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English lessons by telephone and eLearning Deployed Across Eli Lilly Europe
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O-I is an American company with 81 plants in 21 countries, and not
all of its employees speak English as their native language. In the last
few years, O-I has started requiring that more and more of its em-
ployees attain a certain level of proficiency in English, as a professio-
nal level of English is necessary to facilitate worldwide communication
between employees and with O-I’s international clients.
“What I like about ENGLISH@O-I is that it’s not a go-
FLUENT product, it’s not an O-I product, it’s a good hy-
brid of teaching resources that are built around content
that is relevant to employees’ professional development.
Furthermore, the resources are top-notch in terms of tech-
nology, and that’s something to get excited about.” says
Aline Estevant, Vice President of Human Resources for O-I
Europe.
When it came to English training, O-I had an important decision to
make regarding the development of its employees. What was needed
was a program that was completely geared toward the glassmaking
industry, while still providing a solid foundation of business English
that was personalized according to each employee’s job. The O-I em-
ployees who needed English training ranged from factory workers to
executives, so there was no way that they would benefit from a “one-
size-fits-all” English solution.
Business CaseBlended English learning program deployed across O-I Europe
For over a century, O-I has been a pioneer and leader in the glassmaking industry. Today, O-I is the world’s leading glass container maker with more than 24,000 employees in 21 countries, and makes over $6.6 billion annually.
Key Figures
World’s leading glass container companyHeadquarters in Perrysburg, Ohio, USAUS$ 6.6 billion (2010)322 of the Fortune 500 compa-nies (2010)24,000+ employees81 plants in 21 countries49,000+ customers in 86 countries1,900+ worldwide patents10,000 productsFounded in 1903
ENGLISH@O-I: Personalized English Training Optimized by Blended Learning
In 2009, goFLUENT and O-I collaborated to design ENGLISH@O-I, a blended learning English training solution that is tailor-made for O-I’s employees in terms of content and pace.The program consists of the following: eLearning platform - With customized content (videos, articles, quiz-zes) for O-I’s industry Courses by telephone - With a live trainer Online written coaching - With feedback from a live trainer
The program attracts more and more learners every year. In the 2 years since its implementation, the number of employees participa-ting in the program is nearing 1,000.
To date, the employees participating in ENGLISH@O-I have taken more than 20,695 phone lessons1. These employees also make ex-tensive use of their access to the eLearning platform. In some of O-I’s European offices and factories, learners spend an average of almost 7 hours a month on the eLearning platform. Learner commitment, motivation and participation speak volumes about the quality and ef-fectiveness of goFLUENT’s personalized training.
The eLearning platform, customized content, written coaching, and telephone lessons integrate together to provide the most consistent and efficient learning experience possible, and the results speak for themselves: Across Europe, the overall English level improvement is 20%. In some countries, employees’ level improvement average after 34 hours of lessons is as high as 44%, which is the difference of an en-tire level in six-scale leveling systems (TOEIC, BULATS, CEF).
ENGLISH@O-I was the only imaginable solution that could address the needs of any O-I employee, regardless of their level, native lan-guage, or professional profile. All O-I employees taking part in the trai-ning have specific goals that relate to their careers, and ENGLISH@O-I uses blended learning and a completely personalized approach to ad-dress these needs.
“ ENGLISH@O-I is a critical development opportunity for all of our employees because it is a targeted stra-tegy that ensures progress for employees whose jobs
require them to speak English,” says Emanuela Zappone, Vice President for Leadership and Organization Develop-ment.
1 One phone lesson is 30 minutes
Emanuela ZapponeVice PresidentLeadership and OrganizationDevelopment
Level description
Level 6 | FluentTOEIC 905-990 | CEF level C2You can speak fluently and accurately in English. Level 5 | Higher-intermediateTOEIC level 785-900 | CEF level C1You can speak with very minimal hesita-tion and few mistakes.
Level 4 | IntermediateTOEIC level 605-780 | CEF level B2Your English communication can com-fortably go beyond concrete situations and include more hypothetical, abstract matters.
Level 3 | Lower-intermediateTOEIC level 405-600 | CEF level B1Your English vocabulary and understan-ding of English grammar allow you to talk about a variety of subjects.
Level 2 | ElementaryTOEIC level 255-400 | CEF level A2You can construct simple sentences in English and talk about your family, rou-tines, interests and surroundings.
Level 1 | BeginnerTOEIC level 10-250 | CEF level A1You are familiar with most of the English phrases used for greetings and other ways of showing courtesy.
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Level Monitoring and Level Diagnostic
goFLUENT also provides O-I’s HR professionals with the tools to track their employees’ progress, ensuring an easy and effective way to monitor the return on investment. The Vice President of Leadership and Organization Development, the European Human Resources Vice President, and the President of O-I Europe all committed to monito-ring the progress of the learners enrolled in ENGLISH@O-I, in order to ensure that the employees were receiving the full benefit of the initia-tive. They set up an organized plan to monitor the training, starting with the learners’ initiation into ENGLISH@O-I.
HR professionals are also able to make use of goFLUENT’s products to perform level diagnostics during the recruitment process, or when considering an employee for promotion.
“We have very pragmatic business partners, we go to them and say that we want to improve the level of English of our employees and we want to save mo-
ney, and that goFLUENT is offering a personalized pro-gram. And employees talk about their experience to one another, saying “It’s a great program, you should try it.” So at the end it’s quite easy to convince everyone that the pro-gram is coordinated and consolidated for the best interests of the company and the employees.” –Aline Estevant, Vice President of Human Resources, O-I Europe
Aline EstevantVice PresidentHuman ResourcesO-I Europe
Average starting level
Average level after 12 months
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Level improvement vs average time spent per month (October 2009 to October 2010):
Satisfaction
99% of both learners and HR professionals express satisfaction with ENGLISH@O-I.
Aline Estevant, Vice President of Human Resources for O-I Europe, describes ENGLISH@O-I as a “dream come true.”
She also said,
“After spending so many years in multinationals and seeing so much money spent on English training, without the training being directed towards any professional targets, ENGLISH@O-I really is a perfect program. It is an investment for our em-
ployees and for our company, and at the end of the day, this is really the best possible leverage we can get. It’s giving an opportunity for people to grow, and to grow accor-ding to a global perspective. The design of the program, combined with the fact that our employees are making consistent progress that we can monitor, makes it a very power-ful solution. In my 20-year career I have never seen something so nice, so exciting, and so powerful.”
Future Plans
ENGLISH@O-I is being piloted in Latin America and plans have been made to extend it to Asia.
Key Features of Blended Learning
The eLearning platform and customized content present new ideas and reinforce existing knowledge. Consistent feedback with written coaching shows correct grammar and spelling in black-and-white.Phone lessons help train the learner’s ear to make English conversation more natural.
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