NIKKEI BUSINESSPUBLICATIONS

FORESEE THE FUTUREUNLOCK THE INSIGHT

Our Philosophy

01

“Foresee the future. Unlock the insight” is our tagline. As Japan’s leading business-to-business media company, we serve the diverse needs of the business communit y in the three key categories of “management”, “technology” and “lifestyle”. While our journalists and researchers delve deep into their specialized fields for the most valuable information, our marketing team expands our service lineup to deliver the stories in formats that best suit the needs of our audience. We are also dedicated to conveying our advertisers’ messages to our defined pool of audience and to offering them the most optimized solutions. We are Nikkei Business Publications.

Who We Are

02

Our mix of highly trusted media assets and diversified non-media services nurtures strong engagement of our audience. Nikkei BP is capable of offering customized and strategic B2B marketing programs like no others.

MagazinesIn-depth analysis and insight on management,

technology and lifestyle

Digital PlatformsBreaking news for

the most influential audience

Seminars & ExposHighly targeted face-to-face

and online event opportunities

BooksLongsellers, bestsellers

and timely titles

Research & ConsultingExtensive solutions for both private businesses

and public authorities

03

What We Do

With our magazine media brands, we serve both the on-business and off-business needs of all businesspeople including experts and specialists.

Management・Nikkei Business・NIkkei Top Leader・Nikkei ESG

Career advancement・Nikkei Woman

Design・Nikkei Design

Business

・Nikkei Trendy・Nikkei Health・Nikkei Entertainment!・Nikkei Money・Nikkei Personal Computing・Nikkei PC21・ecomom・DAZZLE・etRouge・National Geographic Japanese Edition

Electronics & manufacturing・Nikkei Electronics・Nikkei Monozukuri・Nikkei Automotive・Nikkei Robotics

IT・Nikkei Computer・Nikkei Network・Nikkei Software・Nikkei Linux・Nikkei FinTech・Nikkei New Media

Architecture・Nikkei Architecture・Nikkei Construction・Nikkei Home Builder・Nikkei Real Estate Market Report

Medicine・Nikkei Medical・Nikkei Healthcare・Nikkei Drug Information・Nikkei Biotechnology & Business

Specialists PersonalMagazinebrands

33

Circulation20Mil

04

OurMagazines

Page views110Mil

Monthly active users22Mil

Websites16

OurDigitalPlatforms

Apart from being one of the largest scales in Japan's publishing community, our digital media are a 'targeted media', specializing in diverse fields to meet the needs of their respective target viewers . We adopt a registration system for most of our digital platforms to keep them highly targeted just like our print magazines.

・Nikkei Business Online Edition・Nikkei xTREND

Business

・Nikkei xTECH・Nikkei xTECH Active・Nikkei Energy Next ・Nikkei Real Estate Market Report・Nikkei Medical Online・Nikkei Biotechnology Online・Nikkei Drug Information Online・Nikkei Digital Health

Specialists Personal

05

・Nikkei ARIA・Nikkei doors・Nikkei DUAL・Nikkei Gooday・Nikkei LUXE・National Geographic Japanese Edition

Researchinstitutes

300+

1700+

6

Report purchasingcompanies

Research projectsper year

Ta r g e t i n g t h e f i e l d s o f n e w t e c h n o l o g y a n d e n e r g y , o u r support services include surveys and analyses, strategic planning, policy suggestions and customer development

1. Clean Tech Institute

Target ing a l l f ie lds of ICT, we provide a wide range of services including surveys/consul t ing, o r g a n i z i n g s t u d y g r o u p s a n d assisting marketing initiatives

4. ICT Innovation Research Institute

Nikkei ESG Management Forum supports its member companies’ ESG-related public communica-tion efforts through year-round seminars, expert working group meetings and surveys

Nikkei ESG Management Forum

Covering the fields of archtecture, civil engineering, housing and real estate, we use our wide networks to support information strategies of client companies and government organizations

3. Infrastructure Institute

We draw out the future vision for industries and society, and based on that vision, help companies with mid-term business planning, new business creation and market development

2. Mirai Institute

Our deep knowledge and wide network in the medical domain enable us to provide research and consulting solutions to our customers

5. Medical & Healthcare Institute

Targeting corporate managers with visions for sustainable business growth, we provide solutions in the crit ical f ields of corporate management

6. SustainableManagement Institute

06

Under the umbrella of the Nikkei BP Intelligence Group are our six research institutes committed to supporting private businesses and local governments devise their strategies and find their solutions.

