24
NIKKEI xTECH (Cross-Tech) Overview of Advertising Menu As of June 29, 2020 * The web pages/site logo shown in the document may be subject to change.

NIKKEI xTECH (Cross-Tech) Overview of Advertising …*Deadline of Large Gate Banner is 12 working days before starting date. *Nikkei xTECH reserves a right of rejection and modification

  • Upload
    others

  • View
    2

  • Download
    0

Embed Size (px)

Citation preview

Page 1: NIKKEI xTECH (Cross-Tech) Overview of Advertising …*Deadline of Large Gate Banner is 12 working days before starting date. *Nikkei xTECH reserves a right of rejection and modification

NIKKEI xTECH (Cross-Tech)Overview of Advertising Menu

As of June 29, 2020

* The web pages/site logo shown in the document may be subject to change.

Page 2: NIKKEI xTECH (Cross-Tech) Overview of Advertising …*Deadline of Large Gate Banner is 12 working days before starting date. *Nikkei xTECH reserves a right of rejection and modification

2

What’s NIKKEI xTECH

Nikkei xTECH is a technical digital media for all engineers and business leaders involved invarious industries such as IT, Electronics, Manufacturing, Cars, construction / civil engineering.In addition to cutting-edge technology trends such as AI and IoT, Nikkei xTECH makes detailreports and analyzes how these new technologies can evolve and grow new businesses suchas autonomous driving, fintech, digital health, energy and digital manufacturing.

The fusion of various technologies will progress further and transform people, life, industry and the global environment.

Technology × Business Broader × Deeper

Combined (cross) content is broader

Cross Content(Technology × Industry, Technology × Technology, Technology × Business)

Car × AI IoT × Factories Drones × Civil engineeringNew Materials × Construction Robot × Health ICT × FarmingAI × Social Infrastructure IT × Sports IoT × Housing

Specialized ContentElectronics

IT

Cars

Manufacturing

Civil engineering

Construction/H

ousing

Healthcare

Energy

Specializedcontent is

deeper

Page 3: NIKKEI xTECH (Cross-Tech) Overview of Advertising …*Deadline of Large Gate Banner is 12 working days before starting date. *Nikkei xTECH reserves a right of rejection and modification

3

Category/Genre Overview

Category Genre

IT

IT Management

IT System

IT Security

Network

Software Development

Mobile

PC

IT Career Development

Digital health

Electronics

Electronics products/Technology

Analog

Electronic Device/Electronic Design

Power Electronics(Sponsorship only)5G/Communication(Sponsorship only)

IoT Technology

Energy

Mega Solar Power (No ad available)

Category Genre

Cars

Car Technology/Trend

In-Vehicle Parts

New Car Report

Design Innovation/ Production Innovation

Robot

Manufacturing Skill Development/Management

ConstructionConstruction

Housing

Civil engineering Civil engineering

Page 4: NIKKEI xTECH (Cross-Tech) Overview of Advertising …*Deadline of Large Gate Banner is 12 working days before starting date. *Nikkei xTECH reserves a right of rejection and modification

4

Target usersYou can widely reach key persons at all kinds of technical fields

Number of registered user: 2.2m / Paid user: 28k

Manager ratio

Chief or over60.4%

SectionManagement/Management

planning

22.9%Information

system18.6%

R&D/Design

28.4%

Stance for IT

Area

User67.1%

Kanto64.1%

Chubu10.9%

Kansai13.2%

Kyusyu4.0%

# of employeeLess than 10031.5%100~99924.3%

1000 or over44.2%

IT

27.1%

Manufacturing

32.7%

Construction/Real estate

7.6%

Industry

Informationprocessing,

Communication, Software,

SI, Consultant, etc.

Electronics equipment,

Manufacturing equipment, Cars, etc.

General contractor,

Subcontractor, Architecture, Consulting, Builder, etc.

Management14.5%

Engineer37.9%

Professional33.0%

Job type

Page 5: NIKKEI xTECH (Cross-Tech) Overview of Advertising …*Deadline of Large Gate Banner is 12 working days before starting date. *Nikkei xTECH reserves a right of rejection and modification

5

Top Page: Advertisement Menu (1)

Top Large Gate Banner(Video box available)

Video(1)1,000pix

1,900pix

New!

Menu Item Sales Unit Estimated Imp. Price (JPY)

Top Large Gate Banner (With video)

Duration(1 week) 40,000 imp.

850,000

Top Large Gate Banner (Without video) 700,000

*With frequency control

*Deadline of Top Large Gate Banner is 12 working days before starting date. *Nikkei xTECH reserves a right of rejection and modification to banner advertisement.*Duration of above banner/text ad starts on Tuesdays.*Price, # of display frames, location, and design may change without prior notice.*Display frequency/# of deliveries are estimates, not guarantees. *Prices displayed are gross prices (without tax in Japan).

