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    By:

    NITIN GULATI

    06bs2089

    ICFAI Business School

    B-101, Phase VIII, Industrial Area

    Mohali-160060

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    A REPORT

    ON

    COMPARATIVE ANALYSIS

    OF

    PRIVATE LIFE INSURANCE SCHEMES

    IN

    INDIA

    A report submitted in partial fulfillment of

    the requirements of

    MBA Program of

    ICFAI Business School

    SUBMITTED TO: SUBMITTED BY:

    Prof. Harjeet kaur Nitin Gulati

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    (Project Guide) 06bs2089

    ACKNOWLEDGEMENT

    I felt my sincere gratitude towards Prof. Bhagat Ram (Dean, IBS Chandigarh) for

    providing me the opportunity to do my summer internship in KARVY Stock broking

    Limited.

    I am very much thankful to Mr. Aman Mehta (Branch Manager, KARVY Stock

    Broking Limited; Panchkula) for providing the valuable guidance and help during

    my internship and completion of the project.

    I would like to thankProf. Harjeet Kaur (Project Guide; Faculty IBS) for guiding

    me throughout the Summer Internship Program.

    Last but not the least I would like to thank all the persons directly or indirectly

    involved.

    (Nitin Gulati)

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    TABLE OF CONTENTS

    Acknowledgements

    3

    List of Illustrations

    6

    Abstract

    7

    1. Introduction

    1.1 About KARVY Stock Broking Limited

    8

    1.2 About the project

    11

    1.3 Objective

    11

    1.4 Benefits to the company

    12 1.5Limitations of the study

    12

    4

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    1.6Methodology

    12

    2. Main Text

    2.1. About Life Insurance

    13

    2.2. Life Insurance (History)

    13

    2.3. Types of life Insurance

    14

    2.4. Life Insurance Products

    17

    2.5. Investment Policies

    18

    2.6. Types of insurance plans

    19

    3. Life Insurers in Private Sector (Sorted)

    22

    ICICI Prudential Life Insurance 23

    Life Insurance Corporation of India 23

    AVIVA Life Insurance 24

    HDFC Standard Life Insurance 25

    4. Comparative Analysis (ULIP)

    Unit Linked Endowment Plans 26

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    Unit Linked Pension Plans 34

    Unit Linked Child Plans 40

    5. Analysis

    44

    6. Conclusions

    46

    7. Appendices

    47

    8. References

    49

    6

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    LIST OF ILLUSTRATIONS

    TITLE PAGE

    NO.

    a) KARVY Services

    8

    b) Investor Perception towards insurance schemes (Fig. 2)

    45

    c) Pie Chart (Fig.3)

    45

    TABLES

    a) Comparative analysis of endowment plans (ULIP) (Table 1)

    26

    b) Comparative analysis of endowment plans Contd. (ULIP) (Table 2)

    30

    c) Comparative analysis of pension plans (ULIP) (Table 3)

    34

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    d) Comparative analysis of pension plans Contd. (ULIP) (Table 4)

    37

    e) Comparative analysis of child plans (ULIP) (Table 5)

    40

    ABSTRACT

    The Project Comparative Analysis of Private life Insurance Schemes in India deals

    with the private companies and comparison of the life insurance products being

    offered by them. As there are many companies offering life insurance, so its not

    easy to compare products offered by all the companies. So as to get a proper

    comparison a few of the companies are taken into consideration.

    This project deals with information regarding life insurance, types of life insurance

    (term, universal, whole life, and endowment life insurance), life insurance

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    products(Joint life, Survivorship life or second-to-die life Single premium whole life,

    Modified whole life ,Group life insurance) , investment policies (With-profits

    policies, pensions, Annuities), types of insurance plans(Unit Linked Insurance

    Product (ULIP), traditional plans), life insurers in private sectors and how

    and when the private companies started their life insurance products and their private

    partners.

    It contains the comparative analysis of few private life insurance companies offering

    Unit Link Endowment plans, Pension Plans and child plans.

    Finally, a sample of 50 people has been taken and survey has been done using

    questionnaire method. Bar graphs and pie-charts have been made completely based

    on the survey. Comparison is also based on the basis of returns of the policies

    INTRODUCTION

    ABOUT KARVY STOCK BROKING LIMITED:

    The birth of Karvy was on a modest scale in 1981. It began with the vision and

    enterprise of a small group of practicing Chartered Accountants who founded the

    flagship company Karvy Consultants Limited. It started with consulting and

    financial accounting automation, and carved inroads into the field of registry and

    share accounting by 1985.

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    KARVY Stock broking Limited are the first Registrar and Transfer Agents. Karvy

    Stock Broking Limited, one of the cornerstones of the Karvy edifice, flows freely

    towards attaining diverse goals of the customer through varied services. Creating a

    plethora of opportunities for the customer by opening up investment vistas backed by

    research-based advisory services. Here, growth knows no limits and success

    recognizes no boundaries. Helping the customers create waves in his/her portfolio

    and empowering the investor completely is the ultimate goal. Fig. 1

    KARVY has established itself as an electronic custodian registered with National

    Securities Depository Ltd. (NSDL) and Central Securities Depository Ltd. (CSDL) in

    1998. Karvy set standards enabling further comfort to the investor by promoting

    paperless trading across the country and emerged as the Top 3 Depository

    Participants in the country in terms of customer serviced.

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    KARVY - Indias premier integrated personal financial advisory group with a wide

    network of 575 offices & 7300 professionals operating from 387 towns/cities and

    also established presence in UAE & USA.

    KARVY, ranked among the top five in the country in all its business segments,

    services over 16 million individual investors in various capacities, and provides

    investor services to over 300 corporates, comprising the who is who of Corporate

    India.

    KARVY covers the entire spectrum of financial services such as Stock Broking,

    Demat Services, Insurance, Wholesale/Retail Debt, Primary Market, Mutual Funds,

    Fixed Deposits, Loan Products Distribution, Investment Banking, Registrars & Share

    Transfer Agents, Medical Transcription, BPO, Realties.

