HelloWELCOME to the inaugural issue of The New View, a monthly publication fi lled with the kinds of news,

information, events and stories that matter to our readers — the people of Whalley.

Some months ago, the Whalley Business Improvement Association gathered a group of Whalley residents

and businesses together and asked a simple question: Where are the stories that refl ect the community that

we know? The community of people who live here, work here, raise a family here? The people who go to school

here in Whalley, to learn or to teach, who practice their faith, their sport, and increasingly, their patience, as the

community steps into a new, brighter, and yet somewhat uncertain future. continued on page 2

Whalley. Take a good look.Spring 2006 Issue One

celebrate

3 What’s The Big Idea? 4 Whalley Then and Now: ScotiaBank 5 The Round Up Café 6 Dig it! Prepping the Soil 7 The People in Our Neighborhood:

Dr Mohammed Sharif 7 Fashion: First Peek at Spring 8 Garage Sales: “What’s Your Best Price for This?” 9 April Community Calendar: What’s Up in Whalley

Hello, Whalley!Introducing, The New View!

Planting seeds at Kwantlen Park: Helping to make good things grow in our community, from left to right, are Desmond Boucher, Carly McGilvery and Kevin Lazo.

That question prompted many more. It planted a seed, and after many months of pondering, planning and careful nurturing, the result is right here in your hands. The New View has arrived, and with it, a new way of thinking, talking about, and helping to bring about proactive and positive change in Whalley. We think the time has come to focus on both the proud heritage and promising future of this dynamic community and the people who call it home. We think it is time to move beyond the caricatures that circulate in the media. It is time to take a good look at Whalley. It is time for a New View. The New View is made possible through the Whalley Business Improvement Association, who took their Mission Statement “…to make Whalley a safe, vibrant and livable downtown where people can live, work and grow” off the boardroom wall and into the homes and businesses of the community they serve, as publishers of The New View. By providing the merchants of Whalley with an advertising vehicle that reaches their primary customers — the people of Whalley — the Whalley Business Improvement Association is proactively

engaged in improving the economic health of the community. The response from our advertisers, has been overwhelmingly positive. The New View thanks the Whalley businesses — retail, services and other community stakeholders — who have invested their advertising dollars to support a publication that supports you, the people of Whalley. Please support them in return, by using their products and services. And tell your friends! Over the coming months, The New View will profile the good people and places of our community. Some of them you will know, others you will enjoy meeting as much as we have. Our focus is on the issues and interests of our community. The New View is a forum for constructive discussion, between the people who live, work, invest in, and determine the future of Whalley. We will play an active role in helping to achieve solutions that everyone can feel good about. If there is an issue important to you, it is important to us. Tell us by writing to: The Editor, The New View, newvieweditorial@shaw.caPublished letters may be

edited as space allows. In addition to the Whalley Business Improvement Association, and our advertisers, there is another great group of folks we want you to know about — The New View Editorial Review Board. Eight people who live, work and are passionate about Whalley have agreed to help us sort the ideas and issues and assemble them in one great publication every month. Say hello to: Editorial Review Board Chair and Executive Director of the Whalley BIA, Lesley Tannen. Lesley settled in Whalley in 2004, and has

been an ardent advocate for the community ever since, believing that “when we share stories about the people, history and positive events in our community through a publication such as The New View, readers in the community and beyond will not be able to resist the opportunity to take a good look at the neighbourhood.” Lea Cave is a first year student at SFU Surrey Campus at Central City, enrolled in the new Arts and Social Sciences cohort program called Explorations. This is providing her with the foundational studies to continue her schooling in the Faculty of Education. Ron Helmer has owned Jabez Coffee Bar for the last four years, and has been an active member of the community. Of The New View, Ron says “It’s exciting to be a part of a project that is helping Whalley to ‘shine’ as the vibrant community we know it to be.” Ron brings a deep appreciation and understanding of the unique social and economic issues in Whalley. “My concerns are the same as others like me, who live, work, raise a family and work at a business here in Whalley.” Jane-Anne Anderson has lived in Whalley for

