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Promotional campaign for Nickelodeon's new kid's show 'Nicky, Dicky, Ricky & Dawn.'
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How To Be A Harper
Enhance interest in the series by by mining the brand message and ar1cula1ng it through the quirkiness of the en1re Harper family.
Introduce the unique, outlandish spirit of the Harper family with two high concept sixty second live ac1on promo spots followed by four fiAeen second thema1c promo spots.
INT. GET SPORTY
WHO ARE THE HARPERS? Jersey falling off the wall, dog peeing on it, everyone reacts.
THEY’RE SCIENTISTS… Nicky dumping serum on jersey.
Dawn, re: Jersey: “Where's the signature!”
THEY’RE INNOVATORS… Mom comes in. Dicky firing snowballs, Hazel geIng hit.
THEY’RE FIGHTERS… Ricky fighKng with mom over jersey stuffed in his shirt.
BUT MOSTLY… Jersey flying in the air, hits dad in face, everyone reacts…
They're kids.
Kids, looking innocent, in unison: Sorry…
ANNOUNCER: Nicky, Ricky, Dicky and Dawn. The World’s Quirkiest Quintuplet Family. Premieres Saturday, Sept 13th at 8:30. Only on Nick.
INT. BEDROOM
FADE IN on slow moKon footage of an epic pillow fight between all 4 Harper kids. Gladiator-‐style music plays.
WHAT’S IT LIKE TO BE QUINTUPLETS…
Individual shots of each Harper child’s face as they wage baXle…
Ricky looks shrewd…
YOU’VE GOTTA BE SMART.
Dicky grins slow…
YOU’VE GOTTA BE COOL.
Nicky dons a helmet on in slow moKon, panicked.
YOU’VE GOTTA BE PREPARED.
Dawn comes in for the kill…
AND MOST OF ALL
Dawn slow-‐moKon voice: I’M THE OLDEST…
The door swings open. The Harper kids are now arm and arm. Mom and Dad sigh happily.
YOU’VE GOTTA LOVE YOUR FAMILY.
ANNOUNCER: Nicky, Ricky, Dicky and Dawn. The World’s Quirkiest Quintuplet Family. Premieres Saturday, Sept 13th at 8:30. Only on Nick.
Launch One :60 What’s It Like To Be Quintuplets? Launch Two :60 Who Are The Harpers?
*Recreate dad’s jersey scene from pilot using the same slow mo[on effect as the first spot.
Announcer: HOW TO BE A HARPER…LESSON ONE: LANGUAGE
(Ep 103 -‐ 48 Dicky: Wowsome -‐ that's wow and awesome. I made it up.) (Ep 103 -‐ 3:00 Dawn: My chicksKncts are never wrong. Dicky: Our dudesKncts are saying they are.) (Ep 103 -‐ 4:01 Mom: Rod Dynaimatey Rod: It's pronounced...dynamite.) (Ep 103 -‐ 4:00 Dad: Gibberish) (Ep 102 -‐ 2:13 Kid: What’s this, a test?) (Ep 103 -‐ 6:15 Nicky: It’s in the Dickychary …Dawn: Look it up!)
Announcer: For More Harper Lessons, Watch Nicky, Ricky, Dicky and Dawn. The World’s Quirkiest Quintuplet Family. Saturday, Sept 13th at 8:30. Only on Nick.
Announcer: HOW TO BE A HARPER…LESSON TWO: IMAGINATION
(Ep 103 -‐ 11:34 Dad “Hello, Carl? Project –Monkey Sound—is a go.) (Ep 104 -‐ 8:40 Nicky: It's meat o'clock boys...and I'm buying.) (Ep 103 -‐ 4:07 Dad: It was a gorgeous Kme. Your mom was the best ice dancer in the world.) (Ep 104 -‐ 9:00 Dicky: We should've replaced Dawn with meat years ago!) (Ep 102 -‐ 4:37 Nicky: You can all live in your fantasy land…but I've got an Italian beaver to feed.)
Announcer: For More Harper Lessons, Watch Nicky, Ricky, Dicky and Dawn. The World’s Quirkiest Quintuplet Family. Saturday, Sept 13th at 8:30. Only on Nick.
Announcer: HOW TO BE A HARPER…LESSON THREE: HIJIACKS
(Ep 102 -‐ 2:07 Dicky: Hey daddyo. Check out my jazz beard) (Ep 102 -‐ 12:23 Mom: Did somebody call 9..Mom..Mom.) (Ep 102 -‐ 21:30 Quadfather poinKng meat sKck: Okay fusilli!) (Ep 102 -‐ 20:30 Everyone: Floor cake! Floor cake! Floor cake!) (Ep 102 -‐ 16:31 Mom: Call me sliced bread cause this is my JAM!) (Ep 102 -‐ 12:45 Dawn: Mom, you need to let us handle this like adults. -‐ Cut to: Game of Eenie Menie Mini Mo.)
Announcer: For More Harper Lessons, Watch Nicky, Ricky, Dicky and Dawn. The World’s Quirkiest Quintuplet Family. Saturday, Sept 13th at 8:30. Only on Nick.
