Nike RTW Fall 2015

By: Im’unique Carter

The History of Nike• The swoosh logo was created

by Caroline Davidson IN 1971.• The founder of Nike was Phil

Knight• He was inspired by Bill

Bowerman, who wanted lighter running shoes for his track team at Oregon university.

• Nike began as blue ribbon sports.

• It all started in the back of a car.

The first Nike shoe made !

More history

The name Nike is very much indeed ironic. Nike came from the Greek Goddess Nike. She sat on the side of Zeus and was known as an Olympic ruler of the Olympic pantheon. When going forth in battle a Greek would yell “when we go to battle and win, we say its Nike.”

Customer profile

Nike has always been an athletic brand. The company operates in North America, Western Europe, Central& Eastern Europe, greater China, Japan, and emerging markets. Nike products are made for athletic use but in today’s fashion their product is also worn casually, and for leisure time.

Current styles

Perk while you work

Color palette

PANTONE 16-2215 Cashmere RosePANTONE 18-4726 Biscay Bay

PANTONE 15-1340 Cadmium Orange

Citations

• http://xroads.virginia.edu/~class/am483_97/projects/hincker/nikhist.html

• http://www.reuters.com/finance/stocks/companyProfile?symbol=NKE.N

• https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRRFJRHMM6a2kyEujzyxlVkMqvLQjRodNhmtmoekpbGe43DjCz6rQ

• https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http%3A%2F%2Fnews.nike.com%2Fnews%2Fnike-media-resources&ei=CcwZVeXGJtbmapihgugM&bvm=bv.89381419,d.aWw&psig=AFQjCNG-_pHj8aWnawitjKd4l7lhr-45fA&ust=1427840344612645

• http://www.joann.com/cotton-fabric-voile-watercolor-purple-fuchsia/13857164.html