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COMPANY INFORMATION 2015
International Quality – Local Affinity
International Quality – Local Affinity
Swiss International Concorde in Fujairah Swiss International Mabisel in Port Harcourt Swiss International Michelangelo in Venice
Content
• Introduction
CONTENT
Introduction ……………………………………………………………………………………………………….………………………..…………………………..Page 3
The Company ……………………………………………………………………………………………………….…………………………..……………………..Page 4
Our Values ……………………………………………………………………………………………………….……………………………………….……………….Page 5
Our Mission, Our Vision, Our Credo ……………………………………………………………………………………………………….…………Page 6
The Brands ……………………………………………………………………………………………………….…………………………………………….…………Page 7
The Food & Beverage Concepts ……………………………………………………………………………………………………….…………………Page 8
Meetings & Events Concepts ……………………………………………………………………………………………………….………………………Page 9
Leisure Facilities ……………………………………………………………………………………………………….………………….……………………......Page 10
Loyalty Programs.……………………………………………………………………………………………….…………….………………………………….…Page 11
Lounge Concept ……………………………………………………………………………………………………….………………………………….……..…..Page 12
Swiss International Management Formula ……………………………………………………………………………………………………..Page 13
Swiss International Management Formula ……………………………………………………………………………………………………..Page 14
Swiss International Value Drivers at a Glance ………………………………………………………………………………………………Page 15
Our Presence Worldwide ……………………………………………………………………………………………………….………………………………Page 16
Area Offices Worldwide ……………………………………………………………………………………………………….…………………………………Page 17
Page 2 l January 2015
Content
• Introduction
INTRODUCTION
Welcome to Swiss International! We appreciate your interest in our Hotels & Resorts and we are pleased to present our company to you. Swiss International's roots are since 30 years anchored in Switzerland, which is known worldwide for its quality and precision, values that we ever since proudly translate into the day to day operation of our hotels . From the shores of Europe to the coasts of China, to Africa and the Middle East, our customers will experience the best of Swiss Hospitality at consistent quality levels. Whilst the concepts of our luxury, upscale and midscale brands are tailored to the needs of today's savvy business and leisure traveler, the Swiss International Business Model strongly focuses on increasing market shares and on driving financial results for all stakeholders. Swiss International is currently on a tremendous journey of expansion in the GCC countries, Africa, Asia and in good old Europe and our vision is to grow the chain by 150 hotels by 2020. Be part of it - we look forward to hearing from you!
Henri (Hans) W.R. Kennedie CEO & Managing Director
Page 3 l January 2015
THE COMPANY
Next to the global distribution through the state-of-the-art central reservation system SWISS-REZ, the company offers a range of services like Technical Services, HR Management, Marketing, Sales, Revenue Management, SEO and Distribution Management in order to drive profitability. The hotels benefit furthermore from a robust support mechanism which includes extensive Business - and Operational Support Sessions as well as tailored training courses from the Swiss International Business School
Page 4 l January 2015
The world of hospitality revolves around return of investment! Swiss International offers a robust business model to hotels on either a franchise or a management agreement. As such, the hotels can well position themselves in the market by taking full advantage of the sound established Swiss International Brands & Concepts as well as the Swiss International Commercial Value drivers in order to maximize its financial results.
OUR VALUES
“Much more than just a Brand” and “Best in Class” are the best ways to describe Swiss International’s philosophies on international business. All stakeholders share and honor the traditional Swiss values of hospitality.
Page 5 l January 2015
OUR MISSION
Proud of Swiss Quality!
OUR VISION
To Be a Major Player in the European, African and Asian
Hospitality Industry!
OUR CREDO
A Trusted Partner to Hoteliers, Owners,
Developers & Guests, Colleagues!
Page 6 l January 2015
THE BRANDS
The “Swiss Touch” and "Guest Experience" are the essence of each of the Swiss International brand’s characteristics. Passion for hospitality, quality assurance standards and adaptation to an ever changing market, distinguish our brands and make them stand out of the crowd.
