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OCLC Online Computer Library Center
The Library and Information Environment
THE FUTURE OF INTEGRATED LIBRARY SYSTEMS SYMPOSIUM
September 14, 2007
George NeedhamVice President, Member Services
OCLC Online Computer Library Center
OCLC Online Computer Library Center
Today’s Program
OCLC Online Computer Library Center
So what’s the big deal?
“It is not necessary to change.
Survival is optional.”
W. Edwards Deming
OCLC Online Computer Library Center
The library paradigm shift
From…
Book custodian
One medium
Own collection
Just in case
In-sourcing
Local reach
You go to library
To...
Service-oriented info provider
Multiple media
Library without walls
Just in time
Outsourcing
Global reach
The library comes to you
Credit: Julie S. Sabaratnam
OCLC Online Computer Library Center
The Attention/Resources Balance
OCLC Online Computer Library Center
Environmental Scan:The landscapes
Social
Economic
Technology
Research and Learning
Libraries
OCLC Online Computer Library CenterEnvironmental Scan:The dominant trends
Self-service
Disaggregation
Collaboration
OCLC Online Computer Library Center
Self-service
Self-Service
OCLC Online Computer Library Center
Travel agents
OCLC Online Computer Library Center
Insurance agents
OCLC Online Computer Library Center
Neighborhood pharmacists
OCLC Online Computer Library Center
OCLC Online Computer Library Center
And librarians
OCLC Online Computer Library Center
The decline and fall of the expert
OCLC Online Computer Library Center
Disaggregation
OCLC Online Computer Library Center
Disaggregation: iTunes
OCLC Online Computer Library Center
Disaggregation: eBay
OCLC Online Computer Library Center
Reaggregation
OCLC Online Computer Library Center
Reaggregation: iTunes Library
OCLC Online Computer Library Center
Collaboration
OCLC Online Computer Library Center
Library self-service
OCLC Online Computer Library Center
Library self-service
OCLC Online Computer Library Center
Library disaggregation
OCLC Online Computer Library Center
Library collaboration
OCLC Online Computer Library Center
Library collaboration
OCLC Online Computer Library Center
Bookspace.org
OCLC Online Computer Library Center
The Perceptions Report
OCLC Online Computer Library Center
Why Perceptions?
OCLC Online Computer Library Center
“…to boldly go where no library cooperative has gone before…”
OCLC Online Computer Library Center
What did we want to know?
OCLC Online Computer Library Center
Our respondents
96% have visited a public library
57% use a library several times a year or more
72% overall hold a library card
90% of students have cards
OCLC Online Computer Library Center
How you would rate the information available from each source?
Search engines 88%
Libraries 79%
Bookstores 77%
Online bookstores 58%
Online libraries 46%
OCLC Online Computer Library Center
What sources have you actually used?
Google 71%
Yahoo 64%
MSN Search 48%
Ask Jeeves 46%
AltaVista, Lycos (tie) 28%
Netscape 26%
Library Web Site 21%
Online librarian/“Ask a Librarian” 5%
OCLC Online Computer Library Center
Comparing libraries to search engines
Attributes LibrariesSearch Engines
Trustworthy/credible sources 60% 40%
Accurate, quality information 56% 44%
OCLC Online Computer Library Center
Comparing libraries to search engines
Attributes LibrariesSearch Engines
Trustworthy/credible sources 60% 40%
Accurate, quality information 56% 44%
Reliable/always available 28% 72%
Cost-effective 25% 75%
Easy to use 15% 85%
Convenient 11% 89%
Fast 8% 92%
OCLC Online Computer Library Center
Trustworthiness of information
Information from libraries is…
Less trustworthy than informationfrom search engines
9%
More trustworthy than information from search engines
21%
NO DIFFERENCE in trustworthiness 70%
OCLC Online Computer Library Center
Comparing librarians to search engines
Assistance from librarian was…
Much better 20%
Better 24%
NO DIFFERENCE 43%
Worse 9%
Much worse 3%
OCLC Online Computer Library Center
The love-hate continuum
Kathy Sierra on the “Creating Passionate Users” blog http://headrush.typepad.com/creating_passionate_users/2006/01/death_by_riskav.html
OCLC Online Computer Library Center
“When you’re riding a dead horse, the best strategy is to dismount…”
OCLC Online Computer Library Center
Roles for the library
% agreeing or completely agreeing that this is a library’s role
A place to learn 85%
A place to read 81%
Make needed info freely available 80%
Support literacy 78%
Provide research support 77%
Provide internet access 73%
Promote kids’ learning/development 73%
Provide free info for less fortunate 71%
Place to get books/videos/music 70%
OCLC Online Computer Library Center
What are they telling us today?
OCLC Online Computer Library Center
“Stop making it feel like church!”
OCLC Online Computer Library Center
User-Centric Libraries
“We have a long history of librarians defining
good service to the user. Now we have the user defining good service, and expecting us to
deliver it!”
Berndt DugallUniversity of Frankfort
OCLC Online Computer Library Center
Discussion