OCTOBER 10, 2015 DOWTOWN L.A

50 + FINE RESTAURANTS100 + WORLD-CLASS WINES

LIVE ENTERTAINMENTCELEBRITY CHEFS

LOS ANGELES’ PREMIERE ITALIAN FOOD AND WINE EVENT TO BENEFITTHE ITALIAN AMERICAN MUSEUM OF LOS ANGELES

OC TOBER 10, 2015 DOW TOWN L.A.

MARCHIO PAR TICIPANT PACK AGE

ABOUTTASTE OF ITALY

THE 7TH ANNUAL TASTE OF ITALY IS LOS ANGELES’ PREMIERE

FOOD AND WINE E VENT, FEATURING THE REGION’S BEST

ITALIAN RESTAURANTS, AUTHENTIC PRODUC TS AND WORLD -

CLASS ITALIAN WINES, WITH L IVE PERFORMANCES IN A

SPEC TACULAR, HISTORIC SE T TING.

FOR ONE E VENING, THE HEAR T OF HISTORIC DOWNTOWN

LOS ANGELES IS TRANSFORMED INTO A CHARMING ITALIAN

PIAZZA, WHERE 2 ,500 ITALOPHILES JOIN CELEBRITIES ,

DIGNITARIES AND P H I L A N T H R O P I S T S TO EAT, DRINK AND

MINGLE AT THIS UPSCALE, T ICKE TED E VENT.

Date: Saturday, Oc tober 10, 2015

Time: 5-10 PM

Lo c ation: 424 Nor th Main Street

Los Angeles, 90012

Exp ec ted Attendance: 2,500+

Cost to Par ticipate: $200

IMAGE

Q Participant Package Page 1

A L L YO U N E E D TO k N O W A B O U T TA S T E O F I TA LY

Please note, this pack age contains information for Approved M archio Q restaurants ONLY.I f your establ ishment has not received this des ignat ion, p lease refer to thepack age t i t led Par t ic ipant Pack age. For more information about theMarchio Q in i t iat ive, p lease v is i t http:// iacc w.net/marchioq/ or ca l l(310) 557-3017.

Taste of I taly is a fo o d and wine tasting event. With Taste of I ta lyadmiss ion, guests receive tast ing t ickets they can use at any boothfor food and beverages.

For each food taste you provide, guests wi l l give you a t icket , whichyou col lec t in the provided box.

You wi l l receive re imbursement for 50% of the value of each t icket .You can a lso choose to donate a larger percentage of your prof i ts ora l l of your prof i ts to the IAMLA.

You may NOT accept cash or other payment methods.

How much is each t icket wor th? Each t icket i s wor th $4. For ever y t icket you col lec t , you wi l l receive50%, or $2 .00. For example, i f you col lec t 3 ,000 t ickets, you wi l lreceive $6,000.

How much fo o d constitutes a “taste”? A taste is 3-4 bites, for instance, a smal l scoop of gelato or a 3”x3”piece of p izza . The amount of food you give for each taste MUSTf i t within the c i rc le on the r ight . P lease make sure a l l your staf f understands that this i s a TASTING event . Ful l s ize por t ions offood are NOT to be given.

How much fo o d should I bring?Some of our most popular restaurants ser ve over 1 ,500 tastes. P lease, be prepared to provide a minimum of 800 tastes. You must be able to ser ve food unt i l 9 .30 pm.

What do the t ickets lo ok l ike? The t icket you wi l l col lec t i s p ic tured to the r ight . This i s the ONLYticket you may col lec t and the ONLY t icket for which you wi l l receivecompensat ion. You may not provide “ f ree” samples.

Portion size must fitwithin this circle.


What should I do with the t ickets? You and your staf f wi l l col lec t the t ickets and putthem in the sealed box provided. At the end of theevent an IAMLA staf f member wi l l col lec t the box.IAMLA staf f wi l l count the t ickets and mai l youa check .

Where c an the guests buy t ickets? With Taste of I ta ly admiss ion, guests receive tast ing t ickets. Guests can purchase addit ional tast ing t ickets at the event , i f they choose.