approximately 35 years, attending K.B. Woodward Elementary, West Whalley Junior Secondary and Queen Elizabeth Senior Secondary schools. Today, she and her husband operate Whalley Day Care, a family business originated by her mother, Sylvia Barry, in 1970. She is active in community events such as the Pre-School and Family Festival, the annual Whalley Community Festival, and The Harvest Festival. Karen McGregor has lived in the Bolivar Heights area for over forty years, and operates a home based hairstyling business. Husband Rob is active in the Whalley Little League and both participate in the Community Living project. Now raising their own family here in Whalley, Rob and Karen’s children attend the same schools she did. Pete Nichols has owned and operated Whalley Printers for more than 20 years and has been an active member of the community, knowing that it takes everyone’s best efforts to help a community grow into a place people want to call home. Pete sees The New View as a positive step in this process for Whalley. Ken Leeson has lived in Whalley most of his life,

graduating from LA Matheson and working at the beloved Stardust Skating Centre as DJ from 1998 until it closed last year. Currently, Ken works for ICBC. A volunteer youth roller hockey coach, Ken also likes to play roller hockey and enjoys long distance running – his favourite ways to keep fit. He also would like you to know that he is good with duct tape, sealants and other types of adhesives. Bonnie Burnside has over 30 years business and community experience managing the legendary Stardust Skating facility. Bonnie currently works with a number of volunteer organizations including BCIHA, NIHA, Whalley Community Association and the Whalley BIA. And that is The New View team, who along with consultants Kathleen Allisen, Clearpoint Communication and Kent Waugh, Helix Consulting, various freelance writers and graphic artists are very pleased to present our inaugural issue. We hope you like it, and will take the time to tell us how to make The New View your source for in depth coverage on your community. tnv

Hello, Whalley!

The time has come to focus on both

the proud heritage and promising future

of this dynamic community and the

people who call it home. It is time

to move beyond the caricatures that

circulate in the media.

<<< from page 1

Left to right: Bonnie Burnside, Lesley Tannen, Ken Leeson, Karen McGregor, Pete Nichols, Jane-Anne Anderson and Ron Helmer. (Not in photo: Lea Cave)

It is time to take a good look at Whalley. It is time for a New View.

ScotiaBank Tower at Gateway

2 N E W S T H E N E W V I E W S P R I N G 2 0 0 6 I S S U E O N E

Whalley’s City Centre is poised for phenomenal change and growth. “The future of Whalley is in very good hands,” says Donna Jones, new Manager of Surrey’s Economic Development office. “Mayor Watts has a fresh new vision for Whalley, and has placed a renewed commitment and focus on its revitalization and development.” Currently, there are 29 major developments in process, including townhouses, numerous low and high-rise apartments, commercial buildings, warehouses, care facilities with hospice care, and a church. To attract investors and development, Council gave approval in 2003, to reduce Development Cost Charges (DCC) in the City Centre for high-density residential units. The two year pilot project was so successful, it was extended another two years in 2005. Reduced DCC’s, the Central City Tower, SFU-Surrey Campus expansion to 2,500 students and the first phase of the Jung Ventures five tower high-rise project have each generated tremendous

momentum for investors in City Centre, says Jones. “People want to live there for the affordability and quick and easy commute by Skytrain.” The City has also committed $5.5M since May, 2003, for capital projects, leisure programs and services, through Whalley City Centre Revitalization initiatives. The Sunrise Pavilion landscape and city land

What’s the Big Idea?

finding signs and public art scheduled for the future. The Transit Village initiative focuses on the Surrey Central Skytrain Station area, to create an attractive neighbourhood and ‘marketplace’ atmosphere, that encourages ‘green travel’, like walking, biking and transit. Plans are also in the works to relocate the bus exchange. Jones assures us that Mayor Watts and her

improvements, and the North Surrey Rec. Centre and Whalley Library upgrades are complete. The Holland Park redevelopment and Tom Binnie Park synthetic turf field are slated for completion in 2006. Look for progress reports in future issues of The New View. Work also continues on the Surrey Parkway, connecting Brownsville Bar Park to City Centre and Surrey’s multi-use trail network, with way-

Council colleagues and community partners have a deep understanding of the area and will continue to work hard for Whalley. Since Jones’ recent appointment to Economic Development, she has not yet met officially with Mayor Watts, but looks forward to coming on stream soon. An interview with Mayor Watts on the future of City Centre will be featured in the next issue of The New View.

