Newsletter Makes Sense Issue 1

8/8/2019 Newsletter Makes Sense Issue 1

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Ma a i e Or a iza io a d Drivi C a eMakes sense. I ue 1 I Ju y 2010

Au e ici y Comme I ova io C ro ic e Book Re earc Re-E ry Abou U

nExt gEnERAtIOn lEADERshIp

I e fie d of eader i udie , c o ar ave e a f a ce ury

a em i o di cer e ecre of ucce fu eader . Are ere er acer ai defi i ive y e of eader i commo amo o e w o do i

be ? Or cer ai er o a i y rai a make ucce a a eader i evi-

ab e? Af er more a 1,000 udie , e a wer o bo que io

a ear o be “ o.” Bu a eory a a rece y bee ar eri i ifi-

ca a e io i e U.s. eem o offer a ew er ec ive o a o d

o ic, wi o e ia o re ace e a wave of eader i a roac e –

ra forma io eader i – oo . Accordi o e co ce of au e ic

eader i , ood eader are au e ic o e – wi a i y-deve o ed

u der a di of w o ey are a d ow ey fi i o eir e viro me ,w ic em ower em o make ou -ou , effec ive, a d e ica deci-

io a ave a o i ive effec u o o e arou d em.

I dividua w o are i u e

Au e ici y i a co ce a a dee roo i i o o y a d ocio o y,

ucci c y embodied by e ra e “to i e ow e f be rue.” leader i

c o ar ci e e America yc o o i Car Ro er a d Abra am Ma ow

Second C ange Breakfast on A t en c Leaders ip

C a e Breakfa o Au e ic leader i wi Rober C. summer , heiko hü c (sieme ), Ra f la e(Ke c um p eo C a e), Je y We c e (lMU) a d Rudo f-t a i o hur (Ke c um p eo C a e).

Au e ici y . 1

seco d C a e Breakfa

Ke c um p eo C a e di cu e a ew

Ma a eme a roac .

Au e ic leader lead i t eir Ow Way

I erview wi Je y We c e abou a ew

eader i a roac a d i effec ive e

i differe cu ure .

t e hor e a a Me a orica

trai i Device

O e of e more my eriou re d i

eader i deve o me .

Comme . 6

Wi e Wor d Cu C a e sou Africa?

sou Africa did a rea job o i e

fir Wor d Cu o e Africa co i e .

however, rea c a e i i a ead.

I ova io C ro ic e . 8

Abou e nay- a d Yea ayer

I ova io i a e o of every bu i e

eader’ a e da. Bu ow doe o e effec-

ive y fa e f ame of crea ivi y amo

em oyee ?



2

I ue 1Makes sense.

for eir ce ra ro e i defi i “au e ici y” a

i re a e o i dividua . Ro er ’ a d Ma ow’

re earc ouc ed o e deve o me of w a

were dubbed “ e f-ac ua ized er o ,” or

“i dividua w o are ‘i u e’ wi eir ba ic

a ure a d c ear y a d accura e y ee em e ve

a d eir ive ,” by Bruce Avo io e a . i a 2005

ar ic e i t e leader i Quar er y. t e e e f-

ac ua ized i dividua are ab e o make be er

deci io for em e ve a d o e arou d

em. A d i i i ri ci e a a become

ce ra o e e ire au e ic eader i eory.

Wi i roo i o io of o i ive yc o o y

a d o er eorie of o i ive eader i ,

au e ic eader i a emer ed a a ce ra

com o e i o i ive eader i udie i

rece year , bei co idered a “roo co ruc ”

i eader i eory. America cie i Avio io

a d Wa umbwa defi e au e ic eader a

“ o e w o are dee y aware of ow ey i k

a d be ave a d are erceived by o er a bei

aware of eir ow a d o er ’ va ue / mora

er ec ive , k ow ed e a d re ; ey are

aware of e co e i w ic ey o era e; a d

w o are co fide , o efu , o imi ic, re i ie ,

a d of i mora c arac er.” t e four dime -

io of au e ic eader i are u : e f-

aware e , ra are cy, ba a ced roce i

a d a o i ive e ica er ec ive.

Au e ic eader i make a differe ce

sc o ar be ieve a au e ic eader i a

reme dou o e ia o make fu dame a

c a e i or a iza io by rovidi a or of

cure-a of re ored o imi m, co fide ce, o e,

a d ru i a ra are eader w o e

em oyee fi d mea i a work a d fo er a

o i ive e ica e viro me . A of e e

im rove me , of cour e, oi e way o ei y ucce fu o era io of e or a iza io .

Bu w a doe e eory of au e ic eader i

ave o offer ma a er i rac ice? how ca

i dividua ac ua y im eme a ec of i

owerfu eory i eir dai y worki ive ?

t e be efi of au e ic eader i for i divi-

dua a d or a iza io

For ar er , au e ic eader i ou d eem

re a ive y rea uri o e varied ra e of

t e Four E e ia A ec of Au e ic leader i :

1. s lf-aw r : u der a di ow o e view im e f or er e f, o e’ rea d weak e e a d o e’ im ac o o er eo e.