WHAT WE PROVIDE

• Two, 6 ’ rectangular tables• A 10’x 10 ’canopy ( i f your booth i s located outs ide)• Twotable c loths• E lectr ic i ty• A 16”x 19”s ignwithyour establ ishment ’s logo• P lates, forks, napk ins and ser v ing utensi ls• Twofoldingchairs• Ice (as needed)• A handwashstat ion• Paper towels• Health and f i re depar tment permits• A box for col lec t ingt ickets

WHAT YOU PROVIDE

• Food• Staf f to serve• Al l appl iances to cookand maintain proper food temperature – i .e . coolers, chaf ing dishes, ser v ing dishes, p latters , etc.• Ex tensioncords• BoothDecorat ions (opt ional )

ADDITIONAL PARTICIPATION OPPORTUNITIESCal l IAMLA off ice for more information.

• L ive cook ingdemonstrat ions

• Press dinner

• Product placement in media segments andVIP bags


TASTE OF ITALY2015 PAR TICIPANTS CHECk LIST

Commitment to par ticipate must b e received by AUGUST 1st, 2015

q Signed commitment form found on page 5

q Non refundable $200 par t ic ipat ion fee (check made payable to IAMLA or Credit Card information)

q Hold harmless agreement found on page 6

q Copy of your business’ insurance cer t i f icate

q Copy of your business Health Depar tment Permit

q Your logo in high resolut ion (300 dpi ) jpeg, PDF, T IFF or PNG sent to info@ita l ianhal l .org

q Completed Mercato form i f you wi l l be par t ic ipat ing in Taste of I ta ly ’s marketplace (opt ional ) on page 10

Two weeks pr ior to the event you wi l l receive an emai lwith logist ica l information: load- in t ime, park ing, etc.


qYes, I wish to par ticipate in Taste of I taly 2015!

Name of Restaurant/Business : ________________________________________________________________________________________________________________________________

Address : ___________________________________________________________________________________________________________________________________________________________

Cit y : _____________________________________________________________________________________________________________ Z ip : ____________________________________________

Emai l : ____________________________________________________________________________________________________________________________________________________________

Name of staf f responsible for coordinat ion of event and contac t information, i f d i f ferent f rom above : _________________________________

_________________________________________________________________________________________________ Mobile: _________________________________________________________

M y restaurant wi l l be br inging the fol lowing MENU i tems:(L ist up to four i tems with br ief descr ipt ions on the l ines below.This helps us avoid dupl icat ion. Example: R isotto withzucchini f lower, I nsalata di Pol ipo e Patate, Pizza with onions and ol ives)

1. __________________________________________________________________________________________________________________________________________________________________

2. __________________________________________________________________________________________________________________________________________________________________

3. __________________________________________________________________________________________________________________________________________________________________

4. __________________________________________________________________________________________________________________________________________________________________

Your branding is IMPOR TANT as your par t ic ipat ion.

qI wi l l send my restaurant ’s logo as a HIGH RESOLUTION (300 dpi ) vec tor, jpeg, PDF, PNG or T IF f i le to info@ita l ianhal l .org

Deadl ine for a l l logo ar t work is August 1, 2015 . Logos submitted af ter deadl ine may not be used on pre - event pr inted matter. P lease, make sure to send a high resolut ion vers ion of your logo.

TA S T E O F I TA LY 2015CO M M I T M E N T F O R M


Example: 2 Espresso Machines 220VExample: 1 Toaster 110V

M y restaurant wi l l be br inging the fol lowingappl iances or equipment that require e lec tr ic t y :

I /we agree to par t ic ipate in the “ Taste of I ta ly Los Angeles” and wi l l abide by the terms and condit ions set for th by the H istor ic I ta l ian Hal l Foundat ion/ I ta l ian Amer ican Museum of Los Angeles, the Los Angeles Cit y Fi re Depar tment, the Los Angeles Count y Health Depar tment and any other governing organizat ions mak ing requirements governing Taste of I ta ly Los Angeles. I agree to leave my ass igned area in a c lean, undamaged condit ion at the conclus ion of the event . I fur ther agree to provide a cer t i f icate of general l iabi l i t y I nsurance.

By : _______________________________________________________________________________ Ti t le : ___________________________________________________________________________

Date: __________________________________________________________________________

I n considerat ion of my/our par t ic ipat ion in Taste of I ta ly Los Angeles, I /we (pr int names) _________________________________________________

___________________________________________________________________________________________________________________ hold harmless and indemnify the H istor ic I ta l ian Hal l Foundat ion and the I ta l ian Amer ican Museum of Los Angeles, i ts O ff icers, Agents, Employees and Volunteers for a l l and any c la ims of loss, cost , expense, in jur y, damage or l iabi l i t y incurred by reason of any personal in jur y, proper t y damage and Worker ’s Compensat ion susta ined by any person, caused or result ing f rom this event .

