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News Writing
An Introduction
Facts are in descending order of importance
Leads• Leads are the beginning
sentence of an article, whose purpose is to make a reader want to complete the article
News Leads
• State who and what in 35 words or less
• Where, when, why and how are stated lower in the story
How to Determine if News is Valuable
• Impact
•Conflict
•Novelty
•Prominence
•Proximity
•Timeliness
IMPACT
• How many of our readers will be affected?
• Two – we may need to use the space for something affecting more readers
• Two Hundred – probably important to most of the people who read the WT
CONFLICT
• What is at stake?
• Homecoming Changes – is that a conflict people might be interested in?
• Sarah Palin – do her family problems concern you?
NOVELTY
• Is the topic different or unique to anything we have done before?
• Do we really need to read all the letters in a word, or just the first and last?
• Is Joe getting kicked out of class different or same old?
PROMINENCE
• Name Recognition
• Michael Jordan
vs.
• Matt Walls
PROXIMITY
• How near or close is the destination?
• Le Center
vs.
• Leiden
TIMELINESS
• How recent or prevalent is the topic?
• Some topics are still important even though they may have happened two
weeks ago.
• Others are no longer important, even though they happened yesterday.
• In our case, it is usually a week from writing to distribution.
Assignment
• Write a news article for the Wildcat TalesYou will be evaluated on:
- Lead- Inverted pyramid- News Value Criteria- Headline
Due at the end of the day Thursday. Must be in Journalism folder.