YOU’RE PROUD OFA LUCRATIVE BUSINESSBUILD

Offering coaching and analytical services to hospitality businesses for over 20 years

Page 1

Becoming a Barmetrix franchisee was the best investment in my future I could have ever made.”

~Danny Breaux, Barmetrix Baton Rouge & New Orleans

I love helping people and I love being my own boss, calling my own shots. I was frustrated by bosses, & I just didn’t need that in my life anymore, and I was willing to bet on myself.”

~Dave Nitzel, Barmetrix Atlanta & Raleigh/Durham

The service we offer our clients is really worth something to them. You’re helping people run their businesses better, and by doing that you make their lives a little easier. It’s a very satisfying business to own.”

~Anthony Ciavarella, Barmetrix London

I looked at a dozen other opportunities, and Barmetrix offered by far the biggest potential ROI, and that I can operate as an individual unit—but with the support structure of a franchise.

When you can truly change the financial lives of your clients—that’s by far the most rewarding element of owning your own business.”

~Arno Stemmer, Barmetrix Los Angeles

I now control my own destiny. I’ve secured my future. I work the hours that I want, I get to choose who I work with. Having that control is the biggest benefit for me.”

~Roger Truman, Barmetrix Sydney, Australia

Page 2

What We DoWe provide coaching and analytic services to bars, restaurants and hotels. In a nutshell, we help hospitality businesses improve their bottom line and business systems by using the following process:

• Using our proprietary software, we identify a venue’s starting position. For example, we identify how much product/cash they are losing from week to week.

• Once we have their starting position, we then work out where they want to go. That is, we sit down with the owners and we set goals and targets for the business.

• Then, using analytics, we coach them to reach their goals; higher profits, lower costs, increased revenues, happier staff, management, customers, etc.

How We Do ItFor this process to work, our franchisees need to:

Step 1: Collect all the data from the venue, e.g., how much stock they carry, new purchases, the sales from their POS system, recipes, costs.

Step 2: Analyze all the data using the Barmetrix software system.

Step 3: Present the data and our analysis back to the client along with specific solutions on how to improve their numbers and KPIs (Key Performance Indicators).

Step 4: Repeat this every week, two weeks or monthly.

This process is not a quick fix solution... we set the expectation up front that this process only works if it is maintained either internally or by a third party like Barmetrix. In the vast majority of situations, bars and restaurants do not have the time, skill set, tools or incentive to do this internally, which is why our service exists and will continue to exist as bar and restaurants get more and more complex and competitive. They need outside help. They need Barmetrix!

Page 3

The Barmetrix BackstoryBarmetrix was founded by Sean Finter in 1999 at his kitchen table in Sydney, Australia. After working in every position available in a truck stop restaurant in his small Canadian hometown, Sean headed for London, where he learned the ropes while bartending at the Hard Rock Cafe.

While earning good money behind the bar, he traveled the world, landing in Sydney, where he opened his first bar and restaurant. Seeing a need in the industry, Sean blended what he knew about bartending, managing and consulting—and applied it to different projects, changing distressed venues into viable, successful businesses.

Global Brand RecognitionIn 2003, Sean Finter sold his restaurant group and took Barmetrix global. Since then, Barmetrix has worked with over 6000 operators, from small pubs to publicly traded companies. We have partnered with some of the largest liquor companies in the world, including Diageo, to provide training and education programs. Some of our notable clients include the W Hotel, Four Seasons Hotel, Hilton Hotel and Fairmont Hotel, as well as many other lesser known but incredibly successful independent local bars and restaurants.

Barmetrix Founder Sean Finter, running a coaching exercise with some of our clients

Page 4

High DemandPeople have to eat (and like to drink) no matter what!

In the United States alone, there are over 1 million venues serving food and drinks. But in the hospitality industry, competition is stiff, the pace is fast, costs are on the rise and margins are shrinking.

The very things that make the hospitality industry so varied, interesting and exciting also cause a significant amount of stress and frustration for bar and restaurant owners and operators.

It’s challenging to manage staff and vendors, juggle orders and stock inventory, create interesting menus and prepare great food and drinks for guests—while dealing with all the other tasks business owners are responsible for.

