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NYOOZE
Making consumers part of your online strategy
Founders and Team
• Ashley Steele– 25 years Sales and Marketing experience
– 10 years management experience within Microsoft Europe / Microsoft Germany• Creation and execution of European vertical industry marketing programs
• European industry spokesperson
• Executive Customer Management
• !150 Million Revenue responsibility and ! 4 Million Marketing Budget responsibility
• Matthew Langham– 20 years IT experience
– Architect / Developer: portal, CMS, web solutions• Banking industry
• Mobile sector
– Consultant, author and speaker• Open Source, Web 2.0
• Peter Knoll– 20 years of Media experience
– Editor and Department-Manager at daily newspapers
– Pioneer of teletext-development in Germany on SAT.1 and TV-Stations• e.g. DSF, Eurosport, Hamburg1
– Editor-in-Chief for several Internet and Mobile Products at Axel Springer• Sportbild.de, Maxim-Online, Allegra.de, BildderFrau.de, Familie.de
– Head of Digital Media at Hamburger Abendblatt (supervising and employing about 60 editors)
– Media-Consultant and Media-Developer
• Strategic Advisors– Dr. Thomas Wengenroth – ex Managing Director Kress Verlag
– Dr. Holger Assenmacher – serial entrepreneur – Mobile (US, Germany)
• Seasoned developer team– Web 2.0 Ruby on Rails projects for media companies
The Pain
• The Web has revolutionized the way news and events are created, reported andconsumed - “old-media” is dying a slow and painful death
– Kids are “turning on” YouTube and are looking for their news within online communities
• Page impressions are falling
• Increasing number of “newspaper-deniers” and “media brand-deniers”
• Media companies are facing competitive pressure from centralized “news solutions”(Webnews, ohmynews, iReporter)
• How do you „repackage“ and enhance your content to reach a new generation ofconsumers while retaining brand relevance and increasing stickiness?
NYOOZE Solution
NYOOZE
Regional/National
Topical/Publisher
Partnerships,
Joint-Ventures
B2C
White-label
B2B
Regional publishers
Local content providers
National content providers
Local newspapers
Local media stations (TV,
Radio)
Hyper local content
Content
integration
Content
localizationCommunity Mobile „Web 2.0“ Marketing/Ads
NYOOZE Summary
• “NYOOZE” is a platform that allows publishers and brand managers to engageconsumers in the process of content development or enhancement
• Content publishers must embrace a new form of content– Real time - news, weather, events
– Location aware
– Generated by citizens
– Focus on visual media
• White label product offering allows various business propositions– Integration and branding
– Joint ventures
– Faster time to market, technology leadership
– Buy before build
• NYOOZE is not just attractive for newspapers – the target group is wider– Companies with a strong product or brand offering
• Food, beverages, sportswear
– Special interest topics• Geographical focus (e.g. regional media)
• Event focus (e.g. sport, film, festival)
• Themes (e.g. weather)
NYOOZE value chain
• White-label B2B platform that incorporates “best practice” social networkingand data integration components and allows licensed or hosted offering tocorporations looking to extend their online presence and disseminateexisting content to a newer and wider audience
– Examples: Regional newspaper publishers, regional radio and TV stations,brands with strong focus on events such as sports
• Identified B2C target scenarios (“powered by NYOOZE”) can beimplemented as standalone business models with partners
– Example: www.citywatchr.com - a site that demonstrates how regional newsfrom traditional or user sources can be combined with social networking aspects
• Customization and Operations can be provided as value-add services
Business models
• The NYOOZE platform can be monetized in a variety of ways
– sells platform license to end user license revenue, maintenance revenue
– hosts platform for end user Software as a service monthly rental revenue
– forms joint venture with end user license revenue, % advertising revenue, partner placement revenue, potential for spin-off
– launches special interest portal advertising revenue, partner placement revenue potential for spin-off
end user = publisher or strategic partner
N Y O O Z E Scenarios
CITYWATCHR.COM - Built on NYOOZE
• B2C scenario implemented and
currently evaluating launch as separate
business model with regional
publishers
• Regional news from police feeds, dpa,
press
• Geolocation of news
• Citizens can add to existing news or
post their own eyewitness accounts
• Mobile clients for iPhone and Nokia
CITYWATCHR.COM - Built on NYOOZE
• Social networking functionality
• iPhone mobile interface
CITYWATCHR.COM - Built on NYOOZE
• Vision
Brand community example - Built on NYOOZE
• Allow brands to build B2C
community reporting around
related events
• Expand sponsorship to include
related news items
• Incorporate brand related news
and advertising
Special interest community - Built on NYOOZE
• Meteorology
– Reporters witness weather
– Breaking NYOOZE is
“current weather”
– Integration of existing
weather data
Media company's competition
• Media companies and publishers are facing competitive pressure
from
– iReporter, ohmynews, webnews, liveleak
– Drives media companies to create their own offering
• Benefits of the NYOOZE platform
– launch pad approach for a domain specific solution
– stable platform, proven technology
– leverages innovation (mobile, live streaming)
– allows publishers to focus on core competencies and on competitive
differentiation
– shortens time to market
– reduces costs
NYOOZE Platform features
• Breaking news, Top news
– Immediate update of news as it happens
• News input from various sources
– User via Web, iPhone, email, RSS, commercial (e.g. dpa), publisher-specific
• News gets additional information
– Geocoding, additional perspectives
– Annotation using existing news sources
– Allows comments to provide various perspectives on a news item
– Focus on visual media (photos, video)
• News can be rated
– Top News, “not NYOOZE”
• “Citizen Reporters” can be rated
– Star or theme reporters
• Trusted Reporters (Friends)
• User based “trust level”
– User may directly publish to the web
– User content must be approved before publishing
– Users can start new NYOOZE-thread or only comment on existing news
• Specific channels, themes and tags
• iPhone and Nokia S60 specific mobile channels
• Internationalization
Overview
NYOOZE
Content aggregation
External: RSS/Atom, industry
Internal: Existing workflow,
internal publishing system
NYOOZE Input:
PC
MMS
Mobile NYOOZE
iPhone
Administration:
Management
Alerts
Output:
Browser
iPhone
RSS
Mobile
Contact Details
Indiginox GmbH
Frankfurter Weg 6
33106 Paderborn
Germany
Tel: +49 (0) 5251 69 48 293
Matthew Langham
Mobile: +49 (0) 172 574 9305
Ashley Steele
Mobile:+49 (0) 173 88 66 325
