NIKEGina Palo, Patrick Regele, Sara Houston, Jennifer Burke and Kyle Bettencourt

History

1962-Phillip Knight 1964-Bill Bowerman NIKE MJ “Just Do it” Image Lead in Market

The Meaning of Nike

Originally comes from Greek Mythology

Meaning the goddess of victory Promotes Image of Determination

Swoosh

Representation of goddess’ wings Created in 1971 Caroline Davidson

Leadership

Global Senior Team Board of Directors

Phillip Knight Mark Parker Charlie Denson Bill Bowerman

Shared Values

Strategy•Just Do It•Athletic Figures

•Markets

Structure•BOD•CEO•Nike Brand

Staff•Recruiting•Diversity•Imagination

Systems•Reports•System of Management, Rewards

Style•"The Campus"•3 Broad Principles

•Knights Leadership

Skills•Advertising•Building Their Co.

Motivation

11 Maxims 1) It is our nature to innovate 7) Evolve immediately 2) Nike is a company 8) Do the right thing 3) Nike is a brand 9) Master the fundamentals 4) Simplify and go 10) We are on the offense-

always 5) The consumer decides 11) Remember the man 6) Be a sponge

Intranet Service Communication of Leaders “Air Time with Charlie Denson”

Culture and Levers

•Level of Fitness•Multi-Stage ProcessRecruitment

•Nike ProgramTraining•Employee Appreciation Day•Thrilling Thursdays

Positive Reinforcement

•“Let me play” Program•The Homeless World CupRole Modeling

•Product EducationCommunications

•Integration of DepartmentsOrganizational Design

Paradigms

The Reebok Invasion Advertising Across the Ocean

Predictions

Continual Growth Strong International presence Operations management growth Growth in Urban Market Customizable product Venture in Xtreme Sports

Breakdown of Nike Revenues by Region

USEMEAAsia PacificAmericasOther Brands