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June16,2017
DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.
New York Fashion Tech Lab (NYFTL) Tech Runway Demo Day 2017
FungGlobalRetail&TechnologyattendedtheNewYorkFashionTechLab’s(NYFTL’s)TechRunwayDemoDay2017inNewYorkCityonJune14.TheeventfeaturedNYFTL’sfourthacceleratorclassofstartups,whichconsistedofninewomen-ledcompanies.Thestartups’variousareasoffocusincludecreatingnewwaysforcustomerstoshop,newwaysforretailerstotrackengagementandnewwaysforretailerstocommunicateandengagewithcustomers.
1) Newwaysforcustomerstoshop:Fourofthepresentingstartupsaredevelopingnewwaysforcustomerstoshop.Markable’simage-recognitiontechnologyenablesuserstoshopwhiletheywatchTV.Obsessisavirtualreality(VR)platformthatwillenablefashionbrandstocreateadifferentshoppingexperienceviavirtualstores.SnapTechisavisualsearchtoolthatmakescontentshoppable.Zeekithascreatedanaugmented-reality(AR)solutionthatallowsconsumerstovirtuallytryonalloftheclothesinastore’sinventoryaftersimplyuploadingaphotoofthemselves.
2) Newwaysforretailerstotrackengagement:Twoofthepresentingstartupshavecreatedtechnologiesdesignedtotrackandenhancebrandloyalty.AwearSolutions’frequent-flyer-typefashionsolutiontracksandrewardscustomerswhowearparticularapparelitems.Point93isanappthatdeterminesthepricethatacustomeriswillingtopayforanitem,andhowlongthecustomeriswillingtopayit.
3) Newwaysforretailerstocommunicateandengagewithcustomers:Threeofthestartupsthatpresentedfocusontargetingrelevantcontenttoconsumersinanexcitingwaythatgeneratesrevenue.CameraIQisanARplatformthatenablesbrandstoconnectwiththeiraudiencethroughengagingandinteractivecontent.E-Contentausesartificialintelligencetotrackawebsite’smost-readcontent,whichitrepackagesforspecificgroups.Findmineisanautomatedpersonalstylistthatoffersoutfitsuggestionsforusers.
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June16,2017
DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.
NYFTLTechRunwayDemoDay2017NYFTLwascofoundedbythePartnershipFundforNewYorkCity,SpringboardEnterprisesandmajorfashionretailerstosupportwomen-ledcompaniesthathavedevelopedinnovationsattheintersectionoffashion,retailandtechnology.Theacceleratorprogramlaunchedin2014,andeach12-weekclasstargetsninecompanies.NYFTLsupportsthesestartupsthroughworkingcollaborationswithiconicfashionretailers,brandsandwell-knownindustryexperts.NYFTL’spartnersincludeBloomingdale’s,Flex,J.Crew,Instyle,Kohl’s,Macy’s,MatchesFashion.com,Microsoft,TimeInc.andVeraBradley.
OnJune14,FungGlobalRetail&TechnologyattendedNYFTL’sTechRunwayDemoDay2017,featuringitsfourthacceleratorclassofstartups.JackieTrebilcock,ManagingDirectorofNYFTL,welcomedguestsandkickedofftheevent.ShealsointroducedKayKoplovitz,ChairmanofSpringboardEnterprisesandManagingPartnerofSpringboardGrowthCapital,whonotedthatmorethan674Springboardportfoliocompanieshaveraisedmorethan$7.7billiontodate.
Source:FungGlobalRetail&Technology
NYFTL2017ClassThisyear’sNYFTLclassincludedcompaniesworkingontechnicalsolutionssuchasimagerecognition,AR,VR,dataanalytics,artificialintelligence,dataminingandtheInternetofThings.Thestartups’variousareasoffocusincludecreatingnewwaysforcustomerstoshop,newwaysforretailerstotrackengagementandnewwaysforretailerstocommunicateandengagewithcustomers.Below,wehighlighttheninestartupsthatpresentedattheDemoDayevent,groupedbyareaoffocus.
