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1 Newsletter November 2012

November 2012 - AREDP · introduction to marketing, marketing Mix, gradual marketing phase, micro and macro environment, pricing, channel of placement, communication with rural people,

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Page 1: November 2012 - AREDP · introduction to marketing, marketing Mix, gradual marketing phase, micro and macro environment, pricing, channel of placement, communication with rural people,

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Newsletter

November 2012

Page 2: November 2012 - AREDP · introduction to marketing, marketing Mix, gradual marketing phase, micro and macro environment, pricing, channel of placement, communication with rural people,

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Page 3: November 2012 - AREDP · introduction to marketing, marketing Mix, gradual marketing phase, micro and macro environment, pricing, channel of placement, communication with rural people,

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Introduction

The objective of Afghanistan Rural Enterprise

Development Program is to increase

employment, income of rural men and women,

and the sustainability of targeted local

enterprises.

AREDP is a national government-led multi-donor

funded, program that jump-starts and facilitates

private sector growth in rural Afghanistan. The

program strengthens the private sector through

integrated, value chain, top to bottom

knowledge based interventions, bottom to top

community enterprise development and by

addressing credit and capital needs on all levels

and in all locations.

The program operates under the Ministry of

Rural Rehabilitation and Development through

the Program Management Office (PMO) in Kabul.

The key principals of the AREDP Development

Objectives include supporting market

orientation, sustainable businesses, improving

coordination, building partnerships, facilitating

client decisions, sharing best practices and

vertical integration.

AREDP has two Program components and one

functional and support component.

The two Program components are Community-

based Enterprise Development which provides

knowledge-based and financial services to

community-based rural enterprises, and SME

Development which provides business advisory

and financial services to rural SMEs.

The support component consists of Program

management functions, the development of two

units that handle policy issues for rural

enterprises, plus research and technical support

services. M&E and Gender work across all

program components.

AREDP is national in scope and operation and

builds on other development initiatives of the

GIRoA, donors, private sector MFIs, national and

international stakeholders.

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The sustainable solution to Afghan rural enterprise development

• Market orientation

All Program interventions will be directed by local

and international clients' needs. Community

enterprises and SMEs will be empowered to

engage directly with the market to make their own

decisions.

• Sustainable businesses

All Program activities are aimed at developing

long-term economic potential and creating

sustainable businesses that will persist long after

the duration of the Program.

• Clients decide

AREDP will follow a non-prescriptive approach in

all Program interventions and will empower

clients to make their own informed decisions.

• Improving coordination

AREDP aims to integrate the disparate activities of

other projects, agencies and institutions into an

effective national enterprise development

Program. The Program will assume a coordinating

function and act as a source of knowledge for

other organizations. AREDP will continue to

develop its database of contacts of businesses that

operate in the rural areas, to facilitate trading

linkages.

• Crowding in not crowding out

AREDP has adopted a principle of avoiding

competition with existing institutions,

particularly with respect to MFIs but also

business development service providers. AREDP

will support BDS providers through outsourcing

contracts

• Simple Design

AREDP will set up minimal structures in a few

suitable provinces and gradually scale up as

learning effects are continuously incorporated

into the Program.

• Sharing best practices

AREDP will leverage opportunities for identifying

and disseminating emerging successful business

models among community enterprises and SMEs

in Afghanistan.

• Vertical integration

Working with a wide range of enterprises,

AREDP aims to improve backward and forward

linkages between community-based Enterprise

Groups and SMEs.

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A delegation of representatives from the Government of Islamic Republic of Afghanistan and the Danish Government, including Mr. Mohammad Tariq Ismati, MRRD deputy minister, Mr. Chirstian Friis Bach, Minister for the Danish Development Cooperation, Mr. Ib Petersen, Danish Secretary of State for Development, Mr. Franz-Michael Mellbin, Denmark’s Head of Department for Asia, Latin America and Oceania, Mr. Niels Boel Abrahamsen, Danish Ambassador for Afghanistan, Mr. Abdul Rahman, NSP Acting Executive Director and Rahamtullah Quraishi, AREDP Director of Operations, visited Balkh province on November 20, 2012.

The representatives visited saving groups in the Hazar Jereb village of Dehdadi district. The delegation was very pleased with the formation of saving groups and enterprise groups in Balkh province. The Afghanistan Rural Enterprise Development Program (AREDP) started functioning in Balkh Province in early 2011. Up until recently, AREDP has covered two districts and 32 villages in Balkh province. Since its establishment in Balkh province, AREDP has formed 260 Saving Groups 68 percent of which are females. The 3,730 Saving Group members (71% females) have saved a total amount of 4.3 million Afghanis.

