Nikkei Business Online Edition Advertising MenuBillboard ② Almost all pages Rotation 50,000 imp 0.2 W970×H250 pixels In-Feed （Image + text） ③ Below article content Rotation

2017年4月

■広告掲載の申込み・入稿については、以下の資料をご覧ください。

http://adweb.nikkeibp.co.jp/adweb/wad/doc/itp_active_sch.pdf

■HTML5 入稿規定

http://adweb.nikkeibp.co.jp/adweb/wad/doc/bp_kitei_html5.pdf

July2019

■広告掲載の申込み・入稿については、以下の資料をご覧ください。https://www.nikkeibp.co.jp/images/houjin/ad/upload/bp_kitei.pdf

■HTML5 入稿規定https://www.nikkeibp.co.jp/images/houjin/ad/upload/bp_kitei_html5.pdf

※一部内容を変更する場合がございますので、ご活用の際は最新の資料をご確認ください。https://www.nikkeibp.co.jp/ad/atcl/netmedia/NBO/

Nikkei Business Online Edition

Advertising Menu

Japan’s digital media of choice delivering the latest updates

on corporate management, economy and society

https://www.nikkeibp.co.jp/images/houjin/ad/upload/bp_kitei.pdf

https://www.nikkeibp.co.jp/images/houjin/ad/upload/bp_kitei_html5.pdf

https://www.nikkeibp.co.jp/ad/atcl/netmedia/NBO/

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If you were to cancel after notification of receipt of your order, there will be a cancellation fee.

About Nikkei Business Online Edition

Less than ¥5

million

¥5-30 million

39.2%

¥30-100 million

25.6%

¥100-200 million

3.8%

More than ¥200

million

No reply

15.0%

Management/

Corporate planning

14.5%

General affairs/ HR/

Finance/Accounting

10.3%

Data processing/

Information systems

8.8%

PR/Advertising

0.6%

Planning/Surveys/Marketing

7.2%

Sales

10.2%

Manufacturing/Production

3.6%

Technology/Design

10.8%

Research/Development

10.2%

Specialist job

10.4%

Other

13.4%

■Job category ■Annual income

29 and under

2.0%

30〜39

12.8%

40〜49

35.5%

50〜59

33.5%

60 and older

16.2%

Av age about 50/about half: 40 or under

※ Based on the findings of our readership survey held on August 3-18, 2017

CEO/Director

8.4%

Division

Manager

12.4%

Section Manager

21.3%

Section Chief

15.8%

General staff

21.5%

Other

20.7%

About 15%: Management/corporate planningNearly 60% in managerial positions

Corporate decision makers and well-off consumers

■Age ■Job position

Nikkei Business Online Edition is Japan’s digital media of choice

delivering the latest updates on corporate management, economy and society.

https://business.nikkei.com

Nikkei Business Online Edition shares the DNA of

Japan’s leading business weekly Nikkei Business,

providing the latest business management and

economic news and in-depth analysis online.

It also extensively covers the latest trends in the financial

services and technology/IT sectors, the world and society.

30+% earning JPY30+ million a year

Core readership: Influential corporate leaders with decision-making power and high purchasing power

https://business.nikkei.com/

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Tie-up Menu■ Tie-up Advertising

(Nikkei Business Online Edition Special)

■ Native (Tie-up) Advertising

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Effective digital advertising is possible as Nikkei Business Online Edition’s Tie-up Advertising package uses the attributes of its audience, comprising corporate decision makers and high-income earners. Nikkei Business Online Edition is an ideal platform to raise brand awareness and promote high-end consumer products.

Nikkei Business Online Edition Special /Tie-up Advertising Package

PC LeadSmartphone Lead

Infeed (image + text)

Nikkei Business Digital mail (HTML mail)

Smartphone and PC tie-up sites

Two A4 size pages（About 3,000 Japanese characters)

Tie-up site

・Numbers of page views and unique browsers・Staying time・Comparison with competitors・Native ad link performance・Number of visitors guided to other

relevant sites, etc.

