Nikkei BP’sADnetwork

Strategy

M E D I A G U I D ET h e P r e m i u m C o n t e n t s N e t w o r k

Positioning of Nikkei BP’s ADnetwork

Nikkei BP ECO JAPAN TRENDYnet

GlamNetwork

• Links major business websites • BtoC website with Nikkei BP’s trend

nikkeiBPnetwork

ECO JAPANNetwork

nikkeiTRENDYnetwork

• Targets Japan’s style- and brand-

Female Users

BtoB BtoC

• Links major business websites

• Offers critical information forbusiness people

• Has Nikkei BP’s BtoB websitesand BtoB portal, nikkei BPnet ashub

• Four categories: SMB, BusinessTrend, Skill Up and International-China

BtoC website with Nikkei BP s trendportal, nikkei TRENDYnet as thehub

• Drives consumer behavior ofbusinesspeople by linking prominentecommerce support websites andconsumer evaluation websites

• Two categories ‘Digital’ and ‘Life’

• Links ecology-based websites

• Has Nikkei BP’s environmentportal ECO JAPAN as hub

• Has BtoB and BtoC categories

g p yconscious women

• Makes use of the rich content ofNikkei BP’s women’s titles, includingNikkei Woman, Nikkei Health, andNikkei Health Premie – each ofwhich has a unique position andstrengths in the market

INVENTORY: APPROX.30 MILLION

INVENTORY: APPROX.10 MILLION

INVENTORY: APPROX.30 MILLION

INVENTORY: APPROX.40 MILLION

Site Structure to Respond to Diverse Needs of Users

M E D I A G U I D ET h e P r e m i u m C o n t e n t s N e t w o r k

Premium(Vertical)

Content NetworkLOWUser Generated ContentMAX

CPA

PerformanceAD Network

User Information

Social Networking Sites/User Generated Content Portal Site

Branding

HIGHOPTIMIZE

AD PriceContentQuality

PageViews

CPM

CPC

Japan’s first B2B Ad network targeting businesspeople during working hours

Independent Specialized Sites & News SitesCorporate

Information(Ads)

BP Special Site

Professional Content

Information from NikkeiBP (Articles)

Information from IndependentSpecialists (Articles)Useful Business Tool

(Consumer Evaluation)

Nikkei BPnet

Secure Contact Points that match Steps to Purchase

M E D I A G U I D ET h e P r e m i u m C o n t e n t s N e t w o r k

AAttention

IInterest

SSearch

AAction

SShareS

Share

Contents site ECommerce Support Site Social Networking Sites/User Generated Content

Premium(Vertical) Contents Network

Media Information (Articles) Distribution Information (PriceInformation)

Corporate Information (Ads)

Real Shops of ECommerce site

User Information (Consumer Evaluation)

Performance ADnetwork

ADnetwork covers every aspect of purchase behavior

Ad Space Placement in Premium Contents Network –BPnetwork

M E D I A G U I D ET h e P r e m i u m C o n t e n t s N e t w o r k

C

Businesspeople from majorcorporations SMEs

Independentcontractors

Reach (Unique Browser)

ContactO

pportunity(Frequency)

Inventory in nikkeibp.co.jp Inventory in ADnetwork and Partner Sites

Adplacement

in Nikkei BPmedia only

Ad placement in ADnetwork

Using the Premium Contents Network, we expand our reach not onlyto business people in major corporations, but in leading SMEs and

those working as independent contractors

Nikkei BPnetwork [B2B]

M E D I A G U I D ET h e P r e m i u m C o n t e n t s N e t w o r k

By Nikkei BP Inc.Nikkei Business Online reachesbusiness leaders involved incorporate decision-making

By Nikkei BP Inc.Nikkei BPnet is Nikkei BP’s portal,offering a wealth of information tobusiness professionals

By Nikkei BP Inc.PCOnline attracts IT experts at work byoffering the latest information on PCapplications

By Miroku Information ServiceOne of Japan’s largestinformation sites, UMI

By Media GeneLifehacker covers‘lifehack’ information to

By Globis.jpManagementinformation site by

By Hanagata Shouhin KenkyusyoMinnano Keizaishimbun(Economic Journal for Everyone)

Option

bizocean offers businessinformation for small- andmedium-sized companies

lifehack information tomaximise professionaland personal lives

information site bymanagement traininggroup, Globis Group

Network is a network of local infosites offering business and culturalnews from throughout Japan

By Nifty@nifty Business offersarticles and services toenhance businessperformance

By OK WaveOK Wave is one of thelargest Q&A sites in Japan,offering a forum for ideaexchange

By Wired VisionWired Vision is a high qualityweb magazine onInformation andenvironmental technologies

By HatenaHatena Bookmark is one ofthe top social bookmarkservices in Japan, both inscale and popularity

