OHT CR.1 OBJECTIVES The participants will: Define creativity and innovation.Define creativity and innovation. Identify the importance of creativity and

OHT CR.OHT CR.11

OBJECTIVESOBJECTIVES

The participants will:The participants will:

• Define creativity and innovation.Define creativity and innovation.

• Identify the importance of creativity and Identify the importance of creativity and innovation in fire service organizations.innovation in fire service organizations.

• Analyze the elements of creativity.Analyze the elements of creativity.

• Identify the 5 steps of the creative Identify the 5 steps of the creative process.process.

OHT CR.OHT CR.22

OBJECTIVES (cont'd)OBJECTIVES (cont'd)

• Evaluate personal blocks to creativity.Evaluate personal blocks to creativity.

• Identify ways of fostering creativity in Identify ways of fostering creativity in subordinates.subordinates.

• Identify effective techniques for selling Identify effective techniques for selling new ideas.new ideas.

• Develop strategies to enhance creative Develop strategies to enhance creative leadership traits.leadership traits.

OHT CR.OHT CR.33

OVERVIEWOVERVIEW

• IcebreakersIcebreakers

• What is Creativity? What is What is Creativity? What is Innovation? Why Are They Important?Innovation? Why Are They Important?

• Elements of CreativityElements of Creativity

• The Creative ProcessThe Creative Process

OHT CR.OHT CR.44

OVERVIEW (cont'd)OVERVIEW (cont'd)

• Creativity BlocksCreativity Blocks

• Fostering Creativity in SubordinatesFostering Creativity in Subordinates

• Selling Your Ideas to Top ManagementSelling Your Ideas to Top Management

• Self-Assessment and Personal Self-Assessment and Personal Improvement StrategiesImprovement Strategies

OHT CR.OHT CR.55

ICEBREAKER #1ICEBREAKER #110001000

404010401040TotalTotal

100010004040

1000100020402040TotalTotal

100010004040

100010003030

20702070TotalTotal

100010004040

100010003030

1000100030703070TotalTotal

100010004040

100010003030

100010002020

30903090Total Total

100010004040

100010003030

100010002020

1000100040904090Total Total

100010004040

100010003030

100010002020

100010001010

41004100Total Total

OHT CR.OHT CR.66

How many squares are in this How many squares are in this figure?figure?

OHT CR.OHT CR.77

16 small squares16 small squares1 large square1 large square

11 22 33 44

55 66 77 88

99 1010 1111 1212

1313 1414 1515 1616

OHT CR.OHT CR.88

16 + 1 =16 + 1 = 1717

The 4 The 4 quadrantsquadrants17 + 4 = 2117 + 4 = 21

OHT CR.OHT CR.99

16 + 1 =16 + 1 = 1717

44

4 inset boxes of 4 squares + 4 inset boxes of 4 squares + 1 center box of 4 squares1 center box of 4 squares

21 + 5 = 2621 + 5 = 26

OHT CR.OHT CR.1010

16 + 1 =16 + 1 = 1717

44

4 inset boxes of 9 squares 4 inset boxes of 9 squares 26 + 4 = 3026 + 4 = 30

55

OHT CR.OHT CR.1111

DEFINITIONDEFINITION

Creativity is the ability to produce Creativity is the ability to produce original ideas or products.original ideas or products.

OHT CR.OHT CR.1212

DEFINITION (cont'd)DEFINITION (cont'd)

Innovation is the ability to improve a Innovation is the ability to improve a present practice, method, or product present practice, method, or product by adaptation or alteration.by adaptation or alteration.

OHT CR.OHT CR.1313

THE IMPORTANCE OF THE IMPORTANCE OF CREATIVITYCREATIVITY

• To keep up with external changesTo keep up with external changes

• To assure state-of-the-art methods To assure state-of-the-art methods and techniquesand techniques

OHT CR.OHT CR.1414

Myths About Creativity from Myths About Creativity from The Creative Manager The Creative Manager

By Camille Cates BarnettBy Camille Cates Barnett

Myth #1: The more intelligent you are, the Myth #1: The more intelligent you are, the more creative you are.more creative you are.

Reality: Creativity is not a function of Reality: Creativity is not a function of intelligence. Creativity is seeing intelligence. Creativity is seeing what everyone else has seen and what everyone else has seen and thinking what no one else has thinking what no one else has thought.thought.

OHT CR.OHT CR.1515

Myth #2: People are born creative; Myth #2: People are born creative; creativity cannot be learned.creativity cannot be learned.

Reality: It's true. People are born Reality: It's true. People are born creative--that is, all of us are. creative--that is, all of us are. But we can acquire skills to help But we can acquire skills to help us achieve our creative potential. us achieve our creative potential. Creativity can be learned, much Creativity can be learned, much as tennis and piano can be as tennis and piano can be learned. Do you remember the learned. Do you remember the first time you ever tried to ride a first time you ever tried to ride a bicycle?bicycle?