Name: ( indiv idual ) ______________________________________________________________________________________________________________________________________________

Name: (of company, i f appl icable) __________________________________________________________________________________________________________________________

Signature : ________________________________________________________________________________________________________________________________________________________

Date : ________________________________________________________________

As expla ined on page 2 , par t ic ipants wi l l receive 50% of the proceeds f rom their booth.

Par t ic ipants may a lso e lec t to donate a larger percentage of their proceeds to the IAMLA. Please selec t one :

qI wish to receive 50% of the proceeds that my booth col lec ts.

qI wish to donate ___% of the proceeds f rom my booth to the Museum.

qI wi l l donate a l l my proceeds to the Museum.

TA S T E O F I TA LY LO S A N G E L E S H O L D - H A R M L E S S A N D I N S U R A N C E AG R E E M E N T


PAR TIAL LIST OF2014 SPONSORS PRE VIOUS PARTICIPANTS

INCLUDE

DR AGO CENTROVALENTINONAPLES RISTOR ANTE E PIZZERIAAC ADEMIA BARILL AAL BACIO RISTOR ANTEASSOCIA ZIONE VER ACE PIZZ A NAPOLE TANAAVENTINE TR AT TORIABULGARINI GEL ATOC AFFE FIRENZEC AFFE LUXXEC AFFE ROMAC ASA TORELLI IMPOR TSCELESTINO RISTOR ANTEDELORIMIER WINERYDI STEFANO CHEESEEATALIAN C AFÉFABIOLUS C AFE

FERNE T BR ANC AFERR ARELLE WATERFERR ARINIGROM GEL ATOIL FORNAIOJONATHAN CLUBLE VIGNE WINERYLOC ANDA DEL L AGOMA ZZOCCOMOSBY WINERYOBIk Á MOZZ ARELL A BARPERONI BEERPRINCIPE FOODSROSA D ’ORO WINERYSAN ANTONIO WINERYTOSC ANOVATOTAL WINE AND MORETR AT TORIA NEAPOLIS


BackTHE DIGESTL.A. Home

Event Alert: Taste of Italy, a Night of Italian Food and Wine

L.A.’s Italian American Museum hosts its sixth annual tasting event

October 7, 2014 Valentina Silva Add a comment

Still full from a summer of food festivals? Well, start revving your appetite up

MEDIA 2014 MEDIA COVERAGE

TELEVISIONKTL A

NBC

ABC

CBS

NEWSPAPERSL.A. T IMES

L.A. VARIET Y

DAILY NEWS

DAILY BREEZE

L.A. WEEKLY

DOWNTOWN NEWS

L ARCHMONT CHRONICLE

LOS FELIZ LEDGER

CULVER CIT Y NEWS

PASADENA STAR NEWS

L’ ITALO AMERICANO

ORANGE COUNT Y REGISTER

MALIBU TIMES

AMERICA OGGI

TOPANGA MESSENGER

CULVER CIT Y OBSERVER

SAN BERNADINO SUN

PRESS TELEGRAM

MAGAZINESLOS ANGELES MAGAZINE

WESTWAYS

É ITALIA MAGAZINE

ORANGE COUNT Y MAGAZINE

RADIO100.3 THE SOUND

KOST 103.5

CLEAR CHANNEL

KCRW

HOT 92.3

KPFK

BLOGS/WEBASSOCIATED PRESS

HUFFINGTON POST

LUXURY LIFEST YLE

EXPERIENCE L.A.

L AIST

WEEKEND FOODIE

PERFORMING ARTS LIVE

L.A. OBSERVED

SANTA MONICA DAILY PRESS

EATER L.A.

EATING L.A.

SQUID INK

SWAGGER L.A.

L .A. INC.

THE EXAMINER

EXPERIENCE L.A.

THE DISH

PATCH.COM

VIVA L.A. FOODIES

XPLOREL A.COM

TOPIX.COM

NEON TOMMY

LOS ANGELES INFORMER

EYESPY L .A.

L A.COM

UNEMPLOYED EATER

ZVENTS

TODD RICK ALLEN

ORANGECOUNT Y.COM

CAKE AND HEELS

GANZO

WE THE ITALIANS

L.A. FOODIE

GOURMET PIGS

ONE MORE BITE

E*STAR L.A.

