NMIMS Distance PGDM - College Vidya

NMIMS Distance PGDM

Specialization wise Syllabus

Post Graduate Diploma in Banking & Financial Management

Semester-1 Subjects Credits

1 Management Theory & Practice 4

2 Organizational Behavior 4

3 Business Economics 4

4 Corporate Social Responsibility 4

5 Information System for Managers 4

6 Business Communication & Etiquettes 4


1 Marketing Management 4

2 Financial Accounting 4

3 Essentials of HRM 4

4 Strategic Management 4

5 Operations Management 4

6 Written and Oral Communication 4


1 Commercial Banking System & Role of RBI 4

2 Cost & Management Accounting 4

3 Investment Decisions in Banking 4

4 Retail Banking 4

5 Financial Institutions & Markets 4

6 Marketing of Financial Services 4


1 International Banking & Foreign Exchange Management 4

2 Corporate Finance 4

3 Advances and Credits 4

4 Insurance & Risk Management 4

5 Business Law 4

6 Project 4

Semester I

1. Management Theory & Practice

Syllabus

Evolution of Management

• Introduction, History of management

• Industrial Revolution

• Forces behind management thoughts

• Approaches of management- Classical approach, Modern approach

• Major contributors- Charles Babbage, Frederick W. Taylor’s theory of scientific management,

Henry Laurence Gantt, Henri Fayol’s administrative theory, Robert Owen, Max Weber’s theory

of bureaucracy, George E. Mayo

• Recent development in management

• Lean Production or JIT

• 5 S system

• Six Sigma

• Kaizen

Nature of Management

• Definition Nature and Purpose of Management

• Management as Science

• Management as an Art

• Functions of Management

• Role of Management in Society

• Social responsibility of the business

• Social responsibility towards different interest groups

• Management administration and cultural values

• Management as a profession

Corporate Culture

• Corporate culture

• Components of corporate culture

• Conflict between corporate culture and administration

• Corporate culture and communication

• Human resource development and organisational culture

Structure of an Organisation

• Organisational designs

• Six Box organisational model

• Matrix or Mixed model

• ETZIONI organisational theory

• Factors influencing organisational design

Business Communication

• The concept, Need and Significance of communication

• Types of business communication- Internal and External communication, Formal or Informal

communication, Verbal and non-verbal communication

• Tools of business communication

• Role of business communication in an organisation

• Benefits of business communication

• Limitations of business communication

Managerial decision making

• Concept & Process of managerial decision making

• Centralization & Decentralisation

• Types of managerial decisions

• Importance of managerial decision making

• Information technology and managerial decision making

Leadership

• Meaning, Types, Styles of leadership

• Balance between leadership and management

• Role, Functions, Importance and leadership

• Leadership and team work competency

• Leadership and group decision making

Motivation

• Meaning, Need of Motivation

• Theories of Motivation

• Traditional Theories

MASLOW NEED HIERARCHY MODEL

HERZBERG’S MOTIVATION-HYGIENE MODEL

• Modern Theories

ERG Theory

McClelland's Theory of Needs

Equity Theory of Motivation

• Techniques for stimulating creativity

• Motivating Individuals

• Motivating Groups

Change Management

• Meaning, Objectives of change management

• Change management and organisational development

• Forces of change

• Resistance to change

• Managing resistance to change

• Role of leaders in Change Management

Management Information System

• Information technology and management

• Data and Information

• Expert System

• Decision support system

• Group Decision support system (GDSS)- Components, Model of GDSS

• Advantages of GDSS

• Disadvantages of GDSS

2. Organizational Behavior

Syllabus

Introduction to Organizational Behavior

• Defining Organization Behavior

• History of Organizational Behavior

• Scope of Organization Behavior

• Importance of Organization Behavior

• Features of Organizational Behavior

• Approaches to Organizational Behavior

• Classical Approach

• Neo-Classical Approach

• Modern Approach

• Opportunities and Challenges of Organizational Behavior

• Scientific aspects of Organizational Behavior

Understanding Individual Behavior

• Individual Behavior

• Biographical Attributes

• Ability

• Values

• Attitudes

• Job Satisfaction

Personality

• Definition of Personality

• Stages of Personality Development

• Freudian Stages

• Erikson Stages (Neo Freudian Stages)

• Adult Life Stages

• Determinants of Personality

• Theories of Personality

• Psychoanalytic Theory

• New Freudian Theories

• Trait Theories

• Social Learning Theory

• The Self Theory

• Significant Personality Traits affecting Organizational Behavior

Perception

• Definition of Perception

• Importance of Perception

• Perception Process

• Perceptual Selectivity

• Factors Influencing Perception

• Impression Management

• Perception of Self-Image and Behavior

• Managerial Implications of Perception

• Managing the Perception Process

Learning

• Significance of Learning

• Theories of Learning

• Classical Conditioning Theory

• Operant or Instrumental Conditioning Theory

• Cognitive Learning Theory


• Meaning of Reinforcement

• Learning through Reinforcement

• Organizational Reward System

• Administering Reinforcement

• Impact of Punishment

Motivation

• Meaning of Motivation

• Characteristics of Motivation

• Different Motives of Motivation

• Primary Motives

• General Motives

• Secondary Motives

• Motivational Approaches


• Maslow’s Need Hierarch Theory

• Herzberg Two Factor Theory

• Achievement Motivation Theory

• Goal Setting Theory

• Vroom’s Expectancy Theory

• Porter’s Performance Satisfaction Theory

• Motivation in Practice

Leadership and People Skills

• Definition of Leadership

• Significance of Leadership

• Managers vs. Leaders

• Leadership Theories

• Behavioural Theories

• Trait Theories

• Contingency Theories

• Pitfalls of Leadership

• Emotional Intelligence

• Styles of Leadership & their Impact on Employees

Groups and Teams

• Group Dynamics

• Features of Groups

• Importance of Groups

• Types of Groups

• Formal Groups

• Informal Groups

• Understanding Group Processes

• Formation of Groups

• Theories of Group Formation

• Propinquity Theory

• Homan’s Theory

• Balance Theory

• Exchange Theory

• Concept of Teams

• Difference between Groups and Teams

• Problems in Teamwork

• Creating Effective Teams at workplace

Conflict Management

• Understanding Conflicts

• Sources of Conflict

• Positive and Negative Aspects of Conflicts

• Functional Conflicts

• Dysfunctional Conflicts

• Types of Conflict

• Inter-personal conflict

• Intergroup conflict

• Conflict Resolution and Management

• Encouraging Functional Conflict for Organizational Effectiveness

Power & Politics in Organizations

• Understanding Power

• Difference between Leadership & Power

• Sources of Power

• Identifying the Sources of Power in an Organization

• Power Tactics

• Power in Groups

• Politics within Organizations

• Factors Contributing to existence of Politics

• Role of Politics in Determining Organization Culture

• Importance of Personality Development for Encountering Politics

3. Business Economics

Syllabus

Introduction to Business Economics

• Meaning and Scope of Economics

• Significance

• Distinction between Economics and Business Economics

• Microeconomics and Macroeconomics

• Laws of Economics- Nature, Application, Assumptions

• Economic Statics and Dynamics

• Economics and Business Decision Making

• Social Accounting- Gross National Product-Concept and components

• Business cycles

• Inflation- Definition, Characteristics and types

Demand Analysis

• Meaning and types of Demand

• Determinants of Demand- Factors Influencing Individual Demand, Factors Influencing Market

Demand

• Law of Demand- Demand Schedule, Demand Curve, Demand Function , Assumptions in Law of

Demand, Exception to Law of Demand

• Shift and Movement along Demand Curve

Supply Analysis

• Concept of Supply

• Determinants of Supply

• Law of Supply- Assumptions and Exceptions

• Expansion and Contraction of Supply

• Increase and Decrease in Supply

• Market Equilibrium: Demand and Supply Equilibrium- Determination of Market Price, Shifts in

Market Equilibrium

Consumer Demand Analysis

• Concept

• Utility as a Basis of Consumer Demand- Total Utility, Marginal Utility

• Law of Diminishing Marginal Utility

• Cardinal Utility Approach- Neo Classical Approach

• Ordinal Utility Approach –Indifference Curve Analysis

• Assumptions of Ordinal Utility

• Indifference Curve- Meaning, properties and Criticism

• Marginal Rate of Substitution

• Concept of Budget Line – Slope and Shifts in Budget Line

• Consumer Equilibrium Effects

• Revealed Preference Theory

Elasticity of Demand and Supply

• Price Elasticity of Demand

• Different Types of Price Elasticity- Elastic Demand, Inelastic Demand, Relatively Elastic Demand,

Relatively Inelastic Demand

• Measurement of Price Elasticity

• Factors Influencing Price Elasticity of Demand

• Significance

• Income Elasticity of Demand

• Cross Elasticity of Demand

• Advertisement Elasticity of Sale

• Elasticity of Supply

Demand Forecasting

• Concept and need of Demand Forecasting

• Factors

• Steps and Limitations

• Techniques - Survey methods, Statistical methods

• Criteria for Good Demand Forecasting

Production Theory

• Concept and factors of production

• Production Possibility Curve

• Production in the Short and Long Run

• Total Product, Average Product and Marginal Product

• Production Function

• Law of Diminishing Returns- Significance, Optimal Employment of Factor of Production

• Isoquant curves - Forms

• Marginal Rate of Technical Substitution

• Elasticity of Substitution between Factors

• Iso-cost Curves

• Producer’s Equilibrium- Equal Product, Expansion Path

• Returns to Scale- Increasing, Constant, Diminishing

• Different Types of Production Functions- Cobb-Douglas Production Function, Leontief

Production Function, CES Production Function

Cost and Revenue Analysis

• Concept of Cost

• Different Types of Costs- Opportunity costs, Accounting Costs, Economic costs, Business Costs,

Full Costs, Explicit Costs, Implicit Costs Fixed Costs, Variable Costs, Incremental Costs

• Short Run and Long Run Costs of Production

• Short Run and Long Run Average Cost and Long Run Total Cost

• Short Run and Long Run Marginal Costs

• Deriving Cost Schedule from Production Function

• Economies and Diseconomies of Scale

• Economies of Scope

• Concept of Revenue- Average Revenue, Marginal Revenue

• Relationship between Total Revenue and Marginal Revenue

• Relationship between Average Revenue and Marginal Revenue

Market Structure

• Defining Market

• Types of Market Structures- Pure Competition, Perfect Competition, Imperfect Competition,

Monopolistic Competition, Oligopoly, Monopoly

• Profit Maximization in the Short Run and Long Run

• Determinants and Measurement of Market Power

Market Failure

• Meaning of Market Failure

• Price Regulations

• Market Failure and Need for Regulation

• Regulations and Market Structure

• Price Regulation and Firm Behavior

4. Corporate Social Responsibility

Syllabus

CSR and Globalisation

• Globalization and Its Impact

• Sustainable Development

• Role of Business in Sustainable Development

• Millennium Development Goals and UN Post- 2015 Development Agenda

• India and MDGs

• Indian Companies Act 2013 and CSR

Corporate Stakeholders

• Business and Society

• Business Organizations as Systems

• From Shareholder Theory to Stakeholder Theory

• Stakeholder Engagement

• Dynamic Environment of Business

CSR

• History of CSR in India

• Emerging CSR Trends

• Theories of CSR

• The Pyramid of Corporate Social Responsibility

• Changing Trends: Philanthropy – Strategic Philanthropy – CSR

• Arguments against CSR

• The Business Case for CSR

• Importance of CSR for India Contemporary Drivers for CSR

CSR Strategy

DEVELOPING A CSR STRATEGY

• Steps in Designing CSR Strategy

IMPLEMENTING CSR STRATEGY

• Implement CSR Commitments

• Areas of CSR Implementation

• CSR at Market Place

• CSR at Workplace

• Environmental CSR

• CSR with Communities

• CSR in Supply Chain

• Types of Interventions

• Strategic Partnerships with NGO

CSR MONITORING AND MEASUREMENT

• Focus of Measurement

• Social Auditing

• What is Monitoring? Internal and External

REPORTING FOR CSR

Importance and Benefits of Reporting

• Formats of CSR Communication and Reporting

• The Reporting Team

ROLE OF GOVERNMENT AND VOLUNTARY CODES IN CSR

• Role of Government

• Government Support at International Level

• Voluntary Codes in CSR

CORPORATE ETHICS AND GOVERNANCE

• Corporate ethics

• Ethics and Functional Areas of business

• What is Corporate Governance?

• Constituents of Corporate Governance

• The Corporate Governance Debate

• Theories of Corporate Governance

• Responsibilities of Corporate Governance

• Global Growth of Corporate Governance

• History of Corporate Governance in India

• The Current State of Corporate Governance in India

• Board Composition in India.

• Corporate Governance: Need to Strengthen

• Corporate Governance and CSR

• Corporate Disclosures & investor protection in India

•

5.

Current CSR Bill and its impact on the society

Information System for Managers

Syllabus

Introduction to Information System

• Meaning of Information ,Difference between Data and Information, Definition, Importance of

Information for Organizations

• Concept of System , Need

• Evolution of Information System , Functions , Framework,

• Information and Control Systems

• Computerized Information System

• Business Process Design , Modelling

• Business Process Re-engineering

• Management of Information Systems

Components of Information Technology

• Hardware Concepts, Software Concepts, Operating Systems, Programming Languages ,

Readymade Packages and their Operating Systems

Networking Concepts

• Meaning of Networking, Need for Networking , Advantages and Disadvantages of Networking,

Characteristics

• Hardware and Software for Networking, Concepts , Types

• Bluetooth as Wireless Technologies - RFID

• Network Models

• Applying Communication Networks – Intranet, Extranet, Internet

Database Management

• Meaning of Database ,Types

• Database Management , Objectives , Functions , Major Components , Database Models

Types of Information Systems

• Different Types of Information Systems

• Operations Support Systems , Transaction Processing Systems (TPS), Process Control System

(PCS), Enterprise Collaboration System (ECS)

• Management Support Systems , Management Information System (MIS), Decision Support

System (DSS), Executive Information System (EIS)

• Functional Information Systems

• Other Types of Information Systems, Expert System , Knowledge Management System

(KMS),Strategic Information System (SIS),Business Information System (BIS), Integrated

Information Systems

ERP

• Defining ERP , Evolution of an ERP System, Benefits , ERP Implementation

• Reasons for the Failure of ERP Implementation

Electronic Data Interchange (EDI)

• Introducing EDI , Standards of EDI

• Transmission Modes of EDI : VAN ,Internet/AS2,Web EDI

• Disadvantages of EDI

Data Warehousing, Data Mining, and Business Intelligence

• Data Warehousing , Need , Goals, Constituents

• Definition of Data Mining, Parameters, Working

• Types of relationships

• Architecture of Data Mining, Functionalities

• Classification on Data Mining system

• Meaning of Business Intelligence, Evolution , Importance

Decision Support System (DSS)

• Introducing Decision Support System (DSS)

• Evolution , Components , DSS Architecture

• Analytical Models in DSS

• Characteristics , Types , Tools and Technologies Supporting DSS

• DSS and Outsourcing

• Group Decision Support Systems

Customer Relationship Management (CRM)

• Define CRM , Components of CRM, Three Phases of CRM, Benefits and Challenges of CRM, New

Trends in CRM

Supply Chain Management (SCM)

• Meaning of Supply Chain , Define SCM, Objectives of SCM, Components of SCM, Difference

between Logistics Management and SCM, Scope , Benefits and Challenges of SCM, New Trends

in SCM

Building and Deploying an Information System

• Architecture of an Information System

• Software Development Lifecycle

• Software Development Models : Waterfall model, Prototype model, Incremental model, Spiral

model

• Requirement Analysis & Design Considerations

• Software Testing

• Deploying an Information System

Managing Information Systems

• Infrastructure Management

• Maintenance of Information Systems

• Management of Changing Requirements

• Incidence Handling

• Disaster Recovery and Business Continuity Planning

6. Business Communication & Etiquettes

Syllabus

Communication in workplace

• Role of communication in business- Peter Drucker

• Why business needs to communicate

• Importance of communication skill to you

• Forms of communication

• Formation and sending of response

• 7 C’s of good communication skills

• Barriers to communication

• Communication Skills --- Verbal and Non-verbal

• Organisational communication--- internal and external including PR

Fundamentals of business writing

• Adaptation and selection of words

• Use of familiar words

Adapting to multiple readers

Indirectness in persuasion and sales messages

• Determining the persuasion

• Gaining attention in the opening

• Making the request Clear and positive

Public speaking and oral reporting

• Making formal speeches

• Defining oral report

• Differences between oral and written reports

• Planning the oral report

• Telephone communication

Technology enabled Communication

• Using technology in communication tasks

• E mails

• Tools for constructing messages

• Computer tools for gathering and collecting information

Personal etiquettes and grooming for corporate

• Eye contact

• Body language

• Handshake

• Business card etiquette

• Work habits- punctuality, prioritize your work, stay positive, Bring solution etc

Aspects of Communication

• Cultural aspects of communication --- intercultural and multicultural

Ethical and Legal aspects

Semester II

1. Marketing Management

Syllabus

Introduction to Marketing: Evolution of Marketing Understanding the Marketing Process: Marketing Mix Marketing Concepts, Customer Value and Satisfaction Marketing Environment: Impact on the Strategic Planning Process Understanding Consumer Behaviour Understanding Industrial Buyer Behaviour Analyzing Industry and Competition Competitive Advantage and Core Competence Marketing Strategy Market Segmentation and Targeting Demand Measurement and Sales Forecasting Product and Product Life Cycle Brand and Brand Equity New Product Decisions Distribution Channels and Logistics Pricing Decisions Marketing Communication: Advertising and Promotion

2. Financial Accounting

Syllabus

Balance Sheet Accounting Process: Journal, Ledger and Trail Balance Corporate Accounts: Format of Company Accounts Cash Flow Statement: Preparation, Analysis and Implications Financial Statements Reporting As per Accounting Standards: AS 1 and 2 Financial Statements Reporting As per Accounting Standards: AS 6 and 9 Financial Statements Reporting As per Accounting Standards: AS 13, 17, and 20. Financial Analysis: Trends, Common Size, Ratios

Management Analysis and Discussion Comparison: IFRS, GAAP, Indian Accounting Standards Financial Statement Analysis

3. Essentials of HRM

Syllabus

Objectives of HRM, Scope of HRM, Evolution of HRM, HRM functions, Challenges, Personnel Management Job analysis, Information collection for job analysis, Job description and Job specification, Job design Human Resource Planning: need, objectives, process and problems Recruitment – sources and methods, Selection – process, induction and outsourcing Competency Mapping – developing competency models, uses; Assessment Center: history, measurement tools, difference between assessment center and development center Performance appraisal: process, methods, benefits, problems; Coaching and Mentoring: process and implementation Potential Appraisal: purpose and techniques; Career Planning: meaning and process; Succession Planning: meaning, pros and cons HR Audit: Objectives, role, significance, process, pros and cons; HR Accounting: methods, pros and cons; HR Information Systems: application, pros and cons Human Resource Development System: need, functions, systems, HRD process, HRD effectiveness, Strategic management & HRM Training and Development: training and education, stakeholders in training, need for training and development, training and learning organisations, process of training, cross cultural training, team training, orientation training Compensation and Rewards: need for compensation, uses, components of compensation, industry compensation, international compensation, fringe benefits & FBT, reward management – goals, reward systems, recognition

4. Strategic Management

Syllabus

Evolution and basic concepts, Vision, Mission and business definition Contributions by Mintzberg, Ansoff, Porter and Prahalad, Gary Hammel Environment survey and appraisal – Industry and competitive analysis – Dominant economic features, strength of competition and competitive forces.

The Strategic Management Process – Situation analysis, Formulating Corporate Level Strategy, Portfolio Strategy. Formulating Business Level Strategy – Porter’s Competitive Forces and Strategies, Cooperative Strategies. Strategic implications of five competitive forces, Evaluating company resources and competitive capabilities, Competencies, core and distinctive competencies and competitive advantages. Formulating Functional level Strategies – Putting strategy into action‐leadership‐structural design, Information and control systems, human resources – Implementing global strategies. Corporate goals and strategic gap, Five generic strategies (Porter’s model) Managing internal organization for Strategy implementation

5. Operations Management

Syllabus

Operations Management (An Overview) Operations Function Operations Management in Manufacturing and Service Sector Types of Production Systems Plant Location Plant Layout – Service Facility Layout, plant Maintenance and TPM Productivity Indices, Productivity Enhancement Techniques Manufacturing Economics (BEA) Inventory Management Total Quality Management – Definition, Concept, Eight Building Blocks, Seven Wastages & Pillars of TQM Theory of Constraints

6. Written and Oral Communication

Syllabus

Modes of Written Communication

• Business writing style

• Types of messages and techniques

• Letters

• Memoranda and Email messages, SMS texting

• Press release

• Reports

• Proposals

• Minutes and notes

• Internet as communication medium --- websites, advertising, blogs etc

Grammar and Style

• Verbs –[tenses; active and passive voice; Subject-Verb Agreement; Negative and Interrogative

formation]

• Nouns, Noun Phrases, Pronouns

• Modifiers --- [adverbs, adjectives, dangling modifiers]

• Concord; Parallel structure,

• Avoiding gender bias

• Writing Tactfully

• Punctuation

• Numerals

Oral Communication

• Characteristics of spoken language --- Features of oral communication --- Skills and self

management

• Voice Dynamics (with voice CD) -- Self presentation --- Body language

• Listening skills

• Preparing and Making Presentations

• Meetings and GD skills

• Interview skills

• Dialogue skills (negotiation)

• Telephone, Tele-conferencing

Semester III

1. Commercial Banking System & Role of RBI

Syllabus

Structure of Indian Financial System, Central Bank‐Regulatory framework SWOT analysis of commercial Banks and challenges before commercial Banks Business environment of Commercial Banks, Definition of Customer and Banker. Various deposit schemes and customers Rights and duties of Bankers, Negotiable instrument act and various methods of granting advances viz Cash credit, bills discounting and term loan finance, Various forms of financing methods under non fund based limits viz Bank guarantees and letters of credits etc. Appraisal of Fund Based limits and non fund based limits viz ratio analysis, MPBF method of assessing working capital requirement. Method of assessing non fund based limits To discuss case study on working capital assessment and appraisal of Term loan appraisal Various types of charges for creation of securities and Monitoring of advances Balance sheet management and Profit and Loss Management Management of Non performing assets Capital Adequacy under Basel II guidelines, Asset Liability Management and various other risk mgmt

2. Cost & Management Accounting

Syllabus

Basic Cost Concepts: Cost Classification; Elements of costs – Material & Labour Elements of costs – Overheads Absorption Traditional vs. Activity Based Costing Methodology; Transfer Pricing Costing Systems: Process Costing – Joint Products; By Products; Marginal Costing and Absorption Costing Costing and Short‐run Alternative Choices: Make or Buy/Limiting Factors; Continue or Shot Down; Relevant Costs & Strategic Cost Management Control Systems: Long Range and Short Range Planning; Elements of Budgeting; Standard Costing – Variance Analysis; Corporate Performance Measurement System; Pricing Decisions

3. Investment Decisions in Banking

Syllabus

BASEL I & II and Role of RBI vis‐à‐vis Investment Decisions Role of Commercial Banks and Investment Banks Investment Decisions relate to Asset side of a Bank which includes following: Investment in SLR/Non‐SLR Securities, Investment Valuations, Maintenance of CRR, Corporate Banking, Retail Banking – Housing/Auto Loans/Consumer Durables/Personal Loans including Educational Loans, MSME Financing, Project Financing (including Infrastructure financing), Priority Sector Lending, Export Finance, Import Finance Leasing Credit Rating Non‐fund based Facilities such as Letter of Credit and Bank Guarantee Risk Management through Derivatives and Securitization

4. Retail Banking

Syllabus

Introduction to Retail Banking: Main Subsets of Retail Banking, Consumer Banking (meaning and characteristics), Change in Banker’s Perception About Retail Banking, Retail Banking As Risk Diversification Tool, Differences Between Retail Banking, Private Banking & Priority Banking, Advantages of Retail Banking Participants in Retail Banking in India: Unorganised Sector, Commercial Banks, Private Banks, Foreign Banks, Regional Rural Banks, Co‐operative Societies Retail Banking Upswing: Reasons for Upswing in Retail Banking, Threats of Retail Boom, Importance of Retail Banking of Indian Economy, Other Sources of Retail Finance Customer Service: Banker – Customer Relationship, Duties and Rights of a Banker, Goiporia Committee, Implementation of Various Measures by Banks, RBI Instructions on Customer Service, banking Ombudsman Scheme, Customer Grievance Redressal System, Consumer Service – Nomination Facility, Customer needs assessment Retail Banking Products: Deposits 9types, account opening/closing procedures, premature closure, interest rate application, renewal of deposits, settlement of claims), Loans and Advances (Meaning, types with merits and demerits), Financial Inclusion, Priority Sector, Securitisation of Retail Loans, Appraisal of Retail Leans, Money Products (Types, Characteristics, Credit Cards, Debit Cards, Cheque Cards, Change Cards, Smart Cards, Demat), Product Management in Retail (Concept of Product Management, Role of innovation in product designing, Positioning, Segmentation, Product Enhancements, Feedback, Branding, Promotions and schemes) Technology and Retail Banking: ATM Banking, Internet Banking and Mobile Banking,

ECommerce, RBI’s Financial Sector Technology Vision Document, Electronic Fund Transfer/Electronic Clearing System Marketing Management of Retail Banking Products: Marketing Strategy in Banks, Relationship Marketing, Selling Through Internet, Direct Marketing, Marketing of Services, Customer Satisfaction, Sales Team in Banks, Direct Sales Distribution Management: Need for Distribution Management in Banks, Participants in the channel system, Channel Selection and Channel Management, Monitoring Channel Partner Personal Banking: Concept of Personal Banking, Personal Banking in Indian Banks, Personal Banking in New Generation Bank, HNI Products, Non Resident Indians & Their Accounts with Indian Banks, Investment Opportunities Available to NRIs in India Credit and Risk Management: Types of Risks Faced by Banks, Impact of Retail banking on Bank’s Risk Profile, Indicators of Risk, Risk Measurement, Management of Risks in Banks, Risks involved in Various Segments of Retail Loans, Operational Risks Management Strategies, Disaster Recovery Management NRI Banking and Investment Opportunities: Criteria for being recognized as an NRI, Facilities available to NRIs for investment in India, Government policies for investment by the NRIs, Other investment options for the NRIs. Regulations Pertaining to Retail Banking: Need for Regulation in Banking, Internal Regulation, Business Facilitator Model, External Regulation, Capital allocation and risk assignment norms, RBI’S Financial Sector Technology Vision Document, Business Continuity Management Recent Trends in Retail Banking: Tax Matters, 24 hour Banking, Dematerialization, Mutual Fund Issues/Challenges to Retail Banking in India: Mandate to increase organic revenue growth through superior cross‐sell and customer retention, Interest rate risk, Issue of money laundering, Competition in retail banking, The urge to merge, Impact of BASEL‐II norms, Objection to outsourcing, Imbalance in bank C‐D & I‐D Ratio, Competition from Mutual Funds, Mobilisation of cheap deposits.

5. Financial Institutions & Markets

Syllabus

International Financial System versus Indian Financial System Impact of Liberalization of Financial Institutions and Markets Institutions, Role, Types (Regulatory and Funding), Regulatory Theory, State Intervention Functions of important regulators in India – RBI, SEBI, IRDA, FMC Detailed Discussion on Institutions: Banks, Non Banking Financial Companies, Development

Financial institutions, Mutual Funds, Insurance Companies, Venture Funds etc. – Fund‐based and Fee based services offered by banks Markets: Capital and Money, Debt and Equity, Commodity Exchanges, Currency Markets Primary and Secondary markets, Role of Markets, Anomalies, Bubbles, Petersberg Paradox, Information Economics. Monetary Policy, and Interest Rate and Exchange Rate Dynamics, Risk Management in Financial Institutions‐Basle Norms‐Instruments: Plain Vanilla to exotic, riskhedging instruments. – Derivatives

6. Marketing of Financial Services

Syllabus

Segmentation, Targeting, Promotion Distribution Corporate Banking and Financing Retail Banking and Retail Financing (Housing, Auto Loan and Consumer Durable Financing) Building a Client Portfolio, Cross Selling, Relationship Management. Negotiation Skills B2B Marketing Online Marketing Consumer Protection Act (COPRA) to the Extent it relates to Financial Services

Semester IV

1. International Banking & Foreign Exchange Management

Syllabus

Foreign Exchange Management Act (FEMA 99) – Salient features – Differences between FERA73 & FEMA99 – Authorised Dealers in foreign Exchange – Role Foreign exchange Dealers Association of India (FEDAI) – Money changers Role of Correspondent banking – Operations in Nostro, Vostro, loro and Mirror A/Cs – Swift, Chips, Chaps, Fedwire – Forex clearing by CCIL Foreign Exchange Markets – Structure of the market – Types of transactions – Direct/Indirect Quotations – Cross rates – Merchant Rates – TT Buying/bill buying – TT Selling/Bill selling – FEDAI Rules – International Remittances

Factors Affecting spot Exchange Rates – Financial, Political & Economic – Forward rates – Premium/Discount – Factors affecting forward rates Dealing Room operations – Functions of Front office – Back Office – mid office – Exchange position/cash position – Day light/overnight limits Funds Management by dealers – Integrated Treasury Operations – Money and Forex Market coordination – Use of Forex Swaps NRI Accounts – Indian rupee and foreign currency accounts – NRO, NRE, FCNR(B) A/cs – Features Basics of derivatives – Forward Rate agreements – Options, IRS, Currency swaps – Currency Futures – Its nature & feature Exchange Rate System – Role of IMF – Fixed/floating exchange rates – Managed floating – Emergence of Euro as a single common currency Financing of Foreign Trade – Modes of payments in foreign trade – Pre‐shipment and Post- shipment credits – Assessment of export/import Finance – Documentary Credits – variants of Letters of credit – Shipping documents – Uniform Customs & Practice for documentary credits – UCP600. Managing Foreign Exchange Risks – Hedging – Transaction/Translation Exposures of firms Functions of ECGC – Exporter’s Policies – Guarantees to banks – Claim settlement procedures Exim Bank – Forfaiting of bills – Export credit services – Value added services – Euro Markets – Euro loans – Syndication – International Bonds – Euro commercial Papers – Medium Term Notes – ADR/GDR issues – FDI/FII in India – Role of RBI and Authorised dealers

2. Corporate Finance

Syllabus

Fundamental valuation concepts: Time value of money – Importance; Discounting, Compounding; Future value, Present value, annuity Capital Budgeting: The Capital budgeting process; Investment Decision criteria – Traditional techniques – ARR, Pay back – Discounted Cash Flow techniques – NPV, IRR, Profitability index – Popularity and usage of capital budgeting techniques – Ranking conflict, Multiple IRRs, Mutually exclusive projects, Capital rationing, Sensitivity analysis Working Capital Management: Working capital – overview – Determinants of working capital, Need of adequate working capital, operating cycle; Cash Management; Receivables management; inventory management Capital Structure and Leverage: Leverage – Business risk‐operating leverage, Financial riskfinancial leverage, Total leverage, Break‐even point; Cost of Capital – Equity, Debt, Overall cost

of capital‐weighted average cost, marginal cost; The capital structure decision – Theories of capital structure – Net Income, Net operating income, MM approach Dividend Policy: Forms of rewarding shareholders – dividend, rights, bonus shares; Factors affecting Dividend payout policy; Dividend Policies – residual dividend approach, stable dividend policy, target payout ratio, share repurchase; Relevance of Dividends – Walter’s model, Gordon’s model, MM Hypothesis Long‐term Sources of Finance: Equity – Public issue, rights, private placement – Primary market – mechanics; Debt – Debentures, Bonds – Public issue – mechanics, rating – Loans from Financial institutions; Venture capital finance, mezannine debt, Lease finance, Overseas ADRs/GDRs, ECBs

3. Advances and Credits

Syllabus

Principles of bank lending – Liquidity, Safety, Security and Profitability Brief note on various committees on loans and advances Methods of lending – Cash Credit, Overdraft, Bill Discounting Types of Loans – Priority sector – Agriculture, SME, Micro Finance etc.; Export credit; Retail loans – Housing, Auto, Consumer, Durables, Educational, Personal and Reverse Mortgage; Working capital loans; Term loans and Project finance Methods of Working Capital Assessment – Turnover Method, Projected Balance Sheet Method can Cash Budget method Secured and Unsecured Advance Types of Securities – Primary and Secondary/Movable and Immovable/Types of charges (Hypothecation/Pledge/Mortgage/Assignment) over these securities (including charges to be registered with registrar of Companies and Documentation) RBI directives on all types of advances – Exposure norms, targets, Sub‐targets, Margin, Interest rates, Security etc. Letters of Credit and Bank Guarantee Rating and Pricing of loans

4. Insurance & Risk Management

Syllabus

Risk – Risk identification evaluation, Property and liability Loss exposures, Life, Health, and Loss of Income exposures and non‐insurance risk management techniques. Selecting and Implementing Risk Management techniques.

Property and liability risk Management – Risk Management of commercial property, Business liability and risk management insurance – Worker’s compensation and alternative risk managing. Risk Management of Auto owners – Insurance Claims – the need for insurance‐personal automobile policy‐personal automobile rating – premium and death rates‐cost containment- advances in driver and auto safety. Risk Management of home owners policy coverage‐perils covered by the policy‐flood Insurance‐personal articles floater‐personal risk management. Loss of Life – types of life insurance – tax incentives for life insurance – Life insurance contract provisions. Loss of Health – health insurance providers – mechanics of cost sharing – health expense insurance – disability income insurance – health insurance policy provisions – health care reforms. Annuities – structure of annuities – annuity characteristics – annuity taxation. Employees benefits – health and retirement benefits. Life and General insurance industry in India – IRDA Act – Investment norms – Protection of policy holders Interest.

