Monday, 19 March, Swan ValleyNI HAO WA 2018

EVENT OVERVIEW Tourism Western Australia (Tourism WA) invites accredited WA product suppliers to participate in Ni Hao WA 2018 to be held in the Swan Valley Region, Western Australia.

China is WA’s largest source market in visitor spend and 6th in visitor arrivals (September 2017, IVS). In the year ending September 2017, 57,000 Chinese visitors spent an estimated $272 million in WA.

Ni Hao, meaning “hello” in Mandarin, welcomes Chinese trade partners to our extraordinary state and aims to strengthen business relationships with key buyers and trade media. The 5th annual Ni Hao WA will take place on Monday, March 19, 2018.

In keeping with the event’s objective of showcasing Perth and the surrounding regions, the Swan Valley has been chosen to host this year’s Ni Hao Event. Located only a short 25 minutes’ drive from Perth City, the Swan Valley is the oldest wine growing region in WA. It is home to food and wine trails offering more than 150 wineries, restaurants, cafes, breweries, distilleries, art galleries, farm gates and a host of other attractions along the way.

Tourism WA will invite 35-40 key outbound travel agents from China and Hong Kong to attend Ni Hao 2018. For the first time, agents from Taiwan will also be invited to participate in the event. As part of Ni Hao 2018, buyers and media will tour the Swan Valley, Perth and various regions as part of a familiarisation program to gain greater product knowledge. Buyers will also participate in a full day business to business workshop at Mandoon Estate and a Gala dinner at Novotel Vines Resort.

Buyers will be selected based on a number of criteria including target segment, product development ability, geographic coverage and business module. Ni Hao WA 2018 will include a market briefing for WA operators, a full day of scheduled appointments with 35-40 key distribution partners and networking functions.

The objectives of Ni Hao WA 2018 are to:

• Provide a cost-effective platform for WA operators to meet and establish business relationships with key buyers from China, Hong Kong and Taiwan.

• Provide an entry-level platform for new WA operators who are keen to explore or enter into these markets.

• Increase awareness of WA as a destination and raise the profile of WA tourism product suppliers.

• Provide an update on the latest travel trends and market behaviour in China, Hong Kong and Taiwan.

• Further strengthen business relationships with key product managers in market.

• Provide agents with a firsthand experience of learning about WA through the famil program.

Registrations for industry participation close on Wednesday, 31 January 2018. All applicants will be assessed against the selection criteria (see page 4).

Successful WA sellers must fully understand and agree to the terms and conditions in order to participate in Ni Hao WA 2018. Tourism WA reserves the right to determine the final WA product representation at the event.

SELECTION CRITERIA As Ni Hao WA is a popular event, the following criteria will be applied to ensure maximum exposure for the destination and participating products:

• Bookable products and services that are suitable for the China, Hong Kong and Taiwan markets.

• Products that are included, or strong potential to be included, in trade programs in China, Hong Kong and Taiwan.

• Preference will be given to operators who have committed to the Greater China market and offer unique experiences to Chinese consumers.

• Collateral (website, online booking engine, brochures etc.) translated in Chinese (Simplified and traditional)

• Current tourism accreditation (ADS, TCWA, ATEC).

In the event of over subscription, acceptance of applications will be on a ‘first come first served’ basis.

PARTICIPATION FEESThe event is financially supported by Tourism WA to encourage maximum participation by WA operators:

Primary delegate $1,500* Second delegate $1,000

(Fee per delegate including GST; maximum two delegates from each organisation).

*A 10% discount will be awarded to Tourism Council WA’s China Ready & Accredited® businesses (Primary delegate only).

INCLUSIONS:• Market briefing• 10 -12 minute one-on-one pre-scheduled appointments

with Chinese, Hong Kong and Taiwan buyers • Two coffee breaks • Lunch • Pre-dinner drinks with an opportunity to sample fresh

regional produce from the Swan Valley region• Gala dinner • Ni Hao 2018 WA Buyers Directory• Inclusion in Sellers Directory for buyers

ONE-ON-ONE SCHEDULED APPOINTMENTSYou are only permitted to decorate your allocated table at the workshop venue. No pull-up banners are allowed.

It is highly recommended that business cards and promotional collateral are translated into simplified Mandarin (Simplified Chinese for China, Traditional Chinese for Hong Kong & Taiwan) for the event. Sellers are encouraged to bring along promotional USBs for the participating travel buyers and media during the workshops.

MARKET BRIEFINGThe briefing will include market updates on China, Hong Kong and Taiwan, insights on the latest travel trends for Chinese consumers and how to position Western Australia to capture different segments of the outbound market in this region.

KEY DATES Applications open Fri, 12 Jan 2018

Applications close Wed, 31 Jan 2018

Acceptance advised and invoice issued by Tues, 13 Feb 2018

Payment due Wed, 28 Feb 2018

Cancellation fees apply Fri, 2 Mar 2018

You will be notified by 13 February, 2018 on the outcome of your application. If you do not hear from us by this date, please contact us immediately. All successful applicants will receive details on payment methods.

