ODD MOLLYQ3 2019

Jennie Högstedt Björk, CEO

Johanna Palm, CFO & Deputy CEO

AGENDA

I. This is Odd Molly

II. Q3 2019

III. Going forward

THIS IS ODD MOLLYOdd Molly is a fashion brand with a unique style concept

• Founded in 2002

• Sold in about 40 countries

• Sold through own sales channels and external retailers around the world

• Total operating revenue in 2018: SEK 347 million

• Listed on Nasdaq Stockholm (small cap)

THIRD QUARTER2019

OPERATIONAL HIGHLIGHTS

• Operating result improvement driven by own online retail

• Tough market, weak in wholesale

• Own web is growing with a more efficient operational set-up

• Comprehensive action program aimed to reduce complexity, capital tied up and operating costs – is showing results

• License agreement was signed with the well-known brand Hunkydory

• To be re-launched in 2020

• 2 own stores were closed

RETAIL SALES

Q3 2019

WHOLESALE SALES

MSEK

45.3

MSEK

30.9

NUMBERS IN BRIEF

• Total operating revenue SEK 76.6 million (99.5)

• Gross profit margin 47.6 percent (51.0), impacted by higher share of discounted sales

• Operating cost reduction of SEK 16.1 million, excluding impact of SEK 5.8 million restructuring charge last year

• Operating loss SEK -9.3 million (-19.3)

• Operating margin -12.1 percent (-19.4)

• Net loss SEK -9.0 million (-15.7)

• EPS SEK -0.61 (-1.87)

SALES DEVELOPMENT

-23%

47.6%

Q3 2019

GROSS MARGIN

NUMBERS IN BRIEF

• Total operating revenue SEK 225.5 million (281.2)

• Gross profit margin 49.1 percent (54.0), impacted by discounted sales

• Operating cost reduction of SEK 28.4 million, excluding effect from restructuring charges in both periods

• Operating loss SEK -44.7 million (-38.0), negatively impacted by lower sales and weaker gross margin

• Operating margin -19.8 percent (-13.5)

• Net loss SEK -47.4 million (-32.8)

• EPS SEK -4.39 (-4.91)

SALES DEVELOPMENT

-20%

49.1%

Jan to Sep 2019

GROSS MARGIN

-100

-80

-60

-40

-20

0

20

40

60

80

100

0

50

100

150

200

250

300

350

400

450

500

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 LTM

Sales and profit

Sales Profit

YEARLY DEVELOPMENT

Q3 2019

0

20

40

60

80

100

120

140

160

Q1 Q2 Q3 Q4

QUARTERLY DEVELOPMENT

Q3 2019

2016 2017 2018 2019

Sales per quarter

-25-20-15-10-505

10152025

Q1 Q2 Q3 Q4

2016 2017 2018 2019

EBIT per quarter

200

250

300

350

400

450

Q3-14 Q3-15 Q3-16 Q3-17 Q3-18 Q3-19

Sales, LTM

-90

-70

-50

-30

-10

10

30

Q3-14 Q3-15 Q3-16 Q3-17 Q3-18 Q3-19

CASH FLOW

Jan to Sep 2019

MSEK

-50,0

-40,0

-30,0

-20,0

-10,0

0,0

10,0

20,0

30,0

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Cash Flow Components Jan-Sep 2019MSEK

GOING FORWARD

STRATEGY GOING FORWARD

1 2

3 4

STRENGTHEN THE BRAND POSITION WITH A MORE STREAMLINED

PRODUCT RANGE

ADDITION OF HUNKYDORY

FOCUS ON INTERNATIONAL GROWTH THROUGH A CAPITAL EFFICIENT

MODEL OUTSIDE MAIN STRATEGIC MARKETS

INCREASED FOCUS ON OWN E-COMMERCE AND REDUCING THE

NUMBER OF STORES

STRENGTHEN THE STRATEGY WITHIN SUSTAINABILITY

THANK YOU!