Data reports

① ②

③

Billboard

⑤

※ Images are shown for illustration purposes only

Infeed(image + text)

Recommended information

( Special Site with standard lead ; 4 weeks )

④

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Tie-up Ad/Standard Lead Menu

※ Each native content may be allowed for secondary use with JPY 2.5 million (excluding tax). For details, please contact us.※ Actual expenses will be separately charged in the event of the involvement of prominent figures or interviews in remote areas.

Gross rate (including production cost) JPY 3,500,000 (excluding tax) / 4-week duration

Lead menu # Location Display methodEstimated

impressionsEst.

CTR(%)Size

Smartphone Lead

Infeed（Image + text）

① Almost all pages Rotation 200,000 imp 0.05

【image】 W240×H180 pixels 【Subtitle】 Up to 13 characters per line

(either in full width or in half width)+

【Title】 Up to 24 characters per line (either in full width or in half width) (※no line feed)

PC Lead

Billboard ② Almost all pages Rotation 50,000 imp 0.2 W970×H250 pixels

In-Feed（Image + text）

③ Below article content

Rotation

500,000imp 0.02




Recommendedinformation

④ Column right of article 2,500,000imp 0.02【image】 W240×H180 pixels

+

【Text】 Up to 28 characters per line (either in full width or in half width) (※no line feed)

DigitalMagazine

Nikkei Business Digital mail（HTML mail）

⑤ Daily distribution

About700,000

deliveries×

12 times

0.04




※ Up to 50 KB

※ Depending on the level of inventory and native ad content, we may provide an appropriate native ad link.

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Native (Tie-up) Advertising

■ Feature 1: 15,000 PVs guaranteed

◆ Data reports・Number of page views / number of visitors

/ number of corporate website transitions・Nikkei ID basic profile report

（industry type/job type/job position/numberof employees/area/gender/age)

※ The addition of other items to be reported is accepted as an option.Please contact our marketing representatives.

※We cannot provide reports concerning individual native ad link performances.

Gross rate (including production cost)1-time： JPY 4,000,000（excl. tax) Native ad link duration: 4 weeks3-time：JPY 10,000,000（excl. tax) Native ad link duration: 14 weeks

◆ Option

※ For details about native (tip-up) advertising production, please refer to https://special.nikkeibp.co.jp/atclh/manual/native/index.html

・Actual expenses will be separately charged in the event of interviews in remote areas, the assignment of prominent figures or video production, etc.

・Boost plan: JPY 600,000～ (A cost estimate is provided)・Secondary use on the sponsor’s website: JPY 300,000～ (A cost estimate is provided,

depending on what is to be contained)・Reprint creation, printing and delivery: A cost estimate is provided based on reprint

formatting and the required number of copies.・A survey on readers is available. For details, please contact us.

We provide native (tie-up) content that matches the editorial and design style with which the Nikkei Business Online Edition audience is familiar. Tie-up content is produced under the supervision of experienced writers of Nikkei Business Online Edition. The Tie-up Advertising plan guarantees 15,000 PVs by using a special native ad link solution*.

Unlike conventional tie-up advertising plans, a special native ad link solution is provided to attract attention to the tie-up content from the top page/latest update, category-specific articles content sites, etc.) and relevant external sites. You can count on us for high-quality content.

We guarantee 15,000 page views over a four-week period.* In the case of a BtoB product, we guarantee 10,000 PVs. For details, please contact us.

■ Feature 2: Special native ad link available

◆ Top page update ◆ Linking from facebook ads and other external sites

※ Images are shown for illustration purposes only.

https://special.nikkeibp.co.jp/atclh/manual/native/index.html

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For further information about the posted service/product

URL:***************

【Title】Up to 25 full-width characters*Include 【PR】 notation

【Subtitle】Up to 17 full-width charactersThe native ad link text has the titleand subtitle of the relevant tie-upcontent.

【Credit】Produced by Nikkei BP Advertising TeamPresented by ○○(the sponsor’s name)

【Text size】Up to about 4,000 charactersUp to about 3 pages

【Illustration/photo】Up to 4 items, in principle

【Text style】Our editorial and design styles areapplied.

