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Next Gen Engagement (NEBB) copy - Ryan Jenkins · 2020-01-03 · WHY GENERATIONS MATTER 52% of workers say they’re least likely to get along ... Work hard, play hard work smart

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Page 1: Next Gen Engagement (NEBB) copy - Ryan Jenkins · 2020-01-03 · WHY GENERATIONS MATTER 52% of workers say they’re least likely to get along ... Work hard, play hard work smart
Page 2: Next Gen Engagement (NEBB) copy - Ryan Jenkins · 2020-01-03 · WHY GENERATIONS MATTER 52% of workers say they’re least likely to get along ... Work hard, play hard work smart

by Ryan [email protected]

www.ryan-jenkins.com/NEBB

NEXT GENERATION

leadershipproven strategies to engage a multi-generational workforce

Page 3: Next Gen Engagement (NEBB) copy - Ryan Jenkins · 2020-01-03 · WHY GENERATIONS MATTER 52% of workers say they’re least likely to get along ... Work hard, play hard work smart

4 strategiesto engage generations Q&A and

today’s agendaBuckle up and buckle down

recapwho are theygenerations

Page 4: Next Gen Engagement (NEBB) copy - Ryan Jenkins · 2020-01-03 · WHY GENERATIONS MATTER 52% of workers say they’re least likely to get along ... Work hard, play hard work smart

Age Numbers

GenERATION Z < 19 50+ millionMillennials 20-36 76 million

Generation X 37-52 51 millionbaby Boomers 53-71 75 million

Builders 72-89 56 million*G.I. Generation 90+ 60 million*

THE Generations

Page 5: Next Gen Engagement (NEBB) copy - Ryan Jenkins · 2020-01-03 · WHY GENERATIONS MATTER 52% of workers say they’re least likely to get along ... Work hard, play hard work smart

27%

33%38%

Millennials Gen X Boomers Builders Gen Z

2017 workplace5 generations representin’

Page 6: Next Gen Engagement (NEBB) copy - Ryan Jenkins · 2020-01-03 · WHY GENERATIONS MATTER 52% of workers say they’re least likely to get along ... Work hard, play hard work smart

25%

75%

Millennials & Gen Z Other Generations

2025 workplaceOh the places they’ll go

Page 7: Next Gen Engagement (NEBB) copy - Ryan Jenkins · 2020-01-03 · WHY GENERATIONS MATTER 52% of workers say they’re least likely to get along ... Work hard, play hard work smart

WHY GENERATIONS MATTER

52%of workers say they’re least likely to get along with someone from another generation.

so much is at stake

Page 8: Next Gen Engagement (NEBB) copy - Ryan Jenkins · 2020-01-03 · WHY GENERATIONS MATTER 52% of workers say they’re least likely to get along ... Work hard, play hard work smart

millennialswho & why

of Millennials are disengaged at work, the most of any generation.

largest generation digitally dependent

71%

of Millennials expect to leave their organization by the end of 2020.

66%

trillion annually is the estimated

spending power of U.S. Millennials

by 2020.$1.4

70%

20-36 yrs old

most educated

of Millennials might ‘reject’

traditional business to work

independently.

Page 9: Next Gen Engagement (NEBB) copy - Ryan Jenkins · 2020-01-03 · WHY GENERATIONS MATTER 52% of workers say they’re least likely to get along ... Work hard, play hard work smart

50%of Millennials want opportunities for international work assignments.

58%of adults worldwide ages 35+ agree that “kids today have more in common with their global peers than they do with adults in their own country.

1st global generationInternational is the new national

Page 10: Next Gen Engagement (NEBB) copy - Ryan Jenkins · 2020-01-03 · WHY GENERATIONS MATTER 52% of workers say they’re least likely to get along ... Work hard, play hard work smart

Millennials are a criticalmass of change agents

technology

millennials

internet

exponentialtimes

why Is today different?a bigger story

Page 11: Next Gen Engagement (NEBB) copy - Ryan Jenkins · 2020-01-03 · WHY GENERATIONS MATTER 52% of workers say they’re least likely to get along ... Work hard, play hard work smart

technology

millennials

internet

exponentialtimes

millennials have…elevated expectations

Page 12: Next Gen Engagement (NEBB) copy - Ryan Jenkins · 2020-01-03 · WHY GENERATIONS MATTER 52% of workers say they’re least likely to get along ... Work hard, play hard work smart

4 strategiesto engage generations Q&A and

today’s agendaBuckle up and buckle down

recapwho are theygenerations

Page 13: Next Gen Engagement (NEBB) copy - Ryan Jenkins · 2020-01-03 · WHY GENERATIONS MATTER 52% of workers say they’re least likely to get along ... Work hard, play hard work smart

builders boomers gen X millennials

formal, respectful

formal, directinformal, flexible

informal, authentic

phone & Email email & Textemail, Text &

Facebook

text, instagram, Group Me, Snapchat,

Slack, etc.