5. Business Law

Syllabus

The Indian Contract Act, 1872: Evolution of Contract Act its meaning, essentials of a valid contract; nature of contract distinction between contractual obligation and legal obligation, agreement, to sell, requisite of a valid contract, offer and invitation to offer, modes of acceptance, communication of offer, express and implied terms, standard forms of contract, exclusion clauses, kinds of agreement, valid, void and voidable agreement; unilateral, bilateral and international contracts; Validity‐kinds of mistake, mistake of law and fact‐and the remedies thereof available, Misrepresentation of material fact, fraudulent and innocent misrepresentation and the remedies available, coercion and undue influence the effects and the remedies available to the aggrieved. Undue influence the effects and the remedies available to the aggrieved person; Consideration‐ Past, Present and Future, essential of valid consideration, sufficiency of Consideration, consideration and promissory estoppels, Privity of Contracts and of Consideration; Capacity to contract‐Minor, Lunatic and enemy; unlawful and illegal agreement, Agreement void under the Statue. Quasi Contracts; Termination and discharge of contract: Performance of contract, Different modes of discharge of contract, Performance as to place, time, joint performance of promises, apportionment of payments. Discharge by agreement, Novation and assignment, remission of performance, discharge by frustration‐when plea of frustration is admission and the rights and liabilities of the parties when frustration operates; Breach of Contract‐breach and anticipatory breach of contracts, damages and specific relief, types of damages and their remedies available to the aggrieved person; Indemnity and guarantee‐ Parties to contract of indemnity and guarantee; Difference

between indemnity and guarantee, surely and indemnifier, specific guarantee and continuing guarantee; Rights of the indemnified, surety right against principal debtor and Co‐surety; Bailment, Pledge and Finder of Goods‐ Nature and essential features of bailment and pledge, bailment for reward gratuitous bailment, bailee’s duty, pledge as a special kind of bailment. Pawnee’s right against the pawner and Pawners right against the Pawnee. Finder of goods as quasi as quasi bailee, duties of finder of goods and his rights and liabilities for reward, sale; Law of agency‐Agency and other forms of Contract, Types of Agencies like by holding out, operation of law, estoppels, express, implied, Sub‐agent, substituted agent and ratified, Relationship of principal and agent, Rights and liabilities of the Agent against third party, Rights and liabilities of the Agent against Principal, undisclosed Principal and the rights and liabilities to the parties. Termination of agency and its modes. The Indian Sale of Goods Act, 1930: Essentials of a contract of sale; sale distinguished from agreement to sell; Bailment; contract for work and labour and hire‐purchase; Consitions and warranties; Transfer of title by non‐owners; doctrine of caveat emptor; performance of the contract of sale; Unpaid seller‐his rights against the goods and the buyer. Partnership Act, 1932: What constitutes a partnership deed and types of partnership, legal position of a minor partner and his rights and liabilities; Distinction between partnership firm, Co‐ownership joint Hindu family and joint stock companies, legality of the partnership firm, types of partners; Express and implied authority, scope of implied authority, Rights and liabilities of a partner against third party and other partners; Rights of newly admitted partners, retiring and deceased partners, registration of and dissolution of partnership forms; Overview of the Limited Liability Partnership Act, 2008. Negotiable Instruments Act, 1881: Features of promissory notes, bills of exchange, hundis, cheques, bank drafts, traveler’s cheque and the rights and duties of various parties to these instruments; Law of presentment of these instruments, honor and dishonor of negotiable instruments, material alteration, noting and protesting. Law relating to foreign bills their noting and protesting etc; Law relating to payment of customer’s cheques of paying banker‐rights and duties, overdraft agreements, wrongful dishonor of cheques, stale cheques, forgery of cheques, liability due to negligence of parties and material alteration, payment in due course; Law relating to the collecting banker‐statutory protection, effects of negligence, role as a agent or holder in due course, precautions to be taken in collection of bills, cheques for the customers and third parties. Law of Carriage of Goods: The Carriers Act, 1865(1972)‐ Definition of contract of carriage of goods, classification of carrier‐common carrier, private carrier, gratuitous carrier, responsibility of common carrier and Bailee, rights of a common carrier, duties of a common carrier, liabilities of a common carrier, distinction between a common carrier and private carrier; Carriage of goods by Rail‐Railway Act, 1989‐ Maintenance of rate books for carriage of goods, Provision of rate risks, railway receipt, liability of railway administration from wrong delivery, responsibility of railway administration as career‐of goods, of animals, of luggage,

exoneration from liability in certain cases, delay or retention in transit, railway risk rate, liability for damages to goods in defective condition or defectively packed and liability after termination of transit; Carriage by Sea‐The Carriage of Goods by Sea Act, 1925 (amended in 1993), and the (Indian) Bill of Lading Act, 1856‐contract of affreightment, express and implied terms in a contractor of carriage by sea‐implied warranty of seaworthiness, implied warranty of commencement of voyage, Non-deviation of voyage, Shipper not to ship dangerous goods, bill of lading. Consumer Protection Act, 1986: Objective of consumer protection act 1986, definition complaint, consumer, contract of service and contract of service, consumer dispute, restrictive trade practice, defect, deficiency; Consumer protection council‐central consumer protection council, state consumer protection council, district consumer protection council; Redressal machinery, jurisdiction, complaint before them, district forum, sate commission, national commission, limitation period, administrative control, power of redressal agencies; Nature and scope of remedies under the act‐ appeals penalties proceeding before consumer forums and applicability of arbitration act. Competition Commission act, 2002: Definition‐acquisition, agreement, cartel, chairperson, commission, consumer, Director General, Enterprises, goods, member, etc., Anti Competitive Agreement, Prohibition of abuse of dominant position, Combination; Competition Commission of India‐Establishment, powers of them member, inquiry into certain agreement and dominate position of enterprises, Inquiry into combination by commission, procedure for enquiry of the complaints, Procedure for investigation of combination, appearance before commission, Power of the commission, ratification of orders, Execution of orders by the commission, Compensation in case of contravention, Competition appellate tribunal procedure and powers, execution of orders, and ability on contravention of orders, appeal to Supreme Court, power of the Central Government, MRTP (Monopolistic Trade Practice, unfair Trade Practice) & Restrictive Trade Practice. Right to Information Act, 2005: Salient features of the Right to Information (RTI) Act, 2005; Objective, Public Authorities & their Obligations; Designation of Public Information, Officers (PIO) and their Duties; Request for obtaining Information, Exemption from disclosure; Who is excluded; Information Commissions (Central & State) and their powers; appellate authorities; penalties, jurisdiction of Courts; Role of Central/State Governments. Other Laws: Workmen Compensation Act, 1923; Object, scope and major provisions including proceedings before the Commissioner, appeals, compliances, penalties, special provisions; Payment of Bonus Act, 1965; Object, application and major provisions; Exemption; compliances, offences and penalties; Employees Provident Funds Act, 1952; Application, major provisions, Exemption and compliances; Payment of Gratuity Act, 1972; Application, major provisions, Controlling Authority and the Appellate Authority, obligations and rights of employees and compliances; Minimum wages Act, 1948; Object and its scope, fixation,

payment of wages, Advisory Board, Central Advisory Board; Authority and claims, compliances, offences and penalties.

6. Project

1 | P a g e















PG Diploma in Business Management

2 | P a g e


1 Business Statistics 4

2 International Business 4

3 Organizational Theory Structure & Design 4


5 Consumer Behavior 4

6 Financial analysis & Management 4


1 Project Management 4

2 Services Marketing 4


4 Marketing Research 4

5 Business Law 4

6 Project 4

3 | P a g e

Semester I


Syllabus











• 5 S system

• Six Sigma

• Kaizen











Corporate Culture







4 | P a g e




















Leadership






Motivation






• Modern Theories

ERG Theory




5 | P a g e



Change Management










• Expert System






Syllabus










• Modern Approach




6 | P a g e



• Ability

• Values

• Attitudes


Personality



• Freudian Stages







• Trait Theories


• The Self Theory


Perception










Learning






7 | P a g e







Motivation




• Primary Motives

• General Motives

















• Trait Theories





Groups and Teams

• Group Dynamics


8 | P a g e


• Types of Groups

• Formal Groups

• Informal Groups






• Balance Theory

• Exchange Theory





Conflict Management
















• Power Tactics

• Power in Groups




9 | P a g e



Syllabus



• Significance







• Business cycles

• Inflation- Defnition, Characteristics and types

Demand Analysis



Demand




Supply Analysis







Market Equilibrium


• Concept


10 | P a g e
















• Significance





Demand Forecasting


• Factors




Production Theory










11 | P a g e

• Iso-cost Curves






• Concept of Cost












Market Structure

• Defining Market





Market Failure






12 | P a g e


Syllabus






• India and MDGs








CSR



• Theories of CSR






CSR Strategy








13 | P a g e








• Social Auditing


REPORTING FOR CSR























• Current CSR Bill and its impact on the society

14 | P a g e

5. Information System for Managers

Syllabus














Networking Concepts


Characteristics



• Network Models


Database Management










15 | P a g e



Information Systems

ERP























Trends in CRM




in SCM





model

16 | P a g e











Syllabus


















17 | P a g e










• E mails




• Eye contact

• Body language

• Handshake






18 | P a g e

Semester II


Syllabus



Syllabus

Balance Sheet Accounting Process: Journal, Ledger and Trail Balance Corporate Accounts: Format of Company Accounts Cash Flow Statement: Preparation, Analysis and Implications Financial Statements Reporting As per Accounting Standards: AS 1 and 2 Financial Statements Reporting As per Accounting Standards: AS 6 and 9 Financial Statements Reporting As per Accounting Standards: AS 13, 17, and 20. Financial Analysis: Trends, Common Size, Ratios Management Analysis and Discussion Comparison: IFRS, GAAP, Indian Accounting Standards

19 | P a g e

Financial Statement Analysis


Syllabus



Syllabus

Evolution and basic concepts, Vision, Mission and business definition Contributions by Mintzberg, Ansoff, Porter and Prahalad, Gary Hammel Environment survey and appraisal – Industry and competitive analysis – Dominant economic features, strength of competition and competitive forces. The Strategic Management Process – Situation analysis, Formulating Corporate Level Strategy,

20 | P a g e

Portfolio Strategy. Formulating Business Level Strategy – Porter’s Competitive Forces and Strategies, Cooperative Strategies. Strategic implications of five competitive forces, Evaluating company resources and competitive capabilities, Competencies, core and distinctive competencies and competitive advantages. Formulating Functional level Strategies – Putting strategy into action‐leadership‐structural design, Information and control systems, human resources – Implementing global strategies. Corporate goals and strategic gap, Five generic strategies (Porter’s model) Managing internal organization for Strategy implementation


Syllabus



Syllabus




• Letters


• Press release

21 | P a g e

• Reports

• Proposals



Grammar and Style


formation]






• Punctuation

• Numerals

Oral Communication


management







Telephone, Tele-conferencing

22 | P a g e

Semester III

1. Business Statistics

Syllabus

Introduction to Statistics Business Statistics Descriptive Statistics Measures of Central Tendency Measures of Dispersion (Variance) Skewness Kurtosis Correlation Analysis Regression Analysis (Limited to 2 Variable Regression Model) Theory of Probability Probability Distribution Use of Excel Software for Statistical Analysis

2. International Business

Syllabus

Introduction to Assessment pattern, globalization, Globalization, & environment, world trade data, Assessing political risks, Free trade vs protectionism, Barriers to International Trade International Trade barriers, GATT, WTO, Cultural barriers Global Strategy – Entry Global Strategy – Marketing and Sales Global Strategy – Procurement Operation of a Transnational Global Strategic Alliances

3. Organizational Theory Structure & Design

Syllabus

Concept of Organisation Earlier Approaches to Organisation Fundamental Elements of and Organisation

23 | P a g e

Organisational Structure: Concept Managing Complex Structures Systems Approach to Organisation Relationship Implications of Structure Organisational Design: Introduction Problems in organizational Design Organisational Design & Flexibility Environmental & Resource Context in Organisation Organisational Life Cycle Virtual Organisation Post‐Industrial & Post‐Bureaucratic Organisation


Syllabus

International Financial System versus Indian Financial System Impact of Liberalization of Financial Institutions and Markets Institutions, Role, Types (Regulatory and Funding), Regulatory Theory, State Intervention Functions of important regulators in India – RBI, SEBI, IRDA, FMC Detailed Discussion on Institutions: Banks, Non Banking Financial Companies, Development Financial institutions, Mutual Funds, Insurance Companies, Venture Funds etc. – Fund‐based and Fee based services offered by banks Markets: Capital and Money, Debt and Equity, Commodity Exchanges, Currency Markets Primary and Secondary markets, Role of Markets, Anomalies, Bubbles, Petersberg Paradox, Information Economics. Monetary Policy, and Interest Rate and Exchange Rate Dynamics, Risk Management in Financial Institutions‐Basle Norms‐Instruments: Plain Vanilla to exotic, riskhedging instruments. – Derivatives

5. Consumer Behavior

Syllabus

Understanding Consumer Behavior – definition, applications, modeling & research. Individual determinants of Consumer Behavior 1 – Consumer motivation, involvement, personality & self‐image. Self‐image V/s Brand Image

24 | P a g e

Individual determinants of Consumer Behavior 2 – Consumer perception, Use of perceptions. Information processing & learning. Individual determinants of Consumer Behavior 3 – Attitude formation &Change Environmental influences 1 1. Culture, subcultural, cross culture. 2. Culture/Sub‐cultural impact on 7Ps of product/service. 3. Rural vs. Urban Consumer Behavior Cross‐cultural analysis. Environmental influences 2 – Social Class, social groups, family Social Class differences, family influences. Environmental influences 3 – Opinion leadership Diffusion of innovations, Diffusion of innovation for product/service. Using Consumer Behavior in designing product/ad. Consumer Decision Process Analyse retail environment Consumer Protection. Consumer Protection laws

6. Financial Analysis & Management

Syllabus

Corporate Accounts Horizontal and Vertical Form of Balance Sheet and Profit and Loss Account Analysis of Financial Statements – Trend Analysis Interpretation of Financial Statements – Ratio Analysis and Dupont Analysis Working Capital Management – Assessment and Control Working Capital Management – Planning and Budgeting Cash Management and Budgeting Cash Flow Statements and its Importance in Cash Management Receivables Management Inventory Management Sources of Working Capital Finance – Banking norms on MPBF

25 | P a g e

Semester IV

1. Project Management

Syllabus

Introduction: Concept of Project Management – Its Role, Scope and Coverage; Relationship with other Department/Functional Areas; Organizing for Project Management; Matrix Organisation; Project Manager is an entrepreneur; Role of Consultants in Project Management; Success Factors in Project Management. Nature of Project Decisions: The Project Development Cycle; Project Identification, Ideas and promoters; Opportunity studies; Project Selection; Pre‐feasibility and Feasibility Studies; Identification of Investment opportunities; Technical Analysis; Basis of Government regulatory framework, Various acts and Laws affecting project – Identification. Selection of Location & Site of the Project: Location Decisions objectives; Factors affecting location; Policies of central Government lowards Location; Legal aspects of project management; Concept of industrially Backward areas. Incentives available for appropriate location. Project Appraisal: Market Appraisal; Demand Estimation and Forecasting; Technical Appraisal; Technology, Product‐mix, Plant Capacity, Distribution Channel; Financial Analysis; Profitability Analysis; Cost‐benefit Analysis; Preparation of Budget and Cash Flows; Assessing Tax Burdens; Appraisal Criteria use by Lending Institution. Risk Analysis of Project – Measures of risk: Use of Subjective Probabilities; Mathematical Analysis; Sensitivity Analysis; Simulation Analysis; Decision Tree Analysis. Quantitative Aspects of Project: Project Planning, Monitoring & Control; Network Analysis Techniques Critical Path Method, Programme Evaluation & Review Technique, Grantt Charts; Crashing of Projects; Probability considerations in Network Analysis – Optimistic Time, Most likely Time and Pessimistic Time; β (Beta) Distribution curve; Resources Allocation & Scheduling; Resources Leveling; Progress Report; Updating; Management Information System for Projects. Use of Computer in Network Analysis: Computer Softwares; Project Management packages – their Selection & Use. Case Studies

2. Services Marketing

Syllabus

Introduction to Services Consumer behavior in Service

26 | P a g e

Customer Expectations of Service Customer Perceptions of Service Understanding Customer Expectations and Perceptions through Marketing Research Building Customer Relationships Service Recovery Service Development and Design Customer – Defined Service Standards Physical evidence and The Servicescape Employees’ Roles in Service Delivery Customers’ Roles in Service Delivery Delivering Service through Intermediaries and Electronic Channels Managing Demand and Capacity Integrated Service Marketing Communication Pricing of Services The Financial and Economic Effect of Services The Integrated Gaps Model of Service Quality


Syllabus

Fundamental valuation concepts: Time value of money – Importance; Discounting, Compounding; Future value, Present value, annuity Capital Budgeting: The Capital budgeting process; Investment Decision criteria – Traditional techniques – ARR, Pay back – Discounted Cash Flow techniques – NPV, IRR, Profitability index – Popularity and usage of capital budgeting techniques – Ranking conflict, Multiple IRRs, Mutually exclusive projects, Capital rationing, Sensitivity analysis Working Capital Management: Working capital – overview – Determinants of working capital, Need of adequate working capital, operating cycle; Cash Management; Receivables management; inventory management Capital Structure and Leverage: Leverage – Business risk‐operating leverage, Financial riskfinancial leverage, Total leverage, Break‐even point; Cost of Capital – Equity, Debt, Overall cost of capital‐weighted average cost, marginal cost; The capital structure decision – Theories of capital structure – Net Income, Net operating income, MM approach Dividend Policy: Forms of rewarding shareholders – dividend, rights, bonus shares; Factors affecting Dividend payout policy; Dividend Policies – residual dividend approach, stable dividend policy, target payout ratio, share repurchase; Relevance of Dividends – Walter’s

27 | P a g e

model, Gordon’s model, MM Hypothesis Long‐term Sources of Finance: Equity – Public issue, rights, private placement – Primary market – mechanics; Debt – Debentures, Bonds – Public issue – mechanics, rating – Loans from Financial institutions; Venture capital finance, mezannine debt, Lease finance, Overseas ADRs/GDRs, ECBs

4. Marketing Research

Syllabus

Introduction to MR Need and Scope of MR Application of MR to Manufacturing industry and service industry Structure of MR studies Types of Research Primary and Secondary Sampling Quantitative and Qualitative analysis during various decision phases, scaling Opportunity Analysis: Attitude and motivation research; focus groups and depth interviews; concept tests and CUT Test marketing and market segmentation Advertising Research concepts of copy testing, Ad, recall, Ad. Comprehension, Opening and Punch/Base line Research Case study on Advertising and applications Designing of sample campaign Stages involved in Advertising research Types of advertising research – Print, Out‐door, TV/Cinema, Mobile outdoor media, effectiveness of each medium and how to determine it, suitability of each medium to our products and industry, NRS/IRS – how to read and use them for decision making Brand Equity Research Positioning Research Brand Valuation Research Corporate Image Measurement Research Sales Promotion Research Campaign Tracking Research Research for Advertising planning; advertising objectives and media experiments Advertising Research for monitoring and control: pre/post testing of ads; DARs and Tracking studies; Consumer panels Analysis of Data: basic techniques: X2 test, t‐test and large sample tests regression, ANOVA,

28 | P a g e

non‐parametric tests Introduction to advanced techniques; Factor analysis, Cluster and Discriminate Analysis; Conjoint Analysis. MDS Research Report Preparation and Presentation

5. Business Law

Syllabus

The Indian Contract Act, 1872: Evolution of Contract Act its meaning, essentials of a valid contract; nature of contract distinction between contractual obligation and legal obligation, agreement, to sell, requisite of a valid contract, offer and invitation to offer, modes of acceptance, communication of offer, express and implied terms, standard forms of contract, exclusion clauses, kinds of agreement, valid, void and voidable agreement; unilateral, bilateral and international contracts; Validity‐kinds of mistake, mistake of law and fact‐and the remedies thereof available, Misrepresentation of material fact, fraudulent and innocent misrepresentation and the remedies available, coercion and undue influence the effects and the remedies available to the aggrieved. Undue influence the effects and the remedies available to the aggrieved person; Consideration‐ Past, Present and Future, essential of valid consideration, sufficiency of Consideration, consideration and promissory estoppels, Privity of Contracts and of Consideration; Capacity to contract‐Minor, Lunatic and enemy; unlawful and illegal agreement, Agreement void under the Statue. Quasi Contracts; Termination and discharge of contract: Performance of contract, Different modes of discharge of contract, Performance as to place, time, joint performance of promises, apportionment of payments. Discharge by agreement, Novation and assignment, remission of performance, discharge by frustration‐when plea of frustration is admission and the rights and liabilities of the parties when frustration operates; Breach of Contract‐breach and anticipatory breach of contracts, damages and specific relief, types of damages and their remedies available to the aggrieved person; Indemnity and guarantee‐ Parties to contract of indemnity and guarantee; Difference between indemnity and guarantee, surely and indemnifier, specific guarantee and continuing guarantee; Rights of the indemnified, surety right against principal debtor and Co‐surety; Bailment, Pledge and Finder of Goods‐ Nature and essential features of bailment and pledge, bailment for reward gratuitous bailment, bailee’s duty, pledge as a special kind of bailment. Pawnee’s right against the pawner and Pawners right against the Pawnee. Finder of goods as quasi as quasi bailee, duties of finder of goods and his rights and liabilities for reward, sale; Law of agency‐Agency and other forms of Contract, Types of Agencies like by holding out, operation of law, estoppels, express, implied, Sub‐agent, substituted agent and ratified, Relationship of principal and agent, Rights and liabilities of the Agent against third party, Rights and liabilities of

29 | P a g e

the Agent against Principal, undisclosed Principal and the rights and liabilities to the parties. Termination of agency and its modes. The Indian Sale of Goods Act, 1930: Essentials of a contract of sale; sale distinguished from agreement to sell; Bailment; contract for work and labour and hire‐purchase; Consitions and warranties; Transfer of title by non‐owners; doctrine of caveat emptor; performance of the contract of sale; Unpaid seller‐his rights against the goods and the buyer. Partnership Act, 1932: What constitutes a partnership deed and types of partnership, legal position of a minor partner and his rights and liabilities; Distinction between partnership firm, Co‐ownership joint Hindu family and joint stock companies, legality of the partnership firm, types of partners; Express and implied authority, scope of implied authority, Rights and liabilities of a partner against third party and other partners; Rights of newly admitted partners, retiring and deceased partners, registration of and dissolution of partnership forms; Overview of the Limited Liability Partnership Act, 2008. Negotiable Instruments Act, 1881: Features of promissory notes, bills of exchange, hundis, cheques, bank drafts, traveler’s cheque and the rights and duties of various parties to these instruments; Law of presentment of these instruments, honor and dishonor of negotiable instruments, material alteration, noting and protesting. Law relating to foreign bills their noting and protesting etc; Law relating to payment of customer’s cheques of paying banker‐rights and duties, overdraft agreements, wrongful dishonor of cheques, stale cheques, forgery of cheques, liability due to negligence of parties and material alteration, payment in due course; Law relating to the collecting banker‐statutory protection, effects of negligence, role as a agent or holder in due course, precautions to be taken in collection of bills, cheques for the customers and third parties. Law of Carriage of Goods: The Carriers Act, 1865(1972)‐ Definition of contract of carriage of goods, classification of carrier‐common carrier, private carrier, gratuitous carrier, responsibility of common carrier and Bailee, rights of a common carrier, duties of a common carrier, liabilities of a common carrier, distinction between a common carrier and private carrier; Carriage of goods by Rail‐Railway Act, 1989‐ Maintenance of rate books for carriage of goods, Provision of rate risks, railway receipt, liability of railway administration from wrong delivery, responsibility of railway administration as career‐of goods, of animals, of luggage, exoneration from liability in certain cases, delay or retention in transit, railway risk rate, liability for damages to goods in defective condition or defectively packed and liability after termination of transit; Carriage by Sea‐The Carriage of Goods by Sea Act, 1925 (amended in 1993), and the (Indian) Bill of Lading Act, 1856‐contract of affreightment, express and implied terms in a contractor of carriage by sea‐implied warranty of seaworthiness, implied warranty of commencement of voyage, Nondeviation of voyage, Shipper not to ship dangerous goods, bill of lading.

Consumer Protection Act, 1986: Objective of consumer protection act 1986, definition complaint, consumer, contract of service and contract of service, consumer dispute, restrictive

30 | P a g e

trade practice, defect, deficiency; Consumer protection council‐central consumer protection council, state consumer protection council, district consumer protection council; Redressal machinery, jurisdiction, complaint before them, district forum, sate commission, national commission, limitation period, administrative control, power of redressal agencies; Nature and scope of remedies under the act‐ appeals penalties proceeding before consumer forums and applicability of arbitration act. Competition Commission act, 2002: Definition‐acquisition, agreement, cartel, chairperson, commission, consumer, Director General, Enterprises, goods, member, etc., Anti Competitive Agreement, Prohibition of abuse of dominant position, Combination; Competition Commission of India‐Establishment, powers of them member, inquiry into certain agreement and dominate position of enterprises, Inquiry into combination by commission, procedure for enquiry of the complaints, Procedure for investigation of combination, appearance before commission, Power of the commission, ratification of orders, Execution of orders by the commission, Compensation in case of contravention, Competition appellate tribunal procedure and powers, execution of orders, and ability on contravention of orders, appeal to Supreme Court, power of the Central Government, MRTP (Monopolistic Trade Practice, unfair Trade Practice) & Restrictive Trade Practice. Right to Information Act, 2005: Salient features of the Right to Information (RTI) Act, 2005; Objective, Public Authorities & their Obligations; Designation of Public Information, Officers (PIO) and their Duties; Request for obtaining Information, Exemption from disclosure; Who is excluded; Information Commissions (Central & State) and their powers; appellate authorities; penalties, jurisdiction of Courts; Role of Central/State Governments. Other Laws: Workmen Compensation Act, 1923; Object, scope and major provisions including proceedings before the Commissioner, appeals, compliances, penalties, special provisions; Payment of Bonus Act, 1965; Object, application and major provisions; Exemption; compliances, offences and penalties; Employees Provident Funds Act, 1952; Application, major provisions, Exemption and compliances; Payment of Gratuity Act, 1972; Application, major provisions, Controlling Authority and the Appellate Authority, obligations and rights of employees and compliances; Minimum wages Act, 1948; Object and its scope, fixation, payment of wages, Advisory Board, Central Advisory Board; Authority and claims, compliances, offences and penalties.

6. Project

1 | P a g e

PG Diploma in Financial Management















2 | P a g e


1 Cost & Management Accounting 4

2 Micro Economics 4

3 Capital Market & Portfolio Management 4

4 Strategic Cost Management 4


6 Financial Analysis & Management 4


1 Strategic Financial Management 4

2 International Finance 4


4 Corporate Taxation- Direct and Indirect 4

5 Business Law 4

6 Project 4

3 | P a g e

Semester I


Syllabus











• 5 S system

• Six Sigma

• Kaizen











Corporate Culture







4 | P a g e




















Leadership






Motivation






• Modern Theories

ERG Theory




5 | P a g e



Change Management










• Expert System






Syllabus










• Modern Approach




6 | P a g e



• Ability

• Values

• Attitudes


Personality



• Freudian Stages







• Trait Theories


• The Self Theory


Perception










Learning






7 | P a g e







Motivation




• Primary Motives

• General Motives

















• Trait Theories





Groups and Teams

• Group Dynamics


8 | P a g e


• Types of Groups

• Formal Groups

• Informal Groups






• Balance Theory

• Exchange Theory





Conflict Management
















• Power Tactics

• Power in Groups




9 | P a g e



Syllabus



• Significance







• Business cycles


Demand Analysis



Demand




Supply Analysis







Market Equilibrium


• Concept


10 | P a g e
















• Significance





Demand Forecasting


• Factors




Production Theory










11 | P a g e

• Iso-cost Curves






• Concept of Cost












Market Structure

• Defining Market





Market Failure






12 | P a g e


Syllabus






• India and MDGs








CSR



• Theories of CSR






CSR Strategy










13 | P a g e






• Social Auditing


REPORTING FOR CSR























•

5.



Syllabus

14 | P a g e














Networking Concepts


Characteristics



• Network Models


Database Management












Information Systems

ERP



15 | P a g e





















Trends in CRM




in SCM





model







16 | P a g e





Syllabus























17 | P a g e





• E mails




• Eye contact

• Body language

• Handshake






Semester II


Syllabus

Introduction to Marketing: Evolution of Marketing Understanding the Marketing Process: Marketing Mix Marketing Concepts, Customer Value and Satisfaction Marketing Environment: Impact on the Strategic Planning Process Understanding Consumer Behaviour Understanding Industrial Buyer Behaviour Analyzing Industry and Competition Competitive Advantage and Core Competence Marketing Strategy

18 | P a g e

Market Segmentation and Targeting Demand Measurement and Sales Forecasting Product and Product Life Cycle Brand and Brand Equity New Product Decisions Distribution Channels and Logistics Pricing Decisions Marketing Communication: Advertising and Promotion


Syllabus

Balance Sheet Accounting Process: Journal, Ledger and Trail Balance Corporate Accounts: Format of Company Accounts Cash Flow Statement: Preparation, Analysis and Implications Financial Statements Reporting As per Accounting Standards: AS 1 and 2 Financial Statements Reporting As per Accounting Standards: AS 6 and 9 Financial Statements Reporting As per Accounting Standards: AS 13, 17, and 20. Financial Analysis: Trends, Common Size, Ratios Management Analysis and Discussion Comparison: IFRS, GAAP, Indian Accounting Standards Financial Statement Analysis


Syllabus

Objectives of HRM, Scope of HRM, Evolution of HRM, HRM functions, Challenges, Personnel Management Job analysis, Information collection for job analysis, Job description and Job specification, Job design Human Resource Planning: need, objectives, process and problems Recruitment – sources and methods, Selection – process, induction and outsourcing Competency Mapping – developing competency models, uses; Assessment Center: history, measurement tools, difference between assessment center and development center Performance appraisal: process, methods, benefits, problems; Coaching and Mentoring: process and implementation

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Potential Appraisal: purpose and techniques; Career Planning: meaning and process; Succession Planning: meaning, pros and cons HR Audit: Objectives, role, significance, process, pros and cons; HR Accounting: methods, pros and cons; HR Information Systems: application, pros and cons Human Resource Development System: need, functions, systems, HRD process, HRD effectiveness, Strategic management & HRM Training and Development: training and education, stakeholders in training, need for training and development, training and learning organisations, process of training, cross cultural training, team training, orientation training Compensation and Rewards: need for compensation, uses, components of compensation, industry compensation, international compensation, fringe benefits & FBT, reward management – goals, reward systems, recognition


Syllabus

Evolution and basic concepts, Vision, Mission and business definition Contributions by Mintzberg, Ansoff, Porter and Prahalad, Gary Hammel Environment survey and appraisal – Industry and competitive analysis – Dominant economic features, strength of competition and competitive forces. The Strategic Management Process – Situation analysis, Formulating Corporate Level Strategy, Portfolio Strategy. Formulating Business Level Strategy – Porter’s Competitive Forces and Strategies, Cooperative Strategies. Strategic implications of five competitive forces, Evaluating company resources and competitive capabilities, Competencies, core and distinctive competencies and competitive advantages. Formulating Functional level Strategies – Putting strategy into action‐leadership‐structural design, Information and control systems, human resources – Implementing global strategies. Corporate goals and strategic gap, Five generic strategies (Porter’s model) Managing internal organization for Strategy implementation


Syllabus

Operations Management (An Overview) Operations Function

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Operations Management in Manufacturing and Service Sector Types of Production Systems Plant Location Plant Layout – Service Facility Layout, plant Maintenance and TPM Productivity Indices, Productivity Enhancement Techniques Manufacturing Economics (BEA) Inventory Management Total Quality Management – Definition, Concept, Eight Building Blocks, Seven Wastages & Pillars of TQM Theory of Constraints


Syllabus




• Letters


• Press release

• Reports

• Proposals



Grammar and Style


formation]






• Punctuation

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• Numerals

Oral Communication


management








Semester III


Syllabus

Basic Cost Concepts: Cost Classification; Elements of costs – Material & Labour Elements of costs – Overheads Absorption Traditional vs. Activity Based Costing Methodology; Transfer Pricing Costing Systems: Process Costing – Joint Products; By Products; Marginal Costing and Absorption Costing Costing and Short‐run Alternative Choices: Make or Buy/Limiting Factors; Continue or Shot Down; Relevant Costs & Strategic Cost Management Control Systems: Long Range and Short Range Planning; Elements of Budgeting; Standard Costing – Variance Analysis; Corporate Performance Measurement System; Pricing Decisions

2. Micro Economics

Syllabus

Introduction: What is economics, why do business need to understand economics? Ten key Principles in economics, Micro vs. Macro economics. Economic Problem, areas of decision ‐

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making, central problem in economics‐scarcity, choice, utility. Concepts: Opportunity cost, PPF, incremental principle, discounting principle. Markets, economic goods, wealth & income Price & Value, factors of production Theory of Demand: Nature of Demand, Demand ZFunction, Factors Affecting Deamnd, the law of demand, market demand vs. individual demand, causes of shifts in demand curve‐differences between movements along the curve & shift in demand. Market & Supply

1. Nature of Supply, supply function, factors affecting supply, movement along supply curve & shift of the supply curve. 2. Definition of equilibrium, situations of disequilibria. Excess demand & excess supplyshortage & surplus, Pricing ceiling and Price floors 3. Concept of elasticity – Different types of elasticity’s‐price elasticity, cross‐elasticity, income elasticity of Demand and advertising elasticity. Relationship between Price Elasticity & Revenue Theory of Production & Cost

1. Production, Inputs, Production Function, 2. Costs: explicit vs. Implicit cost, SR vs. LR cost. (a) Economies of scale vs. Economies of scope; Returns to scale vs. Returns to a variable input. Concept of break‐even analysis and profit maximization. (b) Merger Behaviour, horizontal expansion, diversification, and vertical integration: Make Vs. Buy (Handout) Theories of Firm: Definition of market, market‐structure – different kinds of market structures, Pricing policy from market structures along with profit maximization. Perfect Competition, Monopoly, Monopolistic, Oligopoly, Collusive vs. Non‐collusive oligopoly, game theory applications to oligopoly

3. Capital Market & Portfolio Management

Syllabus

Introduction to Investment Environment Financial Instruments Return on Common Stocks under Uncertainty, for a Single Stock Expected Return, Concept of Probability Distribution of Return Co‐movement of Two‐assets Return, Measuring Convariance, Definition and Simple Example, Correlation Coefficient Two Asset Portfolio Case, Expected Return and Variance Analysis of Returns of a Two‐asset

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Portfolio, Simple Numerical Example and Graphical Illustration General N‐asset Portfolio Problem Markowitz Model: Objective Function, Constraints Meaning of Efficient Frontier Von‐Neumann Morgenstern Utility Functions and the Expected Utility Hypothesis, Concept of Optimal Portfolio Concept of CML, Market Portfolio, Risk Free Rate, Borrowing and Lending Rates How Asset Returns Move with the Market. How the Concept of Beta Ensures this Variability Definition of Beta, Measuring Beta Capital Asset Pricing Model Arbitrage Pricing Theory Fundamental Analysis Technical Analysis Efficient Market Hypothesis: Random Walk, Weak, Semi‐strong, Strong Form Empirical Evidence of EMH Anomalies in the Markets: Firm Size Effect, January Effect, Monday Effect Portfolio Performance Measures: Sharpe, Jensen, Jensen Empirical Testing of Mutual Fund Performance

4. Strategic Cost Management

Syllabus

Cost Benefit Analysis with reference to Strategic Business Decision Making Value Analysis and Value Engineering, Wastage Control, Business Process Re‐engineering, Total Quality Management, Total Productive Maintenance, Cost Reduction and Control Product Life Cycle Costing Activity Based Management Value Chain Analysis and Long term Cost Management Balanced Score Card Target Costing Profit Variance Analysis Cost Audit and Management Strategic Cost Benefit Analysis, Restructuring propositions

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Syllabus

Impact of Liberalization of Financial Institutions and Markets Institutions, Role, Types (Regulatory and Funding), Regulatory Theory, State Intervention Functions of important regulators in India – RBI, SEBI, IRDA, FMC Detailed Discussion on Institutions: Banks, Non Banking Financial Companies, Development Financial institutions, Mutual Funds, Insurance Companies, Venture Funds etc. – Fund‐based and Fee based services offered by banks Markets: Capital and Money, Debt and Equity, Commodity Exchanges, Currency Markets Primary and Secondary markets, Role of Markets, Anomalies, Bubbles, Petersberg Paradox, Information Economics. Monetary Policy, and Interest Rate and Exchange Rate Dynamics, Risk Management in Financial Institutions‐Basle Norms‐Instruments: Plain Vanilla to exotic, riskhedging instruments. – Derivatives

6. Financial Analysis & Management

Syllabus

Finance Function – Overview and Understanding Corporate Accounts Horizontal and Vertical Form of Balance Sheet and Profit and Loss Account Analysis of Financial Statements – Trend Analysis Interpretation of Financial Statements – Ratio Analysis and Dupont Analysis Working Capital Management – Assessment and Control Working Capital Management – Planning and Budgeting Cash Management and Budgeting Cash Flow Statements and its Importance in Cash Management Receivables Management Inventory Management Sources of Working Capital Finance – Banking norms on MPBF

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Semester IV

1. Strategic Financial Management

Syllabus

Corporate Strategy & Financial Policy Cost of Capital, EVA & Financial Strategies Dividend Policy & Capital Structure Choices Cost of Financial Distress, Information Asymmetry & Conflict of Interest Business Restructuring & Modes of Restructuring Financial Restructuring & Turnaround Strategies Green Field Ventures & Venture Funding Consolidated Strategies Transfer Pricing and Interface with Strategic Cost Management Tax Treaties and Double Tax Avoidance Agreements

2. International Finance

Syllabus

Introduction to Foreign Exchange Transactions – Current A/c & Capital A/c transactions – BOP Concepts, Role of IMF, World Bank, WTO Exchange Rate System – International Monetary System – Role of IMF – Fixed vs. Floating exchange rates – Managed floating – Evolution of Exchange rate Mechanism in India FEMA/PMLA – Important aspects of differences – Functions of an authorized dealer – Concepts regarding Nostro/vostro Accounts & Mirror accounts Exchange Rate Determination – Direct & indirect quotations – Cross rates – Merchant TT & bill rates Foreign Exchange Markets – Market conventions & practices – Spot & forward rates – factors affecting spot & forward rates Purities in International Finance – PPP theorem – its limitations – Interest Rate Parity (IRP) – Fisher Effect – Arbitrage International Equity Market – International Debt Market – International Mutual Funds Export Promotion Measures – Duty Drawback Schemes – Foreign Trade Development Act 2002 – Incentives to exporters School of Business Management Letters of Credits – Types of L/Cs – Introduction to UCP 600 – Rights & Responsibilities of

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parties under an L/C Behaviour of Exchange Rates (including intra‐day behavior) – Dealing Room Operations – Front office, Back office & Mid office Functions – Exchange Position/Cash Position Managing Foreign Exchange Rights – Transaction, Translation & operating Exposures of firms Use of Derivatives – Currency options, Futures & Swaps Capital account convertibility – Tarapore committee recommendations – Implementation of recommendations, Role of ECGC & Exim Bank