【Links for further information】Up to 2 URL links at the bottom of thecontent for visitors wanting to get further information about the posted service and product

Native (Tie-up) Advertising

【Link from external sites】 Linking is possible from the sponsor’s website and SNS sites and other external sites.The sponsor is asked in advance to let us confirm the content to be posted. For details, please contact us. We also have a boost menu.

【Secondary use】 Secondary use on the sponsor’s website and reprint production are possible. For details, please contact us.【Tag】 Tags brought by the sponsor cannot be posted.【Ad space restriction】 There may be an occasion in which a competitor of the sponsor will get its ad posted on the page to be used for posting the tie-up content. In such a case,

we, in principle, will not restrict the posting of such an ad as in the case of editorial articles.【Change after posting】 No change to the content can be accepted, in principle, once it is posted. If there is no unavoidable reason, a correction may be placed below the content.

■Specification

※ Images are shown for illustration purposes only.

※ For details about native (tip-up) advertising production, please refer to https://special.nikkeibp.co.jp/atclh/manual/native/index.html

https://special.nikkeibp.co.jp/atclh/manual/native/index.html

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Display Menu

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Advertising Menu

Menu Ad Size Ad Rate Est. CTR(%)

Sm

art

ph

on

e (

SP

)

Smartphone rectangleW300 × H250 pixels

※Video aspect ratio: 10:9JPY 2.0/impression

※ Video: JPY 4.0/imp0.07

Smartphone header panel W320×H180 pixels JPY 3.0/imp 0.1

Smartphone In-Feed(image + text)

【image】 W240×H180 pixels *2【Subtitle】 Up to 13 characters per line



JPY 1.0/imp 0.04

Smartphone InRead banner *3 W320×H100 pixels JPY 2.0/imp 0.04

Pers

on

al C

om

pu

ter

(PC

)

InRead video Aspect ratio: 16:9（※ incompatible for 4:3） JPY 5.0/imp 0.05

In-Feed (image + text)

【Image】 W240×H180 pixels *2

【Subtitle】 Up to 13 characters per line(either in full width or in half width)

+


JPY 1.0/imp 0.02

First rectangle W300×H250 pixels JPY 2.0/imp 0.06

First double rectangle W300×H600 pixels JPY 3.5/imp 0.2

Billboard W970×H250 pixels JPY 6.0/imp 0.2

Pushdown【Expanded state】W970×H400(250) pixels

【Contracted state】W970×H90 pixelsJPY 6.0/imp

※ Video: JPY 8.0/imp0.2

Premium banner W1280×H250 pixels JPY10.0/imp 0.2

InRead mega banner *3 W1280×H250 pixels JPY 6.0/imp 0.05

Digital magazine

5 lines advertisement

＜The 1st line :Title＞Within 38 characters including ■＜The 2nd line：URL ＞Within 38 characters＜The 3rd line ：Blank＞＜The 4th line ：Text ＞Within 114 characters

JPY ¥500,000 0.04

※ DMP use possible for specified audience segments（http://web-cache.stream.ne.jp/www11/nikkeibpw/adweb/BP_DMP2018.pdf）

*2 Please note that smartphone in-feed and PC in-feed images (W240 x H180 pixels) are displayed in contracted state.*3 Please note that smartphone InRead banners and PC InRead mega banners appear only on top pages.

*Numbers of impressions and deliveries are estimates and are not guaranteed. *The consumption tax will be added to all rates.