By rubicon ProjectUS rubicon Projectshows ads toJapanese users whoaccess major overseassites

AAttention

IInterest

Ad Placement in Premium Contents Network -TRENDYnetwork

M E D I A G U I D ET h e P r e m i u m C o n t e n t s N e t w o r k

Contact O

pportunity

Adplacementin NikkeiBP media

only

Inventoryin

TRE

ND

Ynet

SSearch

AAction

tOpportunity (Frequency)

Adplacement

inADnetwork

Expansion of reach by

creating new contact

opportunities at every step tow

ard purchaseReach (Unique Browser)

Inventoryin

ADnetw

orkand

PartnerSites

SShareS

Share

AAttention

IInterest

AAction

Nikkei TRENDYnetwork [B2C]

M E D I A G U I D ET h e P r e m i u m C o n t e n t s N e t w o r k

By Nikkei BP Inc.Nikkei TRENDYnet is a trendportal attracting businesspeople

By EC Navi By Venture Republic

Option

By EC NaviEC Navi is a price-comparison website with aconvenient purchase functionand loyalty point system

By Venture RepublicConeco.net is a price comparisonwebsite supporting an effectivesearch of extensive databaseswith detailed categories

By KansinkuukanKansinkuukan is the first of itskind CGM site, featuring270,000 topics on high qualityitems, with approx. 2 millionmonthly viewers

By Kizasi CompanyKizasi.jp introduces trendinformation and the latest hotblog topics

By OK WaveOK Wave is one of thelargest Q&A sites in Japan,offering a forum for ideaexchange

By Venture RepublicConeco.club presents productreviews and evaluations frompurchasers of appliances andPCs

Ad Placement in Premium Contents Network –ECO JAPAN Network

M E D I A G U I D ET h e P r e m i u m C o n t e n t s N e t w o r k

Cont

B2B Areas B2C Areas

Ad placementin Nikkei BPmedia only

Expansion of reach tousers of non-Nikkei BP

eco sites

Creating new reach to other eco-conscious consumers

Reach (Unique Browser)

tactOpportunity

(Frequency)

Ad Stock in ECO JAPAN Inventory in ADnetwork and Partner Sites

Ad placement in ADnetwork(B2B)

eco sites

Ad placement in ADnetwork(B2C)

ECO JAPAN Network [Environment]

M E D I A G U I D ET h e P r e m i u m C o n t e n t s N e t w o r k

Contact O

pportunity

B2B Areas B2C Areas

By Environmental Information CenterInformation site for those wishing to learn aboutenvironmental issues

By 275 Research InstituteThe Earth News – news site specialising in

By Benesse CorporationWomen’s Park is one of Japan’s largest‘word-of-mouth’ sites for women, with infoon pregnancy, child-rearing and daily life

By DeNAShumito Club is a community site formiddle-age and seniors with members in

As of Jun. 1, 2009 (Projection)Reach (Unique Browsers)

tact Opportunity (Frequency)

By Nikkei BP Inc.Everything you need to know aboutecology. One of Japan’s largest and mostpowerful environment navigator businesssites

The Earth News news site specialising inrelationship between environment and society

By Wired VisionWired Vision is a high quality web magazineon Information and environmentaltechnologies

By Nikkei BP Inc.Eco-friendly ideas for family. Communitysite with active reader participation

By Nikkei BP Inc.Official site for Japanese Edition of famouswildlife and environment magazine

middle-age and seniors, with members intheir 40s accounting for 80%

By Media GeneSite for working women offering newlifestyles based on health and sustainability

By Shogakukan, Inc.Official site for BE-PAL, one of Japan’sleading outdoor life magazines

By KodanshaInformation site proposing creation of arecycling society and sustainable economicgrowth

Ad Placement in Premium Contents Network –Glam Media Network

M E D I A G U I D ET h e P r e m i u m C o n t e n t s N e t w o r k

Contact O

pportunity

Female Users

Tie-up sites(Nikkei WOMAN,

Nikkei Health, Ad placement in ADnetwork

TrafficGeneration

Reach (Unique Browsers)

tact Opportunity (Frequency)

Inventory in Nikkei BP’s websites forwomen Inventory in Glam Media Network

Nikkei HealthPremie)

Creating contact opportunities for female usersthat go beyond Nikkei BP media.Acts as a conduit to tie-up sites.

