Ngp+Van+Handbook - Ale sink Campaign

7/22/2019 Ngp+Van+Handbook - Ale sink Campaign

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NGP VAN Phone Bank Handbook

Paid for by Alex Sink for Congress


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The BasicsA campaign is conversation between a candidate and the voters and field operations are the most direct and

personal aspect of that conversation. Winning campaigns focus on their targets one by one to identify, persuade,

and eventually turnout their votes. Our field plan consists of three essential steps: 1) Who we target, 2) How wetarget them, and 3) What we say to them.

What is a Virtual Phone Bank?Next to door-to-door canvasses, phone banks are the most important means of direct voter contact and an

indispensable element of all field operations.

A virtual phone bank is a campaign tool that allows volunteers to contact targeted voters from anywhere. With

nothing more than a phone, volunteers can use the NGP VAN Phones Only Predictive Dialer to contactthousands of targeted voters for Vote-By-Mail, Early Vote, and Election Day calls.

Why Virtual Phone Banks?The purpose of virtual phone banks is to achieve the following:

1) Encourage voters to turn in their Vote-By-Mail (VBM) ballots2) Encourage voters to vote during the Early Vote time period3) Persuade undecided voters to support Alex

4) Identify supporters who want to volunteer for GOTV

What do we say to them?Direct voter contact is no different from paid or earned media. It is a method for the delivery of a concise,

persuasive message. Phone bank scripts, canvass conversations, emails, and direct mail are thought through in

the same fashion as a press release.For your virtual phone bank, we will upload into NGP VAN a designated script, which corresponds to the target

universe you will be contacting. The phone script will be provided at the end of this packet.



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The RaceThe overall goal of our field plan in Florida-13for the March 11, 2014special election is to help win 51% of

projected voters. With your help, our phone banks will become a crucial part of our winning campaign.

Florida-13: An OverviewU.S. Rep Bill Young served in the Congress for 40 years and stood for re-election 20 times. After his passing on

October 18, 2013, his congressional seat became vacant. While voting for Bill Young, the voters of FL-13 also

voted for President Obama in both the 2008 and 2012 election cycles.FL-13 lies entirely within Pinellas County, as well as the Tampa Bay media market.

In terms of party registration, the Republican Party holds a slight edge. Heres the breakdown:

Democrats: 164,990Independents/NPA: 108,018Republicans: 175, 882Alex Sink won the district in 2006 when she ran for CFO with 54% of the vote.Alex also won the district when she ran for Governor in 2012 with 51.1% of the vote.



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The CandidateAlex Sink has spent her life bringing people together to get things done

for Florida families. As a business leader and Floridas Chief Financial

Officer, Alex worked with both sides of the aisle to cut waste, create jobs,

and find common sense solutions to the states biggest problems. Thewife and daughter of Marines, Alex will bring Republicans and Democrats

together to end the gridlock and dysfunction of Washington, and focus on

the challenges that matter most to Pinellas families like growing our

economy, standing up for veterans, and protecting Social Security and

Medicare.Alexs commitment to solving problems is driven by her 25 years of real

world experience as one of Floridas business leaders, culminating in her leadership of one of Floridas largest

banks. In this role, she earned a reputation for credibility, integrity and dedication to her local customers

helping Floridians secure the resources they need to grow or start a business, send their children to college and

achieve their dreams.

As Floridas Chief Financial Officer, Alex demonstrated her commitment to fiscal responsibility working with

both Republicans and Democrats to crack down on wasteful spending, protect tax dollars and make government

do more with less. As CFO, Alex also served as a consumer watchdog for Floridians: launching innovative

programs like the Safeguard Our Seniors Task Force to protect older Floridians from financial fraud and abuse,

and the Florida Housing Help program that provided assistance to those facing foreclosures and helped

Floridians stay in their homes.Driven by her results-oriented experience in the private sector, as CFO Alex also spearheaded commonsense

initiatives that saved millions of dollars for taxpayers by cutting red tape, introducing performance metrics to

hold government accountable for waste and abuse and creating the right fiscal environment for businesses tocreate jobs.

