Observingusers 130307075755-phpapp01

OBSERVING USERSblog.drhhtang.net

13年3月7⽇日星期四




INNOVATIONinnovation starts with i



USER BEHAVIORSnot what they say but what they do





THOUGHTLESS ACTS












FINDING OPPORTUNITIES THROUGH OBSERVATION



IMAGINE & REALITYWalking Aids For The Elderly





DISCOVER THE REAL SCENARIOS





OBSERVATION METHODIDEO METHOD CARDS



Learn Look Ask Try 學習觀察詢問體驗


Empathy Tools

HOW:Use tools like clouded glasses and weighted gloves to experience processes as though you yourself have the abilities of different users.

WHY:This is an easy way to prompt an empathic understanding for users with disabilities or special conditions.

IDEO designers wore gloves to help them evaluate the suitability of cords and buttons for a home-health monitor designed for people with reduced dexterity sensation.


方法：利用模糊的眼鏡或厚重的手套來模擬不同使用者的使用情境

概念：這是一個可以促使你對於肢體障礙或特殊情況的使用者更能感同身受的一種方法

移情工具

IDEO設計師藉由戴上手套來幫助他們評估家庭健康搖控器是否適合手部感知較不靈敏的使用者


⾏行為考古學

⽅方法：尋找⼈人類活動所固有的位置、穿著樣式、地⽅方和事物組織的證據。

⺫⽬目的：由此可以看出，⽂文物和環境與⼈人們的⽣生活息息相關。，突顯出他們的⽣生活⽅方式、習慣、優勢和價值觀。

⼈人們無法讓⾃自⼰己的桌⾯面上那⼀一層層堆疊複雜的⽂文件有調理的整⿑齊擺放，IDEO公司發明了⼀一種全新的系統家具來解決這個問題。

Behavioral Archaeology

How:Look for the evidence of people’s ac?vi?es inherent in the placement, wear paBerns, and organiza?on of places and things.

WHY:This reveals how ar?facts and environments figure in people’s lives,highligh?ng aspects of their lifestyle, habits, priori?es and values.

Nothing that people efficiently organized mul?ple work tasks by stacking paper all over their desk surfaces,IDEO invented a brand-‐new system furniture element to support this.



五個為什麼？

HOW：針對題⺫⽬目連續五次詢問“為什麼”，尋其五次連續的解答。

WHY：這項練習迫使⼈人們檢視和表達他們⾏行為和態度的根本原因。

這個⽅方法過去曾被⽤用在⾯面談幾位控制飲⻝⾷食的美國婦⼥女，了解她們減重的態度及⾏行為。

Five Whys?

HOW: Ask “Whys?” ques?ons in response to five consecu?ve answers.

WHY: This exercise forces people to examine and express the underlying reasons for their behavior and aTtudes.

“Five Whys” was used when interviewing die?ng women around the US to understand their aTtudes and behaviors around weight loss.



為什麼要化妝

為什麼會想要化妝?因為化妝讓我變漂亮。

為什麼化妝會讓你變漂亮?因為五官變得更加⽴立體了。

為什麼想要變漂亮?

因為變得更有⾃自信的樣⼦子。

為什麼你想變得更有⾃自信?

因為有⾃自信代表成功。

為什麼你想變得更有成功?

因為⼀一直覺得⾃自⼰己沒有什麼⽐比得過別⼈人的。


為什麼要化妝

為什麼會想要化妝?因為化妝讓我變成熟。

為什麼化妝會讓你變成熟?

感覺⻑⾧長⼤大了就會開始⽤用化妝品罷了。

為什麼你認為⻑⾧長⼤大就要⽤用化妝品?

這樣才有正式的感覺。為什麼你想變得更正式、成熟?

因為想要快點獨⽴立。

為什麼?

開始覺得⾃自⼰己可以為⾃自⼰己做決定了。


OBSERVATION EXAMPLE







A3, PICTURE, TITLE, WORDS X 3Black & White Presentation with style


INSIGHT OR MUNDANE13年3月7⽇日星期四

DEEP UNDERSTANDINGtime difference, locations, different daily routine


BASED ON YOUR EXPERIENCE13年3月7⽇日星期四

RESOLVED BY ICT DESIGN ?13年3月7⽇日星期四

RED DOT DOT DOT13年3月7⽇日星期四

BIGGER ISSUE SOCIAL IMPACT13年3月7⽇日星期四

THINK BEFORE TAKING PHOTOS13年3月7⽇日星期四



DR. HSIEN-HUI TANGBLOG.DRHHTANG.NET


Documents

Observingusers 130307075755-phpapp01