The Afghanistan Rural Enterprise Development Program (AREDP) facilitated the formation of Setara, Insejam, Peshgam, Motahid, Sadaqat and Paiman male saving groups in Hazar Jereb village and simultaneously supported the establishment of eight female saving groups which include Gul Mariam, Nargis, Arghawan, Morsal, Gul Lala, Aria, Frozan and Kawsar groups. AREDP, meanwhile, provided an opportunity of income generation for the members of the saving groups and accessed loans from the groups and started businesses. The members also learned the process of internal lending among their groups. AREDP conducted capacity building trainings to Hazar Jereb village saving group members on bookkeeping, inter-loaning, consensus building etc. and provided necessary materials for the effective function of the group.

AREDP Overall results to date in Hazar Jereb Village

Total saving groups: 14 (8 female – 57%)

Total members of saving groups: 221 (138Female –

62.5%)

Total savings: 359,920 Afs (of 219,240 AFN 61 % Saved

by women)

Aggregated loan amount disbursed: 70,000 AFN (16,00

AFN 23% was disbursed to women)

Aggregated loan repaid: 67,000 AFN

Aggregated loan outstanding: 3,000 AFN

Disbursed loan invested in livestock: 30,000 AFN

Disbursed loan invested in Agriculture: 22,000 AFN

Disbursed loan invested in small businesses: 10,000 AFN

Disbursed loan invested in small machineries: 8,000 AFN

MRRD Deputy Minister Accompanied Minister for the Danish Development Cooperation to Visit Saving Groups in Balkh

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Less Security but Significant Rural Developments

In November 2012, after completing a Technical

Feasibility (TF) and Economic Viability (EV), the

AREDP Helmand team short-listed some Small

and Medium Enterprises and selected eighteen

of them for Business Plans in sectors of

agriculture, construction, electronics, furniture,

embroidery, handicraft, metal and steel, poultry

and food.

In addition, during November 2012, a three-day

marketing training was conducted for six SMEs in

Helmand province. The training was an

opportunity for the trainees to learn more about

introduction to marketing, marketing Mix,

gradual marketing phase, micro and macro

environment, pricing, channel of placement,

communication with rural people, market plan,

rural marketing, importance of rural marketing,

constraints of rural marketing, preparation for

commercial exhalation, and customer services.

Afghan Leadership Support to Afghanistan Rural Enterprise Development Program

The Afghanistan Rural Enterprise Development

Program (AREDP) in November 2012 established

12 Village Saving and Loan Associations in

Bamyan Province.

In November 2012, a tailoring training was

conducted for Poshak Jawanan and Anjumane

Zanane Mumtaz SMEs in Bamyan province. The

two SMEs are the most dominant ones in

producing male and female modern garments to

the local people of Bamyan and other provinces.

In addition, the professional tailoring machines

or equipment purchased by AREDP were handed

over to the aforementioned SMEs. Similarly,

Habiba Sarabi, Bamyan Governor, officially

inaugurated the new sites of production to

Poshak Jawanan SME.

The Afghanistan Rural Enterprise Development

Program (AREDP) launched its third cycle of

SMEs’ shortlisting in Bamyan province in

November 2012. During the cycle, four news

applications and SMEs were recognized and

selected for Technical Feasibility (TF) and

Economic Viability (EV) out of which two SMES

are working in bee-keeping in Punjab district of

Bamyan province.

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A ten-day international training program for four

Small and Medium Enterprises (SMEs) in the saffron

industry from Herat province was conducted

between November 7 and 17, 2012. It was

facilitated and organized by the Afghanistan Rural

Enterprise Development Program (AREDP) and

conducted by Palampur and Sher-e-Kashmir

University of Agricultural Sciences and technology

(SKOAST), in New Delhi, India. The training was an

opportunity for saffron SMEs to build their technical

abilities, facilitate linkages with SMEs in India, learn

new techniques and share information and

experiences on how to grow their businesses.

At the institute, the trainees learnt about planting

materials, agro techniques, saffron processing,

economy of space, conservation, and cultivation,

including soil, bed preparation, planting methods,

nutrient management, weed management, and

flower harvesting. The participants also studied

disease management, including biological

management and use of chemical fertilizers. In

addition, they visited the Tissue Culture Lab at

SKUAST-Kashmir, where they received a lecture on

the application of tissue culture in saffron

cultivation. The lecture included information on how

to prepare a laboratory.

During their stay, trainees visited saffron traders to

see how they could apply these trader’s marketing

strategies to their own products. The trainees also

traveled to meet the saffron processing unit in

Kashmir called ‘Kasmir Kessar Mart’. The owner of

the unit explained the trade profile for saffron in

Kashmir. He discussed the methods used within his

own saffron business and linkages to other countries

such as German, Italy, Sweden, France and USA. The

Afghan trainees took the opportunity to exchange

their products with Indian traders and to discuss

trade linkages, processing, packaging, machinery,

availability of distributers, and prices on Indian

markets.

