Ngo Van Trung OSS Founder & CEO [email protected] Magento
Overview How to Start a Magento Business
Slide 2
Agenda Introduction Architecture Overview Introductory Features
and Functionality Demonstration How to Start a Magento
Business?
Slide 3
Magento Company Founded: 2001 115+ employees (and continuing to
grow) Headquarters: Los Angeles, CA Increasing Revenues and
Profitable Every Year Platform 60,000+ Merchants Translated into
60+ languages with strong world-wide traction Named in 2009
Forrester Wave of B2C eCommerce Platforms Named in Forresters 2010
Market Overview: Global eCommerce Solutions Report Magento is the
worlds fastest growing eCommerce platform.
Slide 4
Slide 5
Slide 6
Vizio
Slide 7
Fox
Slide 8
Flexibility with Enterprise Support and Functionality
Slide 9
Slide 10
Architecture Extensible and Upgradeable Architecture
Architecture Maintains Upgradeability with Customizations Core
Local Community Complete Flexibility on Design Look and Feel MVC
Architecture Core API opens platform for integration Supports both
SOAP and XML RPC protocols Catalog Customer Order
Slide 11
Slide 12
Structural and Content Blocks
Slide 13
Templates and Design
Slide 14
Features and Functionality Site Management Multi-Store
Management Search Engine Optimization Catalog Browsing Product
Browsing Marketing and Promotion Tools Checkout Reporting and
Analytics
Slide 15
Site Management Content Staging and Merging Restrict Access per
Store(s) Multi-Lingual and Currency Upgrade Management Admin Roles
and Users Content Testing and Management
Slide 16
Slide 17
Multi-Store Management Flexible Management for Many Business
Uses Multiple Brand Sites Localized Versions of Sites Main and
Micro-Sites Private Sales Sites B2C and B2B
Slide 18
Search Engine Optimization 100% Search Engine Friendly Search
Engine Site Map URL Rewrites give full control of URL's
Meta-information for products and categories Auto-generated Site
Map for display on site Auto-Generated Popular Search Terms
Page
Slide 19
Catalog Browsing Dynamic Attribute-Based Catalog for
Flexibility Layered Navigation Product Comparison Recently Viewed
and Compared Product Reviews and Ratings Landing Pages, Banners and
Personalized Content Configurable Sorting
Slide 20
Product Browsing Configurable Attribute Based Detail Pages
Multiple Images and Zoom Reviews and Ratings Product Tags Flexible
Display Options Simple (one SKU) Configurable (Style Displayed with
Selection) Grouped (Multiple SKUs can be displayed/ordered) Bundled
(Custom Configures Product or Kit) Downloadable and Virtual
Slide 21
Marketing and Promotion Tools Rule-Based Promotions Customer
Segmentation Personalized Content Display Private Sales Rule-Based
Association of Upsells, etc.
Slide 22
Checkout Dozens of Payment Gateways Alternative Payment Methods
(PayPal, Google Checkout and Checkout by Amazon) One-Page Checkout
Checkout as Guest Use Existing Account Ship-to-Multiple Addresses
Checkout Real-time rates from Major carriers Store Credit and Gift
Cards
Slide 23
Reporting and Analytics Dashboard view and Reporting module
Logging of Administrator Actions Integrated with Google Analytics
and Website Optimizer Reports configurable and exportable Sales
Report Abandoned Shopping Cart Report Most Purchased Products
Report Search Terms Report And more
Slide 24
How to Start a Magento Business? Is it easy to build an
extension? What is the most important? Sell your extensions on
magento-connect. Sell your extensions on Magestore.com