That’s why our services are always in demand.

Recurring Revenues - Loyal ClientsIn many businesses, in order to survive you have to keep attracting new customers every week in order to replace the customers that you have just serviced.

The great thing about the Barmetrix model is that in most situations, when we start working with a client, they stick with us. In fact, many of our original customers from 1999 are still with us to this day, paying us a weekly, biweekly or monthly fee for our services.

As a Barmetrix franchisee, you solve problems for your clients. And as long as you continue to offer great value and service, you will continue to add clients and revenue consistently.

That means it only takes a few clients to establish a solid baseline for your business, allowing you to develop lasting relationships with operators and to increase your earning potential.

We were losing $3500 a week. After Barmetrix, we’re down to around $400 per week. Additionally, you taught me and my staff how to create a community - and that’s the most amazing part about Barmetrix.”

~Greg Dent, Owner, Hero’s Pub & Sandwich Shop, Raleigh, NC

Page 5

Our Focus - How You’ll Help the Industry Be More ProfitableWe focus on inventory control because it’s an ultimate and immediate need for hospitality operators, and it’s the best way for them to see a real turnaround in their profits.

If they can’t control their inventory, they simply can’t stay in business.

We’ve been perfecting our services since 1999. Having worked with thousands of operators, Barmetrix has developed tools and solutions that deliver measurable results for our clients.

The Average Restaurant or Bar Loses Between 10-20% of Their Inventory Every Week!That adds up to tens of thousands—and in some cases—hundreds of thousands of dollars annually.

When you compare that to the retail industry, which has an accepted loss level of 2%, you can see the problem within the hospitality industry.

What We Do Is a Core and Consistent Part of Any Retail BusinessWe provide that constant oversight, accountability and more importantly problem solving, that without us immediately disappears from the business.

A common analogy we use is when people join a gym to lose weight. When you finally achieve the results you want, do you then quit the gym? Some do and they put the weight back on again. But those who maintain their routine stay fit and healthy.

The same applies to the impact Barmetrix has on our clients’ businesses.

Page 6

Barmetrix helped me reduce my losses from 18% to just 3% and stopped the financial bleeding in my business!”

~Peter Bain, Owner, Penn Social, Washington, DC

Barmetrix ServicesProblem Solving SolutionsWhile all venues have similar problems, not one is exactly like another.

That’s why we also offer these services to help clients with specific pain points and realize greater profits:

LIQUOR CONTROL

FOODCONTROL

GUEST SERVICE EVALUATIONS

BARTENDER EVALUATIONS

PRICING STRATEGIES

CUSTOMER SERVICE STRATEGY

COACHING

When you join the Barmetrix team, you become part of a very hands-on family. Everyone is focused on bringing positive change to the hospitality industry.

Not only do you get tools and proven solutions for common problems faced by your clients, you’ll get the support of the entire network and Barmetrix head office, all working to advance your business in your local market.

Page 7

Low Start-Up Costs and InvestmentA Barmetrix franchise territory costs $49,900. Discounts are offered for multiple territory purchases. In some cases, we can even help you get financed.

The largest expense in your Barmetrix business are labor costs, i.e., weekly wages paid to your staff.

Because you don’t need an office or have to carry/buy any inventory, your next highest cost will be your monthly royalties, which are 8% of gross revenue plus a contribution to the national marketing fund.

No Office Needed!Most franchise owners start out in a home office, or even from their kitchen table! You and your staff will do most of your work at client venues or at your own home.

As you hire more staff, you have the option to rent an office space. Many of our offices use client venues or an office sharing model to host staff meetings.

The great thing about this business is that you can build a business and not own a job. You can do it solo, or with one or two assistants, and build as you grow. We have offices that have grown to servicing over 100 clients with a team of 15+ staff, made up of full time and part time employees.

Getting started with a Barmetrix franchise is one of the most cost-effective

in the industry.

Most franchise owners start as a solo operation from

their home office or kitchen table.

All you need is your initial hardware, software &

equipment investment, an internet connection and

your car!

As you grow, you can hire full or part-time staff as

necessary.

There’s no need to rent office space, unless and until your business has developed the client

base to sustain the extra expenses.

