PACKAGEDELUXEN

SW

Unprecedented exposure for your premier property

NSW DELUXE PACKAGE

Cancellation of any portion of the NSW Deluxe Package that occurs after the first insertion / appearance date of any of the products outlined in the booking agreement will be billed at the total cost of the package. NSW Deluxe Packages are subject to availability. Editorial inclusion is subject to Editor approval. Online and magazine advertising terms and conditions: domain.com.au/group/agent-centre. Rates are for single resale properties only at the discretion of Domain and are not available for multiple dwelling buildings, projects or developments. Prices are subject to change without notice. Agency commission is not payable on advertising for residential real estate agencies.

Editorial

• The cover of Domain in Saturday’s The SMH and Friday’s The AFR, plus cover story

• Domain digital editorial article

Magazine Advertising

• Domain in The SMH and The AFR full page advertisement x 2 weeks

• Domain Prestige in The AFR full page advertisement x 3 weeks

Digital and Social Amplification

• Domain Dream Homes on domain.com.au. smh.com.au, nine.com.au (NSW) and 9news.com.au (NSW) homepages

• Listing showcased via Domain Facebook, Instagram and Twitter

• Facebook Instant Experience

INVESTMENT: $35,200 GST inclusive

NSW DELUXE PACKAGE ELEMENTS

For the first time, Domain offers sellers this ultimate package – The cover of Domain in The Sydney Morning Herald and The Australian Financial Review, domain.com.au editorial exposure, a prime spot on the smh.com.au, domain.com.au, nine.com.au (NSW) 9news.com.au (NSW) homepages, plus extensive amplification through Domain’s leading social media platforms for your premier property.

NSW DELUXE PACKAGE

NSW DELUXE PACKAGE

NSW DELUXE PACKAGE

People read Domain in Saturday’s The SMH and Friday’s The AFR each month1

1,153,000B O O S T YO U R E X P O S U R E

Published in metropolitan copies of Saturday’s The Sydney Morning Herald and Friday’s The Australian Financial Review, Domain’s weekly magazine covers the best in Sydney property and lifestyle.

Grab the attention of 1.15 million readers each month1 with the cover of Domain in The SMH and The AFR. Plus, showcase your property’s best features with a cover story and two weeks of full page advertising.

Inspire active and passive buyers

THE COVER OF D OMAIN IN THE SMH AND THE AFR , PLUS COVER STORY

MAGAZINE EDITORIAL & ADVERTISING

Source: 1. emmaTM conducted by Ipsos Australia, People 14+ for the 12 months ending Oct 2018.

1in5POTENTIAL INVESTORS

67%AFFLUENT

of Domain Magazine (in The SMH and The AFR) readers have investments valued at over $500k1

of Domain Magazine (in The SMH and The AFR) readers are social grade A or B¹

Source: 2. Domain Group Internal Data, Dec 2018. 3. Australia’s leading publisher of property journalism based on visits to News & Advice on domain.com.au & Allhomes (Google Analytics, Oct 2018) vs REA News & Lifestyle (REA Media Kit Oct 2018). ^Some suburb exclusions may apply.

Your article will be amplified on smh.com.au, Domain and in the Domain newsletter sent to 48k people each week.2

D OMAIN.COM.AU EDITORIAL ARTICLE

NSW DELUXE PACKAGE

Nationally inserted into metropolitan copies of The Australian Financial Review each Wednesday ,̂ Domain Prestige features the best luxury homes around the country.

Catering for the discerning high-end buyer with articles on architecture, design and the latest in elite residential trends, Domain Prestige places a new lens on luxury real estate.

Australia’s luxury property magazineD OMAIN PRESTIGE

Domain editorial receives more than twice the monthly visits when compared with the nearest competitor3

315k people read Domain Prestige monthly1

NSW DELUXE PACKAGE

Source: 1. emmaTM conducted by Ipsos Australia, People 14+ for the 12 months ending Oct 2018, 14+ Nielsen Digital Panel data calibrated to Digital Content Ratings Oct 2018. Combined audience for Domain (national), smh.com.au (national), nine.com.au (NSW). 2. emmaTM conducted by Ipsos Australia, People 14+ for the

12 months ending Oct 2018, 14+ Nielsen Digital Panel data calibrated to Digital Content Ratings Oct 2018. People that visited Domain (national) and smh.com.au (national) and nine.com.au (national). 3. Domain Group Internal data, Oct 2018, based on email enquiry postcode data (excludes international enquiries).

Showcase your property to a larger audience DREAM HOMES

DIGITAL EXPOSURE

Australians use Domain, smh.com.au, nine.com.au (NSW) and 9news.com.au (NSW) each month1

10,200,000E X T E N S I V E AU D I E N C E

Domain Dream Homes is an effective way to reach a larger audience by featuring your property on the domain.com.au homepage to people actively searching for properties in NSW.

Additional positioning on the smh.com.au and the NSW homepages of nine.com.au and 9news.com.au will broaden your audience and capture the attention of active and passive property seekers generating more views and enquiries.

people visit all of these sites, increasing the frequency of interaction with your property2

of sale enquiries for NSW Dream Homes properties come from out-of-area392%

REACH OUT-OF-AREA BUYERS

2mMAKE SURE YOUR PROPERTY IS SEEN

Source: 4. Combined followers (Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Google+), Dec 2018 versus REA.5. Sensis Social Media Report Jun 2018.

FACEBO OK INSTANT EXPERIENCE

Domain’s Facebook Instant Experience provides an immersive and rich mobile experience to drive awareness and interest in your property.

Highlighting your property’s best features, this exclusive Facebook advertisig tool targets active buyers in and around your current location.

D OMAIN FACEBO OK, INSTAGRAM AND TWIT TER SO CIAL POST

Amplify your property via Domain’s social media channels, and attract active and passive buyers when they’re most engaged.

With a combined social following of 1.6 million4, Domain’s Facebook, Instagram and Twitter pages boost your property’s exposure to an international buying audience.

Leverage Domain’s social leadership

Engage property seekers on the go

NSW DELUXE PACKAGE

SOCIAL AMPLIFICATION

of Australian internet users use social media daily5

combine social following across Domain’s social media pages41.6m

SO CIAL REACH

62%HIGH ENGAGEMENT

on social media compared to our nearest competitor4

#1S O C I A L L E A D E R S H I P

PACKAGEDELUXEN

SW

Unprecedented exposure for your premier property

Domain delivers buyers.

Contact your real estate agent today.

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