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AIESEC TURKEY WIKI
AIESEC in Turkey 12-13 Term
National Focus Areas
How to define a Focus Area?
1. SWOT Analysis
2. Defining advantages&disadvantages
3. Defining urgent/not urgent needs of the
institution
4. Comparison with the external world
5. Definition of the next steps
6. But in the source; the vision of the
institution
OUR NFA DEFINING PROCESS
20.12.2012
SupervisoryGroup Meeting
January 2012
LCPs Meetin
g in İstanbul
February 2012
Board of Advisors Meeting
April 2012
Elect MC Team
Planning Week
April 2012
National Focus Area Expectation Survey with LCPs
January
2012
Strategy
Meeting
with
different
group of
people
WHAT KIND OF CHARACTERISTICS
DO WE PAY ATTENTION FOR NFAs?
O It involves “measurables”.
O The process and action steps are defined.
O The answers of “what, when, by whom” questions are clear.
O It is needed to be evaluated in the context of 2015. It doesn’t have to serve for it; but at least evaluation is necessarily important.
O How it sounds in the external world.
O Its effects are not valid just for one year; but for three years
WHAT KIND OF QUESTIONS ARE NEEDED TO BE ASKED?
O Why does the world need AIESEC?
O Why does Turkey need AIESEC in Turkey?
O What kind of complaints do we have in
functional area?
O Questioning the essence of AIESEC and
things we do(operational projects etc.)
NOW IT IS TIME FOR 12-13 NFA ANNOUNCEMENT
What do these nfas mean in detail?
What is the big picture we want to see?
Why does Turkey need AIESEC in Turkey?
O Unemployment rate is 18.4% in youth population of Turkey
O System of education
O Increase in the entreneurship promotion
O Import&Export goals of Turkey
O Different languages, cultures; tolerance deficiency
More AIESECers are needed.
NFA 1: NCM
WHY NCM?
O Turkey needs more AIESECer
O We have a GCM anyway, why NCM?
O Youth leadership development is our core bussiness;
but we are not so preferrable in company&NGO or
institutions. We are not the first choice partner.
O In the global plenary, Turkey doesn’t lead with its leaders.
O Active participants is the biggest stakeholder of this
organizations
NCM ACTION STEPS&SUBTITLES 1
Name of the action step Numeric goal Time
Defining the adjectives of
an AIESECer to have
process
Presidents’ Meeting
(the last decision is here)
NCM Implementation&
application process
Presidents’ Meeting(the
last decision is here)
NCM measurement tools
like 360 and application
timeline of it
Before ATCOM
Rec.&selection process
design according to NCM
ATCOM
All the HR Process design
according to NCM
ATCOM
NCM ACTION STEPS&SUBTITLES 2
Name of the action step Numeric goal/Subtitles Time
Employee Branding
Activities
Starting with ATCOM
Project&Process Focused
HR Development
Pre MC Abroad (8)
Programme, LEAD(12),
GCDP EP Programme(40),
EB Programme(55)
In 3 year, the most MC
Abroad Export Country
Goal
New MEC Best Educational NGO in
Turkey Goal
ATCOM
NCM MC Responsibles
O Main responsibles:
In the MC Level: MC VP TM
In the LC Level: MC VP LCD
Its link with 2015
BHAG&Statements
O First Choice Partner
O Global Youth Voice
O Positive Impact on Society
O For the future: Our members are the biggest investment
for the future.
NFA 2: STUDENT BASED PR
WHY STUDENT BASED PR? O Bad situation of OGX, both in terms of numbers and positioning
O Deficiency in showcasing the value of our GCDP&GIP products in OGX
part
O Bad reputation. Pls pay attention!