Newwaysforcustomerstoshop:Fourofthepresentingstartups,Markable,Obsess,SnapTechandZeekit,providenewkindsofshoppingplatformsorinnovativewaystoforcustomerstoshop.
Source:FungGlobalRetail&Technology
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June16,2017
DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.
Markableproducesstate-of-the-artimage-recognitiontechnologythatidentifiesfashionproductsinphotosand
videos.ViewerscanclickorhoverovertheclothingtheyseewhilewatchingTVshows,moviesandotherdigitalmedia,andMarkablewillgeneratebothexactandvisuallysimilarproductresults.Featuringafullycustomizableuserinterfaceanda0.5-secondresulttime,Markablebridgesthegapbetweendigitalmediacontentande-commerce,makingvisualsearcharealitywitheverydigitalphotoandvideoacrosseveryplatform.Thecompany’slenssoftwarerecognizes50itemsperimageandmatchesthemagainst10millionshoppableimages.Markable’sconversionrateis60%versustheindustryaverageof1.84%.www.markable.ai
MarkablepresentationatNYFTLDemoDay2017Source:FungGlobalRetail&Technology
ObsessisaVRplatformforexperientialshopping.Thecompany’smissionistoreplacegenericandutilitariane-commerceuser
interfaceswithcustom,discovery-based,immersiveshoppingexperiencesusingVRasthemedium.Obsessisbuildingasoftwareplatformthatwillenable3D,360-degreeshoppingonmobileanddesktop,allowingfashionbrandstocreatethenextgenerationofcustomerexperiencesintheformofvirtualstores.AccordingtoObsessFounderandCEONehaSingh,VRhasthehighestemotionalimpactofanydigitalmedium,prompting27%higherengagementand34%moreinteractiontime.www.obsessvr.com
ObsesspresentationatNYFTLDemoDay2017Source:FungGlobalRetail&Technology
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June16,2017
DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.
SnapTechisavisualsearchanddiscoverytoolthatmakescontentshoppable.Users“snapandsearch”anyitem,andthecompany’stechnologyprovidestheexactorasimilaritemthatisavailablefor
purchase.SnapTech’ssoftwareisbestusedinthecompany’sapp,whichutilizesaproductdatabasecontainingmorethan16,000brands,includingthelatestcomparableretailclothingandaccessoriesitemsformenandwomen.SnapTechcansearchover1millionitemsinhalfasecond.Thecompanyreportedthatconversionratesare30%amongusersofthetoolandthattimespentonasiteincreasesbyover100%.SnapTechaimstoprovideauserexperiencethatismoresatisfyingandefficientthanreal-worldshopping.www.snaptechnology.co.uk
SnapTechpresentationatNYFTLDemoDaySource:FungGlobalRetail&Technology
Zeekitisaplatformthatenablesfashionshopperstovirtuallyseethemselvesinnewoutfitsandgetsizerecommendationswhileshoppingonline.Ittakestheguessingoutoftheapparelshoppingexperience.Thecompanyallowsuserstotryonanentirecollectionaftersimplyuploadingonephotoofthemselves.zeekit.me
ZeekitpresentationatNYFTLDemoDaySource:FungGlobalRetail&Technology
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June16,2017
DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.
Newwaysforretailerstotrackengagement:Twoofthestartups,AwearSolutionsandPoint93,focusontargetedcustomerengagementbothpre-purchaseandpost-purchase.