Syllabus

Fundamental valuation concepts: Time value of money – Importance; Discounting, Compounding; Future value, Present value, annuity Capital Budgeting: The Capital budgeting process; Investment Decision criteria – Traditional techniques – ARR, Pay back – Discounted Cash Flow techniques – NPV, IRR, Profitability index – Popularity and usage of capital budgeting techniques – Ranking conflict, Multiple IRRs, Mutually exclusive projects, Capital rationing, Sensitivity analysis Working Capital Management: Working capital – overview – Determinants of working capital, Need of adequate working capital, operating cycle; Cash Management; Receivables management; inventory management Capital Structure and Leverage: Leverage – Business risk‐operating leverage, Financial risk financial leverage, Total leverage, Break‐even point; Cost of Capital – Equity, Debt, Overall cost of capital‐weighted average cost, marginal cost; The capital structure decision – Theories of capital structure – Net Income, Net operating income, MM approach Dividend Policy: Forms of rewarding shareholders – dividend, rights, bonus shares; Factors affecting Dividend payout policy; Dividend Policies – residual dividend approach, stable dividend policy, target payout ratio, share repurchase; Relevance of Dividends – Walter’s model, Gordon’s model, MM Hypothesis Long‐term Sources of Finance: Equity – Public issue, rights, private placement – Primary market – mechanics; Debt – Debentures, Bonds – Public issue – mechanics, rating – Loans from Financial institutions; Venture capital finance, mezannine debt, Lease finance, Overseas ADRs/GDRs, ECBs

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4. Corporate Taxation- Direct and Indirect

Syllabus

Basics of Corporate Taxation

Salary Income – Allowances and Perquisites, Different Forms of Allowances & Perquisites, Practical Question. Business Income – Important Section for Business Income like Sec 40(a), Sec 40(A)(2B), Depreciation, Sec 43(B) etc. TDS – Basic Concept, TDS Rates on different Transaction, Obligation of Deductor, Implication of TDS Provisions not followed Capital Gain – Basic Concept, Transfer, Not Regarded as Transfer, Long‐term & Short‐term Assets etc. Capital Gain – Exemption on Reinvestment with Practical Question Deduction – Important Deductions from Gross Total Income Exemptions – Income Exempt from Tax Set off & Carry forward of Losses – Different Types of Losses, Limit of Carry forward & Setoff Against Income, Precondition to Carry forward Losses‐Practical Question. International taxation – Double Tax Avoidance Agreement Implication of Section 195 etc. Service Tax, Excise Tax, Custom Duties, Sales Tax/VAT

5. Business Law

Syllabus

The Indian Contract Act, 1872: Evolution of Contract Act its meaning, essentials of a valid contract; nature of contract distinction between contractual obligation and legal obligation, agreement, to sell, requisite of a valid contract, offer and invitation to offer, modes of acceptance, communication of offer, express and implied terms, standard forms of contract, exclusion clauses, kinds of agreement, valid, void and voidable agreement; unilateral, bilateral and international contracts; Validity‐kinds of mistake, mistake of law and fact‐and the remedies thereof available, Misrepresentation of material fact, fraudulent and innocent misrepresentation and the remedies available, coercion and undue influence the effects and the remedies available to the aggrieved. Undue influence the effects and the remedies available to the aggrieved person; Consideration‐ Past, Present and Future, essential of valid consideration, sufficiency of Consideration, consideration and promissory estoppels, Privity of Contracts and of Consideration; Capacity to contract‐Minor, Lunatic and enemy; unlawful and

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illegal agreement, Agreement void under the Statue. Quasi Contracts; Termination and discharge of contract: Performance of contract, Different modes of discharge of contract, Performance as to place, time, joint performance of promises, apportionment of payments. Discharge by agreement, Novation and assignment, remission of performance, discharge by frustration‐when plea of frustration is admission and the rights and liabilities of the parties when frustration operates; Breach of Contract‐breach and anticipatory breach of contracts, damages and specific relief, types of damages and their remedies available to the aggrieved person; Indemnity and guarantee‐ Parties to contract of indemnity and guarantee; Difference between indemnity and guarantee, surely and indemnifier, specific guarantee and continuing guarantee; Rights of the indemnified, surety right against principal debtor and Co‐surety; Bailment, Pledge and Finder of Goods‐ Nature and essential features of bailment and pledge, bailment for reward gratuitous bailment, bailee’s duty, pledge as a special kind of bailment. Pawnee’s right against the pawner and Pawners right against the Pawnee. Finder of goods as quasi as quasi bailee, duties of finder of goods and his rights and liabilities for reward, sale; Law of agency‐Agency and other forms of Contract, Types of Agencies like by holding out, operation of law, estoppels, express, implied, Sub‐agent, substituted agent and ratified, Relationship of principal and agent, Rights and liabilities of the Agent against third party, Rights and liabilities of the Agent against Principal, undisclosed Principal and the rights and liabilities to the parties. Termination of agency and its modes. The Indian Sale of Goods Act, 1930: Essentials of a contract of sale; sale distinguished from agreement to sell; Bailment; contract for work and labour and hire‐purchase; Consitions and warranties; Transfer of title by non‐owners; doctrine of caveat emptor; performance of the contract of sale; Unpaid seller‐his rights against the goods and the buyer. Partnership Act, 1932: What constitutes a partnership deed and types of partnership, legal position of a minor partner and his rights and liabilities; Distinction between partnership firm, Co‐ownership joint Hindu family and joint stock companies, legality of the partnership firm, types of partners; Express and implied authority, scope of implied authority, Rights and liabilities of a partner against third party and other partners; Rights of newly admitted partners, retiring and deceased partners, registration of and dissolution of partnership forms; Overview of the Limited Liability Partnership Act, 2008. Negotiable Instruments Act, 1881: Features of promissory notes, bills of exchange, hundis, cheques, bank drafts, traveler’s cheque and the rights and duties of various parties to these instruments; Law of presentment of these instruments, honor and dishonor of negotiable instruments, material alteration, noting and protesting. Law relating to foreign bills their noting and protesting etc; Law relating to payment of customer’s cheques of paying banker‐rights and duties, overdraft agreements, wrongful dishonor of cheques, stale cheques, forgery of cheques, liability due to negligence of parties and material alteration, payment in due course; Law relating to the collecting banker‐statutory protection, effects of negligence, role as a agent or

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holder in due course, precautions to be taken in collection of bills, cheques for the customers and third parties. Law of Carriage of Goods: The Carriers Act, 1865(1972)‐ Definition of contract of carriage of goods, classification of carrier‐common carrier, private carrier, gratuitous carrier, responsibility of common carrier and Bailee, rights of a common carrier, duties of a common carrier, liabilities of a common carrier, distinction between a common carrier and private carrier; Carriage of goods by Rail‐Railway Act, 1989‐ Maintenance of rate books for carriage of goods, Provision of rate risks, railway receipt, liability of railway administration from wrong delivery, responsibility of railway administration as career‐of goods, of animals, of luggage, exoneration from liability in certain cases, delay or retention in transit, railway risk rate, liability for damages to goods in defective condition or defectively packed and liability after termination of transit; Carriage by Sea‐The Carriage of Goods by Sea Act, 1925 (amended in 1993), and the (Indian) Bill of Lading Act, 1856‐contract of affreightment, express and implied terms in a contractor of carriage by sea‐implied warranty of seaworthiness, implied warranty of commencement of voyage, Non- deviation of voyage, Shipper not to ship dangerous goods, bill of lading. Consumer Protection Act, 1986: Objective of consumer protection act 1986, definition complaint, consumer, contract of service and contract of service, consumer dispute, restrictive trade practice, defect, deficiency; Consumer protection council‐central consumer protection council, state consumer protection council, district consumer protection council; Redressal machinery, jurisdiction, complaint before them, district forum, sate commission, national commission, limitation period, administrative control, power of redressal agencies; Nature and scope of remedies under the act‐ appeals penalties proceeding before consumer forums and applicability of arbitration act. Competition Commission act, 2002: Definition‐acquisition, agreement, cartel, chairperson, commission, consumer, Director General, Enterprises, goods, member, etc., Anti Competitive Agreement, Prohibition of abuse of dominant position, Combination; Competition Commission of India‐Establishment, powers of them member, inquiry into certain agreement and dominate position of enterprises, Inquiry into combination by commission, procedure for enquiry of the complaints, Procedure for investigation of combination, appearance before commission, Power of the commission, ratification of orders, Execution of orders by the commission, Compensation in case of contravention, Competition appellate tribunal procedure and powers, execution of orders, and ability on contravention of orders, appeal to Supreme Court, power of the Central Government, MRTP (Monopolistic Trade Practice, unfair Trade Practice) & Restrictive Trade Practice. Right to Information Act, 2005: Salient features of the Right to Information (RTI) Act, 2005; Objective, Public Authorities & their Obligations; Designation of Public Information, Officers (PIO) and their Duties; Request for obtaining Information, Exemption from disclosure; Who is

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excluded; Information Commissions (Central & State) and their powers; appellate authorities; penalties, jurisdiction of Courts; Role of Central/State Governments. Other Laws: Workmen Compensation Act, 1923; Object, scope and major provisions including proceedings before the Commissioner, appeals, compliances, penalties, special provisions; Payment of Bonus Act, 1965; Object, application and major provisions; Exemption; compliances, offences and penalties; Employees Provident Funds Act, 1952; Application, major provisions, Exemption and compliances; Payment of Gratuity Act, 1972; Application, major provisions, Controlling Authority and the Appellate Authority, obligations and rights of employees and compliances; Minimum wages Act, 1948; Object and its scope, fixation, payment of wages, Advisory Board, Central Advisory Board; Authority and claims, compliances, offences and penalties.

6. Project

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PG Diploma in Human Resource Management















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1 Performance Management System 4

2 Industrial Relations & Labor Laws 4

3 Organizational Theory Structure & Design 4

4 Manpower Planning, Recruitment &Selection 4

5 Organization Culture 4

6 Compensation & Benefits 4


1 Employee Development & Talent Management 4

2 International HR Practices 4

3 HR Audit 4

4 Strategic HRM 4

5 Business Law 4

6 Project 4

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Semester I


Syllabus











• 5 S system

• Six Sigma

• Kaizen











Corporate Culture







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Leadership






Motivation






• Modern Theories

ERG Theory




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Change Management










• Expert System






Syllabus










• Modern Approach




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• Ability

• Values

• Attitudes


Personality



• Freudian Stages







• Trait Theories


• The Self Theory

• Significant Personality Traits affecting Organizational B ehavior

Perception










Learning






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Motivation




• Primary Motives

• General Motives

















• Trait Theories





Groups and Teams

• Group Dynamics


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• Types of Groups

• Formal Groups

• Informal Groups






• Balance Theory

• Exchange Theory





Conflict Management
















• Power Tactics

• Power in Groups




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Syllabus



• Significance







• Business cycles


Demand Analysis



Demand




Supply Analysis







Market Equilibrium


• Concept


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• Different Types of Price Elasticity - Elastic Demand, Inelastic Demand, Relatively Elastic Demand,




• Significance





Demand Forecasting


• Factors




Production Theory










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• Iso-cost Curves



• Different Types of Production Functions - Cobb-Douglas Production Function, Leontief



• Concept of Cost

• Different Types of Costs - Opportunity costs, Accounting Costs, Economic costs, Business Costs,











Market Structure

• Defining Market





Market Failure






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Syllabus





• Millennium Development Goals and UN Post - 2015 Development Agenda

• India and MDGs








CSR



• Theories of CSR






CSR Strategy










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• Social Auditing


REPORTING FOR CSR
























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Syllabus














Networking Concepts


Characteristics



• Network Models


Database Management










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Information Systems

ERP























Trends in CRM




in SCM





model

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Syllabus


















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• E mails




• Eye contact

• Body language

• Handshake






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Semester II


Syllabus



Syllabus

Balance Sheet Accounting Process: Journal, Ledger and Trail Balance Corporate Accounts: Format of Company Accounts Cash Flow Statement: Preparation, Analysis and Implications Financial Statements Reporting As per Accounting Standards: AS 1 and 2 Financial Statements Reporting As p er Accounting Standards: AS 6 and 9 Financial Statements Reporting As per Accounting Standards: AS 13, 17, and 20. Financial Analysis: Trends, Common Size, Ratios Management Analysis and Discussion Comparison: IFRS, GAAP, Indian Accounting Standards

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Syllabus

Objectives of HRM, Scope of HRM, Evolution of HRM, HRM functions, Challenges, Personnel Management Job analysis, Information collection for job analysis, Job description and Job specification, Job design Human Resource Planning: need, objectives, process and problems Recruitment – sources and methods, Selection – process, induction and outsourcing Competency Mapping – developing competency models, uses; Assessment Center: history, measurement tools, difference between assessment center and development center Performance appraisal: process, methods, benefits, problems; Coaching and Mentoring: process and implementation Potential Appraisal: purpose and techniques; Career Planning: meaning and process; Succession Planning: meaning, pros and cons HR Audit: Objectives, role, significance, process, pros and cons; HR Accounting: methods, pros and cons; HR Information Systems: application, pros and cons Human Resource Development System: need, functions, syst ems, HRD process, HRD effectiveness, Strategic management & HRM Training and Development: training and education, stakeholders in training, need for training and development, training and learning organisations, process of training, cross cultural training, team training, orientation training Compensation and Rewards: need for compensation, uses, components of compensation, industry compensation, international compensation, fringe benefits & FBT, reward management – goals, reward systems, recognition


Syllabus


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Syllabus

Operations Management (An Overview) Operations Function Operations Management in Manufacturing and Service Sector Types of Production Systems Plant Location Plant Layout – Service Facility Layout, plant Mainten ance and TPM Productivity Indices, Productivity Enhancement Techniques Manufacturing Economics (BEA) Inventory Management Total Quality Management – Definition, Concept, Eight Building Blocks, Seven Wastages & Pillars of TQM Theory of Constraints


Syllabus




• Letters


• Press release

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• Reports

• Proposals



Grammar and Style

• Verbs –[tenses; active and passive voice; Subject -Verb Agreement; Negative and Interrogative

formation]






• Punctuation

• Numerals

Oral Communication


management








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Semester III

1. Performance Management System

Syllabus

Why Performance Management The Significance of PMS in Business Strategy Elements of a Good Performance Management System Discipline of Goal Writing and Goal Planning Assessing Performance and 360 Degree Appraisals Giving Performance Feedback Performance and Rewards/Compensation Programmes Competency based Performance Assessment Pitfalls of the Performance Management Process Getting Line Management “Buy In”

2. Industrial Relations & Labor Laws

Syllabus

Introduction to IR Trade Unionism Role of State and Employers Association in IR Collective Bargaining Evolution of Labour Legislations Labour Legislations Governing Employment of Personnel and IR Labour Legislations Governing Employee Compensation Industrial Dispute Settlement Industrial Relations: Comparative Study

3. Organizational Theory Structure & Design

Syllabus

Concept of Organisation Earlier Approaches to Organisation

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Fundamental Elements of and Organisation Organisational Structure: Concept Managing Complex Structures Systems Approach to Organisation Relationship Implications of Structure Organisational Design: Introduction Problems in organizational Design Organisational Design & Flexibility Environmental & Resource Context in Organisation Organisational Life Cycle Virtual Organisation Post‐Industrial & Post‐Bureaucratic Organisation

4. Manpower Planning, Recruitment &Selection

Syllabus

Introduction to Manpower Planning – Steps, Objectives, demand forecasting, macro level manpower planning, labor economics Process of manpower Planning – Workload factors, methods of wastage analysis, manpower planning models Job Analysis – Job evaluation, job assessment, work measurement, ergonomics, motion study, value analysis Recruitment, Selection, Induction and Placement International human resource planning, sources of staffing, approaches to staffing decisions Recruitment channels, E‐recruitment, psychometric tests, vendor management, assessment centres Career planning, succession planning, organizational development, or ganizational culture & manpower planning Training methods, performance appraisal, performance counseling, performance management Skills and competencies, transfers, promotions, job rotation Human Resource Information Systems, HR roles, Balanced Scorecard, role of six sigma and knowledge management

5. Organization Culture

Syllabus

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Nature of Organizational Culture: Definition and characteristics Types of organizational culture: Dominant culture, strong and weak culture Culture’s functions: What do cultures do? Culture as liability. Creating and sustaining a culture: How a culture begins, keeping a culture alive, how employees learn culture, how organizational culture impacts performance and satisfaction. Matching people with culture: Maintaining culture through steps of socialization. Changing organizational culture: Theory Z in action through case study examples of organizations.

6. Compensation & Benefits

Syllabus

What constitutes compensation & benefits?, Exploration & Defining the Compensation Context, What is compensation?, A Historical Perspective on Compensation, Theories of compensation‐ Reinforcement and Expectancy theories, Equity theory, Compensation Professional Goals, Stakeholders of Compensation System, Linking compensation to organizational objectives , Importance of an ideal compensation system Factors that influence companies Competitive strategies & compensation practices, Compensation plan and business strategy, Devising a remuneration plan and challenges, Tradition Basis for Pay: Seniority & Merit, Strengthening Pay for Performance Link, Limitations of Merit Pay Programs, Incentive Pay‐Group Incentives, Strengthening Pay for Performance Link, Limitations of Merit Pay Programs, Incentive Pay‐Group Incentives, Company Wide Incentives, Designing Incentive Pay Programs, Person Focused Pay – Pay for domain expertise Building internal consistent compensation systems, Job Evaluation systems – Job ranking, job classification, point system, work valuation, job evaluation for management positions Working for internal parity & external competitiveness in designing compensation packages, Market competitive pay systems: Basic building blocks, Fixed Pay, Variable pay & ESOP’s, Individual incentive plans, Group incentive plans, Incentives for professional employees, Factors affecting compensation, Current trends in compensation Introduction and concept of wage and salary, Wage and salary surveys, Compensation surveys, Preliminary considerations, Compensation surveys data Income tax act, Payment of wages act, Minimum wages act, Wage policy in India Compensation as a strategy for attracting and retaining employees, Role of compensation in creating high performing organizations, Compensation for flexible work force, International compensation‐expatriate compensation, ESOP’s, Deferred payouts and retirement benefits Introduction, HRIS and employee benefits, Requirement for a sound benefit program, Communicating employee benefits information, Concerns for management, Types of Employee benefit, Employee benefits required by law, Health care benefits, Benefits for women

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employees, Employee Services – Employee assistance program, counseling services, child and elder care, credit unions

Semester IV

1. Employee Development & Talent Management

Syllabus

from theorists on employee development, Introduction to professional bodies of employee development (for example – SHRM, ISTD etc.), Significance of employee development for talent management, Linking employee development to organizational development and business strategy Techniques of recruitment and talent acquisition, Evaluating talent acquisition techniques, Challenges in acquisition process, Latest trends in talent acquisition On boarding, process of socialization, Understanding employee‐personality and behavioural analysis, Potential assessment, Introducing various assessment techniques and tools, Understanding nature of job, Understanding company culture and business environment Analysing gaps from employer’s perspective, Analyzing gap from employees’ perspective, Planning for the development, Short term plans, Long‐term plans, Resources for employee development, Implementation of plan, Evaluation of development plan, Issues in employee development Coaching, counseling, Mentoring, team building, skill building etc., Career development, Linking career development to organizational objectives, Identifying career opportunities, Identifying potential employees and career anchors, Succession planning, Development of talent as a Strategy for leadership development Introduction to performance management systems, Setting up a transparent and just performance management systems, Talent scorecard, Linking rewards to performance, Retaining top talent‐motivation and retention strategies, Employee engagement, Work life balance and talent management, Talent management audit, Best practices in talent management

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2. International HR Practices

Syllabus

Introduction to HRM: What is International HRM? Difference between International HRM and Domestic HRM, Types of International Employees – Issues in International HRM – Barriers to effective Global HRM – Model of International HRM. International Talent Acquisition: International Labour Market: Sources – Host Country Nationals, Parent Country Nationals and Third Country Nationals. Multinational Staffing Approaches – Ethnocentric, Polycentric, Geocentric, Regiocentric Approaches. Expatriate Selection Criteria – Other Factors in Expatriate selection. Reasons for Expatriate Failure. Training and Development: Expatriate training – Components of Effective Pre‐departure training – Cultural awareness programmes – Preliminary visits – Language training – Practical assistance – Job related factors – Cultural assimilators – Developing international staff – Individual career development. Performance Management: Multinational Performance Management – Variables that influence performance of expatriates – Criteria used for performance appraisal of international employees. Global Compensation: Designing Global compensation programme – Objectives of International compensation – Key components of international compensation – Approaches to International Compensation – International living costs. Repatriation: Repatriation – Repatriation process – Readjustment challenge – Job and social factors – Designing an expatriate programme. Cross‐cultural Issues in HRM: Cultural dimensions of HRM – Importance of cultural sensitivity – Cross‐cultural theories – Cross‐cultural communication – Cross‐cultural negotiations. Employee Relations: International Employee Relations – Key issues in International Employee Relations – Unions and International Employee Relations. Comparative HRM Practices: Comparative HRM practices of staffing, compensation, training, motivation, performance management, employee relations et c. In different countries.

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3. HR Audit

Syllabus

– Who will do the Assessment or Audit? Who is an Auditor – Methodology of HR Audit – Observation, Interviews, Focus Group discussions, Surveys, Questionnaires, Secondary Data etc. H.R. Strategies – Auditing H.R. strategies. H.R. D. Culture – Auditing H.R.D. culture H.R. Structure – Auditing the H.R. Structure H.R. Competencies – Auditing H.R. Competencies Audit of H.R. systems Audit of Human Resource Planning Audit of Competency Mapping Audit of Recruitment and Selection Audit of Induction/Orientation Audit of Training and Development Audit of Performance Management System Audit of Career Planning and Development Audit of Compensation and Benefits Audit of Employee Relations Audit of Statutory Compliance of Labour Laws Audit of Change Management Interventions Audit of H.R. alignment with business goals. Audit of Organisational Culture Audit of Employee Engagement Audit of Employee Motivation Audit of Rewards and Recognition H.R. Scorecard

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4. 4. Strategic HRM

Syllabus

Strategic Human Resource Managemnt – An Overview: Introduction to Strategic HRM – People as strategic assets – Process of Strategic Management – HR as Strategic Partner – Role of HR in Value Chain. Aligning HR to Strategy: Role of HR in formulation and implementation of strategy – Traditional HR vs. Strategic HR – Transition from HRM to Strategic HRM – Role and importance of Strategic HRM – Aligning HR to Strategy – HR and Corporate Strategy – HR and Business Strategy – HR strategy framework. Strategic Talent Acquisition: Talent acquisition and Staffing: Strategic approach – Make vs. Buy staffing decisions – Strategic issues in selection. Strategic Training and Development: Linking training with organizational strategy – Training to Learning – Strategic issues in Training and Development – Aligning training with Performance Management System, Career Planning and Compensation – Learning Organisation – Virtual Training. Strategic Performance Management Systems: Performance Management – Strategic Perspectives on Performance Management – Performance Appraisal to Performance Management – Linkage of Performance Management to Organisational Performance. Strategic Human Resource Planning: Human Resource Planning and Organisational Planning – Human Resource Planning process – Strategic issues in Human Resource Planning. Strategic Compensation Systems: Strategic issues in compensation – Traditional vs. Strategic compensation. Strategic Career Management: Importance of career management – Career Planning – Career Development – Strategic Succession management. Strategic HRM in Merger and Acquisitions: Introduction – Strategic HRM issues in Mergers and Acquisitions – Integration of HR Policies, systems and cultures. Strategic HRM in Downsizing: Managing Separations and downsizings – strategic role of HR in

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downsizings. Strategic HRM and Outsourcing: Reasons for outsourcing – HR outsourcing. Strategic HRM Issues in Industrial Relations: Changing nature of Industrial Relations – Strategic issues in Industrial Relations – Participation and Involvement – Proactive Industrial Relations. Strategic HRM and Employee Retention: Strategic approach to manage turnover – cost and benefit of retention – retention strategies.

5. Business Law

Syllabus

The Indian Contract Act, 1872: Evolution of Contract Act its meaning, essentials of a valid contract; nature of contract distinction between contractual obligation and legal obligation, agreement, to sell, requisite of a valid contract, offer and invitatio n to offer, modes of acceptance, communication of offer, express and implied terms, standard forms of contract, exclusion clauses, kinds of agreement, valid, void and voidable agreement; unilateral, bilateral and international contracts; Validity‐kinds of mistake, mistake of law and fact‐and the remedies thereof available, Misrepresentation of material fact, fraudulent and innocent misrepresentation and the remedies available, coercion and undue influence the effects and the remedies available to the aggrie ved. Undue influence the effects and the remedies available to the aggrieved person; Consideration‐ Past, Present and Future, essential of valid consideration, sufficiency of Consideration, consideration and promissory estoppels, Privity of Contracts and of Consideration; Capacity to contract‐Minor, Lunatic and enemy; unlawful and illegal agreement, Agreement void under the Statue. Quasi Contracts; Termination and discharge of contract: Performance of contract, Different modes of discharge of contract, Performance as to place, time, joint performance of promises, apportionment of payments. Discharge by agreement, Novation and assignment, remission of performance, discharge by frustration‐when plea of frustration is admission and the rights and liabilities of the parties when frustration operates; Breach of Contract‐breach and anticipatory breach of contracts, damages and specific relief, types of damages and their remedies available to the aggrieved person; Indemnity and guarantee‐ Parties to contract of indemnity and guarantee; Difference between indemnity and guarantee, surely and indemnifier, specific guarantee and continuing guarantee; Rights of the indemnified, surety right against principal debtor and Co‐surety; Bailment, Pledge and Finder of Goods‐ Nature and essential features of bailment and pledge, bailment for reward gratuitous bailment, bailee’s duty, pledge as a special kind of bailment. Pawnee’s right against the pawner and Pawners right against the Pawnee. Finder of goods as

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quasi as quasi bailee, duties of finder of goods and his rights and liabilities for reward, sale; Law of agency‐Agency and other forms of Contract, Types of Agencies like by holding out, operation of law, estoppels, express, implied, Sub‐agent, substituted agent and ratified, Relationship of principal and agent, Rights and liabilities of the Agent against third party, Rights and liabilities of the Agent against Principal, undisclosed Principal and the rights and liabilities to the parties. Termination of agency and its mode s. The Indian Sale of Goods Act, 1930: Essentials of a contract of sale; sale distinguished from agreement to sell; Bailment; contract for work and labour and hire‐purchase; Consitions and warranties; Transfer of title by non‐owners; doctrine of caveat emptor; performance of the contract of sale; Unpaid seller‐his rights against the goods and the buyer. Partnership Act, 1932: What constitutes a partnership deed and types of partnership, legal position of a minor partner and his rights and liabilities; Disti nction between partnership firm, Co‐ownership joint Hindu family and joint stock companies, legality of the partnership firm, types of partners; Express and implied authority, scope of implied authority, Rights and liabilities of a partner against third pa rty and other partners; Rights of newly admitted partners, retiring and deceased partners, registration of and dissolution of partnership forms; Overview of the Limited Liability Partnership Act, 2008. Negotiable Instruments Act, 1881: Features of promissory notes, bills of exchange, hundis, cheques, bank drafts, traveler’s cheque and the rights and duties of various parties to these instruments; Law of presentment of these instruments, honor and dishonor of negotiable instruments, material alteration, noting and protesting. Law relating to foreign bills their noting and protesting etc; Law relating to payment of customer’s cheques of paying banker‐rights and duties, overdraft agreements, wrongful dishonor of cheques, stale cheques, forgery of cheques, liability due to negligence of parties and material alteration, payment in due course; Law relating to the collecting banker‐statutory protection, effects of negligence, role as a agent or holder in due course, precautions to be taken in collection of bills , cheques for the customers and third parties. Law of Carriage of Goods: The Carriers Act, 1865(1972)‐ Definition of contract of carriage of goods, classification of carrier‐common carrier, private carrier, gratuitous carrier, responsibility of common carrier and Bailee, rights of a common carrier, duties of a common carrier, liabilities of a common carrier, distinction between a common carrier and private carrier; Carriage of goods by Rail‐Railway Act, 1989‐ Maintenance of rate books for carriage of goods, Provision of rate risks, railway receipt, liability of railway administration from wrong delivery, responsibility of railway administration as career‐of goods, of animals, of luggage, exoneration from liability in certain cases, delay or retention in tran sit, railway risk rate, liability for damages to goods in defective condition or defectively packed and liability after termination of transit; Carriage by

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Sea‐The Carriage of Goods by Sea Act, 1925 (amended in 1993), and the (Indian) Bill of Lading Act, 1856‐contract of affreightment, express and implied terms in a contractor of carriage by sea‐implied warranty of seaworthiness, implied warranty of commencement of voyage, Non- deviation of voyage, Shipper not to ship dangerous goods, bill of lading. Consumer Protection Act, 1986: Objective of consumer protection act 1986, definition complaint, consumer, contract of service and contract of service, consumer dispute, restrictive trade practice, defect, deficiency; Consumer protection council‐central consumer protection council, state consumer protection council, district consumer protection council; Redressal machinery, jurisdiction, complaint before them, district forum, sate commission, national commission, limitation period, administrative control, power of redressal agencies; Nature and scope of remedies under the act‐ appeals penalties proceeding before consumer forums and applicability of arbitration act. Competition Commission act, 2002: Definition‐acquisition, agreement, cartel, chairperson, commisiion, consumer, Director General, Enterprises, goods, member, etc., Anti Competitive Agreement, Prohibition of abuse of dominant position, Combination; Competition Commission of India‐Establishment, powers of them member, inquiry into certain agreement and dominate position of enterprises, Inquiry into combination by commission, procedure for enquiry of the complaints, Procedure for investigation of combination, appearance before commission, Power of the commission, ratification of orders, Execution of orders b y the commission, Compensation in case of contravention, Competition appellate tribunal procedure and powers, execution of orders, and ability on contravention of orders, appeal to Supreme Court, power of the Central Government, MRTP (Monopolistic Trade Pr actice, unfair Trade Practice) & Restrictive Trade Practice. Right to Information Act, 2005: Salient features of the Right to Information (RTI) Act, 2005; Objective, Public Authorities & their Obligations; Designation of Public Information, Officers (PIO) and their Duties; Request for obtaining Information, Exemption from disclosure; Who is excluded; Information Commissions (Central & State) and their powers; appellate authorities; penalties, jurisdiction of Courts; Role of Central/State Governments. Other Laws: Workmen Compensation Act, 1923; Object, scope and major provisions including proceedings before the Commissioner, appeals, compliances, penalties, special provisions; Payment of Bonus Act, 1965; Object, application and major provisions; Exemption; compliances, offences and penalties; Employees Provident Funds Act, 1952; Application, major provisions, Exemption and compliances; Payment of Gratuity Act, 1972; Application, major provisions, Controlling Authority and the Appellate Authority, obligations a nd rights of employees and compliances; Minimum wages Act, 1948; Object and its scope, fixation,

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payment of wages, Advisory Board, Central Advisory Board; Authority and claims, compliances, offences and penalties.

6. Project

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PG Diploma in International Trade Management















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2 EXIM Procedures and documentation 4

3 International Business 4

4 India’s Foreign Trade 4


6 International Marketing 4


1 Project Management 4

2 International Finance 4

3 Customs shipping and Insurance 4

4 International Logistics and SCM 4

5 Business Law 4

6 Project 4

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Semester I


Syllabus











• 5 S system

• Six Sigma

• Kaizen











Corporate Culture





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Leadership






Motivation






• Modern Theories

ERG Theory


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Change Management










• Expert System






Syllabus










• Modern Approach


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• Ability

• Values

• Attitudes


Personality



• Freudian Stages







• Trait Theories


• The Self Theory


Perception










Learning




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Motivation




• Primary Motives

• General Motives

















• Trait Theories





Groups and Teams

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• Group Dynamics



• Types of Groups

• Formal Groups

• Informal Groups






• Balance Theory

• Exchange Theory





Conflict Management
















• Power Tactics

• Power in Groups


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Syllabus



• Significance







• Business cycles


Demand Analysis



Demand




Supply Analysis







Market Equilibrium


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• Concept













• Different Types of Price Elasticity - Elastic Demand, Inelastic Demand, Relatively Elastic Demand,




• Significance





Demand Forecasting


• Factors




Production Theory








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• Iso-cost Curves



• Different Types of Production Functions - Cobb-Douglas Production Function, Leontief



• Concept of Cost

• Different Types of Costs - Opportunity costs, Accounting Costs, Economic costs, Business Costs,











Market Structure

• Defining Market





Market Failure






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Syllabus





• Millennium Development Goals and UN Post - 2015 Development Agenda

• India and MDGs








CSR



• Theories of CSR






CSR Strategy










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• Social Auditing


REPORTING FOR CSR
























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Syllabus












• Hardware Concepts, Software Concepts, Operating Systems, Programm ing Languages ,


Networking Concepts


Characteristics



• Network Models


Database Management


• Database Management , Objectives , Functions , Major Components , Database Mode ls








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(KMS),Strategic Information System ( SIS),Business Information System (BIS), Integrated

Information Systems

ERP























Trends in CRM




in SCM





model

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Syllabus


















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• E mails




• Eye contact

• Body language

• Handshake






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Semester II


Syllabus



Syllabus

Balance Sheet Accounting Process: Journal, Ledger and Trail Balance Corporate Accounts: Format of C ompany Accounts Cash Flow Statement: Preparation, Analysis and Implications Financial Statements Reporting As per Accounting Standards: AS 1 and 2 Financial Statements Reporting As per Accounting Standards: AS 6 and 9 Financial Statements Reporting As per Accounting Standards: AS 13, 17, and 20. Financial Analysis: Trends, Common Size, Ratios Management Analysis and Discussion Comparison: IFRS, GAAP, Indian Accounting Standards

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Syllabus



Syllabus

Evolution and basic concepts, Vision, Mission and business definition Contributions by Mintzberg, Ansoff, Porter and Prahalad, Gary Hammel Environment survey and appraisal – Industry and competitive analysis – Dominant economic features, strength of competition and competitive forces. The Strategic Management Proc ess – Situation analysis, Formulating Corporate Level Strategy,

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Portfolio Strategy. Formulating Business Level Strategy – Porter’s Competitive Forces and Strategies, Cooperative Strategies. Strategic implications of five competitive forces, Evaluating comp any resources and competitive capabilities, Competencies, core and distinctive competencies and competitive advantages. Formulating Functional level Strategies – Putting strategy into action‐leadership‐structural design, Information and control systems, human resources – Implementing global strategies. Corporate goals and strategic gap, Five generic strategies (Porter’s model) Managing internal organization for Strategy implementation


Syllabus



Syllabus




• Letters


• Press release

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• Reports

• Proposals



Grammar and Style

• Verbs –[tenses; active and passive voice; Subject -Verb Agreement; Negative and Interrogative

formation]






• Punctuation

• Numerals

Oral Communication


management








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Semester III


Syllabus


2. EXIM Procedures and documentation

Syllabus

Introduction and Regulatory Framework of Export‐Import Exchange Control Regulation & Facilities Concerning Export Registration of Exporters Registration with Export Promotion Councils EDI Registration Terms of Payment Export Sales Contract Terms of Shipment Export Documentation Processing of an Export Order Export Finance & Document Submission to the Bank Cargo Insurance Export Credit Insurance Pre‐Shipment Inspection

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Custom Clearance of Export Cargo Total Import Procedure and Documentation Export Assistance in India

3. International Business

Syllabus

Introduction to Assessment pattern, globalization, Globalization, & environment, world trade data, Assessing political risks, Free trade vs protectionism, Barriers to International Trade International Trade barriers, GATT, WTO, Cultural barriers Global Strategy – Entry Global Strategy – Marketing and Sales Global Strategy – Procurement Operation of a Transnational Global Strategic Alliances

4. India’s Foreign Trade

Syllabus

India’s Foreign Trade – An overview India’s Balance of Payments India and World Trade Export Promotion in India Trade Policy Industrial and Investment Policy India’s Trade Performance India’s Foreign Trade Policy Institutional Framework for Export Promotion Export incentives and Benefits Foreign Direct Investment And India’s Jvs Abroad Horizons of International Trade


Syllabus

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Impact of Liberalization of Financial Institutions and Markets Institutions, Role, Types (Regulatory and Funding), Regulatory Theory, State Intervention Functions of important regulators in India – RBI, SEBI, IRDA, FMC Detailed Discussion on Institutions: Banks, Non Banking Financial Companies, Development Financial institut ions, Mutual Funds, Insurance Companies, Venture Funds etc. – Fund‐based and Fee based services offered by banks Markets: Capital and Money, Debt and Equity, Commodity Exchanges, Currency Markets Primary and Secondary markets, Role of Markets, Anomalies, Bubbles, Petersberg Paradox, Information Economics. Monetary Policy, and Interest Rate and Exchange Rate Dynamics, Risk Management in Financial Institutions‐Basle Norms‐Instruments: Plain Vanilla to exotic, riskhedging instruments. – Derivatives

6. International Marketing

Syllabus

Major decision in international marketing International marketing environment Consumer behavior in international contexts International marketing research and opportunity analysis Evolution of which market to enter Methods of entering international market (Entery/Strategies) Barrier to international trade Product promotion decision Pricing decision Distribution decision Export management Pre-shipment document Export procedure Terms of payments in export INCO terms

