, less costly solutions

• New business models slowly emerging, but fragmented

– mid-tier model in emerging markets

– ‘No service’ model (e.g. internet) model being attempted

Capital Markets Event, 28 - 30 November 2012 5

Page 6: Olivier Bohuon, Chief Executive Officercopy-1).pdf · •Accelerating development in Emerging Markets •Innovating for value •Simplifying and improving the operating model •Supplementing

Where does S&N stand today?

• Higher growth areas – Emerging/International Markets – Sports Medicine Joint Repair (Est Mkts)

– Trauma (Est Mkts)

– Advanced Wound Devices (Est Mkts)

• Lower growth areas – Hip/Knee Implants (Est Mkts)

– Advanced Wound Care (Est Mkts)

– Enabling Technologies (Est Mkts)

6 Capital Markets Event, 28 - 30 November 2012 6

Page 7: Olivier Bohuon, Chief Executive Officercopy-1).pdf · •Accelerating development in Emerging Markets •Innovating for value •Simplifying and improving the operating model •Supplementing

Strategic Priorities

• Winning in Established Markets

• Accelerating development in Emerging Markets

• Innovating for value

• Simplifying and improving the operating model

• Supplementing organic growth through acquisitions

Capital Markets Event, 28 - 30 November 2012 7

Page 8: Olivier Bohuon, Chief Executive Officercopy-1).pdf · •Accelerating development in Emerging Markets •Innovating for value •Simplifying and improving the operating model •Supplementing

Scorecard – liberating resources

Investment Actions Progress to date

Cost of goods • Further improvements in manufacturing processes

• Product portfolio rationalisation

• Continue field based capital improvement

• Review manufacturing facility portfolio

ongoing

General and

Administrative

expenses

• Efficiencies from combination of Orthopaedics and

Endoscopy

- streamline US operations

- restructure European operations

• Accelerate process efficiency improvements

Sales force

productivity

• Review and optimise Established Markets commercial

structures

Capital Markets Event, 28 - 30 November 2012 8

Page 9: Olivier Bohuon, Chief Executive Officercopy-1).pdf · •Accelerating development in Emerging Markets •Innovating for value •Simplifying and improving the operating model •Supplementing

Manufacturing process improvements – Oxinium

• Since 2005 reduced our standard cost of Oxinium by over 25%, despite increase in raw material price

– including 12% in last 2 years

• Continuous evolution and improvements in tooling/supplies/maintenance, while maintaining quality

• Driven by technical excellence and focus on efficiency of our operations team

50

100

2005 2010 2011 2012 F

Sta

ndar

d C

osts

(re

base

d to

100

)

Oxinium standard cost *

Capital Markets Event, 28 - 30 November 2012

*for Genesis II CR Knee

12% reduction

15% reduction

9

Page 10: Olivier Bohuon, Chief Executive Officercopy-1).pdf · •Accelerating development in Emerging Markets •Innovating for value •Simplifying and improving the operating model •Supplementing

Structural efficiency programme - financial

implications

• Benefits – generate annual savings of at least $150 million

– roughly ¼ COGS and ¾ SG&A

– about half benefits achieved by end 2012

• Restructuring costs – about $160 million cash costs over 3 years

– slightly less than half incurred by end 2012

– some modest additional non-cash costs, say $40 million

• Intention to deliver sustainable trading profit margin of around 24% in medium term, including US Medical Device Levy

Capital Markets Event, 28 - 30 November 2012 10

Page 11: Olivier Bohuon, Chief Executive Officercopy-1).pdf · •Accelerating development in Emerging Markets •Innovating for value •Simplifying and improving the operating model •Supplementing

Scorecard - investment

Investment Actions Progress to date

Emerging markets • Establish focused organisation

• Implement new business models

• Develop ‘mid-tier’ product portfolio

Innovate for value • Establish new R&D evaluation model

• Maintain pace of innovation

• Increase investment in R&D

Acquisitions • Strengthen capabilities

• Complimentary technology acquisitions

• Larger bolt-on acquisitions

ongoing

Capital Markets Event, 28 - 30 November 2012 11

Page 12: Olivier Bohuon, Chief Executive Officercopy-1).pdf · •Accelerating development in Emerging Markets •Innovating for value •Simplifying and improving the operating model •Supplementing

Management team

Chief Financial

Officer

President

ASD

President

AWM

President

Emerging Mkts

Strategy +

Planning

Human

Resources Corporate

Development Legal

Compliance Company

Secretary Corporate Affairs

CEO

Chief Technology

Officer

President

International Mkts

Adrian Hennah Mike Frazzette Roger Teasdale Francisco Canal Vega Kelvin Johnson

Gordon Howe Helen Maye Ros Rivaz Cyrille Petit

Phil Cowdy

Olivier Bohuon

Capital Markets Event, 28 - 30 November 2012 12

Chief Executives Staff committee

Page 13: Olivier Bohuon, Chief Executive Officercopy-1).pdf · •Accelerating development in Emerging Markets •Innovating for value •Simplifying and improving the operating model •Supplementing

Where are we going?

13

• Continued emphasis on efficiency and business model

• Invest in attractive high growth markets and segments

– existing portfolio investment

– geographic investment

– R&D investment

– M&A investment

• Making the right choices to build a group fit and effective for the future

Capital Markets Event, 28 - 30 November 2012 13

Page 14: Olivier Bohuon, Chief Executive Officercopy-1).pdf · •Accelerating development in Emerging Markets •Innovating for value •Simplifying and improving the operating model •Supplementing