*Rates, frame volume, specifications and other parameters are subject to change without notice. *Please refer to separate documents regarding application and material submission

http://web-cache.stream.ne.jp/www11/nikkeibpw/adweb/BP_DMP2018.pdf

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Smartphone Rectangle

Ad location Almost all pages/ Smartphones, Tablets

Display method Rotation

Size W300×H250 pixels

Format GIF, JPEG, PNG

Estimated CTR 0.07 %

Duration/Frequency As required

Rate (gross) JPY 2.0/imp

Guarantee form Impression guarantee




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Smartphone Rectangle (Video)

Ad location Almost all pages/ Smartphones, Tablets


Aspect ratio 10:9

Format MP4








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Smartphone Header Panel

Ad location Almost all pages / Smartphones, Tablets



Format GIF, JPEG, PNG（or video)

Estimated CTR 0.1 %







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Smartphone In-Feed (Image + Text)

Ad location Almost all pages / Smartphones, Tablets


Size

【Image】 W240×H180 pixels【Subtitle】 Up to 13 characters per line

(either in full width or in half width)

+


Format GIF, JPEG, PNG + text





※ Please note that the image (W240×H180 pixels) is displayed in contracted state.

Text: Up to 24 characters per line (either in full width or in half width)




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SP InRead Banner

Ad location Top page alone / Smartphones, Tablets



Format GIF, JPEG, PNG





NEW!




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InRead Video

Ad location Almost all pages but top page / PC


Aspect ratio 16:9 (incompatible for 4:3)

Format MP4





※ Video length: up to 30 seconds




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In-Feed (Image + Text)）

Ad location Almost all pages / PC


Size

【Image】 W240×H180 pixels【Subtitle】 Up to 13 characters per line

(either in full width or in half width)

+


Format Image＋text





Subtitle: Up to 13 charactersTitle: Up to 24 characters(either in full width or in half width)

※ Please note that the image (W240×H180 pixels) is displayed in contracted state.

○○○




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First Rectangle




Format HTML5, GIF, JPEG, PNG








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First Double Rectangle





Estimated CTR 0.2 %







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Billboard





Estimated CTR 0.2 %




※ We will place a close button on the top right corner of the image.Please consider placement of the image under this condition.

※ In the case of using Third Party Delivery, you must contact us about the close button.

×CLOSE




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Pushdown



Size【Expanded】W970×H400(250) pi

【Contracgted】W970×H90 pixels


Estimated CTR 0.2 %


Rate (gross)JPY 6.0/imp※Video: JPY 8.0/imp


※ We will place a close button on the top right corner of the image.Please consider placement of the image under this condition.

※ In the case of using Third Party Delivery, you must contact us about the close button.

※ The length of a video should be no longer than 30 seconds.

【Expanded state】

×CLOSE

Automatically after display is completed or when the button CLOSE displayed on Expanded state is clicked.

【Contracted state】




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Premium Banner





Estimated CTR 0.2 %




NEW!




22

InRead Mega Banner

Ad location Top page alone / PC










NEW!


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Digital MagazineMenu

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Digital magazine（Morning E-mail only）

Ad location Digital magazine（Morning E-mail only）

Size

＜The 1st line :Title＞Within 38 characters including ■＜The 2nd line：URL ＞Within 38 characters＜The 3rd line ：Blank＞＜The 4th line ：Text ＞Within 114 characters*you can’t break line.*You can’t use any symbols.--------------------------------------------------Example：☆★○●◎◇◆□■△▲▽▼♂♀♪< >--------------------------------------------------

Format Text

Duration Weekday

Guarantee form ¥500,000

お知らせ（PR）

■Title（Within 38 characters including ■）URL○○○

Text（Within 114 characters）

If you were to cancel after notification of receipt of your order, there will be a cancellation fee.*Numbers of impressions and deliveries are estimates and are not guaranteed. *The consumption tax will be added to all rates.


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Advertising Dept.,

Nikkei Business Publications, Inc.

TEL：+81-3-6811-8031

E-mail：[email protected]

※ The content in this media kit may change without notice. When you want to

use our solutions, please refer to the latest information on:https://www.nikkeibp.co.jp/ad/atcl/netmedia/NBO/

■ For advertising application and material submission, please visit:


■ HTML5 specification


https://www.nikkeibp.co.jp/ad/atcl/netmedia/NBO/



Documents

Nikkei Business Online Edition Advertising MenuBillboard ② Almost all pages Rotation 50,000 imp 0.2 W970×H250 pixels In-Feed （Image + text） ③ Below article content Rotation