    It is an undisputed fact that the stock market is unpredictable and yet enjoys a high

    success rate as a wealth management and wealth accumulation option. The difference

    between unpredictability and a safety anchor in the market is provided by in-depth

    knowledge of market functioning and changing trends, planning with foresight and

    choosing ones options with care.

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    KARVY deliversadvisory services to a cross-section of customers. The service

    is backed by a team of dedicated and expert professionals with varied experience and

    background in handling investment portfolios. They are continually engaged in

    designing the right investment portfolio for each customer according to individual

    needs and budget considerations with a comprehensive support system that focuses

    on trading customers' portfolios and providing valuable inputs, monitoring and

    managing the portfolio through varied technological initiatives.

    Thus over the last 20 years Karvy has traveled the success route, towards building a

    reputation as an integrated financial services provider, offering a wide spectrum of

    services. And it has made this journey by taking the route of quality service, path

    breaking innovations in service, versatility in service and finallytotality in service.

    Its highly qualified manpower, cutting-edge technology, comprehensive

    infrastructure and total customer-focus has secured for us the position of an emerging

    financial services giant enjoying the confidence and support of an enviable clientele

    across diverse fields in the financial world.

    ABOUT THE PROJECT

    The project Comparative Analysis of Private Life Insurance Schemes in India deals

    with various Private Life Insurance Companies. The schemes offered by these

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    companies are to be compared in this project. This project will serve as an analytical

    tool in the hands of people so as to invest properly for their future. The insurer (the

    life insurance company) calculates the policy prices with intent to recover claims to

    be paid and administrative costs, and to make a profit. The cost of insurance is

    determined using mortality tables calculated by actuaries This project will come out

    with particular options for the investor on the basis of survey of various life

    insurance offering private companies. This project will serve as an analytical tool in

    the hands of the investor to properly invest so as to get the future benefits.

    OBJECTIVE

    The project will provide the comparative analysis of all the private Life

    Insurance Companies offering different Life Insurance Schemes.

    The project will provide a better investment option to the investor.

    BENEFITS TO THE COMPANY

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    As Karvy Stock Broking Company is one of the Indias premier integrated financial

    service enterprise, this project will provide customers with better options in life

    insurance. With this analytical tool the financial consultant of the company can easily

    analyze the various schemesof the companies and recommend it to their investors

    according to their needs and requirement. This will help the company to get a upper

    hand in the market.

    LIMITATIONS OF THE STUDY:

    Potential customers are having a mindset for schemes offered by Life

    Insurance Corporation of India .So; the scope is limited for private

    insurance companies.

    METHODOLOGY:

    The data collected for the project is secondary data completely based on the

    brouchers of the various schemes issued by the company. Different fact sheets are

    also taken into consideration and seminars from various life insurance companies

    consultants are also helping in this respect. Various private companies sites that areoffering life insurance are also referred. Views of customers regarding Life Insurance

    are of great help. Survey has been done by taking a sample of 50 people.

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    MAIN TEXT

    ABOUT LIFE INSURANCE:

    Life insurance orlife assurance is a contract between the policy owner

    and the insurer, where the insurer agrees to pay a sum of money upon the occurrence

    of the insured's death. In return, the policy owner (or policy payer) agrees to pay a

    stipulated amount called a premium at regular intervals.

    Life Insurance (History)

    Life Insurance in India was nationalized by incorporating Life Insurance

    Corporation (LIC) in 1956. All private life insurance companies at that time were

    taken over by LIC. In 1993 the Government of Republic of India appointed RN

    Malhotra Committee to lay down a road map for privatization of the life insurancesector. While the committee submitted its report in 1994, it took another six years

    before the enabling legislation was passed in the year 2000, legislation amending the

    Insurance Act of 1938 and legislating the Insurance Regulatory and Development

    Authority Actof 2000. The acme year that the newly appointed insurance regulator -

    Insurance `Regulatory and Development Authority IRDA -- started issuing licenses

    to private life insurers.

    15

    http://en.wikipedia.org/wiki/956http://en.wikipedia.org/wiki/Life_insurancehttp://www.irdaindia.org/http://en.wikipedia.org/wiki/956http://en.wikipedia.org/wiki/Life_insurancehttp://www.irdaindia.org/
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    Insured events that may be covered include:

    death,

    diagnosis of a terminal illness,

    diagnosis of a critical illness,

    disability due to ill health,

    permanent disability,

    accidental death

    requirement for long term care

    I. Types of life insurance:

    Life insurance may be divided into two basic classes temporary and

    permanent or following subclasses - term, universal, whole life, and endowment life

    insurance.

    Temporary (Term):

    Term life insurance (term assurance in British English) provides for life

    insurance coverage for a specified term of years for a specifiedpremium. The policy

    16

    http://en.wikipedia.org/w/index.php?title=Critical_illness&action=edithttp://en.wikipedia.org/wiki/Term_life_insurancehttp://en.wikipedia.org/wiki/Premiumhttp://en.wikipedia.org/w/index.php?title=Critical_illness&action=edithttp://en.wikipedia.org/wiki/Term_life_insurancehttp://en.wikipedia.org/wiki/Premium
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    does not accumulate cash value. Term is generally considered "pure" insurance,

    where the premium buys protection in the event of death and nothing else. Term

    insurance premiums are typically low because both the insurer and the policy owner

    agree that the death of the insured is unlikely during the term of coverage.

    Term assurance is a straightforward protection business. A policy holder

    insures his life for a specified term. If he dies before that specified term is up, his

    estate or named beneficiary(ies) receive(s) a payout.

    If he does not die before the term is up, he receives nothing. In the past these policies

    would almost always exclude suicide. However, after a number of court judgments

    against the industry, payouts do occur on death by suicide (presumably except for in

    the unlikely case that it can be shown that the suicide was just to benefit from the

    policy).

