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Company and Services Overview

Your On-Demand Marketing and Product Team

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We are a national team of highly accomplished marketing and product executives who have

in-depth experience and knowledge developing, launching and marketing a wide variety of

innovative products and services. We offer resources who can serve as Advisors, Project

Leaders, or Contracted Workers to help you design, develop, launch, manage, measure

and market your overall business and key products. Our team has led the marketing and

product activities for numerous top branded companies across multiple industries. Here is a

sample of some of the specific areas we have accomplished expertise:

Who We Are

Consumer Packaged Goods

Pharmaceuticals/Health Care/Digital Medicine/Digital Health

Mobile Applications and Internet Applications

Cloud, Software-as-a-Service (SaaS) and Software

Home Automation/Internet of Things

Wireless Network Services (Carrier) – 3G/4G, LTE

Broadband Internet and Wi-Fi Services

Data Networking, Messaging and Managed Services Products

Handset and Wireless Equipment

Data Networking Equipment

Energy

Food and Beverage

Professional Services

Retail

1-877-5NXTGEN (569-8436)

NextGen Marketing Group™ - Our Expertise

The NextGen Marketing Group™ offers our rich experience and expertise to help your company develop

marketing strategies or launch new products with specific emphasis in the following areas:

Marketing Strategy

Product Management

Product Development

KPI’s and Metrics

Launch & Post-Launch

• GTM Plan • Business Planning • Forecasting • Competitive Analysis • Strategic Partnering • Value Proposition • Marketing Tactics • Channel Strategy • Branding Strategy

• Product Strategy • Product Description • Lifecycle Process • Change Management • Product Management Process • Pricing and Offers • Product Reviews • Funnel Management

• Stage/Review Process • PRD Sessions • Core Team Process • Project Management • Reporting and Project Tracking • Priority Management • Resource Management • Integrated Systems Testing • Alpha/Beta Testing • After Action Reviews • War Room Process

• KPI Strategy • KPI Definitions • KPI Project Scope • Prioritization • Project Mgt • Automation • Mobile KPI’s • Big Data • Digital Dashboards

• Launch Planning • Launch Process • Launch Signoffs • AAR’s • Launch Execution • Post-Launch Reviews • Corrective Actions • Customer Feedback

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Strong Expertise in Product Life Cycle Management

Depth of knowledge and resources to help you meet your goals

Meaningful and impactful solutions

Realistic and practical recommendations

Executive counsel

Candid communications

Deliver on time and on budget

Definition Development Launch Management Measurement

Proven Management & The Specialization To Support Your Business

1-877-5NXTGEN (569-8436)

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We Have a Very Strong Competency in

Digital Product Transformation

Product Innovators Provide Proven Solutions To Sustain Success

Real-world experience leading complex digital product initiatives

Advanced expertise in launching tech-based products/services

Experience in best practices for improving business agility/speed-to-market

Breadth and depth of talent to form the right team for client project

Bias for action and “making it happen”

Understand your industry and speak your language

Digital product experts

Complete life cycle knowledge haven driven strategy, product development,

market launch, and market growth

1-877-5NXTGEN (569-8436)

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Strategic:

• Marketing and product assessments – strategic, process, and structure.

• Development of a business plan/product requirements/strategic marketing plan

• Brand/messaging strategy

• Product strategy and roadmap

• Digital product launches

• Launch of a new product/service or business – complex/eco-system service platforms

• Distribution strategy

• Product development leadership, best practices, organizational effectiveness

• Creative – development of new materials, creative look/feel, advertising

Tactical:

• Leadership for projects that have limited internal resources/experience

• Fill open positions during hiring freeze or lengthy recruiting process

• Operational management for start-ups and early stage companies

Typical Projects We Handle

1-877-5NXTGEN (569-8436)

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Our experts have served as corporate leaders or advisors at many top companies

across various industries to launch new marketing programs and products.