2. R l tio l Tr p r cy: re e i o e’ au e ic e f (a o o ed o a fake ordi or ed e f) o o er , romo i ru rou di c o ure a i vo ve o e y

ari i forma io a d e re io of o e’ rue ou a d fee i w i eryi o mi imize di ay of i a ro ria e emo io

3. B l c d Proc i g: objec ive y a a yzi a re eva da a before comi o adeci io a d o ici i a c a e e eir dee y e d o i io

4. I t r liz d Mor l P r p ctiv : a i er a ized a d i e ra ed form of e f-re u-a io uided by i er a mora a dard a d va ue ver u rou , or a iza io a ,

a d ocie a re ure , re u i i e re ed deci io maki a d be avior a ico i e wi e e i er a ized va ue

F. O. Wa umbwa, B. J. Avo io, W. l. gard er, Wer i , t. s. & s. J. pe er o (2008):Au e ic eader i : Deve o me a d a a y i of a mu idime io a eory-ba ed mea ure

ef :

Fred O. Wa umbwaProfessor at the

Arizona State University

ri :

Bruce J. Avo ioProfessor at the

Foster School of Business

AUthEntICItY



3

I ue 1Makes sense.

i dividua oi ed o become more ucce fu

eader . no ecific er o a i y rai or c arac-

er y e are defi ed ere. I deed, e w o e

oi i o e o k ow a d ear o make u e of

your ow i dividua qua i ie i order o be er

erve o e you ead. Fur ermore, au e ici y

i o be viewed a a ec rum wi rue e f-

ac ua iza io a e far e d. Deve o i i o a

e f-ac ua ized i dividua i i e ded o be a ife-

o roce a d ear i e erie ce.

t e be efi of au e ic eader i are wo-

fo d, aki ace bo o e ide of e eader

a d o a of e fo ower. peo e wi i

eve of e f-aware e e d o ave rea er

yc o o ica a d me a we -bei , reduced

u ce ibi i y o bur ou a d rea er re i a ce

o re or . Au e ic eader ’ i crea ed emo-io a i e i e ce a ow em o work be er

wi o er a d i ju o e a ec of im rove-

me for e i erac io be wee au e ic

eader a d eir fo ower . A a ed by Avo io,

au e ici y a d ra are cy o e ar of e

eader co ribu e o fee i of ru , o imi m

a d o e amo fo ower .

Accordi y, e worki e viro me a eor a iza io a a w o e e erie ce a i ifica

o i ive effec re a ed o e fac a em oyee

fee ey ca ru i e be avior a d a e-

me made by a eader. Fur ermore, wi er-

o a ide ifica io of e fo ower wi e

eader a d vice ver a, combi ed wi ocia ide -

ifica io a a rou , e roce of deve o i

o e, o imi m a d ru wi i e or a iza io

i a i ro e .

t e Au e ic E er ri e

I 2007, e Ar ur W. pa e socie y, a member i or a iza io for e ior ub ic re a-io a d cor ora e commu ica io e ecu ive , e ami ed ow e idea of au e ici y

mi aid oday’ cor ora io i avi a i a bu i e a d ca e of u recede edra are cy. t ey u e ed a cor ora io ook o e fo owi ri ci e a a

e ce e defi i io of “w a i mea o be a au e ic e er ri e”:

• T ll th truth. le e ub ic k ow w a ’ a e i a d rovide a accura eic ure of e com a y’ c arac er, idea a d rac ice .

• Prov it with ctio . pub ic erce io of a or a iza io i de ermi ed 90erce by w a i doe a d 10 erce by a ki abou i .

• Li t to th cu tom r. to erve e com a y we , u der a d w a e ub icwa a d eed . Kee o deci io maker a d o er em oyee i formed abouub ic reac io o com a y roduc , o icie a d rac ice .

• M g for tomorrow. A ici a e ub ic reac io a d e imi a e rac ice acrea e difficu ie . ge era e oodwi .

• Co duct public r l tio if th whol comp y d p d o it. Cor ora e re a-io i a ma a eme fu c io . no cor ora e ra e y ou d be im eme ed

wi ou co ideri i im ac o e ub ic. t e ub ic re a io rofe io a i ao icymaker ca ab e of a d i a wide ra e of cor ora e commu ica io

ac ivi ie .• R liz comp y’ tru ch r ct r i xpr d by it p opl . t e ro e

o i io – ood or bad – abou a com a y are a ed by e word a d deed of i em oyee . A a re u , every em oyee – ac ive or re ired – i i vo ved wi

ub ic re a io . I i e re o ibi i y of cor ora e commu ica io o u oreac em oyee’ ca abi i y a d de ire o be a o e , k ow ed eab e amba a-dor o cu omer , frie d , areow er a d ub ic officia .

• R m i c lm, p ti t d good-humor d. lay e rou dwork for ub ic re a-io mirac e wi co i e , ca m a d rea o ed a e io o i forma io a d

co ac . W e a cri i ari e , remember a coo ead commu ica e be .

W i e a er, Ar ur W. pa e socie y, t e Au e ic E er ri e, 2007

Recomme ded Readi

• Do glas A. Read , Ja A. Conger (2003): W Leaders ip Development Efforts Fail,

MIt s oa Ma a eme Re or

• Stefanie So m (2007): Zeitgemäße Fü r ng – Ansätze nd Modelle,Ber e ma s if u

• Jenn S. Wesc e, Peter M. M ck (2010): Freiwilliges Arbeitsengagement; Bestandsa f-a me u d per ek ive für ei e t eore i c e I e ra io , ho refe Ver a gö i e

• Br ce J. Avolio, William L. Gardner, Fred O. Wal mbwa, Fred L t ans, Do glas R.May (2004): U ocki e ma k, A ook a e roce by w ic au e ic eaderim ac fo ower a i ude a d be aviour , ga u leader i I i u e

• Br ce J. Avolio, William L. Gardner (2005): A t entic Leaders ip Development,e i o e roo of o i ive form of eader i , ga u leader i I i u e

AUthEntICItY

http://www.instituteforpr.org/files/uploads/The_Authentic_Enterprise_White_Paper.pdf

http://www.instituteforpr.org/files/uploads/The_Authentic_Enterprise_White_Paper.pdf



4

I ue 1Makes sense.