“Mayor Watts has a fresh new vision for Whalley, and has placed a renewed

commitment and focus on its revitalization and development.”

Upgrade of the North Surrey Rec Centre main entrance with a new, glass enclosed weight room

T H E N E W V I E W S P R I N G 2 0 0 6 I S S U E O N E N E W S 3

Holding the course with new Economic Development Manager Donna Jones

That’s the model for a vibrant, successful commu-nity — proclaimed on new, decorative banners along King George Highway, it’s a great reminder of what this community is all about. The Live. Work. Grow.- themed banners were part of a city-wide competition won by Corrie Horinga, who works at Thornley Advertising here in Surrey. A second design by Surrey resident Karen Baumeister will be installed in the next few months. Karen also designed and built one of the mosaic cells in the walkway at Mosaic Park. The banners are a continu-ing project of the Whalley BIA, and will be replaced regularly with new themes of signifi -cance to this community. Now, in cooperation with the City of Surrey and the Whalley Little League, a new Street Banner Design Competition is underway.

Organizers are seeking highly original designs celebrating the 50th Anniversary of the Whalley Little League. The successful submission will refl ect the rich history, many successes, and core values of the organiza-tion: foster character, build confi dence, play fair and have fun, while striving to “remain the best little league organiza-tion in Canada, possibly the world.” The winning banner(s) will be installed mid-April through October, and all of the entries will be on display at the Whalley Ball Park for the season.

Live. Work. Grow.

Then and Now

ScotiaBank

Vintage neon brightens KGH Live. Work. Grow. SFU opens lecture theatre

Surrey Archives dates this photo of the fi rst Bank of Nova Scotia in Whalley back to the early 1950’s. In 1989 a

20 acre site on King George Highway and 108 Avenue was rezoned to allow development of the large mixed-use

project now known as Gateway, home of the Scotiabank Tower.

The landmark neon sign at Whalley’s Rickshaw restau-rant is aglow again. Recently restored by the restaurant’s owners, the sign’s colour and movement is a reminder of the heyday of neon’s popularity. Neon became the signage of choice for Lower Mainland merchants around 1924, and business areas began show-ing a bright collage including dragons, sparkling diamonds and cascading waterfalls. By the late 1950’s, the Lower Mainland had more neon signs per capita than any other place in North America — one neon sign for every 18 residents. The Rickshaw sign on King George Highway, erected in 1960, would prove to be one of the last big neon installations. The “neon jungle” fell into disfavour with civic leaders and urban planners. Neon’s unique glow gave way

to by-laws limiting size and types of signage on city streets. In recent years, interest in neon has revived, and beautiful vintage signs like the Rickshaw have been brought back to life. For a closer look at the Lower Mainland’s neon heritage, go online to www.vanmuseum.bc.ca/links.htm, and click on the City Lights icon.

Simon Fraser University’s expanded Surrey campus will open in September 2006 at Central City. But part of the new campus is already in use — a 200-seat, state-of-the-art lecture theatre on the mez-zanine level. The theatre’s mul-timedia technology includes surround sound and a wall to wall display screen. The lecture theatre is used for SFU classes, but is also available for public forums, theatrical performances and community events. “We encourage evening and weekend public lectures,” says Campus Director Joanne Curry. “We’d like to see SFU Surrey become a venue for community discussion on key topics such as urban develop-

ment, transportation, crime and safety, and multicultural-ism.” Already the theatre has hosted a debate on the merits of twinning the Port Mann Bridge and free seniors’ forums on politics and religion, and other events. The SFU lecture theatre at Central City is becoming an important new destination space in Whalley. Key public gathering places like this one support local economies, attract investment and help build revitalized, stronger communities. tnv