More recently, Alex is sharing her business acumen with Floridas young people through her Florida Next

Foundation a nonpartisan, nonprofit organization that works to empower young people, entrepreneurs and

small businesses so they innovate, create jobs and build thriving communities. Alex has been involved in

numerous civic and community causes, including the United Way Worldwide Advisory Board, Florida Tax

Watch, Junior Achievement of Tampa Bay, Healthy Kids, Take Stock in Children and the Florida Wildlife

Federation.A resident of Feather Sound, Alex has a long record of service to Pinellas families. From serving customers in

Pinellas County as a banker, to keeping and growing a call center in Largo as Floridas Chief Financial Officer,to helping residents and businesses in the Pinellas community who were hurt by the devastating BP oil spill,

Alex has a record of delivering results for Pinellas residents. Through Alexs public service, community service,

and her work in the private sector she has always demonstrated a proven commitment to the values that make

Pinellas great.Alex earned a bachelors degree in Mathematics, magna cum laude, from Wake Forest University. She and her

husband, Bill McBride (now deceased), have two children Bert and Lexi. Paid for by Alex Sink for Congress


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NGP VAN Predictive Dialer Step-by-Step GuideStep 1:Call (877) 760-6514

Step 2:Enter the 10-digit phone number of the phone you are currently using.

You will then have the option to skip or listen to a short introduction on how to use the dialer.

Step 3:You will now be prompted to enter the Agent ID #and PIN #your administrator has already given you.

Step 4: Hang up your phone you will momentarily receive a call to your phone connecting you to the phone bank.

Step 5: Pick up the call and get ready to be connected to the next available voter.

Even if you dont hear anything, the system is continuing to dial through voters. It is normal for there to be a 1-2minute wait in between conversations. This means the system is dialing through people who are not home.

When you have connected with a voter who answers the phone, you will hear a beep.At the exact same time you hear the beep, the voter is saying hello, so begin speaking as soon as you hear thesound.

Step 6: Onceyou hear abeep, begin reading off the script. (A beep means the voter has just said hello).

Step 7: After the conversation is over, the system will automatically hang up after the voter hangs up.

Wait for a voice to prompt you to enter your disposition.When the voice finishes pronouncing the worddisposition, enter the 2 digit result of your conversation using the codes below.

You must enter a 2 digit result.Each digit corresponds to the result of a single question.If you did not receive a response for one of the questions, type 0 as the result for that question.

Step 8: As soon as you finish entering the result, DO NOT hang up the system will resume dialing and connectyou to the next available voter.

Can we count on your support? Can you volunteer? If no meaningful conversation,choose one of the following.

(1) Strong Alex Sink (1) Yes (92) Wrong Number

(2) Lean Alex Sink (2) No (93) Refused

(3) Undecided (3) Maybe (94) Other Language

(4) Lean David Jolly (4) Later (95) Not Home/Answering Machine

(5) Strong David Jolly (0) No Response (96) Moved

(6) Voting Other (97) Disconnected

(7) Not Voting (98) Deceased

(0) No Response (99) Call Back



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NGP VAN Predictive Dialer Best Practices

The campaign is channeling all of our volunteer resources behind the NGP VAN Dialer -- a predictive system

that will expand our scope and reach in a staggering way (we're talking 3-4 times).

The neat part about this dialer is all you need is a phone-- no computers or internet connection required.

While you will not have a voter's name in front of you, we will ensure precise targeting by preloading into our

system a list of strong Democratic households (full of voters who tend not to vote in midterm years and off-

season elections like this one) so we can mobilize them to turn in the vote-by-mail ballots or vote early. We

removed all split-party households from this list to prevent any unintended 'spillover effect'.

1) Begin speaking as soon as you hear the beep

2) ALWAYS enter a 2-digit disposition AFTER the prompt. If you dont receive a response for one of the

questions, you should enter 0 for that question.

For example:

If you speak with a voter who says he is a strong Sink supporter but doesnt give you a response to the

volunteer question, you should enter 10. The 1 corresponds to his STRONG-Alex support level, and the

0 corresponds to NO RESPONSE for the volunteer question.