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Semester IV

1. Project Management

Syllabus

Introduction: Concept of Project Management – Its Role, Scope and Coverage; Relationship with other Department/Functional Areas; Organizing for Project Management; Matrix Organisation; Project Manager is an entrepreneur; Role of Consultants in Project Management; Success Factors in Project Management. Nature of Project Decisions: The Project Development Cycle; Project Identification, Ideas and promoters; Opportunity studies; Project Selection; Pre‐feasibility and Feasibility Studies; Identification of Investment opportunities; Technical Analysis; Basis of Government regulatory framework, Various acts and Laws affecting project – Identification. Selection of Location & Site of the Project: Location Decisions objectives; Factors affecting location; Policies of central Government lowards Location; Legal aspects of project management; Concept of industrially Backward areas. Incentives available for appropriate location. Project Appraisal: Market Appraisal; Demand Estimation and Forecasting; Technical Appraisal; Technology, Product‐mix, Plant Capacity, Distribution Channel; Financial Analysis; Profitability Analysis; Cost‐benefit Analysis; Preparation of Budget and Cash Flows; Assessing Tax Burdens; Appraisal Criteria use by Lending Institution. Risk Analysis of Project – Measures of risk: Use of Subjective Probabilities; Mathematical Analysis; Sensitivity Analysis; Simulation Analysis; Decision Tree Analysis. Quantitative Aspects of Project: Project Planning, Monitoring & Control; Netw ork Analysis Techniques Critical Path Method, Programme Evaluation & Review Technique, Grantt Charts; Crashing of Projects; Probability considerations in Network Analysis – Optimistic Time, Most likely Time and Pessimistic Time; β (Beta) Distribution curve; Resources Allocation & Scheduling; Resources Leveling; Progress Report; Updating; Management Information System for Projects. Use of Computer in Network Analysis: Computer Softwares; Project Management packages – their Selection & Use. Case Studies

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2. International Finance

Syllabus

Introduction to Foreign Exchange Transactions – Current A/c & Capital A/c transactions – BOP Concepts, Role of IMF, World Bank, WTO Exchange Rate System – International Monetary System – Role of IMF – Fixed vs. Floating exchange rates – Managed floating – Evolution of Exchange rate Mechanism in India FEMA/PMLA – Important aspects of differences – Functions of an authorized dealer – Concepts regarding Nostro/vostro Accounts & Mirror accounts Exchange Rate Determination – Direct & indirect quotations – Cross rates – Merchant TT & bill rates Foreign Exchange Markets – Market conventions & practices – Spot & forward rates – factors affecting spot & forward rates Purities in International Finance – PPP theorem – its limitations – Interest Rate Parity (IRP) – Fisher Effect – Arbitrage International Equity Market – International Debt Market – International Mutual Funds Export Promotion Measures – Duty Drawback Schemes – Foreign Trade Development Act 2002 – Incentives to exporters School of Business Management Letters of Credits – Types of L/Cs – Introduction to UCP 600 – Rights & Responsibilities of parties under an L/C Behaviour of Exchange Rates (including intra‐day behavior) – Dealing Room Operations – Front office, Back office & Mid office Functions – Exchange Position/Cash Position Managing Foreign Exchange Rights – Transaction, Translation & operating Exposures of firms Use of Derivatives – Currency options, Futures & Swaps Capital account convertibility – Tarapore committee recommendations – Implementation of recommendations, Role of ECGC & Exim Bank

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3. Customs shipping and Insurance

Syllabus

Introduction

Customs in India/Customs Establishment Customs Acts

Definition, Customs Act, 1962, Customs Tariff Act, 1975, Foreign Trade (Development and Regulation) Act, 1992, Power of Central Government/Legal Framework, Customs Authorities & Administration, Sizures & Searches, Confiscation, Appeals Customs Tariff: Indian Customs Tariff Classification, Harmonised System of nomenclature, Principles of Classification, Rates of Duty & Schedule, General Provisions of the Act Customs Clearance

Clearance of Imported Goods: Objectives of Custom Clearance, Custom Clearance Procedures, Ports of Clearance, Import General manifest, Types and Levy of C ustoms Duties, Valuation of Goods, bill of Entry, Declaration of Tariff Classification, Permissibility of Import, Verification of Import Licence, Valuation of Goods Imported, Classification of Goods Imported, Rates of Customs Duty, Assessment of Customs Du ty, First Check & Second Check Clearance Procedure, Clearance through Electronic Data Interchange (EDI) System, End Use bonds, Examination of Goods, Green Channel Facility, Execution of Bonds, Payment of Duty, Movement of Bill of Entry after ssessment, Bonding & Ex Bonding of Warehoused Goods, Demurrage Charges, Import Follow‐through, Claims for Uncleared Goods/Untraced Goods/Damaged Goods, Import of Samples, Import by Post/through Courier, Duty Free Imports Passenger Baggage. Clearance of Export Goods: Shipping of the Goods, Basic Information: Documents and Duties, Types of Shipping Bills, Customs Clearance Procedure: Shipment by Sea, Customs Clearance Procedure Shipment by Air, Checking of the Shipping Documents, Physical Examination of Goods, loading of Goods, Post Loading Certification, Exportof Samples/Exhibits of Restricted Items Shipping Introduction, Role of Shipping in International Trade, Different Modes of Shipment, Selecting Suitable Mode for Shipment of Cargo, Conference System & Practices, Freig ht Rate Structure & Calculation of Freight, Chartering Practices, Containerisation: FCL/LCL/Break Bulk, Role of Clearing & Forwarding Agents/Fright Brokers/Shipping Companies,Reservation of Shipping Space,Mate Receipt/Bill of Lading/Airway Bill, Shipping/Shipment Advice, Short Shipment/Short Out Notice Insurance

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Introduction: What is Marine Insurance? Objectives of Insurance, Legal Provisions of Marine Cargo Insurance, Selection of Insurance Cover, Types of Insurance Policy, Scope of Cover, Insurance of Air Cargo, FOB Policy, Seller’s Interest Insurance, Warranty Insurance Premium

Rate of Premium, Return of Premium, Failure of Consideration, Return by Agreement Marine Documents

The Specific Policy, Marine Cover Note, Marine Open Cover, Marine Open Policy, Marine Cum Erection Insurance, Endorsements, Stamp Duty Underwriting

Principles of Underwriting: Insurable Interest, Indemnity & Value of Insurance, Utmost Good Faith, Proximate Cause, Subrogation, Contribution, Duty of Disclosure Insurance Claims: Theory of Cargo Claims, Total Loss/Particular Average/General Average, Salvages, Claim Procedures, Claims Payment Export Credit Risk Insurance; Introduction, Export Credit Guarantee Corporation, Types of Policies: General/Specific, Risks Covered/Not Covered By the Policies, Maximum Liability, Credit Limit on Overseas Buyers, Restricted Cover Countries, Premium Rates, Time Limit/Settlement of Claims, Special Schemes: Transfer Guarantee/Joint Venture Insurance/Overseas In vestment Insurance/Exchange Fluctuation Risk Cover, Product Liability Insurance Case Studies

4. International Logistics and SCM

Syllabus

Ships – different types and sizes with their important features and their suitability to different cargoes. Basic shipping terminology including abbreviations. General particulars of ships. Bills of Lading – functions, conditions, contents, types and general information. Classification Societies – background, their functions and importance. Statutory documents on board includ ing mandatory surveys and safety certificates. Stowage factors and densities – importance in the carriage of dry and liquid cargoes, effect of density of water (fresh, salt, brackish). Different freight units. General structure of shipping industry – liner and tramp services. Liner shipping – essential features; break bulb; mode of utilization; concept of intermodalism; container sizes and types; container terminology; freighting; CYs, CFSs and ICDs; marketing of liner shipping; documents. Tramp shipping – types of charters – time, trip‐time, voyage, consecutive voyages, bareboat;

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contract of affreightment, features of dry bulk and tanker chartering; names of different charter [arty forms for different trades. Cargo handling equipments used on board and ashore. Agents – ship, port and liner agents and their roles in shipping. Freight forwarders, freight brokers, ship brokers and other intermediaries in shipping. Structure of shipping – services of master and crew, etc. Cargo Documentation – Manifest, Mate’s Receipt, Tally sheets, Notice of Readiness, Statement of Facts, etc. Custom house work – Inward and outward entry of ships documentation. Shipping procedures in ports for exports and imports for break‐bulk/bulk cargoes Customs Bill of Entry and Shipping Bill Business communication in shipping – letter writing, telex, fax, e‐mail, report‐writing, memo writing, charts and graphs.

5. Business Law

Syllabus

The Indian Contract Act, 1872: Evolution of Contract Act its meaning, essentials of a valid contract; nature of contract distinction between contractual obligation and legal obligation, agreement, to sell, requisite of a valid contract, offer and invitation to offer, modes of acceptance, communication of offer, express and implied terms, standard forms of contrac t, exclusion clauses, kinds of agreement, valid, void and voidable agreement; unilateral, bilateral and international contracts; Validity‐kinds of mistake, mistake of law and fact‐and the remedies thereof available, Misrepresentation of material fact, frau dulent and innocent misrepresentation and the remedies available, coercion and undue influence the effects and the remedies available to the aggrieved. Undue influence the effects and the remedies available to the aggrieved person; Consideration‐ Past, Present and Future, essential of valid consideration, sufficiency of Consideration, consideration and promissory estoppels, Privity of Contracts and of Consideration; Capacity to contract‐Minor, Lunatic and enemy; unlawful and illegal agreement, Agreement void under the Statue. Quasi Contracts; Termination and discharge of contract: Performance of contract, Different modes of discharge of contract, Performance as to place, time, joint performance of promises, apportionment of payments.

Discharge by agreement, Novation and assignment, remission of performance, discharge by frustration‐when plea of frustration is admission and the rights and liabilities of the parties when frustration operates; Breach of Contract‐breach and anticipatory breach of contracts, damages and specific relief, types of damages and their remedies available to the aggrieved person; Indemnity and guarantee‐ Parties to contract of indemnity and guarantee; Difference

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between indemnity and guarantee, surely and indemnifier, specific guarantee a nd continuing guarantee; Rights of the indemnified, surety right against principal debtor and Co‐surety; Bailment, Pledge and Finder of Goods‐ Nature and essential features of bailment and pledge, bailment for reward gratuitous bailment, bailee’s duty, pledge as a special kind of bailment. Pawnee’s right against the pawner and Pawners right against the Pawnee. Finder of goods as quasi as quasi bailee, duties of finder of goods and his rights and liabilities for reward, sale; Law of agency‐Agency and other forms of Contract, Types of Agencies like by holding out, operation of law, estoppels, express, implied, Sub‐agent, substituted agent and ratified, Relationship of principal and agent, Rights and liabilities of the Agent against third party, Right s and liabilities of the Agent against Principal, undisclosed Principal and the rights and liabilities to the parties. Termination of agency and its modes. The Indian Sale of Goods Act, 1930: Essentials of a contract of sale; sale distinguished from agreement to sell; Bailment; contract for work and labour and hire‐purchase; Consitions and warranties; Transfer of title by non‐owners; doctrine of caveat emptor; performance of the contract of sale; Unpaid seller‐his rights against the goods and the buyer. Partnership Act, 1932: What constitutes a partnership deed and types of partnership, legal position of a minor partner and his rights and liabilities; Distinction between partnership firm, Co‐ownership joint Hindu family and joint stock companies, legality of the partnership firm, types of partners; Express and implied authority, scope of implied authority, Rights and liabilities of a partner against third party and other partners; Rights of newly admitted partners, retiring and deceased partners, registration of and dissolution of partnership forms; Overview of the Limited Liability Partnership Act, 2008. Negotiable Instruments Act, 1881: Features of promissory notes, bills of exchange, hundis, cheques, bank drafts, traveler’s cheque and the rights and duties of various parties to these instruments; Law of presentment of these instruments, honor and dishonor of negotiable instruments, material alteration, noting and protesting. Law relating to foreign bills their noting and protesting etc; Law relating to payme nt of customer’s cheques of paying banker‐rights and duties, overdraft agreements, wrongful dishonor of cheques, stale cheques, forgery of cheques, liability due to negligence of parties and material alteration, payment in due course; Law relating to the collecting banker‐statutory protection, effects of negligence, role as a agent or holder in due course, precautions to be taken in collection of bills, cheques for the customers and third parties. Law of Carriage of Goods: The Carriers Act, 1865(1972)‐ Definition of contract of carriage of goods, classification of carrier‐common carrier, private carrier, gratuitous carrier, responsibility of common carrier and Bailee, rights of a common carrier, duties of a common carrier, liabilities of a common carrier, distinction between a common carrier and private carrier; Carriage of

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goods by Rail‐Railway Act, 1989‐ Maintenance of rate books for carriage of goods, Provision of rate risks, railway receipt, liability of railway administration from wrong delivery , responsibility of railway administration as career‐of goods, of animals, of luggage, exoneration from liability in certain cases, delay or retention in transit, railway risk rate, liability for damages to goods in defective condition or defectively packed and liability after termination of transit; Carriage by Sea‐The Carriage of Goods by Sea Act, 1925 (amended in 1993), and the (Indian) Bill of Lading Act, 1856‐contract of affreightment, express and implied terms in a contractor of carriage by sea‐implied warranty of seaworthiness, implied warranty of commencement of voyage, Non - deviation of voyage, Shipper not to ship dangerous goods, bill of lading. Consumer Protection Act, 1986: Objective of consumer protection act 1986, definition complaint, consumer, contract of service and contract of service, consumer dispute, restrictive trade practice, defect, deficiency; Consumer protection council‐central consumer protection council, state consumer protection council, district consumer protection council; Redres sal machinery, jurisdiction, complaint before them, district forum, sate commission, national commission, limitation period, administrative control, power of redressal agencies; Nature and scope of remedies under the act‐ appeals penalties proceeding before consumer forums and applicability of arbitration act. Competition Commission act, 2002: Definition‐acquisition, agreement, cartel, chairperson, commisiion, consumer, Director General, Enterprises, goods, member, etc., Anti Competitive Agreement, Prohibit ion of abuse of dominant position, Combination; Competition Commission of India‐Establishment, powers of them member, inquiry into certain agreement and dominate position of enterprises, Inquiry into combination by commission, procedure for enquiry of the complaints, Procedure for investigation of combination, appearance before commission, Power of the commission, ratification of orders, Execution of orders by the commission, Compensation in case of contravention, Competition appellate tribunal procedure an d powers, execution of orders, and ability on contravention of orders, appeal to Supreme Court, power of the Central Government, MRTP (Monopolistic Trade Practice, unfair Trade Practice) & Restrictive Trade Practice. Right to Information Act, 2005: Salient features of the Right to Information (RTI) Act, 2005; Objective, Public Authorities & their Obligations; Designation of Public Information, Officers (PIO) and their Duties; Request for obtaining Information, Exemption from disclosure; Who is excluded; Information Commissions (Central & State) and their powers; appellate authorities; penalties, jurisdiction of Courts; Role of Central/State Governments. Other Laws: Workmen Compensation Act, 1923; Object, scope and major provisions including proceedings before the Commissioner, appeals, compliances, penalties, special provisions; Payment of Bonus Act, 1965; Object, application and major provisions; Exemption;

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compliances, offences and penalties; Employees Provident Funds Act, 1952; Application, major provisions, Exemption and compliances; Payment of Gratuity Act, 1972; Application, major provisions, Controlling Authority and the Appellate Authority, obligations and rights of employees and compliances; Minimum wages Act, 1948; Object and its scope, fixation, payment of wages, Advisory Board, Central Advisory Board; Authority and claims, compliances, offences and penalties.

6. Project

Post Graduate Diploma in Information Technology and Systems Management

Program Structure

Year 1 Year 2

Semester 1 Semester 3

Information Systems for Managers Enterprise Resource Planning

Corporate Social Responsibility e-Business

Business Economics IT Project Management

Business Communication & Etiquette Emerging Technologies: IoT, Augmented Reality, Virtual Reality

Management Theory and Practice IT Infrastructure Management

Organizational Behavior Cloud Computing


Essentials of HRM Fundamentals of Big Data & Business Analytics

Marketing Management IT Security and Risk Management

Financial Accounting & Analysis Managing Business Process Outsourcing

Strategic Management Digital Payments

Business Statistics Business : Ethics , Governance and Risk

Business Law Project

CURICULUM AND DETAILED SYLLABUS

SEMESTER I

1. Management Theory and Practice

Introduction to Management: Introduction - Management as an Art - Management as a Science - Management Both Science and Art - The Role of Management in Society - Definition of Management: It’s Nature and Purpose

Evolution of Management Thought: The Classical Approach - Charles Babbage -Frederick W. Taylor - Henry Laurence Gantt - Henri Fayol - Robert Owen - Max Weber - George E. Mayo - The Systems Approach - Summary of Management Trends

Understanding Organizations: Introduction - ETZIONI - Six Box Organizational Model - Matrix or Mixed Model - An Overview of Emerging Concepts Influencing Organizational Designs - Organizing for the Learning Organization - Balance between Leadership and Management - Process of Institutionalizing Leadership of Change - Exercises on Invisible Committee

Culture in the Organization: Introduction - Culture and the Business Organization - Components

of Culture - Corporate Culture - Culture and Communication - How to Effect Cultural Change in the Organization - Implications of Culture in Management - Minimizing Conflict Between Administrative Action and Cultural Values

Role of Information in Organizations: Data and Information - Value Added Resources - Planning and Administration Competency - Common Information Technologies - Decision Support System - Expert System - Group Decision Support System - Teamwork Competency

Managerial Decision Making: Types of Managerial Decisions- Decision Making Process - Importance of the Decision - Time Pressures - Group Decision Making - Techniques for Stimulating Creativity - Information Technology and Decision Making

2. Organisational Behaviour

Introduction to Behaviour in Organisations: Introduction to Organisational Behaviour, Definition & Scope of Organisational Behaviour, Importance of Organisational Behaviour, Approaches to Organisational Behaviour, Challenges & Opportunities, Organisational Behaviour & Its Behavioural Sciences Foundation

Understanding Individual Behaviour: Introduction, Biographical Attributes, Ability, Values, Attitudes, Job Satisfaction

Personality: Determinants of Personality, Process of Personality Formation, Significant Personality Traits impacting Organisational Behaviour

Perception: What is perception? Factors that influence perception, Impression Management, Perception of self-image and Behaviour

Learning: The Concept of Learning, Theories of Learning, Learning through Reinforcement, A glance at Organisational reward system, How to administer reinforcement? The impact of punishment

Motivation: Meaning, Primary Motives, General Motives & Secondary Motives, Motivational Approaches, Motivation in Practice Leadership: Introduction, Behavioural Theories, Trait Theories, Contingency Theories, Current Issues in leadership, Emotional intelligence, Leadership styles & their impact on employees

Groups Dynamics & Understanding Work Groups and Teams: What is group dynamics? Formation of groups, Types of groups, Understanding Group Processes and Issues in Teamwork, Issues faced in team work, Creating Effective work teams NMIMS Global Access - School for Continuing Education Conflict Management: Understanding conflict, Functional & Dysfunctional conflicts, Types of conflicts, Inter-personal conflict, Intergroup conflict, Conflict Resolution, Allowing functional conflict for Organisational effectiveness

Power & Politics in Organisations: Difference Between Leadership & Power, Sources of Power, Identifying the sources of Power in an Organisation, Power Tactics, Power In groups, Politics in

Organisations, Factors contributing to Politics, Organisational culture and its responsibility in breeding politics, Personality development for encountering politics


Introduction to Business Economics: Economics and Business Decision Making; Economics: Scope of economics; economics as a tool for decision making; Business Economics: Definition and scope; distinction between economics and Business Economics; Economic Indicators and Business Cycles

Demand and Supply Analysis: Demand, Generalized Demand Function, The law of demand, Shift and movement along demand curve, Elasticity of demand: Price, Income and Cross Price elasticity of demand, Demand Estimation: Basic concepts , Supply, Generalized supply function, Supply functions, Shifts and movement in the supply curve, Supply elasticity, Market equilibrium, Changes in the market equilibrium, Changes in demand (supply constant), Changes in supply (demand constant).

Cost & Production Analysis: Production in the short run, Total product, Average and marginal products, Law of diminishing marginal product, Production in the long run, Production isoquants, Characteristics of isoquants, Marginal rate of technical substitution, Isocost curves, Finding the optimal combination of inputs, Short run costs of production, Fixed and variable cost, Short run total costs, Average and marginal cost, Marginal cost curves, Long run costs, Derivation of cost schedule from a production function, Economies and diseconomies of scale, Economies of scope

Managerial Decisions in Competitive Markets: Features of perfect competition, Profit maximization in the short run, Profit maximization in the long run, Managerial decisions for firms with market power, Measurement of market power: The Lerner Index, Determinants of the market power: Economies of scale, Barriers created by government, Profit maximization under monopoly: output and pricing decisions, Monopolistic competition: short run and long run equilibrium, Pricing decision in an oligopoly: The Kinked Demand curve model

Market Failures and Price Regulations: Market failures and need for regulation, Regulations and market structure, Firm behavior, Price regulation


Globalization and its Impact: Economic, Social, Sustainable Development, Role of Business in Sustainable Development, Millennium Development Goals, India and the MDGS Business and Society, Business Organizations as Systems.

Corporate Stakeholders: From Shareholder Theory to Stakeholder Theory, Stakeholder Concept, Typology of Stakeholders and their Influence, Stakeholder Engagement, Stakeholders versus Shareholders, Dynamic Environment of Business.

History of CSR in India: Pre-Independence Period, Post-Independence India, Liberalization

and CSR, Emerging CSR Trends, Contemporary Scenario: Achievements, Theories of CSR: Friedman’s Theory/Fundamentalist Theory, Social Contract Theory, Social Justice Theory, Rights Theory, Deontological Theory, Stakeholder Theory, Gandhi’s Trusteeship Theory.

Corporate Social Responsibility: The Pyramid of Corporate Social Responsibility, Generations of CSR, Changing Trends: Philanthropy, Strategic Philanthropy, CSR Arguments against CSR, The Business Case for CSR, Importance of CSR for India: Current Business Scenario in India- Contemporary Drivers for CSR.

Developing A CSR Strategy: Steps in Designing CSR Strategy, Develop a Working Definition of CSR, Review Corporate Documents, Processes and Activities, Developing a CSR Strategy: Build Support with Senior Management and Employees, Research what others are doing, Prepare a Matrix of Proposed CSR Actions, Develop Options for Proceeding and Develop the Business Case for CSR Action, Decide on Direction, Approach and Focus Areas Implement CSR Commitments: Develop an Integrated CSR Decision-making Structure, Prepare and Implement CSR Business Plan, Set Measurable Targets and Identify Performance Measures, Engage Employees and Others to Whom CSR Commitments Apply, Design and Conduct CSR Training, Establish Mechanisms for Addressing Problematic Behaviour, Create Internal and External Communication Plan.

Implementing CSR Strategy: Areas of CSR Implementation, CSR at Market Place: Benefits of Marketplace CSR, Designing Market Place CSR Activities, CSR at Workplace: Benefits of CSR at Workplace, Designing Work Place CSR Activities, Environmental CSR: Benefits of Environmental CSR, Designing Environmental CSR, CSR with Communities, Types of Interventions: Benefits of Community Interventions, Steps to Design CSR Intervention, Strategic Partnerships: Reasons for Corporate NGO Partnership, Criteria for Selecting NGO Partner, NGO Strategies to Influence CSR.

CSR Monitoring and Measurement: Focus of Measurement , Measure Fewer Things Better, Measure What Matters, Communicate Fewer Metrics in Multiple Ways, What is Monitoring?, Internal Compliance Monitoring, External Monitoring and Measurement Importance.

CSR Reporting: Benefits of Reporting: Whom to Report, How to Report, Contents of CSR Report, Formats of CSR Communication and Reporting, The Reporting Team, Additional References for CSR Reporting.

Role of Government And Voluntary Codes In CSR: Role of Government, Government Support at International Level, Voluntary Codes in CSR: OECD Guidelines for Multi-national Corporations, ILO Conventions, ISO 9000 & ISO 14000, SA8000, UN Draft Principles for Behaviour of Trans-national Corporations, LEED, GRI, DOW Jones Sustainability Index, FTSE4GOOD, Smart Growth Network, Equator Principles, UN Global Compact, Coalition of Environmentally Responsible Economies (CERES).

Corporate Ethics and Governance: What is Corporate Governance, Constituents of Corporate Governance, The Corporate Governance Debate, Theories and Responsibilities of Corporate Governance, Global Growth of Corporate Governance, History of Corporate Governance in India, The Current State of Corporate Governance in India, Board Composition in India, Corporate Governance: Need to Strengthen: How to Improve Corporate Governance, Benefits

of Corporate Governance, Efforts to Improve Corporate Governance, Corporate Governance and CSR.

5. Information Systems for Managers

Introduction to Information System: Need of Information in Managing Business; Evolution of Information Systems; Information and Control Systems; Classification of Information Systems; Business Process Design; Managing Information Systems

Components of Information Technology: Computer Systems Hardware; Software Concepts; Networking Concepts; Database Concepts

Types of Information Systems: Introduction to Information Systems; Operations Support Systems; Management Support Systems; Other Types of Information Systems

Role of Information Systems in Managing Business: Functional Information Systems; Integrated Systems ERP; Electronic Data Interchange; Data Warehousing, Data Mining and Business Intelligence; CRM & SCM

Building and Deploying an Information System: Information System Architecture; Software Development Lifecycle; Software Development Models; Requirement Analysis & Design Considerations; Software Testing; Deploying an Information System

Managing Information Systems: Infrastructure Management; Maintenance of Information Systems; Management of Changing Requirements; Incidence Handling; Disaster Recovery and Business Continuity Planning

6. Business Communication

Communication in workplace: Role of communication in business, Why business needs to communicate, Importance of communication skill for you, Forms of communication, Formation and sending of response, 7 C’s of good communication skills, Barriers to communication, Communication skills – verbal and Non-verbal, Organizational communication – internal and external including PR

Fundamentals of business writing: Adaptation and selection of words, Use of familiar words, Adapting to multiple readers

Indirectness in persuasion and sales messages: Determining the persuasion, Gaining attention in the opening, Making the request clear and positive

Public speaking and oral reporting: Making formal speeches, Defining oral report, Differences between oral and written reports, Planning the oral report, Telephone communication

Technology-enabled communication: Using technology in communication tasks, E mails, Tools for constructing messages, Computer tools for gathering and collecting information

Personal etiquettes and grooming for corporate: Eye contact, Body language, Handshake, Business card etiquette, Work habits – punctuality, prioritizes your work, stay positive, Bring solution, etc.

Aspects of communication: Cultural aspects of communication – intercultural and multicultural, Ethical and Legal aspects

SEMESTER II


Introduction to Marketing: Definition of Marketing and Market, Marketing Concepts, A Historical Perspective, Comparison of Marketing Orientation with other Orientations.

Understanding the Marketing Process: Marketing Mix: Differentiation among Few Concepts, Marketing as an Exchange Process, Marketing Management Process, Marketing Mix, Extended Mix for Services, Developing Marketing Orientation.

Marketing Concepts, Customer Value and Satisfaction: Customer Value – Classification, Characteristics, Customer Satisfaction, Customer Delight, Monitoring and Measuring Customer Satisfaction, Delivering Customer Value, Value Chain.

Marketing Environment: Impact on the Strategic Planning Process: Competitive Environment – External, Environmental Scanning.

Understanding Consumer Behavior: Consumer Behavior, Different Types of Buying Motives, Different Buying Roles, Developing 7 O’s Framework for Understanding Consumer Behavior, Classification of Buying Behavior, Consumer’s Decision Process, Factors Influencing Consumer Behavior, Business Market versus Consumer Markets.

Understanding Industrial Buyer Behavior: Nature of Organizational Buyer Behavior, Analyzing Industry and Competition, Competitive Advantage and Core Competence, Organizational Consumers, Buying Situations, Roles and Responsibility of Buying Centers, Various Functional

Departments in the Purchase Process, Organizational Buyer’s Buying Motives, Organisational Buying Situations, Organisational Buyer’s Decision Process, Influences on Buying Decisions.

Marketing Strategy: Planning – Designing the Blueprint for the Future, Characteristics of a Good Marketing Plan, Importance of Marketing Planning, Strategic Corporate Planning by Top Management, Vision by Top Management, Assigning Resources to each Strategic Business Unit, Applications of Portfolio Models, Strategic Planning at Business Unit Level, Designing an Overall Marketing Plan.

Market Segmentation and Targeting: Non-segmented Markets, Market Segmentation, Segmentation Basis, Market Entry Strategies, Target Markets – Selecting Target Markets, Target Marketing Strategies, Positioning.

Demand Measurement and Sales Forecasting: Measures of Market, Demand Estimation and Measurement, Demand Forecasting, Characteristics of a Good Demand Forecasting Method, Steps in Demand Forecasting, Techniques of Demand Forecasting, Demand Forecasting of New Products.

Product and Product Life Cycle: Layers of the Product, Classification of Products, Product Mix Decisions, Organisational Goals and Product Mix, Managing Product Lines, Managing Brands – Types of Brands, Branding Decisions, Elements of Branding, Brand Equity, Brand Valuation, Brand Building Process, Product Life Cycle (PLC).

New Product Decisions: New Product Options, Role of New Product Development Process in an Organization, New Product Development Process, Reasons for Adding a New Product, Improve, Buy or Drop Decisions for a Product, Consumer Adoption Process.

Distribution Channels and Logistics: Distribution/Marketing Channels, Role of Distribution Channels, Value Networks, Channel Design Decisions, Channel Management Decisions: A System of Cooperation and Competition, Channel Integration and Systems, Logistics.

Pricing Decisions: Deciding Pricing Strategy, Objectives of Pricing, Factors Influencing Pricing Decisions – Cost Factors, Demand Factors, Methods of Pricing, Price Sensitivity and Consumption.

Marketing Communication: Advertising And Promotion: Developing and Managing Integrated Marketing Communication, Communication Process, Models of Communication, Advertising – Types, Major Players in Advertising, Advertising Management Process, Sales Promotion, Public Relations, Publicity, Personal Selling, Direct Marketing, Digital Marketing, Word-of-mouth Communication.

8. Financial Accounting & Analysis

Introduction to Financial Accounting: Nature and Scope of Financial Accounting, Difference between Financial and Management Accounting ,Basic Accounting Concepts ,Advantages and Limitations of Financial Accounting

Accounting Process: Accounting Process, Journal, Ledger, Meaning of Subsidiary Books, Bills of Exchange

Trial Balance to Final Accounts: Preparing a Trial Balance ,Rectifying Errors, Final Accounts

Accounting Standards I: Accounting , Constitution of Accounting Standards Board in India, Procedure of Issuing Accounting Standards, Compliance with Accounting Standards

Accounting Standards II: Implementation of Accounting Standards, Financial Statements

Generally Accepted Accounting Principles (GAAP): Generally accepted Accounting Principles, International Financial Reporting Standards (IFRS) , Indian Accounting Standards (AS), Difference between IGAAP& IFRS in following areas ( with Examples)

Corporate Accounts: Revised Schedule VI of the Companies Act, 1956 ( W.e.f 1-4-2011)

Cash Flow Statement: Cash Flow Statement , Cash Flow Statements ( AS-3)

Financial Statement Analysis I: Financial Statements, Profit and Loss Account, Balance Sheet

Financial Statement Analysis II: Ratio Analysis, Types of Ratio, The DuPont Equation

Financial Statement Analysis III: Common Size Analysis, Trend Analysis, Percentage Change Analysis, Management’s Analysis and Discussion: Thinking beyond Numbers


Introduction to Human Resource Management: Human Resource Management (HRM)- Meaning and Definition, Evolution, Objectives and Scope of HRM ,Structure of the HRM Department, Functions of HRM, Challenges of HRM, Personnel Management, Differences between HRM & PM, Strategic Management and HRM

Human Resource Planning: Human Resource Planning- Need, Objectives, Process of Human Resource Planning, Techniques of HR Demand Forecasting- Qualitative Methods, Quantitative Methods, Factors affecting HR Demand Forecasting, Benefits & Challenges of Human Resource Planning

Job Analysis and Job Design: Job Analysis: Definition, Scope ,Process of Job Analysis, Information Collection for Job Analysis, Methods, Limitations and Effectiveness of Job Analysis, Job Description - Need , Objectives , Features, Job Specification – Need, Objectives ,Features, Job Design- Nature , Process, Effectiveness of Job Design, Contemporary issues in Job Design, Job enrichment, Job enlargement, Job rotation

Recruitment and Selection: Recruitment- Meaning & Definition, Purposes & Importance ,Factors governing recruitment, Sources, Methods of Recruitment, Selection, Differences between Recruitment

and Selection, Process of Selection, Merits and Demerits of the Interview Method, Steps for effective interviewing, Selection in India, Selection from a Global perspective, Outsourcing, Outsourcing HR in India

Induction and Orientation: Induction- Need, Process, Merits and Demerits of Induction, Orientation- Purpose, Types, Process of Orientation Program Development, Effectiveness of Orientation Program, Problems of Orientation

Competency Mapping and Assessment Centre: Competency Mapping, Developing Competency Models, Uses of Competency Models, Future Trends in Competency Modelling, Assessment Centres, History of Assessment Centres, Measurement Tools, Difference between Assessment Centre and Development Centre

Training and Development: Concept of Training, Training and Education, Need & Importance of Training in Organizations, Stakeholders in Training, Process of Training, Needs assessment, International training issues, How to make training effective ,Types of Training, Cross-cultural training, Team training, Orientation training, Training and Learning organizations, Concept of Development, Need of Development in Organizations, Difference between training and development, Coaching and Mentoring, Difference between coaching and mentoring, Process of Coaching and Mentoring, Implementation of Coaching and Mentoring in a firm

Human Resource Development: HRD- Meaning, Need, Objectives, Scope, Functions, Process of HRD, Types of HRD Systems, Effectiveness of HRD

Career Planning and Succession Planning: Career Planning, What is career?, Career stages, Career choices and preferences, Career Anchors, Career Planning- Objectives, Process, Merits and Demerits , Succession Planning- Objectives, Process, Merits and Demerits

Performance Management: Performance Management- Nature, Significance , Performance Management Systems in India, Performance Appraisal- Goals, Process, Methods of Performance Appraisal-Past Oriented & Future Oriented methods, 360 degree Feedback, Multi-rater Assessment, Feedback systems or the performance appraisal meeting, Benefits of Performance Appraisal, Problems of Performance Appraisal, International performance appraisal, Potential Appraisal- Purpose, Techniques

Compensation and Rewards: Compensation- Need, Uses, Components of compensation, Industry compensation, Executive compensation, Compensation administration, International compensation, Fringe Benefits and Fringe Benefit Tax (FBT), Reward Management- Need for Rewards, Goals of Reward Management, Intrinsic vs. extrinsic rewards, Reward Systems- Types, Effectiveness of Reward Systems

HR Audit and Accounting: HR Audit- Need, Objectives, Role, Significance ,Process of HR Audit, Benefits and Limitations of HR Audit, HR Accounting- Need, Objectives, Scope , Methods of HR Accounting, Benefits and Limitations of HR Accounting, HR Information Systems (HRIS)- Need,

Objectives, Scope, Components , Types of HRIS, Application of HRIS in HR Management, Benefits and Limitations of HRIS


Introduction to Strategic Management: Definition of Strategic Management, Nature of Strategic Management, Dimensions of Strategic Management, Need for Strategic Management, Strategic Management – Process, Vision, Mission and Business Definition

Models of Strategic Management: Mintzberg, Ansoff, Porter, Prahalad and Gary Hammel, McKinsey’s 7’S Framework: A Tool to Evaluate and Control an Organisation

Strategic Management in Global Environment: Need for Globalization, Different Types of International Companies, Development of a Global Corporation, Complexity of Global Environment, International Culture, Implementing Global Strategies

Competitive Analysis: Competitor Analysis Framework, Rivalry Analysis, Competitive Dynamics, Competitive Rivalry

Industry Analysis: Formulation of Strategy, Five Competitive Forces that Shape Strategy, PESTLE Analysis, Competition and Value, Industry Structure, Technology Lifecycle, Industry Analysis in Practice, Defining the Relevant Industry

Strategic Management Process: Purposes of Strategic Management Process, Steps involved in the Strategic Management Process, Strategic Management Process, Strategy Formulation, Constraints and Strategic Choice, Strategy Implementation, Strategic Control and Assessment

Formulating Corporate-Level Strategy: Balanced Score Card: A Balanced Approach, Grand Strategies: Strategic Alternatives, Growth/Expansion Strategy, Diversification Strategy, Stability Strategy, Retrenchment Strategy, Turnaround Strategies, Combination Strategies

Formulating Business Level Strategy: Porter’s Competitive Strategies, Competitive Advantage, Competitive Advantage Factors, How to Build or Acquire Competitive Advantage? Acquiring Core Competence, Low Cost Strategies, Differentiation Strategies, Focus Strategies

Analyzing Resources and Capabilities: Factors affecting the Internal Environment, Resources and Capabilities as Sources of Profit, Resources of the Firm, Organizational Capabilities, Appraising

Resources and Capabilities, Putting Resource and Capability Analysis to Work, Developing Resources and Capabilities

Formulating Functional Level Strategy: Putting Strategy into Action, Structural Design, Information and Control System, Human Resources

Corporate Goals and Strategic Gap: Corporate Goals, Strategic Gap, Porter’s Generic Strategies

Managing Internal Organization for Strategy Implementation: Issues in Strategy Implementation, Strategy–Structure Relationship, Divisionalisation: Product and Geographic Forms, Diversification, Strategic Business Units (SBUs), Project Organisation, Matrix Organisation Structure, New Design Options, Factors Influencing Organisation Structure, Structure and Strategy Implementation


Introduction to Business Statistics: Development of Statistics, Definitions of Statistics, Importance of Statistics, Classification of Statistics, Role of Statistics, Functions of Statistics, Limitations of Statistics

Descriptive Statistics: Collection, Processing and Presentation of Data: Descriptive and Inferential Statistics, Collection of Data, Editing and Classification of Data, Classification of Data, Tabulation of Data, Diagrammatic and Graphical Representation of data

Measures of Central Tendency: Characteristics of Central Tendency, Arithmetic Mean, Median, Mode

Measures of Dispersion: Characteristics of Measures of Dispersion, Absolute and Relative Measures of Dispersion, Range Interquartile Range and Deviations, Variance and Standard Deviation, Case Study Problem covering Variance, Standard Deviation and Coefficient of Variation

Skewness and Kurtosis: Karl Pearson’s Coefficient of Skewness (SKp), Bowley’s Coefficient of Skewness (SKB), Kelly’s Coefficient of Skewness (Skk), Measures of Kurtosis, Moments

Correlation Analysis: Types of Correlation, Methods of Calculating Correlation, Scatter Diagram Method, Co-variance Method – The Karl Pearson’s Correlation Coefficient, Rank Correlation Method, Correlation Coefficient using Concurrent Deviation

Regression Analysis: Regression Analysis, Simple Linear Regression, Coefficient of Regression, Non- linear Regression Models, Correlation Analysis vs Regression Analysis, Case Study Problem based on Regression Analysis and Correlation Analysis

Theory of Probability: Important Terms in Probability, Kinds of Probability, Simple Propositions of Probability, Addition Theorem of Probability, Multiplication Theorem of Probability, Conditional Probability, Law of Total Probability, Independence of Events, Combinatorial Concepts

Probability Distribution: Random Variable, Probability Distributions of Standard Random Variables, Bernoulli Distribution, Binomial Distribution, Poisson Distribution, Normal Distribution

Use of Excel Software for Statistical Analysis: Introduction to Excel, Entering Data in Excel, Descriptive Statistics, Basic Built-in Functions (Average, Mean, Mode, Count, Max and Min), Statistical Analysis, Normal Distribution, Brief about SPSS

12. Business Law

The Indian Contract Act-Part I: Indian Contract Act 1872: Meaning and Evolution, Standard Forms of Contract, Privity of Contract, Consent and Free Consent, Consideration

The Indian Contract Act-Part II: Capacity to Contract, Quasi Contracts, Performance of Contract, Discharge by Contract, Breach of Contract, Indemnity and Guarantee, Bailment, Pledge and Finder of Goods

The Indian Sale of Goods Act, 1930: Definition and Essentials of a Contract of Sale

Partnership Act, 1932: Introduction to Partnership, Legality of the partnership firm, Overview of the Limited Liability Partnership Act, 2008.