Need background info & details

Keep professional

Need options & zero meetings

Want brevity, real time & quick responses

sum

mar

yvi

ewat

titu

de

communicationShifting perspectives

Page 14: Next Gen Engagement (NEBB) copy - Ryan Jenkins · 2020-01-03 · WHY GENERATIONS MATTER 52% of workers say they’re least likely to get along ... Work hard, play hard work smart

the communication dividejust 1 example

99+

what’s up?

ok…what’s up?

just left u a vm

Page 15: Next Gen Engagement (NEBB) copy - Ryan Jenkins · 2020-01-03 · WHY GENERATIONS MATTER 52% of workers say they’re least likely to get along ... Work hard, play hard work smart

communicationstrategy #1

to deferprefer

Adjusting your communications is the new norm.

Page 16: Next Gen Engagement (NEBB) copy - Ryan Jenkins · 2020-01-03 · WHY GENERATIONS MATTER 52% of workers say they’re least likely to get along ... Work hard, play hard work smart

builders boomers gen X millennials

no tech some tech high tech all tech

hinderance enhancer balancer amplifier

hope to outlive it

want to master it

want to enjoy it

need to employ it

sum

mar

yvi

ewat

titu

de

technologyshifting perspectives

Page 17: Next Gen Engagement (NEBB) copy - Ryan Jenkins · 2020-01-03 · WHY GENERATIONS MATTER 52% of workers say they’re least likely to get along ... Work hard, play hard work smart

technologythe “household CTO”

Page 18: Next Gen Engagement (NEBB) copy - Ryan Jenkins · 2020-01-03 · WHY GENERATIONS MATTER 52% of workers say they’re least likely to get along ... Work hard, play hard work smart

technologystrategy #2

reverse mentoringimplement

#1 - Millennials are familiar with mentoring up#2 - Creates opportunities to develop communication skills

Page 19: Next Gen Engagement (NEBB) copy - Ryan Jenkins · 2020-01-03 · WHY GENERATIONS MATTER 52% of workers say they’re least likely to get along ... Work hard, play hard work smart

builders boomers gen X millennials

responsibility a placeA means to

an enda vehicle

lifer Defined by it a tool fulfilling

“You’re lucky to have a job”

loyalty is rewarded

Work hard, play hard

work smart

sum

mar

yvi

ewat

titu

de

WORKshifting perspectives

Page 20: Next Gen Engagement (NEBB) copy - Ryan Jenkins · 2020-01-03 · WHY GENERATIONS MATTER 52% of workers say they’re least likely to get along ... Work hard, play hard work smart

WORKwork continues to evolve

Page 21: Next Gen Engagement (NEBB) copy - Ryan Jenkins · 2020-01-03 · WHY GENERATIONS MATTER 52% of workers say they’re least likely to get along ... Work hard, play hard work smart

WORKstrategy #3

over the wayprioritize why“This is always the way we’ve done it,” is a

slippery slope to irrelevance.

Page 22: Next Gen Engagement (NEBB) copy - Ryan Jenkins · 2020-01-03 · WHY GENERATIONS MATTER 52% of workers say they’re least likely to get along ... Work hard, play hard work smart

builders boomers gen X millennials

endure it respect it ignore it choose it

honor respect autonomy equals

no news is good news

feedback once per year

routine Check-ins

Constant feedback

sum

mar

yvi

ewat

titu

de

leadershipshifting perspectives

Page 23: Next Gen Engagement (NEBB) copy - Ryan Jenkins · 2020-01-03 · WHY GENERATIONS MATTER 52% of workers say they’re least likely to get along ... Work hard, play hard work smart

leadershipproviding real-time feedback

Page 24: Next Gen Engagement (NEBB) copy - Ryan Jenkins · 2020-01-03 · WHY GENERATIONS MATTER 52% of workers say they’re least likely to get along ... Work hard, play hard work smart

leadershipstrategy #4

self reviewsconsider

#1 - Millennials are more critical#2 - Ownership is taken#3 - Managers turn into coaches

Page 25: Next Gen Engagement (NEBB) copy - Ryan Jenkins · 2020-01-03 · WHY GENERATIONS MATTER 52% of workers say they’re least likely to get along ... Work hard, play hard work smart

closing thoughtdon’t forget…

One Generation’s Status quo is another generation’s Challenge to improve.