In development

AAttention

IInterest

SSearch

AAction

Glam Media Network [B2C]

M E D I A G U I D ET h e P r e m i u m C o n t e n t s N e t w o r k

Nikkei BP Inc: Nikkei Trendynet for WomanNikkei Woman OnlineNikkei Health Online

Shogakukan Inc: Cyber Oggi TVAneCan TVCanCam TVFAnetMuffin-Net

Kobunsha Publishing Co., Ltd: Story

50+ websites for women targeting different age groups and covering various themes and topics of interest to women

Shufunotomo Co. Ltd: Éf

Shufu to Seikatsu Sha Ltd: AR Plus

Fuji Television: ESSE Web

Shueisha, Inc: Maquia Online

Other Sites and Blogs: Woman ExciteGarboCafeGlobe.comFashionsnap.comScraptureBrigitStyle-arena.jpFrontstyleJiji.comNissenmedia.comFashionwalker.comBiglobeKirei StyleBeauty-fan.net

Charge: Impression-based.Unit price: JPY1.5 / impressionMaterial: Please prepare two sizes of ad material: Rectangle (300×250 pixels) & Leaderboard (728×90 pixels)Placement Term: Any

Charge: Impression-based.Unit price: JPY 0.75 / impressionM t i l Pl t i f d t i l R t l (300 250 i l ) & L d b d (728 90 i l )

Nikkei BPnetworkRun of Network (Delivery to entire network)

Nikkei TRENDYnetworkRun of Network (Delivery to entire network)

AD Menu

M E D I A G U I D ET h e P r e m i u m C o n t e n t s N e t w o r k

Material: Please prepare two sizes of ad material: Rectangle (300×250 pixels) & Leaderboard (728×90 pixels)Placement Term: Any

Charge: Impression-based.Unit price: JPY 1.0 / impressionMaterial: Please prepare two sizes of ad material: Rectangle (300×250 pixels) & Leaderboard (728×90 pixels)Placement Term: Any

ECO JAPAN NetworkRun of Network (Delivery to entire network)

Charge: Impression-based.Unit price: JPY 1.5 / impressionMaterial: Please prepare three sizes of material: Rectangle (300×250 pixels), Leaderboard (728×90 pixels) and Skyscraper (160x600)Placement Term: Any

Glam NetworkRun of Network (Delivery to entire network)

These graphs show the correlation between CTR(click-through rate) and ad contact rate (effectivelywhere a user recognizes the ad)

Premium Contents Network offers reporting whichdemonstrates branding as well as click-through

Samples of Reports on “Ad Contact

Reporting

M E D I A G U I D ET h e P r e m i u m C o n t e n t s N e t w o r k

0.00%

0.05%

0.10%

0.15%

0.20%

0.25%

0.30%

0.35%

0.40%

0.45%

0.50%

0.0 10.0 20.0 30.0 40.0 50.0 60.0

CTR

nikkeiBPnet広告接触率×CTR

No high correlation betweenad contact rate of a banner ad andCTR

nikkeiBPnet AD Contact Rate X CTR

個別バナーに関する結果

※数値はサイトユーザー（BPnetに週1回以上アクセスしていると回答した人）の結果

●広告接触率 加重値 (100) (50) (0） 【SA】

n

確

か

に

見た

見

た

よ

うな

気

が

す

る

見

た

覚

えが

な

い

ス

コ

ア

今回 127 11.8 36.2 52.0 29.9

過去1年の移動平均 11.6 34.2 54.2 28.7

●広告のイメージ（「そう思う」の比率） 【各SA】

n

企

業

や

製

品・

サ

ー

ス

に

った

が

か

や

す

い

イ

ク

トが

る

が

てる

今回 127 42.5 18.1 55.9 50.4

過去1年の移動平均 33.7 34.9 50.2 47.3

確かに見た 見たような気がする ース（今回） 61 47.5 27.9 60.7 55.7

0%

20%

40%

60%

80%

企業や製品・サービス

に興味を持った

内容がわかりやすい

インパクトがある

好感が持てる

過去1年の移動平均今回

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

今回

過去1年の移動平均

確かに見た 見たような気がする 見た覚えがない

0.0

20.0

40.0

60.0

企業や製品・サー ス

に た

が か やすい

イ クトが る

が てる

今回

過去1年の移動平均

確かに見た 見たような気がする ース（今回）29.1％ of those who were served an online adrecognized the adJoint survey by VRI, goo, Microsoft, & Yahoo! on April 21, 2008

