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Nogtevoy Service (Nail Service)
BY REGION:
BY DISTRIBUTION:
Subscription 35%Sales 65%
CIRCULATION BREAKDOWN
In the framework of INTERCHARM professional beauty event Nogtevoy Service (Nail Service) presents Nail Service Studio, an educational event for nail industry professionals. In the program: reports and workshops of the global leaders, innovative products and techniques, exclusive services and materials. Nail Service Studio is a meeting point for nail service special-ists where they can exchange their experiences.
BY ACTIVITY:
BY OCCUPATION:
Nail studio 3.1%
Others 1.1%
Beauty salon 75.2%
Private practice 14.2%
Hairdresser 6.4%
Manicure specialist 45.3%
Others 10.6%
Salon manager 2.5%
Nail studio director 14.1%
Nail designer 24.4%
Pedicure specialist 25.0%
NAIL SERVICE STUDIO
• Russia• Ukraine• Moldavia• Byelorussia• Kazakhstan• Israel• Latvia• Luthuania• Uzbekistan
• Italy• Cyprus• Turkey• Armenia• Azerbaijan• Georgia• Estonia• Kirgisia
GENERAL INFORMATION
«Nogtevoy Service» (Nail Service) is a manual magazine for manicure and pedi-cure masters, specialists in nail design, administrators of beauty salons and nail studios. The magazine’s conception is based on theory of continuous education that gives masters an opportunity to find interesting and useful information and so doing rise to a higher professional level. Nail Service Magazine highlights vari-ous medical problems and ways of their solving, introduces to specialists various methods of nail drafting and manicure techniques, gives recommendations con-cerning business conducting, tells of the latest novelties in nail service filed.
ISSUE CHARACTERISTICS
Format 210 x 297 mmVolume 116 – 166 pagesPeriodicity 6 issues per yearLanguage RussianCirculation 19 000 copies
EDITORIAL FEATURES
Super master: work shops, creative design
Technology: exclusive technologies of manicure and pedicure, nail design and mas-sage
School: medical problems, skin and nail dis-eases, its treatment and prevention, instruments and special products
Business: useful information for directors of beauty salons and nail studios
Event: reports on events in the industry
Showcase: information about novelties and launches
Agenda: educational projects, work shops, seminars, etc.
Colour insets with photos of the lat-est well-known designers collections are published in every issue of the magazine.
Ж У Р Н А Л
FOR ADVERTISERS
To inquire please contact Advertising department:
Deputy General Director on Advertising Irina Blinova ([email protected])
Advertising managers:
Yulia Venediktova ([email protected]) Tel.: +7 095 995 28 55Fax: +7 095 995 28 50
ADVERTISING RATES (USD, WITHOUT VAT)
Size Basic price Discount Discount (1-2 insertions) (3-4 insertions) (6-8 insertions)
Back cover 3 000 – –
Inside front/
back cover 2 800 – –
Section
Technologies 3 200 3 200 3 200
Full page 1 900 1 800 1 700
1/2 page 1 000 950 890
1/3 page 750 700 650
1/4 page 650 600 550
1/6 page 430 390 350
• Right hand page + 20%•First part of issue + 20%• Next to selected
article (only if it conforms to the editorial policy) + 20%
SURCHARGES FOR SPECIAL POSITION
SPECIAL PROJECTS
• Various inserts• Die-cutting page• Page selectively covered
with UV coating • Tracing paper inserts• Sachets• Samples• Leaflets, pamphlets • Perforation• Folding and multi pages
inserts• Fifth colour (gold, silver,
bronze etc.)• Four pages folding cover• Information on packing • Articles reprint
Prices on request
FORMAT: 210х280 mm (220x290 mm with bleed, print space 177x245 mm).
AD SIZES (all dimensions are width by height):
1/1 (full page bleed) .................................................................................................. 210х280 mm (220x290 mm with bleed)1/2 horizontal ......................................................................................................................................................... 177х123 mm1/3 vertical ................................................................................................................................................................ 62х252 mm1/3 «square» .............................................................................................................................................................116х123 mm1/4 horizontal ........................................................................................................................................................ 177х63.5 mm1/6 horizontal ....................................................................................................................................................... 116х63.5 mm1/6 vertical ............................................................................................................................................................... 62х123 mm
THE FORM OF READY ARTWORKS:Dear clients! Please be aware that we do accept ready artworks made in accordance with following terms only. If you need to make some corrections in exsisting artworks or seek for some new creative – please contact our adver-tising manager.
1. Computer artworks only accepted. We do not accept ready typographic films because of CtP or Electronic Inposition print technologies for all our editions.
2. Paper copy of artwork is indispencable. We accept colour or black-white paper copy. It may be scaled to fit a paper size. Please do cropmarks if it is possible. The paper copy is to be signed by responsible person.
