Nonresponse Follow-Up (NRFU)Nonresponse Follow-Up (NRFU)

May 6, 2010May 6, 2010

The 2010 Census: What’s Next?The 2010 Census: What’s Next?

Agenda Agenda

I.I. Lunch ServedLunch Served

II.II. Welcome & IntroductionsWelcome & Introductions

III.III. 2010 Census Updates2010 Census Updates- NRFU Messaging – Margot GrantNRFU Messaging – Margot Grant- Operations – Jim KamenelisOperations – Jim Kamenelis

IV.IV. Discussion & Feedback for 2020Discussion & Feedback for 2020

Participation RatesParticipation Rates

San Mateo County – 74 %San Mateo County – 74 %

Participation Rates:Participation Rates:Who Has Been Counted So Far?Who Has Been Counted So Far?

Participation ratesParticipation rates

– Received a form by mail and mailed Received a form by mail and mailed

it back it back

– Update/Leave: Received a hand-Update/Leave: Received a hand-

delivered form and mailed it backdelivered form and mailed it back

* A “* A “householdhousehold” is defined as an occupied housing unit.” is defined as an occupied housing unit.

Participation Rates:Participation Rates:Who’s NOT Included?Who’s NOT Included?

Various P.O. boxesVarious P.O. boxes mailing mailing

Transient peopleTransient people (migrant worker camps; RV (migrant worker camps; RV

parks; single-room occupancy hotels; motels; parks; single-room occupancy hotels; motels;

marinas, homeless shelters; outdoor locations; soup marinas, homeless shelters; outdoor locations; soup

kitchens)kitchens)

Be Counted formsBe Counted forms

TQA phoned-in responsesTQA phoned-in responses

Nonresponse Follow-UpNonresponse Follow-Up(NRFU)(NRFU)

• May 1 – July 27May 1 – July 27

• Door-to-door visits Door-to-door visits to addresses on to addresses on Master Address Master Address File (MAF) File (MAF)

• Up to 6 contactsUp to 6 contacts

Identifying Census TakersIdentifying Census Takers

Official ID Badge from U.S. Official ID Badge from U.S. Department of Commerce with Department of Commerce with watermark/seal and name of watermark/seal and name of enumeratorenumerator

Black Census shoulder bag Black Census shoulder bag with official US Census with official US Census SealSeal

Avoiding scams

Census takers will Census takers will notnot::

• Ask to enter a residenceAsk to enter a residence

• Ask for any identification from residentsAsk for any identification from residents

• Ask for documentation of immigration Ask for documentation of immigration statusstatus

• Ask for social security #, bank account or Ask for social security #, bank account or financial informationfinancial information

• If you wish to confirm the identity of a If you wish to confirm the identity of a Census taker call: Census taker call: 1-877-471-54321-877-471-5432

NRFU Messaging:NRFU Messaging:Census Bureau PlansCensus Bureau Plans

• Primary Themes: Primary Themes: CooperationCooperation and and ConfidentialityConfidentiality

• Total paid media budget for NRFU: $13.7 Total paid media budget for NRFU: $13.7 millionmillion– Mostly in low performing tractsMostly in low performing tracts– Ads in 22 languagesAds in 22 languages– Print, radio, TV, digitalPrint, radio, TV, digital

• Sample PSAs and videos available on Sample PSAs and videos available on www.2010census.gov www.2010census.gov

CooperationCooperation - Open the door!- Open the door!– 10 minutes, 10 10 minutes, 10

questions questions

– Quick & EasyQuick & Easy

ConfidentialityConfidentiality

• Oath of confidentialityOath of confidentiality• Strict penaltiesStrict penalties

• Information cannot be used against youInformation cannot be used against you• Personal responses can’t be sharedPersonal responses can’t be shared

Outreach MaterialsOutreach Materials

Available for download at www.civilrights.org/census

Communications Communications

• E-newslettersE-newsletters

• WebsiteWebsite

• Signage in Your Signage in Your Organization’s Lobby Organization’s Lobby

• Payroll stuffersPayroll stuffers

• Your social networking Your social networking sitessites

Events & ProgramsEvents & Programs

Piggyback on existing programs:Piggyback on existing programs:

• Staff meetingsStaff meetings

• Board meetingsBoard meetings

• Volunteer trainingsVolunteer trainings

• Press ConferencesPress Conferences

• Other opportunities?Other opportunities?

Still Not Counted???Still Not Counted???