Editorial fieldVideo(2)

*Screenshot is an example.

Huge advertisement in 1,900×1,000pix (excluding editorial field) with 300×250pix

High viewability Video space is available 100% Share of voice

Video moves to (2) from (1) as site scrolling down.

300×250pix

Page 6: NIKKEI xTECH (Cross-Tech) Overview of Advertising …*Deadline of Large Gate Banner is 12 working days before starting date. *Nikkei xTECH reserves a right of rejection and modification

6

Top Page: Advertisement Menu (2)

*Screenshot is an example.

*Duration of above banner/text ad starts on Tuesdays.*Price, # of display frames, location, and design may change without prior notice.*Display frequency/# of deliveries are estimates, not guarantees. *Prices displayed are gross prices (without tax in Japan).

Menu Item Sales Unit Estimated Imp. Price (JPY)

Top Leaderboard

Double Leaderboard

Billboard

Duration(1 week) 120,000imp.

800,000

1,000,000 Double Leaderboard

1,500,000 Billboard

②Top Rectangle

Double Rectangle (Half page)Duration(1 week) 120,000imp.

800,000

1,000,000 Double Rectangle (Half page)

③2nd Top Rectangle

Double Rectangle (Half page)Duration(1 week) 120,000imp.

400,000

500,000 Double Rectangle (Half page)

④ Top Side Banner Duration(1 week) 120,000imp. 300,000

⑤ Top Text Ad Duration(1 week) 120,000imp. 300,000

Page 7: NIKKEI xTECH (Cross-Tech) Overview of Advertising …*Deadline of Large Gate Banner is 12 working days before starting date. *Nikkei xTECH reserves a right of rejection and modification

7

Top Page: Advertisement Menu (3)

120 x600pix

1,124 x 80pix

120 x600pix

300×250pix

Top Entrance Ad (Wallpaper)

Menu Item Sales Unit Estimated Imp. Price (JPY)

Top Entrance Ad (Wallpaper) Duration(1 week) 120,000 imp. 2,000,000

*Screenshot is an example.

*Deadline of Entrance ad(Wallpaper) is 12 working days before starting date. *Nikkei xTECH reserves a right of rejection and modification to banner advertisement.*Duration of above banner/text ad starts on Tuesdays.*Price, # of display frames, location, and design may change without prior notice.*Display frequency/# of deliveries are estimates, not guarantees. *Prices displayed are gross prices (without tax in Japan).

Page 8: NIKKEI xTECH (Cross-Tech) Overview of Advertising …*Deadline of Large Gate Banner is 12 working days before starting date. *Nikkei xTECH reserves a right of rejection and modification

8

Top Page: Advertisement Menu (4)

Top Pushdown

Menu Item Sales Unit Estimated Imp. Price (JPY)

Top Pushdown Duration(1 week) 55,000 imp. 1,500,000

970 x 400(250)pix

970 x 90pix

*Screenshot is an example. *Screenshot is an example.

*With frequency control*Duration of above banner/text ad starts on Tuesdays.*Price, # of display frames, location, and design may change without prior notice.*Display frequency/# of deliveries are estimates, not guarantees. *Prices displayed are gross prices (without tax in Japan).

×Close

Closes automatically after expand ad ends, or if

user clicks Close.

Page 9: NIKKEI xTECH (Cross-Tech) Overview of Advertising …*Deadline of Large Gate Banner is 12 working days before starting date. *Nikkei xTECH reserves a right of rejection and modification

9

Top Page: Advertisement Menu (5)

Top Page Ownership

*Screenshot is an example.

Highest attractive advertisement sharing all top page advertisements.

Discount package priceBasic price:JPY 2,600,000/W ⇒ Package price:JPY 2,400,000/W

Package sample Add the Top Entrance Ad (Wallpaper) to the Basic Package

Basic price JPY 3,800,000/W ⇒ Package price: JPY 3,500,000/W Replace Top Leaderboard to Top Pushdown or Top

Basic price JPY 3,300,000/W ⇒ Package price: JPY 3,000,000/W

Basic Package (Menu Item) Sales Unit Estimated Imp. Price (JPY)

① Top Leaderboard Duration(1 week) 120,000 imp. 800,000

② Top Rectangle Duration(1 week) 120,000 imp. 800,000

③ 2nd Top Rectangle Duration(1 week) 120,000 imp. 400,000

④ Top Side Banner Duration(1 week) 120,000 imp. 300,000

⑤ Top Text Ad Duration(1 week) 120,000 imp. 300,000

*Duration of above banner/text ad starts on Tuesdays.*Price, # of display frames, location, and design may change without prior notice.*Display frequency/# of deliveries are estimates, not guarantees. *Prices displayed are gross prices (without tax in Japan).

