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Eve Gruntfest [email protected] NORMAN March 11, 2008 Public education billboards for Las Vegas

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Page 1: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

Eve Gruntfest [email protected] NORMAN March 11, 2008

Public education billboards for Las Vegas

Page 2: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

Gruntfest’s career as applied geographer

• Learning from the 1976 Big Thompson flood

•  Social scientist in world of engineers & physical scientists

Page 3: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

The Big Thompson Flood in Colorado July 31, 1976

•  140 lives lost – 35 miles from Boulder

•  Studied the behaviors that night –  Who lived? –  Who died? –  Led to detection &

response systems

Focus on flash floods & warning systems

Page 4: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

What we know about warnings – Public response components

• Hear/receive • Understand • Believe • Personalize • Decide to act • Respond

The warning process is complex

Page 5: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

WAS*IS weather & society * integrated studies

www.sip.ucar.edu/wasis/

CULTURE CHANGE

Sponsored by the NCAR Societal Impacts Program

Page 6: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

WAS*IS addresses two persistent issues

“I want to do work that integrates meteorology & societal impacts BUT…

–  I don’t know how & –  I don’t know anyone else who does this kind

of work”

Page 7: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

WAS*IS aims to change the weather enterprise by comprehensively & sustainably integrating social science into meteorological research & practice

Page 8: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

Opportunity to develop WAS * IS concept & workshops 2005-2006 at NCAR

Support from US Weather Research Program The National Oceanic & Atmospheric Administration

(NOAA)

The National Center for Atmospheric Research Institute for the Study of Society & the Environment (ISSE) & the Societal Impacts Program (SIP) The University of Oklahoma, & Monash University Sustainability Institute, Australian Bureau of Meteorology, Emergency Management Australia & others

Eve Gruntfest & Julie Demuth WAS * IS founders

Page 9: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

What is WAS*IS? 1. Building an interdisciplinary community of

practitioners, researchers, & stakeholders -- from the grassroots up --who are dedicated to the integration of meteorology & social science –

Mostly early career folks!

Capacity building –- creating a community for lifelong

collaboration & support!

Page 10: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

What is WAS*IS?

2. Providing opportunity to learn & examine ideas, methods, & examples related to integrated weather-society work

• Tools – GIS, surveys, qualitative methods

• Concepts – initiating & building relationships, many publics, end-to-end-to-end

• Topics – risk communication, communicating uncertainty, vulnerability

Page 11: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

The WAS*IS movement – so far

•  Originally envisioned as only 1 workshop •  5 workshops so far

– Original 2-part Boulder WAS*IS (November 2005 & March 2006)

– Condensed 3-day Norman WAS*IS (April 2006) – 2006 Summer WAS*IS (July 2006) – Australia WAS*IS (January-February 2007) – 2007 Summer WAS*IS (July 2007)

Each workshop had a distinct character with common mission - Grand total of 145 WAS*ISers

Summer 2008 WAS*IS scheduled for August 8-15

Page 12: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

•  Human impact on the environment •  Risks/hazards for humans •  Relationships of env. Issues to political, economic, cultural processes

1)  Role of S&T in production of knowledge about nature 2)  Human/animal relationships

Why WAS*IS?

Integrate (not add on) social science into meteorology

Grow a community of people passionate

about & dedicated to this

Recognize that (meteorology + social

science) > sum of its parts!

Avoiding another Hurricane Katrina is NOT just about improving the weather forecasts

Address societal impacts in real & sustained ways

Page 13: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

Tangible accomplishments

• New collaborations

• Manuscripts published November 2007 Bulletin of the American Meteorological Society, Environmental Hazards, Weather & Forecasting

•  Development of forecast confidence scale on weather blog (www.capitalweathergang.com/)

• New jobs, invited presentations

•  Visibility – –  Presentations at American Meteorological Society Meeting 2007,

more in 2008!

–  sessions at Association of American Geographers meeting, Chicago 2006, San Francisco 2007, Boston 2008

Page 14: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

“Intangible” accomplishments

• The growing WAS*IS network!

–  Empowering, lifelong connections

•  Idea development & sharing

• Peer mentoring – you can do a dissertation that incorporates societal impacts, you can find out what “consumers think” if you are a forecaster in the National Weather Service

• Community of WAS*ISers who continually interact with each other!