    If an insured person commits suicide within the first two policy years, the insurer

    will return the premiums paid. However, a death benefit will usually be paid if the

    suicide occurs after the two year period.

    Permanent:

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    Permanent life insurance is life insurance that remains in force until the

    policy matures (pays out), unless the owner fails to pay the premium when due (the

    policy expires). The policy cannot be cancelled by the insurer for any reason except

    fraud in the application, and that cancellation must occur within a period of time

    defined by law (usually two years).

    Permanent insurance builds a cash value that reduces the amount at risk to the

    insurance company and thus the insurance expense over time. This means that a

    policy with a million dollars face value can be relatively inexpensive to a 70 year oldbecause the actual amount of insurance purchased is much less than one million

    dollars. The owner can access the money in the cash value by withdrawing money,

    borrowing the cash value, or surrendering the policy and receiving the surrender

    value.

    The three basic types of permanent insurance are whole life, universal life, and

    endowment.

    Whole life coverage

    Whole life insurance provides for a level premium, and a cash value table

    included in the policy guaranteed by the company. The primary advantages of whole

    life are guaranteed death benefits; guaranteed cash values, fixed and known annual

    premiums, and mortality and expense charges will not reduce the cash value shown

    in the policy.

    18

    http://en.wikipedia.org/wiki/Permanent_life_insurancehttp://en.wikipedia.org/wiki/Whole_life_insurancehttp://en.wikipedia.org/wiki/Permanent_life_insurancehttp://en.wikipedia.org/wiki/Whole_life_insurance
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    The primary disadvantages of whole life are premium inflexibility, and the internal

    rate of return in the policy may not be competitive with other savings alternatives.

    Riders are available that can allow one to increase the death benefit by paying

    additional premium.

    Universal life coverage

    Universal life insurance (UL) is a relatively new insurance product intended to

    provide permanent insurance coverage with greater flexibility in premium payment

    and the potential for a higher internal rate of return. A universal life policy includes a

    cash account. Premiums increase the cash account. Interest is paid within the policy

    (credited) on the account at a rate specified by the company. This rate has a

    guaranteed minimum but usually is higher than that minimum. Mortality charges and

    administrative costs are charged against (reduce) the cash account.

    Endowments

    Endowments are policies in which the cash value built up inside the policy,

    equals the death benefit (face amount) at a certain age. The age this commences is

    known as the endowment age. Endowments are considerably more expensive (in

    terms of annual premiums) than either whole life or universal life because the

    premium paying period is shortened and the endowment date is earlier.Endowment

    19

    http://en.wikipedia.org/wiki/Universal_life_insurancehttp://en.wikipedia.org/wiki/Endowment_policyhttp://en.wikipedia.org/wiki/Universal_life_insurancehttp://en.wikipedia.org/wiki/Endowment_policy
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    Insurance is paid out whether the insured lives or dies, after a specific period (e.g. 15

    years) or a specific age (e.g. 65).

    II. Life Insurance products:

    Riders are modifications to the insurance policy added at the same time the policy is

    issued. A common rider is accidental death, which used to be commonly referred to

    as "double indemnity", which pays twice the amount of the policy face value if death

    results from accidental causes, as if both a full coverage policy and an accidental

    death policy were in effect on the insured. Another common rider is premium waiver,

    which waives future premiums if the insured becomes disabled.

    Joint life insurance is either a term or permanent policy insuring two or more

    lives with the proceeds payable on the first death.

    Survivorship life or second-to-die life is a whole life policy insuring two

    lives with the proceeds payable on the second (later) death.

    Single premium whole life is a policy with only one premium which is

    payable at the time the policy is issued.

    Modified whole life is a whole life policy that charges smaller premiums for a

    specified period of time after which the premiums increase for the remainder

    of the policy.

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    Group life insurance is term insurance covering a group of people, usually

    employees of a company or members of a union or association. Individual

    proof of insurability is not normally a consideration in the underwriting.

    III. Investment policies:

    With-profits policies

    Policies which allow the policyholder to participate in the profits of the

    insurance company are with-profits policies. With-profits policies are used as a form

    ofcollective investment to achieve capital growth. Other policies offer a guaranteed

    return not dependent on the companies underlying investment performance; these are

    often referred to as without-profitpolicies which may be construed as a misnomer.

    Pensions

    Pensions are a form of life assurance. A pension fund will be built upthroughout a person's working life. When the person retires, the pension will become

    in payment, and at some stage the pensioner will buy an annuity contract, which will

    guarantee a certain pay-out each month until death.

    Annuities

    21

    http://en.wikipedia.org/wiki/With-profits_policyhttp://en.wikipedia.org/wiki/Collective_investmenthttp://en.wikipedia.org/wiki/With-profits_policyhttp://en.wikipedia.org/wiki/Collective_investment
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    An annuity is a contract with an insurance company whereby the purchaser pays an

    initial premium or premiums into a tax-deferred account, which pays out a sum at

    pre-determined intervals. There are two periods:

    The accumulation (when payments are paid into the account)

    The annuitization (when the insurance company pays out)

    IV. Types of Insurance Plans:

    Insurance plans can be distinctly divided into ULIPs and traditional plans.

    Unit Linked Insurance Product (ULIP)

    ULIPs have gained high acceptance due to attractive features they offer. These

    include:

    Flexibility

    1. Flexibility to choose Sum Assured.

    2. Flexibility to choose premium amount.

    3. Option to change level of Premium /Sum Assured even after the planhas started.

    4. Flexibility to change asset allocation by switching between funds.

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    Transparency

    1. Charges in the plan & net amount invested are known to the customer2. Convenience of tracking ones investment performance on a daily basis.