Other packages, please contact.

Page 10: NIKKEI xTECH (Cross-Tech) Overview of Advertising …*Deadline of Large Gate Banner is 12 working days before starting date. *Nikkei xTECH reserves a right of rejection and modification

10

Article Page: Advertisement Menu (6)

Large Gate Banner (Video box available)

Video①1,000pix

1,900pix

New!

*Screenshot is an example.

*With frequency control

*Please refer to P.3 or categories/genres available for specification. *Deadline of Large Gate Banner is 12 working days before starting date.*Nikkei xTECH reserves a right of rejection and modification to banner advertisement.*Duration of above banner/text ad starts on Tuesdays.*Price, # of display frames, location, and design may change without

prior notice.*Display frequency/# of deliveries are estimates, not guarantees. *Prices displayed are gross prices (without tax in Japan).

Video②

Menu Item Sales Unit Price (JPY) Remarks

Large Gate Banner(With video) Imp. 18/imp. Category-specific ads: + 0.5/imp.Genre-specific ads (IT only): +1.0/imp.

Large Gate Banner(Without video) Imp. 15/imp.

Video moves to (2) from (1) as site scrolling down.

Editorial field

300×250pix

Huge advertisement in 1,900×1,000pix (excluding editorial field) with 300×250pix

High viewability Video space is available 100% Share of voice

Page 11: NIKKEI xTECH (Cross-Tech) Overview of Advertising …*Deadline of Large Gate Banner is 12 working days before starting date. *Nikkei xTECH reserves a right of rejection and modification

11

Article Page: Advertisement Menu (7)

*Screenshot is an example.

*Please refer to P.3 or categories/genres available for specification. *Duration of above banner/text ad starts on Tuesdays.*Price, # of display frames, location, and design may change without

prior notice.*Display frequency/# of deliveries are estimates, not guarantees. *Prices displayed are gross prices (without tax in Japan).

②-1②-2

Menu Item Sales Unit Price (JPY) Remarks

Leaderboard

Double Leaderboard

Billboard

Imp.2.5/imp.3.5/imp. Double Leaderboard4.5/imp. Billboard

Category-specific ads: + 0.5/imp.Genre-specific ads (IT only): + 1.0/imp.

②-11st Rectangle

+Smartphone Rectangle

Imp. 2.5/imp. Category-specific ads: + 0.5/imp.

②-21st Rectangle

Double Rectangle (Half page)Imp. 3.0/imp.

4.0/imp. Double RectangleCategory-specific ads: + 0.5/imp.

Genre-specific ads (IT only): + 1.0/imp.

③2nd Rectangle

Double Rectangle (Half page)Imp. 1.0/imp.

2.0/imp. Double RectangleCategory-specific ads: + 0.5/imp.

Genre-specific ads (IT only): + 1.0/imp.

④ Genre-Specific Side BannerWithin Category

Duration(1 week) 200,000 Not displayed on Category Top Page

⑤⑥ Category-Specific Text Ad Duration(1 week) 250,000 Not displayed on Category Top Page

②-1SmartphoneRectangle

*1st rectangle (②-1, ②-2) is put on NIKKEI xTECH Active website in same category as NIKKEI xTECH

Page 12: NIKKEI xTECH (Cross-Tech) Overview of Advertising …*Deadline of Large Gate Banner is 12 working days before starting date. *Nikkei xTECH reserves a right of rejection and modification

12

Article Page: Advertisement Menu (8)

120 x600pix

1,124 x 80pix

120 x600pix

300×250pix

Entrance Ad (Wallpaper)

Menu Item Sales Unit Price (JPY)

Entrance Ad (Wallpaper) Imp. 9.5/imp. Category-specific ads: +0.5/imp.Genre-specific ads (IT only): + 1.0/imp.

*Screenshot is an example.

*Please refer to P.3 or categories/genres available for specification. *Deadline of Entrance ad(Wallpaper) is 12 working days before starting date.*Nikkei xTECH reserves a right of rejection and modification to banner advertisement.*Duration of above banner/text ad starts on Tuesdays.*Price, # of display frames, location, and design may change without prior notice.*Display frequency/# of deliveries are estimates, not guarantees. *Prices displayed are gross prices (without tax in Japan).