Jenny Sarah Wesche,

a scientific associate at

the LMU Center for

Leadership and People

Management in Munich,

about current studies on

authentic leadership and

why the approach is

becoming more and

more popular.

W y a au e ic eader i bee receivi

i crea ed a e io from c o ar i rece

year ?

t e ar e corru io ca da of e a decadea we a e curre fi a cia a d eco omic

cri i , w ic ave ed o a o of ru a d cy i-

ci m wi re ard o eader , are draw u o a

rea o for e ar e i ere i au e ic

eader i .

Curre udie , uc a ena io a leader i

I de 2009 , ow a 63% of o e a ked do o

ru a eme made by eader a d 83%be ieve a eader rimari y ac i eir ow

i ere a d ereby di re ard ocie a i ere .

leader i co ce ike au e ic eader i

a ear e ecia y a rac ive i i co e i

order o re ore e o ru of em oyee a d

ocie y i i eader .

W a make au e ic eader i differe

from – a d er a more a rac ive a – o er

eader i eorie ?

W i e mo of e e i i eader i eorie ,

uc a c ari ma ic or ra forma io a eader-

i , de cribe ecific be avior i ecific

i ua io , e eory of au e ic eader i

de cribe eader ’ fu dame a ba ic a i ude or

eve of deve o me . Accordi o e eory,

au e ic eader ead i eir ow way; ey ca

be c ari ma ic or u c ari ma ic, ra forma-

io a or o - ra forma io a .

have udie of au e ic eader i e ami ed

i effec ive e i mu icu ura or i er a io a

e viro me ?

Eve i e ear y deve o me a a e of

re earc re ardi au e ic eader i , reaim or a ce wa a ac ed o e i ercu ura

va ida io of e eader i y e: o far, e

co ce of au e ic eader i a bee u o

e e i udie of e U.s., Ca ada, C i a a d

germa y. t e re u : O e ba i of e e i i

fi di , i eader i y e ca be co idered

effec ive i differe cu ure .

I w a way i au e ic eader i aki o di rac ice? Are ere i rume avai ab e a

aid i e ec i a d deve o i more “au e ic”

em oyee ?

Variou que io aire erve o de ermi e cur-

re au e ic eader i be avior a d ca u

ow w e er ere i eed for im roveme of

e e be avior . I rume for e e ec io of

er o e , i.e. o redic fu ure au e ic eader-

i be avior, do o ye e i .

“AUthEntIC lEADERs lEAD In thEIR OWn WAY”

Je y sara We c eScientific Associateat LMU Center for Leadership and People Management

AUthEntICItY

http://content.ksg.harvard.edu/leadership/images/CPLpdf/cpl_nli_2009.pdf






5

I ue 1Makes sense. AUthEntICItY

Thanks to Dr. Simon Kelly

from the Lancaster Uni-

versity Management

School, we now have a

better understanding of

one of the more mysteri-

ous trends in leadership

development. In a pub-

lished piece of research,

Kelly takes a critical look

into "horse whispering," another trend in the

always active industry of leadership development.

“hor e w i eri ” – w ic ca more accura e y

de cribed a " or e i e i " – wa ori i a ydeve o ed by America or e rai er a d former

u ma Mo y Rober rou ma y year of

worki wi or e a d ob ervi e be avior

a d or a iza io of ack of wi d mu a i

e nevada de er .

Ke y, w o ri y ob erved a “ or e w i -

eri ”- emed eader i cour e are o e

ri e a d are becomi more a d more o u ar

amo ma a er a d eader , e ed i for im-e f. Af er readi ome of e romo io a e

for eader i rai i e io , e i ed im e f

u for rai i wi or e . O e of e broc ure

boa ed a "Equi e A i ed lear i (EAl) i

a emer i fie d, i w ic e erie ia ac ivi ie

i vo vi or e are u ed o crea e me a or

ref ec i rea ife. par ici a ear abou em-

e ve by ar ici a i i ac ivi ie wi e

or e a d e roce i be aviour , fee i

a d a er ." Ke y i erac ed wi e a ima ,

a d did a ”Joi -U ,” Rober ’ rademarked erm

for for i a re a io i wi a u amed or e.

A d Ke y de cribe i e erie ce wi cie ific

accuracy a d ood Bri i umor.

he e oe o o e ore w e er "Equi e

A i ed lear i " cou d be a o er eader i

deve o me device i e co e of au e iceader i – a romi ed by ome of e com-

mercia u ier i eir romo io a f yer : “I ’

abou au e ic eader i , abou bei em a-

e ic, e i your me a e acro o -verba y

a d u i o i ive rei forceme . hor e ave

o reco ceived idea a d are o rejudiced by

w o you are, e ou e you ive i , e c o e

you wear, e car you drive.” Wi ome u der-

a eme , Ke y co c ude : "A i a er ademo ra ed, e romo io of or e w i er-

i for eader i deve o me i o rou

wi co radic io ." Ke y’ re earc a er e i-

ed “hor e for Cour e : navi a i new

Di cour e of Au e ic leader i a d se f-

Deve o me ” i i y e er ai i a d make

u e of a ood cri ica a i ude o revea e o -

e e of " ra formi e a ima from ivi

or e o me a orica rai i device".

thE hORsE As A MEtAphORICAl tRAInIng DEVICE

Ra f la ePresident,Ketchum PleonChange

po er for e our of 2009



6

I ue 1Makes sense.