Consumer Protection Act, 1986: Objective and Scope of the Consumer Protection Act 1986, Rights of the Consumer, Consumer Protection Councils

Competition Commission Act, 2002-Part I: Definitions, Anti-Competitive Agreements, Prohibition of Abuse of Dominant Position, Competition Commission of India (CCI)

Competition Commission Act, 2002-Part II: Rectification of Orders, Other Important Provisions, MRTP and Restrictive Trade Practices

Right to Information Act, 2005: Salient Features of the Right to Information Act, 2005, Objective, Public Authorities & their obligations, Designation of Public Information Authority, Public Information Officers and their Duties, Procedure for Requests for Obtaining Information, Exemption from Disclosure, Central and State Information Commission, Appellate Authorities

Arbitration, Mediation and Negotiation (Settlement of Disputes): Alternate Dispute Resolution, Conciliation, Mediation, Negotiation, Arbitration and Conciliation Act, 1996

Miscellaneous Laws: Workmen Compensation Act, 1923, Payment of Bonus Act, 1965, Employees Provident Funds Act, 1952, Payment of Gratuity Act, 1972, Minimum wages Act, 1948, Companies Act, 2013 , Information Technology Act, 2000

Semester 3:

Courses:-

Enterprise Resource Planning

Unit 1: Introduction to Enterprise Resource Planning

Introduction to Enterprise Resource Planning (ERP), Reasons for Growth of ERP, Scenario and

Justification of ERP in India, Evolution of ERP, What is ERP?, Evaluation of ERP, Various Modules of

ERP, Advantages of ERP, ERP vs. CRM and SCM

Unit 2: An Overview of Enterprise

Organization or Enterprise, Integrated Management Information, Business Modeling, ERP for Small

Business, Indian Industries with International Brands, Manufacturing Strategies, ERP for Make to

Order, Business Process Mapping for ERP Module Design, Hardware Environment and its Selection

for ERP Implementation

Unit 3: ERP and Related Technologies

Business Process Re-engineering, Characteristics of BPR, Business Process Redesign: An Overview:

What is a Business Process?, ERP and BPR, Decision-making, Categories of Information Systems,

Scope of Information Systems, Data Warehousing, Data Mining, Online Analytical Processing

Unit 4: ERP Modules

Modules of ERP, ERP Production Planning Module, ERP Purchasing Module, ERP Inventory Control

Module, Warehouse Management, ERP Sales and Distribution Module, ERP Financial Module, HR

Module, CAQ and CIQ, Plant Maintenance

Unit 5: ERP Market

SAP AG, Baan Company, Oracle Corporation, SSA Inc., QAD, Selection of ERP Packages and Modules

Unit 6: ERP Implementation

ERP – An Overview, Role of Consultants, Vendors and Users, ERP: Post Implementation Options, ERP

Implementation Methodology

Unit 7: Vendors, Consultants and End Users

Vendors, Consultants, End Users, In-house Implementation

Unit 8: Future Direction in ERP

New Market, New Channels, Future Directions in ERP, Faster Implementation Methodologies,

Business Models And Business Application Programming Interfaces (BAPIs), Convergence of

Windows NT, Application Platforms, New Business Segments, More Features, Web Enabling

Unit 9: ERP-II

Exploring ERP-II, What are the Added Features In ERP II?, What the Future Holds for ERP?, An

Introduction into Open Source ERP Technologies, What are the Facilities Offered by Web Enabled

ERP Services?, Benefits of ERP Logistics Package.

e-B usiness

Unit 1: Introduction to e-Business

What is E-Business, e-Business v/s e-Commerce, characteristics of e-Business, Elements of an e- Business solution, e-Business roles and their challenges, e-Business requirements, Impacts of e- Business

Unit 2: Business Strategies for electronic commerce

E-Business revenue models, selling to online consumers, selling to businesses online , virtual communities

Unit 3: Electronic Payments and Security

Electronic Payment Systems: Overview of the Electronic payment Technology, Requirements for Internet Based payments , Electronic payment Medias - Electronic commerce and banking , E- security: Security in the cyberspace - Designing for security - Virus - Security Protection and Recovery - Encryption - The Basic Algorithm System - Authentication and Trust - Key management - Internet Security Protocols and Standards - Other Encryption issues.

Unit 4: Online marketing and Supply chain Management

Introduction to Online marketing: What do online ad’s look like ?, Banners, Skyscrapers, Leader Boards, Pop Ups, Pop Under’s, Email marketing, QR codes, Augmented reality. Social Media marketing :Google Adwords, Google AdMob, Google Analytics, ROI calculation, Campaign Optimization, How do Facebook, Twitter, LinkedIn make money? Business-to-Business Electronic Commerce, Intranets and Extranets, Intranets and Supply Chain Management, Types of procurement, Multi-tier supply chains, Legal and Ethical issues

Unit 5: Online services

Internet Marketing and e-Tailing, e-Tourism, Employment and Job Market Online, Online Real Estate, eBanking, On-Demand Delivery Systems and E-Grocers, Online Delivery of Digital Products, Entertainment, and Media; e-Learning and Online Education: benefits and drawbacks of e-Learning, technologies used in e-Learning; e-selling Process, e-buying Planning, e-Procurement.

Unit 6: Introduction to M-commerce

Introduction to M–Commerce, Types of Mobile Commerce Services, Mobile Marketing & Advertisement, Non–Internet Applications In M– Commerce, m-commerce life cycle, M-commerce business models, The m-commerce value chain

IT Project Management

Unit 1: An overview of IT Project Management

What is a Project, examples of IT projects, what is Project management, traditional project management, context of IT project management, nature of IT projects, need of project

management, project goals, project life cycle and IT development, project manager, role of a project manager?

Unit 2: Conceptualizing and Initializing the IT Project

Project feasibility, request for proposal (RFP), the-Business case, project selection and approval, project contracting, IT governance and the project office. Unit 3: The Human Side of Project Management

Introduction, organization and project planning, the project team, the project environment, Managing Change, Resistance and Conflicts

Unit 4: Developing the Project Charter and Project Plan

Introduction, project management process, project integration management, the project charter, project planning framework, the contents of a project plan, the planning process, The Work Breakdown Structure (WBS), the linear responsibility chart, multidisciplinary teams.

Unit 5: Planning the Scope, Budget, Schedule and Risk

Introduction, scope planning, project scope definition, project scope verification, scope change control. Developing the project schedule, project management software tools, methods of budgeting, developing the project budget, improving cost estimates, finalizing the project schedule and budget, IT project risk management planning process, identifying IT project risks, risk analysis and assessment, risk strategies, risk monitoring, and control, risk responses and evaluation.

Unit 6: Allocating Resources to the Project

Resource loading, resource leveling, allocating scarce resources to projects and several projects, Goldrattís critical chain, monitoring and controlling the project, the project communications plan, project metric, project control, designing the control system, the plan-monitor-control cycle, data collection and reporting, reporting performance and progress, information distribution.

Unit 7: Managing Project Quality

Introduction, Quality philosophy, Process capability and Maturity, Project Quality measurement plan

Unit 8: Outsourcing of projects and Project Closure

Introduction, project implementation, administrative closure, project evaluation, project audit.

Emerging Technologies: IoT, Augmented Reality, Virtual Reality

Unit 1: Introduction to IoT: What Is IoT? Characteristics of IoT Data (Streaming, high-volume, semi- structured) , Models for IoT, Technology Roadmap, Benefits of IoT, Impact of IOT on the business landscape

Unit 2: Trends and Characteristics: Intelligence, Architecture (Network architecture), Complexity, Size considerations, Space considerations

Unit 3: IoT Applications in Industries: Building and home automation, Retail, Media, Supply Chain,

Environmental monitoring, Infrastructure management, Manufacturing, Pharmaceuticals and

Healthcare, Transportation,

Unit 4: IoT Challenges: Security & privacy concerns, enterprise security, fragmentation of Standards,

Processing Big Data, Scalability, Compatibility between different smart sensors

Unit 5: IoT for Smart Cities: What is “smart” in smart cities? Smart components – (sensors,

microprocessors, data storage, controls, software, and, typically, an embedded operating system

and enhanced user interface), Terminology related to smart cities, Technology framework, Smart

Communities and Energy management

Unit 6: IoT and Consumer Wearables: Wearable technology, quantified self, connected health, and smart retail.

Unit 7: Augmented Reality: Introduction to AR, HW and SW Technology requirements for AR, Business Models, AR Applications (Archaeology, Architecture, Commerce, Education, Medical, Military, Navigation, Industrial design, Tourism, Retail, Video Games), Privacy Concerns

Unit 8: Virtual Reality: Introduction to VR, Evolution of VR, VR Applications (Education and training , Fine Arts, Engineering, Therapy, theme Parks, retail, marketing, Fitness, Media etc.), Companies working in the virtual reality sector, challenges faced with VR.

IT Infrastructure Management

Unit 1: Infrastructure Management Overview

Definitions, Evolutions of Systems - Mainframes-to-Midrange-to-PCs-to-Client-server computing-to- New age systems - growth of internet, ARPA – DARPA – Management - concept of Infrastructure management – Roles and responsibilities - current business demands - IT systems Management Model- Fault Management- Configuration Management- Accounting Management- Performance Management- Security Management - IT systems issues – system complexity.

Unit 2: Preparing for Infrastructure Management

IT infrastructure - Design Factors -Determine customer Requirements – elucidation - documentation - Identifying System Components- Existing Process documentation, Data, applications, Tools- integration, - standby stores - operations management - IT systems management patterns -design process of information systems – Information system Models.

Unit 3: Server Farms

What are Server farms? Applications of Server Farms, Performance, Compile farm

Unit 4: Service management processes

ITIL-Service-level management, financial management and costing, IT services continuity management, Capacity management, Availability management - Configuration Management - Service desk - Incident management - Problem management - Change management - Release management – Service level agreement - Infrastructure management – Roles – response times– Escalation charts – Dash boards.

Unit 5: Asset management:

Asset – Asset classes - Organizational asset – IT asset – Physical asset – Information asset – Use of assets in business - Asset capture methods – Concepts of stock registers. Asset continuity planning – GAP analysis – Equivalent unit cost – Repair replace decisions – MTTR – MTBF – Impact of

https://en.wikipedia.org/wiki/Wearable_technology

https://en.wikipedia.org/wiki/Quantified_Self

https://en.wikipedia.org/wiki/Smartstores

downtimes - Over view of Risk,–Risk assessment methodology – Risk identification, - Risk Evaluation, - Risk categorization - Risk registers - RISK Matrix

Unit 6: Virtualization & cloud

Virtualization concepts - Server virtualization - Server Virtualization Implementations - Managing Virtual Server Environments- physical partitioning – logical partitioning – host machines – virtual machines – guest operating systems - platforms – Hypervisor –ESX platform –VM kernel – COS – VMFS- ESX architecture -Cloud Basics -Service-Oriented Architectures -Cloud Architecture -Amazon Web Services -Google Cloud Services -Windows Azure -Open Source Cloud Stack

Unit 7: Green Computing

Introduction, Regulations and initiatives in Green computing, Approaches to Green Computing , Energy Efficient Networking and Communication, Greening Data Centres and Servers

Cloud Computing

Unit 1: Introduction to Cloud Computing: Introduction; Cloud Service Models; Cloud Deployment Models; Exploring the uses of cloud; Cloud computing Features; Cloud Characteristics (On-demand usage , Ubiquitous Access, Resource pooling, Elasticity, Measured usage, Resiliency) ; Common use cases of cloud Computing

Unit 2: Cloud Service Models: Infrastructure as a service (IaaS); Platform as a service (PaaS); Software as a service (SaaS), Everything as a Service (XaaS)

Unit 3: Cloud Deployment Models: Public, Private, Hybrid, Community

Unit 4: Technology platforms for Cloud Computing: AWS, Azure, Google App Engine, Blue Cloud, Force.com etc.

Unit 5: Challenges of Cloud Adoption: Performance; Reliability; Security and Privacy; Bandwidth costs

Unit 6: Virtualization: Introduction & benefit of Virtualization; Implementation Levels of Virtualization; VMM Design Requirements and Providers; Virtualization at OS level; Middleware support for Virtualization

Unit 7: Cloud Computing Key Business Drivers: Cloud computing and out-sourcing; Scalability: Types of Scalability; time to Market Benefits; Distribution over Internet

Unit 8: Fundamental Cloud Architectures: Workload Distribution Architecture; Resource Pooling Architecture; Dynamic Scalability Architecture; Elastic Resource Capacity Architecture; Service Load Balancing Architecture; Cloud Bursting Architecture; Elastic Disk Provisioning Architecture; Redundant Storage Architecture

Unit 9: Securing the Cloud: Basic Terms and Concepts, Confidentiality, Integrity, Authenticity, Availability, Threat, Vulnerability, Risk, Security Controls, Security Mechanisms, Security Policies, Threat Agents , Anonymous Attacker, Malicious Service Agent, Trusted Attacker , Malicious Insider

,Cloud Security: Threats , Traffic Eavesdropping, Malicious Intermediary, Denial of Service, Insufficient Authorization, Virtualization Attack, Overlapping Trust Boundaries

Unit 10: Mobile Cloud Introduction: Definition; Architecture; Benefits; challenges; Computing in mobile and at cloud shield

Semester 4

Fundamentals of Big Data & Business Analytics

Unit 1: Business Transformation with Big Data: What is Big Data; Structured v/s Unstructured data Big Data Skills and Sources of Big Data; Big Data Adoption; Characteristics of Big Data - The Seven V's; Understanding Big Data with Examples; Key aspects of a Big Data Platform; Governance for Big Data; Text Analytics and Streams; Business applications of Big Data; Technology infrastructure required to store, handle, and manage Big Data

Unit 2: Technologies for handling Big Data: Distributed and Parallel Computing for Big Data, Introduction to Big Data Technologies (Hadoop, Python, R etc.) Cloud Computing and Big Data, In‐Memory Technology for Big Data; Big Data Techniques (Massive Parallelism; Data Distribution; High-Performance Computing; Task and Thread Management; Data Mining and Analytics; Data Retrieval; Machine Learning; Data Visualization)

Unit 3: Introduction to Business Analytics: What is Business Analytics (BA)? ; Types of BA; Business Analytics Model; Importance of business analytics now; what is Business Intelligence (BI)? Relation between BI and BA; Emerging Trends in BI and BA

Unit 4: Resource considerations to support Business Analytics: What is Data, Information and Knowledge; Business Analytics Personnel and their roles, required competencies for an analyst; Business Analytics Data; Ensuring Data Quality; Technology for Business Analytics; Managing Change

Unit 5 : Descriptive Analytics: What is descriptive Analytics; Visualizing and Exploring Data; Descriptive Statistics; Sampling and Estimation; Introduction to Probability Distributions

Unit 6: Predictive Analytics: What is predictive Analytics; Introduction to Predictive Modeling: Logic driven and data driven models; Data Mining; Data Mining Methodologies

Unit 7: Prescriptive Analytics: What is Prescriptive Analytics; Introduction to Prescriptive Modeling; Nonlinear optimization

Unit 8 : Social Media Analytics, Mobile Analytics, and Visualization:

Social media analytics: What Is Social Media? Social Analytics, Metrics, and Measurement; Key Elements of Social Media Analytics Mobile analytics: Introducing Mobile Analytics; Mobile Analytics Tools; Performing Mobile Analytics Big Data visualization techniques: What Is Visualization?, Importance of Big Data Visualization, Big Data Visualization Tools

Unit 9: Business Analytics in Practice: Financial and Fraud Analytics, HR analytics, Marketing

Analytics, Healthcare Analytics, Supply Chain Analytics, Web Analytics, Sports Analytics and Analytics

for Government and NGO’s

IT security and risk management

Unit 1 : Introduction to Information Security: Definition - Secrecy and Confidentiality - Accuracy,

Integrity and Authenticity - Security Threats - Vulnerabilities, Threats and Countermeasures - Firewall

- Planning and Administration -Log analysis basic - Logging states - When to look at the logs - Security

information Management.

Unit 2: Ethical Hacking of Computer network, system and application - Malicious Code, Mobile Code & Denial Of Service attack - Information Security Assessment Process - Network Stalking and Fingerprinting - Cracking the Shadow and Administrator - Privilege Escalation - Wireless Security and Review - RFID Hacking and Security Review - Spyware and Phishing

Unit 3 :Security Policy and Awareness - Security policy guidelines - Security awareness - People, Process and Technology - Physical Threats to the Information System - Information Infrastructure - Operating system fundamentals and security

Unit 4 : Access Control Systems and Methodology: Access Control Overview - Identification and Authentication Techniques - Access Control Techniques - Access Control Methodologies and Implementation - Access Control Administration - Access Control Working Process Attacks and Monitoring: Monitoring - Intrusion Detection - Penetration Testing - Methods of Attacks - Access Control Compensations - Security Testing Working Process.

Unit 5: Auditing and Monitoring: Auditing - Monitoring - Monitoring Tools and Techniques - Penetration Testing Techniques - Inappropriate Activities - Indistinct Threats and Countermeasures – IT Act - THE CYBER REGULATIONS APPELLATE. ISO 27000 – Impact of ISO 27000 on Information Security Management Systems.

Managing Business Process Outsourcing

Unit 1 : Introduction to Business Process Outsourcing

Introduction, what is BPO? BPO categories, Reasons for Outsourcing of Business Processes, Business

Process Outsourcing v/s Information Technology Outsourcing, Drivers of BPO, Taxonomy of BPO

services, BPO for strategic advantage

Unit 2 Business Process Outsourcing Management

What is business process management, managing business process outsourcing, a lifecycle

methodology for BPO, outsourcing management structure?

Unit 3: Management Issues in Business Process outsourcing

BPO as a global capability sourcing, Process centric organizations, Business Process portfolio

management, outsourcing management of a process portfolio, a conceptual model of BPO strategic

partnering , implications of the BPO strategic partnering model , Human resource challenges for the

clients and the service providers

Unit 4: Relationship Management and Managing Risk

Relationship in Business Process Outsourcing, Relationship Management in outsourcing, managing

BPO relationships, Value creation in relationships, from relationships to partnerships, Maturity

model for BPO Relationships, Managing risks in outsourcing, risks in Business Process outsourcing

and their mitigation strategies

Unit 5: Business Process Outsourcing for Strategic Advantage

Strategic Business Process Outsourcing, Characteristics of strategic outsourcing, strategic advantage

through strategic outsourcing, analyzing strategic outsourcing options, strategic partnering as the

service provider’s outsourcing strategy, framework for strategic partnering

Digital Payments

Unit 1: Introduction to Digital Payments

• Digital Payments Terminology, Regulatory and Market

Environment, Digital Payment Types, Digital Payment Processing (parties involved, methods, initiation channels, processing speed, payment region, payment value, payment volume, etc.)

Unit 2: Digital Payment Services

• Payment Services (Credit/debit card payment service

and gateways providers e.g., Paypal, Stripe, Amazon; ACH payment service e.g., SecureNet, ACH Works; Virtual Currencies e.g., Super Rewards, Virtapay), Industry Standards and Interfaces, Understanding the Digital Landscape

Unit 3: Market Landscape

• Banks & Credit Unions, Store Cards Providers, Credit Card Associations, Payment Processors,

POS Terminal Providers, Merchant Providers, Closed Network Providers, Virtual currencies

Providers, e-Wallet Platform Providers

Unit 4: Contactless Payments (Near Field Communication (NFC))

• Introduction to NFC, NFC Applications, General Security Threats to NFC, Solutions and

Recommendations, General Description of the Security of NFC Applications, Functional

Security

Unit 5: Digital Wallets

• Introduction to a digital wallet? Customer and retailer engagement with digital wallet,

Implementation challenges and realising the opportunities of digital wallets, digital wallet

providers

Unit 6: Virtual Currencies and Crypoto-currencies

• Digital versus virtual currency, cryptocurrency: The nature of cryptocurrency, different

crypto currencies (bitcoin, litecoin, darkcoin, peercoin, dogecoin, primecoin, etc.),

• Benefits and risks : Freedom and Payments, merchant benefits, user control, facilitation of

criminal activity, economic risk, legal regulatory issues,

Unit 7: Bitcoins

• History of bitcoins, How bitcoin works, buying and storing bitcoins, mining to create new

bitcoins and process transactions, Security and cryptography, psedoanonimity

Unit 8: Block chains

• What are block chains? Features of block chains (decentralization, forks, openneness, and

applications), Block chain contracts, layers in the stack of bitcoin block chain.

Unit 9: Mobile and Cloud Based Payments

• Mobile payment service provider model, mpass (Mobile Payment Service Offered by

Wireless carriers), Cloud-based mobile payments

• M-pesa : What is M-pesa, M-pesa Development, How M-pesa works, Background information of M-pesa, future challenges

• Google Wallet : overview, Payments, Security, partnerships

Unit 10: Future of Digital Payments

• Payment innovations, augmented payments, Use of biometrics for payments, etc.

Business: Ethics, Governance and Risk

Unit 1 : Concept of Business Ethics: Introduction to Ethics-Objectives, nature and source of Ethics, Ethics Vs Morality, Ethics Vs Law, Ethical dilemmas, Introduction to Business Ethics, Features and Relevance of Business Ethics in the era of globalisation, Creating Ethical Environment in Business Organisation, Embedding Ethics in Organisation Culture, Guidelines for Ethical Behaviour in Business Organization, Ethical Leadership

Unit 2: Values, Norms, Beliefs, and Standards in Business Ethics: Concept of Values, Norms, Beliefs and Standards in Ethical Context, Characteristics of Values, Types of Values-Spiritual values, Spiritual Managerial Values and Professional Managerial Values, Business Ethics and Values: Honesty, Trust, Fairness and Respect, Objective of Value Based Management, Factors Responsible for the Enhancement and Dilution of Human Values

Unit 3: Indian Ethos: The Relevance of Indian Ethos-Spiritualty at Work, Indian Work Ethos and Principles of Indian Management: Principles of Ethical Power for organizations, Nishkam Karma and

Business World, Teachings from Scriptures and Traditions: Mahabharata, Gita and Work Ethos, Eroding Values and Emerging Ethical Issues in Contemporary Indian Management

Unit 4 : Ethical Issues in Functional Area of Management: Ethical Issues in Marketing, Ethical Issues in HRM, Ethical Issues in IT, Ethics in Production and Operation Management, Ethics in Finance and Accounting

Unit 5: Introduction to Corporate Governance: Corporate Governance: Objectives and Goals of Corporate Governance, Dimensions of Corporate Governance (Internal and External), History of Corporate Governance: Origin and Development of Corporate Governance, Emerging Trends in Corporate Governance, Corporate Governance Forms and Models, OECD Principles of Corporate governance, Theories Underlying Corporate Governance: The Stakeholder’s Theory, The Stewardship Theory and the Agency Theory, Corporate Governance as a Systemic Process (Transparency, Accountability and Empowerment), Ethics and Corporate Governance, Corporate Social Responsibility and Corporate Governance

Unit 6: Corporate Governance: Ownership Structure Ownership Concentration, Ownership Composition: Shareholder Control and Protection, Board of Directors and their Fiduciary Responsibilities, Executive Compensation, Minority Shareholder rights Transparency and Information Disclosure, Ownership Pattern of Companies in India, Issues in Managing Public Limited Firms – Agency Problems, Separation of Positions of Chairman and CEO, Separation of Ownership and Management

Unit 7: Corporate Governance Mechanisms: Internal Corporate Governance: Board of Directors- Functional Committees of Board Role of Board of Directors, Directors’ Remuneration, Code of conduct, Whistle Blowing and Whistle Blowers, Non-executive Directors and their Roles, Audit Committees and Role of Auditors, External Corporate Governance: Debt Covenants, Role of Government, Role of SEBI and other Regulators, Promoters

Unit 8: Corporate Governance in India: The Statutory Perspective: Evolution of Corporate Governance in India, The Legal Statutes and Committees - The Companies Act, 1956, The Companies Act, 2013 (the new Act), The SEBI guidelines, The Accounting Standards issued by the ICAI, The listing agreements with the stock exchanges in which they are listed, The Kumaramangalam Birla Committee, The Cadbury Committee, The Corporate Governance and Ethics Committee(NASSCOM), Reports on Corporate Governance: The CII Report, The RBI Report on International Financial Standards and Code (March 2001), Reports of Naresh Chandra Committee I (2002) and II (2003), The Murthy Report

Unit 9: Enterprise Risk Management–Risk Assessment: Concept of Risk in Organisational Context, What is Enterprise Risk Management? Drivers of Enterprise Risk Management, Assessment of Risk Exposures, Assessment of Internal and External Risk: External Business Ecosystem, Internal Environment

Unit 10: Identification and Management of Risk: Enterprise Risk Management with 360 Degree Approach, Risk Registrar: Finance, Operational, Human Resource, Strategy, Information Technology and Security Risk, Government Policy, Enterprise Risk Management Framework: Casualty Actuarial

Society Framework, COSO ERM Framework and RIMS Risk Maturity Model, Risk Management Committees, Audit Committee in Risk Management, Council in Risk Management, Risk Champions

1

PG Diploma in Marketing Management















2


1 Brand Management 4

2 Consumer Behavior 4

3 Marketing Strategy 4

4 Customer Relationship Management 4

5 Sales Management 4

6 International Marketing 4


1 B2B Marketing 4

2 Services Marketing 4

3 Integrated Marketing Communication 4

4 Marketing Research 4

5 Business Law 4

6 Project 4

3

Semester I


Syllabus











• 5 S system

• Six Sigma

• Kaizen











Corporate Culture







4




















Leadership






Motivation






• Modern Theories

ERG Theory




5



Change Management










• Expert System






Syllabus










• Modern Approach




6



• Ability

• Values

• Attitudes


Personality



• Freudian Stages







• Trait Theories


• The Self Theory


Perception










Learning






7







Motivation




• Primary Motives

• General Motives

















• Trait Theories





Groups and Teams

• Group Dynamics


8


• Types of Groups

• Formal Groups

• Informal Groups






• Balance Theory

• Exchange Theory





Conflict Management
















• Power Tactics

• Power in Groups




9



Syllabus



• Significance







• Business cycles


Demand Analysis



Demand




Supply Analysis







Market Equilibrium


• Concept


10
















• Significance





Demand Forecasting


• Factors




Production Theory










11

• Iso-cost Curves






• Concept of Cost












Market Structure

• Defining Market





Market Failure






12


Syllabus






• India and MDGs








CSR



• Theories of CSR






CSR Strategy










13






• Social Auditing


REPORTING FOR CSR
























14


Syllabus














Networking Concepts


Characteristics



• Network Models


Database Management










15



Information Systems

ERP























Trends in CRM




in SCM





model

16











Syllabus


















17










• E mails




• Eye contact

• Body language

• Handshake






18

Semester II


Syllabus



Syllabus


19



Syllabus



Syllabus

Evolution and basic concepts, Vision, Mission and business definition Contributions by Mintzberg, Ansoff, Porter and Prahalad, Gary Hammel Environment survey and appraisal – Industry and competitive analysis – Dominant economic features, strength of competition and competitive forces.

20

The Strategic Management Process – Situation analysis, Formulating Corporate Level Strategy, Portfolio Strategy. Formulating Business Level Strategy – Porter’s Competitive Forces and Strategies, Cooperative Strategies. Strategic implications of five competitive forces, Evaluating company resources and competitive capabilities, Competencies, core and distinctive competencies and competitive advantages. Formulating Functional level Strategies – Putting strategy into action‐leadership‐structural design, Information and control systems, human resources – Implementing global strategies. Corporate goals and strategic gap, Five generic strategies (Porter’s model) Managing internal organization for Strategy implementation


Syllabus



Syllabus




• Letters


21

• Press release

• Reports

• Proposals



Grammar and Style


formation]






• Punctuation

• Numerals

Oral Communication


management








22

Semester III

1. Brand Management

Introduction to Brands – Creation of Brand, History of Branding Brands and Corporate Strategy Brand v/s Products – Role of Product Management/Brand Management in Contemporary Marketing Environment Functions, Limitations, Challenges and Conflicts of Product Management/Brand Management, Kotler’s 5 Levels of Product Kevin Keller’s Brand Pyramid Model for Brand Equity Aaker’s Brand Personality Model Customers and Brands – Understanding Brands from the Customer’s Perspective; understanding Customer Segmentation and Branding (provide some examples, like different soaps and detergents from same company for different customer segments); Brand Personality as a Reflection of Customer’s Personality and Preference. Brand Positioning Brand Identity/Brand Element design: Brand Essence, Brand Personality, Brand Customer Relationship etc. Articulating the Brand Identity: Logos, Mascots, Taglines, Packaging, etc. Executing the Brand Identity through the 4P’s Executing the Brand Identity through ‘Promotion’/Advertising Managing the Brand over Product Life Cycle Brand Product Portfolio Management: Brand Extension, Product Line Extension, Managing Portfolio over Time – Laddering and Competition Response Financial Analysis for Brand Management Branding for NGO and Non‐profit Activity Case studies of – Legacy Brands and their Changes over Time (e.g.. Nationalized Banks, old Brands like Pears, Lifebuoy etc.), Brand Failures and Revival of a failed Brand

2. Consumer Behavior

Syllabus

Understanding Consumer Behavior – definition, applications, modeling & research. Individual determinants of Consumer Behavior 1 – Consumer motivation, involvement, personality & self‐image. Self‐image V/s Brand Image Individual determinants of Consumer Behavior 2 – Consumer perception, Use of perceptions.

23

Information processing & learning. Individual determinants of Consumer Behavior 3 – Attitude formation &Change Environmental influences 1 1. Culture, subcultural, cross culture. 2. Culture/Sub‐cultural impact on 7Ps of product/service. 3. Rural vs. Urban Consumer Behavior Cross‐cultural analysis. Environmental influences 2 – Social Class, social groups, family Social Class differences, family influences. Environmental influences 3 – Opinion leadership Diffusion of innovations, Diffusion of innovation for product/service. Using Consumer Behavior in designing product/ad. Consumer Decision Process Analyse retail environment Consumer Protection. Consumer Protection laws

3. Marketing Strategy

Syllabus

Concept of strategy: The environment, corporate vision and mission; setting goals and objectives, planning and strategy, from corporate strategy to marketing strategy. The 4 “A”s of Day’s Marketing Strategy model Approaches to strategy: Porter’s 5 forces model, generic strategies; Hamel and Pralhad and the concept of “Strategic Intent”; consumer oriented, competition oriented and resource based strategies Competitive strategies: Porter’s concept of value chain analysis; market leader / challenger / follower strategies Competitive Strategies: Branding as a marketing strategy: when and how industrial products v/s consumer products; positioning the company and the brand; brand extensions Marketing strategy and marketing‐mix: Customer‐value creation intensive, integrative and diversification growth strategies Structural approaches to marketing strategy: PIMS Model, Malcolm Baldridge Model, McKinsey’s 7‐S Model Financial considerations in evolving marketing strategy.

