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Nonprofit 911:How to Increase Attendance & Fundraising Results
for Your Spring Fundraiser Using EventsNowpowered by givezooks!
With Eric Schrader, Joe Fazio and Rebecca Higman
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About Network for GoodUpcoming Trainings: Nonprofit911.org
NetworkForGood.org – for Nonprofits
DonateNow
EmailNow
EventsNow
888.284.7978 x1
Joe Fazio
EricSchrader
Today’s Speakers
Rebecca Higman
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5 Tips for Success
• Plan your Event• Secure corporate sponsors• Promote your event• Sell Tickets / Collect Donations• Assess what worked (and what didn’t)
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Planning Your Event
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Should I even have an event?
• Who is my audience?• What do I want them to do?• Is an event the best solution?• If your goal is to raise awareness, think twice…
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Set ONE goal
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Budget
• DON’T SKIP THIS STEP!!• Set a realistic budget, and stick to it!• Budget is a function of ticket price- Lavish event = higher ticket price- What are your attendees willing to pay?
• Try to get the expenses underwritten
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Communication Plan
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Introducing EventsNow
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What is EventsNow?• Easily create and publish an event online in
minutes• Create, send and track email invitations and
reminders• Promote through Facebook and Twitter• Sell Tickets (or collect RSVP’s)• Sell Sponsorships (and recognize sponsors)• Solicit donations from ticket buyers• Solicit donations from those who can not attend • Ticket buyers and donors receive custom thank
you and tax emails• Track event performance through the event
dashboard
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Auction
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Outing
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Free Events – Volunteer Day
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Golf Event
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Holiday Fundraiser Dinner
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Celebrity Dinner
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Gala
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Alumni Event
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Live Demo
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After the Event
• Analyze the Results - Budget, Promotion, Click thru rates, Online vs.
Offline, New Donors, Corporate Sponsorships• Assess what worked and what didn’t work• Thank your Attendees• Cultivate new donors
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DonateNow Users: Get Started in 3 Quick Clicks
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Next Steps- New Subscribers
Ready to apply? www.networkforgood.org
/geteventsnow
Want to learn more? web.networkforgood.org/
take-your-event-online
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What does it cost?
• No setup fee!• No monthly fee!• Per-transaction fee for credit card purchases:- 5.5% plus $0.99 per ticket or donation- Which is deducted from the purchase
givezooks!, Inc. copyright 2011
In Summary…
• Plan your Event carefully• Corporate Sponsors are critical to your success• Promote, promote, promote• Donations are just as important as ticket sales• Follow-up after the Event is critical
Questions?
Nonprofit911.orgJoin us on March 15: Leveraging LinkedIn for Good