Page 13: NIKKEI xTECH (Cross-Tech) Overview of Advertising …*Deadline of Large Gate Banner is 12 working days before starting date. *Nikkei xTECH reserves a right of rejection and modification

13

Article Page: Advertisement Menu (9)

Pushdown

Menu Item Sales Unit Price (JPY) Remarks

Pushdown Imp. 7.5/imp. Category-specific ads: +0.5/imp.Genre-specific ads (IT only): + 1.0/imp.

970 x 400(250)pix

970 x 90pix

※画面はイメージです。 *Screenshot is an example.

*With frequency control*Please refer to P.3 or categories/genres available for specification. *Duration of above banner/text ad starts on Tuesdays.*Price, # of display frames, location, and design may change without prior notice. *Display frequency/# of deliveries are estimates, not guarantees. *Prices displayed are gross prices (without tax in Japan).

×Close

Closes automatically

after expand ad ends, or if user

clicks Close.

Page 14: NIKKEI xTECH (Cross-Tech) Overview of Advertising …*Deadline of Large Gate Banner is 12 working days before starting date. *Nikkei xTECH reserves a right of rejection and modification

14

Article Page: Advertisement Menu(10)

In-Read Video

*Screenshot is an example.

16:9 (Max 1,920 x 1,080pix) Menu Item Sales Unit Price (JPY) Remarks

In-Read Video Imp. 8.5/imp. Category-specific ads: +0.5/imp.Not displayed on Category Top Page

*Please refer to P.3 or categories/genres available for specification. *Price, # of display frames, location, and design may change without prior notice. *Display frequency/# of deliveries are estimates, not guarantees. *Prices displayed are gross prices (without tax in Japan).

Page 15: NIKKEI xTECH (Cross-Tech) Overview of Advertising …*Deadline of Large Gate Banner is 12 working days before starting date. *Nikkei xTECH reserves a right of rejection and modification

15

Smartphone: Advertisement Menu (11)

*Please refer to P.3 or categories/genres available for specification. *Price, # of display frames, location, and design may change without prior notice. *Display frequency/# of deliveries are estimates, not guarantees. *Prices displayed are gross prices (without tax in Japan). *④ is put on NIKKEI xTECH Active website in same category as NIKKEI xTECH

Basic Package (Menu Item) Sales Unit Price (JPY) Remarks

① Smartphone header panel Imp. 4.5/imp. With frequency controlCategory-specific ads: +0.5/imp.

② Smartphone Header Video Imp. 6.0/imp. With frequency controlCategory-specific ads: +0.5/imp.

③ Smartphone Rectangle Imp. 3.0/imp. Category-specific ads: +0.5/imp.

④ Smartphone In-Feed Imp. 2.5/imp. Category-specific ads: +0.5/imp.

⑤ Smartphone Text Ad Duration(1 week) 200,000 Estimated imp. 700,000imp./W

①320 x 180pix

②16:9

(Max. 640 x 360pix)

③300 x 250pix

④ ④

⑤Max. 38 characters

Page 16: NIKKEI xTECH (Cross-Tech) Overview of Advertising …*Deadline of Large Gate Banner is 12 working days before starting date. *Nikkei xTECH reserves a right of rejection and modification

16

Email Newsletter Item Summary Delivery Frequency Expected # of Deliveries

Price (JPY)/Content Regulations

NIKKEI xTECH IT Newsletter

Provides interesting articles and a variety of information on ICT-related fields in a timely manner to key persons and businesspersons who deal with ICT in their work/businesses.

Every weekdayHeader ad is available

on Mon. Wed. Fri.448,000

Header: 550,000

Subject:●+2byte-characters x Max. 19Body:2byte-characters/line x Max. 20 × 3-5 linesURL:Change to click count URL

NIKKEI xTECHCars/Electronics

Newsletter

Provides the latest information on the Electronics, Manufacturing, and Automobile genres to engineers/researchers, as well as those in management, corporate planning, and product management. Main contents on Thurs. is upskilling.

Every weekday 290,000

Header: 450,000 Center:¥250,000

Subject:●+2byte-characters x Max. 19Body:2byte-characters/line x Max. 20 × 3-5 linesURL:Change to click count URL

NIKKEI xTECH Construction/Housing,

Civil engineering Newsletter

Provides the latest news and career information on the construction, housing, and civil engineering fields to people who work with and are interested in the construction and civil engineering industry, which is rapidly incorporating advanced technologies.

Every weekday 272,000

Header: 250,000

Subject:●+2byte-characters x Max. 19Body:2byte-characters/line x Max. 20 × 3-5 linesURL:Change to click count URL

NIKKEI xTECH IT Featured Articles

Newsletter

Provides information on the latest content posted in the IT category (mainly in the Enterprise genre), including columns and think pieces, every day. Subscribe to keep yourself updated on the latest articles.