    Liquidity

    1. Option to withdraw money after few years (comfort required in case of

    exigency)

    2. Low minimum tenure.

    3. Partial / Systematic withdrawal allowed

    Fund Options

    1. A choice of funds (ranging from equity, debt, cash or a combination)

    2. Option to choose your fund mix based on desired asset allocation

    Traditional Plans

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    These are the oldest types of plans available. These plans cater to customers

    with a low risk appetite. Some of the common features of traditional plans are:

    Steady Investment

    1. Major chunk of investible funds are in debt instruments

    2. Steady and almost assured returns over the long term

    Features

    1. Death benefit is Sum Assured + guaranteed & vested bonus

    2. Helps in asset creation as they are for a long tenure

    3. Premium to Sum Assured ratios are fixed for each plan and age.

    V. Life Insurers in Private Sector (Sorted) :

    ICICI Prudential Life Insurance

    Bajaj Allianz Life

    HDFC Standard Life

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    SBI Life Insurance

    Life Insurance Corporation Of India

    Aviva Life Insurance

    Reliance Life Insurance Company Limited - Formarly known as AMP

    Sanmar LIC

    ICICI Prudential Life Insurance

    ICICI Prudential Life Insurance is a joint venture between the ICICI Group and

    Prudential plc, of the UK. ICICI started off its operations in 1955 with providing

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    http://en.wikipedia.org/wiki/Reliance_Life_Insurance_Company_Limitedhttp://en.wikipedia.org/wiki/Reliance_Life_Insurance_Company_Limited
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    finance for industrial development, and since then it has diversified into housing

    finance, consumer finance, mutual funds to being a Virtual Universal Bank and its

    latest venture Life Insurance.

    Foreign Partner:

    Established in 1848, Prudential plc. of U.K. has grown to be the largest life insurance

    and mutual fund company in U.K. Prudential plc. has had its presence in Asia for the

    past 75 years catering to over 1 million customers across 11 Asian countries.

    Life Insurance Corporation of India (LIC)

    The Life Insurance Corporation (LIC) was established about 44 years ago with a

    view to provide an insurance cover against various risks in life. A monolith then, the

    corporation, enjoyed a monopoly status and became synonymous with life insurance.

    Its main asset is its staff strength of 1.24 lakh employees and 2,048 branches and

    over six lakh agency force.

    LIC has hundred divisional offices and has established extensive training facilities at

    all levels. At the apex, is the Management Development Institute, seven Zonal

    Training Centres and 35 Sales Training Centres.

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    At the industry level, along with the Government and the GIC, it has helped establish

    the National Insurance Academy. It presently transacts individual life insurance

    businesses, group insurance businesses, social security schemes and pensions, grants

    housing loans through its subsidiary; and markets savings and investment products

    through its mutual fund. It pays off about Rs 6,000 crore annually to 5.6 million

    policyholders.

    AVIVA LIFE INSURANCE:

    Aviva is UKs largest and the worlds fifth largest insurance Group. It is one of the

    leading providers of life and pensions products to Europe and has substantial

    businesses elsewhere around the world. With a history dating back to 1696, Aviva

    has a 35 million-customer base worldwide. It has more than 364 billion of assets

    under management.

    For three consecutive years in 2003 2004 and 2005, Aviva has had relatively high

    scores on the parameters of Credibility, Respect, Fairness, Pride and Camaraderie in

    the survey administered by Grow Talent Company Ltd. along with Great Places to

    Work Institute, Inc. and Business World magazine.

    HDFC Standard Life Insurance

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    HDFC Standard Life Insurance Co. Ltd. is a joint venture between HDFC Ltd.,

    Indias largest housing finance institution and Standard Life Assurance Company,

    Europes largest mutual life company. Incorporated on 14th August 2000, it was the

    first life company to be granted a certificate of registration by the IRDA on the 23rd

    of October 2000.

    Foreign Partner: Standard Life, UK

    Standard Life, UK, founded in 1825, has been at the forefront of the UK insuranceindustry for 180 years by combining sound financial judgement with integrity and

    reliability. The company is rated as very strong by Standard & Poors (AA) and

    Excellent by Moodys (Aa2).

    HDFC Standard Life Insurance is one of the leading private life insurance

    companies. The company generated premium from new business of Rs. 486 Cr in

    2004-05, registering a year-on-year growth of over 132%.

    The total premium income (including renewal premium) grew by 130% to touch a

    figure of Rs. 687 Crores. The company also achieved a major milestone during the

    financial year by crossing a Sum Assured figure of Rs. 30,000 Cr. The company also

    declared its fifth bonus for participating policyholders.

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    Comparative Analysis of Unit Linked Endowment Plans

    Table 1

    S.NO FEATURES AVIVA LIFEINSURANCE

    CO. LTD

    HDFCSTD. LIFE

    INSURANCE

    CO

    RELIANCE LIFEINSURANCE CO LTD

    1 Name of the

    Product

    Save Guard Unit Linked

    Endowment

    Plan

    Reliance Market Return

    Plan

    2 SpecialFeature

    InvestmentOpportunity and

    Life risk cover

    without Medical

    Examination

    Unit Linked

    Plan with theplan benefits

    option like:-Life

    Option- Death

    benefit, Extra

    Life Option -

    Death Benefit+

    ADB,Life &

    Health Option

    -Death benefit

    +C.I Benefits,

    Extra Life &

    Health Option

    DB+CIB+ADB

    Unit linked plan withMax Maturity age at 80

    yrs.

    3 Minimum &

    Maximum

    Age at entry 18 yrs & 50 Yrs( Age last

    birthday)

    18 yrs - Max age

    at entry - 65 Yrs

    for Life Option.55 Yrs for other

    three options

    namely Extra

    Life Option,Life

    30 days to 65 yrs

    29

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    & Health Option

    and Extra Life &

    Health Option

    4 Minimum &

    Maximum

    Term

    10, 15, 20, 25 or

    30 yrs

    10 Yrs & 30

    Yrs

    5 yrs - 40 yrs

    5 Maximum

    Age at

    maturity

    70 yrs

    75 Yrs for Life

    Option. 70 Yrs

    for Extra LifeOption. 65 Yrs

    for the other two

    options.