Take the interview over the Telephone Take the interview over the Telephone Questionnaire Assistance (TQA)Questionnaire Assistance (TQA)

• toll-free lines!toll-free lines!• Available through July 30, 2010Available through July 30, 2010• 8 am – 9 pm Local Time8 am – 9 pm Local Time

English: 1-866-872-6868English: 1-866-872-6868 Chinese: 1-866-935-2010Chinese: 1-866-935-2010Korean: 1-866-955-2010Korean: 1-866-955-2010 Russian: 1-866-965-2010Russian: 1-866-965-2010Spanish: 1-866-928-2010Spanish: 1-866-928-2010 Vietnamese: 1-866-945-Vietnamese: 1-866-945-20102010TDD: 1-866-783-2010TDD: 1-866-783-2010

Coverage Follow-Up

Purpose:Purpose: Clarify or complete information on forms Clarify or complete information on forms returned by mailreturned by mail

• April 26 – August 13April 26 – August 13• Conducted primarily by telephoneConducted primarily by telephone• Estimated: 22 million “cases”Estimated: 22 million “cases”

• Large householdsLarge households– 7+ residents on English & 9+ residents on bilingual 7+ residents on English & 9+ residents on bilingual

• Coverage improvement: Coverage improvement: – Undercount: Question #2 Undercount: Question #2 – Overcount: Question #10 Overcount: Question #10

• Resolve housing unit duplicates (field visits)Resolve housing unit duplicates (field visits)

Vacant-Delete CheckVacant-Delete Check

Purpose: Confirm vacant and new housing unitsPurpose: Confirm vacant and new housing units

• July 26 – August 25July 26 – August 25

• Confirm housing units added during:Confirm housing units added during:– New Construction Program New Construction Program – Local Update of Census Addresses (LUCA) appeals Local Update of Census Addresses (LUCA) appeals

processprocess

• Confirm housing units identified as vacant or nonexistent Confirm housing units identified as vacant or nonexistent (“deletes”) during NRFU(“deletes”) during NRFU

Feedback & Suggestions for 2020Feedback & Suggestions for 2020

ABAG Complete Count CommitteeABAG Complete Count Committee

Thursday, May 13, 2010Thursday, May 13, 2010

1:30pm-4:00pm1:30pm-4:00pm

Association of Bay Area GovernmentsAssociation of Bay Area Governments

101 Eighth Street101 Eighth Street

Oakland, CAOakland, CA

RSVPRSVP Elaine.lia.bolden@census.govElaine.lia.bolden@census.gov

Feedback & Suggestions for 2020Feedback & Suggestions for 2020

1) What was the most effective outreach effort in your 1) What was the most effective outreach effort in your community? What was not effective? community? What was not effective?

2) Did you find the Complete Count Committee (CCC) 2) Did you find the Complete Count Committee (CCC) structure helpful? If so, what was effective? If not, what structure helpful? If so, what was effective? If not, what would make these meetings more helpful for your would make these meetings more helpful for your organization? organization?

3) Are you happy with the overall participation rate(s) of 3) Are you happy with the overall participation rate(s) of the residents you serve? Why or why not? Why do you the residents you serve? Why or why not? Why do you think your residents responded the way they did?think your residents responded the way they did?

4) Do you have any suggestions or feedback 4) Do you have any suggestions or feedback about the operations of the Census?about the operations of the Census?

- Address Canvassing - Address Canvassing - Partnership - Partnership - Census Mailings - Census Mailings - Messaging / Ad Campaign - Messaging / Ad Campaign - Questionnaire Assistance Centers (QACs) and Be - Questionnaire Assistance Centers (QACs) and Be

Counted Counted Sites (BCs)Sites (BCs)- Recruitment- Recruitment- Non-Response Follow up (NRFU)- Non-Response Follow up (NRFU)- Other- Other

5) Do you have any additional comments or 5) Do you have any additional comments or suggestions for the 2020 Census?suggestions for the 2020 Census?

Feedback & Suggestions for 2020Feedback & Suggestions for 2020

Stay Informed!

• Nonprofit Voter Engagement Network “Nonprofits Count!” (www.nonprofitvote.org/Census-2010)

• Leadership Conference on Civil Rights Education Fund (It’s Time.

Make Yourself Count! campaign) (www.civilrights.org/census/)

• The Census Project (www.thecensusproject.org): Blog and Census News Briefs

• U.S. Census Bureau (www.2010.census.gov)

• Regional Census Offices (www.census.gov/field/www/)

• CUNY Census 2010 Hard To Count Interactive Map (www.CensusHardToCountMaps.org)

• Fill In Our Future (www.fillinourfuture.org)

• Brookings Institution (www.brookings.edu/metro.aspx)