*2013 SPONSORS

RECEIVED AN EXCESS OF

$75,000 IN ADVERTISING.

BackTHE DIGESTL.A. Home�

Event Alert: Taste of Italy, a Night of Italian Food and Wine

L.A.’s Italian American Museum hosts its sixth annual tasting event

October 7, 2014 Valentina Silva Add a comment

Still full from a summer of food festivals? Well, start revving your appetite up

L.A. OPERA AND PARTICIPATING RESTAURANTS ON LIVE MEDIA SEGMENTTOTAL NIELSEN AUDIENCE: 169,513 TOTAL CALCUL ATED PUBLICIT Y VALUE: $5,880

TASTE OF ITALY PSA FEATURED ON SEVERAL MA JOR NETWORKS

LOS ANGELES MAGAZINE FEATURE

MEDIA2014 MEDIA COVER AGE

TELE VISIONK TL A

NBC

ABC

CBS

NE WSPAPERSL.A. TIMES

L.A. VARIE T Y

DAILY NE WS

DAILY BREEZE

L.A. WEEKLY

DOWNTOWN NE WS

L ARCHMONT CHRONICLE

LOS FELIZ LEDGER

CULVER CIT Y NE WS

PASADENA STAR NE WS

L’ITALO AMERIC ANO

OR ANGE COUNT Y REGISTER

MALIBU TIMES

AMERIC A OGGI

TOPANGA MESSENGER

CULVER CIT Y OBSERVER

SAN BERNARDINO SUN

PRESS TELEGR AM

MAGA ZINESLOS ANGELES MAGA ZINE

WEST WAYS

É ITALIA MAGA ZINE

OR ANGE COUNT Y MAGA ZINE

R ADIO100.3 THE SOUND

KOST 103.5

CLEAR CHANNEL

KCRW

HOT 92.3

KPFK

BLOGS/WEBASSOCIATED PRESS

HUFFINGTON POST

LUXURY LIFEST YLE

EXPERIENCE L.A.

L AIST

WEEKEND FOODIE

PERFORMING ARTS LIVE

L.A. OBSERVED

SANTA MONIC A DAILY PRESS

EATER L.A.

EATING L.A.

SQUID INK

SWAGGER L.A.

L.A. INC.

THE EXAMINER

EXPERIENCE L.A.

THE DISH

PATCH.COM

XPLOREL A.COM

NEON TOMMY

LOS ANGELES INFORMER

EYESPY L.A.

L A.COM

OR ANGECOUNT Y.COM

GANZO

WE THE ITALIANS

L.A. FOODIE

GOURME T PIGS

ONE MORE BITE

E*STAR L.A.

L.A. OPERA AND PAR TICIPATING RESTAURANTS ON LIVE MEDIA SEGMENTTOTAL NIELSEN AUDIENCE: 169,513 TOTAL CALCULATED PUBLICIT Y VALUE: $5 ,880

TASTE OF ITALY PSA FEATURED ON SE VERAL MA JOR NE T WORKS

LOS ANGELES MAGAZINE FEATUE

*2014 SPONSORSRECEIVED AN EXCESS OF$75,000 IN ADVERTISING.


What is the M erc ato? The M ercato is a specia l sec t ion of Taste of I ta ly where par t ic ipants ( restaurants, winer ies, food impor ters)can sel l their produc ts, ser v ices and specia l of fers to the guests. 20% of the par t ic ipants sa les pr ice wi l l be donated to IAMLA.

How do es it work? You decide what you want to sel l at the Mercato (eg: pasta , o l ive oi l , wine, gi f t cer t i f icates, etc. ) . You te l l us thesale pr ice for each i tem and IAMLA staf f wi l l se l l i t for you.

How many pro duc ts should I bring to b e sold at the M erc ato? We suggests 4 cases of wine for winer ies. For the other produc ts(pasta , o i l , cheese or ser v ices) , p lease contac t IAMLA off ice to receive speci f ic information and suggest ions.

Can I sel l my pro duc ts direc tly in my b o oth? No. The only place you can sel l your produc ts is at the Mercato. IAMLA staf f wi l l bein charge of the t ransac t ions and re imbursements.

I have an ABC l icense to sel l alcohol direc tly to public. Can I sel l wine b ottles or c ases in my b o oth? No. The only place youcan sel l your wine is at the M ercato. You can only ser ve wine tast ings to the guests and col lec t t ickets.