Announcer: HOW TO BE A HARPER…LESSON FOUR: HEART
(Ep 103 -‐ 12:34 Mom: I have never been less aXracted to you.) (Ep 101 -‐ 3:17 Dawn: You see what I’m dealing with?) (Ep 101 -‐ 9:23 Ricky, fake smile: Is mom sKll looking) (Ep 101 -‐ 5:06 Dawn: We’re totally buds…) (Ep 101 -‐ 9:55: Dawn: Bat fight! They start hiIng each other with foam bats.) (Ep 103 -‐ 21:00 Dad: I love you kids!) (Ep 103 -‐ 19:58 Everyone: We love you!) (Ep 101 -‐ 6:36 Dawn: Harper huddle!) (Ep 101 -‐ 12:06 All: Ahhhhh Harpers!)
Announcer: For More Harper Lessons, Watch Nicky, Ricky, Dicky and Dawn. The World’s Quirkiest Quintuplet Family. Saturday, Sept 13th at 8:30. Only on Nick.
Build series recogni1on with clip-‐ driven combo spots u1lizing Nick proper1es which are similar in tone and key demo and focus on show themes of team work, imagina1on, family and fun.
Announcer: What do you need to build a Harper household?
Henry Dagger Clip: Store Owner My whole store is destroyed! Captain Man: You’re Welcome.
Announcer: One totally awesome store.
Haunted Hathaways Clip: Michelle turns looking haggard.
Announcer: Two stressed out parents.
Haunted Hathaways Clip Same: Taylor: You should get a brush.
Announcer: Three wacky employees.
Spongebob Clip: Caller: Is this the Krusty Crab. Patrick: No this is Patrick.
Announcer: And four amazing kids.
Teenage Mutant Ninja Turtles Clip: April: It’s about the DNA.
Announcer: That’s Nicky, Ricky, Dicky and Dawn. The World’s Quirkiest Quintuplet Family. Saturdays at 8:30/7:30C. Only on Nick.
Follow-‐Up Two :30 Combo Spot
What Makes the Harpers Different?
Follow-‐Up One :30 Combo Spot
How Do You Build A Harper Household
Announcer: They’re just your average kids…
-‐B-‐Roll Every Which Way-‐
Announcer: Gelng into trouble…
-‐B-‐Roll Sanjay and Craig-‐
Announcer: Solving problems…
-‐B-‐Roll Power Rangers Samuari-‐
Announcer: And having fun wherever they go…
-‐B-‐Roll Spongebob-‐
Except for one small thing…
(Ep 101: -‐ 3:37 Ricky: We’re quadruplets. The kids wave in unison.)
Announcer: Nicky, Ricky, Dicky and Dawn. The World’s Quirkiest Quintuplet Family. Saturdays at 8:30/7:30C. Only on Nick.
Maintain interest with series-‐specific ques1ons/discussion topics with other Nick talent as well as show cast. Answers will reinforce each character’s unique personality traits and quirks.
Talent from Nick respond: Which Harper are you and why. Clip will end with recogni[on that ul[mately, the Harpers are one big team.
Follow-‐Up Two :30 Combo Spot
Makes the Harpers Different?
Follow-‐Up One :30 Combo Spot
How Do You Build A Harper Household
Talent from Nick respond: Who rules the Harper roost and why? Clip will end with recogni[on that ul[mately every sibling has their own unique strength.
Episodic 2 :30 Spot
Episode 102 Dawn Moves Out
When Dawn gets her own room…
(4:42: Dawn: Face it boys, I'm a young woman now. PreXy soon my body's gonna go through changes -‐ Boys (fingers in ears): Lalalaala!)
It’s a fight…
(5:40: Dicky: You'll never make it without us. Dawn: You'll never make it without me.)
For who’s having more fun.
(8:40 -‐ Nicky: Its meat o'clock boys...and I'm buying.) (17:34 -‐ Dawn listening to laughter)
That is…
(25:54 -‐ Creepy doll laughing.)
Un[l night falls.
(25:57 -‐ Boys huddle scared, Dawn snores.)
Announcer: Don’t miss a brand new Nicky, Ricky, Dicky and Dawn, Saturday Night at 8:30. Only on Nick.
Episodic 1 :30 Spot
Episode 104: The Quadfather
What do you get when you cross four siblings…
(31 -‐ Dawn: Check it out womb-‐mates)
With one birthday…
(7:38 – Dawn: What about a beach party?) (7:45 – Dicky: What about a club party with pumping dance music so I can bust out a liXle –he dances-‐ oounce oounce oounce. Ricky -‐ I don't oounse.)
And a giant, Italian beaver?
(4:47: Quadfather: Hello Nicholas. I hope you've bought me some pasta I can't refuse.)
A whole lot of trouble! (Quadfather poinKng meatball sKck)
Announcer: Don’t miss a brand new Nicky, Ricky, Dicky and Dawn, Saturday Night at 8:30. Only on Nick.
Like Farmville but with four-‐[mes the fun!
Using Bluetooth technology, connect with four friends in this resource management mechanics game that lets your crew be all four of the Harper kids and take care of Dad's spor[ng goods store. Buy more items, add new rides and watch the customers pour in. Overspend or don't maintain the equipment and you'll get punished!