Full cancellation fees apply if a cancellation email is received on or after Friday 2, March 2018. Late applications will not be considered. Likewise, failure to meet the payment deadline may result in the cancellation of your application.

ENQUIRIES AND INFORMATION:Ms Rei Seah Market Manager, China, Indonesia and Emerging Markets, Tourism Western Australia

Tel: 9262 1832 Email: trademarkets@westernaustralia.com

NI HAO WA 2018 DRAFT PROGRAMMONDAY, MARCH 1907:30 Registrations for WA sellers and

workshop table set-up08:00 – 09:00 Market briefing09:00 – 09:30 Morning tea break/sellers set up09:30 – 12:30 One-on-one appointments12:30 – 13:30 Lunch13:30 – 15:30 One-on-one appointments 15:30 – 15:45 Afternoon tea break15:45 – 17:45 One-on-one appointments17:45 Workshops end 18:30 – 21:00 Pre-dinner drinks, followed by

Gala dinner

WORKSHOP VENUE: MANDOON ESTATEAddress: 10 Harris Rd, Caversham, WA 6055 Phone: +61 8 6279 0500 Website: www.mandoonestate.com.au

GALA DINNER VENUE: NOVOTEL VINES RESORTAddress: Verdelho Dr, The Vines WA 6069 Phone: +61 8 9297 3000 Website: www.vines.com.au

TERMS AND CONDITIONS1. By registering to participate in Ni Hao WA 2018 (Event) and completing the registration form,

Sellers agree to abide by these terms and conditions.

2. In order to showcase the depth and diversity of Western Australian tourism product, and to maintain and stimulate interest in the destination, Tourism Western Australia (Tourism WA) reserves the right to assess all applications on a case by case basis, determine final product (Sellers) participation for the Event. Tourism WA’s decision is final.

3. The Event requires a minimum of 25 products (Sellers) participating and Tourism WA reserves the right to modify and or cancel the Event itinerary without notice for any reason.

4. In the event a Seller is required to cancel their registration, the following will apply regardless of whether the registration fee has been paid and received by Tourism WA. Cancellation is permitted up to 5pm (WST) 2 March 2018, if cancellation is received after this date the total registration cost will still be payable by the Seller and or retained by Tourism WA.

5. Sellers name change request is subject to approval by Tourism WA and will not be accepted if received after 5pm (WST) 16 February 2018.

6. All cancellations and or name change requests must be made in writing to trademarkets@westernaustralia.com.

7. Sellers are to only promote Western Australia destination and products i.e. national operators or products representing destinations other than Western Australia are not to promote or sell products outside of Western Australia.

8. A Seller can only represent the company that has applied and been accepted to participate at the Event in their own right. Product Representation Companies (PRC) and General Sales Agents (GSA) can only represent one product or destination at this Event.

9. All Delegates, including additional Delegates must be directly employed or contracted by the company accepted to participate at the Event. Tourism WA reserves the right to verify by any means which Tourism WA considers necessary evidence that the Delegates are directly employed by the company to satisfy itself that the delegate has fulfilled this condition. Where it is identified that the additional Delegate is not a direct employee of the product company prior to the Event, the Delegate will be cancelled from the company’s application and any costs associated with that Delegates attendance or participation at the Event will be forfeited.

10. Seller and Delegate Registrations are not exchangeable, redeemable or transferrable.

11. The participation fee is a fixed cost based on group rates and that individual changes may attract additional fees which will not be funded by Tourism WA.

12. There is no reduction in the registration fee for Delegates who do not use any or all of the services or functions as outlined in the itinerary.

13. Sellers contact details will be kept by Tourism WA and Sellers may be contacted in the future regarding information on their participation in this and any future trade events.

14. Sellers acknowledge that Tourism WA’s insurance coverage does not extend to cover third parties including Sellers and Delegates. It is recommended that Sellers and Delegates purchase their own insurance policy.

15. Each Seller hereby warrants that the information supplied to Tourism WA is and will remain true, correct, reliable and current and neither misleading nor deceptive and that the publication of such information will not contravene any laws including the Competition and Consumer Act 2010 (Cth) and Fair Trading Act 2010 (WA).

16. To the fullest extent permitted at law the Seller releases Tourism WA from any and all liability (in negligence or howsoever) for costs, damages, expenses and losses which any Seller may suffer or incur as a result of Tourism WA’s action or inaction arising out of or in connection with the Event.

17. Without limiting clause 15 in no circumstances is Tourism WA liable to any Seller for any indirect or consequential losses, including but not limited to loss of opportunity (including business opportunity), revenue or profit.

18. Without limiting clause 15 and 16 Tourism WA is not liable (in negligence or howsoever) to the Sellers for the acts or omissions of third parties (including any parties for whom Tourism WA is or may be vicariously liable).

19. These terms and conditions are governed by the laws of Western Australia irrespective of the place of residence of any Seller.