What ab out large quantit y orders? I f a guest wants to buy a large quant i t y of your produc ts (e.g. several cases of wine) , he/shewi l l be able to do so at the event . IAMLA staf f wi l l accept the order and payment. You must be able to ship the produc t di rec t lyto the consumer fol lowing the event . As with a l l other Mercato sa les, IAMLA wi l l receive 20% of the sa le pr ice. Please, contac t IAMLAoff ice to receive speci f ic information.

Should I bring the pro duc ts to Taste of I taly or should I del iver them in advance? We suggest you to have your produc t del ivered in advance. Cal l the IAMLA off ice and we can coordinate.

Is there refr igeration at the M erc ato? No. We do not have a refr igerator or f reezer.

TA S T E O F I TA LY M E R C ATO


ProductWhat are you selling?Please be descriptive.Enter one item per line.

Number of UnitsHow many will be broughtto the event for sale?

Sale PriceHow much will the item besold for at TOI?

Price Per Case(If applicable)How many in each case?

Percentage Donated toIAMLA (20% minimum)

Examples:Chocolate Biscotti

12 bags, 1 lb. each $6 6 bags per case, $33/case 20%

Taste of Italy 2015 Mercato Participation FormDeadline for Mercato Participation Form is September 1, 2015


ABOUT THEITALIAN AMERIC AN MUSEUMOF LOS ANGELES ( IAML A)

THE ITALIAN AMERICAN MUSEUM OF LOS ANGELES ( IAMLA) IS LOCATED IN THE

ITALIAN HALL, A BUILDING CONSTRUC TED IN 1908 IN WHAT WAS THE HEAR T OF

LOS ANGELES’ ITALIAN ENCLAVE. THE ITALIAN HALL SER VED AS THE

COMMUNIT Y ’S FOCAL POINT UNTIL THE 1950’S , HOSTING COUNTLESS SOCIAL

AND CULTURAL E VENTS. STEPS AWAY FROM THE LOS ANGELES CIVIC CENTER

AND L .A. L IVE, THE ITALIAN HALL IS THE OLDEST REMAINING STRUC TURE FROM

THE CIT Y ’S HISTORIC L IT TLE ITALY, AND IS L ISTED ON THE NATIONAL REGISTER

OF HISTORIC PLACES.

THE MISSION OF THE ITALIAN AMERICAN MUSEUM OF LOS ANGELES IS TO FOSTER

UNDERSTANDING OF SOUTHERN CALIFORNIA’S DIVERSE HERITAGE THROUGH

RESEARCH, HISTORIC PRESER VATION, EXHIBIT IONS AND EDUCATIONAL

PROGRAMS THAT EXAMINE THE HISTORY AND CONTINUING CONTRIBUTIONS

OF ITALIAN AMERICANS IN MULTI-E THNIC LOS ANGELES AND THE UNITED STATES.

THE ITALIAN AMERICAN MUSEUM OF LOS ANGELES ( IAMLA) WILL BE A 21ST

CENTURY, INTERAC TIVE MUSEUM THAT DOCUMENTS THE HISTORY AND

CONTRIBUTIONS OF ITALIAN AMERICANS AND ITALIANS TO SOUTHERN

CALIFORNIA AND THE NATION. THE MUSEUM WILL FEATURE EXHIBIT IONS

AND WILL PRESENT A VARIE T Y OF CULTURAL-EDUCATIONAL PROGRAMMING

AND E VENTS. EACH YEAR, THE IAMLA WILL WELCOME 2 MILLION VIS ITORS,

INCLUDING 300,000 STUDENTS, FROM ALL OVER THE WORLD.

THE ITALIAN AMERICAN MUSEUM OF LOS ANGELES IS A

CHARITABLE ORGANIZATION QUALIFIED UNDER SEC TION

501 (C )3 OF THE IRS CODE AND YOUR CONTRIBUTION

IS TAX-DEDUC TIBLE.

(213) 485-8432 | W W W.ITALIANHALL.ORG

THE ITALIAN HALL, HOME TO THE IAMLA, AS IT APPEARED IN 1917.

EX TERIOR VIE W OF THE IAMLA POST-RESTORATION

IAMLA PERMANENT EXHIBIT ION WING


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OCTOBER 10, 2015 DOWTOWN L.A