MEDIA KIT

North Sound’s Premier Lifestyle Magazine

WHATCOM • SKAGIT • SAN JUAN • LOWER B.C.

MEDIAKIT

W E S P E A K to w h e r e y o u l i v e

BELLINGHAM ALIVENORTHSOUNDLIFE.COM[

Mingled Cream & Amber A Beer Guide

Wonder Woman Germaine Kornegay

Fairhaven's New Furbish Current and Furbish

Bestof the

NorthWest

Winners Announced

OCTOBER | NOVEMBER 2016

DISPLAY UNTIL NOVEMBER 30$3.99 US • $4.99 CAN

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FEBRUARY | MARCH 2014

DISPLAY UNTIL MARCH 31$3.99 US • $4.99 CAN

Premier Homes: Real Estate Guide

Made in the North Sound

Wonder Woman: Mimi Osterdahl

HOME &remodel

Special Edition

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2009LOCALLY OWNED & OPERATED SINCE

Bellingham

WhatcomSkagit

San Juan

SUBSCRIBERS 42,802

DIGITAL EDITION 29,106

AMTRAK-CASCADE 25,681

WAITING ROOMS 33,750

HOTEL ROOMS 49,530

NEWSSTAND 13,697

PROFESSIONALS 11,985

SAN JUAN AIRLINES 5,136

EVENTS & PROMOTIONAL 6,848

Look where YOU will be seen!

47 134,769 439,000 83% 82%

Numbers from May 2016 in house survey. 4800 surveys sent 1567 responded.

Lifestyle magazines about where we SHOP. DINE. LIVE..

SUB NEWDIG H.R.W.R. PROA.C. SJA E&P

READERSHIP

DEMOGRAPHICS

MEDIA KIT INFOGRAPHICS

Median Age Household Income Home Value Female College Degree

31,984Circulation

218,535Readership

9,974Paid for

26,039Canadian

18,315Digital issue impressions

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MEDIA KIT INFOGRAPHICS

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National Award Winning Magazine We are the right choice...

2009

Numbers from May 2016 in house survey. 4800 surveys sent 1567 responded.

MAGAZINE INTERACTION97% Read magazine cover to cover

100% Read last 6 out of 6 magazines

89% Spent 1 hour to 1 1/2 hours reading each issue

73% Have purchased off an ad seen

86% Dined at a restaurant found in magazine

64% Attended an event found in magazine

62% Visit a website after seeing ad in magazine

78% Hold onto the issues for future reference

ACTIVE CONSUMERSSpending money in the next 12 months59% Plan on purchasing furniture

38% Plan on a home remodel

31% Plan on purchasing an automobile

CULTURED & SUPPORT THE ARTS76% Attended a theater performance in

the past 6 months.

FREQUENT DINERS48% Dine out 4–6 times a month

38% Dine out 7 or more times a month

ACTIVE & INVOLVED65% Garden outdoor & indoor

42% Exercise at a health club

49% Attend a sporting event

67% Visit a spa

39% Are boaters

35% Play Golf

PARTNERS SINCE

LOYAL READERS CONSUMERS

Senior LivingCrossing the

Digital Divide

Lifetime Achievement Award

William Newmon II

Aslan Brewing

Co.

Zto

Aslan ZZ

to

Zto

ZtototoA

Lunch Guide

+APRIL | MAY 2016

DISPLAY UNTIL MAY 31$3.99 US • $4.99 CAN

A

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Mingled Cream & Amber

A Beer Guide

Wonder Woman

Germaine Kornegay

Fairhaven's New Furbish

Current and Furbish

Bestof the

NorthWest

Winners Announced

OCTOBER | NOVEMBER 2016

DISPLAY UNTIL NOVEMBER 30

$3.99 US • $4.99 CAN

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9/27/16 5:06 PM

K & L MEDIA, Inc. Founded February 2009 is locally owned and publishes lifestyle magazines, premium guestbooks, special issues, and northsoundlife.com. Publications focus on local content, written and designed by our talented staff.