24

4. Customer Relationship Management

Syllabus

What is CRM? – History, Need, Importance Role of Different Organizational Departments in Implementation of CRM – Marketing, HR, Servicing/Customer Support Customer Relationship – Why?, How to measure, Customer Satisfaction, Factors affecting, How to promote/improve Customer Loyalty and Customer Retention – Concepts, Drivers, Benefits of Customer Loyalty Management, How to Retain a Customer? Service and Complain Management – Handling Customer Complaints, Analysis and Resolution, Advantages of Complain Management System, Service as a Business, its Challenges and its Character e‐CRM – Sales Force Automation, Role of ERP, SCM, partner Relationship, CRM in India Creating Customer Focused Organization – Business Process Re‐engineering, Quality as an Organizational Culture, Growth through Customer Satisfaction

5. Sales Management

Syllabus

The Changing World of Sales Management Overview of Personal Selling Organizational Strategies and The Sales Function Sales Organization Structure and Sales Force Development Staffing The Sales Force: Recruitment and Selection Continual Development of the Sales Force: Sales Training Sales Management: Leadership and Supervision Motivation and Reward: System Management Evaluating the Effectiveness of the Organization Evaluating the Performance of Salespeople Sales Issues & Sales Management Info System

25

6. International Marketing

Syllabus

Major decision in international marketing International marketing environment Consumer behavior in international contexts International marketing research and opportunity analysis Evolution of which market to enter Methods of entering international market (Entery/Strategies) Barrier to international trade Product promotion decision Pricing decision Distribution decision Export management Preshipment document Export procedure Terms of payments in export INCO terms

Semester IV

1. B2B Marketing

Syllabus

Characteristics of B2B Marketing: Characteristics of B2B Marketing, Types of goods, services and customers, Understanding supply chain and value chain, The Underlying principles of Relationship. Overview of Modern Business Information System in B2B Marketing: Modern Business Information Systems, Basic Systems Concepts, Current B2B Applications, Future Directions. Issues Affecting B2B Marketing: B2B Market segmentation and Positioning (STP), Understanding business values (products, services and pricing), Inter‐organizational Relationship, Buying Behaviours of Business Buyers, Power, Conflict and Building relationships, Five forces model and its interpretation/evaluation. Channels Organization and Issues: Channel flows and structures, Supply chain Management, Networks, Electronic and Internet applications in channel management

26

B@B Communication Tools: A model of B2B Marketing Communication, Planning B2B Communication Activities, Relationship based marketing Communications, Agency/client Relationship Advertising in B2B Communications: Advertising, Public Relations in B2B, Direct Marketing, Use of Channel Incentives and innovative technique. Sales Promotion in B2B Communication: Sales Promotion and B2B communications, Personal selling and Managing relationships, Multiple channel selling, Key Account Management

2. Services Marketing

Syllabus

Introduction to Services Consumer behavior in Service Customer Expectations of Service Customer Perceptions of Service Understanding Customer Expectations and Perceptions through Marketing Research Building Customer Relationships Service Recovery Service Development and Design Customer – Defined Service Standards Physical evidence and The Servicescape Employees’ Roles in Service Delivery Customers’ Roles in Service Delivery Delivering Service through Intermediaries and Electronic Channels Managing Demand and Capacity Integrated Service Marketing Communication Pricing of Services The Financial and Economic Effect of Services The Integrated Gaps Model of Service Quality

3. Integrated Marketing Communication

Syllabus

Marketing Communication Basics: Firm as a Sender as well as receiver of information, Shannon Weaver and other models of communication, Marketer to customer; Marketer to Marketer communication (dyads of communication), Promotion mix – an overview of various modes of marketing communication, Advertising, sales promotion, direct marketing, PR, personal selling. Understanding Advertising Media: Broadcast Media – Television, Radio, Print – Newspaper, Magazines, journals and Industry publications, Out‐of‐home (including Malls/Multiplex and point of purchase

27

media), Events and Activitations, New Media – Internet – Portals, Social networking sites, Search engine marketing, User generated content, Mobile – SMS, WAP, Mobile Internet through WAP, impact of 3G and rich content on mobile. Understanding Role of an Advertising Agency: Client and Agency relationship, Importance of a Media Brief from the client (with sample briefs), Various teams within the advertising agency, Media Planning and Buying teams and its function, Creativity for commerce, Creatives – Art and the Copy team functions, Campaign Planning (explain the process, followed by an example illustrating the complete process):

Understanding media habits of the target audience, Brief from Client – need for an accurate brief, From situation analysis to the complete campaign execution – the process. Measurement of Marketing Communication effectiveness: Concept of DAGMAR, Post evaluation of campaigns – need and the process. Case studies of integrated marketing campaign in India


Syllabus

Introduction to MR Need and Scope of MR Application of MR to Manufacturing industry and service industry Structure of MR studies Types of Research Primary and Secondary Sampling Quantitative and Qualitative analysis during various decision phases, scaling Opportunity Analysis: Attitude and motivation research; focus groups and depth interviews; concept tests and CUT Test marketing and market segmentation Advertising Research concepts of copy testing, Ad, recall, Ad. Comprehension, Opening and Punch/Base line Research Case study on Advertising and applications Designing of sample campaign Stages involved in Advertising research Types of advertising research – Print, Out‐door, TV/Cinema, Mobile outdoor media, effectiveness of each medium and how to determine it, suitability of each medium to our products and industry, NRS/IRS – how to read and use them for decision making Brand Equity Research Positioning Research Brand Valuation Research Corporate Image Measurement Research Sales Promotion Research Campaign Tracking Research

28

Research for Advertising planning; advertising objectives and media experiments Advertising Research for monitoring and control: pre/post testing of ads; DARs and Tracking studies; Consumer panels Analysis of Data: basic techniques: X2 test, t‐test and large sample tests regression, ANOVA, non‐ parametric tests Introduction to advanced techniques; Factor analysis, Cluster and Discriminate Analysis; Conjoint Analysis. MDS Research Report Preparation and Presentation

5. Business Law

Syllabus

The Indian Contract Act, 1872: Evolution of Contract Act its meaning, essentials of a valid contract; nature of contract distinction between contractual obligation and legal obligation, agreement, to sell, requisite of a valid contract, offer and invitation to offer, modes of acceptance, communication of offer, express and implied terms, standard forms of contract, exclusion clauses, kinds of agreement, valid, void and voidable agreement; unilateral, bilateral and international contracts; Validity‐kinds of mistake, mistake of law and fact‐and the remedies thereof available, Misrepresentation of material fact, fraudulent and innocent misrepresentation and the remedies available, coercion and undue influence the effects and the remedies available to the aggrieved. Undue influence the effects and the remedies available to the aggrieved person; Consideration‐ Past, Present and Future, essential of valid consideration, sufficiency of Consideration, consideration and promissory estoppels, Privity of Contracts and of Consideration; Capacity to contract‐Minor, Lunatic and enemy; unlawful and illegal agreement, Agreement void under the Statue. Quasi Contracts; Termination and discharge of contract: Performance of contract, Different modes of discharge of contract, Performance as to place, time, joint performance of promises, apportionment of payments. Discharge by agreement, Novation and assignment, remission of performance, discharge by frustration‐when plea of frustration is admission and the rights and liabilities of the parties when frustration operates; Breach of Contract‐breach and anticipatory breach of contracts, damages and specific relief, types of damages and their remedies available to the aggrieved person; Indemnity and guarantee‐ Parties to contract of indemnity and guarantee; Difference between indemnity and guarantee, surely and indemnifier, specific guarantee and continuing guarantee; Rights of the indemnified, surety right against principal debtor and Co‐surety; Bailment, Pledge and Finder of Goods‐ Nature and essential features of bailment and pledge, bailment for reward gratuitous bailment, bailee’s duty, pledge as a special kind of bailment. Pawnee’s right against the pawner and Pawners right against the Pawnee. Finder of goods as quasi as quasi bailee, duties of finder of goods and his rights and liabilities for reward, sale; Law of agency‐Agency and other forms of Contract, Types of Agencies like by holding out, operation of law, estoppels, express, implied, Sub‐agent, substituted agent and ratified, Relationship of principal and agent, Rights and liabilities of the Agent against third party, Rights and liabilities of the Agent against Principal, undisclosed Principal and the rights and liabilities to the parties. Termination of agency and its modes.

29

The Indian Sale of Goods Act, 1930: Essentials of a contract of sale; sale distinguished from agreement to sell; Bailment; contract for work and labour and hire‐purchase; Consitions and warranties; Transfer of title by non‐owners; doctrine of caveat emptor; performance of the contract of sale; Unpaid seller‐his rights against the goods and the buyer. Partnership Act, 1932: What constitutes a partnership deed and types of partnership, legal position of a minor partner and his rights and liabilities; Distinction between partnership firm, Co‐ownership joint Hindu family and joint stock companies, legality of the partnership firm, types of partners; Express and implied authority, scope of implied authority, Rights and liabilities of a partner against third party and other partners; Rights of newly admitted partners, retiring and deceased partners, registration of and dissolution of partnership forms; Overview of the Limited Liability Partnership Act, 2008. Negotiable Instruments Act, 1881: Features of promissory notes, bills of exchange, hundis, cheques, bank drafts, traveler’s cheque and the rights and duties of various parties to these instruments; Law of presentment of these instruments, honor and dishonor of negotiable instruments, material alteration, noting and protesting. Law relating to foreign bills their noting and protesting etc; Law relating to payment of customer’s cheques of paying banker‐rights and duties, overdraft agreements, wrongful dishonor of cheques, stale cheques, forgery of cheques, liability due to negligence of parties and material alteration, payment in due course; Law relating to the collecting banker‐statutory protection, effects of negligence, role as a agent or holder in due course, precautions to be taken in collection of bills, cheques for the customers and third parties. Law of Carriage of Goods: The Carriers Act, 1865(1972)‐ Definition of contract of carriage of goods, classification of carrier‐common carrier, private carrier, gratuitous carrier, responsibility of common carrier and Bailee, rights of a common carrier, duties of a common carrier, liabilities of a common carrier, distinction between a common carrier and private carrier; Carriage of goods by Rail‐Railway Act, 1989‐ Maintenance of rate books for carriage of goods, Provision of rate risks, railway receipt, liability of railway administration from wrong delivery, responsibility of railway administration as career‐of goods, of animals, of luggage, exoneration from liability in certain cases, delay or retention in transit, railway risk rate, liability for damages to goods in defective condition or defectively packed and liability after termination of transit; Carriage by Sea‐The Carriage of Goods by Sea Act, 1925 (amended in 1993), and the (Indian) Bill of Lading Act, 1856‐contract of affreightment, express and implied terms in a contractor of carriage by sea‐implied warranty of seaworthiness, implied warranty of commencement of voyage, Nondeviation of voyage, Shipper not to ship dangerous goods, bill of lading. Consumer Protection Act, 1986: Objective of consumer protection act 1986, definition complaint, consumer, contract of service and contract of service, consumer dispute, restrictive trade practice, defect, deficiency; Consumer protection council‐central consumer protection council, state consumer protection council, district consumer protection council; Redressal machinery, jurisdiction, complaint before them, district forum, sate commission, national commission, limitation period, administrative control, power of redressal agencies; Nature and scope of remedies under the act‐ appeals penalties proceeding before consumer forums and applicability of arbitration act. Competition Commission act, 2002: Definition‐acquisition, agreement, cartel, chairperson, commission, consumer, Director General, Enterprises, goods, member, etc., Anti Competitive Agreement, Prohibition of abuse of dominant position, Combination; Competition Commission of India‐Establishment, powers

30

of them member, inquiry into certain agreement and dominate position of enterprises, Inquiry into combination by commission, procedure for enquiry of the complaints, Procedure for investigation of combination, appearance before commission, Power of the commission, ratification of orders, Execution of orders by the commission, Compensation in case of contravention, Competition appellate tribunal procedure and powers, execution of orders, and ability on contravention of orders, appeal to Supreme Court, power of the Central Government, MRTP (Monopolistic Trade Practice, unfair Trade Practice) & Restrictive Trade Practice. Right to Information Act, 2005: Salient features of the Right to Information (RTI) Act, 2005; Objective, Public Authorities & their Obligations; Designation of Public Information, Officers (PIO) and their Duties; Request for obtaining Information, Exemption from disclosure; Who is excluded; Information Commissions (Central & State) and their powers; appellate authorities; penalties, jurisdiction of Courts; Role of Central/State Governments. Other Laws: Workmen Compensation Act, 1923; Object, scope and major provisions including proceedings before the Commissioner, appeals, compliances, penalties, special provisions; Payment of Bonus Act, 1965; Object, application and major provisions; Exemption; compliances, offences and penalties; Employees Provident Funds Act, 1952; Application, major provisions, Exemption and compliances; Payment of Gratuity Act, 1972; Application, major provisions, Controlling Authority and the Appellate Authority, obligations and rights of employees and compliances; Minimum wages Act, 1948; Object and its scope, fixation, payment of wages, Advisory Board, Central Advisory Board; Authority and claims, compliances, offences and penalties.

6. Project

Post Graduate Diploma in Operations Management

1. Curriculum:

1.1. Program Structure

Year 1 Year 2


Information Systems for Managers Operations and Supply Management

Corporate Social Responsibility Enterprise Resource Planning

Business Economics Total Quality Management

Business Communication & Etiquette Project Management

Management Theory and Practice Procurement Management

Organizational Behavior Service Operations Management


Essentials of HRM World Class Operations

Marketing Management Operations and Supply Chain Strategies

Financial Accounting & Analysis Lean Six Sigma

Strategic Management Warehouse Management

Business Statistics Business : Ethics , Governance and Risk

Business Law Project

11.2 Detailed Curriculum :-

SEMESTER I





Culture in the Organization: Introduction - Culture and the Business Organization - Components of Culture - Corporate Culture - Culture and Communication - How to Effect Cultural Change in the Organization - Implications of Culture in Management - Minimizing Conflict Between

Administrative Action and Cultural Values





Understanding Individual Behaviour: Introduction, Biographical Attributes, Ability, Values, Attitudes, Job Satisfaction

Personality: Determinants of Personality, Process of Personality Formation, Significant Personality Traits impacting Organisational Behaviour

Perception: What is perception? Factors that influence perception, Impression Management, Perception of self-image and Behaviour


Motivation: Meaning, Primary Motives, General Motives & Secondary Motives, Motivational Approaches, Motivation in Practice Leadership: Introduction, Behavioural Theories, Trait Theories, Contingency Theories, Current Issues in leadership, Emotional intelligence, Leadership styles & their impact on employees

Groups Dynamics & Understanding Work Groups and Teams: What is group dynamics? Formation of groups, Types of groups, Understanding Group Processes and Issues in Teamwork, Issues faced in team work, Creating Effective work teams NMIMS Global Access - School for Continuing Education Conflict Management: Understanding conflict, Functional & Dysfunctional conflicts, Types of conflicts, Inter-personal conflict, Intergroup conflict, Conflict Resolution, Allowing functional conflict for Organisational effectiveness

Power & Politics in Organisations: Difference Between Leadership & Power, Sources of Power, Identifying the sources of Power in an Organisation, Power Tactics, Power In groups, Politics in Organisations, Factors contributing to Politics, Organisational culture and its responsibility in breeding politics, Personality development for encountering politics




Cost & Production Analysis: Production in the short run, Total product, Average and marginal products, Law of diminishing marginal product, Production in the long run, Production isoquants, Characteristics of isoquants, Marginal rate of technical substitution, Isocost curves, Finding the optimal combination of inputs, Short run costs of production, Fixed and variable cost, Short run total costs, Average and marginal cost, Marginal cost curves, Long run costs, Derivation of cost schedule from a production function, Economies and diseconomies of scale, Economies of scope

Managerial Decisions in Competitive Markets: Features of perfect competition, Profit maximization in the short run, Profit maximization in the long run, Managerial decisions for firms with market power, Measurement of market power: The Lerner Index, Determinants of the market power: Economies of scale, Barriers created by government, Profit maximization under monopoly: output and pricing decisions, Monopolistic competition: short run and long run equilibrium, Pricing decision in an oligopoly: The Kinked Demand curve model





History of CSR in India: Pre-Independence Period, Post-Independence India, Liberalization and CSR, Emerging CSR Trends, Contemporary Scenario: Achievements, Theories of CSR: Friedman’s Theory/Fundamentalist Theory, Social Contract Theory, Social Justice Theory, Rights Theory, Deontological Theory, Stakeholder Theory, Gandhi’s Trusteeship Theory.

Corporate Social Responsibility: The Pyramid of Corporate Social Responsibility, Generations of CSR, Changing Trends: Philanthropy, Strategic Philanthropy, CSR Arguments against CSR, The Business Case for CSR, Importance of CSR for India: Current Business Scenario in India-

Contemporary Drivers for CSR.

Developing A CSR Strategy: Steps in Designing CSR Strategy, Develop a Working Definition of CSR, Review Corporate Documents, Processes and Activities, Developing a CSR Strategy: Build Support with Senior Management and Employees, Research what others are doing, Prepare a Matrix of Proposed CSR Actions, Develop Options for Proceeding and Develop the Business Case for CSR Action, Decide on Direction, Approach and Focus Areas Implement CSR Commitments: Develop an Integrated CSR Decision-making Structure, Prepare and Implement CSR Business Plan, Set Measurable Targets and Identify Performance Measures, Engage Employees and Others to Whom CSR Commitments Apply, Design and Conduct CSR Training, Establish Mechanisms for Addressing Problematic Behaviour, Create Internal and External Communication Plan.

Implementing CSR Strategy: Areas of CSR Implementation, CSR at Market Place: Benefits of Marketplace CSR, Designing Market Place CSR Activities, CSR at Workplace: Benefits of CSR at Workplace, Designing Work Place CSR Activities, Environmental CSR: Benefits of Environmental CSR, Designing Environmental CSR, CSR with Communities, Types of Interventions: Benefits of Community Interventions, Steps to Design CSR Intervention, Strategic Partnerships: Reasons for Corporate NGO Partnership, Criteria for Selecting NGO Partner, NGO Strategies to Influence CSR.

CSR Monitoring and Measurement: Focus of Measurement , Measure Fewer Things Better, Measure What Matters, Communicate Fewer Metrics in Multiple Ways, What is Monitoring?, Internal Compliance Monitoring, External Monitoring and Measurement Importance.

CSR Reporting: Benefits of Reporting: Whom to Report, How to Report, Contents of CSR Report, Formats of CSR Communication and Reporting, The Reporting Team, Additional References for CSR Reporting.

Role of Government And Voluntary Codes In CSR: Role of Government, Government Support at International Level, Voluntary Codes in CSR: OECD Guidelines for Multi-national Corporations, ILO Conventions, ISO 9000 & ISO 14000, SA8000, UN Draft Principles for Behaviour of Trans-national Corporations, LEED, GRI, DOW Jones Sustainability Index, FTSE4GOOD, Smart Growth Network, Equator Principles, UN Global Compact, Coalition of Environmentally Responsible Economies (CERES).

Corporate Ethics and Governance: What is Corporate Governance, Constituents of Corporate Governance, The Corporate Governance Debate, Theories and Responsibilities of Corporate Governance, Global Growth of Corporate Governance, History of Corporate Governance in India, The Current State of Corporate Governance in India, Board Composition in India, Corporate Governance: Need to Strengthen: How to Improve Corporate Governance, Benefits of Corporate Governance, Efforts to Improve Corporate Governance, Corporate Governance and CSR.


Introduction to Information System: Need of Information in Managing Business; Evolution of Information Systems; Information and Control Systems; Classification of Information Systems;

Business Process Design; Managing Information Systems










Public speaking and oral reporting: Making formal speeches, Defining oral report, Differences between oral and written reports, Planning the oral report, Telephone communication




SEMESTER II







Understanding Industrial Buyer Behavior: Nature of Organizational Buyer Behavior, Analyzing Industry and Competition, Competitive Advantage and Core Competence, Organizational Consumers, Buying Situations, Roles and Responsibility of Buying Centers, Various Functional Departments in the Purchase Process, Organizational Buyer’s Buying Motives, Organisational Buying Situations, Organisational Buyer’s Decision Process, Influences on Buying Decisions.


Market Segmentation and Targeting: Non-segmented Markets, Market Segmentation, Segmentation Basis, Market Entry Strategies, Target Markets – Selecting Target Markets, Target Marketing Strategies, Positioning.




Distribution Channels and Logistics: Distribution/Marketing Channels, Role of Distribution Channels, Value Networks, Channel Design Decisions, Channel Management Decisions: A System of Cooperation and Competition, Channel Integration and Systems, Logistics.


Marketing Communication: Advertising And Promotion: Developing and Managing Integrated Marketing Communication, Communication Process, Models of Communication, Advertising – Types, Major Players in Advertising, Advertising Management Process, Sales Promotion, Public Relations, Publicity, Personal Selling, Direct Marketing, Digital Marketing, Word-of-mouth Communication.









Cash Flow Statement: Cash Flow Statement , Cash Flow Statements ( AS-3)






Human Resource Planning: Human Resource Planning- Need, Objectives, Process of Human Resource Planning, Techniques of HR Demand Forecasting- Qualitative Methods, Quantitative Methods, Factors affecting HR Demand Forecasting, Benefits & Challenges of Human Resource Planning


Recruitment and Selection: Recruitment- Meaning & Definition, Purposes & Importance ,Factors governing recruitment, Sources, Methods of Recruitment, Selection, Differences between Recruitment and Selection, Process of Selection, Merits and Demerits of the Interview Method, Steps for effective interviewing, Selection in India, Selection from a Global perspective, Outsourcing, Outsourcing HR in India

Induction and Orientation: Induction- Need, Process, Merits and Demerits of Induction, Orientation- Purpose, Types, Process of Orientation Program Development, Effectiveness of Orientation Program, Problems of Orientation

Competency Mapping and Assessment Centre: Competency Mapping, Developing Competency Models, Uses of Competency Models, Future Trends in Competency Modelling, Assessment Centres, History of Assessment Centres, Measurement Tools, Difference between Assessment Centre and Development Centre

Training and Development: Concept of Training, Training and Education, Need & Importance of Training in Organizations, Stakeholders in Training, Process of Training, Needs assessment, International training issues, How to make training effective ,Types of Training, Cross-cultural training, Team training, Orientation training, Training and Learning organizations, Concept of Development, Need of Development in Organizations, Difference between training and development, Coaching and Mentoring, Difference between coaching and mentoring, Process of Coaching and Mentoring, Implementation of Coaching and Mentoring in a firm



Performance Management: Performance Management- Nature, Significance , Performance Management Systems in India, Performance Appraisal- Goals, Process, Methods of Performance Appraisal-Past Oriented & Future Oriented methods, 360 degree Feedback, Multi-rater Assessment, Feedback systems or the performance appraisal meeting, Benefits of Performance Appraisal, Problems of Performance Appraisal, International performance appraisal, Potential Appraisal- Purpose, Techniques

Compensation and Rewards: Compensation- Need, Uses, Components of compensation, Industry compensation, Executive compensation, Compensation administration, International compensation, Fringe Benefits and Fringe Benefit Tax (FBT), Reward Management- Need for Rewards, Goals of Reward Management, Intrinsic vs. extrinsic rewards, Reward Systems- Types, Effectiveness of Reward Systems

HR Audit and Accounting: HR Audit- Need, Objectives, Role, Significance ,Process of HR Audit, Benefits and Limitations of HR Audit, HR Accounting- Need, Objectives, Scope , Methods of HR Accounting, Benefits and Limitations of HR Accounting, HR Information Systems (HRIS)- Need, Objectives, Scope, Components , Types of HRIS, Application of HRIS in HR Management, Benefits and Limitations of HRIS





Competitive Analysis: Competitor Analysis Framework, Rivalry Analysis, Competitive Dynamics, Competitive Rivalry


Strategic Management Process: Purposes of Strategic Management Process, Steps involved in the Strategic Management Process, Strategic Management Process, Strategy Formulation, Constraints and Strategic Choice, Strategy Implementation, Strategic Control and Assessment



Analyzing Resources and Capabilities: Factors affecting the Internal Environment, Resources and Capabilities as Sources of Profit, Resources of the Firm, Organizational Capabilities, Appraising Resources and Capabilities, Putting Resource and Capability Analysis to Work, Developing Resources and Capabilities



Managing Internal Organization for Strategy Implementation: Issues in Strategy Implementation, Strategy–Structure Relationship, Divisionalisation: Product and Geographic Forms, Diversification, Strategic Business Units (SBUs), Project Organisation, Matrix Organisation Structure, New Design Options, Factors Influencing Organisation Structure, Structure and Strategy Implementation






Skewness and Kurtosis: Karl Pearson’s Coefficient of Skewness (SKp), Bowley’s Coefficient of Skewness (SKB), Kelly’s Coefficient of Skewness (Skk), Measures of Kurtosis, Moments


Regression Analysis: Regression Analysis, Simple Linear Regression, Coefficient of Regression, Non- linear Regression Models, Correlation Analysis vs Regression Analysis, Case Study Problem based on Regression Analysis and Correlation Analysis



Use of Excel Software for Statistical Analysis: Introduction to Excel, Entering Data in Excel, Descriptive Statistics, Basic Built-in Functions (Average, Mean, Mode, Count, Max and Min), Statistical Analysis, Normal Distribution, Brief about SPSS

12. Business Law




Partnership Act, 1932: Introduction to Partnership, Legality of the partnership firm, Overview of the Limited Liability Partnership Act, 2008.




Right to Information Act, 2005: Salient Features of the Right to Information Act, 2005, Objective, Public Authorities & their obligations, Designation of Public Information Authority, Public Information Officers and their Duties, Procedure for Requests for Obtaining Information, Exemption from Disclosure, Central and State Information Commission, Appellate Authorities



Semester 3:

Operations and Supply Management

Basics of Operations Management: Value Driven Approach, Importance of Customers in Operation

Management, Distinction between Consumers and Customers, Automation, The Operations

Manager’s Role, Operations Functions and Interfaces with other Functions , manufacturing operations

versus service operations

Productivity and Production: Organization and Productivity, Competitiveness Strategy and

Productivity, Computing Productivity

Location Decision: Need for a Facility Location Planning, Nature of Location Decisions, Factors

Affecting Location Decisions, Selection of Site for the Plant, Procedures for Location Decisions,

Techniques of Location Analysis, Location Decision using the Transportation Method

Plant Layout: Facility Layout, Types of Layout, Process Layout, Product or Line Layout, Fixed Layout,

Cellular or Group Layout, New Approaches to Layout Design, Other Service Layouts

Inventory Management Models: What is Inventory? Functions of Inventory, Bill of Materials,

Identification of Inventory Items, Inventory Records, Data Integrity, Dependency Relationships,

Inventory Costs, Inventory Control, Inventory Models, Economic Batch Quantity (EBQ) or Economic

Production Quantity Model, Sensitivity Analysis, Economic Order Quantity Model with Shortages,

Fixed-time Period Models, Vendor Managed Inventory (VMI)

Aggregate Sales and Operation Planning: Meaning of Aggregate Planning, Aggregate Planning

Strategies, Problems with Aggregate Planning, Production Planning and Control (Job Scheduling),

Steps of Production Planning and Control

Theory of Constraints: TOC Process, Five Focusing Steps, Determining the Bottlenecks, Simplified

Approach

Introduction to Supply Chain Management: Meaning of Supply Chain Management, Participants

in Supply Chain, Decision Phases of Supply Chain Management, Process View of Supply Chain

Management, Concept of Value Chain, Role of a Manager in Supply Chain, Levels of

Supply Chain, Key Enablers in Supply Chain Improvement, Aligning Supply Chain with Business

Strategy, Collaborative Planning, Forecasting and Replenishment (CPFR), Order Fulfilment and

Order Management

Transportation and Distribution Network in Supply Chain: Distribution Network, Design of

Distribution Network in Supply Chain, Modelling for Supply Chain, E-business and its Impact on Supply

Chain, Meaning of Transportation, Trade-offs and Transportation, Design, Tailored Transportation

Demand Forecasting in Supply Chain Management: Meaning of Demand Forecasting, Role of

Demand Forecasting in Supply Chain Management, Demand Management

Information Technology in Supply Chain Management: Information Technology and Supply

Chain, IT Framework of Supply Chain, Future of IT in Supply Chain

Pricing and Revenue Management in Supply Chain Management: Pricing and Revenue Management in Supply Chain Management, Pricing and Revenue for Multiple Customer Segments, Pricing and Revenue for Seasonal Demands, Pricing and Revenue for Bulk and Spot Contracts

Enterprise Resource Planning

Introduction to Enterprise Resource Planning: Introduction to Enterprise Resource Planning (ERP),

Reasons for Growth of ERP, Scenario and Justification of ERP in India, Evolution of ERP, What is ERP?,

Evaluation of ERP, Various Modules of ERP, Advantages of ERP, ERP vs. CRM and SCM

An Overview of Enterprises: Organisation or Enterprise, Integrated Management Information,

Business Modeling, ERP for Small Business, Indian Industries with International Brands, Manufacturing

Strategies, ERP for Make to Order, Business Process Mapping for ERP Module Design, Hardware

Environment and its Selection for ERP Implementation

ERP and Related Technologies: Business Process Re-engineering, Characteristics of BPR, Business

Process, Redesign: An Overview: What is a Business Process?, ERP and BPR, Decision Making,

Categories of Information System, Scope of Information System, Data Warehousing, Data Mining,

Online Analytical Processing

SAP: What is SAP?, What Makes SAP Different?, SAP Application Modules, Business Processes and

SAP, Functionality, SAP R/3 System Overview, R/3 as the Vehicle for Business Integration

ERP Modules: Modules of ERP, ERP Production Planning Module, ERP Purchasing Module, ERP

Inventory Control Module, Warehouse Management, ERP Sales and Distribution Module, ERP

Financial Module, HR Module, CAQ and CIQ, Plant Maintenance

ERP Market: SAP AG, Baan Company, Oracle Corporation, PeopleSoft, J.D. Edwards World Solution

Company, SSA Inc., QAD, Selection of ERP Packages and Modules

ERP Implementation: ERP – An Overview, Role of Consultants, Vendors and Users, ERP Post

Implementation Options, ERP Implementation Methodology

Vendors, Consultants and End Users: Vendors, Consultants, End Users, In-house Implementation

Future Direction in ERP: New Market, New Channels, Future Directions in ERP, Faster Implementation

Methodologies, Business Models and Business Application Programming Interfaces (BAPIs),

Convergence of Windows NT, Application Platforms, New Business Segments, More Features, Web

Enabling

ERP-II: Exploring ERP-II, What are the Added Features in ERP II?, What the Future Holds for ERP?, An

Introduction to Open Source ERP Technologies, What are the Facilities Offered by Web-Enabled ERP

Services?, Benefits of ERP Logistics Package

Total Quality Management

Introduction to Total Quality Management: Concept of Quality, Core Concepts of Total Quality Management, Learning from Quality Gurus, Total Quality Management Models

Cost of Quality and Quality Control: Cost of Quality, Concept of Quality Control

Statistical Process Control (SPC): Concept of Statistical Process Control, Introduction to Control Charts

Process Capability: Concept of Process Capability, Comparison of Process Capability with Design Specifications

Acceptance Sampling: Concept of Acceptance Sampling, OC Curve

Quality Function Deployment: Concept of Quality Function Deployment, Taguchi Methods Leading to Robust Design, Poka Yoke (Mistake Proofing)

Quality Management Systems: Introduction to Quality Management Systems, Introduction to ISO

Quality Circles: Concept of Quality Circles, Quality of Work Life (QWL), Organising for Total Quality Management

Supplier Relationship: Supplier Partnership, Sourcing, Supplier Selection, Supplier Rating, Relationship Development

Performance Measurement: Basic Concepts of Performance Measurement, Strategy Performance Measure

Project Management

Introduction to Project Management: Defining Project, Meaning of Project Management, Project Management Framework, Project Management Body of Knowledge (PMBOK), Project Integration Management, Success Factors in Project Management, Role of a Project Manager, Role of Consultants in Project Management

Project Organisation: Concept of Project Organisation, Project Organisation Structures, Project Management Offices (PMOs), Project as a part of Functional Organisations

Operating and Environmental Feasibility: Meaning of Operating Feasibility, Capacity Requirements

in a Project, Plant Capacity, Selecting Plant Location, Technological Requirements, Environmental Feasibility of Projects

Market Analysis in Project Management: Concept of Market Analysis, Demand Forecasting, Product Mix Analysis, Technical Appraisal, Distribution Channel Analysis

Financial Feasibility of a Project: Financial Analysis, Profitability Analysis, Cost and Benefit Analysis, Assessing Tax Burdens, Appraisal Criteria used by Lending Institutions

Capital Budgeting Techniques in Project Selection: Concept of Capital Budgeting, Time Value of Money, Evaluation of Capital Budgeting, Importance of Cash Flows in Project Selection, Importance of Cost of Capital in Project Selection, Risks Involved in Project Selection

Nature of Project Decisions and Project Planning: Project Decisions, Concept of Project Planning, Project Planning Estimation, Project Management Life Cycle

Monitoring and Controlling a Project: Planning-Monitoring-Controlling Cycle, Project Monitoring, Project Controlling, Management Control System

Procurement Management

Unit 1: Introduction to Procurement Management

• Purchase Procedure, Understanding Negotiation, Interface with other disciplines

• Purchasing Manager’s roles and responsibilities , Types of purchases, Purchasing and supply procedures

• Types of Requisitions- standard requisitions, traveling requisition and bill of materials, issuing an RFx- Request for quotation, request for proposal, request for bid terms

Unit 2: Purchasing operations and structure

• Purchase orders and Payment, Blanket order, Open-end orders, vendor managed , inventory, stockless buying and MRO purchase, Open and closed tendering, Internal conflicts during purchasing operation

Unit 3: Supplier sourcing, registration, and evaluation

• Spend analysis, Sourcing and supplier registration procedure, Supplier Evaluation and selection, Blacklisting of vendors

Unit 4: Cost Management, Discounts and Negotiations

• Total Cost of Ownership, Target pricing, Activity Based Costing (ABC), Quantity Discounts and Supplier Selection, Negotiation Strategy and Practices

Unit 5: Transportation and Delivery

• FOB(Free on board) Terms , INCO(International commercial) terms, Documentation in Freight shipments, Expediting and tracing shipments, Developing Transportation and logistics strategy

Unit 6: Capital Goods

• The challenge of procuring capital assets, Sourcing and supply issues, Leasing Equipment, Acquisition of technology

Unit 7: E-procurement

• Pricing and business strategies for E-procurement platform, E-marketplaces and online Catalogs, Online Auctions

Unit 8: Price

• Relation of cost to price, Government Influence on Pricing, Contract cancelation

Unit 9: Purchasing Law and Ethics

• Legal authority and Personal liability of the purchasing manager, Purchasing Ethics

Unit 10: Global Sourcing

• Evaluating International suppliers, Intermediaries and Countertrades

Service Operations Management

Unit 1: Introduction

o What is service Operations Management, Different types services and service processes, Characteristics of Services, Differences in the operations of services and manufacturing, Role of Operations in Services, , Challenges facing Service Operations Managers,

Unit 2: Service Strategy Formulation and Execution –

o Classification of Service Frameworks, Systems view of services, Service process matrix, Strategic hierarchy and consistency, Strategic Positioning, Competitive priorities

Unit 3: Service Design –

o Service Design, Generic approaches to service design, Service development process, Identifying Customer Requirements, Service blueprinting, Process Design and Improvement, Resources Management and Planning Capacity Management, Layout of facilities

Unit 4: Service Process Design –

o Service Processes and their importance, understanding the nature of service processes, engineering service processes, Use of process flow diagrams, Customer orientation in process design, controlling service processes, Use of simulation to improve process design, repositioning service processes

Unit 5: Service Delivery-

o Service Delivery issues, Location decision making concepts, Transportation and Delivery Systems- Concepts and Models, Managing the service operations, Managing and motivating service providers

Unit 6: Service Quality and strategy-

o Definition of Service Quality, Dimensions of Service quality ,Defining service quality

factors, Delivering & measuring service quality, SERVQUAL model, Specifying the

Service, Quality of Design & Design Process

Unit 7: Service Productivity Measurement-

o Performance Measurement, Quality Measurement, Tools, Productivity Measurement, Measurement Methods, Role of Work Study, Yield management, Service Implementation issues.

Unit 8: Service Decoupling

o Introduction to Services decoupling concept, Front office and back office interface, Decoupling & cost, Decoupling & quality, Decoupling & delivery speed, Decoupling & flexibility, Decoupling & strategy

Unit 9: Role of IT in service operations

o Competitive role of information technology in services, Limits in the use of

information, Internet as a service enabler, Challenges in adopting new technologies

in services, the role of SMAC(Social, Mobile, Analytics and Cloud) in delivering service,

the role of IoT in services

Unit 10: Service Operations Management in different Sectors

o I T and BPO Sector, Financial and Banking services, Health care and Hospitality,

Telecommunication sector, Education, Media and Entertainment,

Semester 4

World Class Operations

Introduction to World Class Operations: Evolution of Operations, World Class Operations, Building

Blocks of World Class Operations, Models for Operational Excellence

Quality Awards: Quality Awards, Deming Prize, Malcolm Baldrige National Quality Award (MBNQA),

European Quality Award (EQA), Golden Peacock National Quality Award (GPNQA), Rajiv Gandhi

National Quality Award (RGNQA), Comparision of Deming Prize and Baldridge Award, Quality

Certifications, ISO 9000 Standards , Steps in ISO 9000 Registration, Benefits of ISO Series

Reliability, Availability and Maintainability: Concept of Reliability, Advantages of Reliability

Programme, Types of Failure, Quality and Reliability, Techniques for Improving Design Reliability, Fault

Tree Analysis, Failure Mode Effect Criticality Analysis, Concept of Availability, Concept of

Maintainability

Total Productive Maintenance (TPM): Concept of Total Productive Maintenance (TPM), Objectives of

TPM, Predictive Maintenance, Objectives of Predictive Maintenance in TQM, Optimal Maintenance

Costs, Total Preventive Maintenance , Overall Equipment Efficiency (OEE), Pillars of TPM,

Terotechnology, Steps in TPM Implementation.

Tools and Practices for World Class Operations: Tools for World Class Operations, Just-in Time

Manufacturing, Kanban, Zero Defects Concept, Design of Experiments, Measurement System Analysis,

Lean Manufacturing, Rapid Prototyping, Value Engineering Benchmarking, Types of Benchmarking,

Process of Benchmarking, Six Sigma Methodology, Features of Six Sigma, Total Quality and Six Sigma,

Concept of Poka Yoke, Poka Yoke Devices, Kaizen, Practice of Kaizen, Benefits of Kaizen.