    80 yrs

    6 Minimum &

    Maximum

    Premium

    Minimum AP is

    Rs.12000/-

    Maximum

    Rs.3,60,000/-

    ( Annual Premium

    is multiple of

    Rs.6000/-)

    Rs.10000/-. PA

    Min AP Rs.10000, Hly

    -Rs 5000, Qly -Rs

    2500, Mly- Rs 1000, S.P

    -Rs. 25000.

    7 Top up

    Premium

    Allowed.

    Mimimum Top Up

    Amount is Rs.

    3000/-

    Allowed Minimum Top

    up premium is Rs 2500.

    Top up premiums paid

    over & above 25% of

    RP will lead to increase

    in SA to the extent of

    125% of excess top uppremium

    30

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    8 Minimum &

    Maximum

    S.A

    0.5 x Policy Term

    x Annual

    Premium.

    Max S.A is 18 lacs

    Minimum SA=

    Term of Policy /

    2 x A.P. Max

    SA = 40 x A.P

    5* A.P for term of 5 yrs

    or Term/2 *A.P

    whichever is higher. For

    SP -125% of SP.

    Maximum -No Limit(Rs 5 lacs for age upto

    12 yrs)

    9

    Premium

    Payment

    options

    Yly, Hly , Qly or

    Mly

    ( For Mly only

    Direct Debit or

    ECS only)

    Yly, Hly, Qly or

    Mly

    ( Mly allowed

    by Standing

    Instructions or

    by ECS only)

    Yly Hly Qly or mly or

    SP

    # Death

    Benefit

    In case of Death

    the S.A minus

    partial

    withdrawals made

    within last 2yrs

    prior to death. If

    death occurs after

    60 yrs the S.A willbe reduced with

    all the partial

    withdrawals made

    after age 58 till

    death.Incase of

    death during the

    1st yr.Higher of

    110% of A.P. or

    Fund Value. From

    2nd onwards,Higher of SA or

    fund value will be

    paid. The value of

    top premiums if

    In case of Death

    during the

    Policy Term,

    Greater of the

    S.A ( Minus any

    withdrawalsmade during the

    2 yrs preceeding

    the intimation of

    death) and the

    Total Fund

    Value to the

    beneficiary. The

    Benefits under

    ADB if due will

    also be paid ifthe same was

    opted for by the

    LA

    In case unfortunate loss

    of life , the beneficiary

    will receive SA or unit

    A/c value whichever ishigher

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    any, will also be

    allowed

    # Maturity

    Benefit

    Fund Value of

    Regular Premium

    & Top up

    Premiums. The

    Customer can also

    opt to receive part

    of Maturity value

    or Whole of

    Maturity Value inInstalments

    Fund Value of

    the Unit Balance

    will be paid. The

    customer can

    also opt to

    receive the

    maturity value

    as per the

    settlementoptions over a

    period of 5yrs

    Fund value of unit A/c

    will be paid settlemtnt

    options available to take

    maturity value in

    instalments

    32

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    Comparative Analysis of Unit Linked Endowment Plans (Contd.)

    Table 2

    S.NO FEATURES SBI LIFE

    INSURANCE

    CO

    BAJAJ

    LIFE

    INSURANCE

    CO

    ICICI PRUDENTIAL

    LIFE INSURANCE CO

    LTD

    1 Name of the

    Product

    Unit Plus II

    Regular

    New Unit Gain

    Plus

    Life Time Super

    2 SpecialFeature

    A Regular

    Investment Unit

    Linked Productwith Life Cover.

    Guaranteed

    addition of Free

    Allocation of

    A regular

    Investment-

    An Investment plan for

    long term. Additional

    allocation of units at

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    Units as a % of

    FYr Annual

    Premium allowed.

    Can be taken as

    Whole Life Policyalso ie - till one

    reaches 99 Yrs

    Unit Linked

    Product; with

    Life cover

    option

    regular intervals (every

    4th yr) is a special feature

    3 Minimum &

    Maximum

    Age at entry 0 yr to 65 yrs

    0 yr to 60 yrs.

    ( Risk

    commences at

    Age 7 )

    Minimum age at

    entry for

    AdditionalBenefits is 18

    yrs. Max Age at

    entry for

    additional

    benefits -50yrs

    0 yrs - 65 yrs

    4 Minimum &

    Maximum

    Term

    5yrs- 40 yrs. Min

    Term for Minor

    life is 18 minus

    age at entry or

    5yrs

    10yrs Max 70

    yrs

    10 yrs - 75 yrs

    5 Maximum

    Age at

    maturity

    80 yrs

    70 yrs. All

    Additional

    Benefits

    available up to65 Yrs.

    75 yrs

    34

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    6 Minimum &

    Maximum

    Premium

    Minimum AP is

    Rs. 24000 and

    further multiples

    of Rs. 100/-

    Min Rs 15000/-

    A.P, Rs 7500

    for Hly, Rs

    3750 for Qly &

    Rs.1500 forMly.(For Mly,

    SDS or ECS

    only allowed )

    Minimum Premium is Rs

    18000

    7 Top up

    Premium

    Allowed sub to

    minimum Rs

    10000

    Allowed.

    Minimum

    Topup premium

    Rs 5000.

    Not available Under this

    Policy

    8 Minimum &

    Maximum

    S.A

    For term 5 to 10yrs 5 * A.P. For

    term II yrs &

    above

    Term/2*AP. Max

    SA is AP

    multiplied by a

    factor depending

    upon the age at

    entry .For age 0 to4 yrs -50 times of

    A.P; 41 to 50 yrs-

    40 times A.p, 51

    to 60 yrs 25 times

    A.P and 61 to 65

    yrs 20 times A.P.

    Minimum SA is5 times A.P or

    Term/2 * A.P

    which ever is

    higher. Max SA

    is 'Y' times the

    AP where Y is a

    factor as per the

    table which

    varies form 15

    to 125.

