Objectives Intro

• There are two main reasons for travelling to Brazil: sport events and eco tourism

• To develop a “Tourism Experience” travel product to Brazil for 2014 FIFA World Cup with EcoTours

• Our mission is to attract more tourists to Brazil especially for the FIFA World Cup and Olympic Games occasions

• “maximize its positive impact and minimize any negative one”.

Sport Tourism

• Within the next 5 years brazil will prepares to host global sporting events such as the 2014 FIFA World Cup, Summer Olympic Games and Paralympics Games of 2016 in Rio de Janeiro

• The international promotion is to contribute to the success of the World Cup Soccer and the Olympic Games; to maximize the results for the Brazilian tourism, and to optimize the world wide exhibition of the country in order to make it known.

• These events are meant to target specific people, it is open to everyone.

Sports Continue

• When Brazil signed up to host these events, it obtained an excellent chance to show the world its friendly side, creativity and the opportunity for investments.

• The great thing about these events is that they are not meant to target specific people, it is open to everyone.

Eco Tourism• Brazil is known to be an exotic destination to

travel to from the beautiful beaches, rivers and sightseeing to the amazing wildlife.

• Within the next 5 to 7 years as more people visit Brazil due to the sporting events, people will get a chance to see that Brazil has more than sports to offer.

• People travel specifically to brazil to see the Amazons

Eco Tourism Continue

• The main natural attractions Brazil had to offer are the Amazon River, Rainforest and Iguaçu Falls.

• Brazil also has to offer the Brazilian heritage. • The expression in vibrant art and celebrations,

and historical cities and urban centers is incredible.