Business Process Reengineering: Concept of Business Process Reengineering (BPR), Evolution of BPR,

The Three R’s in BPR: Rethink, Redesign, and Retool, Reengineering Process and BPR Project, Principles

of Reengineering, Rapid Completion of BPR Project, BPR and TQM

Quality Function Deployment (QFD): Concept of Quality Function Deployment (QFD), Process of QFD,

Benefits of QFD, House of Quality (HOQ)

World-Class Manufacturing (WCM) Companies: World-Class Manufacturing (WCM) Companies, Fea-

tures of WMC,World-Class Performance Indicators, Role of IT in World-Class Manufacturing, Concept

of Flexible Manufacturing System, Group Technology, Cellular Manufacturing Systems, Optimised Pro-

duction Technology, Leading Indian Companies Towards World-Class Manufacturing, Gaining Compet-

itive Edge Through World-Class Manufacturing, Social Responsibility in World-Class Manufacturing

Environmental Aspects of Operations: Environmental Pollution, Types of Environment Pollution Fac-

tors Causing Pollution, Effects of Environment Pollution on Human Health, Control of Environmental

Pollution, Green Production

Operations and Supply Chain Strategies

Unit 1 : Introduction:

o What is Operations strategy, Aims of Operations strategy, Contents of an operations

strategy, Operations Competitive Dimensions, The Corporate Strategy Design and Competitiveness Process, Operations Strategy: Formulation and Support, Strategic Fit- Fitting Operational Activities to Strategy, Basic understanding of learning curve

Unit 2 : Designing an Operations Strategy

o Approach to design, adjusting an existing strategy, Steps of the designing process, Top-down

or bottom-up design, designing the purpose of operations, designing the operations mission,

Designing the operations goals and objectives

Unit 3: Formulating Corporate & Business level Strategy

o Corporate Level : Balanced Score Card; Strategic Alternatives, Growth/Expansion Strategy, Diversification Strategy, Stability Strategy, Retrenchment Strategy, Turnaround Strategies, Combination Strategies

o Business Level: Porter’s Competitive Strategies, Competitive Advantage, Competitive Advantage Factors, How to Build or Acquire Competitive Advantage? Acquiring Core Competence, Low Cost Strategies, Different iation Strategies, Focus Strategies

Unit 4: Focussed Operations Strategy

o Focus on cost, Focus on product differentiation, Focus on niche or specialized products, Focus

on material management, Focus on timing, Focus on productivity improvement, Focus on

human resource management, Focus on other factors, Benefits of focus

Unit 5: Process Planning and Improvement

o Product and Process, Types of Process, Process technology, Automation in Manufacturing,

Automation in services, Process Improvement, Approach to improvement, Steps in

improvement, Continuous improvement

Unit 6: Strategic Capacity management

o Capacity management in Operations, Capacity planning concepts, time horizons for capacity

planning (long, intermediate and short range), capacity focus, capacity flexibility, determining

capacity requirements, planning service capacity, capacity utilization and service quality

Unit 7: Introduction to Supply Chain Strategies

o The Evolution of Manufacturing and supply chain Strategies; Production and Logistics Strategy

– Lean Production, Agile Supply Chains and Mass Customisation, Taxonomy of Supply Chain

Strategies; Critical Factors Considered in Supply Chain Planning; Operational and Strategic

Issues in Global Logistics; Logistics Outsourcing Strategy (3 PL and 4 PL) – Types of Logistics

Companies.

Unit 8: Supply Chain Restructuring:

o Supply Chain Mapping; Supply Chain Process Restructuring; Postponing, the Point of Differentiation; Re-engineering Improvement in SCM

Unit 9: Metrics and Drivers of Supply Chain:

o Framework for Supply Chain Drivers; Facilities/Inventory/ Transportation/ Information/ Sourcing/ Pricing; Managing Performance with Metrics; Supply Chain Operations, Reference Model (SCOR)

Unit 10: Supply Chain Strategies & Performance Measures:

o Customer Service & Cost Trade-off; Drivers of Supply Chain: Internal & External Performance Measures; Linking Supply Chain & Business Performance; Enhancing Supply Chain Performance

Lean Six Sigma

Unit 1: Introduction to Lean Six Sigma:

o Introduction, Definition, Principles of Lean Thinking, How to achieve overall reduction,

Concept of Value and Waste, Types of Wastes, Lean Vs. Mass Production

o What is Six Sigma Process? Six Sigma: Concept and history, Six Sigma Metrics, Why do

organizations use Six Sigma?

Unit 2: Implementing Six Sigma

o Timetable , Infrastructure, Integrating Six Sigma and Related initiatives, Deployment

to the Supply Chain

Unit 3: Basic Statistical Concepts for Six Sigma

o Probability and Probability Distribution- Binomial, Poisson and Normal

o Sigma levels, DPO and DPMO; Process capability and Sigma level; Throughput yield

and Sigma level

Unit4: Six Sigma Tools and techniques

o DMAIC and DMADV models, Six Sigma teams

Unit 5: The Define Phase

o Project Charters, Project decomposition, Deliverables- critical to quality metrics,

Process maps, Project scheduling

Unit 6: The Measure Phase

o Flowcharts and SIPOC, Process baseline estimates, Principles of Statistical process

control, Control charts, Repeatability and reproducibility

Unit 7: Analyse Phase

o Analyzing the source of variation- cause effect diagrams, Boxplots, Chi-Square,

Student’s T, and F distributions o Designed Experiments- One factor ANOVA, Two-way ANOVA, Logistic regression, and

Non-Parametric methods

Unit 8: The Improve/Design Phase

o Lean techniques for optimizing flow, Risk assessment- FMEA, Design for Six Sigma

(DFSS), Design of experiments

Unit 9: Control/Verify Phase

o Validating the new product or process design, Business process control planning,

Process Audits

Warehouse Management

Unit 1: Introduction to Warehouses: What is a warehouse, types of warehouses (Private Warehousing, Public Warehousing, Contract Warehousing, Etc.), types of warehouse operations, Nature and Importance of Warehousing, Warehouse location, number of warehouses, the growth of e-fulfillment and its effect on warehouse

Unit 2: Functions of Warehousing: Who is a warehouse manager, Roles and responsibilities of a warehouse manager, Economic Benefits (Consolidation, Cross docking, Processing, Stockpiling), Operational Benefits (Stock Spotting, Product Mixing, Production Support, Market Presence)

Unit 3: Planning Warehouse: Site Analysis, Product Mix Considerations, Warehouse Design (Design Criteria, Material Handling Technology, Storage Plan), the aisle width decision,

Unit 4: Warehousing Activities & Equipment: Product Movement, Product Storage, Information Transfer, Goods pickers, Handling equipment, Storage equipment, Types of automated picking, examples of automated picking

Unit 5: Health and Safety: Risk Assessment, layout and Design, Fire Safety, Slips and trips, Manual Handling, Working at Height, Warehouse equipment legislation, First Aid and other health and safety arrangements, Warehouse Employee Occupational Health and Safety

Unit 6: Warehousing strategy: Presence Synergies, Industry Synergies, Operating Flexibility, Location Flexibility, Scale Economies, and Outsourcing (outsourcing decision, choosing the right partner, third party contractors, why contracts fail, and the future of outsourcing)

Unit 7: Warehouse costs: Types of costs, ROI, traditional versus activity based costing systems, charging for shared-user warehouse services, logistic charging methods

Unit 8: Warehouse Management Systems (WMS): Why does a company need a WMS? The process of selecting a WMS, what to look for in a WMS, Choosing the right WMS, SaaS, Cloud Computing

Unit 9: Managing a Warehouse: Stocking the Warehouse, Training Personnel, Developing Standard Operating Procedures (SOPs), Security Arrangements at the Warehouse, Product Deterioration, Billing arid Inventory Control, Protocols for Product Recalls, Mobility Devices for More Accurate Order and Shipping Fulfillment

Unit 10: Emerging trends in Warehouse Management: Lean warehousing, Cost cutting, "last mile" market, Manufacturing at the DC, automation and technology improvements, Innovations in Warehousing, Role of Big Data and Analytics in Warehousing.

Business: Ethics, Governance and Risk

Unit 1: Concept of Business Ethics: Introduction to Ethics-Objectives, nature and source of Ethics, Ethics

Vs Morality, Ethics Vs Law, Ethical dilemmas, Introduction to Business Ethics, Features and Relevance of Business Ethics in the era of globalisation, Creating Ethical Environment in Business Organisation, Embedding Ethics in Organisation Culture, Guidelines for Ethical Behaviour in Business Organization, Ethical Leadership

Unit 2: Values, Norms, Beliefs, and Standards in Business Ethics: Concept of Values, Norms, Beliefs and Standards in Ethical Context, Characteristics of Values, Types of Values-Spiritual values, Spiritual Managerial Values and Professional Managerial Values, Business Ethics and Values: Honesty, Trust, Fairness and Respect, Objective of Value Based Management, Factors Responsible for the Enhancement and Dilution of Human Values

Unit 3: Indian Ethos: The Relevance of Indian Ethos-Spiritualty at Work, Indian Work Ethos and Principles of Indian Management: Principles of Ethical Power for organizations, Nishkam Karma and Business World, Teachings from Scriptures and Traditions: Mahabharata, Gita and Work Ethos, Eroding Values and Emerging Ethical Issues in Contemporary Indian Management

Unit 4: Ethical Issues in Functional Area of Management: Ethical Issues in Marketing, Ethical Issues in HRM, Ethical Issues in IT, Ethics in Production and Operation Management, Ethics in Finance and Accounting

Unit 5: Introduction to Corporate Governance: Corporate Governance: Objectives and Goals of Corporate Governance, Dimensions of Corporate Governance (Internal and External), History of Corporate Governance: Origin and Development of Corporate Governance, Emerging Trends in Corporate Governance, Corporate Governance Forms and Models, OECD Principles of Corporate governance, Theories Underlying Corporate Governance: The Stakeholder’s Theory, The Stewardship Theory and the Agency Theory, Corporate Governance as a Systemic Process (Transparency, Accountability and Empowerment), Ethics and Corporate Governance, Corporate Social Responsibility and Corporate Governance

Unit 6: Corporate Governance: Ownership Structure Ownership Concentration, Ownership Composition: Shareholder Control and Protection, Board of Directors and their Fiduciary Responsibilities, Executive Compensation, Minority Shareholder rights Transparency and Information Disclosure, Ownership Pattern of Companies in India, Issues in Managing Public Limited Firms – Agency Problems, Separation of Positions of Chairman and CEO, Separation of Ownership and Management

Unit 7: Corporate Governance Mechanisms: Internal Corporate Governance: Board of Directors- Functional Committees of Board Role of Board of Directors, Directors’ Remuneration, Code of conduct, Whistle Blowing and Whistle Blowers, Non-executive Directors and their Roles, Audit Committees and Role of Auditors, External Corporate Governance: Debt Covenants, Role of Government, Role of SEBI and other Regulators, Promoters

Unit 8: Corporate Governance in India: The Statutory Perspective: Evolution of Corporate Governance in India, The Legal Statutes and Committees - The Companies Act, 1956, The Companies Act, 2013 (the new Act), The SEBI guidelines, The Accounting Standards issued by the ICAI, The listing agreements with the stock exchanges in which they are listed, The Kumaramangalam Birla Committee,

The Cadbury Committee, The Corporate Governance and Ethics Committee(NASSCOM), Reports on Corporate Governance: The CII Report, The RBI Report on International Financial Standards and Code (March 2001), Reports of Naresh Chandra Committee I (2002) and II (2003), The Murthy Report

Unit 9: Enterprise Risk Management–Risk Assessment: Concept of Risk in Organisational Context, What is Enterprise Risk Management? Drivers of Enterprise Risk Management, Assessment of Risk Exposures, Assessment of Internal and External Risk: External Business Ecosystem, Internal Environment

Unit 10: Identification and Management of Risk: Enterprise Risk Management with 360 Degree Approach, Risk Registrar: Finance, Operational, Human Resource, Strategy, Information Technology and Security Risk, Government Policy, Enterprise Risk Management Framework: Casualty Actuarial Society Framework, COSO ERM Framework and RIMS Risk Maturity Model, Risk Management Committees, Audit Committee in Risk Management, Council in Risk Management, Risk Champions

Program Name: POST GRADUATE DIPLOMA IN RETAIL MANAGEMENT

Program Structure:

Semester I







Semester II






6. Business Law

Semester III

1. Introduction to Retail

2. Consumer Behaviour

3. Merchandising Management

4. Sales Management

5. Retail Store Design and Location


Semester IV

1. Global Retailing

2. Retail Store Operation and Inventory Management


4. International Logistics & Supply Chain Management

5. Business: Ethics, Governance & Risk

CURICULUM AND DETAILED SYLLABUS





Culture in the Organization: Introduction - Culture and the Business Organization - Components of Culture - Corporate Culture - Culture and Communication - How to Effect Cultural Change in the Organization - Implications of Culture in Management - Minimizing Conflict Between Administrative Action and Cultural Values





Understanding Individual Behaviour: Introduction, Biographical Attributes, A bility, Values, Attitudes, Job Satisfaction

Personality: Determinants of Personality, Process of Personality Formation, Significant Personality

Traits impacting Organisational Behaviour

Perception: What is perception? Factors that influence perception, I mpression Management, Perception of self-image and Behaviour


Motivation: Meaning, Primary Motives, General Motives & Secondary Motives, Motivational Approaches, Motivation in Practice Leadership: Introduction, Behavioural Theories, Trait Theories, Contingency Theories, Current Issues in leadership, Emotional intelligenc e, Leadership styles & their impact on employees

Groups Dynamics & Understanding Work Groups and Teams: What is group dynamics? Formation of groups, Types of groups, Understanding Group Processes and Issues in Teamwork, Issues faced in team work, Creating Effective work teams NMIMS Global Access - School for Continuing Education Conflict Management: Understanding conflict, Functional & Dysfunctional conflicts, Types of conflicts, Inter-personal conflict, Intergroup conflict, Conflict Resolution, Allowing f unctional conflict for Organisational effectiveness

Power & Politics in Organisations: Difference Between Leadership & Power, Sources of Power, Identifying the sources of Power in an Organisation, Power Tactics, Power In groups, Politics in Organisations, Factors contributing to Politics, Organisational culture and its responsibility in breeding politics, Personality development for encountering politics




Cost & Production Analysis: Production in the short run, Total product, Average and marginal products, Law of diminishing marginal product, Production in the long run, Production isoquants, Characteristics of isoquants, Marginal rate of technical substitution, Isocost curves, Finding the optimal

combination of inputs, Short run costs of p roduction, Fixed and variable cost, Short run total costs, Average and marginal cost, Marginal cost curves, Long run costs, Derivation of cost schedule from a production function, Economies and diseconomies of scale, Economies of scope

Managerial Decisions in Competitive Markets: Features of perfect competition, Profit maximization in the short run, Profit maximization in the long run, Managerial decisions for firms with market power, Measurement of market power: The Lerner Index, Determinants of the marke t power: Economies of scale, Barriers created by government, Profit maximization under monopoly: output and pricing decisions, Monopolistic competition: short run and long run equilibrium, Pricing decision in an oligopoly: The Kinked Demand curve model





History of CSR in India: Pre-Independence Period, Post-Independence India, Liberalization and CSR, Emerging CSR Trends, Contemporary Scenario: Achievements, Theories of CSR: Friedman’s Theory/Fundamentalist Theory, Social Contract Theory, Social Justice Theory, Rights Theory, Deontological Theory, Stakeholder Theory, Gandhi’s Trusteeship Theory.

Corporate Social Responsibility: The Pyramid of Corporate Social Responsibility, Generations of CSR, Changing Trends: Philanthropy, Strategic Philanthropy, CSR Arguments against CSR, The Business Case for CSR, Importance of CSR for India: Current Business Scenario in India - Contemporary Drivers for CSR.

Developing A CSR Strategy: Steps in Designing CSR Strategy, Develop a Working Definition of CSR, Review Corporate Documents, Processes and Activities, Developing a CSR Strategy: Build Support with Senior Management and Employees, Research what oth ers are doing, Prepare a Matrix of Proposed CSR Actions, Develop Options for Proceeding and Develop the Business Case for CSR Action, Decide on Direction, Approach and Focus Areas Implement CSR Commitments: Develop an Integrated CSR Decision -making Structure, Prepare and Implement CSR Business Plan, Set Measurable Targets and Identify Performance Measures, Engage Employees and Others to Whom CSR Commitments Apply, Design and Conduct CSR Training, Establish Mechanisms for Addressing Problematic Behaviour, Cr eate Internal and

External Communication Plan.

Implementing CSR Strategy: Areas of CSR Implementation, CSR at Market Place: Benefits of Marketplace CSR, Designing Market Place CSR Activities, CSR at Workplace: Benefits of CSR at Workplace, Designing Work Place CSR Activities, Environmental CSR: Benefits of Environmental CSR, Designing Environmental CSR, CSR with Communities, Types of Interventions: Benefits of Community Interventions, Steps to Design CSR Intervention, Strategic Partnerships: Reasons for Co rporate NGO Partnership, Criteria for Selecting NGO Partner, NGO Strategies to Influence CSR.

CSR Monitoring and Measurement: Focus of Measurement , Measure Fewer Things Better, Measure What Matters, Communicate Fewer Metrics in Multiple Ways, What is Mon itoring?, Internal Compliance Monitoring, External Monitoring and Measurement Importance.

CSR Reporting: Benefits of Reporting: Whom to Report, How to Report, Contents of CSR Report, Formats of CSR Communication and Reporting, The Reporting Team, Addition al References for CSR Reporting.

Role of Government And Voluntary Codes In CSR: Role of Government, Government Support at International Level, Voluntary Codes in CSR: OECD Guidelines for Multi -national Corporations, ILO Conventions, ISO 9000 & ISO 14000, SA8000, UN Draft Principles for Behaviour of Trans-national Corporations, LEED, GRI, DOW Jones Sustainability Index, FTSE4GOOD, Smart Growth Network, Equator Principles, UN Global Compact, Coalition of Environmentally Responsible Economies (CERES).

Corporate Ethics and Governance: What is Corporate Governance, Constituents of Corporate Governance, The Corporate Governance Debate, Theories and Responsibilities of Corporate Governance, Global Growth of Corporate Governance, History of Corporate Governance in India, The Current State of Corporate Governance in India, Board Composition in India, Corporate Governance: Need to Strengthen: How to Improve Corporate Governance, Benefits of Corporate Governance, Efforts to Improve Corporate Governance, Corporate Gove rnance and CSR.


Introduction to Information System: Need of Information in Managing Business; Evolution of Information Systems; Information and Control Systems; Classification of Information Systems; Business Process Design; Managing Information Systems










Public speaking and oral reporting: Making formal speeches, Defining oral report, Differences between oral and written reports, Planning the oral report, Te lephone communication




SEMESTER II







Understanding Industrial Buyer Behavior: Nature of Organizational Buyer Behavior, Analyzing Industry and Competition, Competitive Advantage and Core Com petence, Organizational Consumers, Buying Situations, Roles and Responsibility of Buying Centers, Various Functional Departments in the Purchase Process, Organizational Buyer’s Buying Motives, Organisational Buying Situations, Organisational Buyer’s Decision Process, Influences on Buying Decisions.


Market Segmentation and Targeting: Non-segmented Markets, Market Segmentatio n, Segmentation Basis, Market Entry Strategies, Target Markets – Selecting Target Markets, Target Marketing Strategies, Positioning.




Distribution Channels and Logistics: Distribut ion/Marketing Channels, Role of Distribution Channels, Value Networks, Channel Design Decisions, Channel Management Decisions: A System of Cooperation and Competition, Channel Integration and Systems, Logistics.


Marketing Communication: Advertising And Promotion: Developing and Managing Integrated Marketing Communication, Communication Process, Models of Communication, Advertising – Types, Major Players in Advertising, Advertising Management Process, Sales Promotion, Public Relations, Publicity, Personal Selling, Direct Marketing, Digital Marketing, Word -of-mouth Communication.









Cash Flow Statement: Cash Flow Statement , Cash Flow Statements ( AS -3)






Human Resource Planning: Human Resource Planning- Need, Objectives, Process of Human Resource Planning, Techniques of HR Demand Forecasting- Qualitative Methods, Quantitative Methods, Factors affecting HR Demand Forecasting, Benefits & Challenges of Human Resource Pl anning


Recruitment and Selection: Recruitment- Meaning & Definition, Purposes & Importance ,Factors governing recruitment, Sources, Methods of Recruitment, Selection, Differences between Recruitment and Selection, Process of Selection, Merits and Demerits of the Interview Method, Steps for effective interviewing, Selection in India, Selection f rom a Global perspective, Outsourcing, Outsourcing HR in India

Induction and Orientation: Induction- Need, Process, Merits and Demerits of Induction, Orientation - Purpose, Types, Process of Orientation Program Development, Effectiveness of Orientation

Program, Problems of Orientation

Competency Mapping and Assessment Centre: Competency Mapping, Developing Competency Models, Uses of Competency Models, Future Trends in Competency Modelling, Assessment Centres, History of Assessment Centres, Measurement Tool s, Difference between Assessment Centre and Development Centre

Training and Development: Concept of Training, Training and Education, Need & Importance of Training in Organizations, Stakeholders in Training, Process of Training, Needs assessment, Internat ional training issues, How to make training effective ,Types of Training, Cross -cultural training, Team training, Orientation training, Training and Learning organizations, Concept of Development, Need of Development in Organizations, Difference between tr aining and development, Coaching and Mentoring, Difference between coaching and mentoring, Process of Coaching and Mentoring, Implementation of Coaching and Mentoring in a firm



Performance Management: Performance Management- Nature, Significance , Performance Management Systems in India, Performance Appraisal - Goals, Process, Methods of Performance Appraisal-Past Oriented & Future Oriented methods, 360 degree Feedback, Multi -rater Assessment, Feedback systems or the performance appraisal meeting, Benefits of Performance Appraisal, Problems of Performance Appraisal, International performance appraisal, Potential Appra isal- Purpose, Techniques

Compensation and Rewards: Compensation- Need, Uses, Components of compensation, Industry compensation, Executive compensation, Compensation administration, International compensation, Fringe Benefits and Fringe Benefit Tax (FBT), Reward Management- Need for Rewards, Goals of Reward Management, Intrinsic vs. extrinsic rewards, Reward Systems - Types, Effectiveness of Reward Systems

HR Audit and Accounting: HR Audit- Need, Objectives, Role, Significance ,Process of HR Audit, Benefits and Limitations of HR Audit, HR Accounting - Need, Objectives, Scope , Methods of HR Accounting, Benefits and Limitations of HR Accounting, HR Information Systems (HRIS) - Need, Objectives, Scope, Components , Types of HRIS, Application of HRIS in HR Manag ement, Benefits and Limitations of HRIS





Competitive Analysis: Competitor Analysis Framework, Rivalry A nalysis, Competitive Dynamics, Competitive Rivalry


Strategic Management Process: Purposes of Strategic Management Process, Steps involved in the Strategic Management Process, Strategic Management Process, Strategy Formulation, Constraints and Strategic Choice, Strategy Impleme ntation, Strategic Control and Assessment



Analyzing Resources and Capabilities: Factors affecting the Internal Environment, Resources and Capabilities as Sources of Profit, Resources of the Firm, Organizational Capabilities, Appraising R esources and Capabilities, Putting Resource and Capability Analysis to Work, Developing Resources and Capabilities



Managing Internal Organization for Strategy Implementation: Issues in Strategy Implementation, Strategy–Structure Relationship, Divisionalisation: Product and Geo graphic Forms, Diversification, Strategic Business Units (SBUs), Project Organisation, Matrix Organisation Structure, New Design Options, Factors Influencing Organisation Structure, Structure and Strategy Implementation






Skewness and Kurtosis: Karl Pearson’s Coefficient of Skewness (SK p), Bowley’s Coefficient of Skewness (SKB), Kelly’s Coefficient of Skewness (Skk), Measures of Kurtosis, Moments


Regression Analysis: Regression Analysis, Simple Linear Regression, Coefficient of Regression, Non-linear Regression Models, Correlation Analysis vs Regression Analysis, Case Study Problem based on Regression Analysis and Correlation Analysis



Use of Excel Software for Statistical Analysis: Introduction to Excel, Entering Data in Excel, Descriptive Statistics, Basic Built -in Functions (Average, Mean, Mode, Count, Max and Min), Statistical Analysis, Normal Distribution, Brief about SPSS

12. Business Law




Partnership Act, 1932: Introduction to Partnership, Legality of the partnership firm, Overview of the Limited Liabili ty Partnership Act, 2008.




Right to Information Act, 2005: Salient Features of the Right to Information Act, 2005, Objective, Public Authorities & their obligations, Designation of Public Information Authority, Public

Information Officers and their Duties, Procedure for Requests for Obtaining Information, Exemption from Disclosure, Central and State Information Commission, Appellate Authorities



13. Introduction to Retail

Introduction to Retail: Retailing, Factors Influencing Retailing, Importance of Retailing, Emergence of Organized Retailing, Functions of Retailer, Retail as a Career, Global Retail Market: Issues and Challenges

Emergence of Organized Retailing: Organized Retailing in India, Impact of Organized Retail, General Merchandise Retailers, Service Retailing, Visual Merchandising

Retailing in India: Evolution of Retail in India, Role of Retail in Nations Economy, India in comparison to the International Markets in Retailing, Tr aditional and Modern Retail Formats in India, Retailing in Rural India

Theories of Retail: Theories of Retail Development, Concept of Life Cycle in Retail, Business Models in Retail, FDI in Retailing, Challenges to Retail

Relationship in Retailing: Value and the Value Chain, Retailer Relationship, Factors Influencing the Retail Shopper, Differences in Relationship Building between Goods and Services Retailers

Retail Strategy: What is Retail Strategy?, Building a Sustainable Competitive Advantage, Growth Strategies, Strategic Retail Planning Process Retail Pricing: Retail Pricing Elements, Spreadsheets, Types of Mark -up, Comparison of Mark-up and Mark-Down, Methods of Pricing Decisions, Factors Affecting the Pricing Elements, Retail Pricing Policies

Customer Service in Retailing: Concept of Customer Service, Importance of Service in Retail, Customer Service in Retailing, Measuring the GAP in Retail Service

Retail in Different Sectors: Retail in different Sectors in India, Size of Retail and Different Fo rmats in India, Key Players in Various Retail Format

Modern Day Retail: Retail versus Wholesale versus other channels of distribution, E -Tailing, International, Retail Franchising, Key Players of Non -Store Retailing Global Growth Opportunity

14. Understanding Consumer Behavior

Understanding Consumer Behaviour: Consumer Behaviour Defined, Nature and Scope of Consumer Behaviour, Types of Consumers, Individual Determinants of Consumer Behaviour, External Environmental factors influencing Consumer Behaviour, Theoretical approaches to the study of consumer behaviour, Consumer Research, Disciplines involved in the study of consumer behaviour Applications of Consumer behaviour in marketing

Market Segmentation, Targeting and Positioning: Introduction to Segmentation, Target Market Segments, Product positioning

Consumer Motivation & Involvement: Concept of Motivation, Consumer motivation, Involvement and Consumer Decision-making, Malsow’s Hierarchy of Needs, Frustration and Defense, Motivational Research, Consumer Involvement, Measuring Consumer Involvement

Consumer Learning and Memory: Behavioural Learning Theories, Memory: Structure and Functioning, Involvement and Four types of consumer Behaviour, Central and Peripheral route to Persuasion

Consumer Personality and Lifestyle: Theories of Personality, Consumer Lifestyle, Emotions in Advertising, Brand Personality

Consumer Attitude and Perception: Relationship between Consumer behaviour and Consumer decision making, constituents of Consumer Attitude, Functional Theory of Attitude, Attitude Models, Sensory Threshold, Concept of Perception, Stages in Perceptual Process, Sensory System and Perception, Interpretation of Stimuli, Perceived Product and Service Quality, Consumer’s Risk perception Consumer in Social and Cultural Setting: Characteristics of Culture, Cross -cultural Analysis, Aspects of Sub-Cultures, Rural versus Urban Consumer Behaviour, Opinion Leaders, Reference Groups, Family life cycle stages, Diffusion of Innovation, Culture/Sub -cultures impact on 7 Ps of product/service

15. Merchandising Management

Introduction to Merchandise Management: Merchandising meaning, definition and concept, Evolution and history of merchandising, Factors affecting merchandising function

Merchandiser Functions: Role and responsibilities of merchandiser, Career path for Merchandiser, Functions of Merchandiser, Merchandiser vs Buyer

Merchandise Products: Types of merchandise products, Components of merchandise management, Concept of retail pricing, Evaluating Merchandise Performance

Merchandise Hierarchy and Strategies: Merchandise hierarchy, Merchandise mix, Merchandise strategies

Merchandise Planning: Merchandise planning, Merchandise control and merchandising stages, Planning merchandise assortments, the Process of Merchandise Planning

Retail and Category Management: Category management, Category Management Process, Retail management

Merchandise Sourcing and Buying: Merchandise buying, Types of buying

Supply and Procurement: Sourcing, Introduction to Global Sourcing

Merchandise Display: Display, Characteristics of effective display, Selling power of display

Window Display: Window Display

16. Sales Management

Introduction of Sales Management: Evolution of Sales Department, Objective of Sales Management, Nature and Importance of Sales Management, Key Decision Areas in Sales Management, Sales Management Cycle, Sales Manager’s Duties and Responsibilities

Overview of Personal Selling: Definition and Nature of Personal Selling, Objectives of Personal Selling, Functions of Personal Selling, Diffe rence between Advertising and Personal Selling, Theories of Personal Selling, Process of Personal Selling, Salesmanship and Sales Promotion

Organizational Strategies and the Sales Function: Problem of Sales Management, Formulation of Sales Strategy, Sales Strategy, Sales Forecasting, Methods of Sales Forecasting, Sales Quotas, Buying Center

Sales Organization Structure and Sales Force: Setting up Sales Organisation, Factors Determining the Structure of Sales Organization, Functions of Sales Organization, Ro le of Sales Organisation, Developing Sales Organisation, Field Sales Organisation Structures, Coordination, Territory Management

Staffing the Sales Force: Recruitment and Selection: Preparing the Job Description and Specification, Recruitment Sources, Selection Procedure

Continual Development of the Sales Force: Sales Training: Aim of Training, Content of Training, Methods of Training, Execution of Sales Training, Evaluation of Training Program

Sales Management: Leadership and Supervision: Leadership: Meaning and Concept, Qualities of a Leader, Principles of Leadership, Factors of Leadership, Key Roles of a Leader, Leadership Skills, Leadership Styles, Leadership Theories, Need of Supervision, Supervisory skills, Role of Supervisor, Effective Supervision

Motivation and Reward: System Management: Attitude towards a Compensation Plan, Various Modes of Compensating a Sales Force, Good Sales Compensation Plan, Motivation to Sales Force, Sales Career Stages and Motivation, Importance of Motivation Theories for Sales force, Dimensions of Motivation, Model of Motivation Process, Model of Motivation Process, Motivation Theories, Application of Various Motivation Theories, Non-financial Factors and their Impact on Sales Force Motivation

Evaluating the Effectiveness of the Organization: Essentials of Sales Force Monitoring Programme, Principles of Sales Evaluation, Evaluating Performance Standards, Recording Performance of Salesman, Field Sales Report, Sales Organisation Effectiveness Sales Issues & Sales Management Information Systems: Sales Budget: Meaning, Sales Control, Sales Audit, Credit Control, Budgetary Control, Market Share Analysis, Ethical Issues in Sales, Sales Management Information System, Planning and Control, Reports, Monthly Performance Review, Channel Sales Management (CSM)

17. Cost and Management Accounting

Basic Cost Concepts: Concept of Costs, Classification of Costs, Elements of Costs

Introduction to Cost Accounting: Cost Units and Cost Centers,Concept of Cost Accounting,

Methods of Cost Accounting , Traditional vs. Activity Based Costing, Marginal Costing and Absorption Costing , Cost Control and Cost Reduction, Techniques of Cost Control, Strategic Cost Management, Long Range and Short Range Planning, Cost Sheet, Make or Buy/Limiting Factor, Continue or Shut Down

Material and Inventory Control: Materials Control ,Organizing Materials Control, Concept of Inventory Control, Accounting System for Materials or Inventory Control, Inventory Costing Methods

Labor Costing and Control: Direct and Indirect Labor, Control over Labor Cost, Cost Accounting for Labor, Problems Relating to Accounting for Labor, Labor Turnover, Efficiency Rating Procedures

Factory Overheads: Costing, Control and Distribution Meaning and Definition of Overheads, Factory Overheads Costs, Distribution of Factory Overhead Costs, Under -Absorption and Over- Absorption of Factory Overheads, Elements of Budgeting

Costing and Controlling Administrative, Selling, and Distribution Overheads: Meaning and Nature of Administrative Overheads, S elling and Distribution Overheads ,Treatment of Some Items and Expenses

Job-Order, Batch, Contract, and Service Costing: Meaning and Nature of Job-Order Costing, Batch Costing, Contract Costing, Difference between Contract Costing and Job Costing, Procedu re of Contract Costing, Types of Contracts , Value and Profit of a Contract, Service Costing

Standard Costing: Concept of Standard Costing, Components of Standard Cost, Quality Costs, Variance Analysis

Responsibility Accounting and Process Costing: Concept of Responsibility Accounting, Responsibility Centers, Responsibility Performance Reporting, Corporate Performance Management, Transfer Pricing, Concept of Process Costing, Difference between Job Costing and Process Costing, Procedure of Process Costing, Joint Product and By-Product

Introduction to Management Accounting: Concept of Management Accounting , The Management Accountant, Principles of Management Accounting, Process of Management Accounting, Installation of Management Accounting, Tools and Techniques of Management Accounting, Pricing Decisions, Organization of Management Accounting, Relationship between Management Accounting and Financial Accounting, Relationship between Management Accounting and Cost Accounting, Changing Role of Management Accounting in a Dynamic Business Environment

18. Retail Store Design and Location

Basic Concepts of Retailing: Introduction to Retailing, Growth of Retailing in World and India, Scope of Retailing, Retail Sector in India, Retail Formats in India, Forms of Retai l Stores in India, Current retail scenario in India, Significance of retailing in India, Services Provided by Retailers, Commonly used Terminologies in the Retail Sector

Introduction to Store: Concept of Retail Store, Types of Retail Stores, Retail Store Operations, Approaches to Improve Store Operations, Opening and Closing a Store, Store Key Management, Checklist for Store Opening and Closing

Store Location: Retail Store Location, Principles and Objectives of Retail Store Location, Importance of Retail Store Location, Types of Retail Store Location, Factors Affecting Retail Store Location, Location Strategy, Retail Network Planning and Analysis, Retail Geography and Network Planning, Site Selection Analysis, Steps in the Selection of a Location, Trading Area Analysis

Retail Store Design: Retail Store Design, Basic Concepts in Store Design, Principles of Store Design, Objectives of Good Store Design, Traditional Versus Modern Store Design, Setting up Retail Organisation, Store Space Allocation, Different Stages of Space Planning, Benefits of Space Management, Issues in Space Management, Role of IT in Space Management

Retail Store Layout: Retail Store Layout, Planning a Store Layout, Various Types of Store Layouts, Grid Layout Forced Path Layout, Free -form Layout, Boutique Layout, Combined Layout, Loop for Guiding the Shoppers through a Store

Introduction to Visual Merchandising: Concept of Visual Merchandising, Objectives of Visual Merchandising, Importance of Visual Merchandising, Visual Merchandising in India, Growth of Visual Merchandising, Visual Merchandising as a Support for Positioning Strategy, Prospect of Visual Merchandising, Challenges in Visual Merchandising

Merchandise Mix: Concept of Merchandise Mix, Concept of Category Management, Component s of Category Management, Issues in Category Management, Category Management Process, Role and Functions of a Category Manager, Atmospherics in Merchandising, Colour Scheme, Lighting

Store Display: Concept of Store Display, Purpose of Display, Importance of Display, Rules of Display Planning, Display Settings, Exteriors of Store, Interiors of Store, Window Displays, Walls as Retail Selling Tools, Merchandise Presentation and Strategies, by Style, by Size, by Price, by Target, Planogramming, Shelving, Gondolas-Rounders, Four Ways, Saccades and Fixation, Replenishes

Store Image and Security: Concept of Image Mix, Elements of Image Mix, Employees, Merchandise, Fixtures, Sound, Odour, Visuals, Elements that Levy Negative Impact on Shoppers, Change of Image, Security Issues

Emerging Trends in Store Design: Overview of Emerging Trends in Store Designs, Pop-up Shops, a New Trend in Retailing, Virtual Store Design and Online Shopping, ‘Go Green’ Focused Store Designs, Concept of Retail Shoppability, Relationship b etween Retail Shoppability and Store Profitability

19. Retail Store Operation and Inventory Management

Basics of Retailing: Meaning of Retaling, Growth of Retailing in World and India, Retail Formats in India, Concept of a Retail Store, Types of Retail Store s, Commonly Used Terminologies in the

Retail Sector, Future of Retailing

Retail Store Operations: Retail Store Operations, Perspective of Store Operations, Logical Activity Flow of Store Operations, Store Operations Management System (SOMS), Blueprint for Store Operations, Monitoring and Controlling Retail Operations, Measuring Profitability of Retail Stores, Monitoring Performance of Retail Stores, Methods for Improving Store Operations