The Details and Fine Print

Initial Franchise Fee$49,900

Hardware, Software & Equipment

$1,250 - $1,500

Business Licenses Permits$300 - $500

Professional Fees$1,000 - $3,000

Insurance (3 months)$500 - $700

Training Expenses$1,500 - $2,000

Additional Funds (3 months)

$1,500 - $3,000

Total Estimated Initial Investment

$55,950 - $60,600

General Breakdown For:

Page 8

What Do Bar & Restaurant Owners Say About Barmetrix?

If I had met you ten years ago, I’d be a multi-millionaire! ”

~Greg Dent, Owner, Hero’s Pub & Sandwich Shop, Raleigh, NC

We were in double digit loss for over a year. Now we’re in single digits! Barmetrix understood where I was coming from and how much help I needed. They worked with us every step of the way…I’ve never reconsidered using the service.”

~Timmy Philip, Owner, Black Bear Tavern, Atlanta, GA

If you want to maximize your profits, have better trained staff, understand your inventory better and how to control it, you should have an outside group come in and do an audit—it should definitely be Barmetrix.”

~Josh Gonzales, Owner, Thunderbird Bar, Indianapolis, IN

Barmetrix has dramatically helped our bottom line in just the short time we’ve been with them.”

~JR Johnson, Owner, That Place Bar & Grill, Greenwood, IN

We were losing over $10K a week in lost product. (After Barmetrix) in a period of 8-months, we were able to save $250K, that financed a good chunk of our renovations”

~Craig Merrills, Multi-site owner, Washington, DC

Page 9

Here’s a Peek at What You’ll Receive As a Part of Your Franchise Fees:

Training & Support Sales and Marketing

• 2 weeks of initial training

• Support for launching your office via marketing support as well as hands-on direct oversight as you take on your first clients

• Behind the scenes functionality: lightning fast IT support, email, file storage, calendar and much more

• Cloud based access and secure storage of all your client data. Access your client data wherever and whenever needed

• Ongoing business & technical support

• Marketing Materials

• Sales Materials

• Business Consulting Materials

• Business Operating Manuals

• Telemarketing Support

• Social Media Support. Education based content that can be shared to all social media channels

Proprietary Systems Professional Development

• License to use our proprietary consulting tools

• Pilot Inventory Control System

• Access to and use of private IP (intellectual property) materials

• Barmetrix branding

• High-impact emails that effectively communicate our data to your clients

• Access to our private Facebook Group to learn and share with other franchise offices

• Members only access to our high-level Annual Global Conference

• Direct One-on-One Coaching

• Monthly educational webinars for franchisees and their teams

Training is made up of:

Using Our Audit Software

Conducting Client Audits

Sales and

Marketing Training

Setting up your

books and weekly and

monthly reporting

Client Retention

Recruiting Staff

Run Effective

Client Meetings

Best practices

from industry experts

Business Consulting & Coaching 101

Page 10

Ready For More Meaning, More Money, More Freedom?Who Are We Looking For?The ideal Barmetrix Franchisee is someone who loves to help other people.

Our franchisees have the ability to make a huge impact in not only our client’s businesses, but also in their personal lives. It is the pursuit of this mission that drives our franchisees to grow and succeed.

We are not a storefront concept where you put up a store, hire some staff and have people drop by to buy your product.

Our type of business requires a willingness to get out into your community, tell people what you do, and offer to help in any way you can.

You need the drive and energy to go hunting for opportunities.

Like all successful businesses, a great work ethic is required, and you have to commit to offering great service on time, every time. You need to be a good communicator, both written and spoken, as a significant part of our business is getting your clients to take action on the advice you give them.

It’s for people who want the FREEDOM OF WORKING FOR THEMSELVES, without the risk of taking on high overheads or dozens of staff.

It’s for those who want to reclaim their nights/ weekends, and enjoy a better lifestyle.

It’s for those who want to uncap their earning potential.

It’s for people who want to TAKE CONTROL OVER THEIR FUTURE and build an asset that will provide stability and growth for them and their family for the years to come.

If this sounds like you, reach out to us!

(866)454-7915 info@barmetrix.com barmetrix.com