3. Analog colour proof (Dupont Cromalin) is required to make correction of colours in printing process. In case colour proof is not provided we take no responsibility for colours in printed magazines.
4. Files (we accept files in following formats only): • QuarkXpress v. 4.11 or 3.32 full collection of fonts and images used.• Adobe Illustrator EPS, AI up to v. 10 – the text is to be converted into curves. All the images are to be embed-ded not linked.• TIFF file with only one layer, with no masks, paths etc. In case of exporting to TIFF from other applications like Corel Draw pleaseuse the overprint setting for black text or use composite black instead. For e-mail transmittion we accept JPEG files (quality of 10 or higher).• Adobe PDF press optimized up to v.1.4 – bleed +5 mm, cropmarks are on, standard «Press Optimized» set-tings for Distiller.
5. Artwork general specifications: • all the colours used and images linked or embedded are to be in CMYK• colour settings: SWOP Coated, Dot Gain 12%, UCR, Total Ink limit 320%, Black Ink limit 100% • all the images used are to be in 100% size in artworks and have resolution of 250-300 dpi• all the text information are to be placed not closer than 5 mm to trim and not closer than 8 mm to binding side• all the fonts used are to be converted to curves except QuarkXPress collection for Macintosh.
6. Send the files: CD-R, CD-RW, DVD-R, DVD-RW, Iomega ZIP 100-250, external SCSI, USB и Firewire devices. All the media are to be formatted for Macintosh or ISO 9660. It is possible to transmit some files via e-mail. All messages are to be addressed to advertising manager (see header of paper)
Please subject the letter as «Artwork from company .. to edition ...».
For the editorial schedule and deadlines please contact the advertising manager (see above)
Advertising manager: Julia VENEDIKTOVAE-mail: [email protected]. (+7-095) 995-2855 or (+7-095) 995-2888 ext 1016
Designer of edition: Galina EKZEMPLIARSKAYAE-mail: [email protected]. Tel. (+7-095) 995-2888 ext 1323
TECHNICAL CHARACTERISTICS OF ADVERTISING MATERIALS
Ж У Р Н А Л
The Publishing House Cosmopress is...
• publisher of 7 trade periodicals for specialists in perfumery and cosmet-ics industry (with total circulation 1.6 mln copies per year)
• organizer of INTERCHARM professional Beauty Fair, Congress on Aesthetics Applied, International Meeting of Specialists in Spa Industry, Symposium on Aesthetic Medicine, Beauty Salon Management Conference, International Anti-Ageing Conference, Cosmetique News Forum,Nail Service School
• accounts for a wide network of representatives and distributors in all major regions & cities of Russia and CIS countries
• member of Perfumery and Cosmetics Association of Russia
Address: 21 build. 41, Elektrozavodskaya st, Moscow, 107023 RussiaTel: +7 (095) 995-28-82 Fax: +7 (095) 995-28-50
Advertising department: Tel: +7 (095) 995-28-55
Subscription opportunities: Tel: +7 (095) 913-82-00
www.cosmopress.com
PUBLISHING HOUSE
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Editor-in-Chief: Lidia Pachouk ([email protected])Deputy editor: Irina Gribanova ([email protected])Advertising: Natalia Nechushkina ([email protected])
Nogtevoi Service (Nail Service)Magazine for professionals in manicure and pedicure
Editor-in-Chief: Darina Nikonova ([email protected])Project manager: Elena Golubeva ([email protected])Advertising: Yulia Venediktova ([email protected])
Esteticheskaya Medizina (Aesthetic Medicine)Magazine for aesthetic surgeons and dermocosmetologists
Editor-in-Chief: Valentina Vasylievskaya Deputy editor: Tatiana Klyueva ([email protected])Advertising: Olga Lukina ([email protected])
YOU ProfessionalRussian edition of international hair fashion magazine
Editor-in-Chief: Marina BelyakovaArt-Director: Alexander Krasheninnikov ([email protected])Advertising: Svetlana Osipova ([email protected])
Novosti v Mire Kosmetiki (News in the World of Cosmetics) Popular periodical for everybodyinterested in perfumery and cosmetics
Editor-in-Chief: Nina Popova ([email protected])Project manager: Nadezhda Antonova ([email protected])Advertising: Olga Puginskaya ([email protected])
Kosmetichesky Rynok SEGODNYA (Cosmetic Market Today) The first in Russia magazine containing business-oriented information on perfumery and cosmetics industry
Editor-in-Chief: Anna Dycheva-SmirnoffDeputy editor: Yana Krupenina ([email protected])Advertising: Natalia Radchenko ([email protected])
Cosmetics In RussiaThe first edition on tendencies in Russian market for perfumery and cosmetics in English
Editor-in-Chief: Anna Dycheva-SmirnoffEditorial director: Elvira Zotova ([email protected])Advertising: Elena Yakovleva ([email protected])