    Term / 2 * A.P sub toMinimum of Rs 100000

    9

    Premium

    Paymentoptions

    Yly Hly Qly or

    Mly

    Yly Hly Qly or

    Mly

    Yly, Hly, Mly

    35

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    # Death

    Benefit

    Higher of Fund

    alue or S.A, less

    withdrawals made

    during last 12

    calender months.If death takes

    place before 7yrs,

    the Fund Value

    will be paid.

    On death before

    age 7, the NAV

    of units inL.A's

    A/c will be

    paid. If deathtakes place after

    7yrs before 60

    Yrs, Higher of

    SA or NAV of

    units will be

    paid sub to

    deduction of

    partial

    withdrawals

    made in the last24 months. If

    death takes

    place after 60

    Yrs, Higher of

    SA or NAV of

    units less all

    withdrawals

    made within

    2yrs before 60and all

    withdrawals

    made

    subsequent to

    60 Yrs will be

    paid.

    The beneficiary would

    receive Higher of S.A

    ( Net ofpermissible

    withdrawals) or the Fund

    Value.Incase L.A isbelow 7yrs of Age; incase

    of death only the Fund

    Value would be payable.

    Upto Age 60yrs, SA

    payable on death is

    reduced to the extent of

    partial withdrawals made

    within the proceding 2

    yrs. After 60 yrs SA is

    reduced by all partialwithdrawals made from

    58 yrs.

    # Maturity

    Benefit

    Fund value as on

    date is paid in full

    Fund value as

    on the date of

    Maturity.

    Settlement

    On Maturity the Fund

    Value of the units at thetime of maturity is

    payable. The customer

    can also opt to receive the

    Maturity value in

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    options

    available to take

    Maturity Value

    in instalments

    Instalments as per

    settlement options.

    Comparative Analysis of Unit Linked Pension Plans

    Table 3

    S.NO FEATURES ICICI

    PRUDENTIAL

    LIFEINSURANCE

    CO

    AVIVA LIFE

    INSURANCE

    CO LTD

    HDFC LIFE

    INSURANCE CO LTD

    37

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    1 Name of the

    Product

    Life Time Super

    Pension

    Pension Plus Unit Linked Pension

    2 Special

    Feature

    Good Investment

    Opportunity and toprovide Post

    Retirement

    Income with Life

    Insurance Cover

    Option. There are

    2 phases.

    Accumulation

    Phase & Annuity

    Phase

    Investment

    opportunity andto provide for

    pension as

    Retirement

    Income. No Life

    Cover

    Investment Opportunity

    and to provide forRetirement Income. No

    Life Cover

    3 Minimum &

    Maximum

    Age at entry

    18 yrs- 65 yrs 18 yrs- 65 yrs

    18 yrs. Max 65 yrs for

    Regular Premium. 70

    Yrs for S.P

    4 Minimum &

    Maximum

    Term

    10 Yrs- 57 Yrs

    Minimum 5 yrs

    Max upto

    vesting Age 70

    10 Yrs for Regular

    Premium. 5 yrs for S.P.

    Max term 40 Yrs

    5 Maximum

    Cover

    ceasing Age

    75 yrs

    Not Applicable

    since there is no

    life cover.

    Not Applicable since

    there is no life cover.

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    6 Min & Max

    Vesting Age

    Min & Max

    Vesting Age 40Yrs- 70 Yrs 50 Yrs- 75 Yrs

    7 Premium

    Payment

    Frequency

    Yly, Hly, Mly Yly, /Hly, Qly,

    Mly, ( For Mly

    only Direct

    Debit or ECS

    only). S.P. is

    also allowed

    Yly, /Hly, Qly, Mly,

    ( For Mly only Direct

    Debit or ECS only). S.P.

    is also allowed

    8

    Minimum

    Premium

    Rs.10000 Yly, Rs.

    5000Hly, Rs 834

    Mly

    Rs 6000 Yly.

    For SP it is Rs

    One Lac

    Rs 10000 P.A for

    Regular Premium. Rs

    25000 for S.P

    9

    Top Up

    Premiums

    Not Available in

    this plan

    Top up

    Premium

    Allowed sub to

    Minimum Rs

    10000/-

    Allowed. Minimum Top

    up is Rs 5000

    #

    Min & Max

    Sum Assured

    Minimum Rs 1

    lac. Max= AP *

    Term of Policy.

    The customer can

    opt for Zero S.A

    and make it a Pure

    Investment Plan

    Not Available.

    No Life Cover

    Not Available. No Life

    Cover

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    #

    Maturity

    Benefit

    ( Benefit onVesting )

    The Annitant has

    the option to take

    1/3rd of the corpus

    fund tax-free in

    lumpsum. Thebalance will be

    utilised for

    purchase of

    Annuituy. The

    Annuity can be

    paid Mly, Qly,

    Hly, or Yly asper

    choice of

    Annuitant.

    The Annitant

    has the option to

    take 1/3rd of the

    corpus fund

    tax-free inlumpsum. The

    balance will be

    utilised for

    purchase of

    Annuituy. The

    Annuity can be

    paid Mly, Qly,

    Hly, or Yly

    asper choice of

    Annuitant.

    The Annitant has the

    option to take 1/3rd of

    the corpus fund tax-

    free in lumpsum. The

    balance will be utilisedfor purchase of

    Annuituy. The Annuity

    can be paid Mly, Qly,

    Hly, or Yly asper choice

    of Annuitant.

    #

    Death

    Benefit

    The spouse has

    the option to

    receive higher of

    SA or Fund

    Value in

    Lumpsum or opt

    for Annuity from

    the Co..Howeverif the Spouse is

    not the Nominee,

    the benefits will be

    paid in lumpsum

    to the Nominee

    If death occurs

    during the 1st

    Pol Yr 90% of

    Fund Value is

    paid . If death

    occurs after 1st

    Yr 100 % of

    Fund Value &Final Addl.

    Bonus if any is

    also is paid.

