top reasons magazines make a difference

Sources: Starcom; Northwestern University Magazine Reader Experience Study; Affinity Research; How Media Measures Up; Documenting the Role of Magazines in the Mix; ROI for DTC; ROI for Kraft; Measuring the Mix; What Drives Automotive Sales; American Advertising Federation (AAF) Study; Retail Advertising and Marketing Association (RAMA) Study; Measuring Media Effectiveness; Dynamic Logic; Ephron on Media; Initiative; MRI Fall 2006; Roper; Hearst Engagement Factor Study

Magazine advertising moves readers to action, includ-ing visiting and searching on the web: More than half of readers took action or had a more favorable opinion about the advertiser in response to magazine ads, according to Affinity Research. Numerous studies prove that magazine advertising drives web visits and searches more than other media.

Magazine advertising improves advertising ROI: Multiple studies have demonstrated that allocating more money to magazines in the media mix improves marketing and advertising ROI across a broad range of product categories.

Magazine advertising sells – and it delivers results consistently: Several studies show that magazines are the strongest driver of purchase intent and boost other media’s effectiveness. What’s more, magazines deliver results more consistently throughout the purchase funnel than TV or the Internet.

Magazines reach the most desirable consumers: Across major demographic groups, the combination of the top 25 magazines delivers more rating points than the top 25 TV shows. In addition, heavy magazine readers are likely to be among the highest spenders across most product categories.

Magazines have lasting impact: Consumers refer to magazines multiple times, and even save them, giving advertisers the opportunity for multiple exposures.

Magazines supply credibility: Consumers trust and believe magazine advertising more than advertising in other media. In addition, consumers turn to magazines as a source for information on new products.

Introducing…NORWICH Magazine, coming October 2012!

NORWICH Magazine, a city magazine that pre-mieres this October, will reach upscale readers each month. City magazines tend to reach a higher-end demographic, and NORWICH Magazine will be no different.

Readers will get a monthly dose of all things Norwich and vicinity — people profiles, historic reflections, lots of snapshots of local people at local places and plenty of compelling monthly articles. You’ll find an event calendar, a dining guide and so much more.

Consumers will look forward to NORWICH Magazine month after month, a colorful burst of local flavor! This will be a professionally designed and written magazine that will be all about Norwich.

NORWICH Magazine will not sit on the floors of lobbies. This will be a subscriber-based, paid magazine. We will also direct-mail copies to desirable households during our launch phase to guarantee advertisers a minimum of 3,000 delivered copies.

The premiere October issue will be available late-September. If you want to reach Norwich’s best consumers, you’ll want your ad to be in NORWICH Magazine!

Call your Bulletin account executive today or call Elise Green at 860-425-4510.

www.NorwichMag.com

artwork requirements

High quality print PDF is the preferred format. Also accepted are collected QuarkXpress files and flat Photoshop files.

Finished ads are to be supplied in CMYK, with all fonts embedded at 300 dpi.

All digital files MUST be a minimum of 300 dpi. Most website images are 72 dpi, a resolution not suitable for print advertising.

All digital images are preferred in .tif format, however, .eps and .jpg formats will also be accepted.

All vector images (Illustrator or Freehand) must be saved as .eps with all text converted to paths or outlines.

Word documents will not be accepted for final output.

Ads sent in camera-ready are subject to final approval by the publisher.

Production and design services are provided as a customer service, therefore no agency discount is allowed.

Advertisers are allowed one set of changes free of charge. Each client change made after the second proof will be charged $125 for each additional proof and must be accompanied by a signed contract.

For information regarding:

Advertising Elise Green

860-425-4510

Production Jeanne Seney

860-425-4321

66 Franklin Street Norwich, CT 06360

www.NorwichMag.com

advertising rates & information*

ad rates 12x rate 6-11x rate open rate

Back Cover $895 $1,120 $1,495 Inside Front Cover $795 $995 $1,325 Inside Back Cover $745 $935 $1,245 Page One (first RH page) $795 $995 $1,325 Page Two (first LH page after Page One) $690 $860 $1,145 Page Three (second RH page) $690 $860 $1,144 Full Page $595 $745 $995 2/3 Page $460 $575 $765 1/2 Page $360 $450 $595 1/3 Page $275 $345 $455 1/6 Page $160 $195 $265 1/12 Page $95 $125 $165

multiple page rates (prices are per page)**

2 Pages $495 $635 $845 4 Pages $415 $525 $695

All prices include color. Contract does not lock in a specific size through the contract duration. Premium positions sold first-come, first-served.* All rates are net.** For advertisers running more than one page in a particular issue.

ad deadlines

Issue Advertising Space/Copy October 2012 Monday, August 20 November 2012 Monday, September 17 December 2012 Monday, October 22 January 2013 Monday, November 26 February 2013 Monday, December 17 March 2013 Monday, January 28 April 2013 Monday, February 25 May 2013 Monday, March 25 June 2013 Monday, April 29 July 2013 Monday, May 20 August 2013 Monday, June 24 September 2013 Monday, July 22

ad size specifications

Trim Size: 8.125” x 10.75” 1/3 page square: 4.625” x 4.75” Full page bleed: 8.375” x 11” 1/3 page vertical: 2.25” x 9.875 Full page: 7” x 9.875” 1/6 page horizontal: 4.625” x 2.375” 2/3 page: 4.625” x 9.875” 1/6 page vertical: 2.25” x 4.75” 1/2 page horizontal: 7” x 4.75” 1/12 page: 2.375” x 2.25” 1/2 page vertical: 4.625” x 7.375”

Full Page Bleed Full Page 2/3 Page

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