AwearSolutionsenhancesbrandloyaltythroughtailoredcustomertargetingthatallowsretailerstounderstandwhotheircustomersareandrewardtheminrealtimeviaafrequentflyer–typefashionprogram.Thecompanyhascreatedawin-winsituationwherecustomersarerewardedforwearingabrandtheylove,whilethebrandisabletocollectvaluable
insightsonpost-salebehaviorthatwillencouragerepeatsales.UsingAweartechnology,abrandcandeterminewhoiswearingitsproductsandwhere,andprovidepromotionalopportunitiesaccordingly.www.awearsolutions.com
AwearSolutionspresentationatNYFTLDemoDaySource:FungGlobalRetail&Technology
Point93isanappthatdeterminesthepricethatacustomeriswillingtopayforaselecteditemandhowlongheorsheiswillingtopaythatprice.Thecompanyleveragesdynamic,equitablepricingto
enableanovelconversationbetweenretailersandtheirindividualcustomers.This“personalizedconversationatscale”eradicatestheneedforsalesanddeepdiscounts,capturescustomerdatathatwaspreviouslyunknowable,andrevolutionizeshowretailersbuyandprice.www.point93app.com
Point93presentationatNYFTLDemoDaySource:FungGlobalRetail&Technology
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June16,2017
DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.
Newwaysforretailerstocommunicateandengagewithcustomers:Threeofthepresentingstartups—CameraIQ,E-ContentaandFindmine—focusonhowtotargetrelevantcontenttocustomersinanexcitingwaythatgeneratesrevenue.
CameraIQisacameratechnologyplatformthatenablesmarketerstouseamobilecameraandARtechnologyfor
contentandcommerce.Thecompanyleveragesthecameratoconnecttheonlineandofflineworlds,allowingforadeeper,moremeaningfulconnectionbetweenabrandanditsaudience.www.cameraiq.co
CameraIQpresentationatNYFTLDemoDaySource:FungGlobalRetail&Technology
E-Contentaisapersonalized,dynamic,nativeadplatform.Unliketraditionalplayersinthespace,E-Contentauses
existingbrandcontentfromcorporatewebsitesandblogs.Thestartupclaimsthatmorethan30%ofacompany’straditionalmarketingbudgetcanbespentwithnoreturnoninvestment.E-Contentaseekstoevaluate,quantifyandreachconsumerswithtargetedcontent.Itusesmachine-learningalgorithmstoanalyzeonlineusers’behavior,readinghistoryandcontentmetadata.Thesystempicksthemostrelevantarticlesfromabrand’scontentlibraryanddeliversthemtotheuserinrealtime.Asaresult,businessesgetbrandloyaltyandbettercustomerconversionrates.www.e-contenta.com
E-ContentapresentationatNYFTLDemoDaySource:FungGlobalRetail&Technology
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June16,2017
DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.
Findmineisanautomatedpersonalstylistthatisabletoanswer“HowdoIlook?”whenshoppersask,andprovide
suggestions.Thecompany’s“completethelook”technologyscalesoutfittingacrossaretailer’sorbrand’sentireorganization,ensuringthatshoppersseefulloutfitsthatanswerthequestion“HowdoIwearthis?”foreveryproductacrosseverychannel.Thecompanyclaimsthatclientshaveseenrevenueincreasesofupto7.5%andthatshopperswillbuyupto170%morewhentheyseeawholeoutfit.Thecompanynotes,however,that90%ofthetime,customersdonotseethewholeoutfit.Findminehasservedmorethan100millionrequestssofarin2017,inrealtime.Thecompanyservesmorethan4.5millionrequestsforoutfitseachdayforbillion-dollarapparelbrands,womenswearretailersandhigh-fashionleaders.www.findmine.com
FindminepresentationatNYFTLDemoDaySource:FungGlobalRetail&Technology
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June16,2017
DeborahWeinswig,ManagingDirector,FungGlobalRetail&[email protected]:917.655.6790HK:852.6119.1779CN:86.186.1420.3016Copyright©2017TheFungGroup.Allrightsreserved.
DeborahWeinswig,CPAManagingDirectorFungGlobalRetail&TechnologyNewYork:917.655.6790HongKong:852.6119.1779China:86.186.1420.3016deborahweinswig@fung1937.comErinSchmidtResearchAssociate
HongKong:8thFloor,LiFungTower888CheungShaWanRoad,KowloonHongKongTel:85223004406London:242-246MaryleboneRoadLondon,NW16JQUnitedKingdomTel:44(0)2076168988NewYork:1359Broadway,18thFloorNewYork,NY10018Tel:6468397017FungGlobalRetailTech.com