    Fund Value of Units will

    be paid to the

    Beneficiary.

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    Comparative Analysis of Unit Linked Pension Plans (Contd.)

    Table 4

    S.NO FEATURES LIFE

    INSURANCE

    CORPORATION

    OF INDIA

    BAJAJ

    ALLIANZ

    LIFE

    INSURANCE

    CO LTD

    RELIANCE LIFE

    INSURANCE CO

    1 Name of the

    Product

    Market Plus New UnitGain

    Easy Pension

    Plus

    Reliance Golden Years

    Plan

    2 Special

    Feature

    Unit Linked

    Pension Plan.

    With & Without

    Life Cover

    available.

    Provides Pension

    on Retirement

    Regular

    Premium

    Investment Plan.

    Provides

    pension on

    retirement. No

    Life Cover

    Regular Premium

    Investment Plan.

    Provides Pension on

    retirement. Option to

    add Term Life

    Insurance

    3 Minimum &

    Maximum

    Age at entry

    18 Yrs completed

    & Max 70 yrs Age

    Nearer Birthday.

    For Life Cover

    option. Max Age

    at entry-65 yrs

    18 yrs- 65 yrs 18 yrs- 65 yrs

    4 Minimum &

    Maximum

    Term

    Minimum Term 5

    yrs. Max upto

    vesting age 75 Yrs.

    5yrs- 40 yrs 5 Yrs- 52 yrs

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    5 Maximum

    Cover

    ceasing Age

    75 yrs

    Not Applicable

    since there is no

    life cover.

    70 yrs

    6 Min & Max

    Vesting Age

    40 Yrs- 75 Yrs 45 Yrs- 70 Yrs 45 yrs - 70 yrs

    7 Premium

    Payment

    Frequency

    Yly, /Hly, Qly,

    Mly, or S.P.

    Yly, /Hly, Qly,

    Mly, ( For Mly

    only Direct

    Debit or ECS

    only)

    Yly, Hly, Qly or Mly or

    SP ( Lumpsum

    Premium)

    8

    Minimum

    Premium

    Rs 5000 P.A for

    Regular Premium..

    For S.P. it is Rs

    10000

    Rs 10000 for

    Yly, Rs 5000 for

    Hly, Rs 2500 for

    Qly, Rs 1000 for

    Mly

    Yly, Rs 10000, Hly Rs

    5000, Qly Rs.2500, Mly

    Rs 1000 /-( for Sal

    deduction scheme) Rs.

    2500 for ( standinginstructions / Cr card.)

    for SP (lumpsum) Min

    Rs.10000/-

    9

    Top Up

    Premiums

    Allowed.

    Minimum Top up

    is Rs 1000

    Allowed.

    Minimum Top

    up is Rs 5000

    Allowed. Min Top up

    amount is Rs 2500/-

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    #

    Min & MaxSum Assured

    Minimum SA for

    Regular Premium

    Rs 50000. For S.P

    it is Rs 25000.

    Max 20 *AP forRegular Prem. For

    SP, it is equal to

    S.P.

    Not Available.

    No Life Cover

    Min Rs 1. lac. .Max No

    limit

    #

    Maturity

    Benefit

    ( Benefit on

    Vesting )

    The Annitant has

    the option to take

    1/3rd of the corpus

    fund tax-free in

    lumpsum. The

    balance will beutilised for

    purchase of

    Annuituy. The

    Annuity can be

    paid Mly, Qly,

    Hly, or Yly asper

    choice of

    Annuitant.

    The Annitant

    has the option to

    take 1/3rd of the

    corpus fund

    tax-free in

    lumpsum. Thebalance will be

    utilised for

    purchase of

    Annuituy. The

    Annuity can be

    paid Mly, Qly,

    Hly, or Yly

    asper choice of

    Annuitant.

    The Annuitant has the

    option to take 1/3rd of

    the Corpus Fund (Full

    Account Value) as

    commuted value. The

    balance would beutilised for purchase of

    Annuity. The annuity

    can be paid as per the

    option of the Annuitant.

    #

    Death

    Benefit

    If Life cover is

    opted for SA +

    Fund Value of

    Units payable

    either in

    lumpsum or as

    pension. If Life

    Cover is not opted

    for, then the FundValue of Units

    either in lumpsum

    or as pension is

    payable

    Incase of

    Unfortunate of

    death, the Fund

    Value of Units

    will be paid to

    the Beneficiary.

    The Beneficiary

    (spouse) will

    have option topurchase

    Annuity.

    In case of unfortunate

    death during the

    accumulation period, the

    Beneficiary can choose

    to take value of Unit A/c

    in lumpsum or purchase

    an Annuity for entire

    lumpsum or for a

    portion thereof.

    43

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    3 Minimum &

    Maximum

    Age at entry

    For Child Between

    0-15 yrs. For

    Parent 20 yrs to 60

    yrs

    For Child 0 Yrs

    to 17 yrs. For

    Parent 21 yrs to

    55 yrs

    18 yrs -max 65 yrs for

    Life option. 18 - 55 yrs

    for Life & Health

    Option

    4 Minimum &

    Maximum

    Term

    10 yrs--25 yrs 8yrs to 21 yrs. If

    the child's age is

    0 - 13 Yrs, then

    the term is 21

    minus Age. If

    the child's age is

    14 - 17 Yrs then

    the term is 25minus Age.

    10 yrs -- 25 yrs

    5

    Max Age at

    Maturity

    75 ys for Parent

    Min-18yrs and

    Max 25 yrs for

    child

    65 yrs 75 Yrs for Life Option.

    65 Yrs for Life & Health

    Option.

    6 Annual

    Premium

    Minimum Rs.

    10000/-

    Minimum Rs

    6000

    Minimum Rs. 10000/-

    7

    Minimum

    and Max

    Sum Assured

    Term/2 x A.P.

    Min Rs.1 lac

    Min Rs 36000.

    Max One Crore.