Our Credentials

1-877-5NXTGEN (569-8436)

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Our Experience and Affordable Business Model

Reduces Your Risk

Executive staff, expert execution

Work with top industry experts to incorporate best practices

Single point for all your marketing and product support resources

Strategies and best practices to optimize the use of your resource budget

Create opportunities

Identify gaps

Get it right

Instill comfort and confidence

1-877-5NXTGEN (569-8436)

Our Virtual Business Model and Low Overhead Enable Very Affordable Rates: • Hourly Advisory Sessions • Flat Rate Project Fees • Monthly Retainers • Monthly Hour Tiers for Support • Customized Rate Plans

NextGen Marketing Group™ Efficient Business Model

REAL-TIME PROJECT MANAGEMENT

AND DOCUMENT SHARING TOOLS

LIVE VIDEO/WEB

CHAT

SYSTEMS WITH

NGMG RESOURCES

SOCIAL MEDIA DIRECT CONNECTIONS

TEXT AND INSTANT

MESSAGING/MOBILE VIDEO CHAT

STATE-OF-THE-ART TECHNOLOGY COLLABORATION AND COMMUNICATIONS TOOLS

VIRTUAL MEETING ROOM

PLATFORMS

VIDEO ADVISORYSESSION

TOOLS

Our Efficient Operating Model and Low Overhead Enables More Price Flexibility With Our Clients

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Creating a Stronger Marketing Plan & A Seamless User Experience

How We Operate:

Listen & Understand

Hands On & Available

Candid Communications

Aligned Interests

Collaboration Model

Transparent

Customized Approach

Virtual Technology Tools

Operational Efficiency

What We Deliver:

Practical & Realistic Solutions

Innovative Ideas

Proven Best Practices

Streamlined Activities

Cultural Transformation

Training & Knowledge Transfer

Sustained Success

Immediate Impact

Results – Not 3 Ring Binders

Our Commitment Is To Your Success

1-877-5NXTGEN (569-8436)

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Enhance Your Marketing Strategy or Product Launch

With the NextGen Marketing Group™

• Work with top marketing and product experts across the country to create winning strategies and learn best practices.

• Enjoy a “one-stop-shop” for all your marketing or product resources.

• Select the most convenient and affordable program for your needs.

• Get introduced to the latest strategies and best practices and to help you optimize the use of your resource budget. • Let us help you. Call today to set of a FREE initial consultation of visit our website and schedule a virtual advisory session with the expert you select today! Call Us Today at 1-877-5NXTGEN (569-8436) www.nextgenmktg.com

1-877-5NXTGEN (569-8436)

Thank You

Let us help you. Contact us for a free initial consultation.

1-877-5NXTGEN (569-8436) nextgenmktg.com

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NextGen Marketing Group™ Marketing and Product Experts

Team Biographies

and Credentials

Your On-Demand Marketing and Product Team

For Detailed NextGen Braintrust™ Expert Team Biographies, Please Visit Our Website at

www.nextgenmktg.com

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As a highly experienced marketing and product executive having launched over 100 new products in his career, Greg decided the traditional business models for providing experienced marketing and product resources for businesses were outdated, inefficient, costly and very frustrating. Too much waste was present in the current process and trying to find the right resources and professional services was always a challenge. So, Greg had a vision to create a new business model----a focused team of resources that represent the very best marketing and product talent across the country providing clients with access to experts serving as advisors and outsourced resources---delivered affordably and efficiently to businesses using the latest in advanced technologies to maximize productivity, minimize cost, and drive results. That idea and was the foundation of the NextGen Marketing Group™

Prior to founding NextGen Marketing Group™, Greg spent 25 years in the technology industry as a senior Product, Marketing, Strategy, Business Development and Sales executive. He was a self-described “serial entrepreneur” –developing and launching many new digital products during his career that led to significant market share gains and new revenue sources for major companies such as Sprint, AT&T/TCI, Qwest/US WEST and Paetec/McLeodUSA. The last ten years of his corporate career Greg served as the VP of Marketing or CMO for public companies or major divisions of these companies. Greg works today with NextGen Marketing Group™ clients across the country as an outsourced executive, advisor, and business counselor helping clients improve their marketing and launch new innovative products. He has led teams in the Pharma/Health Care, Wireless, Broadband/Internet, Telecom and Entertainment industries. Greg is available as part of the NextGen BrainTrust™ expert team.

Greg Crosby Founder and

CEO

Iowa City, IA (319) 887-5665 - Office (319) 621-2424 - Mobile

greg.crosby@nextgenmktg.com

www.nextgenmktg.com