Despite initial doubts,

South Africa did a great

job preparing and man-

aging the first World

Cup on the African conti-

nent. However, real

change is still ahead: If

the country fails to

anchor new structures

and a new mind-set, the

World Cup will remain just a sporting event, not

a turning point in African history.

t e a Wor d Cu c a ed germa y’ ima earou d e wor d: germa were o o er e

co d a d ra io a bureaucra , bu a warm a d

we comi a io a k ow ow o row a bi

ar y. germa y’ difficu re a io i wi i

ow a io – a re u of germa i ory –

eemed o ave bee for o e i o e week .

t e b ack, red a d o de f a f ew i e wi d

everyw ere.

sou Africa a o i aimi for a ima e c a e

wi e 2010 Wor d Cu – a very ambi iou

image c ange. President Jacob Z ma: "It is in o r

a d o u i e our cou ry, our co i e a d

e wor d i a foo -ba i fe iva . I i i our

a d o reca our cou ry a a a io of eace,

a ace of ro eri y a d a mai ay of ro re

o e Africa co i e ." Wi ou a doub ,

sou Africa i aimi for a i er ame. A e

ame ime, e i i ia i ua io i far from idea :

sou Africa i e cou ry wi e i e

ocia i equa i ie wor dwide. t e officia ra e of

u em oyme i 25 erce ( e u officia ra e

i 40 erce ) a d 75 erce of a sou Afri-

ca – mo of em b ack – ive u der e ov-

er y eve . U ur ri i y for ma y, sou Africa

a mo fai ed midway rou e Wor d Cu

a i roce . Fri e ed a e i fra ruc-

ure a d e adium wou d ’ mee a dard ,

FIFA co idered di aci e Cu o a o er

cou ry.

sou Africa roved e ce ic wro : t e

cou ry i ve ed over 3.5 bi io Euro i o e

adium , i fra ruc ure, air or , i forma io

ec o o y, a d ouri m i du ry. Eve ua y, e

cou ry wa re ared o we come over 450,000

WIll thE WORlD CUp ChAngE sOUth AFRICA?

Dr. Ki ia KemmerKetchum PleonChange

COMMEnt

A look a e summer s ec ac e

t e 19 Wor d Cu i Fi ure

1… oc o u amed pau a e sea lifeaquarium i Ober au e , germa y,

redic ed a germa y wou d bedefeded by s ai

6… mo of ri o wa ri ked by Du cadver i er ca ed e “Beer Babe ” forambu marke i

200… ki o ram of arme a c ee e wabrou by I a ia coac Marce o li i

o sou Africa o e ure e be u -y for i eam

5,902… vuvuze a were broke due o im ro era d i (e ac umber o co firmed)

750,000… vuvuze a a ica io dow oaded formobi e o e

1,500,000… vuvuze a rum e o d i Euro e30,000,000… Us $ wa be by Warre Buffe a ai

Fra ce i e Wor d Cu ( e wo )



7

I ue 1Makes sense.

ouri a d o o e bi e or i eve

wor dwide. however, eve if sou Africa uc-

ceed i ma a i i or a iza io a a k of

hercu ea ro or io , a i e eve ca o y

be a ar i oi for a c a e roce .

le o ear ed from cor ora e c a e

By a a y i major c a e rojec i e cor o-

ra e wor d, i become c ear a e o e focu

o i e eve i of e e rea o w y e e

c a e fai . Ma y ma a er ad o ai fu y

ear a i i o e ou o e u ew ruc-

ure a d make a a ou ceme o em oyee

abou ew e ec ed key be aviour . Major

c a e ca o y be ucce fu if em oyee are

commi ed o e rojec i e o -ru . lead-

er u ave o co a y re ew mome um

a d e a e i a o - erm dia o ue wi eirubordi a e .

Comi back o sou Africa, e mo im or a

a k ow i o u e e mome um of e Wor d

Cu a a ar i oi o i i ia e a if i e

mi d e - of e cou ry. sou Africa wi

be ab e o ac ieve i ambi iou oa

a d overcome di crimi a io , over y

a d ocia i abi i ie i e o ruo y if bo deci io maker a we a

e eo e kee i iri of o e

a io i mi d. I i o e ou o

ave bui adium a d ew road .

t e key i ow o fo er a i e ive

dia o ue be wee e differe ocia

rou , o im rove e educa io a

y em a d o fi AIDs. sou Africa wi

be ab e o reca i ima e o y if i ma a e

o be ucce fu i e e mo ur e a k .

COMMEnt

t e Vuvuze a

I ’ o e ra or a io y em, e i ra e of crimi a i y, or e adium a i crea i mo co -

rover y a e Wor d Cu i sou Africa. I i a i ya ic i rume : e vuvuze a.

A e e a ’ rum e mi be de cribe e ou dof e i rume . Ima i e ou a d of e e ab owi eir ru k a d you mi ave a idea of e

y ica vuvuze a ou d i e foo ba adium . Forsou Africa i oud i rume i a e e ia arof e foo ba e erie ce. A Farayi Mu azi (BBC)

u i : “no ma y eo e wi ake your foo bacrede ia eriou y if you ur u a e adiumwi ou a vuvuze a”.

