Upload
brijmohansingh401124
View
22
Download
0
Embed Size (px)
Citation preview
1/5/2015 Now Grow Your Own Forest in Your Backyard
http://yourstory.com/2013/01/now-grow-your-own-forest-in-your-backyard/ 1/3
STORIES NEWS STARTUP ADVICE RESOURCES RESEARCH ASIA AFRICA USA
601
Shradha Sharma | January 28, 2013 at 12:20 pm
Now Grow Your Own Forest in Your Backyard
Those weekend trips you made to a hill-station or to your farmhouse cushioned
amidst nature, need not be just during the weekends. If Shubhendu Sharma and
Afforestt have their way, every backyard in our country will have abundant
greenery. Shubhendu’s company grows urban forests that are maintenance-free,
natural forests using afforestation methods from Japan and through some
research of their own. And all these forests can be grown in just two years time.
“Our forests grow ten times faster than trees planted conventionally, giving you
the equivalent of a 100-year old natural forest in just ten years,” says Shubhendu
proudly. Afforestt can create dense forests with three-five trees per square metre,
in areas as small as 1,000 square feet. And their maintenance-free, natural, bio-
diverse forests cost only a tenth of making lawns. Afforestt uses only native species and works with 100% organic
materials to mimic what nature creates.
Shubhendu is targeting people who prefer natural landscapes to manicured lawns or exotic trees, for the later does
more harm than good to the environment. Afforestt is making urban forests in corporate campuses, around
apartment buildings, hospitals, schools etc. Another plus about these urban forests is they can soak grey water
coming out of sewage treatment plants, hence aiding purification of air and water.
Shubhendu stimulus to startup was his stint as a volunteer in the afforestation team at his previous employer
(Toyota) as well as his personal hobby of afforestation. “All this started when I met Dr. Akira Miyawaki, whose
afforestation methodology (known as the Miyawaki Method) makes forests grow ten times faster. I was fascinated
with his work and joined his team as a volunteer to cultivate a forest in our Toyota factory premises,” says
Shubhendu. He subsequently started experimenting with modifications to the Miyawaki Method to reduce costs
involved and to Indianise the method. “And this resulted in Afforestt’s method, which is a modification of the
Miyawaki method using organic soil amenders,” explains Shubhendu.
After practicing the methods successfully in his backyard at Uttaranchal, Shubhendu decided to combine his passion
and hard work and make a living out of the opportunity. The first reactions from landscapers and NGOs involved in
environment conservation were negative. Despite naysayers, Shubhendu formed his team and started Afforestt. And
since January 2011, Shubhendu has been increasing the green cover in our country, the Afforestt way.
SEARCH...
Follow @YourStoryCo
1/5/2015 Now Grow Your Own Forest in Your Backyard
http://yourstory.com/2013/01/now-grow-your-own-forest-in-your-backyard/ 2/3
Shradha Sharma
Follow @sharmashradha
Latest Posts
Let us be happy in 2015
Shubhendu dreams to change the face of our planet for good. “We have lost most of our natural habitat in the name
of economic progress/development; Afforestt will help correct this . My mission is to bring back the natural greens in
which we humans deserve to live,” he says.
Based in Bangalore, Afforestt can currently work across the Indian geography. Afforestt has so far 11 forests in five
cities from Kerela to Uttarakhand. “We can create forests anywhere and everywhere, using materials available within
a 100 km radius of the site,” says Shubhendu.
What Shubhendu has set out to do, will impact all of us but he draws his personal motivation from being able to
create something of his own. He shares an incident, when two volunteers joined two different batches of his
afforestation programs. One a two and half year old child who planted the saplings all by herself, as if she had always
known the way it had to be done. Another a 92 year old lady who planted the first sapling with her son, murmuring a
silent prayer; knowing what a tree stands for. “The realization that what I am doing is enjoyed and loved by an age
group spanning a whole human lifetime gave me a great sense of achievement,” says Shubhendu.
This year, Afforestt has launched Urban Containerized Gardens (UCG) which will enable people to grow greens
indoors and on rooftops. Talking about revenues, Shubhendu says, “We charge our clients for total area covered,
which builds in our profit margin. For UCG we will charge as per the number of containers bought.” About UCG
Shubhendu has invented a technology using which the containers that don’t have to be watered and maintained
regularly. Afforestt is trying to keep gardens as maintenance free as possible. Their gardens are 100% organic and
will be used to grow food as well. In the next six months Afforestt plans to launch Do-It-Yourself (DIY) kits for UCG
where hobbyists can make their own indoor and rooftop gardens using the DIY kits.
Website: Afforestt
Breaking the invisible barrier - 40 womenentrepreneurs in India you should know
Away from the spotlight,Pine Labs is handlingmore than INR 4k croreper month in transaction
volume
Does the INR 15,000/month minimum wage inIndia make a bigdifference?
The Fight against Airtel'sVOIP charges, netneutrality and what itmeans for Startups inIndia?
It's a beautiful time to bealive and educated
The story of B P Baliga,the aviation pioneer, whospent over 50 years at AirIndia and Jet Airways
Building a product forIndia: a deep dive intohow Ola was made
30 quotes from Indianstartup journeys
How is mobile disruptingadjacent markets?
VioletStreet secures Rs. 2crore funding in angelround led by VenkatVallabhaneni and
Sudhakar Reddy
POPULAR POSTS
YOURSTORY SOCIALSTORY HERSTORY YS TV YSPAGES JOBS EVENTS TECHSPARKS
1/5/2015 Now Grow Your Own Forest in Your Backyard
http://yourstory.com/2013/01/now-grow-your-own-forest-in-your-backyard/ 3/3
Silicon Valley-based Singularity University’s Startup Lab is looking for entrepreneurs who want to make
an impact with technology
Meet Seasoned Silicon Valley Investor, Ann Winblad
When You Do What You Love Everything Falls In Place, Says Google Search Chief Amit Singhal
The key to fulfillment is adversity - MyStory with YourStory
TOPICS
Facebook social plugin
Add a comment...
Comment using...
Srijal Sahu · ASE at Accenture
loved the concept !!fascinating :)
Reply · Like · September 6, 2014 at 5:43am
chatpaltam (signed in using yahoo)
this is wonderful news. i hope that very soon this method will be embrased worldwide and taught to the next generation
Reply · Like · January 3, 2014 at 4:25am
17 most popular social stories of 2014
From Tsunami relief to a Healthcare Non-profit
The ‘unholy’ girls of India, and Dasra’sfight to protect them
Action For India Annual Forum, 2015, inBangalore
CDC and Lok Capital infuses $21 millionSeries D funding in Utkarsh Micro Finance
© 2015 YourStory Media Private Limited. All rights reserved.
About Us | Team YS | Contact Us | Jobs@YS | Testimonials | Disclaimer | Privacy | Code Of Conduct | Terms & Conditions
SOCIALSTORY