OBU SLS 65

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Oxford Brooke University

Text of OBU SLS 65

OXFORD BROOKES UNIVERSITY

Skills and Learning StatementforTopic 20: PLUS Expressways Berhads Corporate Social Responsibility Policies, including Business Ethics and their Impact on Business Practice and Key Stakeholders

(1,971 Words)

Being a Research and Analysis Project submitted in partial fulfillment of the requirements of

BSc (Hons) in Applied Accounting Oxford Brookes University

By

Name

:

ACCA Registration Number : Submission Date :

Contents Page

SKILLS AND LEARNING STATEMENT1. LESSONS LEARNED FROM MEETINGS WITH PROJECT MENTOR 1

2. EXTENT TO WHICH RESEARCH QUESTIONS HAVE BEEN ANSWERED

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3. DEMONSTRATION OF INTERPERSONAL AND COMMUNICATION SKILLS DURING PROJECT WORK

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4. BENEFITS OF UNDERTAKING THE RAP IN ACCOUNTANCY STUDIES AND/OR CURRENT EMPLOYMENT ROLE

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PRESENTATION SLIDESOVERVIEW OF PRESENTATION MICROSOFT POWER POINT SLIDES 7 9

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SKILLS AND LEARNING STATEMENT

Skills and Learning Statement Question 1: What did you learn from the meeting with your Project Mentor, including the presentation that you gave to your Project Mentor? There are many learning outcomes from meeting with my project mentor. While most have a direct impact on the project, others are more in the development of living skills. My mentor counsels me in my project; providing me useful feedback on my drafts. Helping me to understand the nature of my project, she dispelled my initial fears that I had in selecting this CSR-related project. When I found that most of PLUSs local competitors including LITRAK was not an equal in scale in adopting CSR, my mentor suggested that I choose NEXCO of Japan instead as it was a more proportionate company to compare with to do an evaluation. She also supported me on my intention to do a consumer satisfaction survey on PLUSs services to obtain experience in obtaining primary data. My mentor explained to me that a CSR-type project was not merely a descriptive task. She impressed upon me on the need to identify both quantitative and qualitative aspects. She counseled me to analyse CSR activities from financial data to evaluate PLUS as a competitive business entity. Similarly, she requested that I look at the qualitative aspects such as branding, reputation and community affinity to determine the status of PLUS as a responsible corporate citizen. Through her guidance, I have managed to benchmark PLUSs CSR activities with Bursas CSR framework and the Global Reporting Initiatives (GRI) to clearly evaluate the degree of conformance. Apart from that, I have applied Carrolls CSR Pyramid to understand PLUS as a CSR corporation. Similarly, through application of Mendolows Matrix, I have identified PLUSs stakeholders and the dynamics of the power-interest concept and its correlation and applicability in the real world. My mentor meetings served as a sounding board for my ideas and opinions. It has added value and have helped me drive my project from one stage to the next. Based on my mentors advice, I had to realign my project many times as new perspectives are uncovered that will help answer my research questions more poignantly particularly that which relates to sustainability and on making recommendations to bolster PLUS to become an even better CSR corporate player, both locally and globally. My initial draft was voluminous. Based on suggestions from my mentor, I whittled down the word count to conform to OBUs criterion.Page PLUS EXPRESSWAYS BERHAD JULIANA HENG HUIJING, 1932933

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SKILLS AND LEARNING STATEMENT

My mentor also provided me encouragement in the preparation for my presentation to her and to my peers. I read articles on public speaking to give me useful pointers. By practising in front of a mirror, I managed to develop self confidence and can eloquently present my project, without much trepidation. The RAP presentation has helped me to improve both my pronunciation and intonation. I am now able to use some computer software through doing my RAP. Currently, I show some dexterity in the use of Microsoft Word, Powerpoint and Excel which are living skills that will stand me in good stead in my working life after my course. My well-prepared Powerpoint presentation has been commented upon by my mentor . It has also been instrumental in assisting me to put forward my points to my audience. I have also learned how to encourage participation amongst members of the audience using body language and making eye contact with them. The RAP has also made me an active listener. Through meeting with my mentor , I have honed my listening skills especially on the points she raised. I jotted down all these points in a journal and this has facilitated me in preparing this statement. My mentor also taught me how to do the Harvard Referencing System (HRS) for my project paper. After some false starts, I am now quite conversant with doing HRS. Clear communication is essential to avoid confusion and misunderstanding. As a mentee, I had to brush up on my oral communication skills when I speak to my mentor so as to ensure every mentor session is productive.