Opening and Closing of a Retail Store: Opening and Closing a Retail Store, Retail Store Opening Process, Retail Store Closing Process, Store Key Management, Checklist to be followed for Store Opening and Closing

Retail Store Location, Design and Layout: Retail Store Location, Types of Store Location, Selecting Store Location, Retail Store Design, Exterior Store Design, Interior Store Design, Retail Store Layout

Visual Merchandising in Retail Stores: Visual Merchandising Norms, Visual Merchandising in India, Operating System of Visual Merchandising, Role and Responsibiliti es of Visual Merchandiser, Signage in the Retail Store, Types of Signage

Store Administration: Responsibilities of Store Administrator, Qualifications of Store Administrator, Role of Housekeeping Staff in a Store, Guidelines for Housekeeping, Checklist fo r Maintenance, Employees Operations in Retail Stores, Employees Attendance Recording System, Scheduling Breaks, Entry Recording System for Outsiders, Grooming Standards for Store Employees, Store Disciplinary Policy for Employees

Inventory Management in Retail: Inventory Management, Importance of Inventory Management in retail, Stock Check, Negative Stock, Movement of Stock from Warehouse to Store, Loading and unloading of Stock, Repair System-Customer Interface, Vendor Interface, Concept of Inventory Control, Impact of Stock Inaccuracy, Security and Preventing Loss

Inventory Costs: Inventory Costs in Retail, Lead Time, Demand Forecasting, Management of Stock Levels, Replenishment Methods

Operations of Distribution Centres in Retail: Concept of Distributi on Centres, Functions at Distribution Centres, Role of a Distribution Head, Operations of Distribution Centres, Measures for Retail Distribution and Replenishment

Retail Store Finance Operations: Financial Performance in Retail Stores, Income Statement or Profit and Loss Statement, Balance Sheet, Measures of Performance Evaluation, Ratio Analysis, Other Measures of Performance: Assortment of Products, Measuring Retail Store and Space Performance, Strategic Profit Model, Budgeting

Retail Store Data and Records: Store Records, Definition of Store Records, Need of Store Records, Types of Store Records, Accounting System in Retail Stores

Store Security Operations: Security Process in Different Situations, Handling Legal Aspects, Handling Counterfeit Notes, Ha ndling Tag Beep (Security Tag Handling), Pilferage Handling, Concept of Shoplifting, Methods of Shoplifting Anti -Shoplifting Options, Measures to Prevent Shoplifting

IT for Retailing and Supply Chain Management: Role of Information Systems in the Retail S ector, Bar Coding, ERP for Retail, Radio Frequency Identification (RFID)

20. Global Retailing

Introduction to International Market: Concept of International Market, Concept of International Marketing, Definition of International Marketing, Features of Intern ational Marketing, Benefits of International Marketing, Need of International Marketing, Drivers of International Marketing, Difference between International Marketing and Domestic Marketing, Process of International Marketing, Phases of International Mark eting, Different Orientations of International Marketing, Multinational Corporations (MNCs), Future of International Marketing, India’s Presence in the International Market

International Marketing Research: International Marketing Research, Role of Intern ational Marketing Research, Need for Conducting International Marketing Research, Assessing International Market Size and Sales Potentials, Scope of Research in International Market, International Marketing Decisions, International Customer Behaviour, Inte rnational Marketing Research Process, Information Technology in Marketing Research, Marketing Information System, Decision Support System (DSS)

Introduction to Global Retailing: Concept of Retailing, Formats of Retailing, Retail Development, Theories of Retail Development, Retail Development in India, Retail Scenario in India, Types of Retail Stores, Concept of Global Retailing, Theories of Internationalisation, Market Selection for Internationalisation, Global Retailing Opportunities, Market Entry Strateg ies, Factors Determining the Choice of Entry Methods, Standardisation versus Adaptation Strategies, Visual Merchandising in Retailing, Visual Merchandising Norms, Visual Merchandising in India, Operating System of Visual Merchandising, Role and Responsibilities of a Visual Merchandiser, Challenges in Global Retailing, List of Leading Global Retailers

Supply-Chain Management in Retail: Meaning of Supply-Chain Management, Objectives of Supply- Chain Management, Importance of Supply-Chain Management, Uncertainty and Supply-Chain Management, Decision Phases of Supply-Chain Management, Process View of Supply-Chain Management, Competitive Supply-Chain Strategies, Achieving Strategic Fit, Obstacles in Achieving Strategic Fit, Supply-Chain Drivers, Supply-Chain Network, Challenges in Supply-Chain Management, Concept of Distribution Centre, Activities of Distribution Centres, Target System, Retail Distribution Centre Operations, Duties of Distribution Centre Head

Inventory Management in Retail: Inventory Management, Important Terminologies in Inventory Management, Importance of Inventory Management in Retail, Stock Check, Negative Inventory,

Movement of Inventory from Warehouse to Store, Unloading of Inventory, Product Repair System – Customer Interface, Vendor Interface, Returning Merchandise to Vendor, Retail Merchandising, Evolution of Merchandising, Merchandise Management, Role and Responsibilities of a Merchandiser, Merchandise Procurement

Multichannel Retailing and Ownership Structures in Global Retailing: Concept of Multichannel Retailing, Retail Formats under Multichannel Retailing, Classification of Retailers Based on Ownership Structure, Classification of Retailers Based on Brand Availability, Key Features of New Technology Retail Formats

Retail Competition: Define Retail Competition, Competing in a Foreign Market, Multi -Country Competition and Global Competition, Cross Market Subsidisation, Competitive Advantages in Foreign Market, Strategic Choice, Strategic Direction, Selection of Organisation -Specific Strategy, Comparative Scenario of Indian and Foreign Retailing Global Retailing Strategy: Strategy in Retail, Process of Developing a Global Retail Strategy, Defining the Mission of an Organisation, Establishing Objectives, Conducting Situation Analysis, Deter mining an Alternative Strategy, Obtaining and Allocating Resources, Preparing a Strategic Plan, Implementing the Strategy, Expansion Strategy

Information Technology in Global Retailing: Concept of Information Technology, Role of Information Technology, Use of Information Technology, Factors Affecting the Use of Information Technology, Use of Information Technology in Retail, Flow of Information, Data Warehousing, Electronic Data Interchange (EDI), Data Security, Radio-Frequency Identification (RFID), Addit ional Information Required to Evaluate Merchandise, Database Marketing, Use of IT in Finding Store Location, Enterprise Resource Planning (ERP), Challenges in using ERP Applications, Strengths and Weaknesses of Retail ERP Systems, Major Retail ERP Vendors, Mobile Retail and Digital Wallets

Internet Retailing: Concept of Internet Retailing: E -tailing, Features of Online Retailing, Online Retailing and Pricing, Comparison of Conventional and Online Retailing, Role of Websites in Online Retailing, Online Shopping and Social Connectivity, Shopping Styles and Attitude of Teens, Shopping Styles and Attitude of Boomers, Suggestions for Retailers for Better Connectivity

21. Marketing research

Marketing Research – A Tool for Making Managerial: Concept of Marketing Int elligence, Introduction to Marketing Research, Types of Marketing Research, Application of Marketing Research in Different Industries, Bassies to Effective Marketing Research, Ethical Aspects in Marketing Research, International Marketing Research MR Process: Concept of Data Collection, Types of Data, Research Design, Types of Research Design, MR Process: An overview, Translating a Management Problem into an MR Problem, Determining Whether the Informing Already Exists, Determining Whether the Research Quest ion can be Answered by MR, Steps Involved in the MR Process, Managing the Research Process, Marketing

Research Proposal, MR Process in an International Environment Data Collection in MR: Internal and External Sources of Secondary Data, Benefits and Limitat ions of Secondary Data, Sources of International Secondary Data, Internet as a Source of MR Data, Qualitative Research Methods for Primary Data Collection - Focus Group, Depth Interview and Projective Techniques, Quantitative Research Methods for Primary D ata collection – Surveys and Observational Methods, Opportunity Analysis Sampling Concepts: Concept of Sampling, Sampling vs. Census, Sampling Design Process, Probability and Non-Probability Sampling Techniques, Parameters and Statistics Sample Reliability Attitude Measurement Techniques: Concept and Measurement of Attitude, Components of Attitude, Attitude Rating Scales, Comparative and Non -comparative Scaling Techniques, Developing a Multi-Item Scale, Interpreting an Attitude Scale, Selecting an Attitude Scale, Accuracy in Attitude Measurement Questionnaire Design: Definition and Objectives of a Questionnaire, Designing Question Content, Linking with the Required Information, Types of Questions, Question Wording, Order of Questions and Questionnare, Managing Inability and Unwillingness of Respondent to Answer Data Analysis Techniques: Statistical Analysis with Frequency Distribution, Measures of Location, Variability and Shape, Hypothesis Testing, Cross -Tabulation, Data Analysis Techniques, Parametric and non-Parametric Tests, Advanced Techniques New Product Development and Test Marketing: New Product Development Process, Techniques for Product Testing, Test Marketing, Types of Test Marketing, Guidlines for Designing Market Tests

Advertising Research: Concept of Adverting Research - Copy Testing and Recalling Ads, Comprehension, Opening and Punch/Base line Research, Designing Sample Ad Campaigns, Stages in Advertising Research Research on Advertising Planning, Advertising Objectives and Media Experiments, Ad vertising Research for Monitoring and control, DAR Test and Tracking Studies, Consumer Panels, Campaign Tracking Research, Types of Advertising Research, Determining Effectiveness of the Advertising Medium for Different Products and Industries, Using NRS a nd IRS in Advertising Decisions

Brand Equity and Corporate Image Research: Brand Equity Research, Positioning Research, Corporate Image Measurement Research, Sales Promotion Research

Research Report Preparation and Presentation: Organising the Research Report, Interpreting the Findings, Format of a Research Report, Presenting the Research Report, Differences between Oral and Written Reports

Emerging Concepts and Applications in MR: Database Marketing, Steps in Database Marketing, Business Intelligence, Analytics and Big Data, E-commerce, Social and Mobile Marketing

22. International Logistics and Supply Chain Management

Introduction to Logistics and Supply Chain Management: Introduction; Concept of Logistics – Objectives of Logistics, Types of Logistics, Lo gistics Management, Key Components of Logistics

Management; Defining Supply Chain Management; Evolution of Logistics and Supply Chain Man - agement; Distinguishing between Logistics and Supply Chain Management; International Logis tics and Supply Chain Management.

Globalisation and International Trade: Introduction; Effects of Globalisation on International Trade; Outsourcing and Offshoring as an Emerging Trend in International Trade; Directional Im balances.

Factors and Challenges Driving Logistics and Supply Chain Management: Introduction; Factors Driving Global Supply Chain Management; Customs and Global Supply Chain Management; Management of Inventory in Supply Chain Management; Vendor Management – Factors Driving Development of Logistics, Asset Management in Supply Chain Management, Lean Supply Chain Management, Lean Supply Workforce.

Supply Chain Strategies: Introduction; The Evolution of Manufacturing and Production Strat egies; Logistics and Supply Chain Strategy – Lean Production, Agile Supply Chains and Mass Customisation, Just In time (JIT); Taxonomy of Supply Chain Strategies; Critical Factors Consid ered in Supply Chain Planning; Operational and Strategic Issues in Global Logistics; Logistics Outsourcing Strategy (3 PL and 4 PL) – Types of Logistics Companies.

International Procurement and Sale: Introduction; International Purchasing/Procurement Sys tem – Types of Procurement, Advantages and Disadvantages of International Procurement, In ternational Procurement Process, Trends in International Procurement, Principles and Policies of International Procurement; Financing Global Supply Chains; Selecting International Logistics Operator – 3PL Selection Process, Developing a Successful 3PL; Contract Logistics; ISO Supply Chain Management Selection; Export Sales Contract and its Constituents; Warehousing and Ma terials Management.

International Shipping - I: Introduction; Concept of International Transport – Freighting, Objectives of Transportation; Role of Transportation in Logistics; Transportation Modes – International Ocean Transportation, International Air Transportation, International Land and Multi -Modal Transportation; Concept of Container Yards (CYs), Inland Container Depots (ICDs), Container Freight Stations (CFS); Chartering – Charter Types; Transportation Selection Decision – Transportation Selection; Transportation Cost.

International Shipping - II: Introduction; International Commercial Documents – Invoices; Export Documents, Import Documents, Transport Documents; Export Packaging; Cust om Clearance Process.

Information Technology and Information System in Logistics Management: Introduction; Objectives of Information Technology in Logistics Management; Application of IT in Logistics – Electronic Data Interchange (EDI), Intranet/Extranet, Data Mining, Data Warehousing and Data Marts, E -commerce, SMS (Short Message Service), Wireless Application Protocol (WAP), Bluetooth, Mobile Positioning Sys tems (MPS), E-Procurement, Bar Coding Technology, Smart Cards, Radio Frequency Identification (RF ID), Global Positioning System (GPS), Automatic Identification Technologies; Information Systems in Logistics Management; Information System and Bull Whip Effect; Security Issues in Global Supply Chain

International Insurance: Introduction; International Interest; Risk Management – Risk Retention, Risk Transfer, Mixed Approach; Perils of Sea and Air Shipments; Marine Insurance Policies – Marine Cargo Insurance, Hull Insurance, Protection and Indemnity; Coverage under Marine Cargo Insurance Policy; Elements of Air Freight Policy; Commercial Credit Insurance – Risks Involved, Risk Management Alternatives

Prospective Growth in International Logistics and Supply Chain Management: Introduction; Future Growth of Global Supply Chain Management and Logistics; Co nstraints of Global Supply Chain Man- agement and Logistics; Future Strategic Focus: Global Supply Chain Management and Logistics.

23. Business: Ethics, Governance and Risk

Concept of Business Ethics: Introduction to Ethics -Objectives, nature and source of Ethics, Ethics Vs Morality, Ethics Vs Law, Ethical dilemmas, Introduction to Business Ethics, Features and Relevance of Business Ethics in the era of globalisation, Creating Ethical Environment in Busi ness Organisation, Embedding Ethics in Organisation Culture, Guidelines for Ethical Behaviour in Business Organization, Ethical Leadership

Values, Norms, Beliefs, and Standards in Business Ethics: Concept of Values, Norms, Beliefs and Standards in Ethical Context, Characteristics of Values, Types of V alues-Spiritual values, Spiritual Managerial Values and Professional Managerial Values, Business Ethics and Values: Honesty, Trust,

Fairness and Respect, Objective of Value Based Management, Factors Responsible for the Enhancement and Dilution of Human Values

Indian Ethos: The Relevance of Indian Ethos-Spiritualty at Work, Indian Work Ethos and Prin ciples of Indian Management: Principles of Ethical Power for organizations, Nishkam Karma and Business World, Teachings from Scriptures and Traditions: Mahabharata, Gita and Work Ethos, Eroding Values and Emerging Ethical Issues in Contemporary Indian Management

Ethical Issues in Functional Area of Management: Ethical Issues in Marketing, Ethical Issues in HRM, Ethical Issues in IT, Ethics in Production and Op eration Management, Ethics in Finance and Accounting

Introduction to Corporate Governance: Corporate Governance: Objectives and Goals of Corporate Governance, Dimensions of Corporate Governance (Internal and External), History of Corporate Governance: Origin and Development of Corporate Governance, Emerging Trends in Corporate Governance, Corporate Governance Forms and Models, OECD Principles of Corporate governance, Theories Underlying Corporate Governance: The Stakeholder’s Theory, The Stewardship Theory and the Agency Theory, Corporate Governance as a Systemic Process (Transparency, Accountabil ity and Empowerment), Ethics and Corporate Governance, Corporate Social Responsibility and Corporate Governance

Corporate Governance: Ownership Structure Ownership Concentration, Ownership Composition: Shareholder Control and Protection, Board of Directors and their Fiduciary Responsibilities, Executive Compensation, Minority Shareholder rights Transparency and Information Disclosure, Ownership Pattern of Companies in India, Issues in Managing Public Limited Firms – Agency Problems, Separation of Positions of Chairman and CEO, Separation of Ownership and Manage ment

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Credits Semester-1 Subjects

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2 Supply chain management 4

3 Logistic Management 4

4 Customer Relationship Management 4

5 Total Quality Management 4

6 Enterprise Resource Planning 4


1 Advanced Supply Chain Management 4

2 World class operations 4

3 Decision analysis and modeling 4

4 International Logistics and SCM 4

5 Business Law 4

6 Project 4

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Semester I


Syllabus











• 5 S system

• Six Sigma

• Kaizen











Corporate Culture







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Leadership






Motivation






• Modern Theories

ERG Theory




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Change Management










• Expert System






Syllabus










• Modern Approach




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• Ability

• Values

• Attitudes


Personality



• Freudian Stages







• Trait Theories


• The Self Theory


Perception










Learning






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Motivation




• Primary Motives

• General Motives

















• Trait Theories





Groups and Teams

• Group Dynamics


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• Types of Groups

• Formal Groups

• Informal Groups






• Balance Theory

• Exchange Theory





Conflict Management
















• Power Tactics

• Power in Groups




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Syllabus



• Significance







• Business cycles


Demand Analysis



Demand




Supply Analysis







Market Equilibrium


• Concept


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• Significance





Demand Forecasting


• Factors




Production Theory










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• Iso-cost Curves






• Concept of Cost












Market Structure

• Defining Market





Market Failure







Syllabus



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• India and MDGs








CSR



• Theories of CSR






CSR Strategy















• Social Auditing

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REPORTING FOR CSR























•

5.



Syllabus







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Networking Concepts


Characteristics



• Network Models


Database Management












Information Systems

ERP









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Trends in CRM




in SCM





model










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Syllabus



























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• E mails




• Eye contact

• Body language

• Handshake






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Semester II


Syllabus



Syllabus


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Syllabus



Syllabus


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Syllabus



Syllabus




• Letters


• Press release

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• Reports

• Proposals



Grammar and Style


formation]






• Punctuation

• Numerals

Oral Communication


management








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Semester III


Syllabus


2. Supply Chain Management

Syllabus

Introduction The Need for Supply Chain Understanding the Supply Chain Management Participants in Supply Chain Levels of Supply Chain Role of a Manager in Supply Chain Supply Chain Performance Drivers Key Enablers in Supply Chain Improvement Inter‐relation between Enablers and Levels of Supply Chain Improvement Aligning the Supply Chain with Business Strategy SCOR Model

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3. Logistics Management

Syllabus

Customer Service and Logistics Management – A Perspective Concept in Logistics and Physical Distribution Distribution and Inventory Types of inventory Control Demand Forecasting Warehousing and Stores Management Routing Transportation Management Some Commercial Aspects in Distribution Management Codification Distribution Channel Management Distribution Resource Planning (DRP) Logistics in 21st Century

4. Customer Relationship Management

Syllabus

What is CRM? – History, Need, Importance Role of Different Organizational Departments in Implementation of CRM – Marketing, HR, Servicing/Customer Support Customer Relationship – Why?, How to measure, Customer Satisfaction, Factors affecting, How to promote/improve Customer Loyalty and Customer Retention – Concepts, Drivers, Benefits of Customer Loyalty Management, How to Retain a Customer? Service and Complain Management – Handling Customer Complaints, Analysis and Resolution, Advantages of Complain Management System, Service as a Business, its Challenges and its Character e‐CRM – Sales Force Automation, Role of ERP, SCM, partner Relationship, CRM in India Creating Customer Focused Organization – Business Process Re‐engineering, Quality as an Organizational Culture, Growth through Customer Satisfaction

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5. Total Quality Management

Syllabus

Core concepts of Total Quality Management Learning from the Quality Gurus Seven Basic Quality Control Tools, Statistical Process Control (SPC) and Poka Yoke (mistake proofing), Concepts and computation of Process Capability and its comparison with Design Specifications Acceptance Sampling, Basic Sampling Plans, OC Curve, Producers and Consumers Risk Cost of Quality, Taguchi methods leading to Robust Design Quality Function Deployment ISO Concepts: Introduction to ISO 9000, ISO 14000, QS 9000, and such emerging standards Organizing for Total Quality Management Working on Quality Circles and their success in Indian Industries Supplier Partnership, Sourcing, Supplier Selection, Supplier Rating, Relationship Development, Performance Measurement, Basic Concepts, Strategy Performance Measure Case Studies on Total Quality Management

6. Enterprise Resource Planning

Syllabus

Introduction to Enterprise Resource Planning: Introduction to Enterprise Resource Planning (ERP), Reasons for Growth of ERP, Scenario and Justification of ERP in India, Evolution of ERP, What is ERP?, Evaluation of ERP, Various Modules of ERP, Advantages of ERP, ERP vs. CRM and SCM An Overview of Enterprises: Organization or Enterprise, Integrated Management Information, Business Modeling, ERP of Small Business, Indian Industries with International Brands, Manufacturing Strategies, ERP for Make to Order, Business Process Mapping for ERP Module Design, Hardware Environment and its Selection for ERP Implantation ERP and Related Technologies: Business Process, Re‐engineering, Characteristics of BPR, Business Process Redesign: An overview: What is a Business Process?, ERP and BPR, Decision- making, Categories of Information Systems, Scope of Information Systems, Data Warehousing, Data Mining, Online Analytical Processing. SAP: What is SAP?, What makes SAP Different?, SAP Application Modules, Business Processes

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and SAP Functionality, SAP R/3 System Overview, R/3 as the Vehicle for Business Integration ERP Modules: Modules of ERP, ERP Production Planning Module, ERP Purchasing Module, ERP Inventory Control Module, Warehouse Management, ERP Sales and Distribution Module, ERP Financial Module, HR Module, CAQ and CIQ, Plant Maintenance ERP Market: SAP AG, Baan Company, Oracle Corporation, PeopleSOft, J.D> Edward World Solution Company, SSA Inc., QAD, Selection of ERP Packages and Modules ERP Implementation: ERP – An Overview, Role of Consultants, Vendors and Users, ERP: Post Implementation Options, ERP Implementation Methodology Vendors, Consultants and End Users: Vendors, Consultants, End Users, In‐house Implementation Future Direction in ERP: New Market, New Channels, Future Directions in ERP, Faster Implementation Methodologies, Business Models And Business Application Programming Interfaces (BAPIs), Convergence of Windows NT, Application Platforms, New business Segments, More Features, Web Enabling ERP‐II: Exploring ERP‐II, What are the Added Features In ERP II?, What the Future Holds for ERP?, An Introduction into Open Source ERP Technologies, What are the Facilities Offered by Web Enabled ERP Services?, Benefits of ERP Logistics Package.

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Semester IV

1. Advanced Supply Chain Management

Syllabus

The Role of Supply Chain in Economy & Organization: Introduction; What is Supply Chain/ its Objectives & importance; Evolution of Supply Chain Management; Key Concepts in Supply Chain; Enablers of Supply Chain; Supply Chain Performance in India

Aggregate Planning in Supply Chain : Role of Aggregate Planning in Supply Chain; Strategies & Problems; Implementing Aggregate Planning in Practice

Managing Cross‐functional Drivers in Supply Chain: Role of Sourcing in Supply Chain; Sourcing: Planning & Analysis; Supplier Selection/Procurement Process; Risk Management in Sourcing; Impact of IT on Sourcing Strategy

Outsourcing; Introduction; Make vs. buy: Strategic Approach; Identifying Core Processes; Sourcing Strategy; Third Party & Fourth Party Service Providers

Managing Material Flow in Supply Chain: Introduction; Types of Inventory; Inventory Related Costs; Managing Economies of Supply Channels in Supply Chain; Role of Cycle Stock/Seasonal Stock in Supply Chain; Impact of Supply Chain Redesigning on Inventory policy; Managing Uncertainty in a Supply Chain: Safety Stock; Managing Inventory for Short Life Cycle Products; Multiple Item, Multiple location Inventory Management; Determining the Optimal Level of Product Availability

Designing & Planning Transportation Networks: Role of Transportation in a Supply Chain; Drivers of Transportation Decision; Modes of Transportation & their Performance Measures; Devising Strategy for Transportation; Transportation Infrastructure & Policies; Vehicle Scheduling; Transportation Costs

Designing Distribution Networks & Application to e‐business: Role of Distribution in Supply Chain; Factors Influencing Distribution Network Design; Network Operations Planning; Network Design Problems; Incorporating Uncertainty in Network Design; Data for Network Design; the Role of IT in Network Design

Pricing & Revenue Management: Introduction; Role of Pricing & Revenue Management in Supply Chain; Revenue Management for Multiple Customer Segments; Pricing under Capacity Constraints; Revenue Management under Uncertain Demand & Limited Capacity Situations; Revenue Management for Inventory Assets; Innovative Pricing

Managing Information Flow in Supply Chain: Demand Forecasting; Role of Forecasting in Supply Chain; Qualitative & Quantitative/Time Series Forecasting Methods; Role of IT in Forecasting; Risk Management in Forecasting

Information Technology in Supply Chain: Introduction; Role of IT in a Supply Chain; Enabling Supply Chain through IT; Strategic Management Framework for IT Adoption in Supply Chain; Supply Chain Application at Marketplace; Future Trends

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Supply Chain Innovations: Introduction; Supply Chain Integration; Model for Integrating Inbound and Outbound Networks; Global Supply Chain Design; Internal & External Integration; Building Partnership & Trust in a Supply Chain

Supply Chain Restructuring: Supply Chain Mapping; Supply Chain Process Restructuring; Postponing the Point of Differentiation; Reengineering Improvement in SCM

Supply Chain Strategies & Performance Measures: Customer Service & Cost Trade‐off; Drivers of Supply Chain: Facilities/Inventory/Transportation/Information/Sourcing/Pricing; Internal & External Performance Measures; Linking Supply Chain & Business Performance; Enhancing Supply Chain Performance

2. World Class Operations

Syllabus

Historical Perspective: World Class Excellent organizations – American and Japanese Companies Deming Awards, Malcolm Baldrige National Quality Award – Globalization – Global Companies – Models for manufacturing/operational excellence – Business Excellence.

Bench marking, Bottlenecks and Best Practices: Concepts of benchmarking, bottlenecks and

best practices, Best performers – Gaining competitive edge through world class manufacturing – Value added manufacturing – and value reengineering, eliminating waste – Toyota Production System – example. System & tools for world class operation: Improving Product & Process Design – Lean Manufacturing – SQC, FMS, Rapid Phototyping, Poka Yoke, Kaizen, 5‐S, 3M, use of IT, JIT, Product Mix, Optimizing, Procurement & stores practices, Total Productive maintenance, Visual Control.

Typical characteristics of WCM companies: Performance indicators – what is world class performance – Six Sigma philosophy, Software in use, Problems in implementation, Indian experience, and optimized production technology.

Total quality Management: Philosophy, TQM principles, TQM Tools, Quality through design, Quality Management System and ISO 9000, QS 9000 etc. Total productive Maintenance, Concept of reliability, reliability improvement, Concept of maintainability and Maintainability improvement.

Automation in Design and Manufacturing: Role of IT in World class Manufacturing, Concept of Flexible Manufacturing System, Group technology, Cellular Manufacturing systems.

Environmental Pollution: Factors causing Pollution, Effect on human health, Control of environment Pollution. Social responsibility in world class manufacturing

Indian Scenario: Leading Indian companies towards world class manufacturing – Task Ahead.

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3. Decision Analysis and Modeling

Syllabus

Use of quantitative techniques in decision making: Elements of linear algebra, Linear programming Simplex method, artificial variable, Duality in L.P, Sensitivity analysis. Rational model, Simon’s normative model, individual vs. group decision making, Vroom and Yetton’s Normative model Network flows, shortest path, Minimum spanning tree, Maximum flow, Minimum cost flow problem, Transportation problem, Degenerate, Artificial problem, transshipment model. Integer programming, 0‐1 mixed integer programming, Problem formulation, Branch and bound method, cutting plane method, Game theory, Two person Zero sum game, Saddle point, Mixed strategies, Use of dominance, Sub game method. Decision Science making under certainty: Risk under certainty situations. Decision tree for decision making. Bayesian approach in decision making. Break Even Analysis under certainty. Investment analysis under certainty. Single equation models with one and two explanatory variables plus ANOVA in regression analysis, Logistic regression, CART (classification and regression trees) Statistical forecasting techniques. Auto ceorrelation, Hetroscedasticity, Multicollinearity, distributed lag models. Simultaneous equation models, ILS, SSL. Probabilistic modeling as exploratory decision, Pareto analysis, Monte Carlo simulation, Brain Storming process.

4. International Logistics and Supply Chain Management

Syllabus

Ships – different types and sizes with their important features and their suitability to different cargoes. Basic shipping terminology including abbreviations. General particulars of ships. Bills of Lading – functions, conditions, contents, types and general information. Classification Societies – background, their functions and importance. Statutory documents on board including mandatory surveys and safety certificates. Stowage factors and densities – importance in the carriage of dry and liquid cargoes, effect of density of water (fresh, salt, brackish). Different freight units. General structure of shipping industry – liner and tramp services. Liner shipping – essential features; break bulb; mode of utilization; concept of intermodalism; container sizes and types; container terminology; freighting; CYs, CFSs and ICDs; marketing of liner shipping; documents. Tramp shipping – types of charters – time, trip‐time, voyage, consecutive voyages, bareboat; contract of affreightment, features of dry bulk and tanker chartering; names of different charter [arty forms for different trades.

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Cargo handling equipments used on board and ashore. Agents – ship, port and liner agents and their roles in shipping. Freight forwarders, freight brokers, ship brokers and other intermediaries in shipping. Structure of shipping – services of master and crew, etc. Cargo Documentation – Manifest, Mate’s Receipt, Tally sheets, Notice of Readiness, Statement of Facts, etc. Custom house work – Inward and outward entry of ships documentation. Shipping procedures in ports for exports and imports for break‐bulk/bulk cargoes Customs Bill of Entry and Shipping Bill Business communication in shipping – letter writing, telex, fax, e‐mail, report‐writing, memo writing, charts and graphs.

5. Business Laws

Syllabus

The Indian Contract Act, 1872: Evolution of Contract Act its meaning, essentials of a valid contract; nature of contract distinction between contractual obligation and legal obligation, agreement, to sell, requisite of a valid contract, offer and invitation to offer, modes of acceptance, communication of offer, express and implied terms, standard forms of contract, exclusion clauses, kinds of agreement, valid, void and voidable agreement; unilateral, bilateral and international contracts; Validity‐kinds of mistake, mistake of law and fact‐and the remedies thereof available, Misrepresentation of material fact, fraudulent and innocent misrepresentation and the remedies available, coercion and undue influence the effects and the remedies available to the aggrieved. Undue influence the effects and the remedies available to the aggrieved person; Consideration‐ Past, Present and Future, essential of valid consideration, sufficiency of Consideration, consideration and promissory estoppels, Privity of Contracts and of Consideration; Capacity to contract‐Minor, Lunatic and enemy; unlawful and illegal agreement, Agreement void under the Statue. Quasi Contracts; Termination and discharge of contract: Performance of contract, Different modes of discharge of contract, Performance as to place, time, joint performance of promises, apportionment of payments. Discharge by agreement, Novation and assignment, remission of performance, discharge by frustration‐when plea of frustration is admission and the rights and liabilities of the parties when frustration operates; Breach of Contract‐breach and anticipatory breach of contracts, damages and specific relief, types of damages and their remedies available to the aggrieved person; Indemnity and guarantee‐ Parties to contract of indemnity and guarantee; Difference between indemnity and guarantee, surely and indemnifier, specific guarantee and continuing guarantee; Rights of the indemnified, surety right against principal debtor and Co‐surety; Bailment, Pledge and Finder of Goods‐ Nature and essential features of bailment and pledge, bailment for reward gratuitous bailment, bailee’s duty, pledge as a special kind of bailment. Pawnee’s right against the pawner and Pawners right against the Pawnee. Finder of goods as quasi as quasi bailee, duties of finder of goods and his rights and liabilities for reward, sale; Law of agency‐Agency and other forms of Contract, Types of Agencies like by

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holding out, operation of law, estoppels, express, implied, Sub‐agent, substituted agent and ratified, Relationship of principal and agent, Rights and liabilities of the Agent against third party, Rights and liabilities of the Agent against Principal, undisclosed Principal and the rights and liabilities to the parties. Termination of agency and its modes.

The Indian Sale of Goods Act, 1930: Essentials of a contract of sale; sale distinguished from agreement to sell; Bailment; contract for work and labour and hire‐purchase; Consitions and warranties; Transfer of title by non‐owners; doctrine of caveat emptor; performance of the contract of sale; Unpaid seller‐his rights against the goods and the buyer.

Partnership Act, 1932: What constitutes a partnership deed and types of partnership, legal position of a minor partner and his rights and liabilities; Distinction between partnership firm, Co‐ ownership joint Hindu family and joint stock companies, legality of the partnership firm, types of partners; Express and implied authority, scope of implied authority, Rights and liabilities of a partner against third party and other partners; Rights of newly admitted partners, retiring and deceased partners, registration of and dissolution of partnership forms; Overview of the Limited Liability Partnership Act, 2008.

Negotiable Instruments Act, 1881: Features of promissory notes, bills of exchange, hundis, cheques, bank drafts, traveler’s cheque and the rights and duties of various parties to these instruments; Law of presentment of these instruments, honor and dishonor of negotiable instruments, material alteration, noting and protesting. Law relating to foreign bills their noting and protesting etc; Law relating to payment of customer’s cheques of paying banker‐rights and duties, overdraft agreements, wrongful dishonor of cheques, stale cheques, forgery of cheques, liability due to negligence of parties and material alteration, payment in due course; Law relating to the collecting banker‐ statutory protection, effects of negligence, role as a agent or holder in due course, precautions to be taken in collection of bills, cheques for the customers and third parties.

Law of Carriage of Goods: The Carriers Act, 1865(1972)‐ Definition of contract of

carriage of goods, classification of carrier‐common carrier, private carrier, gratuitous carrier, responsibility of common carrier and Bailee, rights of a common carrier, duties of a common carrier, liabilities of a common carrier, distinction between a common carrier and private carrier; Carriage of goods by Rail‐Railway Act, 1989‐ Maintenance of rate books for carriage of goods, Provision of rate risks, railway receipt, liability of railway administration from wrong delivery, responsibility of railway administration as career‐of goods, of animals, of luggage, exoneration from liability in certain cases, delay or retention in transit, railway risk rate, liability for damages to goods in defective condition or defectively packed and liability after termination of transit; Carriage by Sea‐The Carriage of Goods by Sea Act, 1925 (amended in 1993), and the (Indian) Bill of Lading Act, 1856‐contract of affreightment, express and implied terms in a contractor of carriage by sea‐implied warranty of seaworthiness, implied warranty of commencement of voyage, Nondeviation of voyage, Shipper not to ship dangerous goods, bill of lading.

Consumer Protection Act, 1986: Objective of consumer protection act 1986, definition complaint, consumer, contract of service and contract of service, consumer dispute, restrictive trade practice, defect, deficiency; Consumer protection council‐central consumer protection council, state consumer protection council, district consumer protection council; Redressal machinery, jurisdiction,

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complaint before them, district forum, sate commission, national commission, limitation period, administrative control, power of redressal agencies; Nature and scope of remedies under the act‐ appeals penalties proceeding before consumer forums and applicability of arbitration act.

Competition Commission act, 2002: Definition‐acquisition, agreement, cartel, chairperson, commission, consumer, Director General, Enterprises, goods, member, etc., Anti Competitive Agreement, Prohibition of abuse of dominant position, Combination; Competition Commission of India‐ Establishment, powers of them member, inquiry into certain agreement and dominate position of enterprises, Inquiry into combination by commission, procedure for enquiry of the complaints, Procedure for investigation of combination, appearance before commission, Power of the commission, ratification of orders, Execution of orders by the commission, Compensation in case of contravention, Competition appellate tribunal procedure and powers, execution of orders, and ability on contravention of orders, appeal to Supreme Court, power of the Central Government, MRTP (Monopolistic Trade Practice, unfair Trade Practice) & Restrictive Trade Practice.

Right to Information Act, 2005: Salient features of the Right to Information (RTI) Act, 2005; Objective, Public Authorities & their Obligations; Designation of Public Information, Officers (PIO) and their Duties; Request for obtaining Information, Exemption from disclosure; Who is excluded; Information Commissions (Central & State) and their powers; appellate authorities; penalties, jurisdiction of Courts; Role of Central/State Governments.

Other Laws: Workmen Compensation Act, 1923; Object, scope and major provisions including proceedings before the Commissioner, appeals, compliances, penalties, special provisions; Payment of Bonus Act, 1965; Object, application and major provisions; Exemption; compliances, offences and penalties; Employees Provident Funds Act, 1952; Application, major provisions, Exemption and compliances; Payment of Gratuity Act, 1972; Application, major provisions, Controlling Authority and the Appellate Authority, obligations and rights of employees and compliances; Minimum wages Act, 1948; Object and its scope, fixation, payment of wages, Advisory Board, Central Advisory Board; Authority and claims, compliances, offences and penalties.

6. Project