Page 15: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

Rebecca Morss - National Center for Atmospheric Research Bulletin of the American Meteorological Society • problem definition • social science research agendas & • end-to-end-to-end process

Page 16: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

Local government

agencies (e.g., floodplain management)

End-to-End-to-End Researchers & Decision-Makers

Professional associations

Private engineering consultants

Private land developers

Researchers Private businesses

Local government

elected officials

State & regional governments

Federal government

Page 17: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

Julie Demuth - co director of WAS*IS

Demuth, J. et al (2007) Weather & Society * Integrated Studies (WAS*IS): Building a Community for Integrating Meteorology & Social Science Bulletin of the American Meteorological Society 88(11) 1729-1737

Improving communication of weather forecast uncertainty

•  Assess people’s interpretations, uses, & preferences •  Working with economists & psychologists

Page 18: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

Image courtesy of ESRI (http://www.esri.com)

Olga Wilhelmi - Organizing spatial data in a GIS

Geology

Population

Hydrology

Topography

Weather

Atmospheric Conditions

Page 19: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

Demographic vulnerability

weighting

Total Vulnerability

Vulnerability assessment- physical & social

65_up Hispanic

Female Renter

classification

Critical Facilities Identify Vulnerability Factors

Page 20: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

Emphasis on social relevance rather than product performance --Provide what public needs/wants

Lindsey Barnes New conceptual model of false alarms & close calls

Barnes L, Gruntfest E, Hayden M, Schultz D, Benight C (2007) False Alarms and Close Calls: A Conceptual Model of Warning Accuracy.Weather and Forecasting 22, 1140-1147

Page 21: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

Karen Pennesi – Anthropologist U of Western Ontario - Public perceptions of rain prophets & the Federal Weather Service in Brazil

Predictions based on observations of insects, animals, birds, plants, winds, stars, clouds, & other natural phenomena

Pennesi K (2007) Improving Forecast Communication: Linguistic and Cultural Considerations. Bulletin American Meteorological Society, 88, 7, 1033-1044

Page 22: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

Randy Peppler – Leading efforts at U of Oklahoma in cultural studies of weather

Dissertation topic: Native American perceptions of weather information

Interdisciplinary doctoral committee

Page 23: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

Public – private – nonprofit collaborations to improve all elements of weather enterprise

REFRAMED as collaborative with emphases on

–  Better communication – More geographic specificity –  Reduced confusion –  Partnership opportunities

Kevin Barjenbruch National Weather Service

Melissa Tuttle Carr The Weather Channel

Talked to many groups & agencies >500 people

Page 24: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

National Weather Service Private sector companies

Local Communities

The move from WAS to IS occurs when stovepipes are not the model - Bring social science into meteorology research & practice in sustainable ways

Meteorologists, Hydrologists

Universities

Research Centers

American Meteorological Society

Broadcast meteorologists

Page 25: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

Toward improved understanding of warnings for short-fuse weather events

National Science Foundation funded study of perceptions in Austin, TX & Denver, CO incorporates WAS * IS talent

Warning project publications: Environmental Hazards 2007 -- Vol 7

C. Benight, E.Gruntfest, M. Hayden, L. Barnes Trauma and short-fuse weather warning perceptions S. Drobot C. Benight, E. Gruntfest Risk factors for driving into flooded roads M. Hayden, S. Drobot, S. Radil, C. Benight, E. Gruntfest, L. Barnes Information sources for flash flood warnings in Denver, CO and Austin, TX I. Ruin, J-C. Gaillard, C. Lutoff How to get there? Assessing motorists’ flash flood risk perception on daily itineraries

Page 26: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

Extreme speed of watershed responses

Extremely short lead-time for

warnings

Ph.D. work by Isabelle Ruin from Grenoble: Human exposure during the 2002 Flash flood event new time/space analysis Loss of life: Warning efficiency

Page 27: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

All sources of weather information used

n=935

Page 28: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

Behavioral survey project

Observe driver’s behavior at low water crossings in Texas

  Quantitative survey • Use of video • car counting

  Qualitative survey • Use Youtube video, travels log & in-depth

interviews

http://70.253.207.10/view/index.shtml

Page 29: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

0%

10%

20%

30%

40%

50% Austin Denver

Would I drive through flooded roads?

