Advertising rates 2017Reach out to thousands of people in the electrical engineering business

T H E C A T A LY S T I N E L E C T R I C I T Y | e l i n s t a l l a t o r e n . s e

NEWSLETTER

Reaches28 000

MAGAZINE

23 500circulation

ONLINE

45 000page viewingsevery month

ADVERTISING IN ELINSTALLATÖREN— THE KEY TO FUTURE BUSINESS!

BANNER IN NEWSLETTER

BANNER FORMAT AND RATES ON ELINSTALLATOREN.SE 2017

PLACE FORMAT RATE

Big banner 560 x 100 pixels SEK 7 600

Small banner 270 x 100 pixels SEK 4 200

PLATS DESKTOP MOBIL PRIS/MÅN PRIS 14 DGR

Take over – – SEK 41 200 SEK 25 700

Double panorama 980 x 240 320 x 360 SEK 33 000 SEK 19 500

Panorama 980 x 120 320 x 240 SEK 27 800 SEK 16 500

Centre Top 1–2 680 x 120 320 x 240 SEK 13 400 SEK 9 300

Right Top 1–2 250 x 240 * SEK 9 300

Center 680 x 120 320 x 240 SEK 11 300 SEK 8 300

Right 250 x 120 * SEK 7 200

The right-hand position on a desktop ends up under centre positions on mobiles and phablets.

Panorama980x120pixels.(tablet 728x120phablet 468x120, mobile 320x240)

Panorama

Right 1–2250x240

Right250x120

CentreTop 1–2

680x120(tablet

468x120phablet

468x240, mobile

320x240)

By advertising in Elinstallatören, you can reach everyone who is involved in oneway or another in the purchasing process – decision-makers, purchasers and users.In addition to electrical installers, electricians, electrical consultants, electricalsuppliers and electrical wholesalers, Elinstallatören also reaches alarminstallers and safety officers, as well as individuals responsible for operationand maintenance in the property sector and in industry.

Rates per dispatch. The newsletter goes out every Thursday, except for holidays and breaks .

Prices are 50% SOV — Share of Voice

ADVERTISEMENT FORMAT AND RATES 2017 FORMAT SIZE POSITION RATE 4-COLOUR

Spread 395 x 267 mm In text After text

SEK 50 500 SEK 38 800

1/1 page 180 x 267 mm In text After text

SEK 36 000 SEK 27 800

1/2 page, horizontal 180 x 130 mm In text After text

SEK 22 600 SEK 17 500

1/2-page, vertical 88 x 267 mm In text After text

SEK 22 600 SEK 17 500

1/4 page, horizontal 180 x 63 mm In text After text

SEK 13 400 SEK 10 300

1/4 page, vertical 88 x 130 mm In text After text

SEK 13 400 SEK 10 300

1/8 page 88 x 63 mm After text SEK 7 700

Inside front cover 420 x 297 mm Spread SEK 54 000

Inside back cover 210 x 297 mm 1/1 page SEK 37 500

Back cover 210 x 297 mm* 1/1 page SEK 40 000

Inside cover spread 395 x 267 mm SEK 52 000

First 1/1 page 180 x 267 mm 1/1 page SEK 37 500

Discounts (for simultaneous booking)2—3 insertions 5 %4—5 insertions 10 %6—10 insertions 15 %11 insertions 20 %  

To be found under ”Available jobs” on elinstallatoren.se 1. Small package

Job advertisement online for a month. SEK 8,000

2. Medium package Job advertisement

online for a month and in 4 newsletters. SEK 13,000

3. Large package Small and Medium

package and 1/4 page text in print edition. SEK 20,000

For more options, pleasefeel free to contact us.

Inserts, loose (incl. postal charge and handling)Max. weight 20 g SEK 42 000Max. weight 30 g SEK 44 000Max. weight 40 g SEK 46 000Max. weight 50 g SEK 48 000 Max. weight 60 g SEK 50 000

Loose inserts must be trimmed and folded to a format of 200 x 287 mm.