Not increase in positioning; but setting up the rightest positioning
O Current system doesn’t reflect the fact that we are a student based
organization. (e.g. Imbalance between ICX-OGX fee)
O Linked with Turkey’s realities (Education system, enterpreneurship
programmes)
STUDENT BASED PR ACTION STEPS&SUBTITLES 1
Name of the action step Numeric goal/Subtitles Time
Change in
marketing&pointing&selec
tion process
Delivery rate %80
(product), the world %40
Until ATCOM
A special product: German
speaking marketing
students
In three years, aiming to
be the first choice partner
in this market
Starting: May
Change in pricing&limiting
prices
June GA, December GA
Poland White&Black
Board/NPS
Until ATCOM
Focusing on CRM
System&NPS
There will be a numeric
goal in terms of the
complaints number
Until ATCOM
STUDENT BASED PR ACTION STEPS&SUBTITLES 2
Name of the action step Numeric goal/Subtitles Time
Revising the PR
partnerships in national
level
Until ATCOM
Collaboration study with
other university student
organizations
Until ATCOM
GCDP Project Mindset Güneydoğu’da Yeni
Ufuklar Project
After February
Employee Branding
Activities (Mentioned in
NCM Part)
Starting with ATCOM
Student Comm.
Partnership
ATCOM
STUDENT BASED PR MC RESPONSIBLES
O MC VP OGX
O MC VP ER
O Co responsible: MC VP TM, MC VP ICX
Its link with 2015
BHAG&Statements
O BHAG: Engagement of Every Young Person in
the World
O Positive Impact on Society
O First Choice Partner in Specific Markets
NFA 3: IM
WHY I’M
O Lots of planning; but no tracking
O Deficiency in corporate memory
O There are lots of things to innovate; but we don’t have the system. So in this scale innovation doesn’t work.
O Making the planning and defining goals with concrete and reliable analysis
O Doing things by knowing the reason behind it
IM ACTION STEPS&SUBTITLES 1
Name of the action step Numeric goal/Subtitles Time
Performance
management
Podio, HEALTH, all Docs in
the LCD part, AIESEC
Turkey Wiki
Kick Off, Natco, June
Exact&concrete
information management
in auditions
The auditions will be
made just by MC VP
LCD&MC VP F
June
Docs explaining all
process in formation in
functionals, especially in
OGX
Until July
Financial&Administrative
Process Docs
Natco-Presidents’ Meeting
Launch
IM ACTION STEPS&SUBTITLES 2
Name of the action step Numeric goal/Subtitles Time
Alumni Management …… Goal for Alumni
Activities in 60th
Anniversary
Part 1: In July
Part 2: After ATEMCO
Increase in the
performance of every
entitiy
At first, MC IM Advisory
Group
May
ICX Podio, NPS
OGX İnternship.aiesec.org.tr
Online processes like
language interviews
ER, Comm Podio
IM ACTION STEPS&SUBTITLES 3
Name of the action step Numeric goal/Subtitles Time
TM All the programmes (MC
Abroad) rely on database
management
Part 1: In July
Part 2: After ATEMCO
F Credit rating system for
financial
management(financial
credit points, monthly
bugdet tracking&reporting
Natco Launch
ICX Podio, NPS
OGX İnternship.aiesec.org.tr
Online processes like
language interviews
ER, Comm Podio
IM MC Responsibles
O Main Responsibles: MC VP ICX&MC VP F
O Co Responsibles: The Whole Team
Its link with 2015
BHAG&Statements
O First Choice Partner:
Here as planning&tracking is the driver, in
ICX&F&ER parts it is oriented to first choice
partner
IT’S NOT FINISHED NOW !
THESE ARE VISIONS RANGING TO 2015 Are you curious about it?
13-14 Term
O Financial execution is being shared as a
GCP both in the internal and external parts
O MCP is getting more preferrable in issues
which is interested in especially “youth
voice”
O Thanks to employee branding activities and
HR structure of the previous term, this term
is starting to new ER partnership, which is
focusing on “IMPACT”
13-14 Term
O Occupation rate can be measured and the
rate is……
O ……… alumni is participating in “60th
Anniversary of AIESEC in Turkey”
O Online audition
O Online XP Circle
O AIESEC in Turkey is starting to be “youth
voice”
14-15 Term
O AIESEC in Turkey as an NGO (e.g. The Best Educational NGO of
Turkey)
O If there is a need to hear “youth voice”, one of the very first ranks
is “AIESEC”
O Organizational structure is designed according to AIESEC in Turkey
focus areas.
O Here there are 12 people who grew up in LEAD Programme
14-15 Term
O Market capitalization in student&company
markets
O 12 LCs+3 Initiatives
O And of course AIESEC 2015
It is you who will make it possible
it is possible!