Every weekday 214,000

Header: 250,000 Center:¥200,000

Subject:●+2byte-characters x Max. 19Body:2byte-characters/line x Max. 20 × 3-5 linesURL:Change to click count URL

NIKKEI xTECH Latest IT News Newsletter

Provides an overview of the latest IT-related news. Sent around noon every weekday, so you can get a comprehensive view of the previous day’s domestic news as well as the latest international news.

Every weekday 178,000

Header: 200,000 Center:¥180,000

Subject:●+2byte-characters x Max. 19Body:2byte-characters/line x Max. 20 × 3-5 linesURL:Change to click count URL

NIKKEI xTECH PC/Mobile Newsletter

Provides information on how to work more effectively with work computers/mobile devices, and troubleshooting methods. Provides information that is indispensable to businesspersons, leaders in charge of implementing IT systems/structures in their workplaces, as well as IT leaders in charge of operating small- to medium-scale system.

Every Mon., Wed., Fri. 162,000

Header: 250,000 Center:¥150,000

Subject:●+2byte-characters x Max. 19Body:2byte-characters/line x Max. 20 × 3-5 linesURL:Change to click count URL

*Please make sure to verify the days ads of each news letter are available in advance .*Newsletter names, prices, display frames, location, design, etc. may change without prior notice*No delivery on national holidays in Japan*Prices displayed are gross prices (without tax in Japan).

Email Newsletters: Advertisement Menu (12-1)

Page 17: NIKKEI xTECH (Cross-Tech) Overview of Advertising …*Deadline of Large Gate Banner is 12 working days before starting date. *Nikkei xTECH reserves a right of rejection and modification

17

Other Email Newsletters (12-2)

Email Newsletter Item Summary DeliveryFrequency

Expected # of Deliveries

Price (JPY)/Content Regulations

Nikkei BP Government Technology Mail

News, analyses of advanced cases, columns, commentaries on keywords, and seminar information selected from <ITpro e-Government>. Keeps you up with the latest developments in central and local electronic governments. The core readers are government and municipal officials involved in planning, developing, building, and running e-government services, as well as IT vendor staff in charge of public and government services.

10th & 25thevery month

12,377

Header: 200,000

Subject:●+2byte-characters x Max. 19Body:2byte-characters/line x Max. 20 × 3-5 linesURL:Change to click count URL

Nikkei Electronics NEWS

The latest in development and designing of electronics. The core readers are development engineers and those at managerial levels at major semiconductor user companies and electronics manufacturers. Mon. 205,349

Header: 250,000

Subject:●+2byte-characters x Max. 19Body:2byte-characters/line x Max. 20 × 3-5 linesURL:Change to click count URL

Nikkei Monozukuri NEWS

Writers of the monthly Nikkei Monozukuri magazine introduce the latest trends in designing and manufacturing technologies and how to make better use of IT. The e-newsletter covers all aspects of product making, from troubleshooting at various development and manufacturing stages to technological innovations and creative use of organizations and tools. The core readers are engineers involved in development and manufacturing in the fields of automobiles and high-tech consumer electronics.

Wed. 165,834

Header: 200,000

Subject:●+2byte-characters x Max. 19Body:2byte-characters/line x Max. 20 × 3-5 linesURL:Change to click count URL

Nikkei Automotive News

A comprehensive information site on automotive technologies and management, the e- newsletter delivers the latest trends in the automotive industry that is closely linked with a wide range of business, product, and technology fields. The core readers are engineers and managers involved in each phase of the automotive industry.

Fri. 156,432

Header: 200,000

Subject:●+2byte-characters x Max. 19Body:2byte-characters/line x Max. 20 × 3-5 linesURL:Change to click count URL

Nikkei Digital Health NEWS

Delivers the latest trend of medical/healthcare that utilizes electronics and ICT, and also digital health aimed at accelerating the cooperation and collaboration beyond the borders of the business fields. Mon. 160,387

Header: 250,000

Subject:●+2byte-characters x Max. 19Body:2byte-characters/line x Max. 20 × 3-5 linesURL:Change to click count URL

Nikkei Real Estate Market Information Mail

Exclusive to the readers of <Nikkei Real Estate Market Information>. The latest news about real estate and updated content from the website are introduced. The core readers are those in the business of real estate trade and brokerage.

Mon.

2,294Package Price Header: JPY200,000

Subject:●+2byte-characters x Max. 19Body:2byte-characters/line x Max. 20 × 3-5 linesURL:Change to click count URLNikkei Real Estate Market Information Weekly

Digest

Free-of-charge e-newsletter for general members of <Nikkei Real Estate Market Information>. Hot news in real estate business (only headers) and the updated information from the website. The core readers are real estate agents and brokers, as well as investors and general companies interested in the market trends.