Please send inserts to:Punamusta OyJälkikäsittelyosastoKosti Aaltosen tie 9FIN-80140 Joensuu

UTGIVNINGSSCHEMA 2017 # ISSUE DATE ISSUE

WEEKCOPY DATE COPY DATE,

INSERTSEVENTS

1 19 January 3 3 January 11 January

2 16 February 7 30 February 8 February

3 16 March 11 27 February 8 March

4 21 April 16 3 April 11 April Before Elfack 2017

5 24 May 21 8 May 17 May Account from Elfack 2017

6 22 June 25 5 June 14 June

7 24 August 34 7 August 16 August Easyfairs in Umeå

8 21 September 38 4 September 13 September Easyfairs in Kista

9 19 October 42 2 October 11 October

10 16 November 46 30 October 8 November

11 14 December 50 27 November 5 December

JOB ADVERTISEMENTS

In the rare cases, where the magazine does not have a plastic wrap, the back cover size is 210x260 mm due to the address is printed above the ad.

180 x 267 mm 394 x 267 mm

180 x 130 mm

88 x 63 mm

88 x 130 mm

180 x 63 mm

90 x 267 mm

IMPORTANT! Please state if left

over inserts should be thrown away or saved

Always mark the pallets with quantity and total circulation. And the name of the magazine and which edition they should be inserted in.

For information regarding

full page sizes see

bullet point 4 on the back page

Specification for advertising material

Advertising online and in newslettersMaterial type banners: GIF, JPEG, HTML5 etc but NOT Flash.Material type newsletter: JPEGResolution: 96–150 dpiDeadline: 1 week before publication

Please contact us for more information.

Print advertising We accept advertising material as print-optimised PDF:s with high resolution, PDFs, by e-mail or through a file service like sprend.com. You can download ICC-profiles and job options for Indesign from Puna Musta, www.punamusta.com. Go to ”Instructions and tips” and download ”Punamusta ICC profiles”. Use ISO Coated V2 300 for the cover and PSO_LWC_Improved_eci for the insertion

For good printing results, the following specification mustbe followed:

1. Format and format settings• The advertisement must be supplied in a high-resolution

(300 dpi), print-optimised PDF format

• Images must be converted to the printing house’s ICC profile and be 300 dpi.

• Used fonts must be included.

• In the event of a bleed size, crop marks must be specified. OPI links must not be used.

2. Text, font• Only use fonts in postscript type Type 1, Open Type or

Unicode. Other font types may not be used, including com-posite fonts.

• Avoid using ligatures when setting the text.

3. Colour space• Only CMYK. (RGB, Pantone or ”spot colors” and

similar are not allowed.)

• Do not use 4-colour in black text

4. Size• Always supply the advertisement in a size that corres-

ponds to 100% of the booked advertising space.

• Bleed sizes must have crop marks and be supplied with at least a 5 mm bleed. Full page 210 x 297 mm (+5 mm bleed) and spread 420 x 297 mm (+5 mm bleed). Please note that the magazine is glue binded. If the ad is a spread, the information in the middle will disappear. Count 5 mm to each side.

Document names PrintTemplate: Company_year issue_format.suffix

Example: Company_1706_90x130.pdf

OnlineTemplate: Company_startdate_enddate_format.suffix

Example: Company_170604_161231_90x130.jpg

NewsletterTemplate: Company_publishing date_format.suffix

Example: Company_170121_560x100.jpg

Delivery addressE-mail: annons@elinstallatoren.se

Advertising material that do not respond to this specification can not lead to reclamation. Please respect the deadlines. That will give time to correct any mistakes that are discovered in the preflight.

Canceling later than 21 days before copy date will be charged with 75 % of the rate.

General information about the magazineEdition: 21,700 copies

Number of readers per issue: 25,000

Website: www.elinstallatoren.se Address: Box 171 54, SE-104 62 Stockholm Visiting address: Ringvägen 100, Entrance D, Stockholm

NEW PRINTING

HOUSE!(AGAIN)

VERY IMPORTANT THAT THE DOCUMENT

NAME IS CORRECT!

IVAN AHLENBLOM, advertising manager

Direct: 08-762 75 82 Mobile: 072-522 96 57

E-mail: ivan@elinstallatoren.se