Courtesy of ScotiaBank

Courtesy of The Surrey Archives

4 N E W S T H E N E W V I E W S P R I N G 2 0 0 6 I S S U E O N E

Nestled in the heart of Whalley is a funky little 50’s-style diner, where food, family and friends come together to celebrate community. Since 1959, three genera-tions of Springenatics, start-ing with Goldie and Orest, have served up mountains of mouthwatering Ukrainian and Canadian favourites with heaping helpings of caring and commitment, at the landmark Round Up Café. “We’re a lot more than just good homemade food,” says Goldie, “we put our whole hearts and family into it. We’ve been a part of this community since day one,

and our customers have become our friends.” The Springenatics have been a lot more than just friends to the community, they have been a mainstay of Whalley’s Little League, since 1962. Seeing a need for change, Orest organized and built Whalley’s Little League into one of the best outfi tted, most successful groups in Canada. Even after Orest’s passing in 1996, their sons, Ted and Dennis, continue to coach. Last year, the Whalley

team represented Canada in the Little League World Series, with several former players now in the ‘big leagues’ and others earning full sports scholarships. What makes this place so

Eating Out

Round Up CaféRecipeCabbage Roll Sauce3 cups fi ne chopped

onions15 cloves crushed garlicSauté onions and garlic until golden

Mix together in a pot:1⁄2 cup vinegar1⁄4 cup brown sugar

(loose)1⁄4 cup dry mustard3 tbsp Worcestershire

Sauce3 cups ketchup1 – 48oz tomato juice

Add garlic and onions and bring to a boil. Turn off heat, let sit for a few minutes and spoon over cabbage rolls.

Kitchen Tip: “Don’t put out food you wouldn’t eat yourself.” – Goldie

special? “Its consistency, in the quality of food and the staff ,” says daughter, Collette. “A lot of our staff have been here over twenty years. That’s gotta tell you something.” Whether tucking into one

of their famous omelette and hash brown feasts or a luscious pastry or pie, every-thing is “made from scratch” from the freshest ingredients. And the cabbage rolls? Pure heaven. So, if you’re not already part of the Round Up ‘family’ at 104th and King George, isn’t it time you were? tnv

A hearty helping of cabbage rolls served hot and delicious

T H E N E W V I E W S P R I N G 2 0 0 6 I S S U E O N E L I F E S T Y L E 5

Eating OutEating Out

Round Up CaféRound Up Café

T H E N E W V I E W S P R I N G 2 0 0 6 I S S U E O N ET H E N E W V I E W S P R I N G 2 0 0 6 I S S U E O N E

Recipe

L I F E S T Y L E 5

Open Invitation to Our Readers

The New View serves the people, businesses and organizations of Whalley.

We welcome your input and want to ensure this is truly a community

publication. We are interested in hearing from you about the things that

are important to you and to Whalley. We would appreciate receiving good

news stories, information on upcoming events, special happenings and

issues of interest to you. Story ideas are also welcome.

Please contact us via email at newvieweditorial@shaw.ca or

call the Whalley Business Improvement Association at 604.580.2321.

going to enter the Second Annual Harvest Fair, you will be thinking about what to plant and what it needs from your soil. If this is your fi rst vegetable garden, start small. Large gardens = LOTS of time. Things might not grow very well the fi rst year, so proper soil prep is key. Digging the soil has many benefi ts. It lightens the texture, and soil needs to be light and fl uff y with lots of humus for best growth. Consistent moisture is crucial to seedling survival, and overhead watering is not the best. Soil needs to “breathe” so moisture disperses evenly.

Make sure you dig at least a foot deep, preferably 18 inches. Add nutrients, especially important for new gardens, when you turn over the soil. Alison, Team Lead for the Garden Centre at Whalley Canadian Tire, recom-mends a mixture of one part topsoil, one part peat and 1 part manure — sheep, steer or mushroom. “I like mush-room — it’s the least acidic and works well in our high acid soil. If you have a lot of clay, break it up with sand,” says Alison, “so you get good drainage. You want a nice, loamy texture for best results.” It is better to buy some plants as seedlings and trans-

planting them, like tomatoes, eggplant, peppers and herbs. Many herbs are perennials; they die back and re-sprout in spring, so give them a permanent location. In our mild winters, they sometimes won’t even die back. Try root crops, squash, and lettuce from seeds. Happy gardening!

Green Tip: Protect your tender hostas and day lily shoots from slugs with our enviro-friendly home remedy:

Mix 1 part ammonia to 10 parts warm water. Saturate your hostas when you see the tips start to appear.

