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NEXTGEN311: ORGANIZATIONAL
TRANSFORMATION & PERFORMANCEPresentation prepared for:
Association of Government Contact Center Professionals (AGCCP) Conference
Sukumar GanapatiDirector, Ph.D. Program in Public Affairs
Florida International UniversityMiami, FL
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RESEARCH FOCUSBroad focusHow does IT innovation adoption and implementation transform public sector organizations and affect their performance?
Case of 311 centers: NextGEN311Transforming local governmentPerformance OrientationSmart city?
INTRODUCTIONEmerging Paradigm Shifts Transformation from City to Regional Model City wide Performance Management
Paradigm Shift Enablers Technology: Open 311 APIs, Mobile Apps Organizational: Third Party Vendors Financial: Scale economy Political: Regional integration
Reality Check Voice calls and Personal touch still important
NextGEN3113
Stovepipe model Horizontal integration model
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Call Centers
PUBLIC
STAGE 1 STAGE 2PRESENT CITY MODEL
311 Call Center
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PUBLIC
311 Call Center
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311 Call Center
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PUBLIC
CITY A
OPEN 311 STANDARDS (MOBILE APPS, THIRD PARTY PROVIDERS)
CITY B
CITY C
STAGE 3EMERGING NEXT GEN311 MODELR
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ENABLER 1: OPEN 311 About 300+ cities have 311 contact centers or CRM systems Inquiries about 70%; Service Requests about 30%
About 30 cities comply with Open 311Open API for storing/ retrieving service request data in a standard format.
Online access to external actors and stakeholders
ENABLER 2: MOBILE APPS
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CLOUD SOLUTIONS
ENABLER 3: VENDORSCity Sourced Over 250 customers; Mobile Apps + Backend CRM
FixMyStreetUK Based, but expanded to other countries
Open source platform
Public StuffOver 200 cities; Mobile Apps
SeeClickFixOver 290 cities; Service Request Management
ENABLER 4: ECONOMICS+POLITICSEconomics: Costs of customer contact centersSmall vs large citiesSize of customer centers
Scale EconomyRegional Cost SavingsVendor aggregation of cities
Politics: Regional integration requires political coordinationCounties could integrate non-emergency functions for cities
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REALITY CHECKVoice calls matterMobile apps have grown; millennials use it
Still voice calls matterHuman coordination of unpredictable events
311 is non-emergencyCall overflow from 911 centers
Integration of existing 311 with other technologiesSocial networks; Crowdsourcing; SMS; Augmented Reality
NEXTGEN 311Customer centers will:Diversify in their functioningTake on multiple tasksPrincipal elements of the Smart CityNOT only be customer contact centers
Economic Development311 community services support planning and design
Public Engagement311 as a citizen participation center
NEXTGEN 311Data RepositoriesBig (public) data
Emergency Recovery and Preparedness311 as centers for mitigation and response
City-wide performance management 311 as indicators for performance across departments
Performance Dashboards and Visualizations
Entrepreneurship + Innovation