Our Research & ConsultingServices

07

OurBooks

Every year, we publish more than 700 books, mooks and special editions, and over 800 books published by Nikkei BP and its group companies have crossed borders since 2002. More publishers from more countries are licensing our content to translate and publish not only in print but also in digital, audio, mobile app and film formats.

Titles licensed800

We consider our seminars and expos as a form of medium enabling effective direct communication between the sponsors and the visitors. Our expertise with both print and digital media makes it possible for us to design original and uniquely positioned events that bring considerable benefits to all participants.

Seminars1000

Visitors1/2Mil

Expos20

・Nikkei xTECH EXPO

・Digital Innovation

・Cyber Initiative Tokyo

・Nikkei x HEALTH EXPO

Key events in 2020

・Learning Innovation

・WOMAN EXPO

・Tokyo Sustainable Seafood Symposium

・Nikkei SDGs Forum

08

Our Seminars & Expos

・Nikkei xTREND FORUM

・TOKYO GAME SHOW

・CEDEC

・Human Capital

Our audience database holds both the static and active profiles of 9.3 million businesspeople in Japan. In it are their personal attributes including annual incomes and business interests as well as behavior information such as which stories they have read and what products and services they have purchased from us. It isn’t just a big data but it’s a "quality" big data with uniqueness that no others can match.

9.3MilBusinesspeople

09

Attributedata

Contentconsumption

Companydata

Business carddata

Expos and seminars

attendance

E-commercepurchasing

records

Personaldata

Whitepaperdownloads

Business andpersonalinterests

OurAudience

Our vast portfolio of media, events and research assets allows us to build and present customized marketing solutions to our clients. We address their unique needs and goals to help them deepen their engagement with our audience. Yes, we are a media, marketing and solutions company.

10

OurMulti-PlatformApproach

Magazines

Seminars & Expos

Books

Research & Consulting

Digital Platforms

11

Nikkei in Japan stands for quality, unbiased and reliable journalism that is essential to all businesspeople. In addition to being the name of Japan’s leading business newspaper read by over 3 million subscribers, it is a brand of solid trust associated with businesses expanding from publishing to broadcasting, events, database services and stock market index.

NIKKEI

TV TOKYO

FINANCIALTIMES

NIKKEI BP

What’s “Nikkei”?

Name Nikkei Business Publications, Inc.President & CEO Naoto YoshidaHead Office 4-3-12 Toranomon, Minato-ku, Tokyo 105-8308 JapanCapital 400 million yenDate of Incorporation April 5, 1969Annual Revenue (FY2019) 36.8 billion yenNumber of Employees 759 (As of December 2019)

Board of DirectorsChairman of the Board Hirotomo NomuraPresident & CEO Naoto YoshidaSenior Managing Directors Yasuaki Sakata Masami KageiManaging Directors Hiroyuki Hashino Susumu Takiyama Naoki Asami Yoshikazu NakanoDirectors Takayuki Kamada Yosuke Mochizuki Naotoshi Okada (Nikkei, Inc. President & CEO)Corporate Auditors Toshinao Sato Seiko Yamawaki Katsuhisa Morita (external) Takashi Ota (external)

Editorial Bureaus New York Silicon Valley London Shanghai Bangkok

Group Companies Nikkei Business Publications China Nikkei BP Consulting, Inc. Nikkei BP Marketing, Inc. Nikkei BP Fulfillment Services, Inc. Nikkei BP Ad. Partners, Inc. Nikkei Medical Publishing, Inc. Nikkei BP Service, Inc. TechnoAssociates, Inc.

Company Data

12

Nikkei Business Publications, Inc.4-3-12 Toranomon, Minato-kuTokyo 105-8308 Japan

April, 2020