10,055

*Please make sure to verify the days ads of each news letter are available in advance .*No delivery on national holidays in Japan*Newsletter names, prices, display frames, location, design, etc. may change without prior notice

*The number of delivery is estimate, not guarantees. *Prices displayed are gross prices (without tax in Japan).

Page 18: NIKKEI xTECH (Cross-Tech) Overview of Advertising …*Deadline of Large Gate Banner is 12 working days before starting date. *Nikkei xTECH reserves a right of rejection and modification

18

Tie-Up(NIKKEI xTECH Special) Basic Package: Advertisement Menu(13)Article-style ad that promotes products/services in a way that is easy for readers to understand. Articles will be planned, proposed, and produced by specially assigned staff members. Articles will convey the appeal of the product/service and work to improve understanding. *Depending on the product/service, choose from the (1) IT, (2) Manufacturing, (3) Construction/Housing, and (4) Civil engineering genres.*Viewers will be guided to the Tie-Up site from leads in the appropriate categories/email newsletters, depending on appointed package.

NIKKEI xTECH Article Page

NIKKEI xTECH Email Newsletter

Menu Item Size/Space Display Duration/Frequency

Display Format

① Featured Content/In-Feed Ad

Thumbnail: 240×180 pixels (GIF/JPEG/PNG)

Text: Under 30 characters(regardless of 2byte/1byte)

4 weeks Rotation

② Tie-Up Overview*No ad display report

Under 20 characters(regardless of 2byte/1byte) 4 weeks Fixed

③ 2-Line information on Email Newsletter

Under 37 2byte characters + 1 line for link (URL)

4 times during display period ―

Tie-Up Site

②①

*Web site creation fee and advertising fee are included in the price*Basic Package is available at JPY 1 million in case to reuse existing Magazine Tie-Up. Contact us for details. *Separate fee for interviews involving travel *Content for the Tie-Up Overview cannot be altered after submission. Click count is not included in the report. *Please be aware that the Featured Content/In-Feed Thumbnail (240 x 180 pixels) will be displayed in a reduced size. *Price, # of display frames, location, and design may change without prior notice. *The number of delivery is estimate, not guarantees. *Prices displayed are gross prices (without tax in Japan).

(1) IT:NIKKEI xTECH IT Newsletter x 2 times NIKKEI xTECH IT Featured Articles Newsletter x 2 times

(2) Manufacturing:NIKKEI xTECH Cars/Electronics Newsletter x 4 times

Approx. 2,500 characters with pictures/charts/cuts

Estimated PVIT:2,000~2,500PV/4 weeksManufacturing:

1,500~2,000PV/4 weeksConstruction/Housing,Civil engineering:

1,000~1,500PV/4 weeks

Price:JPY 2,000,000/4 weeks

(3) Construction/Housing ④Civil engineering:NIKKEI xTECH Construction/Housing, Civil engineering Newsletter x 4 times

Page 19: NIKKEI xTECH (Cross-Tech) Overview of Advertising …*Deadline of Large Gate Banner is 12 working days before starting date. *Nikkei xTECH reserves a right of rejection and modification

19

Tie-Up(NIKKEI xTECH Special) All categories: Advertisement Menu(14)Article-style ad that promotes products/services in a way that is easy for readers to understand. Articles will be planned, proposed, and produced by specially assigned staff members. Articles will convey the appeal of the product/service and work to improve understanding.

*Viewers will be guided to the Tie-Up site from leads in all categories/email newsletters, IT, Manufacturing, Construction/Housing, Civil engineering

NIKKEI xTECH Article Page

NIKKEI xTECH Email Newsletter

Menu Item Size/Space Display Duration/Frequency

Display Format

① Featured Content/In-Feed Ad

Thumbnail: 240×180 pixels (GIF/JPEG/PNG)

Text: Under 30 characters(regardless of 2byte/1byte)

4 weeks Rotation

② Tie-Up Overview*No ad display report

Under 20 characters(regardless of 2byte/1byte) 4 weeks Fixed

③ 2-Line information on Email Newsletter

Under 37 2byte characters + 1 line for link (URL)

12 times during display period ―

Tie-Up Site

②①

Price:JPY 5,500,000/4 weeks *Web site creation fee and advertising fee are included in the price*Basic Package is available at JPY 4 million in case to reuse existing Magazine Tie-Up or lead users to existinganother tie-up site at Nikkei BP’s site. Contact us for details. *Separate fee for interviews involving travel *Content for the Tie-Up Overview cannot be altered after submission. Click count is not included in the report. *Please be aware that the Featured Content/In-Feed Thumbnail (240 x 180 pixels) will be displayed in a reduced size. *Price, # of display frames, location, and design may change without prior notice. *The number of delivery is estimate, not guarantees. *Prices displayed are gross prices (without tax in Japan).