Page 30: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

New area to ponder – What wouldn’t have happened without WAS*IS? • TEACHING - New course offerings in Weather & Society

U North Carolina Asheville U of Oklahoma U of Colorado Denver

• RESEARCH Publications in BAMS, Environmental Hazards, Weather & Forecasting

• Many presentations at professional meetings • Several quick response proposals sent in for collaborative work to the Natural Hazards Research & Applications Information Center • Many people are friends of WAS*IS but are not official WAS*ISers

Chris Godfrey Sam Ng

Page 31: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

More possibilities under the WAS*IS umbrella

• More advanced WAS*ISes •  Using WAS*IS to inform other NOAA activities

–  RISAs climate/weather continuum, Social Science Working Group –  Offer suggestions to the Hazardous Weather Testbed

•  Moving from WAS to IS beyond weather to hydrology, emergency management, climate

•  Capstone courses in physical science programs •  Facilitating career advancement

•  Continuing annual WAS*IS workshops •  WAS*IS to introduce meteorology to social scientists

Page 32: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

Some additional funding obtained •  WAS*IS virtual textbook (Demuth, Drobot, Gruntfest)

–  Highlight the methods, results, & cooperative efforts of successful integrated weather & social science projects

Use as (1) part of undergraduate graduate-level courses & (2) a reference for scientists & practitioners to apply in their

own work

– First Advanced WAS * IS – National Weather Service WAS * IS held October 23-25,2007 in Kansas City

Page 33: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

Proposed new initiative DELUGE network

  Focus on post-event field studies for floods to maximize interactions between social scientists, hydrologists & meteorologists

 New guidelines on post-event investigations for use by integrated teams of physical scientists, social scientists, & practitioners

Disasters: Evolving Lessons Using Global Experience

Page 34: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

New initiative

Page 35: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

Social science initiative: Funding ~50% NOAA & 50% U of Oklahoma Three main goals:

1.  To recognize & develop the existing social science activities in Norman

2.  To build a strong integrated community of academicians, practitioners, researchers, & others with particular attention to early career folks who will coordinate new projects & proposals to assure that efforts are woven into the fabric of the National Weather Center in Norman & elsewhere

3.  To assess the viability & interest in a new interdisciplinary (or revamped) Ph.D. program at the University of Oklahoma focused on the societal impacts of weather & climate change

Page 36: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

Six proposed activities of the Norman social science initiative 1. Formalize collaborative arrangements in

sustainable ways

2.Develop new ways to ensure that social science is woven in — not a one-time add-on — to increase value of forecasts produced by NOAA & private sector

3. Build an active identity connecting the Norman professional community interested in societal impacts (focus on the willing -- no one is being dragged into this)

Page 37: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

Six proposed activities of the Norman social science initiative 4.  Arrange workshops in Hazardous Weather Test-bed to

involve emergency managers, forecasters, & others bring a small group of WAS * ISers & others to see

state-of-the- art & help with development of “useful” new forecasting tools

6.  Develop seminars & other measures to bring folks together on topics with external speaker to engage weather professionals from in & out of Norman

6. Focus on developing a cadre of graduate students & early career meteorologists, social scientists & hydrologists committed to collaboration on projects related to societal impacts of weather & climate

Page 38: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

Social science initiative personnel

•  Dr. Eve Gruntfest geographer with 30 years experience as social scientist working with meteorologists – 3 months @ year x 3 years

•  2 Ph.D. students – half time: 3 years –  Working on interdisciplinary degrees –  Dedicated to integrating social science into National Weather

Center

•  1 Post-doc – full time: 3 years –  Poised to take leadership of integrated social science

activities as tenure-track faculty member at OU in 2011 (national search to be conducted)

Page 39: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

Greg Mortenson’s Three Cups of Tea analogy One Man's Mission to Promote Peace . . . One School at a Time (Best selling book about building schools in Afghanistan & Pakistan)

• 1st cup- stranger • 2nd cup- honored guest • 3rd cup- you’re part of family… takes years

•  With 145 official WAS*ISers & hundreds of other like-minded hard-workers

•  Social science & policy are having our 2nd cup of tea with meteorology— We’re not family yet – but we’re no longer strangers

Page 40: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

National Weather Service

Private forecasters/ Urban Drainage Districts

Local residents

WAS*IS & the new Social Science Initiative succeed when stovepipes are not the model - Bring social science into existing programs & research efforts in sustainable ways – NOW

Atmospheric scientists

Universities

Research centers Social scientists

Page 41: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

What did the most influential players look like in meteorology prior to 2006 WAS*IS?

Page 42: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for
Page 43: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

WAS * ISers are NOT the same people with new technologies--- models or radars or widgets

Page 44: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

The new fiesta – WAS * ISers!

Page 45: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

WAS*IS weather & society * integrated studies

www.sip.ucar.edu/wasis/

CULTURE CHANGE

Sponsored by the NCAR Societal Impacts Program

Page 46: NORMAN March 11, 2008evegruntfest.com/pdfs/POLICYPRES-NORMAN-3-08.pdf · Public education billboards for Las Vegas . ... Atmospheric Administration (NOAA) The National Center for

Keep up with Weaving Social Science into the National Weather Center Fabric as it gets rolling

Questions – Comments Eve Gruntfest [email protected]