If you haven’t already begun preparing your soil for planting, you will want to tackle that garden-ing chore before buying the beautiful buds and blooms in the nursery these days. And if you’re

6 L I F E S T Y L E T H E N E W V I E W S P R I N G 2 0 0 6 I S S U E O N E

A welcomingnew design...all yours to explore!

DROP BY...NO MEMBERSHIPNEEDED!

To find out more visitwww.recreation.surrey.caor call 604.502.6300.

WHAT’S NEW?Open concept 5,000 sq. ft. weight room & fitness centre, with new change rooms

TV’s with each cardio machine

New fitness equipment

Community internet access

Preschool programming

Yoga, tai chi, pilates, martial arts, reflexology, and much more!

... ALSOMeeting & conference rooms

Programs for all ages & levels

Personalized training

Social recreation centre & after school programs

Physio & massage therapy

Two arenas & swimming pool

Imagine, if you can, the City of Surrey reduced to rubble. What has defied assault is compromised by an erratic criss-cross of fissures and faults, and every stiff wind and loud sound seems to threaten its tenuous grip on gravity. Frightened, disbelieving people are everywhere, need-ing everything: food and safe shelter, re-assurance, and, of course, medical attention. But the hospital is in ruins, the equipment and medicines buried. The medical staff — surgeons, anesthetists, nurses and their aids, are in complete disarray, many dead, injured, or frantically tending to their own, if they can find them. Where do you begin to bring comfort to such a place? For Dr. Mohammed Sharif, the beginning was here on October 8 2005, in the calm and safety of our city, where he first heard that Pakistan had been devastated by an earthquake. Measuring 7.6 on the Richter scale, the epicenter was located 19 km northeast of Muzzafarabad, leveling this once-thriving city of nearly 400,000 people. A vascular surgeon with a successful Whalley practice, Dr. Sharif did not know exactly what he could do. But he knew what he could not do — stay here, while so many suffered. Ten days later, through various ex-pat medi-cal networks, Dr. Sharif arrived in Muzzafarabad. “We have seen horrific medical emergencies,” he noted, “New Orleans, and the tsunami, but this was differ-ent. The tsunami killed, but the earthquake injured, and they were desperate for medi-cal help.” Arriving, ready to put his skills to good use, he soon discovered the medical infrastructure was in tatters. “The main hospital had collapsed — it was rubble on the ground. An alternate facility had been almost

complete and was still stand-ing, although there were huge cracks everywhere, and every after-shock sent people scrambling, crawl-ing for a way out.” In all, 28 after-shocks occurred with a magnitude greater than five in the days that followed the big one. Eleven days later, major quakes were still being reported. “Nothing was organized,” said Dr. Sharif. “Securing the equipment, skills and medicines … there were improvised medical stations, a U.S. MASH unit, and a Turkish field hospital, for example, who had different things, but finding out who had what and who could lend what and when and how we could get it is the task I assigned myself. That medical infrastructure, essential to functioning hospitals, was gone. That’s where I went to work.” Always somewhat isolated, landslides had made the roads to Muzzafarabad impenetrable. Supplies from outside the city were almost impossible to get. “We had to use whatever was here,” he

sad. “And there wasn’t much to work with. We just had to make do.” Since returning home, Dr. Sharif is reminded every day of the experience. “They didn’t have even basic equip-ment — heart monitors, breathing machines, anesthe-sia machines, even wheel-chairs or crutches.” That got him thinking — where does our surplus equipment go when we update? Donating medical supplies and equip-ment that we no longer use is how Dr. Sharif is continuing to help the Pakistani earth-quake victims. The project requires many hands, to locate and then test equipment, secure its release, storage space while assem-bling, packaging, customs, financial help, coordination in Pakistan to determine what is needed, and coordination here to determine what we can spare. If you can help, call 588-1144. Dr. Sharif, and thousands injured in the earthquake, would be pleased to hear from you. tnv

The People in Our Neighbourhood

Dr. Mohammed SharifFashion

First Peek at SpringBest-Dressed List Dresses are back, relaxed, elegant and truly wearable. Look for crisp white tuxedo shirtdresses, 60’s influenced baby dolls in white, nude and buff, bias-cut bright floaty prints, and nautical stripes. Also hot: kimono styling and Asian-influenced prints.