Page 7 l January 2015
THE FOOD & BEVERAGE CONCEPTS
The concepts of our branded F&B outlets are designed to provide unrivalled guest experience but are also focused on keeping sharp control over the GOP. The menus are featuring fresh & healthy food in optional portion sizes to fit customers' needs, and the profitability of each menu items is closely monitored at all time.
Page 8 l January 2015
MEETINGS & EVENTS CONCEPTS
Swiss International Mabisel in Port Harcourt Swiss Spirit Hotel & Suites Freetown
Page 9 l January 2015
Superior facilities, state-of-the-art audiovisual systems and complete meeting equipment guarantee that meetings in our hotels are as pleasant as they are productive. The concepts of the brands Eventives and The Box are designed to match the correspondent hotel brand scale and as such, to meet guest expectations.
LEISURE FACILITIES
Swiss International Concorde in Fujairah Swiss International D’Palms Airport in Lagos Swiss International Imperial Holiday in Marrakech
Page 10 l January 2015
LOYALTY PROGRAMS
The Swiss International’s loyalty program comes in various options from the free of charge SWISS SELECT program which allows frequent stay guests to redeem earned points, to the annual subscription programs SWISS SELECT PLUS to enjoy F&B discounts and the SWISS SELECT LOUNGE to have free access to all advantages of the business lounge.
Page 11 l January 2015
LOUNGE CONCEPT
Page 12 l January 2015
SWISS INTERNATIONAL MANAGEMENT FORMULA TYPICAL EXAMPLE OF THE REVENUE CONTRIBUTORS
Page 13 l January 2015
Rooms Revenue - 65%
F&B Revenue - 25 %
Other Operating Income - 8%
Other Income - 3%
HOTEL REVENUE
SWISS INTERNATIONAL MANAGEMENT FORMULA THE REVENUE GENERATORS EXAMPLE
Page 14 l January 2015
ROOMS REVENUE FOOD & BEVERAGE REVENUE
SWISS-SELECT Members - 33%
INSPIRATIONS Members - 50%
Eventives (Roomhire) - 17%
OTHER OPERATING INCOME
Transient - 15%
Corporate Individual - 20%
Corporate Group - 5%
Leisure Individual - 20%
Leisure Group - 5%
Extended Stay - 35%
Swiss Café Restaurant & Lounge - 30 %
Noodles & Rice - Asian Cuisine - 30 %
TED & Co On the Go - 15%
Eventives Meetings & Events - 15%
Moods Shisha Lounge - 6%
SWISS INTERNATIONAL VALUE DRIVERS AT A GLANCE
One Provider for Your Success!
Page 15 l January 2015
OUR PRESENCE WORLDWIDE
Page 16 l January 2015
CENTRAL EUROPE Zurich, Switzerland
Page 17 l January 2015
NORTH WEST EUROPE Amsterdam, Netherlands
SOUTHERN EUROPE Rome, Italy
TURKEY & THE BALKANS Istanbul, Turkey
WEST AFRICA Lagos, Nigeria
GREATER CHINA Shanghai, China
BANGLADESH Dhaka, Bangladesh
SOUTHERN ASIA New Delhi, India
AREA OFFICES WORLDWIDE
MIDDLE EAST Ras Al Khaimah, U.A.E.
NORTH AFRICA Tunis, Tunisia
EUROPE
AFRICA & MIDDLE EAST ASIA FOR ALL ENQUIRIES CONTACT
International Services Center Tel: +971 7 2433 242 [email protected] www.swissinternationalhotels.com
International Service Center & Middle East Office c/o Alpha Hospitality Management Services Amenity Building 2 – Office Suite 904 P.O. Box 85644 Al Jazeera - Al Hamra Ras Al Khaimah, U.A.E. Tel: +971 7 2433 242 Email: [email protected]
For more information and contact please contact [email protected]
Thank You!
International Quality – Local Affinity
OUR LOYALTY PROGRAM
www.swissinternationalhotels.com
Thank You For Your Interest.
Be Part of Swiss International!