OHT CR.OHT CR.1616

Myth #3: Creative ideas come in a Myth #3: Creative ideas come in a flash, like lightning bolts.flash, like lightning bolts.

Reality: Persistence and concentration Reality: Persistence and concentration are keys to creativity. You are keys to creativity. You can't plant a garden until you can't plant a garden until you have prepared the soil.have prepared the soil.

OHT CR.OHT CR.1717

Myth #4: Creativity is disruptive to the Myth #4: Creativity is disruptive to the day-to-day life of an day-to-day life of an organization.organization.

Reality: Successful organizations are Reality: Successful organizations are really two parallel, mutually really two parallel, mutually supportive organizations--one supportive organizations--one innovative, one routine. innovative, one routine. Remember that every routine Remember that every routine was once an innovation.was once an innovation.

OHT CR.OHT CR.1818

Myth #5: Creativity is a luxury; it Myth #5: Creativity is a luxury; it should be encouraged only should be encouraged only in times of abundance.in times of abundance.

Reality: When you don't have money Reality: When you don't have money to throw at a problem you to throw at a problem you need to be more creative. need to be more creative. Necessity is the mother of Necessity is the mother of invention.invention.

OHT CR.OHT CR.1919

Myth #6: True creativity is found primarily Myth #6: True creativity is found primarily in the arts and has little practical in the arts and has little practical business application.business application.

Reality: According to Princeton's Creative Reality: According to Princeton's Creative Research, Inc., 80 percent of Research, Inc., 80 percent of corporate sales are from products corporate sales are from products unknown 10 years ago. Forty unknown 10 years ago. Forty percent of the gross national percent of the gross national product is attributable to research product is attributable to research and development during the past and development during the past 15 years.15 years.

OHT CR.OHT CR.2020

ELEMENTS OF CREATIVITYELEMENTS OF CREATIVITY

Element #1 FluencyElement #1 Fluency

OHT CR.OHT CR.2121



Element #2 FlexibilityElement #2 Flexibility

OHT CR.OHT CR.2222

How could you make this equation How could you make this equation read correctly without moving a read correctly without moving a

match?match?

=

OHT CR.OHT CR.2323

A woman dropped her watch. The A woman dropped her watch. The face broke into 4 parts. The numbers face broke into 4 parts. The numbers on each part added up to 15.on each part added up to 15.

Draw a picture of how the watch face Draw a picture of how the watch face might have been broken.might have been broken.

OHT CR.OHT CR.2424

ANSWERANSWER

121211

22

33

44

5566

77

88

9 9

1010

1111

OHT CR.OHT CR.2525




Element #3 OriginalityElement #3 Originality

OHT CR.OHT CR.2626

ELEMENTS OF CREATIVITY ELEMENTS OF CREATIVITY (cont'd)(cont'd)




Element #4 AwarenessElement #4 Awareness

OHT CR.OHT CR.2727

ELEMENTS OF CREATIVITY ELEMENTS OF CREATIVITY (cont'd)(cont'd)




Element #4 AwarenessElement #4 Awareness

Element #5 DriveElement #5 Drive

OHT CR.OHT CR.2828

A NEW IDEAA NEW IDEA

• A new combination of existing ideasA new combination of existing ideas

• An adaptation of existing ideasAn adaptation of existing ideas

OHT CR.OHT CR.2929

STEPS LEADING TO NEW STEPS LEADING TO NEW IDEAS:IDEAS:

• PreparationPreparation

• ConcentrationConcentration

• IncubationIncubation

• IlluminationIllumination

• Verification/ProductionVerification/Production

OHT CR.OHT CR.3030

S-C-A-M-P-E-RS-C-A-M-P-E-R

FLUENCYFLUENCY

FLEXIBILITY

FLEXIBILITY

ORIG

INALITY

ORIG

INALITYAWARENESS

AWARENESS

DRIVE

DRIVE S-C-A-M-P-E-RS-C-A-M-P-E-R

SS - What can you substitute? - What can you substitute?CC - What can you combine? - What can you combine?AA - What can you adapt? - What can you adapt?MM -What can you magnify, -What can you magnify,

miniaturize, or multiply?miniaturize, or multiply?PP - What can you put to other uses? - What can you put to other uses?EE - What else? Who else? Where else? - What else? Who else? Where else?RR - Can you rearrange or reverse? - Can you rearrange or reverse?

OHT CR.OHT CR.3131

CREATIVITY BLOCKSCREATIVITY BLOCKS

"I don't want to look foolish.""I don't want to look foolish."

"I don't want to fail.""I don't want to fail."