Approx. 2,500 characters with pictures/charts/cuts

Estimated PV5,500~7,000PV/4 weeks

IT:NIKKEI xTECH IT Newsletter x 2 times NIKKEI xTECH IT Featured Articles Newsletter x 2 times

Construction/Housing ④Civil engineering:NIKKEI xTECH Construction/Housing, Civil engineering Newsletter x 4 times

Manufacturing:NIKKEI xTECH Cars/Electronics Newsletter x 4 times

Page 20: NIKKEI xTECH (Cross-Tech) Overview of Advertising …*Deadline of Large Gate Banner is 12 working days before starting date. *Nikkei xTECH reserves a right of rejection and modification

20

Native Tie-Up Ad Article : Advertisement Menu(15)

Tie-up ad article in which ad content is created and displayed in the same structure and tone as articles on the website. (1) Displayed in the same structure and tone as articles on the websiteAd content is displayed in the same structure and tone as the articles on the NIKKEI xTECH website. Allows for timely promotion of content in a format that users trust and feel close to. In addition, links to new ad articles will be posted on the list of articles on the website, our social media accounts, etc. (2) Automatic optimization for display on smartphonesThe ad articles posted will be automatically optimized for display on smartphones, like the other articles on NIKKEI xTECH, for comfortable viewing on smartphones as well.(3) Recommendation leads on both computer and smartphone websitesWhile the ad article is posted on the website, NIKKEI xTECH will also provide the regular tie-up recommendation leads on both our computer and smartphone websites. *Recommendation lead will be on the web next day of opening day of Tiu-up.Editorial team reserves a right to decide opening day.

PC Page Smartphone Page

* Only one new ad article can be posted per day on the entire xTECH website.* “PR” will be displayed before the title of the article.* Below the title of the ad article, there will be a “sponsored by:” blurb listing the owner of the ad.* “PR” will also be displayed on the link to the ad article, on the list of articles on the website.* We may not allow content to be advertised in this format, if the content is not compatible with the structure and tone of the rest of our articles.* We will not limit other ads on the tie-up ad article pages (no restriction of competing ads).* We cannot implement page transition lead generations for this item.* Layout of the ad article may change according to our editing needs.

Menu Item Size/SpaceDisplay

Duration/Frequency

Display Format

★ Native Tie-Up Adapprox. 2,500

characters worth of content

4 weeks ―

Price: JPY 3,000,000/4 weeks

Approx. 2,500 characters with pictures/charts/cuts

Estimated PVIT:3,000~5,000PV/4 weeksManufacturing:2,000~3,000PV/4 weeksConstruction/Housing, Civil engineering:

1,500~2,500PV/4 weeks

Page 21: NIKKEI xTECH (Cross-Tech) Overview of Advertising …*Deadline of Large Gate Banner is 12 working days before starting date. *Nikkei xTECH reserves a right of rejection and modification

21

Ad specification (1)(Top page ads)

Menu Item# of Display

Frames(Display Method)

# of Companies

for AdSize

(W x H, Pixels)File size (Gif, Jpeg, Png)

Please contact about html5

① Top Large Gate Banner (With video)

1 2

Graphic:1,900×1,000*1+300×250Video 16:9(Max. 1,920×1,080)

Graphic1,900×1,000:Max. 300KB

300×250:Max. 150KBVideo

Max. 10MB (30sec)*2

② Top Large Gate Banner (Without video) Graphic:1,900×1,000*1+300×250Graphic

1900×1000:Max. 300KB300×250:Max. 150KB

②Top Leaderboard

Double LeaderboardBillboard

1 1Top leaderboard 728×90Double Leaderboard 728×180Billboard 970×250

Top leaderboard Max. 60KBDouble Leaderboard Max. 150KBBillboard Max. 150KB

④ Top RectangleDouble Rectangle (Half page) 1 1 Top rectangle 300×250

Double Rectangle (Half page) 300×600Top rectangle Max. 150KBDouble Rectangle (Half page) Max.150KB

⑥ 2nd Top RectangleDouble Rectangle (Half page) 1 1 2nd Top rectangle 300×250

Double Rectangle (Half page) 300×6002nd Top rectangle Max. 150KBDouble Rectangle (Half page) Max.150KB

③ Top Text Ad 1 1 Up to 38 characters (2byte or 1byte) -

⑤ Top Side Banner 1 1 300×80 Max. 60KB

⑦ Top Entrance Ad (Wallpaper) 1 1Head Banner:1,004×80Side Banner:120×600Rectangle:300×250

Head Banner:Max. 150KBSide Banner:Max. 150KBRectangle:Max. 150KB

⑧ Top Pushdown 1 1 Open:970×400(250)Closed:970×90

Open:Max. 150KBClosed:Max. 150KB

*Price, # of display frames, location, and design may change without prior notice. *Please contact about regulation of html5 format

*1: Excluding editorial field)*2: In-Read Video is posted to be optimized for each devices.

