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Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
CommunicationsNotes from Our Parish StewardshipJourney
Adriana Fernández, Communications & DevelopmentLorraine Monaco, Communications
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
"... we must develop forms of communication
that can inform, motivate, and invitepeople to participate in our mission."
Stewardship: A Disciple's Response, USCCB
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
INFORM: What time is Mass on Sunday?INFORM: What day is Bible Study?
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
INVITE: to events AND to participation
INVITE: to volunteer as a lector
INVITE: to cook a meal for the homeless
INVITE: to join a fellowship or support group
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
INSPIRE: to a rich prayer life,to the view that faith formation is a life-long journey,to serve others,to participate fully in the life of the parish … and the Church.
INSPIRE … Stewardship!
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
• Meet people where they are in terms of technology, language, culture, age, and where they are in their faith journey.
Communication: Guiding philosophy
• Use all tools available – print, online, social media, audio/visual.
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
Communication: Guiding philosophy
At our parish, part of
meeting people where they are
means taking into consideration language needs.
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
Bilingual needs & translation• Bulletin is in English and Spanish
• Some items are side-by-side translation
• But not all – it’s based on purpose of
different ministries and needs of the
audience
• True for all media: Offering
bilingual communication is more than simply translating everything from one language to another.
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
Weekly Bulletin
• Consistent layout
• Put the ‘bullet’ in bulletin (concise)
• Provide a link to other sources of info
(website, etc.)
• Consistent format for announcements
(title, day & date, time)
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
Bulletin: Anatomy of an announcement
Parish Pilgrimage toMount St. Mary’s
Saturday, October 15, 8am – 4pm
Join fellow parishioners for a day exploring the grounds
and grottoes at Mount St. Mary’s in Emmitsburg, MD.
Bus transportation available. RSVP online, gs-cc.org.
Contact: [email protected].
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
Bulletin: Anatomy of an announcement
Parish Pilgrimage toMount St. Mary’s
Saturday, October 15, 8am – 4pm
Join fellow parishioners for a day exploring the grounds
and grottoes at Mount St. Mary’s in Emmitsburg, MD.
Bus transportation available. RSVP online, gs-cc.org.
Contact: [email protected].
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
Bulletin: Anatomy of an announcement
Parish Pilgrimage toMount St. Mary’s
Saturday, October 15, 8am – 4pm
Join fellow parishioners for a day exploring the grounds
and grottoes at Mount St. Mary’s in Emmitsburg, MD.
Bus transportation available. RSVP online, gs-cc.org.
Contact: [email protected].
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
Bulletin: Anatomy of an announcement
Parish Pilgrimage toMount St. Mary’s
Saturday, October 15, 8am – 4pm
Join fellow parishioners for a day exploring the grounds
and grottoes at Mount St. Mary’s in Emmitsburg, MD.
Bus transportation available. RSVP online, gs-cc.org.
Contact: [email protected].
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
Bulletin: Anatomy of an announcement
Parish Pilgrimage toMount St. Mary’s
Saturday, October 15, 8am – 4pm
Join fellow parishioners for a day exploring the grounds
and grottoes at Mount St. Mary’s in Emmitsburg, MD.
Bus transportation available. RSVP online, gs-cc.org.
Contact: [email protected].
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
Communication Tools
The bulletin is something people seek out -from an usher after Mass or from our website.
Sometimes, users prefer communication that is pushed out to them.
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
Weekly Shepherd
Provide a weekly electronic digest
of upcoming parish events and
important announcements.
Purpose:
- Reference
- Portal for more info
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
Additional Emails
Individual Ministries (Youth, Faith Formation)
Funeral Notifications
Looking Ahead
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
Communication Tools
An advantage of emails is the ability to include
hyperlinks for more information.
Many of our links go directly to our parish web site.
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
Web site
User friendly / easy to navigate
Includes search feature
Mobile friendly
Easy to build and maintain
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
Web site: home page slider
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
Web site: forms
In this case the link takes the user directly to the sign-up form. (Our Web site platform includes a form building tool.)
Includes all the details that are too long for bulletin or Weekly Shepherd.
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
Communication Tools
Our web site is mobile-friendly.
Increasingly, users prefer an App – rather than a web site.
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
Mobile AppProvides easy access to
information on phones and
tablets.
Compatible and consistent
with our website.
Provides links to outside
sources (Vatican, prayers,
Father Tom’s homily ideas).
Content in English and
Spanish.
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
Mobile App: Push Notifications
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
Communication Tools
Main tools: bulletin, email, web site, App.
We also engage in a more casual way usingsocial media.
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
Social Media
Connect online
Enhance sense of community
Know what’s going on
Reach people where they are
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
Social Media: Facebook
Build community (keeping privacy in mind)
Connection and sharing with other parishes;
Diocese; community partners
Reaches English and Spanish-speakers alike
- Messages
- Reviews
- Comments
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
Social Media: Facebook
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
Communication Tools
Social media allows us to connect with the online community and the outside world.
We also want to connect with people as they enter our building!
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
Audio/visual: Slides – to inform
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
Audio/visual: Slides – to invite
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
Audio/visual: Slides – to inspire
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
Audio/visual: Slides
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
CONCLUSIONWe are communicating God’s message.
"For me it's an honor, it's a service and it's another
way of serving the Church. But it is the same
Church and, in some way, the same type of work:
to proclaim the Good News and to transmit
faithfully and with dignity the pope's message,“Paloma Garcia Ovejero, Vice Director, Vatican Press Office
Good Shepherd Catholic Church “Our Parish Stewardship Journey” ICSC October 2016
"For me it's an honor, it's a service and it's another
way of serving the Church. But it is the same
Church and, in some way, the same type of work:
to proclaim the Good News and to transmit
faithfully and with dignity the pope's message,“Paloma Garcia Ovejero, Vice Director, Vatican Press Office
Contact Us
Father Tom [email protected]
Claudia FiebigPastoral [email protected]
Janice SpollenDirector of [email protected]
Adriana FernándezDevelopment and [email protected]
Lorraine [email protected]