ABOUT US

Seato

StorefrontPlus Great Trails & A Summer Fun Guide

JUNE | JULY 2015

DISPLAY UNTIL JULY 31$3.99 US • $4.99 CAN

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Mingled Cream & Amber A Beer Guide

Wonder Woman Germaine Kornegay

Fairhaven's New Furbish Current and Furbish

Bestof the

NorthWest

Winners Announced

OCTOBER | NOVEMBER 2016

DISPLAY UNTIL NOVEMBER 30$3.99 US • $4.99 CAN

1610_BA-NSL_1_Cover.indd 1 9/27/16 5:06 PM

GUESTBOOK

northsoundlife.comWHATCOM | SKAGIT | SAN JUAN

www.peacehealth.org

FAMILY MEDICINE

Friday Harbor1117 Spring Street 360-378-2141

BellinghamInternal Medicine, Pediatrics4545 Cordata Parkway 360-738-2200

Sedro-Woolley830 Ball Street 360-855-14112061 Hospital Drive 360-856-7230

Burlington835 E. Fairhaven Avenue 360-755-0641

EMERGENCY CARE

Friday HarborSaturday Walk-in Clinic, 10 a.m. to 4 p.m.PeaceHealth Peace Island Medical Center1117 Spring Street

BellinghamPeaceHealth St. Joseph Medical Center2901 Squalicum Parkway

Sedro-WoolleyPeaceHealth United General Medical Center 2000 Hospital Drive

Right Care. Right Here.Whether you’re a first-time visitor or a

life-long resident, PeaceHealth provides the

care you need right where you need it.

NO

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LIF

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KA

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| SA

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| 2015

–20

16

MENUSEATTLE | BELLEVUE | MERCER ISLAND

SAMPLE MENUS

MEET THE CHEF

UP AND COMING

MUSICIAN PROFILE

Inspiring Style for Puget Sound Brides

Real Weddings Couples tell their story

Tips for choosing a photographer

Creating Memories The beautiful details

Emerald Visions

A styled shoot

SATURNA CAPITAL

PEOPLES BANK WINDERMERE

JONATHAN RANDS, AAL CHRYSALIS INN

FAITH BULT, DDS

PRAISE 106

SKAGIT VALLEY CASINOROGER JOBS PORSCHE SNOHOMISH COUNTY FOUR POINTS SHERATON

...and many more!

SILVER REEF HOTEL CASINO SPA

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MEDIA KIT INFOGRAPHICS

Numbers from November 2015 in-house survey. 4500 surveys sent 1389 responded.

1-3 (50.33%) 4-6 (25.17%) 7-10 (8.94%)

10 or more (9.93%) N/A (5.63%)

In the past 6 months how many times have you traveled to Seattle | Bellevue area?

SEATTLE | BELLEVUE

CANADA

OUTSIDE WASHINGTON

When traveling to the Seattle | Bellevue area what activities do you do?

When traveling to the Seattle | Bellevue area do you spend one or more nights?

Shop (64.76%)

Dine (73.89%)

Theatre (78.98%)

Explore (41.82%)

Other (52.45%)

Work (86.94%)

Because of our unique geographic location our affluent readers travel frequently beyond our county borders. Daily trips to Vancouver, B.C.

and the Seattle area are not uncommon. Readers shop, dine, and stay one or more nights.

How many times in the past 12 months have you traveled outside WA State (not including Canada)?

Of those trips where have you traveled?

84%

65%

42%36%

24%

Vancouver WhiteRock

VictoriaWhistler Other

When traveling to Canada, which areas do you visit?

When visiting Canada, do you spend one or more nights?

When visiting Canada, what do you do?

OUR READERS TRAVEL TO SEATTLE, VANCOUVER, B.C. AND BEYOND...

40.09%

58.15%

26.63%

31.26%

11.45%

Oahu Maui Hawaii Kauai Other

Which Hawaiian Islands do you visit?