Dr. Sharif did not know exactly what he could do. But he knew what he could not do.

Finishing Touches This spring’s must-have accessories: Wide belts, tiny leather bags, and oversize totes in natural linen and hemp. tnv

Gotta Get More Shoes So long stilettos — it’s all about wedges, platforms and stacked heels this spring, with rich and colourful upper materials. Toe styling is open or round.

The Return of the Pantsuit Paired with a detailed, cropped jacket or hip-length tunic, the key to your spring suit is the pant – tailored, lean and slashed at the ankle. De-signers are also showing jackets with shorts, from Bermuda length office wear to cuffed short shorts.

Hemline Watch Skirt hemlines are landing anywhere from just above the knee to mid-calf. Finishes in-clude tiered hems and lots of flounces. Cropped and capri length pants are still on the runways and in the stores.

T H E N E W V I E W S P R I N G 2 0 0 6 I S S U E O N E L I F E S T Y L E 7

1. Do a little planning. Check the rules in your municipality: concerns are traffi c and parking, litter, and leftover signage. (In Surrey, check online at surrey.ca, or call 604 591 4370.) Avoid holiday weekends as sale days.

2. Get the word out. Advertise everywhere possible. Newspaper ads should be placed one day before, and the day of your sale. If you donít want Early Birds, say so in your ad. Place clear directional signs (an arrow shape is best) in your neighborhood the night before. Remember to take your signs down!

3. Gather sale day essentials. You’ll need lots of change, an “All Sales Final” sign, a calculator, plastic bags, and a power source and batteries for testing.

Garage sales are a popular, eco-friendly way to make money and get rid of things you don’t need. Follow our tips on keeping your sales high, and your stress level low.

Garage Sales

4. Build that buying feeling. Off er real bargains — a guideline for pricing is up to 1/3 of the original price. Display your items neatly, use price stickers, and place the more interesting things near the road where they can be seen by drivers. Make sure everything is clean, and play some upbeat music.

5. Sell everything, except your sense of humour. Garage sales can be hard work! Make sure you have some help, and make arrangements for kids and pets so you can concentrate on your sale.

With a little preparation, you’re on your way to a successful garage sale. More information on this topic is available online — try yardsalequeen.com orfrugalvillage.com. Have fun! tnv

call 604 591 4370.) Birds, say so in your ad. Place clear directional signs (an arrow shape is best)

Remember to take your

“What’s your best price on this?

>8 L I F E S T Y L E T H E N E W V I E W S P R I N G 2 0 0 6 I S S U E O N E

SUNBELT

10706 King George HighwaySurrey BC V3T 2X3

Telephone 604.581.1055

Sunbelt Business Brokers Pacifi c Inc.

Tel 604.538.5478Toll Free 1.604.538.5478

www.sunbeltbc.com

Kids! Have fun… keep fi t. Join your friends, play roller hockey this Spring. Boys and girls from age 7 to 18 are welcome. All games played at North Surrey Rec Centre. League run by Stardust.

For information:www.rollerskating.com

604.584.6630

PLAY ROLLER HOCKEY! Buying or selling

a business?

www.thedell.caWHALLEY'S NEIGHBOURHOOD SHOPPING CENTRE 10604 KING GEORGE HIGHWAY

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FLORAL DESIGN CLASSESstarting March 27

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Pet SolutionsOnly 99 Cents

Heritage Pianos

Atkinson & Terry

Tandy LeatherHeights Bakery

ScrappersSushi Town

Dell Beauty SalonJiffy Cleaners

D&D GoldsmithBaba's Treasures

Loving StitchRoggendorf's School

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PharmasaveAl's Vacuum

Deans Flowers

Dell Lanes

Sleep Centre

Bruce Ralston MLANova Metis Assn.

Dean’s Flowers10604 King George Hwy. Surrey

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604 584-4343604 581-5622 604 581-8230

Visit our website for more exciting details

SPRING TUNE-UPfor Cannister Vacuum

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Community Calendar

8 Whalley Little League Opening Day Opening Ceremonies plus • Alumni vs RCMP – 11am-12:30pm • Alumni vs Firefi ghters – 2pm-3:30pm

For more information call 604-580-2321

29 4th Annual Preschool and Family Festival A collaborative, creative, cultural and healthy approach to linking preschool age children and their families to community resources and services.