I i o ur ri e a ma y vi i or , ayer , a d jour-a i from o er cou rie ave a differe view. t e

cri ici m: t e vuvuze a ou d i o mu ic, bu adi urbi oi e a de roy e adium a mo -

ere, di ru e co ec io be wee ayer a dfa , a d o e a rea o e ia da er i erm of

eari dama e.

FIFA pre ide se B a er ook i cri ici m veryeriou y, bu fi a y e fou d e ri word o

co ai e co rover y: "We ou d o ry o Euro-ea ize a Africa Wor d Cu ... a i w a Africaa d sou Africa foo ba i a abou – oi e, e ci e-me , da ci , ou i a d e joyme ".

t e a er a ive Wor d Cu 2010 o o



8

I ue 1Makes sense. InnOVAtIOn ChROnIClEs

Remember w e e

Mi i er of Ma ic,

Cor e iu Fud e, refu ed

o be ieve a e Dark

lord ad re ur ed o cu

harry po er o e , ake

i b ood, mi i wi e

bo e of i fa er, e

bur for i a b aze of fiery ma ic?

I a ma ica wor d of o ibi i y, Fud e wa b i d

o o ibi i ie . he wa a bureaucra w o e

c o e-mi ded e ed o rea o e a ai e

Dea Ea er , a d you robab y do ’ remember

im becau e e wa a ay ayer.

“nobody remember e ay ayer ,” aid e er ao imi Bi C i o i i eec o e radua-

i c a of Ya e Co e e a week. “I e e d,

a a e dure are e bui der . A d i e e d,

eve e bui der are for o e a d a a

e dure are e ri e of w a ey bui .”

I’ve ee oo ma y rea idea o e bui

w e robabi i y e i e way of o ibi i y.

“U ike y o e a e a ,” ay e ay ayer.

Or, “W y wa e ime w e odd for ucce

are o ow,” ay a o er. “too com ica ed,”

ey a a .

Co ideri o ibi i y mea eei o e ia ,

a d eei o e ia ake a o e mi d a d a

bui der’ iri . I my bu i e w ere idea are

my ca i a , I come o work eac day o i o

i k u rea idea , bu I’m a o ooki for e

co ruc io crew wi e iri a d e er y oe me bui d em. I cer ai y ake ima i a-

io , bu i ake a ood amou of oi oo.

Ju co ider e e ay- ayi a mi ave

ki ed e o ibi i y of rea idea ad e e ac-

i y of idea bui der o revai ed:

• T is telep one as too man s ortcomings to

be eriou y co idered a a mea of com-mu ica io (We er U io memo, 1876)

• We don’t like t eir so nd (Decca Recording

Com a y, i rejec i t e Bea e , 1962)

• T ere is no reason an one wo ld want a

com u er i eir ome (Ke O o , fou der

of Di i a Equi me Cor ora io , 1977)

so joi me i eei o ibi i ie . Be brave ike

harry po er, a d ike e if ed wizard a re -

ice, be remembered a d e dure.

ABOuT ThE NAy AND yEASAyERSInnovation is at the top of every business leader’s agenda. In a world of increasing complexity and competition, out of the box

thinking is the fuel that propels winning organization’s forward. But how does one effectively fan the flames of creativity among

employees to produce breakthroughs? Karen Strauss and Daniel Dworkin weigh in on how to drive innovation in your organization.

nobody Remember e nay ayer

Kare s rauKetchum Partner and Chief InnovationOfficer



9

I ue 1Makes sense.

A yo e aimi o i ve

e fu ure e ow ere

by focu i o w a

ca ’ be do e. Dream

ki er are ea y ar e .

A ome oi we’ve a

e erie ced e i of

eir rejec io — e

coac w o o d u we

were ’ fa e ou , e

eac er w o aid we’d ever e i ri , e bo

w o eemed o re i i our or comi . Our

di dai for ay ayer i rea , a d overcomi

eir rebuff i a ife o c a e e. Bu ere’

a o er owerfu crea io u re a a ’

e obviou bu equa y dama i o i ova ioa d erforma ce: e yea ayer.

guara eed, you’ve me yea ayer (aka “ye

me /wome ”) before a ey’re a commo re -

e ce i mo or a iza io . pic ure e co ea ue

w o ab o u e y ove every i e o e of your

idea . A your cockamamie roduc deve o -

me a , your far-f u marke i ra e ie –

ey’re a “ ame c a er ”.

U for u a e y, e e erforma ce a er come

i ma y form o i ’ im o ib e o o a

yea ayer rou vi ua cue a o e. ti e i a

equa y i effec ive i mu e . Yea ayer of e

c imb o e i e eve , de i e eir dece -

ive y e a ive im ac .

t e yea ayer’ c arm i u de iab e. W o

doe ’ ike a e o roke from ime o ime?

t ere’ o i ike a a io a e e dor eme

from a re ec ed co ea ue o bui d your co fi-

de ce. Wi e e u ia ic rai e of a w o e

eam of yea ayer a d you’re u o ab e.

You’re o o of e wor d! A ea a ’ w a

you be ieve u i you are your idea wi a

au e ic, i de e de i ker. t e you fi d

your e f a a cro road . If you’re o o a y

e ra ced by e yea ayer’ a deri , you

cou d wake u a d rea ize your bi idea’ a dud.

Or, you cou d umb e dee er dow e rabbi

o e a d di mi e voice of rea o a ju

a o er ay ayer! O , iro y.

W e every i ’ “ou a di ”, o i a d

ou . t e i ova ive uff e mi ed u wi ef uff a d you ever k ow w ic idea o ru wi

a d w ic o e ie. W i e yea ayer mi be

more ea a a e er o ave a o for e

ride, eir o e ia o derai ro re i ju a

i , or i er, a our o d foe e ay ayer .

