Offer ends May 22, 2011. Available to customers in Ontario, where access and line of sight permit. Subject to change without notice; not combinable with other offers. Taxes extra. Other conditions apply. (1) Based on a combination of 30-second skip function, 9-day programming guide, expandable recording capacity and remote PVR feature. Additional equipment required. (2) Nopurchase necessary. Contest open to residents of Canada who have reached the age of majority in their province of residence. The contest will be held between April 28 and May 22, 2011. Three [3] prizes to be drawn; total approx. value: $4000 each. The draw will take place on May 24, 2011; the contest rules are available on bell.ca/playoffs. (3) $0 rental of HD PVR and digital receiverfor 1, 2 or 3 years depending on new activation of (and continued subscription to) 1, 2 or 3 eligible Bell services. Rental price (now $20.30/mo. for the HD PVR, $4.06/mo. for the digital receiver; subject to change) applies thereafter. Fibe TV requires subscription to Bell Internet Fibe or Essential Plus. Fibe is a trade-mark of Bell Canada. Trade-mark of The Source (Bell) Electronics Inc.

A breakaway

offer for the playoffs.Switch to Bell Satellite TV or Fibe™ TV and get Canada’s best HD PVR1

for free. Call your own time-outs, watch overtime anytime, and nevermiss a minute of the action in stunning HD picture quality.

Bonus: Switch to Bell before May 22nd and you’ll get a chance to win atrip for two to attend a hockey finals game.2

Visit a Bell store or The Source • 1 866 210-7885 • bell.ca/playoffsFREE HD PVR AND

DIGITAL RECEIVER

for up to 3 years when you subscribe toTV, Internet and Home phone.3

Available at the followingBell stores:

AJAXDurham Centre

ALLISTON36 Young St.

AURORA14751 Yonge St.SmartCenters Aurora

BARRIE44 Cedar Point Dr.632 Yonge St.Barrie Power CentreGeorgian Mall

BOLTONSmartCentres Bolton

BOWMANVILLEClarington Place

BRAMPTON59 First Gulf Blvd.100 Great Lakes Dr.10086 Hurontario St.Bramalea City CentreShopper’s World

BURLINGTON1100 Walker’s LineAppleby CrossingBurlington MallMapleview Mall

CAMBRIDGE499 Hespeler Rd.Cambridge Center

COBOURGNorthumberland Mall

ETOBICOKECloverdale MallSherway GardensWoodbine Centre

GEORGETOWN330 Guelph St.

LINDSAY229 Kent St.Whitney Town Centre

MAPLE2810 Major Mackenzie Dr.

MARKHAM7357 Woodbine Ave.Market VillageMarkville Shopping CentrePacific Mall

MILTON377 Main St. E.

MISSISSAUGA6965 Davand Dr.980 Eglinton Ave. E.Dixie Value MallErin Mills Town CentreHeartland Power CentreSheridan CentreSquare One Shopping CentreSquare One Shopping Centre

(kiosk)Westgate SmartCentres

NEWMARKETUpper Canada Mall

NORTH YORK170 Rimrock Rd.Bayview VillageCenterpoint MallCrossroads PlazaEmpress WalkLawrence SquareNorth York Sheridan MallSheppard CentreYorkgate Mall

OAKVILLEHampshire Gate at DundasOakville Place

ORANGEVILLE114 Broadway Ave.

OSHAWAFive Points MallOshawa Centre

PICKERINGPickering Town Centre

RICHMOND HILLHillcrest MallRichmond Heights PlazaTime Square Shopping Centre

SCARBOROUGH259 Morningside Ave.Bridlewood Mall (kiosk)Cedarbrae Mall (kiosk)Malvern Town CentreScarborough Town Centre

SUDBURYBrady SquareNew Sudbury CentreSouthridge Mall

THORNHILLPromenade Mall

TORONTO2256 Bloor St. W.209 Danforth Ave.700 Gordon Baker Rd2171 Queen St. E.2323 Yonge St.Chinatown CentreCollege ParkDufferin MallEast York Town CentreEaton CentreEaton Centre IIEglinton SquareExchange TowerGerrard SquareHolt Renfrew CentreRoyal Bank PlazaScotia PlazaShops at Don MillsToronto Life SquareYorkdale Shopping Centre

(kiosk)

UXBRIDGE307 Toronto St. S.

VAUGHANVaughan MillsVaughan Mills (kiosk)

WHITBYWhitby MallWhitby SmartCentres

WILLOWDALEFairview MallFairview Mall (kiosk)

WOODBRIDGE4080 Highway 7

Also available at:

A22 G T H E G LO B E A N D M A I L • S AT U R DAY , A P R I L 3 0 , 2 0 1 1• NEWS

The Daffodil Ball was a regalthrowback to another time

and another continent.The event for the Canadian Can-

cer Society raised $1.44-millionThursday, entertaining 650 corpo-rate titans, Quebec stars and theirguests with song, dance and din-ing designed to evoke the court ofa Russian czar.

A troupe of 30 teenage balleri-nas set the stage on the entrancestaircase of Windsor Station,standing in their tutus in anopening pose. Anna Karenina metDoctor Zhivago and Swan Lake in awinter scene setting the themefor the night.

At the top of the stairs in thecocktail hall, notables includingQuebec pop star Annie Ville-neuve and Air Canada CEO CalinRovinescu were serenaded by Cir-que du Soleil singer Élise Cormier,who performed Lara’s Theme sus-pended from a trapeze.

For the main banquet, guestssuch as TV host and producer ÉricSalvail and Ian Greenberg, thepresident of Astral Media, couldfeast on lobster caviar, petrushkapotatoes and beet salad. Giventhe Russian theme of the night,plenty of vodka was also on hand.CGI president Michael Roach and

his wife, Deborah, were amongthe guests who tore up the dancefloor to end the evening.

But they were all here with a se-rious goal, as Globe and Mail pub-lisher and CEO Phillip Crawleyreminded guests.

Mr. Crawley recounted his ownpersonal experience with cancer.In 2004, his wife, Joyce, died ofbreast cancer after an 11-year bat-tle. One year later, Mr. Crawleywas diagnosed with prostate can-cer, which was successfully treat-ed at Toronto General Hospital.

“The system can’t really do it onits own, it needs corporate sup-port. And the Montreal corporatecommunity is very powerful, itcan do much,” Mr. Crawley said.

According to organizers, theDaffodil Ball is the most lucrativesingle-night cancer fundraisinggala in the country. Since 1994 ithas raised $21-million.

MEDICAL RESEARCH

Charity blooms at the Daffodil BallMontreal gala raises $1.44-million for the Canadian Cancer Society

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

The Daffodil Ball featured a Russian theme, including food, music and dance, to help raise money to fight cancer.CHRISTINNE MUSCHI FOR THE GLOBE AND MAIL

MONTREAL. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

The system can’t really do it

on its own, it needs corporate

support.

Phillip CrawleyGlobe publisher