Trade Linkages between Afghan and Indian Saffron Traders is Inspiring

Achievements of the Training:

Trainees learned about new technology for

saffron cultivation.

Participants met with Kanwal Group Saffron

Production, exchanged produce with them

and visited their production sites.

Participants met with the Vice President of

the Indian Saffron Exporters Association,

Mr. Noor-u-Din Azad. They discussed the

future linkages between the Afghan and

Indian saffron traders.

Participants met with Kashmir All J&K

Saffron Growers Development and

Marketing Cooperative Association LTD and

Chand Kesar’s Company President. They

discussed future linkages between Afghan

and Indian saffron traders.

Participants learnt the control quality

methods that can be applied at the village

level without advanced machineries.

Participants learned how to prepare vermin

compost culture (a new fertilizing method)

in which 500 kg of vermin compost culture is

equal to 20 tons of farm yard manure.

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The Afghan Rice Processing Mill

There was no rice processing mill in the eastern

region of Afghanistan. Instead, rice was

processed by traditional rice processing units in

rural areas. These units could not meet the

demand of local farmers, so processing service

charges reached over 50% of the total product

value. Traditional systems used outdated

equipment and did not provide quality products

or services. Impurities, empty grains and small

stones remained in the finished products.

In response to this, Mr. Azizi established a well-

equipped rice mill at in the Sorkhroad district of

Nangarhar in 2010. The business began milling

rice, but faced some technical challenges and

constraints.

The Afghan Rice Processing Mill was selected

during the first cycle of the AREDP support

program. Mr. Azizi requested technical training in

rice processing and an Islamic loan to purchase

boiling and drying units.

Eight days of training were arranged in Lahore,

Pakistan. The goal of the training was to support

the smooth running of the Afghan Rice

Processing Mill and to promote sustainable rice

enterprise in Afghanistan. The Afghan Rice

Processing Mill was selected during the first cycle

of the AREDP support program. Mr. Azizi

requested technical training in rice processing

and an Islamic loan to purchase boiling and

drying units.

Eight days of training were arranged in Lahore,

Pakistan. The goal of the training was to support

the smooth running of the Afghan Rice

Processing Mill and to promote sustainable rice

enterprise in Afghanistan.

The Afghan Rice Processing Mill

requested that the training explored

the following areas:

Operation of rice processing

machinery

Maintenance of rice processing

machinery and risk

management

Steaming and parboiling

Drying

Market surveys

The training proved to be fruitful

and the following improvements

were observed:

Better operation of the rice

processing mill, better

maintenance of machinery and

smoother running of the mill

overall

183% increase in the

employment rate

200% increase in the number

of rice suppliers used

Increase in production rate

from 150 tons to 450 tons of

rice

Following the training, Mr. Azizi said “I

really thank AREDP for its technical

support and the training provided to

our employees”. AREDP’s component

B, Small and Medium Enterprise

Development, has so far developed 40

business plans for SMEs and has

extended its support to 9 SMEs in

Nangarhar province.

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Creditable Achievements

to Date

Total districts covered: 24

Total villages covered: 592

Total Saving Groups: 4,415 (2,017

female – 46%)

Total members of Saving Groups:

43,263 (23,723 female – 55%)

Total savings: 60.8 million AFN.

(of which 27.9 million AFN 49%

was saved by women)

Members accessed loans: 5,917

(2,880 female – 49%)

Aggregated loan amount

disbursed: 41.5 million AFN

(of which 16.5 million AFN 40 %

was disbursed to women)

Total Enterprise Groups: 523 (230

female – 44%)

Total members of Enterprise

Groups: 3,066 (1,641 female –

53.5%)

Total Village Saving Loan

Associations: 68

Total SMEs selected: 564 (73

female- 13%)

Total SMEs supported: 52 (9

female- 17%)

Impressive Capacity Building Programs

During November 2012, the training unit conducted six

trainings for Provincial Enterprise Facilitators (PEFs) and

Village Facilitators (VFs) and 85 trainings for Saving

Group members. The trainings were conducted in

Helmand, Bamyan, Herat, Parwan and Balkh provinces

in which a total number of 2191 trainees, 2082 saving

group members participated.

In addition, the training unit conducted various trainings

on marketing to the PEFs, VFs, Saving group, SME, and

VSLA group members.

Contact AREP for your feedback and comments

E-mail: [email protected] Phone: 0093 (0) 752122880 0093 (0) 752122881 Website: aredp-mrrd.gov.af Address: Darrullaman main road,

Nila Bagh Street, Kabul Afghanistan We welcome and value your feedback for questions or comments concerning the AREDP.

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