Kare effec ive y ba ed ay ayer i er ar ic e;

I’m a i yea ayer ou o dry i mi e. W o’

ef ? If you’re ru y eeki o crea e ome iew a d wi va ue, urrou d your e f wi a

ca of a io a e a d o i io a ed c arac er

w o are a wi i o e o board wi a rea

idea a ey are o ide ify a bad o e’ or -

comi . t ey’re o e ea ie o work wi

a d co f ic amo em i i evi ab e. Bu if

you’re effec ive, you’ cu iva e e c ao a d

o e er make ome i ru y rea .

Beware e Yea ayer

InnOVAtIOn ChROnIClEs

Da ie DworkiKetchum PleonChange



10

I ue 1Makes sense.

swi c : how o C a e t i W e C a e I hardBy C i hea a d Da hea

I eir book o varied reac io o c a e, e

hea bro er e ami e w y ome c a e are

me wi e a ivi y ( oi o a die , for e am-

e) w i e o er are we comed wi o e arm

( uc a avi a c i d). W i e addre i i

di co ec , e au or di cover a our wi i -

e o c a e i of e i ked o e re a io i

be wee e ra io a a d irra io a ide of our-

e ve . If our emo io a drive i e u wi our

ra io a i ki , e we do ’ eed a muc

co vi ci . t e rumb i ar quick y w e

a ’ o e ca e, owever. t e book oe

rou a erie of a ecdo e a d ive y e am-

e – ra i from e revi a iza io of a ma

ow o e rebra di of a re ai ia – i

earc of way o rike a ba a ce be wee

rea o a d emo io . t e hea ’ di cu io

a d e o are bo e er ai i a d educa-

io a , maki i book a defi i e i amo

o e worki o co vi ce em e ve or o er

of e be efi of maki a c a e.

BOOKs

t e U ide of turbu e ceBy Do a d su

Ba ed o a decade of re earc , i orica ca e

udie , a d i e ive work wi e ab i ed

com a ie a d ar -u , t e U ide of turbu-

e ce i a uide o a wor d w ere urbu e ce i

o e ri e: Fi a cia marke f uc ua e. Com-

modi y rice zi a d za . new ec o o ie

di ru o - a di bu i e e a d e ire

i du rie . scie ific di coverie over ur i o-

rica rui m .

Becau e we of e re o d o urbu e ce by

acce era i ac ivi ie a worked i e a

a d a e i o i er ia w e we ou d ada

wi a i i y, we of e fai o ee a urbu e ce

a a u ide, a d com a ie a eize e

o or u i ie crea ed by u ru y marke wi

become omorrow' c am io .

t e book o o y draw e o from com a-

ie a ave rabbed o or u i ie a d ou -

erformed eir com e i or , bu i a o e ore

rea m ra i from im rovi a io a comedy o

e U.s. Mari e Cor ' comba doc ri e. t e

re u i a erie of rovoca ive i i a defy

co ve io a wi dom a d i roduce rac ica

oo , fie d- e ed by e ecu ive arou d e

wor d, o wre e rium ou of urmoi .



11

I ue 1Makes sense.

FIghtIng thE sMOKE WhEn thERE Is nO FIRE:tAKIng On gOssIp In thE WORKplACE

While workplace gossip

is just as ubiquitous as

its accompanying coffee

machines or water cool-

ers, there are few situa-

tions that spark as much

of it as those involving

change. When an

organi zation is in the

midst of transformation,

gossip runs rampant and

can become a significant factor with regard to

the success (or lack thereof) of the project. How-

ever, most of us would have a hard time definingspecifically what might constitute gossip –

although we would also probably agree that “we

know it when we see it” – and we are at a rela-

tive loss at how to combat it.

A i ere i udy from 2005 ook o e ac y

a , comi u wi ome i ri ui i i .

t e au or of e udy “toward a ty o o y of

go i i e Work ace” ar ued a ere i aack of co cre e u der a di of o i a d ow

i mi be comba ed i e work ace. Or a iza-

io a ued by o i cou d e erie ce a de ri-

me a combi a io of “i crea ed aff ur over,

rema ure job re i a io , a we a e o of

efficie a d effec ive em oyee ”. Fo owi i

fi di , o e of e oa of e udy wa o co -

ribu e o be er orie a io , rai i a d deve -

o me ro ram o e ma a er ide ify,

a d e a d reve armfu office o i .

t e re earc er i erviewed a diver e rou of

25 i dividua o a e eir u der a di of

o i . I ere i y, e udy differe ia e

be wee “ ood o i ” a d “c a ic / armfu

o i .” t ey di covered a w a eo e fir

i k of a o i e d o be of e armfu vari-

e y – work-re a ed or er o a i forma io ide -

ified by e i erviewee a bei ma iciou a d

ca da ou , fue i ecu a io a d a um io .

however, “ ood o i ” doe e i . E am e

ide ified by e udy ar ici a i c ude ar-

i i forma io from e ub ic domai – uc a

o i abou e ive of ub ic fi ure – or “day-

o-day ve i .”t e ar ici a ’ re o e a o oi ed e way

o a c ear defi i io of armfu o i i e work-

ace, ummarized i e ub i ed udy a fo -

ow : “go i i e work ace i e readi of

i forma io be wee wo or more eo e abou a

i ua io or er o ey may or may o k ow,

be i d eir back, re ardi i forma io a i of

o re eva ce o em. t e co e of e me a e

REsEARCh

Rudo f-t a i o hurKetchum PleonChange

Cass R. Sunstein (2009):On Rumors: How False-hoods Spread, why webelieve them, what canbe done, Farrar, Strausand Giroux



12

I ue 1Makes sense. REsEARCh

i o for ub ic co um io a d e di c o ure

of e i forma io ead o u de irab e circum-

a ce uc a fue ed ecu a io , fa e im re -

io a d e breakdow of ru .”

