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Transformation is a wholesale change to the foundational components of
a business: from its operating model to its infrastructure. What it sells, to
whom and how it goes to market. A transformation program touches every
function of a business; from purchasing, finance human resource, through
to operations and technology, sales and marketing.Howard King, Rufus Leonard. 2013
Digital transformation — the use of technology to radically improve
performance or reach of enterprises. Leading Digital, 2014
There are three key drivers of transformation: changing consumer demand, changing
technology and changing competition. Howard King, Rufus Leonard. 2013
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