    For each policy

    term there is

    Low and HighSA to choose

    ranging from 6

    to 21 times of

    A.P.

    Min 5 x A.P. Max 40 x

    A.P.

    45

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    8

    Premium

    Payment

    Frequency

    Yly, Hly, Qly, or

    Mly. For Mly

    only Direct Debit

    or ECS allowed.

    Yly, Hly, Qly or

    Mly. For Mly,

    only Direct

    Debit or ECS

    allowed.

    Yly, Hly, Qly, or Mly

    9

    Riders

    1BR, ADBR &

    WOPR sub to

    charges

    No Rider

    Benefit

    available under

    the scheme

    As per the benecit type

    chosen

    # Top UpPremiums Not available

    Top ups

    allowed.

    Minimum Rs

    1500/- The Total

    Top up premium

    should not

    exceed 25 % of

    the total RegularPremium paid

    till date. Units

    purchased from

    Top up Premium

    would also be

    allocated to the

    respective funds

    selected for

    regular

    premium.

    Allowed. Minimum Topup is Rs.5000/-

    46

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    # Death

    Benefit

    In the event of

    unfortunate Death

    of Parent, during

    the term of Policy.

    (a) SA is paidimmediately (b)

    Future payment of

    premiums waived

    till the maturity of

    policy (c) The

    Policy Benefits

    continue for the

    child as planned

    In the event of

    death during the

    term, the SA

    plus fund value

    of RegularPremiums

    payable. The

    value of Top up

    premiums if any

    would also be

    paid

    SA is paid to the

    Beneficiary child. Policy

    will continue and the Co

    will, pay future

    premiums, until thechosen period. Any C.I

    cover, terminates

    immediately. Child is

    the Beneficiary. If the

    child is minor, the

    amount will be paid to

    the appointee

    # Maturity

    Benefit

    The Fund Value of

    units on the date of

    maturity.

    Alternatively

    settlement options

    to receive the

    amount in

    instalmentsavailable.

    Fund value( Regular

    Premiums ) in

    Lumpsum will

    be paid and

    terminate the

    policy or opt for

    receiving the

    value in full or

    part of the samein instalments as

    per settlement

    options.

    Fund value ( Regular

    Premiums ) in Lumpsum

    will be paid and

    terminate the policy or

    opt for receiving the

    value in full or part of

    the same in instalmentsas per settlement

    options.

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    ANALYSIS

    The analysis of private life insurance schemes has been done on the basis

    of a survey done over 50 persons. Their responses serve as a base for the

    analysis. Following are the results of the survey:

    POLICIES No. of persons

    ICICI Prudential Life Insurance ---- 5

    Bajaj Allianz Life ---- 2

    HDFC Standard Life ---- 4

    SBI Life Insurance ---- 4

    48

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    Life Insurance Corporation Of India ---- 25

    Aviva Life Insurance ---- 3

    Reliance Life Insurance Company Limited ---- 7

    INVESTOR PERCEPTION TOWARDS INSURANCE SCHEMES

    0

    510

    15

    20

    25

    30

    ICICI

    Prudential

    Life

    Insurance

    Bajaj Allianz

    Life

    HDFC

    Standard Life

    SBI Life

    Insurance

    Life

    Insurance

    Corporation

    Of India

    Aviva Life

    Insurance

    Reliance Life

    Insurance

    Company

    Limited

    SCHEMES

    P

    ERCENTAG

    Figure 2

    49

    http://en.wikipedia.org/wiki/Reliance_Life_Insurance_Company_Limitedhttp://en.wikipedia.org/wiki/Reliance_Life_Insurance_Company_Limited
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    ICICI Prudential Life Insurance

    Bajaj Allianz Life

    HDFC Standard Life

    SBI Life Insurance

    Life Insurance Corporation Of India

    Aviva Life Insurance

    Reliance Lif e Insurance Company

    Limited

    Figure 3

    CONCLUSIONS

    From all the analysis done, the result comes out to be in favor of Life Insurance

    Corporation of India. People are having a mindset for L.I.C. Before 2000 LIC was

    only the single player in the market. As people are still having a mind set for LIC,

    This fact has been proved from the survey done. The returns that come from the life

    insurance schemes are much better than that from private life insurance schemes. The

    rebate in each of the private life insurance schemes is also much more as compared

    to it.

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    APPENDICES

    QUESTIONNAIRE

    1. Do you have any insurance policy?

    Yes No

    2. Who is your insurer or who would you like to be your insurer?

    LIC Both

    Private insurance co. None

    If private co. (please specify):______________________________

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    3. Who is your agent/advisor if insured?

    Professional

    Friend/Relative

    Others

    4. Are you satisfied with the services of your insurance co. (if insured)?

    Satisfied Neutral Dissatisfied

    5. Are you in favor of privatization of insurance companies in India?

    Yes No

    6. How would you rate private insurance companies in comparison to LIC?

    Excellent Good Fair Poor

    7. What was or will be the purpose of you behind taking an insurance policy?

    Economic security Pension benefits

    Investment Tax saving

    8. Please tick the policies to which you are familiar?

    Term assurance plans Endowment policiesMoney back policies Pension schemes

    ULIP Children policies

    9. How much of your income would you like to invest in insurance annually?

    52

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    Rs. 1000-5000 Rs.6000-10000

    Rs. 1100-20000 Rs. 20000 & above

    10.Are you aware with IRDA & its role in insurance sector?

    Yes No

    11. Are you aware of new health insurance policies?

    Yes No

    12. Given a choice you would prefer to invest in: (only tick your first preference)Bank (fixed deposits) Stock

    Post office Mutual funds

    NSC Insurance

    53

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    REFERENCES

    www.tata-aig.com

    www.hdfcinsurance.com

    www.karvy.com

    www.sbilife.co.in

    www.iciciprulife.com

    www.licindia.com

    www.avivaindia.com

    www.bimaonline.com

    KARVY Finapolis Magazine

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