Page 22: NIKKEI xTECH (Cross-Tech) Overview of Advertising …*Deadline of Large Gate Banner is 12 working days before starting date. *Nikkei xTECH reserves a right of rejection and modification

22

Menu Item

# of Display Frames(Display Method)

# of Companies

for AdSize

(W x H, Pixels)File size (Gif, Jpeg, Png)

Please contact about html5

① Large Gate Banner (With video) 1 Unlimited Graphic:1,900×1,000*1+300×250Video 16:9(Max. 1,920×1,080)

Graphic1,900×1,000:Max. 300KB

300×250:Max. 150KBVideo

Max. 10MB (30sec)*2

② Large Gate Banner (Without video) 1 Unlimited Graphic:1,900×1,000*1+300×250Graphic

1900×1000:Max. 300KB300×250:Max. 150KB

③Leaderboard

Double LeaderboardBillboard

1 UnlimitedLeaderboard 728×90Double Leaderboard 728×180Billboard 970×250

Leaderboard Max. 60KBDouble Leaderboard Max. 150KBBillboard Max. 150KB

④ 1st RectangleDouble Rectangle (Half page) 1 Unlimited

1st rectangle 300×250Double Rectangle (Half page) 300×600

1st rectangle Max. 150KBDouble Rectangle (Half page) Max.150KB

⑤ 2nd RectangleDouble Rectangle (Half page) 1 Unlimited

2nd rectangle 300×250Double Rectangle (Half page) 300×600

2nd rectangle Max. 150KBDouble Rectangle (Half page) Max.150KB

⑥ Category-Specific Text Ad 3*3 3 Up to 38 characters (2byte or 1byte) -

⑦ Genre-Specific Side BannerWithin Category

1~3*4 3 300×80 Max. 60KB

⑧ Entrance Ad (Wallpaper) 1 UnlimitedHead Banner:1004×80Side Banner:120×600Rectangle:300×250

Head Banner:Max. 150KBSide Banner:Max. 150KBRectangle:Max. 150KB

⑨ Pushdown 1 Unlimited Open:970×400(250)Closed:970×90

Open:Max. 150KBClosed:Max. 150KB

⑩ In-Read Video 1 Unlimited 16:9(1920×1080) Max. 10MBUp to 30 sec*2

*Price, # of display frames, location, and design may change without prior notice.

*1: Excluding editorial field)*2: In-Read Video is posted to be optimized for each devices.*3: There are three places to advertise, and the place of the ad to be posted is not fixed*4: The number depends on site genre.

Ad specification (2)(Article page ads)

Page 23: NIKKEI xTECH (Cross-Tech) Overview of Advertising …*Deadline of Large Gate Banner is 12 working days before starting date. *Nikkei xTECH reserves a right of rejection and modification

23

*Price, # of display frames, location, and design may change without prior notice.

Menu Item # of Display Frames(Display Method)

# of advertiser

for ad.Size

(W x H; Pixels)File size (Gif, Jpeg, Png)

Please contact about html5

① Smartphone header panel 1 Unlimited 320×180 Max. 60KB

② Smartphone Header Video 1 Unlimited 16:9(640×360) Max. 10MBUp to 30 sec*2

③ Smartphone Rectangle 1 Unlimited 300×250 Max. 150KB

④ Smartphone In-Feed 1*1 Unlimited

Thumbnail:240×180Text:Up to 30 characters

(2byte or 1byte)Thumbnail:Max. 60KB

⑤ Smartphone Text Ad 3*1 3 Up to 30 characters

(2byte or 1byte) -

*1: Text ad will be posted at random at ad space.*2: In-Read Video is posted to be optimized for each devices.

Ad specification (3)(Smartphone ads)

Page 24: NIKKEI xTECH (Cross-Tech) Overview of Advertising …*Deadline of Large Gate Banner is 12 working days before starting date. *Nikkei xTECH reserves a right of rejection and modification

Advertising DepartmentTechnology MediaNikkei Business Publications, Inc.

TEL:+81-3-6811-8025 (IT)+81-3-6811-8021 (Manufacturing/Electronics/Automobile)+81-3-6811-8034 (Construction/Housing, Civil engineering)

E-mail: [email protected]