Bu w a ca be do e o comba uc armfu

commu ica io ? t e udy em a ize e be e-

fi of a o e ia a i- o i o icy for a or a i-

za io , i dica i a uc a o icy wou d require

a c ear y a ed defi i io of armfu o i . I a o

recomme d addi io a mea ure o cou er

work ace o i uc a code of e ic , aware-

e cam ai , ro ram , a d work o . W a -

ever e a roac , a be er u der a di of

w a ca be co rued a o i i cer ai y e

fir e i dea i wi i a e-o d i ue.

I e ew y ub i ed rea i e “O Rumour ”,

Ca su ei e ami e e e ome o a i

of e e rea o or e drivi force for o i .su ei ’ e ai w y eo e acce rumor

eve if ey are more a bizarre a d rie o

fi d a ood defe e a ai fa e a e a io .

W i e e mo iva io for readi rumor may

be ea y o de ec , e rea o w y we be ieve i

rumor – ome ime eve o e a are obvi-

ou y fa e – ie dee er a d are re a ed o variou

ocia a d yc o o ica force uc a our ow

fear a d o e . For e am e, su ei e aiow rumor ai ower rou w a e ca

ocia ca cade (we be ieve w a o er be ieve)

a d rou o ariza io , mea i a w e ike-

mi ded eo e e o e er, eir o i io e d

o become more e reme. su ei ’ em a i

of e u mo im or a ce of eo e’ e i i

be ief i crucia w e e a a y e ow e

cor o ra e wor d ca ro ec a ai e rickie

form of uma commu ica io . give e fac

a im ar ia i forma io a d correc io of e

fa e ood freque y do o e a d ca of ebackfire, com a ie ave a ard job fi i

eve fa e rumor . however, su ei a e a

a i dividua or com a y’ o i ive re u a io

wi reve eo e from be ievi e a ive

rumor . I e face of a eemi y u co ro ab e

a d de ruc ive force, i bi of k owed e ca

rovide ome a ura ce o o e a ri k of

becomi e focu of e a ive rumor – deve -

o i a d mai ai i a o i ive re u a io i

u doub ed y e be defe e.

t i sovie war o er from 1941 ay :"Do ' c a er! go i i border o rea o ".

Recomme ded Readi

• C. M. de Go da, L. J. van V ren, A. Crafford (2005): Towards a T polog of Gossipi e Work ace, sA Jour a of huma Re ource Ma a eme , U iver i y of Jo a e bur , sou Africa



13

I ue 1Makes sense.

W a i e ro er way

o u der a d uma

ac io a d deci io -

maki , a d, more e-

cifica y, ow ca

eorie of ra io a i y

a d i e i e ce be

a i ed wi e fac of

e wor d? how ca

i dividua , a we a

or a iza io , remai o e o ear i a d

e ora io ? how ca ey avoid bei ra ed

by eir com e e cie a d by eir e de cy

oward co i ive c o ure? I ac io i or a iza-

io drive by ca cu a io or by fo owi ru e ?A d w a ki d of ru e are e e? I ere i e i-

e ce i or a iza io a a ? A d if o, w a i ,

or ou d be, e ro e of e erie ce i crea i

i e i e ce i or a iza io a d ow do or a i-

za io ear o be er ada o c a i e vi-

ro me ?

t e e are o y a few of e radica a d eemi y

im e que io a e e e dary or a iza-io a i ker Jame g. Marc , profe or Emeri-

u i Ma a eme , socio o y, po i ica scie ce

a d Educa io a s a ford U iver i y, a bee

e ori over e a 50 year . Marc i o e of

e ia of or a iza io a eori , o e er

wi i eac er a d co-au or nobe aurea e

herber A. simo a d e o-ca ed Car e ie-

sc oo ; i i f ue ce bo i academia a d i e

bu i e wor d ca o be overe ima ed.

he ow , fir of a , a a firm a o be u der-

ood a a are a of co f ic i ra io a i ie a d

if i a ia ce a d, eco d y, a deci io i

or a iza io are o o muc e re u of care-

fu ca cu a io a ey are e roduc of ru e ,

rou i e a d a dard o era i rocedure .

I e o-ca ed arba e ca mode of or a iza-

io a deci io -maki ( ro o ed i a 1972 ar i-

c e co-wri e wi M. Co e a d J. O e , a d i

i book Ambi ui y a d C oice, 1976), e ake

e cri ique of ra io a deci io -maki muc

fur er. he re e e ba ic ambi ui y a d

i abi i y of refere ce i uma deci io -mak-

i , ar ui re ea ed y a uma i e io

are e im or a for u der a di deci io

a are e of e ra dom e cou er be weerob em , o u io a d deci io -maker .