回答

●年

n

19

以

20 24 25 29 30 34 35 39 40 44 45 49 50 54 55 59

60

以

上

回

答

平

均

年

127 0.0 1.6 3.1 11.8 15.0 21.3 17.3 14.2 4.7 11.0 0.0 45.0確かに見た

気がする ース61 0.0 1.6 3.3 8.2 13.1 21.3 18.0 18.0 4.9 11.5 0.0 45.9

● 別

n 回

答

127 85.0 12.6 2.4

確かに見た

気がする ース61 91.8 6.6 1.6

●業

n ・

・

業

・

動

品・

・

・

製

品・品 ・

・ 業

・製

品

・・製

品

・

・

気そ

の

製

業 業

・業

1 ・

・業

127 0.0 3.9 1.6 0.8 0.0 3.1 0.0 0.8 2.4 2.4 15.0 0.0 8.7 0.8 8.7 3.1確かに見た

気がする ース61 0.0 4.9 0.0 0.0 0.0 3.3 0.0 0.0 0.0 4.9 19.7 0.0 11.5 1.6 8.2 1.6

サ

ー

ス

業

2

個

人

サ

ー

ス

業

3

業

サ

ー

ス

業

4 、

な

の ・

、関

そ

の 回

答

127 1.6 4.7 18.9 1.6 6.3 1.6 0.0 6.3 7.1 0.8

確かに見た

気がする ース61 1.6 4.9 14.8 1.6 4.9 1.6 0 6.6 8.2 0

●

n・

業

企・

人

・ ス

（

）ス

（

）・

製

・ ・

サ

ート

業

・ ・

・

ー

ィ

広

・ （

、

な

）

そ

の 回

答

127 11.0 3.1 3.9 3.1 6.3 6.3 12.6 3.1 1.6 12.6 1.6 10.2 1.6 4.7 16.5 1.6

確かに見た

気がする ース61 8.2 3.3 4.9 1.6 6.6 6.6 16.4 3.3 1.6 18.0 0.0 6.6 0.0 6.6 16.4 0.0

●

n

・

業

・

コュー

関 そ

の

の

（

、な

）

そ

の 回

答

127 22.0 9.4 19.7 10.2 18.1 6.3 11.0 3.1

確かに見た

気がする ース61 19.7 11.5 21.3 8.2 14.8 8.2 13.1 3.3

● 業 数

n1 49

人

50 99

人

100

299

人

300

499

人

500

999

人

1 000

2 999

人

3 000

9 999

人人

以

上・業

回

答

127 21.3 11.0 7.9 7.9 7.9 16.5 10.2 7.9 6.3 3.1

確かに見た

気がする ース61 18.0 11.5 6.6 11.5 6.6 14.8 14.8 6.6 6.6 3.3

● ・

n

・

クス

クス

クス

・ク

ス・

そ

の 回

答

127 13.4 9.4 18.9 22.8 22.0 9.4 3.9

確かに見た

気がする ース61 11.5 11.5 21.3 24.6 18 9.8 3.3

1

2 ・ ・ ス・ な

3 な

4 ・広告 ースな

Samples of Reports on Ad ContactRate” & “Ad Creative Evaluation” areavailable for advertising (minimum

spend required)

SAMPLESAMPLE

広告接触率スコア

0.7126

0.0

10.0

20.0

30.0

40.0

50.0

60.0

0.0 20.0 40.0 60.0 80.0

企業や製

品・サー

スに

た

接触率 「確かに見た」「見たような気がする」

接触率とイメージスコア

High correlation between ad contactrate of a banner ad and interests

AD Contact Rate Score

Contact Rate [ “I’ve seen it for sure.”+ “I think I saw it.”]

Contact Rate & Image Score (Interest)

Interests in the company and

product

For Further Information

M E D I A G U I D ET h e P r e m i u m C o n t e n t s N e t w o r k

Deadlines & Technical Specs

300×250(Rectangle)

728×90(Leaderboard)

160x600(Skyscraper)

swf 40KB 30KB 30KB

gif 20KB 20KB 20KB

• Contact your local Nikkei BP office or sales representative

• Material to be submitted 10 days before delivery

• Report will be sent 5 working days after placement

• Please contact us for detailed technical specifications

Our regular cross media adpackage of magazines and

events is also available

Creating business leads byscenario planning based on

access log analysis（BP Site Only）

GlamPremium ADnetwork

targeting female users

TOKYO LONDON (EMEA) NEW YORK SILICON VALLEY

Nikkei BP Inc.Ms Yuko TanakaTel: + 81 3 6811 8311Email: yktanaka@nikkeibp.co.jp

Nikkei BP EuropeMr Matt Findel-HawkinsTel: +44 20 7936 2855Email: findel-hawkins@nikkeibp.co.uk

Nikkei BP AmericaMr Tatsuya KitamuraTel: +1 212 867 3414Email: info@nikkeibp-america.com

Nikkei BP AmericaMr Yasuyuki IinoTel: +1 408 327 1100Email: yiino@nikkeibp-america.com

HONG KONG SINGAPORE TAIWAN www.nikkeibp.com/adinfo

Nikkei BP AsiaMr Koji OonishiTel: +852 2575 8301Email: koonishi@nikkeibp.com.hk

Nikkei BP AsiaMr Philip LimTel: +65 6552 7388Email: philim@pacific.net.sg

Nikkei BP AsiaMr Jiro IkaiTel: +886 2 2369 0196Email: ikai@nikkeibp.com.hk