PLUS EXPRESSWAYS BERHAD

JULIANA HENG HUIJING, 1932933

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Question 2: How well do you think that you have answered your research question(s)? I believe I have framed appropriate research questions on the outset of my RAP. Though the research phase has been tedious, I have managed to collect relevant data to help answer these research questions. I have looked at PLUSs CSR projects and activities and benchmarked them against the guidelines of Bursas CSR framework and earmarked areas of the Global Reporting Initiatives (GRI). Through gap analysis, I could safely compare and evaluate the extent of PLUSs involvement and commitment to CSR. Though PLUS seems to have conformed to Bursas CSR framework, there were some areas of the GRI that they have yet to do and report upon. As for the application of Carrolls CSR Pyramid and Mendelows Matrix, I have found both of them useful in helping me to understand PLUS and its CSR initiatives. While Carrolls CSR Pyramid helps me to understand PLUS better as a responsible CSR corporation, Mendelows matrix has enabled me to identify PLUSs stakeholders. Identifying stakeholders through the matrix has allowed me to understand better the interplay between power and interests and how stakeholders can impact upon a corporation from issue to issue. In looking at both PLUS and NEXCO, I have used the comparison method to logically deduce their involvement and commitment to CSR and where their CSR activities are focused. This has helped me to provide rational answers to the research questions. I believe I have touched base with all pertinent issues. Though it may be difficult to directly link good business performance to CSR practices which are qualitative in nature, it would not be illogical to deduce that PLUS is a good company by looking at its key financial indicators. Its increasing revenue and profits, year on year, dividend payout performance as well as its share price is testimony of the good standing of PLUS as an on-going business entity. This has benefitted its more important stakeholders such as its majority shareholders, its employees, the government, consumer and the community. I have reviewed both PLUS and NEXCOs CSR reports and observed that NEXCOs CSR is more trained on environmental issues whereas PLUSs focus is more diffused. I have categorised the CSR activities of both companies and compared them. After identifying key gaps, I had put forth some recommendations to PLUS to expand further on some CSR areas as well as to cover the key areas of GRI that they have not reported. To sum up, I would like to state here that I have satisfactorily answered my research questions.

PLUS EXPRESSWAYS BERHAD

JULIANA HENG HUIJING, 1932933

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Question 3: How have you demonstrated communication skills during the project work?

your

interpersonal

and

Interpersonal and communication skills have been demonstrated throughout the course of this project. Oral skills were required when I met up with my mentor, when obtaining primary data via a survey and when making my presentation to my mentor and other mentees while writing my research report will reflect my written communication skills. Effective communication is vital to yield a productive interaction between me and my mentor. Every mentor meeting must be productive. As such, I will spend time to frame my questions on the issues that I wanted to raise as well as diligently jot down whatever key advice and suggestions that my mentor gave me during our meetings. As far as I can, I will play an active part in the oral discussion based on the issues that I prepared before a mentor-mentee session. Open ended questions will be asked when I need more elaboration on a particular issue. I will only ask close ended questions when I need confirmation from my mentor on specific issues. Apart from face-to-face meeting, I corresponded with my mentor through emails, text messages and Facebook between meetings. To avoid misinterpretation, I have ensured that every communication is well thought out before transmission. Conducting a customer satisfaction survey was new to me. However, I have learned to be polite when requesting respondents to fill up my questionnaires. I have also demonstrated my communication competency through good oral language skills both in English and Malay to explain to respondents on the objectives of my survey as well as to clarify certain questions. Most of my survey respondents comprised of my coursema