"I'm not creative.""I'm not creative."

"That's not my area (skill, style, etc.).""That's not my area (skill, style, etc.)."

"I don't get paid to have fun.""I don't get paid to have fun."

OHT CR.OHT CR.3232

TEN RULES FOR STIFLING TEN RULES FOR STIFLING INNOVATIONINNOVATION

(From (From The Change MastersThe Change Masters By By Rosabeth Moss Kanter)Rosabeth Moss Kanter)

• Be suspiciousBe suspicious

• Be inaccessibleBe inaccessible

• Pass the buckPass the buck

• Criticize at every opportunityCriticize at every opportunity

OHT CR.OHT CR.3333

RULES (cont'd)RULES (cont'd)

• Discourage people from letting you Discourage people from letting you know when there's a problemknow when there's a problem

• Control everything carefullyControl everything carefully

• Make significant policy changes in secretMake significant policy changes in secret

• Keep people in the darkKeep people in the dark

OHT CR.OHT CR.3434

RULES (cont'd)RULES (cont'd)

• Pass on your dirty work in the name of Pass on your dirty work in the name of delegation and participationdelegation and participation

• Above all else, never forget that you, the Above all else, never forget that you, the supervisor, know everything there is to supervisor, know everything there is to knowknow

OHT CR.OHT CR.3535

CHARACTERISTICS OF CHARACTERISTICS OF SUPERVISORS WHO FOSTER SUPERVISORS WHO FOSTER

CREATIVITYCREATIVITY

• They are willing to absorb the risks They are willing to absorb the risks taken by subordinates.taken by subordinates.

• They are comfortable with half-They are comfortable with half-developed ideas.developed ideas.

• They are able to make quick decisions.They are able to make quick decisions.

• They are good listeners.They are good listeners.

OHT CR.OHT CR.3636

CHARACTERISTICS OF CHARACTERISTICS OF SUPERVISORS WHO FOSTER SUPERVISORS WHO FOSTER

CREATIVITY (cont'd)CREATIVITY (cont'd)

• They don't dwell on past mistakes.They don't dwell on past mistakes.

• They enjoy their jobs.They enjoy their jobs.

• TheyThey expect expect subordinates to succeed.subordinates to succeed.

• They capitalize on subordinate They capitalize on subordinate strengths.strengths.

OHT CR.OHT CR.3737

ASSESSING THE "SELLABILITY" ASSESSING THE "SELLABILITY" OF YOUR IDEAOF YOUR IDEA

Will it work?Will it work?

• Has it been tested?Has it been tested?

• Is it practical?Is it practical?

• Is it distinctly better than the present Is it distinctly better than the present way?way?

OHT CR.OHT CR.3838

ASSESSING THE "SELLABILITY" OF ASSESSING THE "SELLABILITY" OF YOUR IDEA (cont'd)YOUR IDEA (cont'd)

Will people accept it?Will people accept it?• Will it improve quality?Will it improve quality?• Will it increase productivity?Will it increase productivity?• Will it use personnel more effectively?Will it use personnel more effectively?• Will it improve present methods?Will it improve present methods?• Will it improve safety?Will it improve safety?• Will it eliminate unnecessary work?Will it eliminate unnecessary work?• Will it reduce costs?Will it reduce costs?• Will it improve working conditions?Will it improve working conditions?

OHT CR.OHT CR.3939

ASSESSING THE "SELLABILITY" ASSESSING THE "SELLABILITY" OF YOUR IDEA (cont'd)OF YOUR IDEA (cont'd)

Is your idea timely?Is your idea timely?• Is it fully developed?Is it fully developed?• Is top management ready for it?Is top management ready for it?• If it's approved, are you ready to act on If it's approved, are you ready to act on

it?it?• Are you sure it doesn't conflict with other Are you sure it doesn't conflict with other

projects that already have top-projects that already have top-management approval/priority?management approval/priority?

OHT CR.OHT CR.4040

DEVELOPING A PERSUASIVE DEVELOPING A PERSUASIVE ARGUMENTARGUMENT

• Relate your idea to a recognized needRelate your idea to a recognized need

• Appeal to positive valuesAppeal to positive values

• Anticipate objectionsAnticipate objections

• Get others involvedGet others involved

• Ensure your credibilityEnsure your credibility

OHT CR.OHT CR.4141

SUMMARYSUMMARY

• Each person has creative/innovative Each person has creative/innovative potentialpotential

• We We cancan improve our creative ability improve our creative ability

• COs must foster creativity in COs must foster creativity in subordinatessubordinates

• COs must be skilled in "selling" new COs must be skilled in "selling" new ideas to managementideas to management

Documents

OHT CR.1 OBJECTIVES The participants will: Define creativity and innovation.Define creativity and innovation. Identify the importance of creativity and