For information call 604-502-6344

Coming in AprilWe understand you are going to print a new local paper highlighting Whalley businesses, schools and residents. Being long time residents in the area, we wanted to thank you for initiating this project and look forward to reading your fi rst edition. Thank you.

Greg, Barb, Adeline and Lacey Poitras

115 Avenue

Whalley has experienced some very positive devel-opments since the opening of the Central City Tower. The Gateway project is much in the news these days. Gateway will become a direct traffi c pipeline to the Valley, and Abbotsford and Chilliwack are being

Letters to the Editor

promoted as best invest-ment areas. Everyone who lives and works in Whalley must be vigilant that development does not bypass Whal-ley yet again. We must continue to press City Hall, both politicians and municipal staff , to ensure our City Centre in Whalley becomes a reality. The WBIA has made excellent progress promot-ing Whalley not just for business but as a great place to live. The WBIA and the Whalley Community Association have worked cooperatively on projects and events that benefi t our community. The Gateway project needs our attention.

Lucie MatichPresident,

Whalley Community Association

View

Gemma is a 4 1⁄2 month-old blond lab training for the BC Guide Dog Services. We caught up with Gemma and Jim Baillie, watching his grandson play soccer at Whalley Ball Fields. Gemma sits obediently waiting for instruction. Or, maybe watching the game? Boy, those dogs are smart!

Monkey see, monkey do. Fifth graders Sharif, Mike, Gordon and Markus enjoying a bit of spring weather after school at Lena Shaw Elementary.

T H E N E W V I E W S P R I N G 2 0 0 6 I S S U E O N E C O M M U N I T Y 9

We provide: An Effi cient Ad Buy Businesses located in Whalley need to maximize sales by reaching their primary market. A broad circulation may reach (and charge for) more people, but how likely are they to respond?

Targeted 100% Market Reach Relevant content and exclusive to all Whal-ley residents and businesses — the only vehicle guaranteed to reach 80,000+ in this market via Canada Post distribution.

Community Building Positive local stories, and lots of them, mean advertis-ing invitations to your store or service will not be undermined by negative stories that keep customers away.

Unmatched Quality Full colour advertising and photographs throughout, on Electrabrite newsprint.

An Investment in Whalley’s Future — a vehicle for positive change.

Building a positive image for Whalley is a Whalley-based community initiative made possible by the mandate of the Whalley Business Improvement Associa-tion. Commercial and civic interests have both a role to play and a benefi t to derive from the success of The New View. The Whalley BIA believes strongly that their commitment to The New View, and your commitment to advertising in it, will help:

• Reinforce and encourage continued community investment• Stimulate the local Whalley economy• Acquaint residents with the products and services available in their own

community• Provide businesses with the only means to reach 100% of their primary

market exclusively.

We can help your business:Contact us today to learn more about how we can help you reach Whalleyresidents and businesses at newviewproduction@shaw.ca or through the Whalley Business Improvement Association at 604.580.2321.

We are:• a 12-page, quality magazine format publication distributed monthly to approximately 30,000 Whalley households.• a 4-page Whalley BIA Newsletter insert in an exclusive 1200 copies distributed to Whalley businesses who are members of the Whalley Business Improvement Association. The primary objective of The New View is to foster positive change in the Whalley community by providing a vehicle for constructive news stories and images consistently and over an extended period of time.

a community publication with a diff erence

a community a community a community

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the new viewThe New View is a monthly publication of the Whalley Business Improvement Association,(Suite 300 - 10524 King George Hwy, Surrey, BC V3T 2X2. www.whalleybia.com)

in association with Clearpoint Communication, Helix Consulting and Buoyant Media.

Printed by Mostad, Surrey.

Comments or questions about The New View can be directed to newvieweditorial@shaw.ca

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how to make a great idea fl oat:

6 0 4 . 5 8 2 . 7 2 9 0

The New View celebrates WHALLEY.Our people, places, businesses and future.