I a i ub ica io a d book , of w ic ome

ave bee e ec ed a bei amo e mo

i f ue ia ma a eme book of e 20 ce -

ury, Marc c a e e ma y of e fu dame a

be ief abou or a iza io a d uma be avior

i or a iza io a co e . hi wri i are cie -

ific i era ure, craf ed wi reci io a d formu-a ed a acu e ob erva io , e re ed by a

ob erver w o made ma y er ec ive i ow ,

wri e by a y i a d a e ayi of a r e orica

a e o a ca e rare y me i or a iza io ud-

ie . A e a e of 80, Marc i ow e joyi a

ou a di re u a io a a ri orou c o ar,

w o be ieve idea ou d ave “ ome form of

e e a ce or race or ur ri e.” hi idea ave a

of e e qua i ie .

READIng MARCh

Jame g. MarcProfessor Emeritusin Management,Sociology,Political Scienceand Education

at Stanford University

RE ENTRy



14

I ue 1Makes sense.

t e “Me e er lec ure

o e Evo u io of Civi i-

za io ”, are a re i iou

ec ure i o ed by

Cor e U iver i y.

s ar ed i 1925, a rea

umber of i e ec ua

ave erved a Me e -

er ec urer , amo

em noam C om ky, J.

Rober O e eimer or Ric ard Fey ma . t e

ec ure i a bee ar icu ar y famou amo

academicia becau e i a ow re earc er a d

c o ar o a roac e uma e erie cerou e e of eir ow fie d of udy. pro-

fe or Emeri u Jame g. Marc wa e 2008

Me e er lec urer, a d i rece y ub i ed

book i ba ed o e e ec ure .

t e au or focu e o w a e ca “a few ma

a ec of a im e que io : W a i , or ou d

be, e ro e of e erie ce i crea i i e i-

e ce, ar icu ar y i or a iza io ?” t e 5 c a -er of e ma book i e d “ o rovide

fra me of a ar ia a wer o a que io .

t e fra me re re e a am er of o ib e

idea ra er a a com re e ive e cyc o edia

of em. t ey rovide i com e e rumi a io

o e idea ra er a orou e o i io of

em…”. Bu i wou d ’ be a book by Jame

Marc if e “rumi a io ” of e core que io

of oday’ a d omorrow’ fou da io of a ma -

a eme were o aimi i er. If we ca o

ear from a e erie ce, if or a iza io were

o ab e o ba e deci io abou e fu ure o

e o e a , ou a d of co u a w o

work wi be rac ice , va ue e era io mod-

e of be -i -c a com a ie or e ormou

i du ry da a e o e u erior erforma ce

of i - erforma ce cor ora io u der ecific

marke e viro me wou d be ou of bu i e .

A d ma a er , w o eavi y re y o accumu a ed

k ow ed e a d e er o draw co c u io from

a rocedure a d a er , wou d be o i

eir everyday job . Becau e, a Marc oi

ou , “e erie ce i of e ambi uou a d e

i fere ce o be draw from i are u c ear.”

A ou ra er ke ica abou e o ibi i ie

of ear i wi i or a iza io , e book i o

a di e c a i a i ou d . Wi rea wi -

dom, a e e a ri rou mo of e re e-

va i era ure a d ou o ear i ,

ma a i a d ada i o ew e viro me ,

Marc e ore e com e i y of w e a d ow

or a iza io ear i e i e y from e erie ce,a d carve ou e i ere o ibi i ie a d

rob em . I i a rofou d com e dium for eve-

ryo e w o wa o be er u der a d ear i

a d i ova io : “lear i t rou Re ica i

succe ”, “lear i t rou s orie a d Mod-

e ”, “t e E i eeri of nove y” a d “E eri-

e ce a a Im erfec teac er” are o y ome of

e c a er a do o ive a e a wer bu

i ead rovide e i e ec ua co e for e

eemi y im e que io .

thE pURsUIt OF IntEllIgEnCE

James G. March (2010): Ambiguities of Experience (Messenger

Lectures), Ithaka Cornell University Press

Abo t James Marc ’s Latest Book “T e Ambig i es of Experience”.

RE ENTRy



15

I ue 1Makes sense.

Ke c um p eo C a e i a oba co u a cy wi a focu o or a iza io a deve o me , c a e,

a d ra forma io , or a ized a a a d-a o e bu i e e i y wi i Ke c um. We offer our c ie

advice a d ecia ized ervice for effec ive y ma a i eir or a iza io a c a e. C ie come o

u o u em a i o e uma ide of c a e – o make ure a eo e are e a ed, wi a i

eve of e er y a d a o i ive mi d e .

ABOUt Us

“MAKEs sEnsE.” i e quar er y ew e er of Ke c um p eo C a e, coveri e a e deve o -

me i c a e ma a eme a d c a e commu ica io . t e objec ive of e ew e er i o ive

a overview abou curre deba e o c a e o ic a d abou re d i our i du ry. We are a io-

a e abou rovidi i forma ive ar ic e , i i fu co ribu io a d ou - rovoki di cu io .

Of cour e, we a recia e your feedback; you ca reac u by emai or o e.

Ke c um p eo C a e (germa y)

R lf L g

pre ide , Ke c um p eo C a e,

Ma a i Direc or, Ke c um p eo

germa y, Mu ic

+49-89-59042-0

ra f. a e @ke c um eo .com

Ke c um p eo C a e (U.s.)

G r R ywood

Vp, Ma a i Co u a

Ke c um p eo C a e

U.s., new York

+1-646-935-4069

ere .raywood@ke c um.com

www. tchumpl o ch g .com

ABOUt thIs nEWslEttER

Dr. kili k mm r

Edi or Make se e.

Ke c um p eo C a e

germa y, Mu ic

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ki ia .kemmer@ke c um eo .com

Ke c um p eo C a e (U.K.)

P ul T uto

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Newsletter Makes Sense Issue 1