Yes (41.16%) No (58.84%)

1 time (20.33%)

3 times (19%) 4 or more times (32.33%) N/A (12.67%)

2 times (19%)

Hawaii

20.2% 17.17%12.12% 9.76%

48.82%

15.49%8.08% 7.14%

47.34%

Arizona Mexico Oregon Idaho Montana Alaska OtherPalm Springs

32.2%

Las Vegas

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Ad Size 1 x 4 x 8 x 12 x

Inside Front

Cover (IFC), & Pg 3

Inside Back Cover (IBC)

Back Cover (BC)

1/6 pg 1100 850 700 550 – – –

1/3 pg 1500 1300 1100 850 – – –

1/2 pg 1950 1790 1450 1300 – – –

2/3 pg 2596 2394 2096 1790 – – –

Full pg 3400 2900 2500 2100 3800 3400 5500

Spread 5994 4996 4396 3999 – – –

FULL COLORAll ads are full color.

NON-PROFIT501(c)3 receive a 10% discount off published rates. 1/3 size

and larger only.

AD AGENCY All pricing is net. No further discount applies.

Guaranteed Position

Guaranteed position available for 10% premium of space

charge.

DESIGN CHARGEOur design staff can design your ad for a fee of $85 with

three changes, $85 per change there after. Any photo

purchase is an additional pass-through charge.

UPGRADE OPTIONSPostcard, brochure, booklets and business reply

inserts available.

TESTIMONIALSIt is a pleasure working with Lisa Karlberg, through K & L Media. The quality of the magazine is top-notch. The stories are timely, and relevant to the area. More importantly, we consistently receive positive feedback about our advertising in the publications. That’s been the case since we started advertising with K & L Media over three years ago.

Mary Bailey Former VP Marketing | Whidbey Island Bank

We have been placing ads in Bellingham Alive & North Sound Life since our business began nearly four years ago. Lisa Karlberg is profoundly creative, knowledgeable and clearly knows her business. Each ad has been creative and unique, appealing specifically to our client base. Lisa has always listened to our ideas and we have developed a relationship, in which we have found that deferring to her expertise is the best choice for our brand. The experience has been, and continues to be, pleasurable, creative and professional.

Jonathan RandsAttorney-at-Law

I have been working with K & L Media since the first issue of Bellingham Alive. I now run ads in both Bellingham Alive and Snohomish County magazines. The responses I receive from both clients and prospective clients have exceeded my expectations. It has been a pleasure partnering with K & L Media to create campaigns that work for my business and help me achieve my goals.

Kathy StaufferManaging Broker | Windermere-Whatcom

MEDIA KIT PRINT RATES

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Accepted Ad FormatsJPEG is strongly recommended, GIF and PNG are also accepted. No PDFs. Images must be in RGB mode and 72 dpi. To reduce errors, please outline all fonts and embed all images. Must provide URL for linking. For questions concerning ad production Call 360.483.4576 ext 3 or Email dean @northsoundlife . com

Submitting AdsPlease e-mail to your account executive.

ONLINE SPECIFICATIONS

ONLINE RATES

NEWSLETTERS

Weekend entertainment reminderTwo events for Whatcom, Skagit, Snohomish, Seattle/Tacoma, and one for lower B.C. are each highlighted in our opt-in newsletter blast. Bookings based on availability, with one “Sponsored By” opportunity.

Advertising Options1. “Sponsored By” includes leaderboard banner with link to URL of your choosing2. Listing includes 35 words, photo and URL link.

6,287subscribers

34% open rate

Rates are per month with frequency contract discounts

Ad Size 1x 2 x 4 x 8 x 12 x

Leaderboard

Main Page – 500 425 325 250

Channel – 400 325 225 150

Island | Content ad

Main Page | Content ad – 400 325 225 150

Inner Channels Island or Content ad

– 300 225 175 100

Newsletter

Listing 150 – – – –

Sponsorship 225 – – – –

Individual E-Blast 500 – – – –

Live Link

Restaurant 225 a year

Ad Size Width (px) Height (px)

Leaderboard 700 80

Island 470 610

In Content40 words

600 400

Sponsorship 200 800

E-Blast Listing 40 words, picture

SELECT YOUR CHANNEL

Dine Lifestyle

Shop Habitat

Wellbeing Events

WEEKEND VIBRATIONS E-BLAST

Your information … Your Choice Consumer or Professional listHave access to our opt-in consumer email list or professional business list. You provide us with your creative. Book early for best availability.

Specifications 600px (w) x 800px (h)

42,429 visitors

14,639 unique

3.46 mins average time

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MEDIA KIT DIGITAL INFO