Page 26: Next Gen Engagement (NEBB) copy - Ryan Jenkins · 2020-01-03 · WHY GENERATIONS MATTER 52% of workers say they’re least likely to get along ... Work hard, play hard work smart

4 strategiesto engage generations Q&A and

today’s agendaBuckle up and buckle down

recapwho are theygenerations

Page 27: Next Gen Engagement (NEBB) copy - Ryan Jenkins · 2020-01-03 · WHY GENERATIONS MATTER 52% of workers say they’re least likely to get along ... Work hard, play hard work smart

STAY CONNECTEDand much more

[email protected]

Bonus Materialwww.ryan-JENKINS.com/NeBB(get today’s slides, free resources & more)

Presentation surveywww.ryan-jenkins.com/survey

Freechapter!How to Use Reverse Mentoring to

Retain and Engage Millennials

Page 28: Next Gen Engagement (NEBB) copy - Ryan Jenkins · 2020-01-03 · WHY GENERATIONS MATTER 52% of workers say they’re least likely to get along ... Work hard, play hard work smart

ignorance

5

4

32

1Denial

responsibility

resolve

Progress

5 phases of changestay overwhelmed

Page 29: Next Gen Engagement (NEBB) copy - Ryan Jenkins · 2020-01-03 · WHY GENERATIONS MATTER 52% of workers say they’re least likely to get along ... Work hard, play hard work smart

Thank youy’all rock!

Page 30: Next Gen Engagement (NEBB) copy - Ryan Jenkins · 2020-01-03 · WHY GENERATIONS MATTER 52% of workers say they’re least likely to get along ... Work hard, play hard work smart

references

The logos used in this presentation are the property of the respective third parties.

disclaimer

Ford, Trend Report 2015: http://www.at.ford.com/SiteCollectionImages/2014_NA/Dec/Ford-2015-TrendReportBook.pdf

Boston College Center for Work & Family, Creating Tomorrow’s Leaders: the Expanding Roles of Millennials in the Workplace, Lauren Stiller Rikleen, 2011, http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20EBS-Millennials%20FINAL.pdf

Boston College Center for Work & Family, Millennial Careers: http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20Millennial%20Careers%20FINAL%20for%20web.pdf

UpWork, Millennial Majority Workforce Study: http://www.elance-odesk.com/millennial-majority-workforce-infographic

Jason Ryan Dorsey, Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business (Wiley, 2009)

Jeff Fromm & Christie Garton, Marketing To Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (New York: Barkley Inc, 2013)

Barkley, The Boston Consulting Group (BCG), and Service Management Group (SMG), 2011-2013

Deloitte: The 2014 Millennial Survey - https://www.deloitte.com/millennialsurvey

27 Stunning Millennial Stats About Our Future Employees, Leaders, Consumers, & Parents http://ryan-jenkins.com/2014/10/27/27-stunning-millennial-stats-about-our-future-employees-leaders-consumers-and-parents/

Forbes, 2014: Enough With The Free Food Already, Millennials Want Opportunity and Fair Pay:http://www.forbes.com/sites/datafreaks/2014/09/11/enough-with-the-free-food-already-millennials-want-opportunity-and-fair-pay/

22 Shocking Stats About Millennials To Help You Chart Tomorrow’s Changehttp://ryan-jenkins.com/2013/09/16/22-shocking-stats-about-millennials-to-help-you-chart-tomorrows-change/

YPulse: Youth Marketing and Millennial Marketing: https://www.ypulse.com/Harvard Business Review: https://hbr.org/2015/02/millennials-want-to-be-coached-at-workCenter for Generational Kinetics: http://genhq.com/wp-content/uploads/2015/06/Unlocking-Millennial-Talent-c-2015-The-Center-for-Generational-Kinetics.pdfPricewaterhouseCoopers: http://www.pwc.com/gx/en/issues/talent/future-of-work/millennials-survey.htmlEventbrite, Millennial Research: http://eventbrite-s3.s3.amazonaws.com/marketing/Millennials_Research/Gen_PR_Final.pdfDeloitte:,The 2015 Millennial Survey: http://www2.deloitte.com/content/dam/Deloitte/global/Documents/About-Deloitte/gx-wef-2015-millennial-survey-executivesummary.pdfAV Network: http://www.avnetwork.com/av-technology/0002/report-gen-y-executives-prefer-video/91604

Deloitte: The 2016 Millennial Survey: http://www2.deloitte.com/global/en/pages/about-deloitte/articles/gx-millennials-one-foot-out-the-door.html