3) Volunteers should try pressing the * button to end a call that get's stuck (especially a voicemail that loopsover and over again)

4) 99% of of the time, phone bankers won't connect with an answering machine. In the rare instances the dialer

is imperfect in predictively weeding out the answering machine, each phone banker should sit through the

answering machine and wait until he/she hears the automated voice prompt notifying him/her to enter the 2-

digit disposition for 'Not Home/Answering Machine'.

5) The paper script has many questions, but we will only be recording responses for 2 of them: Support ID and

Volunteer Ask. We still need to ask every question according to the script (especially 'make a plan') since

that's still really important. But ultimately, we will be reattempting voters regardless of their plan to vote,

unless we have an official record of them voting early.



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DATES LOCATION ADDRESS EARLY VOTE VOTE BY MAIL DROP OFF BOX

Sat, March 1 Elections Services Center 13001 Starkey Rd - Largo, FL 9am - 5pm 9am - 5pm

Pinellas County Courthouse 315 Court St, Room 117 - Clearwater, FL 9am - 5pm 9am - 5pm

County Building 501 First Ave North - St. Petersburg, FL 9am - 5pm 9am - 5pm

Seminole Community Library 9200 113th St. North - Seminole, FL NOT AVAILABLE 10am - 4pm

Pinellas Park Library 7770 52nd St - Pinellas Park, FL NOT AVAILABLE 9am - 4pm

Sun, March 2 Elections Services Center 13001 Starkey Rd - Largo, FL 9am - 5pm 9am - 5pm



Mon, March 3 Fri, March 7 Elections Services Center 13001 Starkey Rd - Largo, FL 10am - 6pm 8am - 6pm




North County Tax Collector Office 29399 US Hwy. 19 N - Clearwater, FL NOT AVAILABLE 8am - 4pm

Gulf to Bay Tax Collector Office 1663 Gulf to Bay Blvd - Clearwater, FL NOT AVAILABLE 8am - 4pm


South County Tax Collecter Office 1800 66th St. N - St. Petersburg, FL NOT AVAILABLE 8am - 4pm

Sat, March 8 Elections Services Center 13001 Starkey Rd - Largo, FL 9am - 5pm 9am - 5pm





Sun, March 9 Elections Services Center 13001 Starkey Rd - Largo, FL 9am - 5pm 9am - 5pm



Mon, March 10 Elections Services Center 13001 Starkey Rd - Largo, FL NOT AVAILABLE 8am - 5pm

Pinellas County Courthouse 315 Court St, Room 117 - Clearwater, FL NOT AVAILABLE 8am - 5pm

County Building 501 First Ave North - St. Petersburg, FL NOT AVAILABLE 8am - 5pm






Tue, March 11 Elections Services Center 13001 Starkey Rd - Largo, FL NOT AVAILABLE 7am - 7pm

Pinellas County Courthouse 315 Court St, Room 117 - Clearwater, FL NOT AVAILABLE 7am - 7pm

County Building 501 First Ave North - St. Petersburg, FL NOT AVAILABLE 7am - 7pm






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DATE CAMPAIGN DIAL-IN # AGENT ID PIN

3/2/14 Dry Run - Day 2 (3.2.14) (877) 760-6514 3092812 70258

3/3/14 AFC Dialer (3.3.14) (877) 760-6514 3092818 70259

3/4/14 AFC Dialer (3.4.14) (877) 760-6514 3092826 70260

3/5/14 AFC Dialer (3.5.14) (877) 760-6514 3092830 70261

3/6/14 AFC Dialer (3.6.14) (877) 760-6514 3092832 70262

3/7/14 AFC Dialer (3.7.14) (877) 760-6514 3092837 70263

3/8/14 GOTV Day 1 (3.8.14) (877) 760-6514 3092839 70264

3/9/14 GOTV Day 2 (3.9.14) (877) 760-6514 3092840 70265

3/10/14 GOTV Day 3 (3.10.14) (877) 760-6514 3092844 70266

3/11/14 GOTV Day 4 (3.11.14) (877) 760-6514 3092845 70267



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Questions?

Contact Soham Pandit at (267) 391-8512


Documents

Ngp+Van+Handbook - Ale sink Campaign